Full Transcript

Como subir Campanha BIDCAP no Meta Ads

11:261,021 summary words · ~5 min readEnglishBy Guilherme FranklimTranscribed Jul 18, 2026

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Summary

Use Meta Ads bid cap (manual bid limit) campaigns with a daily budget of 2x product price and a bid limit of half the ticket to reliably get ROAS 2+ where other strategies fail.

Following this structure let the creator hit ROI above 4 and R$7,000+ from a new pixel in one week, turning a 'dead' ad account into profit.

Section summaries

Intro and ROI proof

watch

The creator opens by saying he delayed the video to avoid misinformation and tested bid cap for weeks across operations. He claims ROI above 4 (R$1,000 -> R$4,000) and says it is the only Meta format working while BO and scaling are weak. He promises to show his full Bitcoin/bid cap structure and invites struggling advertisers to watch closely.

Creator validated bid cap over weeks before publishing.
Reported ROI >4 vs weak performance of other Meta strategies.

Establishes credibility and the core claim of the video.

Live results and Network Pro pitch

optional

At the PC, he shows a new campaign with pixel, offer, and ad all new, hitting ROI 2.7 and R$7,000 returned from ~R$600 spent in a week, with CPC R$1.39. He shows a second bid-cap operation on the Franklin Vest offer for subscribers and mentions Network Pro in description. He stresses this works only if applied exactly as taught and that this tutorial will differ from prior Meta videos.

New pixel earned R$7k from R$600 in 7 days via bid cap.
Network Pro is his paid subscriber group using these ops.

Proof and self-promo but not required to build the campaign.

Campaign-level settings

watch

He keeps CBO (campaign budget optimization) untouched and opens campaign bidding strategy. He rejects higher volume (says it just tells Facebook to get many sales) and cost-per-result as inferior, naming bid cap best. He notes bid limit options are hidden by Meta and says no A/B testing. Ad type stays default; he warns turning enhancements on burned others' money.

Use bid cap, not higher volume or cost-per-result.
Do not enable ad enhancements or A/B tests.

Defines the exact campaign bidding choice the method depends on.

Budget, bid limit and conversion setup

watch

He sets daily budget to 2x product price (R$20 ticket -> R$40) and bid limit to half ticket (R$10) for automatic ROAS 2. Conversion location is website (not app, to avoid bugs), goal is maximize conversions, pixel is selected, event is purchase. He says beginners keep half-ticket bid; advanced with order bumps can go to full ticket. Attribution he sets 7-day click, or 1-day for small budgets.

Daily budget = 2x ticket; bid limit = 0.5x ticket.
Use website conversion, purchase event, 7-day click attribution.

Contains the exact numeric rules viewers must copy.

Audience and placement

watch

He leaves audience in ADV Plus (Advantage+) fully open unless offer is gender-specific, then narrows via women/men only. Placements stay in ADV. He schedules around midnight if recording late or next-day early AM if daytime. Emphasizes not touching other settings.

Keep Adv+ audience and placements open by default.
Schedule start near midnight; restrict gender only if offer demands.

Clarifies audience and timing choices that protect deliverability.

Ad creation and Instagram link

watch

In ad setup he says name does not matter, connects an Instagram account with followers/posts for credibility and unchecks default option, adds sales page URL, sets tracking (e.g. UTM or advanced), picks creative last. In the creative he uses only a title with five-star rating text, leaves format standard, and notes ad itself unchanged—what changes is the campaign package.

Link a real Instagram account and uncheck default audience option.
Ad copy can be simple title + star rating; creative format stays standard.

Shows the Instagram and creative steps most skip.

Structuring sets and creatives

watch

He explains 1-1-1 (campaign-set-creative) vs his 1-5-1 and demonstrates 1-2-3: one campaign, two sets, three creatives each. For six creatives (3 image, 3 video) he makes two sets by type; for nine videos by angle he makes three sets of three. He stresses memorizing this split because it is how his tests win.

Split creatives into sets by type or angle, e.g. 2 sets of 3.
Structure is 1 campaign / N sets / M creatives, not one dump.

The segmentation rule is central to his scaling approach.

Active campaign breakdown

optional

He revisits a live bid-cap campaign with R$1,600 budget and four creatives in two sets: one set CPA R$46, other R$75. He keeps both because average ticket is R$190+ and bid limit is R$100 (ROAS 2). Both made him R$7,000+ that week. He confirms bid-limit campaigns are performing well across offers.

Two sets with different CPAs can both stay live if profitable.
R$100 bid on R$190 ticket = ROAS 2 and worth keeping.

Real example reinforces math but repeats earlier rules.

Wrap-up and CTA

skip

He says the video covered every Facebook Ads point with minimal fluff and claims half the lesson already beats old results. He tells viewers to rewatch until sure, comment doubts (he answers all), and request future topics. Signs off 'We're in this together.'

Rewatch until every setting is understood.
Comments get personal replies from the creator.

Standard outro with no new technical content.

Key points

Bid cap beats other bidding strategies — After weeks of testing across operations, the creator found bid cap (manual bid limit) outperformed higher volume and cost-per-result goals, which he shows delivering ROI 2.7–4+.
Budget and bid math — Set daily budget to double your product price (e.g. R$20 ticket -> R$40 budget) and bid limit to half the ticket (R$10) so each sale is automatically ROAS 2 before upsells.
Keep Adv+ audience and placements untouched — He runs everything inside Advantage+ (ADV Plus) audiences and placements, only narrowing gender if the offer is gender-specific, and never edits the rest.
1 campaign / multiple sets / creatives split by angle — Structure is one campaign, then sets grouped by creative type or angle (e.g. 2 sets, 3 creatives each; or 3 sets of 3 for 9 videos by angle), not one-set dumps.

“It's the only thing I see performing well on Metaeds.” — creator

“Dude, I don't see anyone using the higher volume setting, because basically this is you telling Facebook, 'I want a lot of sales.'” — creator

AI-generated from the transcript. May contain errors.

0:00

I waited a long time to bring you this video

0:02

because I absolutely did not want to spread

0:04

misinformation. I tested the bidcap for weeks

0:07

in more than one operation to have

0:09

my final verdict on it. What's the

0:11

best way to use it, when to use it and

0:13

when not to use it, in short, the result, an

0:16

ROI, a return on investment of

0:18

more than four, that is, I'm investing

0:20

R$ 1,000 to get back R$ 4,000. It's giving us

0:23

a really good return here. Honestly, it

0:25

's the only thing I see performing well

0:28

on Metaeds. Bahia scale, BO scale

0:30

doubling, in short, everything else, as anyone who

0:32

knows, knows, was very weak.

0:35

Therefore, many already considered metaeds

0:37

finished. If you're one of those who tested the

0:40

offer, didn't get R, and couldn't

0:42

scale, pay close attention to the

0:44

next few minutes of this video because this

0:46

will be your salvation. I'm going to show you

0:48

my entire Bitcoin structure in this

0:50

video. So let's go to the PC screen then.

0:52

Alright guys, I want to start this

0:54

video straight to the point, and first of

0:56

all, as we know there's a lot of,

0:58

let's say, manipulation in this

1:00

niche, right? People say they know,

1:02

that they test things, but in reality

1:04

they're teaching something they've never done,

1:06

which is very different from what I want to

1:08

do in this video. I'm really

1:10

testing this BIDC, okay? This is a

1:12

campaign I've been testing since

1:14

last week. It's a new offer, a

1:16

new campaign, a new pixel, everything is new. And I'm getting

1:19

this ROI of 2.7. If I play in the

1:21

last 7 days, it increases. So,

1:24

in one week I invested 2,500, almost

1:27

R$600, and it has already returned more than R$7,000.

1:31

This is in a new campaign, guys,

1:33

where my CPC (cost per click) for an

1:36

ad to send someone to my website is

1:38

1.39. This is loud, guys!

1:40

As I run more and my pixel

1:42

gets smarter, this CPC

1:44

should decrease by R$1, and if it's already

1:46

giving me this much now, imagine what it will be like in the

1:48

future, okay? That's great. This is

1:51

exactly the structure that I'm going to

1:52

teach you. I'm going to show you another

1:54

operation now, this other

1:56

bid-cap here, folks, which this month is

1:59

almost two Roy up in that

2:01

Franklin Vest offer, which for those who don't know, is

2:03

where I invest in the offers from

2:05

subscribers here. So, if you have a

2:07

good idea, maybe I can contribute the

2:09

capital and expertise so we can scale it.

2:11

Finally, this is a requirement for those who

2:13

are part of Network Pro. The link, as always,

2:15

is in the description. But anyway, you get the idea

2:16

, this really works

2:18

. If it is applied correctly in the

2:20

way I'm going to teach you. I'll

2:22

create it here and then I'll compare it to

2:24

this one so you can see that it's exactly the

2:26

same. Is it closed? So, look, we're always

2:28

creating, we're always making sales,

2:30

because that's what we want, to sell.

2:32

And guys, to be perfectly honest, it's

2:33

important that you pay close

2:35

attention here, because in my last

2:36

MetaS tutorials, I said it was

2:38

always the same thing, that

2:40

almost nothing changed. This time, a lot of things are going to change

2:42

. Finally, it's been a while since I've

2:44

posted a Metaeds video, so pay

2:45

attention. In this top section, we're

2:47

not going to change anything and we're going to

2:49

leave the CBO, which is the

2:51

campaign budget. A budget for the whole thing would be a

2:53

hassle, which is not what we want. Don't mess with

2:54

this budget here, because we're going to

2:56

click here, see, campaign bidding strategy

2:58

. Dude, I

3:00

don't see anyone using the higher volume setting, because

3:01

basically this is you telling

3:03

Facebook, "I want a lot of

3:04

sales." That doesn't make sense, because the one

3:06

below makes more sense, since

3:08

it's trying to find a better CPA. So,

3:11

this one is a little better than that one, but

3:12

Bitcap is proving to be the best of them all. That's

3:14

it. Other limit options: This is in

3:17

other bid limit options. It's actually kind of

3:19

hidden away here. Meta doesn't

3:20

want you to use it. We don't use A/B testing

3:22

. We don't mess around here either. Regarding the

3:24

type of ad, you can leave it as the

3:26

default, okay? I never turn this on here, and the

3:29

people I've seen turn it on spent a lot of money and didn't

3:31

sell it. So don't touch it. And now, in your

3:33

daily budget, I recommend

3:35

you double the price of your

3:37

product. So, if you have an offer

3:38

of 50, put 100 here. If you have an

3:41

offer of 150, you put 300, and so on.

3:43

I'm going to base it on a low ticket price of,

3:45

for example, R$20. So, I'll

3:46

put 40. Now I'll go to the set of

3:49

names here, it doesn't matter, okay guys? It can

3:50

be campaign number one, and you can put the date

3:53

you're doing it there, it doesn't matter, okay? The

3:55

name of the group doesn't matter.

3:57

Conversion site, guys, always leave the website. I

4:00

see a lot of people leaving website links,

4:03

website apps, and that ends up causing bugs. So,

4:04

leave it on the website. Our performance goal is to

4:06

maximize the number of conversions, which is

4:08

to sell more; that's what we want. The

4:10

dataset is your pixel. If you

4:12

don't have one, just create one. I believe

4:13

everyone already knows. The conversion event is a

4:15

purchase. And here, the bid limit, man,

4:17

is the most important thing in this campaign. This

4:19

here is actually bitcap, and it's how much you

4:22

want to pay for each sale. Do you remember

4:24

the example I gave earlier where I

4:26

entered my ticket twice? So

4:27

my ticket would be 20. If I have a

4:29

ticket for 20, how much should I ideally

4:31

put here? Dude, I recommend half

4:33

of your ticket, okay? So if I pay R$

4:36

10 for each CPA to make each sale,

4:38

I automatically already have a ROY 2,

4:40

not counting order bump, upcel,

4:42

product pipeline, etc. So that's what I

4:44

usually do. Or at the latest I'll be

4:46

here by 3 PM, okay? Of course, it will depend a

4:49

lot on the order bumps. As I said, if

4:51

you have a lot of order bumps, even 20,

4:53

you can set them up, and then every time

4:55

a lead generates a sale of your

4:57

main product, it pays for the traffic, and what comes

4:59

after is profit. But if you're just

5:00

starting out and don't understand much, leave

5:02

half your ticket to try and get

5:04

a Roy 2. Don't touch anything else, okay

5:06

guys? Just pointing out the attribution settings here

5:09

, I'm setting clicks to 7

5:11

days, okay guys? Because I'll let

5:12

the campaign run for at least s days. If

5:14

you have a small budget, it's worth

5:16

putting it on for one day, because you'll be

5:18

telling Metacritic, like, "let it run wild

5:19

and whatever happens, happens," but you have a better

5:22

chance of getting Ry if you put it on for two days and let it

5:24

run longer, okay? I'm not touching this.

5:26

The thing is, I always record the videos

5:28

for the channel in the early morning hours, right? So it

5:30

's 2 AM, but if I were

5:31

recording at a normal time, like 6

5:33

PM, I would put here that the next day,

5:36

which would be the 18th, I would put 12:00 AM

5:39

or 1 AM and whatever. Okay? Set

5:42

a time around midnight and that's it

5:44

. Don't touch anything else here. The audience

5:47

here is very important, too, okay?

5:49

The way I'm teaching you

5:51

bitcap is the way I'm running it and it's

5:53

giving me great results, all

5:54

within ADV Plus. So I'm not going to mess with the

5:57

audience, okay guys? It's important

5:59

that your offer is for both genders,

6:01

male and female. If you're only going to sell

6:03

, say, hair dryers, or something

6:05

specifically for women, it's important that

6:07

you click here, actually right down here,

6:08

and select "women only" or "men only."

6:11

Depending on your offer, and don't touch the

6:13

rest, okay guys? Ideally, if

6:15

you can, leave everything open here

6:18

on ADV+; that's the best-case scenario, in my

6:20

opinion. I'm not messing with this here.

6:21

Positioning, as I said, will

6:23

also be in ADV. And that's it, folks.

6:25

Together, it's done. Here we are

6:27

at the announcement part. You can name it whatever you

6:29

want, like I've already said 20

6:31

times, it doesn't change anything. This is a

6:32

very important point: every video I

6:34

post gets comments. Do you use Instagram

6:37

to promote your offer? You gotta have it,

6:39

guys! So, you can't rotate a Facebook page

6:41

100 times, but Instagram

6:43

can, and that's why many people don't use

6:45

Instagram. So you have to come here,

6:46

connect your profile, and link an

6:48

Instagram account to your offer. Well-

6:50

designed Instagram account, right guys? With followers,

6:52

with posts to establish

6:53

credibility. Keep scrolling down, uncheck

6:55

that option. Leave the main content out and add the

6:58

sales page for your offer. Go down

7:00

further, go down further. I always leave the

7:02

creative part for last, okay?

7:04

URL parameters. You will specify whether you use

7:06

Temfy or if you do

7:07

advanced tracking. And that's it, guys!

7:09

Correct pixel, selected. Now there's no mistake,

7:11

just go back and choose the creative,

7:13

image, or video for your ad. After you

7:15

've chosen the media, guys, I'm not

7:17

changing anything here, okay? I'll jump to the cut.

7:20

Here I always leave everything in its original form.

7:22

In the text, I usually only include

7:24

the title, okay guys? It's usually

7:26

the classic five-star rating and a

7:29

note here, okay, man? Sure, it will depend a

7:31

lot on your offer, but if it's for a

7:34

top-of-funnel audience, they'll

7:35

believe it and these

7:36

little stars here will work. But it's worth trying

7:38

others too, okay? Improvements are on the cards,

7:40

guys. Dude, just turn everything off, okay?

7:43

I know there's a button that disables

7:44

everything, but I don't really trust it.

7:46

So I manually disable it here, and then

7:48

you can finish. Alright, guys? It's

7:49

that standard meta ad format;

7:51

nothing changes in the ad itself, what changes is in the

7:53

overall package, in the campaign. And another thing that

7:55

's important for you to learn, what is the

7:57

structure? 1 1 which would be a campaign,

7:59

a set, a creative. It's 151, one

8:02

campaign, five sets, one creative.

8:04

Dude, this depends on how many

8:06

creatives you have, but there's a rule

8:08

I'm following that's been working well.

8:09

So I have this set here inside it

8:11

. I'm only going to post

8:13

similar creative ideas, folks. So, for

8:16

example, if I have an offer, I create

8:18

six creatives for it. Three in image,

8:20

three in video. So I'm going to create two

8:22

sets here. I'm going to change the name of this one

8:24

to two and I'm going to put three creatives

8:26

in each set. So, I already have one, I

8:28

need two more. Make two more copies

8:30

here. And I can even put an

8:32

image here so I can see how

8:35

these creatives are divided. Now in my

8:37

second set, it's going to be used for my videos.

8:39

Remember that I have three of each? So,

8:40

let's go. Alright, guys, our setup is ready

8:42

. resulting in a total

8:45

structure of 1 2 3, which would be one

8:48

campaign, two sets, and three

8:50

creatives in each set. In short, if

8:52

you have video creatives, only

8:54

video creatives, but you have nine creatives.

8:56

In three, you speak from one angle, with one

8:58

type of audience, three against the audience, and

9:00

three against the audience. Then you make three

9:02

sets with three creatives. Did you

9:04

understand that? I'm emphasizing this point a lot

9:06

because it's important that you memorize it,

9:08

because that's how I'm testing it and how it's

9:10

working here. I've already shown everything.

9:11

So now I'm going to go back and show you

9:13

this bid that's performing, that's out there,

9:16

that's active, that's really taking off.

9:18

You saw it, look. Here I am with a budget

9:19

of 1600, man. I'm going crazy. And that's what

9:22

I told you, okay? I

9:23

only have four creative people here. And then there are

9:26

two. So there are two for a certain

9:28

audience, one angle, and two more for

9:31

another angle. So I divided it into two

9:33

sets. And then it becomes interesting for me to

9:35

show you. One of these sets

9:37

has 46 CPA. I pay 46 for each

9:41

purchase and the other one is at 75. Oh, but if

9:43

one is at 46 and the other is at 75, why do

9:45

n't you deactivate the one below that's

9:47

much more expensive, guys? Simply

9:49

because they both annoy me a lot. I'm

9:51

using it here, look. I'm going to show you

9:53

a limit bid of R$100 for each

9:56

of these sets. I would accept paying

9:58

R$100 so I would have a ROID 2. My

10:01

average ticket price is over R$190 in this

10:03

offer, but it's less than half of what

10:05

I planned for this one, and this one is

10:08

also less than R$100. So both are doing

10:09

very well, both are making me a lot of

10:11

money, so it's already been more than 7,000

10:13

this week alone. Not counting the other

10:15

offers, these

10:18

bid campaigns with bid limits are really good. In other

10:21

words, guys, I tried to make the

10:23

most explanatory video possible, hitting

10:25

all the points here on Facebook Ads,

10:28

covering each one, saying what

10:30

you have to change, what you don't have to

10:31

change, the reason for each thing, and at the same

10:34

time I want to make a video with as little

10:36

information as possible. So I won't

10:38

bother you too much. I've

10:40

condensed this in a way that I believe

10:42

you'll be able to understand in this

10:44

video. And I'm sure that if you

10:46

can understand even half of what

10:48

I've explained, you'll already see

10:49

much better results with MetaS than

10:52

you were getting before. And if you've never ridden before,

10:54

you'll already be way ahead

10:56

of the guys who've been riding for a long time.

10:57

You can be sure of that. Review this lesson as many times as

11:00

you need. Only leave it

11:02

when you are sure you

11:04

understand all the points. And if

11:05

you didn't understand any of them, dude,

11:07

leave a comment because you

11:09

probably already know. I answer everyone, absolutely everyone

11:11

. And it's me. It's not yaá, it's

11:13

nothing. Is it closed? We're in this together, man. Until the

11:14

next video. Comment below what you'd

11:16

like to see on this channel. You're the ones in charge here

11:17

. You asked for it, I delivered,

11:20

and now it's up to you. Is it closed? We're in this together,

11:22

and thank you for watching until the end.

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