Cerita Awal Bukalapak, Gojek dan Dian Sastro Bikin Startup

What caused you to start a startup? All of you here must want to start a startup just like you. What made you want and able to start a startup? So that all of you can learn from you. Please.

Thank you, Mr. CT. Assalamualaikum warahmatullahi wabarakatuh. Do you know what I arranged when I was behind? I said, first I called Jackie, second Dian, third Kevin, fourth Randy. Do you know why? So that Dian would be appeased by two young people.

Because these two are 32 years old. I said, "Rendy, you're a little out." Because you're a little bit old. So, I said this. Because if you're close to me, you can't. Okay, please. Okay, assalamualaikum warahmatullahi wabarakatuh. Yes, as Mr. CT said, I left Sragen, from the village. Then I studied in Bandung.

One of the things that made me want to start up or Bukalapak is I feel that there are a lot of problems in Indonesia, Mr. JT. Yes, if we mention it, there are a lot of problems. I want to be part of the problem because I'm already quite grateful to get a good college degree. So, at that time, it came from this desire, Mr. JT. So, the desire that how can my skills be used to benefit many people.

And at first I wasn't sure. I wasn't sure if this could be big. Because if you see big entrepreneurs, their experience is usually long. The process. And then their friends are also conglomerate, Mr. CT. So I thought at that time there was never a big hope as fast as this. But it turns out in this digital era, as long as we work hard,

They have strong will and determination. They are also creative. They always look for new ways. Because in this new era, young people are more competitive. Because they understand the market better. And the internet is a market for young people. So I think...

So, Jackie said that idealism is the basis of desire to do something better. Because the background, family, living place, etc. want to lift. My question is,

The idealism came from the beginning, what came later? It came from the beginning, the initial push was desire. Because we as humans, in my opinion, can't just live ordinary lives, right? So we have to be able to benefit many people. So, I wanted to do it first, but it turns out I didn't expect the desire to be accepted with hard work and creativity. Okay, friends.

It turns out that making something based on idealism is works. It means it can work. Because the desire to make something for something good, then there is energy.

The energy that Jackie used to do something that may not be easy for people, but because of that spirit idealism, he finally got more energy to do something. And thank God, until today, it's okay. This is the background. Now, it's Dian's turn.

I asked earlier, Dian, this is what my friends asked. It's good to be an artist, you have a big and popular honor. Why do you want to start up? Why do you want to try to do business? Honor is not enough. In my opinion, maybe the honor of becoming an artist is greater than the result of starting up.

What is the motivation of Dian to start this startup?

I want to tell you something, sir. Around 2005-2004, I was already considered a serious star in the film industry. I was in the first love affair and it was a success. And one of the successes was that I got the chance to be...

...a brand ambassador for a micro-business program from one of the national banks. BUMN Bank. It turns out that my journey as an artist gave me the opportunity to be exposed to the world of young entrepreneurs. So, at that time, the bank had a program to give light loans to young people.

Why? Because I think it's very important for the economic development of our country. Because with more entrepreneurs, startups, basically the language now, young people will be able to open up many new jobs. And instead of looking for a job, they can even provide a new job.

As the brand ambassador for their program, I joined roadshow to 27 cities, 27 provinces. And I was faced with friends who were inspiring, friends who have successfully created small business. And also friends who are inspired, who are still thinking about what to open. It's just that experience that made me learn and made me look back at myself.

...I'm just working in entertainment industry. Is this all I can do? Maybe I can see people who have the courage to open a business even though it's small. It's a startup. And maybe it's not a success, the cost can't compete with my artist's performance. But I see to be able to...

To be brave enough to enter the business is a new mindset. When we think as an entrepreneur, we take all the risks. Our courage, our energy that supports big dreams to manifest into a business. And that inspires me and my hope can inspire people around me.

I want to... Even though my business is not that big yet, I hope my courage to expand to the business world... There's one start-up, one culinary business, and now I'm also in the film production. I hope this can inspire not only myself, my family, and my friends. But also my fans who have been following my artist for a long time.

To become a fan of this artist, don't just be a fan, but also be inspired. Join in the business, join in becoming people who dare to start up so that the movement can be massive. And if possible, hopefully it can be nationwide. If I can make a big contribution for a nation, for example, it means that the contribution I make is not only for myself, but for a generation.

So, Dian is different. Her background is with Kevin, with Jackie. Jackie speaks because of her idealism. Dian, because of her role as an artist, as an ambassador, has the opportunity to see many things, then tries to take the opportunity. This is the principle of an entrepreneur.

The first thing an entrepreneur should do is to be able to see and read opportunities and take them. The question is, if you don't see the opportunity, what do we have to do? The job of an entrepreneur is to create opportunities. So, opportunities are captured.

Many people ask me, "Sir, we've tried to see the opportunity, but it's not there." "Then what do we have to do?" Create the opportunity. That's the principle of an entrepreneur. And Dian, he sees it. Of course, Dian gets benefits. Famous artists, many fans. There are benefits that are obtained. With that, it can directly become a downlink. My question now, Dian,

How do you transform?

It's not easy to be an entrepreneur based on the mindset and attitude of an artist. It's different. An artist is praised, ladies and gentlemen. An entrepreneur is praised when they're at the top, but when they're at the bottom, it's like a butcher doesn't even look at you. That's an entrepreneur. How do we transform this?

I'm so happy to get this question from you, JT. So, I actually see myself daring to come out of being just an artist, just an artist and want to enter and open a business, that's opening a mindset. It's actually like coming out of the comfort zone, sir. Actually, I see

Me and other artists are in a comfortable world. We are in a high place, we are on the top floor. When we open a new business, we are the workers. We are not the others. We take away all our attributes. We are the same as our friends, our employees. We even thank our employees for working with us. With a salary that is not special.

Before that, I might want to tell you that... ...from 2006 to 2013, I stopped playing film. Because at that time, the film industry was in a slump. And I...

I was ready to retire from the entertainment industry. Because I lost my confidence in the Indonesian film industry. Films that were produced at that time were horror films. The type of films that I thought I wouldn't watch. Especially when I play. I don't really like horror and I don't have interest in playing horror films. So I immediately prepared my mind to change my career.

I finally put my philosophy in the bank and I was ready to become a career woman in a consulting office. I worked there for 3.5 years and I was really

...displaced my mindset. I used to have a lawyer, assistant, driver. Here I really become a joker. I become a junior worker. The job is given to seniors, a lot of work, working hard. Waking up in the morning, maybe not sleeping at all, sleeping in the office. Bathing in the office. Eating at the driver's canteen. I'm really grateful because...

That experience taught me that I can change my mindset. There is nothing impossible. When we want, we find new skills in ourselves that we just know. Since I started working, I have...

...a new understanding about myself. Oh, I can work other jobs besides being an artist. And at that time, I wanted to open a business, I wanted to open something. I was ready to be in trouble, ready to work hard, ready to be in a fight with my colleagues. And that's not something I don't know if I can do it or not. I've done it before. And I feel that if I've ever worked with someone in a big company, become a classmate, it's good. It's knowledge for us to know if we can work hard.

One value that we can take is that it is not easy to be an entrepreneur. Not easy at all. So don't think about starting something easy.

Dian is a popular artist, wherever she is praised by her fans, she suddenly has to make a transformation process. Changing her thinking and actions to be ready

So, he's a joker, he's not sleeping, he's a beggar, he's taking a shower at the office, etc. He's an artist, a diancastro. That's an important note for all of you. There's nothing easy. Success is something that must be fought for. There's no success that comes from the sky. There's no such thing.

So this is an important note for you guys. If you want to start, you have to be prepared. This is your experience. Kevin now. Kevin used to be a professional. He was friends, worked with Nadiem in one of the e-commerce companies. From a professional. Suddenly, he made

one Gojek application and I don't want to leave the previous place of work before it looks like this is quite enough, Gojek. My question is how is your process of making decisions with Nadiem from a relatively good job, the salary is quite good,

It transforms you to become an entrepreneur. I think this is also a personal trait. Because when my mother and I worked in an e-commerce company, we were also considered as the number one to ten employees. We really built something from the beginning.

And from the beginning, we are the type of people who want to develop, not just for example, there is a company or institution or organization that has been established, just to enter and

It's just a small part of the mission or strategy of the organization or company. So, we have a passion to develop. So, when we... Actually, your question was very interesting about idealism.

Because actually when we decided to leave and start this company, it's not from idealism, but from pragmatism.

There are many pragmatisms that are being pushed. The first pragmatism is of course from the perspective of individuals. We have that kind of personality. The second pragmatism that we see is as Jakarta citizens who have to face an extraordinary traffic jam every day. We really feel that this is a problem that is not only

a small problem that only takes time, but it really has an impact on people's quality of life. So, the time we spend in traffic jams can be used to be with family, with friends, to do other productive activities. So, there's the second element of pragmatism. Then the third one is, we also often joked at that time. So, through

We discussed this with the object makers, and we realized that even though the public perception of object makers at that time was low, they liked to shoot at prices, they couldn't be trusted, they were arrogant, there were many negative perceptions. But from our interaction with these top object makers, we realized that actually those perceptions could be said

Maybe it's a little bit right, but for most of the Ojek customers, it's a wrong perception. So, we're out of pragmatism, we realize that this is an extraordinary opportunity to solve a lot of those problems. And precisely from pragmatism, when we see the reaction, the idealism that arises. So, it's really interesting that actually,

If we look at it from an idealist perspective, idealism is from the beginning. But we also have to be honest. At first it was only pragmatism, but when we look at it, for example, there is one point where we realize, "Oh, we just want to solve a pretty small problem." Our personal problem as founders and the problem of the object makers that we meet. But at one point, in 2015,

The bigger the number of Ojek drivers who want to join Gojek, we have to rent a stadium in the GPK, in Gelora Bung Karno. Where more than 100,000 Ojek drivers join in a few weeks. We fill our team until they can't sleep, they sleep in the stadium. Then, we see

demand, or we see that this is actually an extraordinary problem. Then we also see stories, for example, one of the restaurants in GoFood, our food delivery business, one of the restaurants that sells fried bananas, one month through GoFood, the revenue can be more than 1M. So we realize that we are actually given an opportunity or an extraordinary opportunity

And from there, the idealism emerged. We realized that we have an opportunity that God has given us to make an extraordinary impact. Which was originally only based on pragmatism. So, going back to your question, Zaky. I think now we know that what we did earlier was just a small leap.

Can we change it into something that can really change this country and other countries in Southeast Asia? Okay. People often ask me, "Does starting a business come from idealism or pragmatism?" Jackie said idealism. Kevin said pragmatism. Actually, it doesn't need to be challenged.

between idealism and pragmatism. It can start from idealism, then eventually if the business can't get rid of pragmatism. Or starting from pragmatism, later when it's running, idealism will appear. Because pragmatism and idealism are not oil and water.

It's not like oil and water. If oil and water are mixed together, it will separate. Idealism and pragmatism are like coins with two sides. If there is no one side, it will not work.

Well, pragmatism in the business world is an important thing. Because what is it? Business is called business. Seeking for profit. Without pragmatism, there will be no business. But guaranteeing that business is sustainable, guaranteeing that business is appreciated, not becoming an economic animal or economic

the enemy of the economy to the majority of people, must still be guided by idealism. Kevin was talking about pragmatism. Randy is a professional, he runs Google. Of course, I will not ask how to start.

But as a professional in a multinational company, which is very famous for its Google, so it's a place where people ask anything. Now many people don't ask the teacher, don't ask the lecturer anymore. Because Google is smarter than the lecturer. How do you now

can help many people to start. If the experience of starting is now, how do you as a CEO of Google Indonesia, of course there is pragmatism on one side, and of course Google has idealism too, otherwise it will not be sustainable either. How does Google's role under your leadership in Indonesia help

Thank you Mr. Cete and the friends invited. As Mr. Cete said, I'm not qualified in terms of age but once upon a time, I was a millionaire too. So please forget about that. If the children say that now, it's better to admit it first than to be humiliated later.

But maybe not all of the audience are millennials, right? But thank you for your question, Mr. Cete. So in my opinion, maybe I'll answer it from two parts. The first part,

Honestly, I haven't been on Google for long, just a few months. Previously, I had more than 20 years experience in various industries, in the consumer goods industry, for example. And I was also in the semiconductor industry, in consulting. And I used to work in other places too. In different countries, in America, in Canada, in Southeast Asia, Hong Kong, Taiwan, all sorts of places. So my perspective is a little bit

So, pertama mengenai, menurut saya kalau

Although I've only been here for a few months, I've had the opportunity to join some internal events at Google. Which countries have a lot of potential, which countries we want to invest in for how long, how much, and how much we want to support.

Indonesia is the 4th largest country in the world in terms of population. It's not a secret, everyone knows that. But I think the most important thing is that even in multinational companies, not just Google, among all the countries, among all business units, there are a few.

Why? Because resources are limited. Even though Google is a big company, the resources are not infinite. So they have to give priority to which country, where we want to invest more. In my opinion, from Indonesia and Google's point of view, it's a great opportunity for us to show that in Indonesia, not only the population is large, but we have a very good system and ecosystem.

We are very happy to see that many unicorns and other things are developing in Indonesia. For example, we have Bukalapak and Gojek here. From the specific side of answering your question, for example, a few years ago we started a program called Android Kejar.

So far, the number is still finalized. We have trained more than 100,000 Android developers. For example, we have done classes on the weekends, we have volunteered to teach people how to program Android. That's the first example. The second example, we also have a partnership with Udacity, a global company, to provide online curriculums

Google also supports partnerships with many people to help the internet in Indonesia. Maybe the last thing I want to share is that we also have a program called Google's Google App.

We do a lot of training with SMB business, medium and small businesses, on how to bring your business to the internet. Maybe it's basic simple, not just Google products, but other products on the internet, social, video, website, and we get data from most people who have entered the internet.

That's a very big growth. So maybe I give some examples, Mr. Cete, from the developer side and also from SMB. Okay, thank you, Randy.