Cara Jualan Apapun Ke Siapapun

Okay, so this time I will share with

you guys. This is a topic that one of

you has requested the most. How do you

sell? So here I

will teach you how to sell anything

to anyone. In my opinion, in

today's world, how to sell is one of the

most important things. Sales

is the most important skill. Especially in the

digital era, from ancient times to the

present. Because wherever you can

sell, you can always make

money. Many of you know, right? I

started my career by selling

online. I sell hair oil, I

sell straws, yes, the items I

took at that time, I imported and then I

sold them on the local marketplace. That's also my

capital, right? So what is my capital for

? For me, I can invest and I've

always been a person who always sells.

And you also want to say, "Oh,

the connotation of selling

is a negative thing in Indonesia."

Even though every day you also sell

yourself. It is the most

important skill a human being can have.

If your brain is in sales, that's what

you'd say. You think, oh, the person at the

mall is offering you a car, or you

think he's selling MLM, or you

think he's selling insurance.

Even though you are a

professional, let's say you work in an

IT company, when you enter

that IT company you are a

sales person. Yeah, no? You sell yourself

when you interview, you tell them, oh

your skills are programming in

Python, you can do this, you can do this. This is what

I can add to

your company. That's you selling yourself, isn't it? You become

your own salesperson. When you're a

founder, whether you're from Open AI or a

big anthropic, when they're

looking for a pre-series A or even an angel

round, what they do is

they sell the vision of their company,

Perplexity, AI companies.

They made a presentation slide about why

investors should come in? Because there is a total

addressable market of this size that

I can take, you know. What makes me

different from my competitors is that this team is

made the same way. I used to work

here, so I could use it as

my funding. That's selling, that

's sales skill. Even you as

me, yes, I am a company leader

in several of my companies. I have to be

able to sell my vision to

my creations. And you see the richest

in the world, Elon Musk. When he created

SpaceX, was there already solar in

space? There isn't any yet. He sold his vision

that if you bought his shares at the IPO,

then he would fly a data center in

space. It will power up using

solar, using solar energy.

Has it happened yet? Nvidia Jenson

Huang every time he sits on the stage,

many people see

him selling in the stadium. Steve Jobs

when he sold his vision for Apple, it

initially started from a vision and that was

something to sell. So don't think of

sales as a negative thing. Because the

richest people in the world are all

sales people. Selling, if I

define it myself, is not forced

. This is something many people make wrong.

Selling is about transferring beliefs.

We are at Elon Musk when he

promised that okay he wants to build a data

center on top, he wants to use

solar panels and all sorts of things. That is him

selling a vision of transferring his beliefs to

our beliefs so that we can do what?

We can buy the shares, okay? SpaceX

Public. You want to see all of them, even the publicly traded

companies.

What does Jamie Diamond sell at JP

Morgan? Okay, if you want your assets to be safer,

put them in JP Morgan. That is the

main sales skill. Selling is about

transferring beliefs, not forcing

people to do something. For example, at

that time, to earn money, I was a

property agent in the beginning. When I

was a property agent, I once

sold an apartment.

The apartment has one

bathroom and two bathroom options. At that time,

my client was someone who was much

older than me. Yes, I was

16 years old. Much older than the cave.

They were newly married. Then I asked

them, "What are your needs?

Do you want to have children in the

next 1 to 3 years?" They

said, "No. They

wanted two bathrooms at the time. But I

think they had a problem with the

price." So I said I don't

have children yet. One bathroom is

actually enough. Because

in the next 3 years there are still

no plans to have children. That's why

they finally chose to buy

from me because other sales people would

force them to get a bigger commission

. Because property sales can get a

commission from the price. So if there are two

bathrooms it will definitely be more expensive than

one bathroom. But I can see

what their needs are. So I

don't force them to get the

biggest commission. I'm a

good listener. What are their needs? What

can I give them? So,

sales is not about selling, it's not

about what your mouth says, but

what your ears hear. Even though I was

still a kid at that time, they finally

trusted me and bought it. Why? Because

earlier I was able to listen to

their needs. While other agents want to

try to sell the most expensive one for them.

Many people think that sales is a

difficult thing. Because I've

watched several things like training,

sales videos, or I've seen

coaching in companies.

In my opinion, all these people are not

smart enough. Because

what do they teach? How do you

handle objections? If

people don't want to, how

can you force them? It's like an

objection. Oh, you were scripted like that

. If he says A, the answer is B. If

A answers B. Sales is not like

that. Steve Jobs never forced you to

use a Mac for your computer, you know.

Never forced to use iPhone.

They were already queuing when they came out, the

new ones were already queuing on Ibox.

Those people were never forced to do

that. The best sales people

never force people. People buy not

because they want to or don't want to, but

because they perceive value, I say, which is

greater than the price. The

simplest example of tasv. Were you forced

to buy tasvi? The answer is no,

although everyone knows that the

cost is to make 200 but sell it for 4,000,

but why? Because perfection gives

them status, gives them an

identity. If I buy LV products,

it means I'm someone who can afford it. That's what is

sold to middle class people. If it's

someone upper class, we

don't care. Yes, I buy clothes carelessly

. I don't care. I don't

need any logos on B, no need.

This is the second lesson, okay? Those people

didn't buy because you forced

them. They buy because the perceptual

value is greater than the

price. The next lesson is that

they are like before, they don't buy

into its function. You buy it at the bag market

too. Its function is to lift

your unimportant things, right?

your wallet, pick up your keys,

pick up your cell phone. But why do

people buy at LV? Because people buy

because of emotion. Oh, if that person is

cooler then buy it for him. Oh,

it looks a little richer, huh? I

can show off to my friends at

Hangout. People buy not because of

function, but because of emotion. The cellphone you

want to buy is the same as the iPhone. There's

no difference between buying a Chinese cellphone and you

. But when you hold an iPhone,

you feel like you have prestige. Yes, it's become a

fashion item. People buy because

their emotions are moved, not because of

its function. For example, Ferrari

never sells cars, it sells

status. When you own a Ferrari, you can

join the Ferrari Owners Club in

Indonesia. You can make friends with

people. When you buy a supercar, you

can hang out with other people

who have the same supercar. You can

feel, "Oh, you, oh you can

network." That's what's for sale. Not

just selling cars. If it's a car, there's

no difference. Yes, you want to use a

Ferrari, you want to use a Lexus, the delivery is the

same. Adidas never

sold shoes like that. Everyone can

sell shoes. There are also shoes in the market.

There are shoes from China whose brand is

unclear. But why did you buy

Adidas? Because when you buy Adidas you

feel like it's okay for all

these joggers to wear Adidas. Okay, I

want to use this too. Why? Because this

is an identity. The one who runs the best is

wearing Adidas. People who sell

jet charter services don't just sell

experience. They sell time. Oh,

rich people are lazy when

they get to the airport. Oh, you

have to wait an hour

or half an hour before boarding the

plane. Even you want to say,

"Oh, but first class is business class."

First class business class is indeed more

comfortable but you enter together.

You guys get in first and then

you wait for the plane to be full

before the plane departs. Yes,

you guys get off first. But if you still

get in, you still have to wait for everyone

who is on economy class until the back is

full. Whereas if you

charter, you get in, you sit down,

you tell the pilot to fly,

fly. The biggest companies

in the world don't sell

functions. They sell the emotions of

their customers. They sell identity.

It's not just that they sell

products. Why did that person buy the third one

? Because they believe. Yes,

trust is the most important thing.

Reputation is the most important thing

a human being can have. Reputation

is something you must guard with

your life. Since people buy from

you guys, why you guys? They trust

you, they believe in you and

they can buy. The example above is a

property agent. When people trust me, I

can get other clients. Why?

Because when their friends ask or

maybe their family asks, "Oh,

just buy it from him. He's a good

person." For example, you are an

insurance permit for example watching this.

How to get more clients?

You guys provide the best client service, you know.

If they call you, they want to

claim their insurance, make it easy. Don't

just be enthusiastic when selling them.

what are the packages at the beginning. But when

they claim that you ran away, you are

unclear, you have no sense of

responsibility. Because when that happens, you

don't need to sell anymore. When

their family asked, "Okay, I want to

have insurance for my health

that covers worldwide, what kind of insurance?

If, for example, my mom is sick, I want to

put it in Singapore, which is the best. I

want to be able to put it

in Mount E, for example, where I put the premiums that are

good?" It will be feranti. Oh, I

have something good about this global insurance

. You don't need to sell anymore because

it will be word of mouth. That is what is

made with trust and also

trust. Why does that conglomerate want to meet

me? Why would they

even exchange their ideas and deals

with the cave? Because they trust me.

Yes, it is more important for you to be continued by a

small number of people who have a

big influence. Good salespeople are

not just good at talking, but they know what

their clients need. Yes, you

want to be a private banker, it's all sales.

It's all job sales. Yes, just the name is

cool. Do you want to work in securities and

also have a sales job? How to

increase my client's trading volume, right?

By giving me the best analysis,

all of these are sales skills in

this world, so sales is not just what

you see, sales has

levels, if you might ask

me personally, what is one skill that

can make me the

richest person or you want to be a

rich person, namely the skill of

how to sell, sell yourself, if you

are a content creator, you

sell that, what is your skill set that

you are talking about to people, you want to be an

entrepreneur, what is the vision that your business

has? If you

fundraise to investors, you sell it. You have a startup.

What is the vision that you can create with the

total addressable market that you can

find? If your company is already

big, how do you sell your vision

to your employees so that they still want

to work with you? What incentives can you

give them to keep working

with you? It's all in one skill, yes,

sales. So, I hope these three are the

most important. You don't need to

watch another video on how to sell.

You don't need to watch anything like

sales training,

Wolf of Wall Street, whatever you want to say. I've

seen it all. And I do

n't think that's the way to sell. The way to sell is

not by refuting people's objections, that's

wrong in my opinion. It's not that you're convinced,

it's not that you're enthusiastic and energetic, you have to

pick up the phone and have the intention and not.

Selling an item means that the

peripheral value of the item you are selling is greater than

its price. How can people

trust you? How can you

listen to their needs? and how

can you fulfill it beyond logic,

emotion, and identity. How

can you sell there and I'm sure

you can sell anything to anyone, you

can sell ice cubes to ice cream people.

If you apply these three principles,

for maybe 11 years of my career, I've been

trying to find it, right? Before

I made this video, I made it complicated, I

searched for hundreds of things. Like, I found three of

these that I think if you have

these three, you can sell S to Eskimos.