Full Transcript

·YouTLDR

Conferencia web 4 Reconocer los criterios de evaluación del servicio teniendo en cuenta protocolos

54:49EnglishTranscribed Jul 28, 2026
0:14

Okay, very good. Good morning, Nestor,

0:17

Carol, Brailis. How are you feeling today?

0:21

Very good thank god. And how

0:24

are you?

0:25

Okay, Nestor, thank you very much.

0:28

Okay guys, at 8 a.m.

0:31

on July 17, 2026, we begin

0:34

the fourth and final web conference of the

0:36

Customer Service through Technological Means course

0:38

.

0:41

Well, this week has been a bit

0:43

complicated

0:45

because the platform maintenance took

0:47

longer than

0:50

expected, so that caused some

0:53

inconveniences. However, here we are

0:56

. It appears the

0:58

platform is now working

1:02

properly.

1:04

So, I'm going to share the

1:06

Sayuna platform.

1:12

Please let me know if you're watching it yet

1:15

.

1:21

Yes, ma'am.

1:22

Okay, perfect.

1:26

Ready. So

1:29

we're going to review the schedule, although there

1:33

were some

1:35

changes these days, precisely because it

1:38

wasn't available,

1:41

but we're going to review it to have

1:43

clarity on our timelines.

1:46

So, according to the schedule,

1:48

learning activity 3 was supposed to close on the

1:51

15th.

1:53

But taking into account the

1:56

problems we had, I extended

2:00

the closing date of activity 3 until

2:02

yesterday and this was posted in an

2:04

announcement

2:06

in each of the groups,

2:09

and

2:10

the start of

2:12

learning activity 4, which was scheduled for

2:15

yesterday the 16th, is now today, July 17th.

2:19

So, please note that

2:22

today we are starting

2:25

learning activity 4, in the same way that

2:28

we moved

2:30

this web conference that was scheduled for

2:32

yesterday at 2 pm,

2:34

we had the need to move it to today at

2:36

8 am.

2:38

What remains unchanged, let's keep this in mind

2:41

, is the final date for submitting

2:44

evidence. It is still

2:48

July 24th.

2:54

The platform will close that day at 23:59.

2:56

So, please, so you're

2:58

aware, when is July 24th,

3:01

next Friday?

3:11

No evidence will be received on the following two business days, which are July 27th and 28th.

3:14

In other words,

3:16

no evidence was received even on that weekend, the 25th and 26th.

3:20

Let's keep this in mind so we don't

3:23

have any problems at the end, like not

3:26

knowing the platform isn't

3:28

working for them, arriving late from

3:31

work, or their internet going down. We don't even

3:34

have a week yet to catch up on

3:36

what's owed from

3:38

the first three pieces of evidence and submit

3:41

the last piece of evidence. So, is

3:44

the information I'm giving you

3:46

regarding the dates clear?

3:49

Yes, ma'am.

3:50

Yes, ma'am.

3:52

Okay, perfect. So, he says, our

3:55

last learning activity is

3:57

called evaluating customer service and attention

3:59

. The learning outcome

4:02

here is to recognize the

4:04

service evaluation criteria, taking into

4:05

account customer service protocols and manuals

4:07

.

4:09

What is the evidence? Here we need to

4:11

develop a workshop on evaluating

4:13

customer service and attention. You

4:16

have to be very careful with the

4:18

development of this workshop because you absolutely

4:24

must review the learning guide to complete it.

4:28

Anyone who doesn't review the learning guide will have

4:33

completely flawed evidence. Because? Because

4:35

the guide clearly defines how

4:39

this workshop is conducted. So let's

4:41

look at the learning guide.

4:46

I'm coming this way,

4:54

the guide. Please

5:02

tell me if we're already

5:03

looking at the guide. Yes

5:11

or no? Can you see it now?

5:12

Yes sir.

5:14

Okay, perfect. So, let's go to

5:15

section 3.4

5:18

of our learning guide.

5:22

Here,

5:24

learning activity four, evaluate

5:26

customer service and attention.

5:28

This activity focuses on evaluating the

5:31

quality of service offered to the

5:33

customer. For this, it is important to know

5:35

the organization's policies

5:38

that demonstrate the

5:40

response processes for complaints, claims, suggestions, requests, and feedback (PQRSDF),

5:43

the evaluation of the service, the

5:45

key factors, and the traceability of

5:48

customer service.

5:49

Training materials. For the

5:51

development of this activity, it is

5:53

important to read and analyze the

5:55

information component, protocols, and

5:57

policies for evaluating

5:59

customer service and attention.

6:02

Evidence.

6:04

The actions and corresponding

6:05

evidence that make up the

6:07

learning activity are described below.

6:09

Evidence from workshop on evaluating

6:10

customer service and attention.

6:12

Learning activity 4, evidence

6:14

one.

6:18

So it says here, "This evidence

6:20

focuses on evaluating the quality of

6:22

service offered to the customer. For

6:24

this, it's important to know the

6:26

organization's policies that demonstrate

6:29

the response processes for complaints, claims, suggestions, requests, and feedback (

6:31

PQRSDF), service evaluation,

6:34

key factors, and

6:35

customer service traceability.

6:37

The following actions and

6:39

aspects to be developed are outlined below. First, identify

6:43

and describe the characteristics of the

6:45

company you are interested in, which you will be

6:48

analyzing. Keep in mind its

6:50

business activity,

6:52

economic sector, and corporate aspects.

6:55

So, let's clarify a

6:58

few things

7:01

here. You are the customers, and we

7:05

are all customers every day; we have all

7:08

received products and services from some

7:10

company, some organization.

7:13

For this reason, it is not valid—listen

7:16

carefully—it is not valid to do the

7:20

work on fictitious companies or

7:23

companies generated by

7:25

artificial intelligence. I

7:28

say this because there has already been

7:32

a case of someone who

7:33

developed this task, this evidence, and it

7:37

clearly states in their evidence that they

7:39

are doing it on a

7:40

fictitious company.

7:42

From the outset, the evidence is invalid."

7:46

Why? Because with a

7:47

fictitious company, you completely lose

7:52

sight of what's required for this

7:55

evidence. So, you're going to

7:57

choose a company. Which company? Any company

8:01

you want, as long as it has a

8:06

presence in

8:08

digital media.

8:10

This company could be, I do

8:14

n't know, a supermarket that you

8:18

know has a presence

8:21

in digital media, or a

8:23

restaurant. Let's

8:26

avoid using

8:29

cell phone companies as examples, because

8:32

that's pretty

8:35

overused, let's say, in evidence

8:38

that's been submitted and found on

8:40

Google. So, I

8:42

have to tell you right away, no. Let's also

8:45

avoid evidence from Éxito department stores

8:49

because they also download a lot of it from Google

8:52

and that's what they submit. So, it

8:55

could even be, I don't know, for example, a

8:57

hair salon. If the hair salon has a presence

9:01

on WhatsApp, that works for you because you

9:04

need it to have a presence in a

9:07

technological medium. So, let's identify

9:10

a company where you've actually

9:12

been a customer. So, that's the

9:16

first step, and it says, "Identify and

9:19

describe the characteristics of the

9:20

company of your interest to which..." "It will

9:23

perform the respective analysis." You

9:25

will then say what

9:27

commercial activity it carries out, what the economic sector is

9:29

, because you might be looking for

9:31

a company that has a website

9:33

where you will find a lot of

9:35

information, so you won't be

9:36

able to provide it.

9:38

Number two, identify the processes

9:40

related to responding to and

9:42

evaluating complaints, claims, requests, suggestions, and feedback (PQRSDF),

9:44

the evaluation of the service from the

9:46

customer's perspective, the

9:48

key factors for the success of a service, and the

9:50

traceability of the service through

9:52

continuous process improvement. We

9:55

will review this second point

9:57

in the training material.

10:00

There it is defined what

10:04

PQRSDF, service evaluation,

10:06

key factors, and traceability are.

10:09

So, based on that, you will

10:11

identify if the company or

10:13

commercial establishment you are going to

10:16

evaluate has

10:19

these processes and procedures defined.

10:22

It says here, after completing the

10:24

previous points, develop the following in

10:27

relation to the company of your interest or

10:29

choice.

10:32

Three, identify and rate the

10:34

experiences generated by

10:36

the company's products and services.

10:39

Four, observe if

10:42

the company's products or services exceed the

10:44

Customer expectations. So,

10:46

how are you going to know that? Well, because

10:49

you can go and look at the

10:52

company's online reviews, what

10:55

people are saying, what's being said on social media, and see

10:58

if it exceeds or falls short of

11:00

customer expectations.

11:03

Five, evaluate your experience

11:05

when researching and studying the

11:08

company's products and services.

11:11

Also, consider whether, based on your

11:12

experience, there's a likelihood that you'd

11:15

recommend the brand or company.

11:17

So, pay attention here.

11:19

You, and only you, will decide

11:22

what your experience is when

11:24

researching and studying the

11:26

company's products and services.

11:28

Where? If you say research and study,

11:31

it means you're going to search online for information about the

11:36

company's products and services and what

11:38

your experience is. Perhaps you say, "The

11:41

experience wasn't good because the

11:44

website is outdated,

11:47

not all the products are listed, and there's no

11:49

information about prices."

11:52

Say it. And here it says, consider if from

11:57

your experience, that is, each of

11:59

you, if from your experience there is

12:02

a probability that you would recommend the

12:04

brand or company, would you recommend it?

12:07

So there's your answer. Yes.

12:09

Six. Provide a description of

12:11

the company's products and services.

12:13

So, be careful with this. If it's a

12:16

company that has a lot of products,

12:19

then it's going to be a bit complicated

12:22

to describe them all. Choose the most

12:25

relevant ones, then those that best

12:27

represent that company or

12:30

establishment. So, you're going to give

12:31

a description of them. Seven,

12:35

rate the company's products and services

12:37

by their respective areas. according to

12:40

quality, price,

12:42

visual appeal,

12:44

shopping experience, instructions for use,

12:46

customer support, website,

12:48

online documentation, etc. In other

12:51

words, it will give a rating for

12:53

each of these aspects.

12:57

Eight, describe three

12:59

main characteristics of the company's products and services

13:01

. So, in number six

13:03

you described them in a general way,

13:06

but in number eight you are going to say

13:08

what the

13:10

main characteristics of those products and

13:12

services are.

13:13

Nine, evaluate the responsiveness and service

13:16

provided by the company and how it addresses

13:18

customer concerns.

13:21

So, this is closely related to

13:23

whether the company has a channel to

13:25

receive complaints, claims, requests, suggestions, and feedback,

13:28

whether it actually responds, whether it provides solutions, and whether it

13:31

has a warranty on its products.

13:33

So, that corresponds to nine. In

13:36

question 10,

13:38

what is the probability that you, as a

13:40

customer, will want to buy

13:42

the company's products again? A

13:44

different answer than the one we had here

13:49

in S. In question five, it asks,

13:52

"Consider whether, based on your experience, there is

13:55

a probability that you would recommend

13:56

the brand or company?" It's one thing

13:58

to recommend it to someone else, but here at point

14:01

10, what is the probability that

14:03

you, as a customer, will want to

14:05

buy the company's products again?

14:08

And they are two different things. And I'm going to

14:11

give you an example I had some

14:14

time ago with an apprentice.

14:17

She developed the workshop about

14:22

this; it was a restaurant

14:24

in a

14:27

rural area of ​​the city where she was

14:29

located.

14:30

According to

14:32

her description, it seemed to be a place with high

14:39

prices

14:43

, but it had a

14:48

good reputation

14:51

, with good reviews on

14:52

social media,

14:56

and people highly recommended the dishes, the

14:58

place, and the service. All this and she went

15:02

and what she said in what she said

15:05

was that there was a high

15:08

probability that she would recommend it

15:11

to other people. However, in

15:13

question 10 I remember very well that she

15:15

said, "What are the chances that you

15:18

as a customer will want to come back?" She

15:20

replied that there was no

15:22

possibility of returning and gave her

15:26

answer, her justification. She

15:29

said that there was no such possibility

15:33

because it was way out of her

15:37

budget,

15:39

and that to go to that place she had had to

15:42

make a significant financial effort

15:44

, saving up for a

15:47

considerable time because it caught her

15:50

attention. What she wanted was to

15:52

go and verify, just once, that what

15:56

people were saying was true, but she

16:00

considered that it was really too

16:03

expensive for ordinary people like

16:07

any of us, probably

16:09

those of us here, and for that reason

16:12

she didn't give it the chance of

16:14

returning.

16:16

So, his answer was wrong, wasn't it?

16:19

Because it was their experience, that is, it's what

16:22

each of us evaluates

16:26

in relation to a company.

16:29

We might suddenly say, "No, well, the

16:31

probability of returning... yes, it

16:33

exists because if I had the money, of

16:35

course, but that wasn't

16:37

my answer, it was hers. For

16:39

her, no, it wasn't. So, this isn't about

16:42

having a good or

16:44

bad answer. We're evaluating, and

16:47

everyone will give their point of view. For that

16:49

reason, I go back to what I said

16:51

initially: it's not valid to work

16:54

on fictitious companies, companies where we have

16:57

n't actually been customers. You

16:59

need to be a customer. It's also not valid—and

17:03

pay attention to this because it's also

17:05

happened that there are people who

17:07

already have a company, a business,

17:11

and they start evaluating

17:15

their own business. It does

17:17

n't make sense because you're never going to

17:21

be the customer of your own company, and what we

17:23

need is for someone in the

17:26

customer's shoes to evaluate a

17:29

business or a company.

17:31

So, for that reason, it's not valid. It has to

17:33

be where you've actually

17:35

been a customer and received a good or a

17:38

service.

17:40

Okay, number 11. Finally, you must

17:43

make a conclusion and contribution." Oh, I went overboard

17:46

.

17:48

And a contribution on the results obtained

17:50

in the activity. When conducting

17:53

the workshop and drawing conclusions, keep in

17:55

mind what information or

17:59

aspects you consider were

18:01

missing to carry out the analysis of the

18:03

company based on the evaluation of

18:05

customer service and attention?

18:06

So, for you, what was missing?

18:08

What does this company lack that

18:11

would allow you to complete the evaluation?

18:14

What recommendations from your training

18:16

in this component do you think could be

18:19

applied to better manage

18:21

the technological resources available to

18:23

the company of your interest?

18:26

12. For the workshop,

18:29

keep in mind the steps suggested in

18:31

the training component, protocols, and

18:33

policies for evaluating

18:34

customer service and attention. So, let's

18:36

review what the

18:38

training component tells me.

18:40

General guidelines for submitting

18:42

the evidence: deliverable

18:43

workshop, PDF format, minimum length 10

18:46

and maximum 20 pages. To submit

18:49

the evidence, go to the area of ​​the

18:51

corresponding activity and access the

18:53

workshop space on evaluating

18:55

customer service and attention.

18:58

So, now Remember that the

19:00

length isn't relevant. What

19:03

you really use is

19:06

important; it

19:08

might seem obvious, but sometimes

19:11

we make mistakes in the obvious.

19:14

Please submit this in a

19:19

digital document, a Word document, where

19:21

you wrote it.

19:24

What I mean by this is, don't

19:26

send me photos of your notebook where you

19:29

answered everything by hand. No, remember that

19:33

we're in a

19:35

digital customer service course, and the

19:37

use of digital tools is

19:39

fundamental. I

19:41

say this because I already have

19:42

evidence of handwritten submissions.

19:47

Even

19:48

in the slides, someone

19:51

submitted some handwritten work,

19:54

right? Please, let's use

19:56

digital tools. So, up to this point, it

19:58

's clear what needs to be done. Where

20:00

are the questions for the workshop?

20:05

Yes, ma'am.

20:06

Yes, professor.

20:07

Okay, all set. So, let's review

20:09

what our training component says.

20:13

So, we're coming to the

20:15

training component, protocols, policies for

20:18

evaluating

20:20

customer service and support.

20:26

And you tell me if we're already looking at it.

20:34

Yes,

20:34

yes.

20:53

Oh, someone muted their

20:55

microphone. She also muted me in passing

20:58

.

21:00

We're looking at the formative component.

21:05

Yes, professor.

21:07

Okay, perfect. So, let's remember that

21:10

this is the same one that was used to

21:12

create the checklist, only for

21:15

the checklist,

21:17

items 1, 2, 3, and 4 were used. And here

21:21

, I'll take a moment to provide

21:24

feedback on this

21:26

checklist evidence.

21:29

Not many people have

21:30

uploaded the evidence, clearly because we had

21:32

some issues; the

21:34

platform wasn't working. However,

21:37

yesterday we received several submissions,

21:40

most of them fulfilling the requirements,

21:44

but there were still some who

21:48

submitted incorrect evidence.

21:52

What does that mean?

21:54

I clearly told them that service and the

21:56

service cycle are two

21:59

separate topics, and we reviewed them. Evidence keeps arriving

22:02

combining service and the

22:04

service cycle, and then they add another topic

22:07

that has nothing to do with this. Here, the topics

22:09

are four: the manual of functions and

22:11

procedures, service, the

22:14

service cycle, and confidentiality of

22:15

information.

22:18

Someone sent me something, and I'm going to

22:24

backtrack here—excuse me, I'm stepping out. Just a moment,

22:25

because I want to show you.

22:29

Someone submitted something that is

22:31

n't what it should be.

22:33

What did this person submit? I

22:35

'll show you.

22:38

We're looking at this

22:41

checklist on company protocols and policies

22:43

.

22:45

Yes.

22:47

Okay. There's an orange box here, and it

22:51

says "click to access the

22:53

evaluation tool." What is that?

22:55

This is the evaluation tool

22:58

I use to assess your

23:01

evidence.

23:05

So, I'm the one who takes the

23:07

checklist you complete, and I

23:10

ask you these questions,

23:14

and based on that, I determine if you meet the requirements,

23:16

pass, or fail. And this is where I

23:20

'm running into a problem.

23:23

Number one,

23:25

someone has already submitted this, and there will probably be

23:27

more people who will

23:30

download this and submit it

23:33

as evidence, right? That's where

23:36

we're going wrong.

23:38

Number two, this is

23:41

why many people aren't separating

23:45

the service from the service lifecycle. They're

23:47

taking this checklist and

23:50

thinking this is the assignment,

23:53

but if you look closely, it includes

23:55

functions and Procedures, service, and

23:58

cycle. Yes, but I'm the one

24:01

using this to grade you. And I

24:03

say, if in your evidence you highlighted

24:06

the service's potential and if you

24:09

identify and review the

24:11

service cycle, then look what's

24:12

happening. You take this and

24:15

send it exactly as is.

24:16

And when I tell you that you're adding

24:20

something that has nothing to do with the evidence, it's

24:22

because you're including this. Execution

24:25

and response. I

24:27

'm the one saying, if you

24:29

classify customer service and support strategies

24:31

through

24:32

technological means and if you evaluate whether

24:37

customer requirements and needs are communicated according to

24:38

organizational procedures and

24:40

ethical principles. This is what

24:43

I use to grade you, but this

24:46

isn't the evidence. I already explained the evidence

24:47

last week.

24:50

So, first of all, this isn't

24:54

downloaded and sent as evidence, right?

24:58

And someone else already sent it. So, the

25:00

grade is zero because you're

25:02

sending me something that isn't. And second, do

25:05

n't be guided by this because that's why

25:07

your assignment is failing,

25:09

because it's Bringing up a completely unrelated topic

25:10

. Execution and response are not

25:13

part of the topics being studied.

25:15

So there are errors there, and I need

25:19

those who have already submitted to check if they need to

25:21

correct them or not. So, that was the

25:25

aside that ended up being a little

25:27

longer than I intended, but I

25:31

think it was important to highlight that.

25:34

Okay, back to the

25:37

training component.

25:43

Okay. So, for this evidence,

25:47

for this last piece of evidence, it talks about

25:50

PQRSDF,

25:51

service evaluation,

25:53

key factors, and service traceability.

25:56

So, let's review what's in the

25:58

PQRSDF. So, here it starts by

26:03

conceptualizing

26:05

what PQRSDF is. PQRSDF is a

26:08

tool that allows the development of

26:10

protocols that help to provide an

26:13

organized solution to the needs and

26:14

problems that a client or

26:17

person may have regarding the

26:20

products or services of a company or

26:22

institution.

26:24

And here in the graphic, it starts to

26:26

conceptualize

26:28

petition,

26:30

complaint,

26:33

claim,

26:34

suggestion,

26:39

report, and compliment. There you have what

26:43

PQRSDF means.

26:47

From the regulatory perspective... Colombia is

26:49

governed by the 1991 Political Constitution

26:51

, which in Article 23 states that

26:54

everyone has the right to submit

26:56

respectful petitions to the authorities

26:59

for reasons of general or

27:01

particular interest and to obtain a prompt resolution.

27:04

This means that we have the right

27:08

to petition, and, to reiterate, the right to do so.

27:10

When

27:12

a petition is not answered,

27:14

we have the right to file a

27:17

tutela action, which is also enshrined in the

27:20

1991 Political Constitution. And here

27:23

, then, is all the legislation regarding complaints, claims, requests, suggestions, and petitions (

27:25

PQRSDF).

27:28

So, first topic. Second

27:31

topic: service evaluation.

27:33

Evaluating service quality

27:35

is increasingly important for

27:37

companies because it allows them to understand

27:39

customer opinions on the

27:41

different attributes of the service or

27:43

products that contribute to their

27:44

satisfaction. It is

27:46

considered extremely important because it is essential for

27:50

identifying positive and

27:51

negative aspects of customer service and

27:54

corporate image. A good evaluation

27:57

will increase

27:58

customer satisfaction and loyalty by

28:01

identifying strengths, weaknesses, and areas

28:03

for improvement that the company needs.

28:06

Below are some

28:08

key characteristics of a

28:10

service evaluation, which... It is expected to be

28:12

fulfilled according to its objective.

28:14

So, in this chart,

28:17

we start going through each of the

28:19

numbers, and it tells me, "The customer's perspective

28:21

is fundamental to understanding the

28:23

quality of service." In number two,

28:26

strengths,

28:28

weaknesses, and areas for improvement must be identified.

28:30

In number three, a direct communication channel must be established between the customer and the

28:32

company

28:34

. And well, you go through

28:36

each one, and it tells me what the

28:38

objectives of customer service are.

28:41

To carry out a

28:42

service evaluation, it is important to keep

28:44

the following guidelines in mind:

28:47

observation, mystery

28:50

shopper studies, monitoring

28:52

communication channels,

28:55

financial analysis, and

28:57

customer feedback. These five are methodologies

29:01

for evaluating

29:03

customer service. Observation means that I have

29:06

highly specialized people in

29:09

customer service who, without needing

29:11

to ask anything, simply through

29:13

observation, can determine

29:17

the level of

29:19

customer satisfaction in an organization. It is used

29:22

particularly

29:24

in physical locations.

29:26

We conduct the observation. Mystery

29:29

shopping applies when it can be done

29:34

both in physical locations and in

29:36

digital media, and if it is

29:41

in a physical location, a person presents themselves as a

29:45

Customer, but it's really a person

29:48

hired by the company itself

29:51

to see how they're

29:53

serving their customers. In some

29:56

cases, in very large organizations,

29:58

even

30:00

company managers can pose as customers to

30:03

see how they're being treated.

30:07

Monitoring communication channels.

30:09

So, it's important to look at

30:13

what's being said on

30:15

communication channels, on social media,

30:18

the level of satisfaction, because

30:20

we know that nowadays a bad

30:24

review can go

30:26

viral and

30:29

quickly bankrupt a company

30:31

. So, we have to keep that in

30:33

mind. Financial analysis,

30:36

through accounting balances,

30:39

allows companies to see how they're doing,

30:43

and everything is geared towards

30:45

customer service, because

30:47

poor service can cause sales to

30:49

drop, and this will be reflected in the financial analyses

30:51

.

30:53

And this monitoring of

30:55

customer comments goes hand in hand with what I just

30:59

mentioned about monitoring communication channels. That's why

31:06

companies today have

31:07

specialized personnel monitoring what

31:10

people are saying and what their experiences are. The

31:12

reviews? Responding

31:15

via WhatsApp, I mentioned the famous

31:17

call centers, because through

31:21

call center surveys we can also see

31:25

what customers are saying. So,

31:27

those are forms of

31:30

customer service. We have other forms of

31:32

customer service, such as

31:34

suggestion boxes and surveys.

31:39

Now, the next topic:

31:41

key factors. Today, companies seek to

31:43

maintain their market position and create a

31:45

unique brand identity that generates

31:47

customer loyalty.

31:50

For this reason, for a company to

31:51

succeed in customer service, it

31:54

must keep the following

31:56

key factors in mind. These

31:58

key elements include immediate attention,

32:00

understanding what the customer wants,

32:02

complete and exclusive attention,

32:05

courteous treatment, expressing interest in the

32:07

customer, receptiveness to questions,

32:08

promptness in responses, efficiency in

32:11

providing service, handling complaints,

32:14

accepting responsibility for errors

32:16

made by company personnel,

32:18

and making it clear that the customer is the

32:19

most important person in the company.

32:22

These are the key factors.

32:25

This topic of handling

32:28

complaints and efficiency in providing service is very important. A

32:30

service. Service isn't just about

32:33

the sale, but also after-sales service.

32:35

So, it's crucial to keep in mind that

32:37

these are key factors. And

32:39

here we have a few

32:42

additional things. It says, "Other

32:44

important factors for the success of good

32:45

service have to do with the

32:46

implementation and good performance of

32:49

different areas of the company such as

32:51

capital, human resources,

32:53

effective advertising,

32:55

quality service, and market research." These

32:57

must be coordinated under

32:59

essential service principles such as listening to

33:02

customer needs,

33:05

knowing the product,

33:08

time management, anticipating

33:11

customer needs,

33:15

letting customers know how

33:17

important they are, and offering more than

33:20

expected. So, that's what's

33:24

related to the key factors. And the

33:27

last topic I discuss is the traceability

33:29

of the service.

33:31

Customer service traceability refers to

33:33

pre-established and

33:34

self-sufficient procedures that allow you to know the

33:37

history, location, and trajectory

33:39

of a product or batch of products

33:41

throughout the supply chain at any

33:43

given time through

33:45

terminal tools.

33:47

Then, he tells me that I have three types

33:48

of traceability. backward traceability

33:50

, in-process traceability, and

33:52

forward traceability. So, I'm going to give you

33:57

an example. I do

33:59

n't know if it has ever happened to you

34:02

that you have bought some

34:04

item of clothing, for example, a

34:05

t-shirt and on the t-shirt there is

34:09

a little number stuck inside like a

34:13

sticker with some numbers. I don't know if you've ever

34:14

seen it. If anyone

34:16

has seen it, let me know,

34:22

yes or no?

34:25

Yes, yes, I've seen it.

34:27

Ready. That's one way to manage

34:31

traceability in the process. Nowadays,

34:35

many clothing

34:37

labels not only include

34:40

washing instructions, but

34:43

sometimes also a QR code or

34:46

a barcode.

34:48

What does that allow?

34:50

Both the numbers, I'm

34:52

going to explain the numbers that

34:54

come stuck on a sticker.

34:57

Those numbers first identify

35:01

the size of the garment, second,

35:04

the batch because when

35:08

garments are manufactured they are made in large

35:10

volumes, at

35:12

least 20, 50, but it is unlikely that only

35:17

one will be made, at least, I mean, I'm

35:20

talking about industrial processes.

35:22

So, since we work in batches, we have to

35:24

identify the

35:27

size of the garment, which batch it belonged to,

35:30

and which package. Because? Because they

35:32

take those blocks of 50 and

35:35

break them into little packages of 10 or 15 to

35:38

give to the people who are

35:39

cooking.

35:42

What's going on with those numbers?

35:44

Internally,

35:46

the production managers in the companies

35:48

keep a control and that control tells me

35:52

that package, let's suppose that lot

35:55

number 10 in package number five and

35:58

size 8 was

36:01

cut and a control is kept there it was

36:04

cut on such a day, on such a date, it

36:09

went to the sewing process on such a

36:12

date and that garment was sewn. life in

36:14

such machine, in such machines,

36:17

because there are several machines and by such

36:20

people

36:21

traceability the process. Because?

36:24

Because if a complaint comes in where the

36:27

garment was disputed, then they're going to

36:30

check if the problem was with the machine, if

36:34

the problem was with the supplies, that is

36:35

, the threads, if the needles were

36:38

broken, if the problem is that the operator does

36:40

n't know how to do the process, so it gives me

36:44

a whole internal traceability.

36:48

When we started to manage or

36:50

implement QR codes,

36:52

barcodes on labels, then

36:54

we started to have more information,

36:57

backward traceability information,

37:00

who was the fabric supplier?

37:02

Who is the supplier of the threads?

37:05

Anything that is relevant for us to be

37:08

able to track the quality of

37:10

that product is much easier if

37:13

I scan a code and it will generate

37:15

all the information for me. And I have

37:17

forward traceability because there are

37:20

companies that produce a large volume of

37:22

products and those products will be

37:25

sold in different locations.

37:27

So, the company must identify

37:30

who it sold that batch to, or who

37:34

is the person who is going to market it

37:36

or in which store, because it could be their

37:37

own stores. Then he says, uh,

37:40

we took out that batch of shirts and from such and

37:43

such a number they are being

37:44

marketed.

37:46

in the city of Bogotá at such points

37:48

of sale, and others say, "No, it's in

37:49

Ibagué, at such points of sale, in

37:51

Medellín." Therefore, a complete

37:53

traceability system is maintained.

37:55

And this is, I'm giving you an

37:57

example, let's say a very simple one that

38:01

may not seem very relevant in

38:03

clothing, but it will depend on the

38:05

garment because it's not the same if

38:08

I have a

38:10

quality issue in a t-shirt

38:13

that anyone will use

38:16

in any situation as if I have

38:20

a quality problem with

38:22

swimsuits.

38:24

which are used, for example, in all

38:27

those pageants where all the queens go out

38:29

on catwalks.

38:31

And what would happen if the

38:34

lady's dress came undone or the young lady was left naked? Then

38:36

a multi-million dollar lawsuit is coming

38:39

and the company could go bankrupt.

38:42

The same applies if I made a mistake on a garment

38:45

,

38:48

the needle got blunt, the piece of needle got

38:51

stuck in the garment. The person

38:54

who uses it or is going to have it has an

38:55

accident. Then there are many things

38:58

that we sometimes see as very

39:00

simple, but that can cause

39:03

serious problems for companies. For that

39:06

same reason,

39:08

traceability must be maintained in

39:10

all products.

39:14

Traceability is essential in food, medicines,

39:17

cars, motorcycles,

39:21

everything. Because? Because

39:23

people's lives may be at risk, and that's

39:26

important. In digital media we

39:29

also provide traceability, and

39:32

you have noticed when you call

39:33

an entity and they tell you that for

39:36

security reasons your call is being

39:39

recorded.

39:41

So, that's already a

39:43

traceability mechanism. When you are given a

39:45

case number, it allows you to

39:48

trace the file.

39:50

It is also important to keep in mind

39:52

because sometimes the advisor, let's think we

39:55

are the customers, we call a place

39:57

and the person doesn't answer and tells us

40:00

that Juanito Díaz is speaking. We're still having

40:03

the conversation. Ta ta ta ta

40:04

ta. We forget that

40:07

Juanito Díaz served us. It turns out that what Juanito

40:09

Díaz told us never came to pass, and when we

40:11

wanted to call you to

40:12

follow up, we had no idea the

40:15

name of the person who answered our call.

40:17

So it's important to always record the

40:20

person's name somewhere

40:23

at the end of the call, ask them,

40:25

say, "Please remind me of your

40:26

name."

40:28

Write the name in such a way that

40:29

when you have to call back

40:32

about something that wasn't done, by

40:34

immediately identifying that

40:37

person, you will be able to trace what

40:39

happened. So that corresponds to

40:42

everything related to

40:45

traceability. Here it

40:47

talks to me about continuous improvement,

40:49

the fundamentals of continuous improvement.

40:52

Uh, it tells me this way, on the other hand there are

40:54

the service standards.

40:57

These are used to exceed

40:59

customer expectations and turn

41:01

expectations into perceived

41:04

service attributes. These include

41:07

courtesy, which is

41:10

considered the practical use of

41:12

good manners in

41:13

human behavior, knowledge,

41:17

following,

41:20

and surprising.

41:24

Uh, one of the elements for

41:26

customer service traceability is

41:28

the grade book. Then,

41:30

you are going to read what corresponds to

41:32

the report card. And those

41:34

would be the four topics. So how do

41:37

we integrate this into the evidence?

41:40

Let's go back to the learning guide.

41:44

in the learning guide. Over there in

41:45

number

41:47

two, after we have already decided

41:49

which company it is, it tells me to identify

41:52

the processes related to the

41:53

responses and evaluation of the PQRSF, the

41:56

evaluation of the service, the

41:58

key factors, as we have already read them and as you

42:02

are a customer of that company, you will be

42:04

able to say, identify if that company

42:08

has a channel to handle the PQRSDF.

42:12

You will evaluate the service from your

42:14

perspective as a customer. Then, you will

42:16

realize if you have all the

42:18

necessary elements

42:21

in relation to these factors and be able to

42:24

apply all these questions. So, it's

42:28

not required, and that's why I told you

42:31

when I started that to develop

42:34

the workshop we need to have the

42:36

learning guide. Anyone who doesn't read the

42:38

learning guide will be disappointed with the workshop

42:39

because they'll ask the AI ​​to

42:42

give them a workshop on evaluating

42:44

customer service and it will

42:45

undoubtedly generate it, but it won't match

42:49

this. So, what we

42:53

need is for

42:56

these 11 questions to be answered explicitly. There are 11.

43:00

Because the 12th is that you should remember to

43:02

read the formative component.

43:05

So, there are 11 questions that need to be

43:07

answered. Is that clear? Clear. The

43:10

instructions I'm giving them.

43:16

Yes, ma'am.

43:18

Okay, so you develop your

43:20

evidence, you make it look nice

43:23

in a Word document, and you're going to send it.

43:26

So, the guidelines there tell them to

43:28

send it in a PDF.

43:32

If you can send it in a Word document, send it

43:33

in a Word document. If it doesn't allow it, it puts it

43:35

in a PDF. How are you going to send it? Let's

43:37

review how to submit

43:39

evidence. We come to our

43:42

navigation panel, we look for where it says workshop

43:44

on customer service and attention evaluation

43:46

.

43:48

We lit there.

43:52

I come here where it says add delivery.

44:00

I am submitting, or attaching

44:07

evidence 4, or workshop submission, however

44:10

you want to call it.

44:12

Go to the bottom where it says "

44:14

Sent Files," look for the

44:16

sheet logo, click on it,

44:20

select "File," find it on your

44:22

computer, say "Upload this file," "

44:25

Send file," and bye, it's gone.

44:28

That's how we deliver it.

44:31

Remember that you

44:33

must have all four pieces of evidence in

44:36

A. That is the fundamental objective here.

44:39

If any of the four pieces of evidence

44:41

are not in A, either because they were not corrected or

44:45

because they were not submitted,

44:47

the course is not passed. Please, let's keep that in

44:51

mind. I

44:55

told you back in the first session

44:58

that today in the last one I was going to explain

45:03

how to send and download the

45:09

certificates.

45:11

So, give me a second. I'm going to

45:14

stop here and explain

45:20

how we're going to download the certificate

45:24

quickly

45:28

once you've finished the course,

45:30

after

45:34

a few days have passed. I'll tell you how many days.

45:36

Wait for me,

45:38

second.

45:41

If this is here. We're either

45:51

seeing something

45:55

or we're not seeing anything at all. No, I don't think we're

45:57

seeing anything. Wait for me.

46:02

Yes, I already saw that it wasn't. Wait for me,

46:06

wait for me a second over

46:18

here. He's

46:27

not sharing with me. Wait.

46:36

What are we seeing there? He's

46:40

not sharing yet.

46:43

No,

46:46

that's strange.

46:47

Esp, because that's where it told me to share. Just a

46:51

moment, just a moment. I don't know why. Ah, we're

46:59

seeing that now.

47:03

Yes, now we're talking.

47:04

He says, "Sign up for the English program,

47:07

right?" Yes.

47:08

So,

47:10

yes,

47:11

to download the certificate you

47:13

must log in. If we're looking at this, I'm not going

47:15

to remove this sign

47:18

that says "Sign up for the

47:19

English program" yet. We are looking down in this

47:22

same ad where it says Betoba,

47:28

which says meet permanent offer here,

47:31

Sena, Bethua. So when you

47:34

go to download your certificate,

47:37

you will enter this same address in your browser:

47:41

beta.csena.edu.com.

47:46

When you enter betua.csena.edu.co it

47:49

will redirect you to the same thing

47:51

I'm seeing here. I'm going to remove

47:53

this from here. We

47:57

are seeing

47:59

that it says start, tests, certificates,

48:04

the top part.

48:07

Yes,

48:08

you're going to click on certificates there,

48:15

and what are you going to do here? You are going to enter

48:18

your information. If you have an ID card, you will

48:20

enter your ID number according

48:22

to the document. If not, then look for it.

48:25

What document do you have?

48:26

Identity card, well, what

48:28

corresponds to him and his number. And here in the little

48:32

box you are going to fill in what you

48:35

see there. So when you

48:38

fill this out, click here in

48:42

front where it says "consult".

48:45

When you click "consult,"

48:47

all the

48:50

certificates for the courses you

48:52

have taken with the SEN will be displayed at the bottom. everyone, and that's where you'll

48:56

find the one for this course.

48:59

When are you going to look for him?

49:01

When we finish the course, that is, on the

49:04

day I close everything, the 28th,

49:08

the people who pass and are going to be

49:11

certified should receive an

49:14

email, sometimes an email that is

49:16

automatically generated from the Sofia

49:18

Plus platform.

49:19

The post office usually tells them that they

49:22

will have their certificate in 5 business days.

49:26

I want to be very clear and very honest

49:28

about this because I am not the person who

49:32

certifies it. What is the process like? I handle the

49:35

entire closing process, I deliver all the

49:37

reports, I say who is going, who is

49:38

passing, who is going to be certified, and

49:40

who is not. Everything is and I pass it on to the

49:43

educational administration area of ​​my

49:47

training center. Remember,

49:49

Textile and Leather Manufacturing Center of the

49:51

Capital District Regional Office. I hand that over

49:53

and they are the people

49:56

in charge of certifying it,

49:59

but normally it can take up

50:03

to 20 business days. Now they are

50:06

trying to do it much faster,

50:08

much more efficiently, but I tell you,

50:13

based on previous experiences it has taken up

50:15

to 20 business days. And after 20

50:18

business days, you know that you were

50:21

certified because you logged in, you saw that you were

50:23

on the list of people who are

50:26

going to be certified, where is that list going to be

50:28

? In the announcements on the 28th.

50:32

Then you write to me, if for some

50:35

reason you do not receive the certificate,

50:37

write to me and I will find out

50:41

why the certificate has not been issued.

50:44

Because sometimes they tell me, the

50:46

certificate could not be issued

50:48

because the person did not

50:49

update their document type,

50:52

because the person has a problem with

50:54

the way their name is written and has

50:56

never corrected it. Then we started

50:59

investigating, but

51:02

those would be roughly the timeframes.

51:05

Ready? So that's regarding how to

51:07

download the certificate.

51:11

Now, a space for doubts and questions.

51:14

Carolina López has her hand

51:17

raised over here. I'm

51:20

listening, Carolina.

51:30

No, I

51:36

'm not listening to anything.

51:45

No, do other people hear it, or

51:46

is it just me?

51:52

No, teacher, it's not that I ca

51:54

n't hear it. Carolina,

51:56

do me a favor, write to me via chat

51:58

because something is wrong with your

52:00

audio and it's not playing. If you

52:02

have any questions, please

52:04

put them in the chat so I can

52:06

answer them.

52:08

The people, I ask, is

52:10

everything clear?

52:12

Do you have any questions? Any questions?

52:15

This is the moment.

52:22

Mm. He said something about the 11 questions.

52:25

I suppose he's telling me... I don't know if I

52:29

'm sensing

52:31

that he's telling me that the workshop is

52:33

the answer to the 11 questions. Yes

52:36

sir. You must answer the 11

52:39

questions posed in that

52:41

learning guide, but about a

52:43

real company, not about

52:46

fictitious companies, because that would

52:48

completely defeat the purpose of the

52:51

evidence. Let's see, he wrote it here. Let me read it

52:55

.

52:58

Wait for me,

53:00

wait for me, because

53:04

the activity to be done is only the 11 questions

53:05

. I'm having

53:07

internet problems. Yes sir. These are the 11

53:10

questions that are in the

53:13

learning guide.

53:15

Ready? So, well, the other

53:17

people, do you give, ask questions, make comments, or is

53:20

everything clear?

53:27

Everything is clear. Thank you so much.

53:30

Thank you. Thank you, Nestor Julian.

53:32

The others Carolina, Caroliset, Breis,

53:37

Carolina, thank you. And Catalina,

53:42

Andrés,

53:45

we're clear on everything because we're not

53:47

going to meet again. Yes sir. Everything is

53:50

clear.

53:52

Okay, that's it, guys. So, that being the case

53:55

, I have no other option. Perfect, in

53:57

misfortunes. I have nothing left to do but,

54:01

first of all, thank you

54:03

for having been part of this course.

54:06

Secondly, I would like to invite everyone to continue their training

54:09

with Sena.

54:12

Remember that all our services

54:15

are completely free. All we're

54:18

waiting for is time and the necessary

54:21

tools to

54:23

develop the courses. We ask

54:27

absolutely nothing more of them. So,

54:30

uh, no more, guys. Thank you so much for everything,

54:34

and until next time. Take

54:36

good care of yourselves.

54:41

Thank you, teacher.

54:42

Okay, bye. Have a

54:45

great day.

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