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Hi assalamualaikum meet again on the
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official Robby Awaludin channel still
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stay at home Ren hopefully Corona will
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pass soon in this episode we will
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discuss online lectures on
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operational management episode product lifecycle
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But before continuing to watch this video
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don't forget to subscribe because
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subscribing is free and don't forget
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other friends And don't forget
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and access at www.smartpls.de for the
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latest information okay millennials
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from waking up to going back to sleep
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we are always faced with
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various choices of products and services ranging from
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our Smartphones to send messages
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laptops to type assignments cars to
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go to the office and Bang to save
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of the products that we use every
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life of a product producers must
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work hard to carry out various
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strategies so that their products can last
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longer in the market one of which is for example
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by innovating the addition of features
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changing packaging and so on
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product life cycle is
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the stages of the process of the life journey of
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a product or service starting from
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being introduced to the market until it
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finally disappears from the market this is
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like human life starting from
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again has four main stages
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the first is the introduction or
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interaction period the second is the period The
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third development or solvent
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is the fourth period or claimed to
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introduce the product has the
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following characteristics: first, the new product is
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launched into the market; second,
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sales turnover is still low; third,
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production capacity; fourth, the cost
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tweet is still high; fifth, the
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flow is definitely negative; sixth,
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distributors are likely reluctant to
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take the product because its
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quality has not been proven; seventh,
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large-scale promotions are needed in order to
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introduce the product with
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promotional costs that are definitely high. We see an
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example five years ago in the
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introduction period, online rejects are strategies
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that are often used in the
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introduction stage, for example, the first is to
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encourage customer adoption; second,
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promotions; third, use
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launches; fourth, carry out
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distribution that is focused on
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limited areas in the case of online motorcycle taxis in the past.
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The promotion was big, the internet advertising was
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very intense or we often see
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newly launched products getting
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really big discounts, that's an example of a
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strategy that must be carried out at this stage. In
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your opinion, what product is
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currently in the introduction period? The
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next stage is the development stage
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or Brown. The development stage or grout
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has the following characteristics:
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first, it is its eye to
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expand the market; second,
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sales turnover has increased significantly;
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production capacity has increased; fourth, the product is
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starting to be accepted by The fifth market
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cash flow begins to change to positive
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The sixth market is growing
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profit will also increase but
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new competitors will begin to
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emerge Then the last BP unit
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will go down to a cheaper scale
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we see if the product has begun to be
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known by a society the product is
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selling more on the other hand the product
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will be more profitable but
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competitors will also start
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to imitate the Shipper the
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strategy that is often done
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in the development stage is to make
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advertisements that create awareness of
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product selection and strengthen the brand
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distribution volume and expand
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distribution coverage third improve
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new features style and maintain the model
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or variant then lower
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product prices to attract buyers and
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expand market segmentation The
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last is still spending a
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lot of money in promoting the product and
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its brand the million people's MPV car
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or automatic motorbike that was first
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created because it uses an
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automatic system over time after
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bringing in a lot of profits over
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time many companies will
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also follow to make the car or motorbike
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then the next strategy must be
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so that the company avoids
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bankruptcy at a certain point the
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third stage is the maturity stage
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or material Ting high production capacity
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has a large profit for
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those who succeed in leading the market
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very good positive condition Weak
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and less competitive competitors will start to leave the
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market. Product prices start to fall.
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Strategies that are often carried out in the
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maturity stage include improving
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and modifying products and
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improving them. Choice of models, colors,
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tastes, and aesthetics. Leaving
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unsold product variants in the market.
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Production capacity in
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rational conditions. Applying more
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competitive prices. Using persuasive brothers.
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Influencing consumers to
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use their products. Attracting
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Hi guys, intensively entering
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new market segments and ionic hypotheses. We
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see that Gojek is currently available in
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several ASEAN countries. Likewise,
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its services are increasingly from
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Pati or increasingly have many variants. The
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fourth stage is the decline stage
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or claimed by Ning. The characteristics are that profits
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start to decline drastically and
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significantly so that they will weaken or
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even be negative. The market will become saturated.
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Many competitors will leave the
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market. Production capacity will decrease
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because they lose in the competition. Then
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the strategy that must be carried out is to
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carry out promotions to retain
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loyal customers or narrow
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distribution channels or lower prices
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to maintain competitiveness. For example, by
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narrowing distribution channels, we
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take the example of the
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Japanese smartphone vendor,
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Sony. Sony in their smartphone brand line
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closed their sales distribution channels
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in Indonesia because they were
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not competitive enough to trade
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smartphones in Indonesia. Another example
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is LG, which has now started to
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narrow its sales distribution channels. distribution in Indonesia
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by not selling smartphones
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anymore which enters the final part of
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our discussion this time we will
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discuss about extension strategies or
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like extensions How can
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a manufacturer extend the life of the
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product or service it creates Well
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to extend the life of the product the
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strategies that are usually
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carried out are for example as
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below the first is to
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intensify advertising to
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add new users the second
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their products again the third is to
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lower prices so that the company
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tries to attract new customers
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to buy its products next
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is to add edited cells
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so in this tension strategy the
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point is innovation adding
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new features then exploring
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new markets trying foreign products
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for example from the Badriah market then
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updating the packaging innovation changing
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the packaging which in the end is expected that
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these products can live longer
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so our discussion this time
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about product lifecycle in the market
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many products die also many
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people live many people have
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short lives also many products have
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long lives certainly nothing is
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except Allah Subhanahu Wa Ta'ala
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for us entrepreneurs need to really
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understand the concept of
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this recycled product strategy so that you understand When is
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the time to use a certain strategy
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so don't let it be that just opened
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your business is already bankrupt or
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Just because you need to sell well,
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you forget one key to innovation,
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so suddenly your product doesn't sell
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because many competitors copy it
