Caso "Taco Bell - Blackout"

to launch Taco Bell's new mobile

ordering app we had to be louder and

more disruptive than anyone else with

1.6 million apps already in the App

Store we knew we had to go over big on

all Taco Bell's social channels or we

could shut them all down and launch

their new app by making it the only

place fans could engage with Taco Bell a

full-scale blackout across every social

channel making the message clear the new

way to Taco Bell was only in the app

according to the news reports you

blacked out on Twitter Facebook Tumblr

and so forth how long is your blackout

going to be what's the thinking behind

it aren't those big advertisers for this

buy blacking out all our social media

areas the people that are our biggest

fans will now be the first to know that

we have the app no Taco Bell hasn't been

hacked or given up on social media

so you have to know your audience I mean

it really was the genius marketing plan

he said nothing and everyone started

talking we left Twitter and trended on

Twitter

and with over 300,000 installs in just

the first two days we outrank the most

popular apps in America including these

guys and prove that to earn the biggest

spotlight sometimes you have to go dark

you