7 Ways to Use Claude So Well It Feels Illegal

Give Clot to two people. One will use it

to build a better email. The other will

use it to help build a hund00 million

company. Same tool, different users. And

that gap between people who use AI and

people who wield it is about to reshape

careers and companies and families and

lives over the next decade. If you're

new here, I've been a CEO, board member,

investor in technology companies worth

billions. And today I want to share with

you how to use Claude better than 99% of

people from beginner to advanced. And

it's way easier than you think. Claude

is not just one app. It's a whole stack

of tools built for a very different kind

of work environment for businesses.

There's chat for thinking, clot co-work

to get work done, clot code to build

things, clot chrome to browse with a

brain, clot skills to make it all

repeatable, and lots of tools. Once you

understand how this team of agents work

together, your output can change

dramatically. The best way to visualize

it is this five activities. Think,

remember, execute, build, and browse.

Let's go through each one of them. First

is think you go to claw chat and this is

what most of us do when we think about

chat bots. We input a prompt, we get a

response, you bring a messy problem, a

fuzzy idea or a rough draft and work

through it. But many of us just use AI

to do all the work so they can copy and

paste. We've all seen those LinkedIn

posts. So, if you go to claw chat and

type, write me a LinkedIn post about

leadership, you'll get a very polished

paragraph that says nothing. And we've

talked about how to prompt better with

things like aim, before actor, input,

mission. Try this prompt instead. You

are a business school professor. I am

trying to explain why some leaders sound

credible and others don't. I'm attaching

my notion page with a rough idea that

talks about leadership and authenticity,

leadership and humility. Your job is to

push back on what's weak and sharpen

what's real. Find me research that helps

me create a strong insight and then we

can write a LinkedIn post. You make

Claude your thinking partner. Now, of

course, like all AI, it will not do what

you tell it to do. Not the first time

around, at least. And sometimes it's

going to be super frustrating because

you'll give this detailed prompt and

just crap will come back. So, there are

three things that you can do that can

become your power moves when that

happens. First, give it rich context as

much as you can. Connect the chatbot to

your Google Drive, your email, your

calendar, your notion app, anything else

you can. That way you can attach files

to that chat session. It will read it.

It'll get context from it. Second,

ground your insights with research. You

can ask claw to go out on the web and do

deep research. It has already learned

the entire internet during its training.

So why not use it? But when you get the

research back, always ask one more time.

Is this verified? And third, use AI to

build your AI skill in real time. If

you're patient and curious, you can

literally build your engine while you're

flying the plane. For instance, let's

say you have no background in corporate

finance and you're building a financial

model. You get stuck on how to use a

specific spreadsheet feature or even a

financial concept like IRRa or free cash

flow. No problem. Just start another

chat in another tab and ask away. So you

can learn and do. Do and learn. The

cycle just continues. Now let's go meet

our second member of your team. This one

helps you remember and it's called

clawed projects. We all know when we're

creating something new or solving a

complicated problem, the work doesn't

end in one session or even in one chat.

And that's why all three AI platforms

nowadays have gotten better at

maintaining memory across different chat

sessions. Claude remembers your world

through projects. A project is where you

give the chatbot your files, your

instructions, your tone, your ongoing

work. You're not starting from zero

every time you open it. And of course, I

would be careful about sharing

confidential documents from your office.

But let's say you're actively or

passively looking for a career change or

a new job opportunity. You can create a

project. You drop in your resume, your

LinkedIn profile, the two or three job

descriptions that you like or the

company you're targeting, your writing

samples, your professional bio, the

other résumés that you like, anything

you can think of. And you can customize

this project with exactly what you need.

So you can add something like you're the

world's most badass recruiter and resume

writer who has placed candidates in top

companies in my industry. I am a brand

marketer with 5 years of experience at a

large agency called WPP. Your job is to

help me create a great story for my next

adventure, for my next company, and make

me desirable for the next role. I write

in a direct confident tone. I don't like

corporate fillers. I hate buzzwords.

When I ask you to tailor something, mash

the job descriptions language without

losing my voice. When I ask you to do

deep research, make sure you deliver

only the relevant and verify data. Don't

make it up. And when I ask you for

feedback, be honest. Tell me what's weak

and what I need to work on. Be my

constructive partner. and strengthen

those areas. This is one way to provide

instructions, but you can see that there

are 100 ways to do it. And that's the

kind of instruction that makes any

project your own. Not a prompt that

you're copying from some YouTuber, but a

brief that you write for someone you

actually know very well, yourself.

From that point on, every time you come

back, Claude already knows what you want

and who you are. You can ask it to

tailor a cover letter, craft a specific

bullet of your resume for a specific

role. A project turns Claude from a

one-off conversation into an ongoing

relationship between you and your AI.

This is also why I don't customize

Claude at the account level. I like

customizing it at the project level

because that way I can give it specific

context because using AI to plan your

vacation is very different from using it

to plan your retirement. Now let's go to

execute and for that we have our third

team member Claude Co-work. Chat is

where the work begins. Co-work is where

it gets done. You start in a prompt

window but finish it on your desktop.

Co-work is a desktop application for Mac

or Windows. Unfortunately, it's

available only on Claude's paid plans

right now. But with Co-work, instead of

asking a question, you give it a task.

When do you use co-work versus chat?

Well, you use co-work when you have a

lot of assets already on your computer's

hard drive, when the task needs multiple

steps, and when you need that output to

be on your local drive as a local file.

So, for example, you can tell co-work to

do the following. Take all of these

customer interview transcripts from this

folder, these spreadsheets of accounts

and notes from last week's product

meeting. Find top three reasons on why

the customers are churning, why are they

leaving? Provide all the supporting

data. Create a very clean slide deck

that I can use tomorrow. Put that slide

deck in this folder. And here's what

makes co-work even more interesting. It

can reach out to other AI tools through

a connector called MCP, the model

context protocol. Think of MCP as giving

Claude a set of keys to other AI tools.

It can knock on their door, unlock the

capabilities of those tools, act with

them, act through them to give you

results. Let me show you what that means

in a real example. Imagine you run a

business selling handcrafted candles.

You have a small business. You have a

terrific product, but you're

bootstrapping your business, right? And

you don't have a huge marketing budget.

In the old world, that would mean that

you couldn't create any ads that looked

super polished or professional. But now

look at what you can do when you can

plug Claude into a creative AI tool

called Hicksfield. They are the sponsor

for this video. Now, Hicksfield is used

by 18 million creators backed by tier 1

VCs like Excel and Menlo Ventures, and

they've already crossed the billion

dollar valuation. And they were the

first creative platform to ship an

official MCP connector for Claude.

Here's how you connect it. You have to

do it once and that's it. Go to

settings, connectors, plus button, paste

the Hicksfield URL, and you're done.

That's it. Now you can go into co-work

and you tell it to do whatever you need

to sell more products. For instance, you

could say, "Generate 20 beautiful ad

creatives for my new lavender candle

line. Three ideas for Instagram, three

editorial close-ups for the website, and

a vertical video for the launch. Write a

tagline for each and that's it. It just

runs. Claude Co-works the prompt and

passes it on to Hicksfield." Hicksfield

generates the images and the video and

the entire set of files land in your

local folder without you needing to hire

a creative agency and pay them thousands

of dollars. That would have taken you 3

weeks of a professional shoot, a

photographer, a stylist, and weeks of

post-prouction and of course thousands

of dollars. But now you can do it in a

single session with Claude and

Hicksfield. This is how AI is leveling

the playing field. A solo founder with

the right set of tools today can now

produce the kind of creative output that

used to require a large team and a large

budget. There is a link in the

description below. They have a free

tier. Take it for a spin. Try it. And

you could build something very cool and

interesting this weekend. Two things to

keep in mind. First, the output will be

a starting point. You'll still have to

go through each and every slide and make

sure it's good, but a lot of heavy

lifting is done by Claude Co-work

already. Second, give explicit

permission for Claude Co-work to access

only specific directory and specific

files. Claude is very conscious about

security, but please be very mindful

about what you give access to. And I

usually create a subfolder and move all

the files and data into that folder. And

that's all Claude has access to. It's

called sandboxing. So the rest of your

hard drive remains secure. Claude can't

get to it. Fourth is build. And this is

where Claude code comes into play. This

is the part that makes a lot of us

nervous. It made me nervous. The moment

we hear code, we're like, h I don't

know. We assume that all that stuff is

only for engineers. But that assumption

is one of the biggest missed

opportunities in AI right now. If you

can type in English, you don't need a

computer science background to code and

build something cool and useful. Let's

say you have a uh consulting business or

a side hustle. Simple example. Just go

to claude code and prompt. I want a

dashboard where I can drop in my sales

pipeline and meeting notes and instantly

see which deals are at risk, what's

stuck, and what my next move should be.

That's all you need. You don't need to

think like an engineer to start using

clot code. You just need to be clear

about the problem you want to solve and

the thing you want to build. And of

course, you have to have the right data

so that dashboard you build is useful.

And finally, the fifth team member is

for browsing the internet. And for that,

you can use Claude Chrome. And you're

going to go, "Wait, what?" Don't worry.

Claude has this little extension that

you can install in your Chrome browser.

Google already has something like ask

Gemini button baked into the browser now

but now you can let cloud see what

you're looking at as well help you

process it and act inside your workflow

in real time and I think about this a

lot nowadays because most of my work

happens inside the browser right my

files are on Google Drive or Microsoft

one drive my emails my scheduling my

team meetings my research filling out

forms ers, making purchases, planning

business trips, all of it is taking

place using the browser. And now Claude

is right there with you for all of it.

You're on a job listing site, Claude can

read it and help you tailor your

outreach. You're reading a 40page

industry report. Claude can pull the

three insights that matter the most in

real time. So that is your team. There

are other team members, but these five

are the most interesting and useful.

This is your stack. But even with the

full team working with you, one gap can

make all the difference between the

average and the elite mode. That's where

we go next. Any AI's results depend on

you. Even with the full team of agents

working for you, Claude is only as good

as the input you give it. But the super

users who get exceptional output from

Claude, they direct Claude the way they

would direct a smart person they've just

hired. And the easiest way to do that is

a framework I call prime. P is purpose.

When you prompt Claude, give it a

precise goal. Tell it what you need it

to do. Like, help me turn this messy

proposal into a fivepart organized

document that looks like a sharp client

memo. R is research. We talked about it

before. In many cases, you may need

external research to ground the

response. Ask it to go out and fetch it

for you. Ask it to verify it. And

sometimes the raw material may come from

you, your notes, transcripts, files,

examples, background constraints,

anything that Claude needs so that it

can stop hallucinating or guessing. I is

for interview. This is the hidden gem. I

really like how Claude does it. In a lot

of cases, you'll see that it will start

asking you multiplechoice questions and

you pick the right choice and based on

what you clicked, it refineses its

approach to a specific way of responding

to you. M is for mechanics. Here you

tell Claude how the output should look

like. Do you want bullets or a

paragraph? Do you want a document or a

table? Do you want it concise or you

want detail, strategic or

conversational? Anything you choose. And

finally, E is for examples. Show Claude

what good looks like. A format you liked

or a tone reference or an outline that

worked before. Examples are one of the

fastest ways to quality. Let's go

through an example. You have an

important presentation coming up

tomorrow. Run it through prime purpose.

What is this meeting really for? Do you

need an approval alignment? Are you

asking for resources? What is the

outcome? You really want research. Give

Claude the context. What's the audience

like? The risks, the data, what your

team cares about, external resources,

internal docs, anything you can give.

Interview. So tell Claude, interview me

before you respond. Now it will ask you

questions that sharpen its own scope and

your thinking mechanics. Now you know

the output of that deliverable. You want

a 10 slide deck and talking points. And

finally examples. Give it a past deck

that you liked or style you admire. So

that is prime. Once you start doing that

AI stops being a tool and starts

becoming your edge. And by the way, if

you want the frameworks like these in

your inbox, subscribe to my newsletter.

The link is below somewhere. I mean,

it's free. The real edge is the human

using it. Everyone watching this feels

like someone else is getting ahead

faster, that they are smarter or they're

richer or they have better resources. I

know I feel like that sometimes. That is

the default condition of ambition. The

question is not whether you are

outgunned. The question is how you

outshine when you are. You have been

carrying labels for years. I am not

technical.

I'm not a designer. I don't have an MBA.

But those are just labels. For $20 a

month, you can hire something that is

already better than most MBAs and PhDs.

No, you can think more sharply with it.

You can design better. You can code. You

can build. But do you have the curiosity

to keep learning, the the tenacity to

get through that machine friction, the

patience to build real capabilities,

or will you slowly replace real effort

with convenience and lose your instinct

to wonder? AI will give you a lot of

things, but what AI can't give you is

that innate curiosity that made you

press play on this video.

And you already have it. As one of my

mentors used to say, you were the one

you've been waiting for.

Thank you and I love