Segmen CoopBiz: Orikel Teh Tarik (Product 100 Champion)

The host introduces the CoopBiz segment and presents Orikel Teh Tarik as a fresh mixed rice tea from Koperasi Korporasi Kelantan Berhad. The sachet is shown in neat packaging, with the claim that its aroma and creamy taste replicate a mamak shop experience. The segment positions the product as a convenient alternative to freshly pulled teh tarik.

• Product: Orikel Teh Tarik sachets from a Kelantan cooperative.
• Key claim: Taste and aroma match mamak-style teh tarik.
• Format: Single-serve sachet in attractive, portable packaging.

Sets up the product identity and core value proposition in 26 seconds.

The representative demonstrates preparation: pour 180ml hot water into a container, add one sachet, and stir. The product is pitched as travel-friendly and ideal for busy mornings when there's no time for breakfast. The convenience angle is emphasized for on-the-go consumption.

• Prep ratio: 1 sachet per 180ml hot water.
• Target use cases: travel, rushed mornings, breakfast on the move.
• Packaging designed for portability and ease of use.

Gives the exact preparation method and intended usage scenarios.

Koperasi Korporasi Kelantan Berhad was established in 2012 and comprises 45 members from the KENATAN Group of Entrepreneurs. The cooperative focuses on food and beverage production. The speaker notes the group produces beverage-based products including tea (Oricel in pouch), Teh Tarik in cup format, and 100% coffee.

• Legal entity: Koperasi Korporasi Kelantan Berhad (since 2012).
• Membership: 45 entrepreneurs under KENATAN Group.
• Product portfolio spans tea (pouch & cup) and coffee.

Establishes the cooperative's legitimacy, scale, and product range.

The tea uses Sri Lankan tea leaves as a base. The representative explains they added the 'original taste of the original tea from Mama's shop' and formulated their own recipe to deliver the best profile for tea lovers. This suggests a deliberate R&D effort to reverse-engineer the mamak flavor profile using a premium tea origin.

• Base tea: Sri Lankan origin.
• Flavor target: authentic mamak (Mama's shop) teh tarik taste.
• Custom formulation developed in-house.

Reveals the sourcing and flavor strategy behind the product.

The representative states one ingredient in the tea mixture provides three benefits: blood sugar control, cholesterol control, and prebiotic function. No ingredient name or evidence is given. Immediately after, the coffee line is described as 100% coffee imported from Brazil and Colombia, suitable for barista restaurants and modern coffee fans.

• Tea contains an unnamed functional ingredient with three metabolic health claims.
• Coffee is 100% Arabica/Robusta blend sourced from Brazil and Colombia.
• Coffee positioned for both professional (barista) and enthusiast markets.

Contains the video's strongest differentiation (health claims) and coffee sourcing details.

Marketing strategy covers Shopee (e-commerce), entry into modern trade (Aeon, Giant), and distribution through Angkasa and cooperatives across Peninsular Malaysia, Sabah, and Sarawak. The representative also mentions local markets. This omnichannel approach shows significant retail penetration for a cooperative brand.

• Online: Shopee.
• Modern trade: Aeon and Giant (in progress).
• Cooperative network: Angkasa and affiliates nationwide including East Malaysia.
• Also available in local markets.

Tells viewers exactly where to buy and shows the brand's distribution maturity.

Interested customers are directed to contact the corporation directly, reach out to Angkasa, or visit the listed retail outlets. The representative provides no phone number, website, or email on screen — only verbal directions to existing channels.

• Direct corporate contact for bulk/inquiries.
• Angkasa as a distribution partner contact point.
• Physical retail locations as fallback.

Useful only if you intend to buy wholesale; no new contact details provided.

The representative urges 'foreign customers' (likely meaning non-local or export markets) to choose their coffee and 'orichalcum terepon' (Orikel Teh Tarik) because products meet food and drink export standards. Oricel is claimed to have quality and 'sense of belonging' versus competitors. All products are halal and delicious. The segment ends with a call to like/share Angkasa's Facebook and download the e-play app.

• Export-standard compliance used as quality proxy for domestic buyers.
• Halal certification confirmed for all products.
• Brand name confusion: 'orichalcum terepon' is a transcription error for Orikel Teh Tarik.
• Social media call-to-action for Angkasa and e-play app.

Delivers the trust markers (halal, export standard) and reveals a notable transcript error.