APA ITU DIGITAL MARKETING SEBENARNYA?

What is digital marketing actually? Many people are now learning the world of digital marketing. Until the search for Google and YouTube is dominant. It means people have started to like what digital marketing is, but the wrong concept is received. So this video will be very informative, an image for all of you who are still new to the world of digital marketing, about what digital marketing really is.

So we started from what is called a myth. So there are many rumors out there about the myth of digital marketing itself. Some people say that actually digital marketing is about SEO, about Facebook Ads, about Instagram Ads, even recently this is viral about TikTok.

For example, they assume that if you want to enter the digital marketing world, and it is not uncommon out there, there are many workshops that finally appeared, which said it was digital marketing, while when we entered it, it was just a discussion about SEO, just a discussion about what is called Facebook Ads, IG Ads, Google Ads, or TikTok Ads. This is a myth out there.

So be careful, for NSN, it's still very new, it's just part of it. It means, if it can be concluded, it's all part of digital marketing. The second myth that often appears is that digital marketing is just posting. Not so. If we were wrong that actually digital marketing is not just SEO, not just Facebook ads, but a framework.

which you need to know how to organize it, make a strategy. Including in the second myth, that in reality, digital marketing is just posting. No, because digital marketing needs a funnel. It's not possible for you to just post on Facebook,

Posting on Instagram, posting videos on YouTube, posting on TikTok, without any meaning behind it. Without a built-in funnel or organized. For those who now have the idea that digital marketing is just posting, what will happen in the end? It can be. They will get high traffic or view reach, but very low closing. Why? Because they don't organize the back-end funnel. The third myth that often appears is just for sale.

Even though digital marketing is not just about sales. Digital marketing also needs to think about vertical sales. How do we get sales from customer existing optimization? The process of list building is built not just by getting a list.

But how to manage the list? List building knowledge, customer relationship management knowledge, automation knowledge, tools that support it, it is needed to happen digital marketing in a comprehensive way. The hope is that when this myth is released to the market, to all of you,

There is no more misconception. The question arises, what is digital marketing? If you open a search on Wikipedia, digital marketing is a marketing strategy, either as a product using digital technology, whether it's internet-based shipping or digital medium, meaning like billboards, banners, and all kinds.

It means that all marketing activities aimed at marketing, those who use internet access, those who use mobile phone access, those who use other digital mediums, all of them are digital marketing. The question arises, what is the difference between digital marketing and internet marketing? If internet marketing only focuses on what I have, that's the internet.

It means that the optimization of the digital medium is not discussed. So it is impossible for what is called a publicity stunt to happen. How? In Indonesia, some public figures often use it. For example, Deddy Corbuzier, Arief Muhammad, and other friends. When he put on a billboard banner, as big as a gauze on the side of the toll or the side of the road. If it's just that, it doesn't include the digital marketing world.

Because it can be conventional. But if it is lifted to the digital world, then it is a part of digital marketing. Because that is an effort to make public attention so that it will be seen and spread, which is finally fried in the digital world using the internet. So what's the difference between online sales and digital marketing? It's different too. Digital marketing is not online sales. What does it mean? Digital marketing needs to think about the strategy at the beginning. Besides, it's called sales, right?

the impression is upload, posting, just get a closing. So I can say that when you sell only using marketplace, it's just called selling online. But if we talk about digital marketing, you need to build the framework first. You need to build the funnel first, including preparing the backend, how to upsell, cross-sell, and all kinds of strategies. So why do we need to enter

in this digital marketing world Bill Gates, the richest man in the world, one of them at this time, once said, "If your business is not in the digital world, there is no access to the internet, there is no search, then every business is bankrupt." That's not what D. W. Kaprioga said, that's what Bill Gates said. What does that mean? We need to build this digital business. We have to learn from the big brand phenomena that have now increased. Say Nokia,

used to work in his time until finally his CEO himself once said that he did nothing wrong. What he might be late is adapting to the times. This is the digital world. We also learn from the Kodak phenomenon

The old one we used to use for photoshoots, photoshoots, we used to use Kodak. Now, where is that brand? It's gone. Even though it used to be big. We learn from what is called Blackberry, a phone that I even used before and grew its pin BB as much as possible, even until it became a book, the 100 million model Blackberry, it comes from Blackberry.

Where are they now? They are gone. Imagine that. They are all companies that used to be big. Maybe they are over 100 billion. Maybe even trillions. And now they are gone. The question is, what about your company?

Your company, our company, is not big enough, not as big as them. If we dare not to enter the digital world, then let alone grow bigger. There is a way to grow first. On that basis, why do we need to enter the digital world? Because this is a trend. This is a need.

And of course, it's not just about the trend or needs. When you enter the digital marketing world, you will find that the acquisition is very cheap in terms of cost compared to using conventional. And interestingly, it's not just cheap, but it can be measured. How many people enter the website? How many people finally clicked the website, the CTA on WhatsApp? Everything is measured. While conventional cannot measure.

When you open a brochure, do you know how many people who read it, who finally got interested in it? Never know. But all digital is measured. Cheap, measured, and targeted. You study, for example, mothers who have children under 5 years old, 1-5 years old. It can be very specific in the target. You study, for example, you live in the East Java area, in Surabaya or Malang, or maybe Makassar, Medan, Jakarta, Bandung, Tangerang.

We can focus on the location there, just focus on that. If I launch a product, I will launch a clinic in Tangerang, Depok, Bekasi, or an outlet in Karawang. So we can specifically target people around us. So it's very, very targeted. Moreover, the range is very wide. It's not just that we sell it there. Conventional limited to energy.

With distance, with time. But if it's digital, it can reach anywhere.

That's why it's surprising, there are many stories of people who are really great, successful, amazing, selling to foreign countries. Even the profit is millions of rupiah. What else is the reason why we need to enter the digital world? Of course, this is something that can be scaled up. So if for example our current Opset is at 100 million a month or 1 billion a month, how to rise to 5 billion, 10 billion, it's just tracking. What is the attraction, which one do we need to optimize?

And there are still many more reasons why we need to enter the world of digital marketing. The sure thing is, if you are slow to adapt, then you are ready to be left behind in time. And the wild thing is, the crazy thing is, the world of digital marketing is always developing very rapidly.

That's why it's important for you to adapt, don't be late to adapt so that you end up like Nokia, there's no such thing. How do we do digital marketing process? There will be at least 3 parts, the first is the part in the traffic section, the second is the part in the conversion section, the third is the part in the relationship section.

How did this happen, friends? First, we discuss traffic. What is traffic? Traffic is about how you encourage people who finally enter your website. People who finally come to your online store, people who finally chat to your website. In this part of traffic, the goal is of course a visit. Of course, the goal is to get leads. In this part, there is a lot of knowledge about traffic. Starting from organic traffic,

Free lessons, paid traffic, paid traffic, traffic that is able to use humans, help humans, JV traffic, JV traffic, JV traffic, or traffic that is owned by itself, on traffic. I want to tell you that this traffic needs to be mastered very deeply if you want to learn and also practice digital marketing in your business.

The second is what is called conversion. The goal of conversion is basically closing. If the traffic goal was traffic, leads, the conversion is closing. Sales. When the leads are small, for example, if the conversion is high, then the closing happens. The sales are big. But of course we want to maximize the leads so that there are a lot of them. So that the classings are large. This is a different PR. In the traffic part, you learn about Facebook ads.

IG Ads, TikTok Ads, Google Ads, SEO, Marketplace, Tech Viral Marketing, Referral, Affiliate Marketing, and so on. In this section, in the conversion section, you will learn knowledge that can increase sales conversions. What are they? Copywriting, Technique Closing, Persuasion, NLP, Hypnotic, Lending Page Optimization, Tatawat Tak, Color, and all kinds. This is what you need to learn in the conversion section.

The goal is how to get people who already own the website, the people who already chat, the end of the website ends in closing. The third part is relationship. What is it? Relationships, building relationships. In this section, the goal is to repeat order. How? The traffic that has entered becomes leads, the conversion becomes sales, it will continue to be loyal to you and finally buy your product again.

Here is a combination of knowledge about branding, list building, CRM, and so on. Your task is to learn the knowledge of the relationship called repeat order. Like the knowledge of list building, how to make lead magnet, how to specialize them, how to build a relationship with them, including the right branding. So that it is flexible and strong and finally returns to you.

These three parts will be your main focus if you really want to enter the digital marketing world. If it is more comprehensively divided, there will be many items in it. I myself have a workshop called Extreme Funneling. Later, if you are interested or want to learn, please come to my Extreme Funneling. I discuss about the elements. There are 10 of them. From 3, I divide it into 10.

Anyway, you understand, you can, and finally you can execute digital marketing strategies in a comprehensive way. The end is the maximum profit and the optimal profit. That's about digital marketing. So the hope is that this video gives an idea to all of you about what digital marketing is, what are the myths that are out there, why we need to do digital marketing activities,

and how to do it. Hopefully this video will give you an idea about the world of digital marketing. If you have questions about digital marketing, if you have questions about digital marketing, please comment in the comments column in this video. Later we will try to make a special video to answer your questions.

As usual, if you like this video, don't hesitate to like and comment and also share. Hopefully this video will give UMKM to be able to go up in class again, helping them to grow significantly. That's all for this video. Hopefully it helps you all. See you in the next video.