DMMC-Monday-20 July

Hello, good evening Revonir.

Welcome to the digital

marketing minicourse from Revoyu. Good evening

everyone once again new arrival.

I hope everyone is in

good condition tonight, so that they can

follow the mini session smoothly and

also that the knowledge can be absorbed

perfectly, friends. Well,

before we start the session, let me introduce myself,

I'm Oca from Revou who will accompany

all of you on your learning journey

today and I hope that the knowledge that I

share will be useful for

all of you and I hope that

you can also be active in

tonight's session here,

hopefully later I can answer

your questions who

might have been thinking about

digital marketing, what is the

process like, what is it like, what is digital

marketing. Well, hopefully it can be

answered in today's session,

friends.

So, today we're going into the

first day of the mini digital marketing session

, we're going to discuss the open

house and digital marketing career at

AI ERA. Well, here, maybe friends

have started using AI,

because it cannot be denied that many of

our current activities

involve AI,

friends. Including future careers in

digital marketing, of course,

AI will also influence them. So,

how do we win the game?

How can we stay

competitive? Well, today we will discuss

everything in tonight's ee session,

friends.

Well, today we will have several

sessions. So, at the beginning there will be an

introduction session to Rev, then there will be a session

about what a digital

marketing career is like in the AI ​​era.

Then there will be a question and answer session. Then there

will be an important session, namely information

about assignments and also e-certificates.

So, if you have any questions,

you can just drop

them on the

question platform provided by the

Revoe team. Friends can find

the platform in live chat. So,

make sure you listen to the live chat

and also open the live chat,

so you don't miss any

important information during the class

.

So, before the session starts,

I also want to remind you guys

that you are required to attend the

session from start to finish to

get the attendance form. So, the

attendance link will only be shared at the end of

this activity and every

day, okay, friends. And this

link is not shared on

other platforms. So, it is only shared

in class.

Well, before the session actually starts,

I would like to say welcome

once again to all my friends who

have attended tonight's session.

Welcome to Revu. So, I want to

introduce Revu first because there is a

saying that if you don't know someone, you won't love them

, right, friends? So, Revu is

one of the largest upscaling platforms

in Indonesia. So,

here, Review brings together thousands,

even millions of people who

share the same passion and

ambition to be able to

upskill and compete in

today's job market. And in Reviu

itself, there are already tens of thousands of alumni

who have studied in the full program.

Then there are hundreds of industry mentors

who are ready to share with

all of our friends, including our speakers

tonight. Then there are thousands of companies

that have recruited alumni from Revo

too. Well, hopefully, my friends will also

be the next alumni from Rev

who will be hired by their dream company

.

So, friends, what's the difference between the session itself

and the program at Revu? So

in today's program, namely mini

friends, you will get to know the

digital marketing landscape. Then, for the

next step, friends will

study for 1 week. Then the

size is also quite big, and

we learned it through YouTube.

Then for learning methods,

there are still Q&A sessions, career support,

and study resources, but they are limited

. Then, as a learning output,

you will have one mini project

portfolio and you will only be accompanied

by one mentor and for post-

graduation, you will

enter the minicourse community. But eh, all of

these benefits will be escalated

if you enroll in the

post-tech program because the learning is more

comprehensive with smaller class

sizes and also with

more support for

all of you.

So, for 1 mini week,

what do you think there is? So, you could

say this is a picture of what it will be like when

you take part in the full program

but it will all be summarized in just one week

. So today, on the first day,

we will learn about, we will

know about, eh, digital

marketing careers in the AI ​​era. Then

on the second day we will learn

about the digital marketing landscape and

channel overview. Next we will

enter the practical

simulation session. Then we enter the

job seeking session. And finally,

we will share this with

Revu alumni and friends so they can get to know

more about the Revoe program.

So, finally we enter

today's main session. But in the first session,

we will get to know Revoyo first, okay?

In this introductory session, we will be

accompanied by Mr. Ega Adi Surya, who

is the Senior Vice President of

Operations at Revu. Brother Ega has

years of experience

in the digital industry in Indonesia. Kak

Ega was once the manager of Grabfood

Strategy and Planning at Grab. He was

also a management associate for

campaign PMO and analytics at Lazada. So

without further ado, I'll just invite

Kak Ega to share tonight.

Please, Sis Ega.

Okay, thank you everyone. Hello, nice to

meet you all. Eh, yeah maybe I won't

talk too long

today. Ee but today I'm playing to

introduce who Revu is because

as people say if you don't know him then you won't

love him. So today I want to try to

bring and introduce Revu

to all my friends. Maybe

before introducing Revu, eh, allow me

to introduce myself too. Let me introduce

myself, my name is Ega Karenan, SVP at Revu

and previously I had a career at

Grab, eh, as a strategic and planning officer,

and also at Lazada. So,

throughout my career, I've

worked in the

digital industry, which is related to

technology, and there's one thing I

learned there, that

it's not a common thing for

people to know what I know. It's not a

normal or common thing, right?

For people to know what I know,

to finally be able to have a career in an era

that is increasingly becoming more and more digital,

right? And now we've even entered the AI ​​era, right? So,

today I will also share a little about why

there is a refu in the end, right? And

why this is important and what a review is

like. Well, maybe first of all

let me introduce Revu to my friends and

why Revu is there, right? As

I mentioned earlier, why did

I finally join

Revu em 56 years ago?

One of the reasons is because I saw that

oh, it turns out there are skill gaps in the market,

that it turns out many people don't have the

skills needed to

enter the digital economy, which

is where everyone is starting to move,

right? Maybe in the

past, when I was starting my career,

when people talked about

digital economy, what came to

their mind was probably e-commerce,

right? But now everything is

digital and that's why learning

digital is important. And Revu is one

of the largest, if not the largest,

professional skilling community

in Indonesia, and is trusted by

thousands of students to upskill

them, to equip them

so they can finally get involved

in the increasingly advanced world of the

digital economy. And we

have one goal, right, friends?

ensuring how friends can

finally enter the digital economy and

become people who can truly have an

impact on Indonesia and

even beyond. And

what different Revu? It's not just that we are

the biggest, right? Where we

already have 2.7 million learners who are

part of our ecosystem.

We are also one of the

highest rated both from course reports

and Google reviews. and also

our instructors are people who are

still involved in the

digital world, right? Because we

also know that the economy in the middle of the world is

increasingly digital,

technological developments are very fast. Therefore,

our learners or

instructors are

people who are

still pursuing careers in the digital ee world or

in the fields they are currently pursuing. So, what

kind of program does Revu

provide or does Revu provide? Well,

maybe next slide.

Revu focuses more or less on e

advancing the careers of friends. Currently,

there are three major programs, namely

Revu, and there will be more to come, right?

That you guys will also be able to

participate in later. Hey, but first, we have

digital marketing with AI, where

you will learn not only

about marketing and its concepts or

just about digital marketing, but

you will also learn about the

implementation of AI in the world of marketing

itself. In addition, we also have

data analytics with AI, where

students will learn not only

how to process data, but also

how to solve business problems, create stories,

and leverage AI within them. And

finally, we also have software

engineering. This one is really

woven with AI unit where friends

don't just learn how to code and then be

assisted by AI, but AI will be in

every part, right? And

we are even working together with

EWS to develop the program

so that our friends can finally learn

with the latest technology in

software engineering. Apart from that, there

will be many

other programs like that, right? Well, on top of that, my

friends, we also reviewed that there is a

collaboration with BNSP where those of you

who are interested can request to

finally get BNSP certification so that your

certification is recognized by the

national certification body. Well, beyond

that, apart from Revu having its own courses,

Revu also has courses in collaboration

with Top Universities, which indeed

ultimately shows that,

because it is impossible for

these campuses to work carelessly. Well,

Review is also working with

them to bring AI to a

wider audience. We have two

programs. The first is currently with

BINUS, where we have applied AI

analytics and automation, the

goal of which is to bring AI to

professionals so they can automate

their work and ultimately make

their work better,

faster, and more useful.

Apart from that, we also bring a program

that is more focused on

friends who are already at the

manager or lead level. Where with ITB

we have data-driven decision-making

with AI where friends will learn

how to use AI to

solve problems,

analyze data, and make

decisions. And this is a skill that

will become more and more important as time goes on, my

friends. And in the future,

there will be other programs that we will

collaborate with universities on in the

future. Well, besides that, friends,

maybe lastly I will try to explain

a little about what it is

actually like to be an AI native,

right? Or a talent that is

embedded in your

friends' learning. First of all, friends,

as I

mentioned earlier, all of

our programs are led by experts within the

industry. This means that none of

our instructors currently have a career

in the field they teach. And

it's important that they also keep up

to date. What is actually the latest,

especially in the age of AI, in the world of

AI like today, development is

very fast, right? The

second is that there will be mentorship for

friends, right? where friends

will have mentorship not only from the

instructor, but also later

friends will have mentorship

from the mentors,

Revu alumni who have

studied with me and those who are now pursuing

their careers or who have already

started on that path, right?

And also friends will have an AI

mentor there where friends can

also discuss with their AI mentor

. Third, you

will have career support for

those who choose a

transforming career, where you will

have the opportunity to discuss not only the

technical aspects, but also how

I can transition into the new career world

that I want to enter.

And finally Revu has the biggest

community of likeminded individuals.

Another difference with Rev

is that there is always an entrance test at refu.

Why? Because we believe that

friends need to have the

same level of enthusiasm. Friends need to

have the same level of commitment. And

these tests are what ensure that friends

finally gather with

like-minded people, who share the

same passion, who

also want to learn so that

friends not only get knowledge,

but friends get a community

so that they can finally grow

together. So, what kind of

programs are there at Revu?

More or less we have two programs,

friends. Hey friends, you can take the

first path for upskilling

where you will learn

more about the knowledge, how to

apply it through projects,

through classroom learning and so

on. Well, we call it a

skill boosting program. Hey, here

friends will learn all the basic

foundations and their implementation. But

for those whose goal

is career transformation,

you can take the career

transforming program, which has a

longer program duration. Oh, but later

in it, friends will not only

learn, friends will have

additional projects. So there will be

more projects where friends

can finally build

their own portfolios and in addition to

that, friends will get the

coaching career that I mentioned earlier. Because

being able to understand something is one thing, but

being able to show others that

I understand this is another thing and

it all takes practice, it all needs to

be shaped, it all needs to be

made a habit. Well, Revel Unex is made

for that phase where you will

refine your skills. But in addition, my

friends will prepare themselves on

how I can finally enter a

new career and it will all be

wrapped up into one program for career

transformation. Well, maybe that's all

from me, friends, for the introduction of

who Refu is and what we

offer. Em, the next thing is that it is in

the hands of friends so friends

can learn, right? My hope

is that my friends can be enthusiastic about using the

time they have for their

studies, for their upskilling,

for their understanding, oh what else

can I do so that my

friends can finally stay relevant

and finally my friends can also

become someone who has more impact

in their world. That's all. That's

all from me. Back to moderator.

Thank you so much, Sis Ega, for

your insight, and I hope that

Sis Ega's explanation can make it easier for

you guys to

learn and also the learning process

later in the

digital marketing learning, especially in

this mini session. So, next we will

enter the lecture session which is definitely what

all of you have been waiting for, namely the digital

marketing career ind AI EA lecture session. So, in

this session we will be accompanied by

Kak Gia Adika. Kak Gia is a

senior CRM manager of Series Asia at Global

Entertainment Company. Wow, this is a

very broad scope, friends.

Later we will try to get to know

Sis Gia more directly. If that's the case,

I'll just call Sis Gia

to share tonight. Hello

Sis Gia

C. Good evening.

Good evening, Sis Gia. How are you

today, Sis?

Alhamdulillah, fine. Hopefully Oce is

fine too. It's really nice to meet

you again. It was so nice to meet Sis

Gia again. Hopefully we can meet and

listen to Kak Gia's session later. ee up

to ee to fullstack program yeah, Sis.

So, you will get complete knowledge from Sis Gia

later.

Ready. Get ready.

Ready. Okay, friends, let's just go

straight to Gia's session.

So, friends, don't forget to

watch the live chat and also

give your reaction if you

are excited to join

tonight's session. If so, please go ahead, Sis Gia.

Good. Okay, good night. Hello

friends. Hopefully everyone is

now enthusiastic about

listening to

today's material. Because it's really exciting.

This material is something hot, yeah. One

career is definitely hot, right? Du career

digital marketing. Three digital

marketing careers in the AI ​​era. The current era

is a threat but at the same time it is also a

great potential for all of us. So in

this era, we have to embrace instead of

being what is like full of resistance,

but we have to embrace with

open arms, right? Well, before we get started, I just want to

let you guys know so that

everyone can get the most out of today's session

. No need to write it down from start to

finish. Just note down the

important parts because if you write them all down, you'll

forget them later. because I was confused about

what I was told earlier. So

please take notes but only for the important ones

. Then,

friends can relax,

for example, listening, learning

while interacting, but try not to be

distracted by scrolling

through TikTok and Instagram. Try to focus

so that the material can be fully

absorbed well. Then I

said that you can relax and

enjoy it, okay? So if you're thirsty, please

drink or put a drink next to it

or a snack is fine. So you

have to enjoy the class and

of course, for everyone who wants to ask questions

from the beginning to the end, the

opportunity is open. So please ask

as many questions as you can. there are no

bad questions, there are no

bad questions, everything is okay because

it's all about learning. Okay, let's get straight to

it, today we want to

know what it is all about.

We've already discussed one thing,

we'll discuss AI and careers in

digital marketing. Then maybe

you guys already understand better, but

to know more,

what is the digital marketing landscape like

today?

And what are the

important foundation skills for

digital marketers, especially in the AI ​​era?

And of course, when we talk about AI, it

doesn't mean that AI takes over, but

we have to understand where AI's role is

in digital marketing and where

our role is. And at the end, there is a

career roadmap where friends can

have the opportunity to pursue a career as a digital

marketer in this AI era. Well, Oca has already

introduced me a little bit

. So, let's get to know each other better

, let's love each other more. His full name is

Muhammad Gaputra, which is usually called.

Ee is currently managing Disney Plus in

Southeast Asia. The markets are Indonesia,

Malaysia, Thailand, Philippines. Specifically,

in Growth Marketing CRM it is called Life

Cycle. And before Disney, I

already had the opportunity to work

in various other industries, like

Uber, R Helling,

Socash fintech,

shipping cargo, education technology

at Wall Street English, and also

retail at ION Mall. So various types of

industries have been explored, right? And

hopefully tonight what I have

explained can be well absorbed by my friends

and please ask questions, later I will

help you answer your

curiosity or inquisitiveness.

Well, let's just get started

tonight. What is actually

happening in the world today? We're talking

about AI, AI, artificial intelligence.

Many people are afraid because they say AI will

replace humans. But if

we look at it from a

positive perspective, AI is not replacing but

rather revolutionizing our role as

marketers, you know. So don't feel

threatened, don't be afraid because AI is

going to give us a lot of solutions,

okay? And marketing itself has

begun to shift from repetitive work

to collaborative work with

AI. So, with the existence of AI, the work

that we used to do over and over again, which was

boring and tedious, can

finally be

done by AI, and we can focus

on other things. So, what is the proof

that EAI is revolutionizing the role of

marketers now? It is

very clear that automation is

increasing. According to Minyah, 30% of marketing tasks that are

repetitive have the potential to be

automated by AI.

This provides more space

for [clears throat] us

marketers to focus on how

we think about strategies and be

more creative, so that our campaigns are

not just about just existing,

getting them done and out there, but

must have a very high level of strategy and creativity

. And most importantly,

because we have a lot of

extra time assisted by AI, we

can understand our customers better. This is

really amazing because the more we

understand our customers, the more our products, services, and

services will be liked and

sought after by our customers.

Then the demand for skills that

collaborate with AI is

increasing, yes. The proof is

that demand

for AI augmented marketers has increased by more than 67% in the last two years

. Well, talking about AI

augmented marketers is not about looking for robots

to replace humans. No, it's not.

But they're looking for marketers who can

collaborate with AI, right? It

's like what kids these days

call a collab. Well, this is

according to LinkedIn Job Reports and

most importantly, the industry is

changing and transforming.

We must not be left behind in the

transforming industry; we

as individuals must also transform.

Well, AI does make it possible [clears throat]

to eliminate some role-processes

in companies, huh? But on the other hand,

it can create new opportunities

and the future will be

yours, and of course, you

have to be adaptive. Able to adapt

quickly, and able to think

strategically. Don't just think

like execute, execute, execute, but

think about executing efficiently and

effectively so that the results are optimal, like

that. That's strategic. Then

you can utilize AI effectively. Not

the other way around, not being exploited by AI,

but exploiting AI. Well, this is according to the

World Economic Forum. So, the point is,

what is happening in this world? EAI is

not replacing but

revolutionizing our role as marketers.

Talking about career opportunities in

digital marketing, it is

now more flexible

than before. So it's not

just office work

that comes from 9 to 5 or 8

to 4 or even longer.

[laughs]

So it's not just about coming to the office and

finishing work, but there are lots of

career paths that suit

your preferences,

your lifestyle and also your skills.

Well, for those who want to get something

more settled, of course pursuing a full-

time career is more stable.

There are also career paths. Usually working in a

company means getting a salary, fixed benefits,

long-term career development,

and the opportunity to continue to move up in the

ee job professional letter, right? And it

's suitable for those of you who want to build a

stable professional career. Well, there are also those

who want to be more flexible,

there are freelance and side hustles. There are so

many young people nowadays who are

sunbathing in Bali or

sunbathing in Lombok or maybe

climbing a mountain in Bromo, they

work like that because their work is

flexible as freelancers. Well, you

can arrange your own time,

the potential for expertise is also very large, and

you can take on projects according to your skills,

time, and industry interests. You

can handle many clients at once

and build a professional brand,

of course. So the point is, because the results are

for ourselves, we also have to

build for ourselves. So we are

not whipped by the

company to oh work work work

but we ourselves set the pace of

our time and results. The lazier you are,

the less the results, the more diligent you are,

the more the results. Okay, more or less

like that. Then there are also

remote and global opportunities. Work

from anywhere. For example, if you are in

Indonesia, it doesn't mean you can't

work for, for example, Europe, Indonesia,

to serve all of Southeast Asia,

like I'm doing now. That's

absolutely possible. yes. Well,

global messages are opening up a lot

now for remote marketers, content

strategies, add strategies, social media, and

so on. What is being sought is not only

people who are in a particular market,

but people who are in any location

to work

for any market. So,

this location is no longer a limitation

for us to work.

So, for those of you who are just starting to

try it out, there are entry-level roles

and also virtual assistants. Here, ee, there are

usually many people looking for social

media who work on email marketing,

content scheduling, customer engagement.

Well, all of those are initial roles that are

more execution-based in nature. But

if you include strategic elements

it will be better for the future.

And this is perfect if you want to

build a portfolio for your experience and

skill development. So there are many

more flexible choices.

Well, talking about digital marketing

and AI,

because they work in both digital worlds

, we must have a

growth mindset that continues to develop. Don't

lock your mindset like that, change your

old mindset to a new mindset.

What is this old mindset? For example,

like thinking oh AI will take

over my roles. Oh my God, I'm so

confused. Will I still get my job? That's how it is

. Then oh I have to compete with AI

. How are you? really dizzy,

stressed or maybe my skills are

no longer relevant. Or maybe it's like, ah, I'm too

lazy, I'll just wait and

see what's

being used and what's not. Well, the

old mindset must be changed to a new mindset, or something like

that. This new EAI mindset is

very important, it's a tool for selection.

So, those who want to learn will be the ones who

will progress, develop, and dominate the

industry, right? Well, then it's like

I'm working together with collaborative AI,

not against AI because you can't

fight AI. Okay, trust me.

It was revealed in the film, eh

Terminator. [laughs] Just [clears throat]

just a movie, right? Then,

eh, humans are actually becoming more valuable

with the existence of AI, our value is becoming

higher. So open this mindset

and of course it is a mindset that everyone should have

. I have to be willing to learn

and adapt right now. Okay, so

it's really important to change your mindset.

The point is, AI is not a threat, but it's a

filter that differentiates

marketers who want to develop, like

all of you who are learning this tonight,

and those who don't. So

your position is in your own hands.

Talking about digital marketing

, what is the landscape like

now? Many people might be

like, ah, what's the condition like?

Okay. One

content might be able to produce

content once a week, once a month,

or even once a day.

How much content can you produce a day now? A lot of

. So, content production is

now on a massive scale, and the

volume is increasing rapidly

thanks to AI.

So whether we like it or not, we have to adapt.

Our hands can no longer

edit one by one, filtering photos,

filtering videos, making

individual captions will waste time.

So, AI will be important to help

large-scale content production.

Then there is the expectation for

high personalization. In the past, people might have seen

that oh, there was one good piece of content, it was suitable,

okay, and it was relevant. Now it's not

just about matching, liking, but it has to

match your preferences. People

really look forward to experiences that

feel like they're personal, like,

"Oh, that's really me, this is so me like that."

That's relevant. So, marketing that is

directly like cookie catter is

no longer effective in the

personalized era.

So, where did you find out about personalized?

From the data. That's why data is also increasingly

abundant. The data is very good. And

if you can't read the

data properly and choose the right company,

it will be very dangerous. So, you

will need to keep up. There is a lot of data out there

, but how do we filter

the data that is important and needs to be read and

interpreted well.

Well, what is no less important is ROI. In the past,

ROI was like, oh, it's difficult to measure

because you have to process it yourself.

Well, now there is AI and machine

learning. ROI has to be more measurable, right?

Return on investment. The budget

is really tight in all sectors,

right? All invested money

must be accountable for

its results with solid data.

Success or failure, it's another matter, right

? It's another thing. So whether it

succeeds or fails, at least we

can learn and we know that if

we do this RO, we will get this AR or

not. So let's continue this,

no need for that. So it doesn't mean that if it

fails it's over or not, but what is the

important lesson is the

ROI.

So, talking about AI, digital

marketing, and the digital industry, we need to

know which of AI's capabilities

can be performed by machines.

Which still needs humans. For example, here are

some things that AI can do.

one is like making content and captions.

Okay, maybe if you were a

poet, you would want to be

able to write your own poetry. Yes, but this is

different. The need is more for

all kinds of marketing. If you were a

poet all the time, it might take a year before you

produce one more sentence. So

the needs must be differentiated. So,

this can be done by AI AB EB

testing. Well, when we do AB

testing, we don't need to

do it all the time anymore

. That was really tiring. Just

to compare which coffee is

better, which jul is better,

which picture is better, you can use

machine learning or AI.

Then the performance report,

eh, the performance report from

your company or the performance report from

your campaign, right?

We first set the KPPI KPI. Later,

AI will routinely produce oh every

week, these are the

results of our campaign performance and

they will make a

report. So we don't need to

bother making it ourselves. Everything

has been automated by AI. Well,

this is important for scheduling and content distribution. Maybe it used to be like oh okay.

I want to schedule at .00 on weekdays

, Monday, Wednesday, Friday. Well, it used to be like

that. Now, we can't

use AI anymore, so they can determine the

most optimal hours, the

most optimal time to throw out

content. And then for targeting

ads you can even use your algorithm.

So it can also be assisted by AI. That's

where we can take advantage of AI.

But on the other hand, there are still people who

need humans. Why? Because AI means

nothing.

One thing is, where do we want to take our brand

, what direction is it going

, what is the message, what is the tone,

humans have to determine that.

Then from there we can determine the

overall campaign strategy,

which is also in human hands. because we

know better the needs of

consumers and also how

we want our service products to be perceived by people.

Well, then also to decide on

Kin's overall strategy, it

must be human, right? Well,

I said earlier that AI

can send performance data for reporting

, but we have to be

able to interpret the data and

make decisions based on it.

It's useless if they send data but we don't

interpret it. So it's like there's no

action, right? So that's the

human task there.

What is no less important for humans is

to relate to other humans.

So building relationships with audiences,

communities, clients, and partners remains

in human hands. Please, as

a partner, you can create emails using AI,

but the language must be filtered again.

Don't let your partner say, "Hey, is

this email sent by a robot or a human?"

Okay, so make sure you use AI to handle

emails, but reread and

refilter them. So, this is really important

for you to do, to differentiate between those

that work and those that still need humans.

like that.

Well, in this AI era, there are so many

skills

that apparently can't be replaced

by these five big skills, for example.

There are still many but five

big skills. One strategic thinking. Later

we will discuss them one by one, okay? So,

here's how to connect the

activities or enhancements we

carry out to the objective impact goals

of the business. Second, data analysis,

interpretation of

numbers, and conversion into

actionable insights cannot be

replaced by us as humans who

must take control of it. Then

manage the budget. Well, efficient budget allocation

with measurable areas

must also be done by humans. It's

possible to hand it over to AI, but you might

believe that when AI suddenly does

the budgeting, the budget will turn out to be over or

under. We don't have no

control, we just believe that we

can't. Okay. So we have to

fill the gap there, right? Then four,

choosing

KL, choosing influencers like that. It seems like

evaluating and managing creator

partnerships strategically also

requires people. It's not like AI

can choose the most suitable influencer

for my brand. It can't be like that

. We must continue to be selective

in choosing which products are right for

our brand.

Then of course AI literacy, right?

This cannot be done by AI because it has to be done

by humans. So use AI

intelligently, critically and professionally.

Well, the first thing we discussed earlier was

strategic thinking.

The one thing that AI cannot replicate. AI does

n't know much. For example,

what is our business objective

this month or this year

[laughs] eh, we won't know because

we are the ones who build everything.

Then, who is the audience we want to

build trust with? We know, not

AI, we know better.

Then, which campaign is the

priority when our budget has reached its

limit or is already limited? That is also something

we as marketers have to

select, determine, and choose.

And of course, we are the ones who know the brand nuances that differentiate

our brand from our competitors

. AI can create

guidelines, AI can help us,

but we are the ones who know best which direction

we want to take the brand. That A

won't know. Well, there's

one thing we have to master, namely building a

marketing funnel

from awareness to conversion. Well,

we have to put it all together and get

help, but we have to put it together, we

have to understand, we have to comprehend,

right? Then how can we

connect all the

marketing activities that we have carried out to the

business targets that we have targeted. For example, we

have created a campaign

like this. We made a campaign

eh gorilla marketing at CFD on Sunday

by presenting

cabbage.

Well, the question is whether the activity is

heavy or not. Then whether it meets

the target or not, we know. So

we have to be able to do it and also AI,

there are no robots that can carry out

that activity, right? So humans must continue to

carry it out. Then, those of us who

know more about how these activities are

connected to our business targets can

create activations in CFD.

What is the purpose of inviting KOLs? What's that for?

It's not just about making a fuss, it's

not just about K.

Then,

when the data is incomplete, of course, there are times when

we have to make a decision or

kutsan. This is where our task is that

we have to master it, right? Don't

just keep asking like that, okay? Then,

from all the initiatives we undertake,

we prioritize which ones will ultimately have an

impact on the

business. That's what we have to master.

So that's number one, thinking

strategically.

Number two, reading and analyzing

data. Okay, generating data can be

done by AI, just reading can be

done by. But can we

interpret and analyze

this data? We have to

do it. Okay. And what is this for?

so that it is accurate, measurable, and of course has an

impact on business.

What are the skills? must be able to

interpret data, one must read trends

such as insight patterns from campaigns and

customers. Then KPKP and the matrix like that,

from uh CAC, LTV, costation cost

, left time value, return on

advertising span, click through

rate, conversion, turn retention, those are the

matrices we have to master.

Then, analyzing the campaign, evaluating the

performance from before to after the

campaign and also AB testing, we

must be able to do it and also apply analytics

to customers, such as

segmentation, cohorting, life cycle, funnel

tracking, all of which must be done even though it

can be assisted by AI, by

Mas or Mbak AI. And also for

all of us, we must be able to understand

tools like Google Analytics, Look,

Tlue ​​that can be used like that. Excel,

CRM, and Marketing Tools are all

things we need to master.

So, what's the impact in the end?

The impact is that if we can read and

analyze data, the campaign budget optimization will be

more effective, and we will continue to

provide inside-

driven strategies. Not just thinking

or guessing, oh what am I going to do with this

? Ee okarin fighting

[clears throat] like that in a club, in a

new account club so people talk so it gets

loud. But in the end, the impact of being

brave turned out to be bad because they were already fighting just in the club

. Well, those are the

things you have to think about.

So it's not just a feeling assumption

. Then alignment marketing

with drugs,

yes.

Well, then thirdly, managing

this budget is often underestimated, especially

by those of us who are new,

juniors. In fact, it shows

our level of professionalism and our readiness

for a more senior role. So

real budget, real money for real

responsibility. It is very important for us to

be able to allocate a multi-channel budget.

Not just like, "Oh, TikTok is

the best, yes, the budget is the

highest on TikTok or WhatsApp."

like that. Not like that, not like

that. Okay. It has to be strategic, right?

What percentage of the page,

what percentage of the organic,

what percentage of the earned, all of that must be

thought about strategically, not

just because of habit or intuition

. Then, before the campaign,

we can see, "Oh, if I

create this campaign, the return on

investment will be something like this.

Calculate the potential. For example, if you

create a promotional campaign on an

e-commerce application, you can calculate that okay,

100,000 people will use the promotion, and

the budget used will be, for example, a million dollars

." Well, from 1 million dollars you can

make 10 times that. Well, that

has to be taken into account, right?

Then when we make reporting, it's

not just reporting, it's already

talked about, but with business language

so that the stakeholders we

report to understand, "Okay, that's it," it's not

just marketing jargon to look

cool, but people can understand, "Okay,

this is what he wants to convey, this is the

impact, right? Then this is also

often underestimated, choosing a

big cabbage, just because it has lots of followers, lots of

likes, doesn't mean it's suitable for

our brand, right? For example,

there is an influencer who is

very famous, he continues to be paired with

our brand, like a dangdut singer,

for example, he is so big that he has

10 million followers, so he always likes a

lot. But to introduce a

prestigious brand like that, it's not necessarily

suitable. So, we

often choose based on the

large number of followers

and don't check the quality of the

engagement. OK, there's a lot of gossiping

but not really engaging like that. And we

also give the brief carelessly and

don't evaluate whether

the

creator and the brand are in harmony or not. it is

often forgotten. So we have to be able to

evaluate

good Creators, who are suitable for us, not just based on the

number of followers. Then let's see

how the values ​​of the creator and the

brand match.

And to be able to match the brief

we provide, it must also be suitable and result-

oriented. Not just like eh okay

I give you your brief to promote cap

abc is done. But I give this brief

e abde but I hope that after this the

sales can increase by how many times.

Why? Because you would be perfect to

talk about this list blah blah. The

brief has to be okay, it has to be good and

strong. And of course, you have to take

care of a good relationship with your

KOL so that it's not just a one-time thing,

but a long-term thing when there are

new products, new developments, the KL

who has had good results will want to

continue like that, or maybe

the results are bad now, maybe in the future

he can give something good for

our other campaigns.

So, then, what AI can't

do that we can do, what

we have to do so that AI can

do it for us is to understand AI

as a professional tool.

So, for Mami AI to be a

professional tool, what do we need to

master? One thing we have to do is make the prom

effective. Write a prom that

produces high

quality output that is specific. Then the concept is

the same, the goal is clear. So

, it's

not just a matter of making a prom

haphazardly, but we have to understand

how the prom will be effective,

how to choose the words, and so on.

We even learn by asking questions

about prom, what it's about, right?

It can do that too. Well, then

sometimes when the results are good,

there are some things that we don't have to

do again, we have to do them again.

It could be edited. So we have to be able to choose

which ones to edit and which ones to

redo.

So if it's not good enough, it's made

from scratch. But if it's okay and just

needs improvement, then we make

an edit. So don't waste time.

And of course we have to evaluate

critically. The

results of AI

are one, not always right, not

always accurate, often even

haphazard. So we have to

be like, why doesn't this make

sense? That's it. When we want to publish

something, check again. Sometimes I

copy it, but there's typed text. Or, for example, if

we make a picture, the image looks

like something strange. Well, that

has to be checked. So check the constellation to see if it

matches our brand or not, the color, and

if it turns on, is the audience

relevant or not. We have to

check it, check it, check it. It's not okay, let's

publish it, let's publish it,

let's publish it. must be checked, must be

critical of the results of AI. Well,

the point is that smart AI users

don't replace their creativity

with AI. So, it's not just that we are okay with being

creative and being replaced with AI, that's not it.

But we have to be able to use it to make

ourselves stronger

and faster, right? More agile, huh?

In creating new creativity like that.

OK, we've had enough of chatting

for a while. Now I want to go back

to take a break with Koca. Please.

Thank you, Sis Gia. Then let's take a

break, okay, friends? So, in

this break session, I want to add to what

Kak Gia shared earlier. But

before that, I hope you guys are still safe

while listening to the material. Well, maybe my

friends will also reflect, oh

it turns out that during this time I've been using AI,

there are things that need to be improved or maybe I've

never used AI before or

maybe I've used

AI often but I'm feeling worried, right?

Well, hopefully this can add insight

for friends who are currently

confused about these things.

Well, I want to add a few things,

guys. As Sis Gia

has already shared,

there are actually a lot of

opportunities out there for a career as a digital

marketer. Because it's true

what I saw on the

job search platform, I

did a little research so I wouldn't

lose out to the data that

Kak Gia shared earlier, there's from Mensen

and others. Well, this is Ocak

who [laughs] is doing research. So I

also checked in several

resources. Well, here it turns

out that there are several roles

related to digital marketing,

friends. Here I found that there are

SEO specialists, performance marketers,

social media managers,

digital marketing specialists,

strategic content copywriters, and there are

still many more out there that

can't be included in this one slide

, because there are so many and it

turns out that with

today's developments, there are more and more variations

, including

career ladders that are also increasingly varied,

friends, and if

you look at the various positions

, in each of these specialists

or in each of

these jobs, you know. It turns out that ee is quite

surprising for ee monthly

salary. In fact, there are actually a lot of

freelance projects that

we can actually achieve,

friends, so we can earn

income as digital marketers

. Because there are so many here

, there are thousands of freelance projects

both domestically and

abroad, which of course you can

also do with your friends

later when you have finished

learning, have gained the knowledge,

have your projects, then you can work full

time or maybe freelance and

other career paths as a

digital marketer.

So, from here, how can

we actually achieve that?

Especially if, for example, friends

here have just graduated from college or

maybe you want to change career direction

or maybe you also

want to try

upskilling, deepening

your knowledge about digital marketing

. Well, here Revo has a

program, namely Fullsack Digital Marketing,

friends. Here we will

learn and be assisted by Revo

to deep dive into the digital marketing

world by mastering

paid and organic channels. Then, what

Gia mentioned earlier is also the same,

there are critical thinking skills so that we

don't lose to AI. Then there are

analytical frameworks where we

will also be invited to learn about

how to view data and so that

after learning everything, we will be

better prepared for the job market and

also be able to bridge ourselves

or be able to enter the talent gap

for eh, tag-talent, you know, out

there who apparently still need a lot of

people, my friends. Well, of course,

to be able to compete better,

of course we also have to equip

ourselves with the latest things

and have to be adaptive to the

changes that are out there. Well, at

Revu, you will learn from

lots of experts, friends.

So there are loads of ee experts at

Revu who are ready to share with

all of you. One of them is

Kak Gia. That's why I said that at the beginning,

hopefully I can meet up

with Kak Gia again to expand my

knowledge, friends, up to the full stack

program. Well, apart from that, there are

also many

other instructors who are ready to share with

all of you about

their best practices and the knowledge they have

gained while working or perhaps

while they have been involved in the world of

digital marketing.

So, what are the modules

that will be studied? Maybe

more or less like what we

discussed earlier with Gia,

Ega, and what I mentioned earlier,

we will learn

many things, not just maybe digital

marketing, which we probably know about,

namely social media. But there are so many

things out there in the

digital marketing realm that we also need to

know. So, let's be well equipped,

friends, when we fight in

Medan out there,

especially in the Job Market. So, we are

well equipped and have the

necessary tools to compete in the job

market, starting from the EE foundation

for marketing to the

creation of generative AI landing pages.

How to prompt, how can we

be friends with AI. Then from

there we started to move on to the

channel page. Then after that we try, eh

sorry, first we have to master the data

first. So, let's try to understand

first what the data is like,

how the budgeting works, etc.,

before we go into the channel page

because later we will have to set the

budget. On this channel page there are

Metaads, TikTok and Marketplace Ads, there are

Google Ads. Then we will continue to try

to amplify awareness through organic

channels or through KOLs. Then

we get into SEO and retention.

So, it's complete, starting from the initial

development, eh, maybe the branding

, starting from the marketing foundation

to how we can

retain customers. Well, this is

one of the things

that Sis Gia does, CRM is like that.

Well, here, friends will also

learn from experts and hopefully, all of

you can apply it later

. Because while you are

studying at Revolue Fullstek Digital

Marketing, you will also be able to

get or acquire, so

sorry, not get, but

produce 13 portfolio projects

. So, throughout

this learning process on the screen,

you will be working on

assignments that are not just

multiple choice assignments, aka you can stamp the CP Cup,

but you will also get

cash for the cases that you need to

complete, you can

practice them, you can try to share

your strategies so that

later you can have a

mature portfolio and later you can

bring it with you when you apply for your

dream job

later. And this portfolio also starts

from the landing page to the

reporting dashboard, friends.

So it's really complete, from the beginning

to the reporting, right,

friends? So hopefully, later on, my

friends will also have a

large portfolio like that. Not

just one mini project from the mini

, but you can have a

more mature portfolio.

Well, then for the program itself, we

will also run it for a few

months, okay, friends. So

the learning is comprehensive and

complete. So,

what is the difference actually? So

first there is a Core Review for 4 months,

then there is project-based learning for 3

months. So, later, friends

will study in class for the theory.

Then after that, friends will be

equipped with project-based learning and

also career, eh, career sessions,

along with Review Next. So here,

friends will learn about

career preparation and portfolio building.

So, from the 13 portfolios that

you have acquired previously,

you will tidy them up and also

get more

project portfolios that you can

later include in

your personal portfolios. Okay. Well, it's

time for us to go back

to Kak Gia then. Here

,

friends, we will discuss the career material in more depth.

So, how can we

better prepare our careers

in today's AI era? So, back

to Sis Gia. Please.

Thank you, Oca. Okay, let's continue

, shall we? Oca has already mentioned about

full stack. Today we are part

of this series of mini minis that are

really cool. Surely friends will get a lot of

new knowledge. But it's definitely very different

from what you're getting if you join fullstack

because it will be more in-depth,

more technical, and more like the

qualifications that

you're interested in. So it's

definitely more complete and longer

because it's not just a week but

weeks long and it's

all meat. One of them,

God willing, if we meet, will

teach fullstack, that's me. So,

we see you if you continue to full

stack. But first, let's continue with the

mini course about careers in

digital marketing in the AI ​​era.

Okay. Well, talking about AI,

we said earlier that AI is not

perfect.

they're okay, they're not actually human

but they also have limitations, they

might be like machine robots, but

they have limitations. Well, that's why

we have to understand the advantages and

disadvantages of this AI. What is this good

for? If we want to create

varied content on a

large scale, it's important that we need AI. Then

we want to summarize the data and create a

report that AI can help with.

Furthermore, the automation of repetitive tasks that

we discussed earlier can

also be done using AI. Moreover, if it

is done consistently, it is absolutely mandatory

to replace it with AI. Then,

for example, if we want to brainstorm or

want to research and reset

simple insights at the beginning, we

can also use AI to ask

them. And of course, AI can

perform data-based personalization

on a large scale if the

data supports it.

Well, this AI, even though it was very good, is

still limited.

Limited to what? For example, understanding

cultural nuances and local context. Okay, they

can learn more about Indonesia and

know more about us. But it's

not 100% correct either. Try

asking some specific promotions

about human nature in Bekasi, for example

. It's not certain that he can answer

specifically, although it might be close

because he can intelligently see

data everywhere. But you

still won't be able to capture the

whole nuance. Well,

what doesn't exist in AI and might exist in the

future, but doesn't exist yet,

is empathy. Empathy is something that

God created for

humans. So, the empathy-based decision is

up to us. Okay. Even though I

keep learning, maybe someday

they will be more empathetic

. But for now be careful. Okay.

Then also to build

trust and long-term relationships.

Okay, yeah. That's very pragmatic. If

you pay, if you need it, they will help you.

Okay. If not, humans are still

number one. Okay. Then there is

truly original creativity. You are a

songwriter, artist, er, writer,

poet, right? That would be very different

from someone who was born from AI. Maybe

from can help you brainstorm

ideas like that, but it

will still be different from the

original creative touch of humans.

Even though there are various applications now,

which can create songs, poems, and

so on, they will still be different from

original criticism produced by

humans

and of course, ethics. Okay. Yes, I

can do a lot of things. But is it

ethical or not?

You might be the one who judges it. Okay.

And also, if our brand is damaged,

who will be responsible?

So you have to be careful. Don't believe it 100%

. We have to assess whether what we

take based on EA is right or

not. we know better. Okay. Well,

then talking about AI, we shouldn't

let AI become autopilot.

Don't.

The point is that EAI must be a co-pilot. Why?

Because we humans are here, it's like the

captain is a human, right? It's

like an assistant helping out, right? So we

must have an effective working pattern

between us as humans and AI.

for example, like this.

When we create a brief, we determine

its purpose, needs, and context.

Then we ask

AI for help to create content ideas or

solutions that match our brief

. Then, ah, make us

review it, review it like ee chose to

perfect the results of AI. So

even though it's good,

the results still need to be perfected.

Then, after it's okay, we'll publish it

. And after it is published, we

study it, oh, did we succeed, didn't we

succeed, and so on. From there it was

like that. The point is that human and AI

collaboration must be intelligent, and if it is

intelligent, the results will be optimal. Don't

let it become autopilot. Okay. Don't

be autopilot but copilot. Okay,

make sure that's okay.

Okay. Well, speaking of AI, there are

loads of relevant tools out there

for us digital

marketers, tailored to

our needs. If you can understand everything, it's good and

if you have the money, it's good because you can

subscribe or leave it to the office.

But of course not all of them can be

fulfilled like that, right? It must be limited, right?

So, as much as possible, master

AI tools that suit

our needs and interests. For example,

if it's for copywriting content,

there's a GPT chat, whoever

subscribes to it, it's definitely all K [laughs]

There's a cloud, jaspercopi.a, this is

really good, so it can be used like that, right?

Well, for visual design, there is ee Kanva

AI. Kanva is also our friend.

friends of students, friends of

designers, yes. Eh, there's also Adob ​​Firefly,

Mid Journey. Well, all of that can be used

like that, right? For SEO and

keyword research,

you can also use Semrus. Samr used to

exist, right? Now there's Samrus AI.

Then the SEO server, eh, AI

had to be there before, now there is an

AI version. So this is really suitable for those of

you who want to deepen your knowledge in the field of

SEO. Well, for data

analytics and reporting,

there's Tableau AI, you have to master Tableau

itself, then Tableau

AI, and also Google Studio and

its AI features. These two things are definitely mandatory

if you're into data and

analytics. Not only does it help

to automate data, but they

can even make interpretations and ee

for ee to make proms so that the

data can be routinely pulled for us like that

. Eh, for social media management

there are many e B AI, Hood Suite. This hood

suite was already strong before, now it's even

cooler. Eh, there are also

lots of social sprites. Meanwhile,

for email marketing, you can use

Machim AI, Clavio, or something like that. ee what is it

called ee your office ee subscribes to

several email tools too, now

almost all of them are using e AI like that,

right? So, please use the AI,

don't be ambitious and want to learn, oh,

I have to know all my tools, right? Okay.

So, start by mastering the tools one by one,

then

start trying various things.

because it is more important to

use quality in one type, two types,

rather than pretending to know everything but only

servicing it. So make sure it is used

and is beneficial to you and your EE. It can later

help your EE objectives in your career

at the company or place where you

currently work. Okay.

Well, talking about careers in this AI era,

there are several careers that you can pursue, right?

Now that AI is dominating these

careers, AI can certainly

help you and make you

more advanced. One is

performance marketing. Well, here

of course what must be taken care of are paid

ads, yes, all of them are R driven. Your

job here is to manage

Google, Meta, and TikTok ads, right? And

the focus is on conversion and the data

there. Then if you like SEO, S

, keywords, there are SOS specialists,

some are organic, some are paid

. Well, that's one of the careers

you can pursue so you

can optimize your website to appear on the

first page of Google or for

apps, like eh, app keywords like that

. What can be optimized

so that your app appears at the top in the

App Store, Google Store, Play Store, and so

on?

Then also this social media is the

most favorite, yes, many

people's favorite but because there are so many, it's full. be

careful, then you have to master it

specifically, okay? Usually, social media

marketers are very important because

they will help with brand awareness

and content. So what is the task

? Create a content strategy to grow

engagement from various platforms and

others. Well, then there is data

analytics or marketing analysis. The

focus is on data insight. Here your

job is to analyze, perform

campaigns, and make data-based decisions

. Not only campaigns,

usually matrix business and others

must also be mastered.

This email marketer is part of my

CRM team, you know. CRM is not just email, there are

lots of them. Eh, now the term

is Omni channel, there are push notifications,

email, eh WhatsApp and others like that

. Well, this is the goal of designing a

campaign to cultivate leads,

retention so that they want to stay

after they subscribe. How do

they keep using it, not

unsubscribing and so on? That's CRM right

there. And you could say that

if you master this CRM, Ocang was talking about

big salaries, right? Yes, the salary is big and you can

work in various

global companies like I am currently in a

company that is quite loved in the

world. Well, friends can also be

like that. Okay, there is also a marketing

manager. Here, it's more about strategic

leadership, leading the team, creating

strategies, and ensuring all channels

run smoothly. Please try this

career, especially for those of you who are

starting or maybe mid-level, you can

try it. Later, after you are successful,

you can continue to move up, ...

Well,

that's certainly possible. But don't be

too ambitious. Start slow and

build your work slowly. Eh, so it's

like TAP in terms of experience and

knowledge we know a lot but

in terms of skills we master one

specific thing. So I know about performance

marketing, SCM, social media, marketing

in general, I know that. But

specifically, I handle CRM.

Friends also have to have that kind of focus

. Don't just know one thing, that's enough,

or know a lot but only know the

surface. It's better to know a lot

but master the skills in depth

.

[clears throat]

Well, so if we can start like that

, how is our journey in the

industry? This industry has

steps that we can climb. This is

especially for full-time workers, but for

freelancers, remote workers, and others, the

process will of course be different. But

for those who are full time in the company, it

usually starts with the entry level,

usually anyone who just wants to join, like a

fresh graduate, like a

year can execute, learn quickly, can be

more operational at the entry

level after having experience maybe 3

years, well, you can own

one of the channels and own the campaign at the mid

level, if it is higher,

there is that level, 3 to 5 years, it's

quite fast, actually 3 to 5

years, but for me, to become

a senior manager, it took 20

years, but nowadays the

development is faster, usually

senior reverse talks more

about strategy and team coordination,

so leading the teams at the

mid and entry level.

the higher one that

almost everyone aims for. Everyone wants to be

there, right? Even though Genz said he

didn't want to be there, I don't know

. Well, that is strategic

leadership. If the experience is

more than 5 years, 10 years, 20 years,

30 years, it's talking about business and

growth strategically. Usually the

level is CEO, CFO and so

on. Well, that's the point: keep

learning, take any opportunities,

and make your impact. So, to make

the letter smooth and good,

you have to be willing to keep learning and take

opportunities. It could be that today AI is the king,

maybe in

5 years the king will be AI plus

robots, or maybe the king will

return to humans because AI

has revolutionized,

eh, revolutionized business, and finally it will return

again. Well anything can happen. So

we have to be willing to learn to change. And I

myself,

at my current age, am in my

current position and am still studying, as evidenced by the fact that I am still in

college. Yesterday I was in

college, now I'm in college again.

Because knowledge will never stop.

So, friends, you have to keep wanting to

learn, learn, learn. And at Evo you

can also join the mini today.

Later, join a full stack program, who knows, it might be a good fit

and you might be able to build better skills in the

industry you need. So,

what are the stages and priorities at each career level, and what are the expectations?

So, you understand and

can invest in the right things

at the right time in your career journey

. For entry level, the point is you have to

execute, execute, execute, and

learn quickly. So, while

learning, while executing, create a

project portfolio and make sure you are

familiar with the tools. Be

familiar, execute, create a portfolio

so that every trip you make is

recorded well.

At the mid-level,

you already have your own channel and

campaign. Well, the track record is

more about data. Not just a

project like that, but data and

analytical skills like that. That's the difference there

for mid level. Meanwhile, for senior

level, it is strategy and team coordination.

Here, the question will be whether you

can make plans or not?

What is your strategy for leading a team

? How is the budget management?

How is mentoring juniors? Their Kara is

growing. How do

you make an impact on your business? That's for

S level. Meanwhile, leadership is

more towards building

business growth for an organization

or company. So

what is the vision that is seen? What kind of vision do you want to

bring for the next 3 months, 6 months, a year,

3 years, 5 years, 10 years

, or something like that? We have to

learn from smart people who

have been successful, right? Like Steve Jobs

when he built Apple or maybe

Bob Eiger when he built Disney

. These are the people whose vision we must be

able to understand as a

leader. Then managing stakeholders

is very important because as a leader,

it's not just our team

but also many other teams that we

have to manage, who they are, what

they contribute to the

company, where their role will be

effective and strategic, we as

leaders have to know that.

Then we have to lead cross-

functional teams. It's not just one

function, there must be many teams that can be led

and it doesn't

have to be like micromanaging,

more like macro management but not

micro management. Because if you are a

microman your time will be wasted on

small things. So what is thought

is a big thing. The strategy,

the vision, the business to grow.

How to increase revenue,

how to make a

profit, not make a loss, etc. So,

that's really important. Make sure

you understand the priority stages at each level K

so that the steps are clear

and what you want to achieve and aim for is

fulfilled. So, to build the

right portfolio, what are the strong points?

One, the case study campaign must be

complete, everything documented.

The goal is,

what strategy was implemented to ensure the

campaign was successful, what was the execution

like, what if it was successful,

what if it failed, and what were the results? Show me

how you think about the campaign

while dieting up. It's not just about, oh,

this campaign is finished, no, but it

has to be holistic, right? Well,

complete the case with real data and

matrices. Be honest and the results

are real. Success or failure?

What was the success? Why? Why did it fail? And what do we

learn if we succeed? What do we

learn if we fail? Oh, I see. Well,

then for example, like

screenshots, links or maybe

images to complement the

performance, right? ee the display

of the results of the matrices and

others is also a beginner. But of course be

careful because there is some

confidential data. So don't just

show it straight away, okay?

But it must be in accordance with the needs and

permission of the company.

Well, then, if you do

experiments like okay,

this year I launched a new wallet collaboration

with Shopee Pay, this experiment

succeeded in increasing sales by 300%.

Well, document the experiment.

So, for example, previously our

partners were only OVO and GOPay, but now

the name Shopee adds new access

for users who want to shop like that.

Gu. Well, that's documented

experiment. And if AI shows

that you are an AI that understands professionally, please show us the

successful promotions that you have created and

what are the results of the AI, for example, the

workflow. Uh, then the funnel

campaign, the promos, the project work

with the help of AI so they know,

"Oh, when using AI, it's not just about

using AI to make life easier,

to make work more relaxed, no,

but how the work becomes

more optimal and effective, like that.

Well, we've reached the end, huh. It did

n't really feel like it. Thank you

guys for staying. But even though it's the

end, we have to summarize

what we've learned today.

The point is,

AI is not here to replace you. Okay, but

AI is going to strengthen your

capability, like that. And the ones who can

survive are not the most

technical people, but the ones who learn and

adapt quickly. Okay. So, first, AI is

not a threat. Okay. AI is not a threat

because you are the one holding the

future, not AI. Okay.

Uh, so you have to be willing to learn to adapt,

and that's in your hands. Second,

human judgment is very valuable and

increasingly valuable. So, you have to

think critically, strategically,

understand the context, and make the best

decision. Okay, then, don't forget the

irreplaceable skills,

strategic thinking, Creativity, right?

Then, data, interpretation,

communications, and AI literacy

will be irreplaceable.

We also have to remember that EA

is a collaborator, not an enemy, not a

rival. Okay. They help our lives,

but they won't destroy our lives

because we're in control. Okay.

And then, to build a career in

this AI era in digital marketing,

make sure the roadmap is clear.

Learn to experiment, build a portfolio,

build, and then leadership skills

. Build everything clearly,

understand the stages and

where we need to fill, right?

Basically,

AI won't replace humans, but

humans who use AI

effectively will replace those who

don't want to use AI. So,

start using it now if you haven't already. Okay.

And the future is really open.

And you can be part of it. So, success

to all of us. Okay, and to be even

more successful,

don't forget that what we learned earlier was

just scratching the surface. That's why it's

called mini. Well, there's something called

Revolue Full Stack Digital Marketing.

I also taught the CRM section here in the

final week. So, what are those things? What

will you learn here? There's so much.

Maybe you guys were

inspired, "Oh, I know

a little about digital marketing, digital

marketing, and so on." Well,

you'll understand more about

how to measure

performance and budget allocation. That was

discussed earlier, but we'll go into

more depth later. Then product

marketing and landing pages will also be

studied so you understand better.

Then there's marketing analytics.

How to create analytics for

marketing. Then we'll learn about

social media, Google,

SEO, and Sm. Of course, you'll

also learn about organic social media content marketing

and CRM,

my favorite subject. You'll

learn there. And what's new is

AI for marketers. How to create a

good prom, how to generate

images, content ideation, and

so on. And after participating in all of that,

EF will support you with

projects and portfolios.

And your career can also be introduced

to networks of tens of thousands of

people who have graduated from Rev

and are now working. You can

get to know them. And Revi is also the one

teaching, most of them are

experienced and currently in the

industry. So, take advantage of this opportunity to

network as well. Okay, so don't

miss the opportunity.

I hope the knowledge we learned today is

useful for everyone. Now I'll

return to Oca. Go ahead, Oca.

Okay, thank you, Gia. We'll

come back later, okay, for a Q&A.

So later I'll call

Gia again to be able to answer questions

from friends. Okay. Now, next,

friends, before we get into the

Q&A session, I want to share a few

things first. So, as

Gia just shared,

humans will not be

replaced by EA, friends.

Because there are so many skill sets that

we actually have had for a long time,

or maybe from our

previous jobs or maybe with the knowledge

we have gained previously. Well, it's

even more beneficial for us

when we are also able to

use AI, you know. So this is the

time for us to try to

explore how to use AI,

utilize AI to automate

our work. with more execution.

So we can focus more on

more strategic areas. Well, one

of them is through

Revu's fullstack digital marketing program,

where we learn end-to-end,

starting from building the marketing

foundation to

how we can retain or

maintain our customers so they

can keep repeat orders.

Well, besides that, we can also

acquire, can produce 13

portfolio projects by the end of

the course. So, while you

follow the program, you will

always get assignments to

hone your skills, all of you,

so you don't go home

empty-handed, but you are

well-equipped with a

complete and comprehensive portfolio of projects ranging

from landing page creation to

reporting dashboards. So

, if you're curious,

what are the projects of Revo alumni like? Well,

here's an example, friends. So,

starting from organic social media,

marketplace ads, to performance

marketing, there's everything. So there's a lot of

variety. Even

now, some of you are still holding on,

friends. So, hopefully,

when Friends, you're studying Rev,

the same as alumni whose

pros are on the screen, right? So

later, you can include this

in your portfolio and

bring it to become

professional digital marketers

. In fact, what Gia shared earlier

can also enter the realm of management and

managerial, right? Managerial, right?

Digital marketer. So, there's a

career ladder that you can go through

later.

Well, besides theoretical knowledge

, you will also be

filled with skill sets from

various tools, right, from all

the learning done at Revu.

So starting from Google Tools, there are so

many, right? Friends.

When I also saw the class at Rev, it

turned out that there was so much that

we would learn. One of them is from

several Google Tools, such as Google

Ads, Google Analytics, then later

we can also create reports

using Look Studio, then there is Google

Tag Manager, then we will also use

eh Google Sheets. Then we will also

use other tools, especially

like social media, then

marketplace, then video editor. We

will also try to use

AI tools for research and

others. So later we will be

using a lot of tools, including

brainstorming tools. So

later we will try to explore there,

friends.

Well, it doesn't stop

there, it doesn't stop at

just technical learning, but

friends will also be able to transform your

careers through Revo Unex.

So here, friends, you will go through

several career classes such as job-seeking

classes, then there will be ee mentors who are

ready to help friends, even

with mock interviews. So

friends, you will go through a series of

comprehensive ee activities

when entering Revo Unex so that it

can prepare friends to

be more skillful and also

improve their skills during the job-in

process.

Well, it doesn't just stop

at creating a portfolio when studying in the

Fullstack digital marketing program

when we learn technically,

friends. But we can also

level up our professional experience

through virtual internships. So later

here, we will collaborate on real

projects, with real companies,

friends, to be able to add to

our portfolios too. So we There

will be direct learning with real companies.

We will try to face industry

challenges with complete support from

mentors and then we will get

direct feedback from company

representatives.

Well, Revoyu doesn't just

stop at implementing AI learning

in its modules, but Revu also

implements AI in its student support system

, including through the

AI ​​assistant review. So, for example, if

you are a net all,

like studying at night and if you

want to ask a mentor, it's

not convenient because it's already late at night, right? Well,

you can use the AI

learning assistant to chat,

brainstorm, or maybe ask questions

about things you are

confused about. Well, besides that,

when we are preparing

for Revo Unex, we will also be

given a weapon, namely the AI ​​Job Seeking

Assistant where we can improve

our profiles, we can have discussions,

then we can also try to

improve our CVs and portfolios

with AI tools that have been

modified by the Revo team

so that they can meet job

market standards out there

based on observers

and also suggestions from career coaches

or career mentors in Revu.

Well, it doesn't stop there

, friends. There's more that

Revu offers, namely the Revu

Community. So here, after we've

completed all the learning,

we enter Revu where we

can network, we can meet

with Revu alumni, of which

there are tens of thousands

, where we can also

meet them in

various activities, including through our AI

community, we continue to update you

about AI because AI is developing

very quickly. Well, don't worry

, but it is reviewed and even

maintained through the AI ​​community

knowledge. Then there's basecam day,

there are Review Charters where we can

meet offline. Then there's Review

Club where we can connect with

fellow alumni experts. So they can

share knowledge or

maybe update on new skills

and trends out there. Then there's Refue

Select where we can also communicate

with other alumni. Then there's the

HBES alumni refuge where we can try to

ask questions there if,

for example, there are things we

need or maybe we need something.

Yes, friends.

So, in summary,

what will you get? So first,

comprehensive learning. Then there are

learning methods that are conducted

live and interactively, as well as

online. So wherever

you are, you can access

the class. Even the learning resources are

unlimited and can be accessed anytime.

Then there are expert industry instructors,

there are dual mentorships, there are weekly

assignments so you can

get a lot of portfolios

later. Then there are dedicated study groups,

career support, long-term career

planning, post-graduation programs, up

to AIED, learning programs like that

at Revu, and you

get all of that in one package. For

example, if you're outside, they're usually

separate, but in

Revu, everything is directly obtained

in one learning in the Fullsack

Digital Marketing Program.

Now, if you're asking about the cost,

here there are more or less

two programs that you

can choose from. The first is for skill boosting

only, the second is for

transforming work. So, the first is

for skill boosting, you will

study for 4 months. Then, if

you want to continue...

You can choose a career or career transforming program

for up to 7 months

. The cost is also slightly

different. But right now, there's an

early bird offer. So, you can

get a discount. It's pretty

good, right?

It's discounted, and the knowledge is really worth it

. So, what are you waiting for?

Register now. There are

various payment options,

from upfront payments to

interest-free installments, and

through various platforms like

Credivo, Akulaku, and SP Letter.

So, what are you waiting for?

While there are so many benefits

you can get, you've

met a light that

might help

you learn digital

marketing. So, it might be

helpful for those of you who

want to learn but aren't

sure where to start. So, this is where

we can try to transform ourselves for the

better and also be well-equipped

to compete in the job market

out there. If you want to

register, just click the link

in the chat column or Friends,

you can just scan the QR code

on the screen right now.

Okay, now it's time for us to enter the

Q&A session. Then I'll

call Gia again to answer your

questions. But I

want to disclaim for

you and for Gia

, that uh, there are actually a lot of questions

coming in from you, but

I've chosen some of the most relevant ones

for today's session and hopefully this also

represents the curiosity of

other friends. Oh. Okay,

Gia, I've chosen a few questions

for tonight so we can

keep up with the time, okay?

Go ahead.

Okay, okay. Okay, guys. Let's answer

all your questions.

Okay, the first one comes from VIA,

sis. The question is that in Indonesia,

trends change very quickly.

So, how do marketing teams

determine the most important matrix?

Is it awareness, engagement, or

conversion? So, what do you think,

sis, in this day and age? Is it ROI

that Gia mentioned earlier or what?

Go ahead.

Okay, Thank you very much, ee OC, for

your question. The first one is from Via, a

very critical question. And it's

true, ee, in reality, trends in the industry

change very quickly, and we

sometimes wonder, "Oh, which matrix is ​​the

most important?" So, which matrix

is ​​important depends on the

objective we want to achieve or

our goals.

Do we want to increase

awareness? Yes, of course, the matrix

is ​​related to awareness,

or maybe we want more

awareness but there's an educational element

that's more about engagement,

or the matrix is ​​​​wanting to increase

sales, of course, sales conversion

. But in the end, all of

these matrices

will lead to overall business

impact. So, if you ask which is

most important, usually

sales conversion is always the most important.

So, for example, sometimes, oh, maybe

awareness and engagement aren't

picking up, but sales are actually increasing.

Well, that means there's something right there

. But it doesn't necessarily

mean that all good salespeople have

met the matrix. Well,

we have to understand all of these matrices well,

we have to study them. And remember,

ee, ultimately we have to know

what our goals are. We achieve that, right?

For example, I created a

CRM campaign. CRM campaigns are

usually more about retention

. So, the metrics we measure

are when we create a CRM campaign.

How many people who previously

purchased a monthly package

stayed the following month to buy

again? That's for retention.

Well, that means if we

succeed in achieving a goal of

getting people to stay until the

next subscription, it means the retention is

successful according to the target we

want to achieve. But there are also

metrics in CRM, I want to measure,

for example, from all the people who have

subscribed and then stopped subscribing,

how many ended up coming back.

For example, out of 100,000 people who subscribed,

it turns out 50,000 stopped. Well, of

these 50,000 who stopped, we create a

campaign, how many ended up coming back, it's

called a winback campaign. So, it's different for

each ee, usually each department,

each campaign has different goals

according to what objectives we want to

achieve. So, more or less, that's

the answer to the question from ee Via

. Oce, this is the next question from

Anonymous. Want O Read it again or should I

read it?

Can I do it first, Sis. [laughs]

Okay, continuing from Anonymous. So, this

question is, what are the mandatory tools and skills

, Sis, that a

beginner digital marketer should master?

Because it turns out there are quite a

lot for the digital role, eh

digital marketer, and then the tools

also vary according

to the ee role. So,

what do we do for beginners, Sis

? Okay, eh, thank you very much for

the question from anonymous, as

conveyed by Oca, it depends, it

depends, because

we have discussed digital marketing, there are lots of them,

there is performance marketing,

there is CRM, there is SUSM, there is social

media, the tools are different. So,

what are the mandatory tools? I think the

simplest one that everyone must have

is a spreadsheet.

Whether it is Excel or Google

Spreadsheet, you must know it. That is the

number one mandatory tool. Okay, spreadsheets,

right? You must be able to do all of them. Okay.

Well, the rest depends on

an ee performance marketer if,

for example, he is more focused on ee Facebook

like that. ee is more focused on Instagram,

he usually has to master for example

ee Meta Ads like that, Facebook ee

Instagram Ads. If TikTok means

having to master e TikTok Ads like that. Ee

then for SEO, SEM you have to

master Google's ee tools like that

to be able to understand SOS like that. For

social media, it actually depends

on the company's subscription and

so on. Some subscribe to

brandw, some subscribe to sprinkler

, it varies. So it can't be

like one fits all. For example, like CRM

at least the minimum try to fit the

free ones first. For example ee what's it called? ee

you to ee send emails like that, you can

use ee tools CRM tools that are

free that ee already available mail chim

you can use like that. Ee and

many other tools are still free.

The point is ee what do you want to do first?

What do you want to master first? Master

CRM performance, want to master social

media like that. Later there are

basic tools for each like that.

Well, here I will tell you in detail

Just take a survey and learn it

yourself. Also, ask the AI, like, "Oh,

AI, I want to learn about this."

What tools should I master first,

right?" Or if you want to

learn, subscribe to the fullstack review,

there you will definitely be given

tips. There are even demos

to master the tools. That's

more or less Oca, hopefully the answer is

because nothing is one fit for all.

Yes, that's right, because yes, Sis, for the

roll. So the tools used are

also different and

very varied.

Right.

But the most important one, Sis, is

the spreadsheet because it seems like it's the source

of all tools, right? [laughs]

Right. It seems like everyone has to be able to do that

. Excel or Google Spreadsheet

is absolutely mandatory.

Right. Okay, then let's move on to the

next question. Sis Gia, this comes from

Maulani. This question is starting to refer

to this EA, Sis. So, the question

is, for lead follow-up or

SCRM or chatbot, can we set it

for jobs according to user needs or is

it still based on some kind of FAQ that becomes the

AI ​​agent resource? Well,

from Sis Gia, have you used a

chatbot or what? Here, Sis? Please share

your experience, Sis Gia.

Yes, thank you. Okay, for ma, it's definitely possible

. There's a term called ehic AI that

can do it. But again, this doesn't

depend on the tools. Eh, if you

subscribe to sophisticated AI tools, you

can create a kind of

journey to answer various

questions. Even questions that haven't been

proposed can be created like that, right?

Eh, but if it's true and limited, you

can also use it like you prepare a

list of

hundreds of questions related to

your service product. Then

you adjust the questions to

your brand's needs. Then ask an

AI like GPT or Gemini chat

to answer all

these questions so that later

my ee chatbot can answer them. Well, then

all the answers that we

summarize, ee, ee, or we ask

to be entered into the ee chatbot

so that everything can be answered.

So later, if there are keywords that

come up or questions that come up

from users, they can be taken. But again,

it depends on how sophisticated the

tools that you have, right? The more

sophisticated, the better, of

course. can accommodate your various needs

. But again, they can't

possibly make up the answers, right?

So, the point is, the answers and questions

still have to be collected by you as a

human.

Yes, more or less. So, the point is,

the bigger the budget, the more

money, the better the AI ​​tools,

that's how to accommodate a

fun and interesting ee chatbot. And of course, the team

that integrates the API

must also have a good ee product. So, you have to

really coordinate with the product team.

Okay, thank you very much, Sis Gia, for

the answer. Well, if

Maulani wants to know the process of how

ee can create an EA agent, maybe

later we will learn about the fullstack

program because maybe later we will explore it

.

Right. Yes.

There. But, as

Sis Gia said earlier, for Air

agents, there are fees that must be paid,

aka tokens. Usually, the

better the better, the more

expensive, right?

The point is, the cost of talking, but if your

business is MSMEs and others, then

don't be too ambitious, just take it

slowly.

Heeh. No Anything later. But you

can still learn. So, the next question,

Gia, for

tonight, comes from Anonymous. So,

with the current onslaught of AI, wouldn't

reading data insights, for example

from Google Ads, be replaced

by AI? But why? Maybe,

you mentioned earlier that

one of the skills we can hone is also

strategizing or

reading data, right? So,

what do you think, for now?

Okay, ready. This is a

really good and very true question. If it's just

reading, AI can do that.

But the question is, can AI

translate the answer according to the

data insight needs of our brand and

company? Then, how can AI

match the data generated

with the nuances we want to

build for our business inside. Well,

it's not entirely that AI can

read. We as humans still

have to direct the processes

appropriately. Given the right directions,

then they can help

read. But also, what is the purpose of reading

data? What is the purpose of having it

? The purpose is to... One, so that

we are more effective and efficient in

carrying out our

next tasks. So we have insight,

right? Second, we usually give

reports to management.

Of course, we don't want to be like, 'Plek

Ketiplek', 'Oh, this is the

result,' right? Then, if

our boss's management, our leadership is

like, 'Gia, come here, I want to chat

with you, what does this mean?' We don't

understand because we only rely on AI to read

. Imagine the embarrassment, really embarrassing.

So, AI gives their answers,

translates the data, we read it, we

understand it, we comprehend it, then we

adjust it to the company's nuances and

read our insights. From there, the boss also

says, "Wow, this kid is really cool."

He can use AI to help him

be more efficient, but he himself

can translate the data to

have an impact on the company.

Because ultimately, that's what will

make you progress. It's not just okay, I

've managed to create a 100-

page report, a 1,000-page report. But

how can we translate that

10, 20 handwritten letters

into something that... will be impactful

to increase

revenue

insight for business. More or less

like that. O.

Okay, thank you very much for your answer, Sis

Gia. Hopefully it can answer the curiosity

of all my friends who have

asked and whose questions have been

selected. Amen.

Okay, Sis Gia. Since time

seems to be running out, so

hopefully the last question

can summarize what

we have discussed today, Sis,

from beginning to end. Then

hopefully we can meet again,

Sis, in the Fullstack Program

. Thank you very much, Oca.

Thank you all for

listening and wanting to learn. Waiting for the

WST class. Hope to see you all.

Success. Whatever you want, you will be able

to achieve and make your friend. Okay,

thank you. Okay, thank you,

Sis Gia. Good

night, Sis. Have a good rest.

Night.

Okay, friends. That is the end of the

session with Sis Gia today.

Hopefully the questions are enough to represent

all my friends' curiosity.

And as Sis Gia said earlier

, use AI. So don't be afraid

of AI. Keep adapting. If,

for example, the prompting, uh, maybe it's still

not appropriate or maybe the answer is

still a hallucination, it's okay, let's

try again. This means we have to learn

how to structure the

prompting appropriately.

So we can be with AI and also

utilize AI's capabilities, uh,

so our superpower. So, for

friends who want to register and

want to learn with guidance or with

help from the Revu Fullstack Digital

Marketing Program, friends, you really want to

just scan the QR code

on the screen or click the link in the

chat column that has been shared.

So later, friends, you can try to

explore first. So, if for example,

the registration hasn't paid yet,

friends. But later there,

friends, you can still consult first,

you can chat with the counselor team,

and then uh, we'll find out how

compatible you are, and then you'll

be asked to pay, okay? So, it's not like

suddenly suddenly registering and

paying. No, friends. But we

still consult first, we still try

to talk first, how compatible you are, and

then you'll be given an invoice. for payment.

Well, then for my friends, ee

lastly before we close the session, I

want to share information about mini assignments,

so there are two assignments, my friends,

but only one is mandatory. So

the mandatory one is the certification test,

which is a multiple-choice test with a total of

35 questions. So 20 certification questions and 15

questions for critical reasoning and

numerical thinking. Well, this assignment is

mandatory to be done so that my

friends can pass and get a

digital certificate. And besides

doing the certification test, my

friends are also required to be present and fill out the

attendance form every day, my

friends. And for this answer

will not be shared. The deadline is on

Friday at 11:59 PM. So, my friends,

make sure to fill out the ee questions or fill out the

test before the deadline so you can

get the certificate. Well, then for

this case study, it is the next assignment

, my friends, which is a practical assignment

that can later become a mini portfolio

for all of my friends. And this is

for the assignment, it is not mandatory to be

done and for the ee the assignment

does not automatically affect the certification,