AI AGENCY FULL COURSE 20 HOURS (2026)

My name is Owen Rensland and I currently

run a business that makes me just under

half a million dollars a year helping

local businesses get more customers with

social media ads and AI. And since I

started that business, I've helped more

than 30 strangers build the exact same

thing. Some of them are even at 20 or

$30,000 a month.

>> In less than 2 months, I've went from

making $0 in 7 months to now making

thousands of dollars. I've signed

multiple clients. This is the best

program in the market.

>> And every single one of them learned it

from the exact series of videos that you

are about to watch. There are a lot of

people that have paid over $7,000 for

this stuff, but today you're getting it

all completely for free. And here's the

reason why. I quit charging money to

teach this because this industry is full

of [ __ ] of people renting lifestyles,

selling a dream about a business that

they don't even run. And honestly, I'd

rather just put this entire thing on

YouTube than share a category with that.

For full transparency, I make all of my

money from my agency where I help local

businesses. I make a little bit of money

from a software that I use as an

affiliate, but I make nothing from you.

There is no course link below or

coaching below. Like this is the course.

My promise from me to you is that this

will undeniably be the most valuable

video that you have probably ever

watched on the entire internet. And if

you actually execute this, I mean not

just in like an hour or two, like the

entire thing from start to finish, you

will have everything that the people

that paid $7,000 had. What they did with

it was on them, and what you do with it

is on you. I just ask one thing. Please

use this information to actually help

businesses. This can completely change

your life. It can replace your job. It

can change your life like it did for me

and all the others that I've helped. But

only if you show up with good

intentions. And just so you understand

the scope of this, this information

alone allowed me to go from a broke car

wash employee making minimum wage to

making just under half a million a year

at 20. And I'm currently living my dream

life. Like I literally this is

everything I've wanted ever since I was

a kid. And honestly, this video would

have saved me years of constant

failures. So please enjoy it. In this

video, we're going to cover a ton of

stuff. First, we're going to go through

a couple minutes of just background

stuff, and then quickly jump into

exactly how to run meta ads and all of

those fundamental skills. Shortly after,

we'll do an in-depth breakdown of how

the software works to convert their

leads into more jobs and customers. And

just to give you an example, one of my

clients has over $4 million in pipeline

value of scheduled appointments right

here in this singular sub account. And

during that, I'll have you build out

your business, literally split screen on

the side with me. Then we'll go through

your niche, your offer, and then some

fundamentals. And we'll go straight into

the actual service. Because before we

actually can understand how to sell this

service and get clients, you need to

first understand what you're selling.

Shortly after that, I'm going to teach

you everything that I know about getting

clients, and then you will have

basically everything you need to get

this business off the ground. How to get

clients, how to offer the service, and

an in-depth breakdown of me doing it

live in front of you. and most

importantly, how to also scale and get

to the next level, make 10, 20, even

$30,000 a month by helping businesses in

this way. So, before anything else, let

me just explain exactly what this

business actually is. Local businesses

such as home improvement contractors

make a ton of money, like 10 to 50K

every time that someone hires them for a

job. Literally, one job. And their

biggest problem is not doing the work.

Okay? It's getting more work. To keep it

simple, that's exactly what I sell. I

sell sitdown appointments with

homeowners that are actually looking for

a contractor's service. I'll run the

company's ads on social media like

Facebook and Instagram. And with the

main software we use, we convert a lot

of those leads that come in from the ads

to appointments and more importantly

close jobs for these companies. With

this business, I don't charge some kind

of monthly fee for companies to work

with me. I charge for every shown

appointment that I get a company. So, a

sitdown appointment. So, our incentives

are exactly aligned. And think about

what that means for the business owner's

side. He pays a couple hundred bucks for

an appointment with a homeowner that's

actually looking for his services. That

appointment might turn into a $10 to

$30,000 job. I mean, he would do that

trade every single day for the rest of

his life. And that's why I've had

companies pay me for this service for

years straight. I mean, I've had

individual companies pay me over $50,000

in profit for the time that we've worked

together. And it's because instead of

them having to rely on referrals and

just getting calls, we can get them

predictable jobs booked onto their

calendars and make them more money and

charge a percentage of it. Most

companies I sign on pay anywhere between

$2 and $4,000 every single month just

for these results. Now, here's why this

works so stupidly well right now. Think

about the everyday business owner,

right? Think about some decking company

that relies completely on referrals,

yard signs, doortodoor, just getting

calls, hoping that people are going to

call. Like my system that runs primarily

on AI can get them predictable jobs

month over month and every local

business in your area has that same

problem or at least some version of it.

Like they're just not making enough

money utilizing social media and AI and

they know it too. They just have no idea

on how to fix it. That gap between I

know I need this and I don't know how is

the business. By running this business,

you are the bridge. And the version of

the bridge that I run, the one in this

video, is running ads for them on social

media using AI to help them get more

appointments because appointments are

the one thing these guys will pay for

forever. What's insane though is that AI

does most of the heavy lifting for this

business. I mean, it creates the ads,

the qualifying, the follow-up, the

appointment booking. Like, all of that

gets handled by AI. Now, zoom out for a

second because timing here matters. In

1998, the internet blew up and most

people looked at it and thought it was

some kind of fad. It's a toy. I'll pass.

it doesn't really mean anything. And

they watched from the sidelines as the

people who took it seriously made a crap

ton of money. And not because those

people were smarter, just because they

were bouncing on the right opportunity

at the right time. I know it, you know

it. That is where AI is right now. And

if you look on YouTube or anywhere to

start some kind of business and make

some kind of money online, whatever it

is, it's like see trading, drop

shipping, Tik Tok shop, but like what

actually makes sense? Trying to trade

and essentially gamble your way to

success or selling products that aren't

even yours. And with this, you learned

valuable skills, running ads, marketing,

sales, client fulfillment, utilizing AI,

and you'll genuinely build something

real by solving an actual problem. And

you have the advantage that these people

don't, right? Most contractors are 35,

45, 55, whatever it is. Like, they

didn't grow up online. Unfortunately,

most of them can't tell AI from

autocorrect, but you likely did grow up

online. Like, they don't understand this

stuff like me and you do. With this,

there's no product to buy like drop

shipping. There's no spending a ton of

money to try to deliver the service and

for shipping, whatever it is. The client

funds just about everything here. And

your customers are not broke. They

already make millions of dollars. They

just need someone to help them amplify

that. So, that's the model. That's why I

bet everything on it over the last 2

years. Now, here's exactly how it

actually works. So, we run meta ads on

Facebook and Instagram for companies

that look just like this. I'll show this

in a second. convert all of those leads

that come through on that ad into booked

appointments using a software called

HighLevel using the AI systems that they

offer and then you get crazy results.

You'll get hundreds or even thousands of

leads for these companies and it'll

result in recurring revenue month over

month. And here's a clip of the actual

impact that this can have on the

contracting business.

>> Sweet. So, just to recap again, just to

kind of summarize things, we launched

ads one week ago. We've gotten four

booked appointments, two shown, one

closed. It'll click around 37,000 and

then maybe another one comes through at

around like 40ome as well in a week.

>> Yeah. Yeah. The other one I'm not I

can't really pinpoint when they're going

to when they would pull the trigger.

When they move forward and going to go

with us because it's so complex and I I

was able to pump their problem out um

what they need done. We got two more

appointments we got to see. So

>> great. That's awesome.

>> If we can continue to get leads of this

quality, then we'll be just fine because

I know at least one of every four of

these type of leads I'm going to sell

regard uh there's no doubt

>> you'll get no leads that aren't this

quality because we have the

qualifications so so perfectly set.

>> Right. Right. Yeah. Listen, as long as

the customer can afford what we're

doing, that's that's all we asked for.

So, uh it's a little bit of a luxury

product. These two points I saw now uh

there was no doubt that uh they can

afford what we're offering. That's

that's all you can ask for. As long as

they can afford it, we have the

opportunity to sell it.

>> So, that right there is an example of

one of the clients that I recently just

started working with, which is a decking

company. And the thing is is that I've

worked with companies for the last like

2 to three years making them literally

millions of dollars in contract to job

value. And it's like all from ads that

look exactly like this.

>> Getting debt quotes near Hampton Roads.

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>> Not only are you going to learn how to

make ads like that, you are going to

learn how to convert their leads into

more customers, how to get clients, how

to get companies to pay you money for

this, and ultimately how to scale one of

these businesses to make anywhere

between$ 10 and $30,000 a month, just

like the people that I've already

helped. So, I'm just recording this

quick video to explain that you have

everything that you need to win. Please

understand that the videos are insane.

Okay? You do have all of the tools and

resources in these videos. Okay? It's

just simply about working, working

harder, working more, doing more, being

faster, failing fast, being relentless

in pursuit of this goal. Because like

I've accomplished a lot by my age. I'm

just turned 20, not as much as I'd want

to, but whatever the point is, it's like

it's mostly because of my speed and work

ethic. I can't force you to work hard,

but if you implement fast and you fail

fast, so you know, you find out

something doesn't work, you immediately

change it and don't look back. And don't

make the same mistake twice. Please, if

you learn something, do not make the

same mistake twice. That's the

definition of learning. You have to be

very careful about that. Oh, something

didn't work. Learn from it and never it

should should never be an issue ever

again. But the idea is like you need to

do way more than what's required. Okay?

Like you might think you know what's

required but you don't. Okay, there is a

reason why it took me so long in the

beginning to sign my first couple of

clients to make any money. It literally

took me like almost about two years to

make any money online and I had access

to really good courses but like I wasn't

fast enough. I wasn't working hard

enough. I wasn't doing near enough. So

do way more than what you think is

required. So that's this video. See you

the next one. So, in this short video, I

want to explain to you signal versus

noise. When you're trying to start one

of these businesses or, you know, even

trying to make money online, most people

are reading books or like watching a

bunch of short form content, watching,

you know, a bunch of reels, watching a

bunch of YouTube videos, just trying to

figure out like what business model they

want to go with, what they want to, you

know, make work, trying to find the

perfect thing. And that right there is a

lot of noise, right? That's a ton of

noise. And by buying this program, by

being a part of this group, you now have

a set signal, right? And it's your

responsibility to put blinders on as if

you were a horse racing and remove all

of that noise as you get more firstparty

data. And what I mean by that is as you

go grow the business, as you know what's

working, know what's not, you just have

more experience by doing it. That's

first party data. You know, experience

through doing. The noise should almost

go to zero. You're not consuming

business videos online. You're not

consuming Instagram reels about

business. You're not doing any of that

because you're doing the thing, right?

And the only time that you should be

experiencing noise is if you need to

solve a specific problem. But even then,

you come to me and we solve it. I need

you to be very careful about this from

now on. Okay? Because there's infinite

amounts of noise in so many

distractions. But from now on, you will

now focus on the signal and focus on

building the business and failing by

doing it and learning based on your

experience. If you need outside help to

solve some kind of specific problem,

you're going to reach out to me or

you're going to go to the videos in the

program first and then reach out to me

after if you can't find it. As you make

more money, as you, you know, further

advance your skills of being a business

owner, the signal goes stronger and the

noise grows quieter. You know,

eventually you don't really consume

content. You don't really listen to

content. You don't really do anything

other than what's right next in front of

you for the business. And that's how it

should be. So many people continue to

consume noise. It distracts them. It

causes them to have shiny object

syndrome. When the truth is is you need

to focus on that signal, right? You need

that first party data. You need to learn

more by failing. And that's the only way

that you'll make this work. And another

thing I want to explain is like how when

horses are racing, they have blinders

on, right? For the next 12 weeks, I want

you to put the blinders on. Okay? You

know, they the reason why they have

these blinders on is because like they

only can see the finish line in the

race, right? It's the same thing with

this. Do the same thing with this

program specifically. For the next 12

weeks, the only source of non-fiction

material that you should consume is in

this program. Okay? No other YouTube

videos, no Instagram videos, nothing.

Okay? Let go of everything that you

think you know already about business,

you know, unless you're already

successful. Unsubscribe from all the

email lists. Close all of the books

you've been reading. It's just a waste

of time right now. Remove all the

videos, podcasts, any other educational

material from your life. I'm asking you

to do this. And you know, I truly mean

it when I say this though, but like

everything that you need to start your

business and get your first couple

clients, scale, get, you know, good

fulfillment in the door, do all of it is

in this program, okay? You don't need

anything else. So, why would you go to

anything else right now? The way that I

made a bunch of money is by picking one

singular mentor, listening to only them

until I was making that much money. You

do you truly don't need anything else.

You don't need anyone else. It doesn't

mean that like everyone else is wrong by

any means. There's so many people out

there with amazing information. I'm just

saying that like this will work if you

listen to it, okay? So, don't cross your

wires with the thousand other opinions

of other people right now. Just focus,

okay? Because the signal will get

stronger with time. You will get less

urges to doom scroll and figure out, you

know, find other solutions to things and

like watch more businessy content of,

you know, shiny objects. It's like that

will go away. All of that noise will

suppress as the signal grows stronger.

And the only way the single can grow

stronger is if you get more first-party

data by doing more, learning more,

failing more, experiencing more by doing

it. That's it. So many people never

understand this because they, you know,

fail to build in the first place, but

that's what you're doing by being in

this program. So, hope you enjoyed and

I'll see you in the next one. Hey

everyone, welcome to this short video.

And today I'm going to break down the

more better new decision-making

framework and ultimately like way of

looking at growth because this has

completely changed my entire life. I

mean, my entire way of looking at the

world is honestly different from this

framework, which is crazy to say because

it sounds so simple, but so many people

forget to understand it. Now, this is

from Alexi. I can't take credit for

this, from his $100 million leads book,

and it's that there's three ways to pull

the lever of growth, right? If you want

more customers, if you want to get

better client results, if you want to

make more money, these are all different

forms of growth. Now, to get that

growth, there's three things you can do.

You could either do more of something,

you could do something better, or you

could do something completely new.

Something weird about your brain just

fails to see the simple solution of just

doing either more or doing something

better. If you're booking a good amount

of calls and you're profitable on your

ads for client acquisition for the

agency,

so many people look to do something new.

It' be like, "Oh, let me do cold email,

too. Let me do cold calling, too." Or

like, "Let me do like outbound as well."

It's like, no, just do more of what

you're doing or do it better. For

companies that are at zero to $1 million

a year, yes, and I fall in that category

right now as well. It's like you will

always either do more or better. Very

rarely will you do something completely

new. Okay? And honestly, you need to

really think about this when you want to

pull any kind of lever for growth. The

first question you should be asking

yourself if you're trying to improve

results of something or fix some kind of

constraint which at the end of the day

as entrepreneurs all we do is solve

problems right so when you look to solve

a problem ask yourself will doing more

help and solve this problem and if the

answer is yes then forget every thought

about changing your landing page and

changing your things and changing the

way you book appointments and doing a

new niche. It's like forget it. Just do

more of what you've already been doing

that's working. So many people see some

success and start to panic because

they're seeing success. A good example

is say someone signs their first client

for an agency or maybe their first

couple of clients. Now what they'll do

is because they're panicking in their

head, they're like, "Oh my god, I want

to make sure that these guys get good

results, so I'm going to stop doing what

I did to get these customers and just

focus on client results and do something

different." Don't do that. Do more of

what you did to get those customers.

It's like

every time that you're looking to grow

something or looking to fix something or

looking to fix an ad or any kind of

thing like that, just do more of what

works or do it better. Very, very rarely

do something new. Okay? Every time you

should be asking yourself, why can't I

do more? Because volume is 90% of the

issue. You want to scale. You want to

make more money. Let's say you're

running ads and they're profitable.

Don't do something new. Don't change

your landing page to get a higher

conversion rate and a better

qualification rate. No, if it's working,

just do more. Literally just double and

like I wouldn't double it at once

obviously, but like increase your ad

spend. Scale your ad spend. If your

client results are working well, don't

do something completely new. dude like

oh my gosh the amount of times I've seen

someone that's gotten like pretty solid

client results for one of their clients

running ads for them and they're like

primarily on like met ads or whatever

say like that and they will basically

think like oh my gosh okay these ads are

doing great that's great that's handled

now let me go ahead and do like a Google

review campaign and like do Google for

them as well it's like dude why don't

you just increase the ad spend I mean

you could literally spend thousands of

dollars a day in a singular ad sp ads

set and scale their company up truly so

many entrepreneurs fail to understand

more better, new. If you're looking to

pull a lever for growth and make someone

more money, make yourself more money,

whatever it is, solve some kind of

constraint problem, always ask yourself,

will just doing more volume or doing

more solve it? The answer is almost 100%

of the time, yes. If it's not, then do

whatever you're doing better. And almost

never go to new, okay? Just more or

better. If you're running ads and

they're working, do more spend. You

know, if they're not working, do them

better and then do more spend. Don't

completely change how you offer things,

okay? Like more or better. Don't focus

on new. Use this thinking philosophy for

making decisions about growth and

ultimately just making more money and

becoming more successful. Okay? Once you

find signal, double down on it. Do more

of what you did to find success. And

that's all you have to do as an

entrepreneur. It's it's simple. It

sounds simple, but it's like people will

look for these shiny little objects and

shiny things and be like, "Oh my god,

this niche is really good right now. Oh,

let me jump into this niche." But it's

like, dude, you're profitable. just do

more.

Like what? So, I hope you enjoyed. I'll

see you in the next one. So, I want to

record this quick video to explain the

common pitfalls as to what happens, why

people fail. Now, here's the thing. It's

almost never the case that the model

doesn't work. That's almost never the

case. It's always because of some

avoidable mistake. And in this video,

I'm just going to go over a couple of

them. First things first is they manage

ads emotionally. Now, obviously, we are

running an ad agency. You know, there's

AI and they're incorporated as well and

will use AI for pretty much everything.

But mostly this business is built on

running ads for yourself, for your

clients, whatever it is, right? A lot of

people will sit in Ads Manager and will

constantly refresh it 10 times a day and

they'll kill campaigns before they've

even had time to spend out of emotion.

You need to let the ads breathe. You

need to give them time. You need to let

them run. Okay. Number two, they ignore

the data. Okay? Instead of following the

metrics and making decisions off of data

as you know what's going on, they do it

based off of feelings, instincts,

emotions, all that stuff. Like you can't

act on feelings. You have to act on

metrics. Otherwise, you're just

guessing. And if you just guess, you're

never going to get there. So that's two

pretty big ones right there. Another one

is that a lot of people try to stay in

whatever niche that they're working in.

So some people have come into the

program in, you know, roofing for

example, because that's what I succeeded

in when I started. Now, the state of the

market is very different now. You know,

if you go into roofing right now, it's

going to be very hard for you to

succeed. Not because the niche is hard

necessarily, but because it's so

competitive. Results are great. You're

going to get great results over a long

period of time. It's fine. But if you

want fast results, then you need to

niche down. You need to work with some

kind of micro niche. You need to work

with a small subset of people inside a

general larger industry. Like, for

example, I would say if you're in this

program, be in home improvement because

I've been in home improvement for two

plus years. I've made all my money in

home improvement, but pick a smaller

subniche inside of home improvement,

whether that's landscaping or garage

doors or home security systems or like

these small little subniches. If you can

just take control of one of those small

industries, you will dominate it so much

faster and you'll make so much more

money sooner. Number three, I think

that's number three, maybe four. They

overcomplicate delivery. Now, believe it

or not, it's pretty simple to get good

client results for your clients. Okay?

Beginners will try to do everything at

once and they will completely drown in

it. So, just follow the basic

step-by-step delivery process that I

have in this program. Okay, simple wins

here. Now, by far the biggest reason as

to why most people fail is because they

quit too early. Now, meta ads in the

beginning are not easy. Getting clients

isn't easy. None of this is easy because

honestly, you need to learn marketing,

sales, fulfillment, client success,

potential, like all of these different

skills. And that's a lot especially from

coming from someone that maybe doesn't

have as like all of them you know so

it's just the reality though you know

the people that you know work at it and

you know hand off the work too early

don't succeed so be comfortable going

through the ugly phase you know collect

enough data to win and don't quit okay

because if you quit you'll never get

there you'll never even get close to

getting there you know another thing is

technical failures so making sure that

the pages are loading properly funnels

are loading properly inconsistency

within your ads and funnels as well.

Like that's a big issue I've seen a lot

as well. Um service delivery areas. So

like rushing client results too quickly,

making mistakes in target areas and all

this good stuff. Running from sales,

that's a huge one. It's like if you want

to grow, you have to get really good at

sales. You have to build your own sales

process based on your selling style

because everyone sells differently and

you have to call leads consistently, no

excuses. Make sure you're really adamant

with follow-up. It's like you can't run

from these things, okay? You can't run

also from confrontation on sales calls.

That's a big one. That's about it. And

honestly, like this model works well,

okay? And most failure comes down to

commitment and just individual drive and

how much you're willing to do discipline

with data and understanding like that

things take time to see real data and

not cutting corners and really just

going through the ugly phase. So, I hope

you enjoyed and I'll see you the next

one. Now, just a couple things before we

really dive in here. Please share this

video with other people that you think

it would benefit. Of course, only if you

find it valuable. Also, if you find it

valuable, leave a like down below,

subscribe, and maybe even comment your

thoughts. And also follow me on

Instagram, which will be in the

description of this video. And number

three, please understand that I'm

releasing this video because I quit

coaching and I have nowhere else to put

this information. So, instead of keeping

this course secret, I'd rather have it

reach as many people as possible and

help as many people as it can. Once

again, I personally make all of my money

from the agency and not you. Once again,

is not a link to buy a course in the

description or coaching or anything like

this is the course. But keep in mind, I

do however have an affiliation with the

software I use. So I will be giving you

some bonuses if you decide to become my

affiliate for that. But I don't really

make that much money from this. It's

mostly from the actual agency itself.

I'm just being fully transparent here.

Hey everyone, it's Onland and welcome to

Meta Admy.

This video is the all-encompassing guide

to running successful meta ads. You

definitely will watch this video

multiple times. I would be shocked if

you didn't. Now running ads is a

lifetime skill that will pay you

millions of dollars. Thankfully, I have

tons of information, years of

experience, and hundreds of thousands of

dollars worth of ad metrics to help you

learn as fast as humanly possible. Now,

remember that one ad, literally just one

winning ad, can completely change your

life. All it takes is one winning ad for

your clients to pay you 3K a month for

two plus years. All it takes is one ad

to make a ton of money and succeed

massively and completely solve client

acquisition and get tons of clients.

This will be the most valuable video you

have ever seen for running metads. Even

if you think that you are an absolute

legend at running metads, that you've

have, you know, tons of spend, more

spend than me, still watch this video

because I guarantee you that this video

has things that you don't know about

that could make you way more money. Now,

for context, this one resource and video

has taken me more than six months to put

together. It is 26 pages and that does

not include any of the resources that it

includes which are often times 10 pages

plus. Now you need to understand that

this video alone is likely worth more

than the cost of the program altogether.

This is the combined information from

everything that I've ever learned from

to masterminds that I've privately

attended to specific ad campaigns to

just like other programs that I've paid

tens of thousands of dollars for that

like some 5k a month plus. Like this has

everything and it's all updated and it's

all new and all of the information is

based on the market right now. So in

this video we will cover ad philosophy

and mindset, general flow, audience, ad

components, offer creative, video

creatives, picture creatives,

copywriting, destination, funnel/ lead

form, targeting, live campaign

buildouts. Yes, we will build a live

campaign for you. Scaling with data.

This is going to be the most valuable

section. All of this stuff is important

and crucial. Yes, obviously the creative

section as well. But if you take

anything from this video, take away

scaling with data so you understand how

to track, how to make decisions off of

data, how to scale campaigns in the

effective way without breaking things,

media buying and testing cadence, ad

math and budgeting, and then winning ad

examples. Like I said, this will be

insanely thorough, insanely valuable.

So, I hope you enjoy and um yeah, let's

get into it. Ad philosophy and mindset,

more better new. This is a framework

from Alex Herozi and it's a philosophy

that you need to adopt for general

business and more importantly though

running ads. It's more better new. So at

the end of the day there's three levers

that you can pull for growth. The first

lever is more. I won't lie 90% of

business owners fail to realize that

sometimes there isn't any magical change

that they need to make to improve things

but literally just doing more of what

you're already doing. You know, so many

people fail to realize that if you have

a winning campaign and you're signing

clients, a lot of people add more

creatives and change things. It's like

no, just scale. So, a good example is

let's say you're in KPI and you're, you

know, which is key performance

indicators. So, your metrics are good.

Like, for example, let's say you book,

you know, three appointments every 100

messages that you send for something,

you know, they're doing like outbound or

something. Now, mo most people do,

believe it or not, is just change the

system and be like, "Oh, what if I get

5%? I get more bang for my buck." But

the first lever that you want to pull is

just doing more. If it's already in KPI,

just do more. Now, whether that's

spending more on ads, hiring more

people, whatever it is. Now, the second

lever you can pull is doing something

better. So, doing what you're currently

doing, but making improvements to make

it better. And the goal here is to get

more output from the same input before

you increase the input by doing more.

So, the idea here is like let's say

you're running an ad campaign, okay? and

you're getting a result, but you're not

getting a good enough result in

accordance to the metrics that you set,

right? Because before we run an ad

campaign, it's important that we set

metrics and benchmarks of what we should

be going for. Because without this, then

we're we're pretty much just running a

campaign blind. So, if your data is

worse than the target metrics that we

set, then the goal, we don't do

something new. We don't change niches.

We don't change,

you know, all this stuff. We make

specific changes though to improve the

metrics that are bad you know because

oftentimes there's one or two things

that we can pull a thread on and two to

3x our entire output and that is doing

better you know making you know pulling

that lever of doing something better

before um you know doing more because

after you pull it and you know it's

better and your magics are better and

they're KPI whatever it is and you're

seeing what you want to see then you

scale ad spend and then you make more

money very rarely will you do something

you. That is the third and the most rare

lever to pull. This is launching an

entirely new offer, a new niche, a new

traffic source. The only time you will

pull this lever to grow your business is

if you've completely exhausted more and

better, which 99% of time isn't done.

I'll give you a good example. Now, when

you're running a system, for example,

like paid ads or I guess like um a good

example is like YouTube, you know, like

I currently, you know, record YouTube

videos to get more clients. Now, for me,

YouTube has worked tremendously well. If

you're watching this video, maybe you've

came from YouTube, maybe you've come for

something else. And the truth is is a

lot of people will start to do well on a

platform and their brain for some reason

shifts them and be like, "Uh, you should

probably start focused on Instagram,

too. You're already taking advantage of

YouTube. Might as well do Instagram,

too." It's like, no, do not do something

new completely separate and add more

complexity. Just do more of what you're

currently doing that's working. I don't

understand why more entrepreneurs can't

take this approach and actually think

for themselves with things. When you're

running an ad campaign and you find

something that's working well, don't

keep trying a bunch of crazy new

formats. Double down on it and do more

of what you're doing.

You know, you really need this mindset

when it comes to business. Okay? When

you run ads, when you do any kind of

marketing whatsoever, this has to be

drilled into your head at all times.

There should never be a question of what

else can I do to get more business. It

should be what can I do? Like why can't

I do more?

Okay, I have to do something better.

Okay, why can't I make it better? and

then do more. It's always these two.

It'll never be new. Okay? Only situation

where it makes sense to do new is if

you're doing cold SMS or cold calling

because you don't have the budget for

ads and then you switch to new. Not

because you've exhausted cold, but

because it's just literally it's a new

system that's better and more scalable.

So, that's kind of the, you know, little

caveat or whatever, but more better.

Very rarely do new. Exhaust more. If you

if more doesn't work and it's not good

enough the system, then do better and

then do more. Okay, that's the

philosophy you need to do marketing in

general. General flow. So the general

flow for running ads is there's an

audience which is your target market or

your niche, whatever it is. Then you

have ad components and then you have

conversion. So super simple. Your

audience is the starting part of the

starting part of the entire advertising

process. Okay? Every component of your

ad is aligned or affected by the

audience. It has to be built around who

you're speaking to. And it's typically a

niche, which the definition of a niche

is literally just a specific subset of

people you need to buy a shared

identity, desire, problem, and belief

system. So, who they want to be, what

outcome they want, what's stopping them

from getting there, how they interpret

the world, otherwise known as like their

paradigm. Now, before you consider your

offer or preparing creatives, why

writing copy or anything else in the

process, you first need to understand

your audience and who you're actually

trying to reach out to and also

awareness levels. So it's very

important. This is where everything

comes from. This is the barrel. So the

better you understand this part of it,

everything else gets you know gets much

and much easier.

If you understand your audience

properly, you will never fail to write

winning ads. You will never fail to

write winning copy or you know winning

landing pages, funnels, anything, sales

even. Like if you try truly understand

your audience like you're pretty much

unstoppable. So, when considering to run

any kind of paid ads, take some time and

complete this resource. Please trust me,

when you understand your audience better

with as much detail as possible. It is

so much easier to run successful

campaigns, okay? If you know your

audience, you will never struggle to run

successful ad campaigns ever again. Now,

this resource looks like this. It's

simply one page of questions and you

want to answer this in full and this

will also help you build out your ad

offer and script out your ads later that

we have you do in this video if you

decide to run video ads. But even if

you're running picture ads, whatever it

is, like please go into the resource

section of this video and complete this

now. Pause the video, come back to it

after, finish this now. You need to

understand your audience as best as

possible if you want any chance at

getting a good cost per result with

running ads. The better you understand

your audience, the better everything is

from then onwards.

Audience awareness. So once you

understand who your audience is and who

they want to be, the outcome that they

want, what's stopping them from getting

there, how they interpret the world, now

we need to plan out their level of

awareness so we can kind of decide how

we're going to offer what we're going to

offer inside of the ad. So awareness

determines how you communicate because

someone who doesn't even realize they

have a problem will not respond to the

same message as someone who's ready to

buy. In other words, your ad should meet

them where they are in their thinking to

best get them to make the decision that

you need them to. So if they're

completely unaware, right, they have no

clue that they have a problem or that a

solution exists. So which is very rarely

the case with contractors, lead with

curiosity, story or pattern interrupt.

focus on getting attention and not

selling. Okay, this is kind of how you

want to communicate it if their

awareness level is completely unaware.

Now, if they're problem aware, otherwise

known as if they feel the pain but don't

know how to fix it, which this is the

situation that most home improvement

contractors are in, agitate the pain.

Show that you understand it better than

they do. So, you need to hint that a

solution exists.

Okay, solution aware. They know

solutions exist, but don't know which

vehicle or method is best. Okay, this is

if they're solution aware. Position your

method as the breakthrough or you the

unique mechanism or framework that can

get them what they want. Product aware.

They know the type of solution. You

know, for example, an agency, a course,

software, but they don't know you're the

one. So, differentiate here. Show why

your approach or your offer is superior.

Use proof, comparison, results. Be

authentic in your marketing. Be

different. Differentiate. This is

important. Most they know you and just

need the deal or reason to act now. So

use urgency, scarcity, bonuses, and

guarantees to close. Um or just results.

Focus on reducing friction, not

education. So this completely determines

how you market to them. Everyone will be

inside of one of these awareness levels.

For most of you, it's probably going to

be in the problem aware, solution aware,

or product aware. Definitely probably

not most aware. The reason why, you

know, personal brands are so

good is because everyone is most aware.

They know who you are. They just need a

reason to act now, right? And that's why

in the ads we'll start here in terms of

profitability.

It is harder to get someone to buy if

they're completely unaware because you

have to leave with curiosity, story, if

the pattern interrupt like the goal is

to get attention and through that sell.

But it's hard. ads will end here and be

less profitable. So the goal is to be as

close to this pinnacle at the bottom as

possible given our market. Now we can't

really do most aware unless you build

some kind of big home improvement

personal brand which will take a long

time. It's doable but will take a long

time. Product aware they know that the

solution is out there. Now this actually

is very few to be honest. But typically

what happens is the bigger companies

that we want to be working with. So the

companies that are making millions a

year are typically somewhere in between

solution aware and product aware. Okay?

They know that solutions exist but don't

know which vehicle or method is the

best. They might be already looking for

some kind of agency. So they know the

type of solution that they're looking

for but don't know that you're the pick.

They are typically between these two.

Now the companies that are doing a

little bit less in revenue typically are

problem aware where they feel the pain

but they don't know how to fix it. You

know they don't know how that they need

to do paid marketing for example. This

is typically with the older contractors

and people that don't have you know

bigger companies. Bigger companies will

know that the solution is out there and

also know what they need you know to get

to the next level. So what I would

recommend you do in your advertising and

when you run ads, especially B2B, is

think in between these two, okay? You

want to position your method as a

breakthrough, you know, and unique by

also differentiating yourself and

showing why you're better, more proof,

you know, differentiating yourself by

showing you're authentic, whatever it

is, right? So you can use this chart for

any kind of ads that you run. Okay? I'm

just giving an example about B2B ads,

but you can also run the same example

for B TOC. Right? If someone needs a

roof replacement,

they are going to be solution aware.

Actually, no, they're going to be

product aware, right? Because they need

a roofer. They know they need a roofer

to come, but they don't know that you're

the pick. So, when you're running B2C

ads for your clients, differentiate.

Show why your offer is superior. Most

people do this through price, which is

fine. It works. It's proven. But you

could use proof. You could use

comparison. You could use results.

outcomes like there are ways to

differentiate yourself and we'll show

you how to do that throughout this video

as well. So understand how ads start and

end here from profitable to unprofitable

based on awareness levels of the

audience.

Okay, ad components. So what is an ad?

An ad is just a form of package

communication designed to influence a

specific audience to take a certain

action. It's based on psychology, latent

conditioning, pain points, emotional

triggers of the target audience. The

actual components of an ad are an offer,

a creative, a copy, and destination.

Offer is just the exchange that you

propose in the ad. So, it's like what

you're offering to them basically.

Creative is the actual image or video of

the ad, like what the ad actually is.

Copy is the text associated with the

creative, right? There's usually a

primary text that goes along with the ad

telling them to do to do something in

addition to the actual video or image

that the ad is. And then finally, a

destination, which is where you send the

traffic, you know, to convert them from

cold to leads, appointments, clients,

whatever it is. So, an ad offer, like I

said, is the promise or exchange

proposed in an ad that captures

attention, sparks desires, and motivates

a c a motivates a potential customer to

take action. In Agency Genesis, we

learned how to build a winning offer,

you know, to sell your services. The

difference between that offer and an ad

offer is that an ad offer, you're not

trying to sell them as clients in your

services, but you are trying to sell the

next immediate step. I'm going to add

immediate here.

Whether that be booking a call, opting

in, you know, providing their

information, applying, whatever it is,

that is the sole goal of an ad offer.

Okay? The goal is not to sell the total

dream and have them become clients off

of ads. The goal is to have them go to

the next step. Think about it like this.

Your business offer is what you deliver

and your ad offer is how you get people

excited enough to learn more about it.

So a good ad consists of a dream

outcome, likelihood of achievement, time

delay, and then optionally effort and

sacrifice. Now obviously this is just

what value is, right? So this is what a

good ad offer consists of. It's the same

thing as a normal offer. Um

but again the only job of a successful

ad offer is to make someone stop

scrolling and think, "Oh, I want that.

How do I get it?" Add offer examples. So

each offer clearly communicates all the

aspects of value in one simple sentence.

We help contractors add 50K a month and

book jobs or you don't pay.

Chiropractors fill your calendar with 20

new patients in 30 days guaranteed.

Roofers get six new installs in 30 days.

Only pay per result. Solar companies 40

60 qualified leads in 45 etc. Like an ad

offer is literally just like a mini

version of like what you do in a

simplified way to display your value to

the public to show what you do.

Creative. Creative is everything. Okay?

This is the bridge between your offer

and your audience. This is the highest

leverage thing when it comes to running

ads. If you have a good creative, then

you are going to crush it. Your target,

your targeting, your landing page, your

copy, literally not none of it matters

if your creative doesn't make someone

stop scrolling and, you know, get

someone to be interested in your

services.

The best media buyers are not ad expert.

A media buyer is just someone who tests

creative and improves ad performance.

They work in the ad manager. They're not

ad experts, okay? They're just

scientists. They're good at testing and

they're good at numbers and good at

analyzing metrics and analytics. Your

creative determines whether people

notice you, whether they believe you,

and whether they take action, which is

the most pivotal things to running ads.

So, to get a better CTR or a

click-through rate or the percentage of

how many people see your ad versus click

on it, you will use this resource. Now,

I will break down this resource later on

in the video when we go about metrics,

but this is a very in-depth guide to

increasing your CTR or just overall

improving the strength of your ad.

So, creative research to find examples

of what creatives to use for your ad

campaigns, whether it's for your clients

or you or anything else, use the

Facebook ads library. So to do this, go

to facebook.com/ads library. And what

you can do is on this ad library, you

can simply look up ads. So if you know a

good example is like if I want to find

roofing ads, you know, to get

inspiration, I can look up roofers and,

you know, see service delivery ads, you

know, see people doing I I can basically

just see ads. And as you'll see, these

were all launched like February 4th,

February 4th, March 7th at random times.

So, what we can actually do is sort this

and, you know, work with this a little

bit. And we can go ahead and change the

filters to be

active ads from a long time ago to a

couple months back because if an act,

you know, an ad has been running for

four plus months, chances are it's

probably going to be some kind of

winner. Okay, so we can see lots of

examples here that have been add, you

know, been running for a long time.

So, we have some, you know, good good

ads here for clients. We have some ads

here for client acquisition as well. And

the point is is like you can do tons and

tons of research, get tons of

information about like what kind of ads

people are running and what's been

working for people. It's quite easy to

find winning ads because all you have to

do is scroll back, right? And that is

what I mean by creative research is like

if you are looking to run ads for

something, whether it's your clients or

yourself, the easiest way by far to get

even just a glimpse of an idea about

what you should be running is just to

find something

that's working.

To do that, find ones that have been

running for a long enough time. For

example, this example right here. I know

this is a winner. This isn't one of my

clients exactly, but I 1,000% know that

this is a winning ad because one of my

best ads for roofing is literally just a

guy, a bunch of Mexican guys on a roof,

right, with a price related offer that's

similar to this one. And in the landing

page, you know, we can find the winning

survey. Like this this is good service

delivery. Like this is what works. I

mean, it's not as high converting

obviously because this doesn't have much

detail, but it does have the same exact

survey that I use. So it's like an

agency is running this and it's been

running for a while, so it's been

getting a good cost per lead. So, I have

an idea about like, okay, so this has

been working. I could probably just make

a creative similar to this and test it

out. Same with this one. I've been 20

years as a roofer. It's been running for

a while. It's been working well. It's

just a picture of the the owner. Similar

looking, you know, landing page. So, the

idea this is a roofer.

>> Attention roofers who have been screwed

over by marketers. You have a list of

crappy leads that some marketer or

Angie's list rep sold you that never

made you any money. me and my highly

trained USA based call center. We're

going to call through your old lead list

and set inperson appointment.

>> Yeah. So, it's like this is a nice

looking ad. Landing page is not loading,

which is a red flag. But we can see that

the ad is running. So, there has to be

something working about it. And um yeah,

like this is what I mean by creative

research. You can do this for any niche,

any any kind of ad, you know. I mean, I

did this for my ATP verification niche

um because I'm doing a little side offer

right now to do it, you know, just

testing it out. And I looked up ATP

verification, found some examples on

like what some people are kind of

running for that process and gave me

some inspiration and ideas into what I

should run, you know, like and to give

you guys an example about what I'm

running on my personal account, which

this is not my B2B account, which you

know, I have that this one. I've got

some other ones as well, but this

account right here for ATP verification,

I'm running, you know, these ads, some

basic static video ads. I'm running some

profile visit ads as well. And this is

all just personal stuff. This is the

side of the agency, a side of my

clients, side of all of that stuff. That

is what I mean by creative research.

More often than not, ads that have been

active for more than 6 months are

winners. If they're not winners, then

the marketer that has kept them up is

stupid. Um, proof capturing SOP.

So, proof is extremely important when it

comes to marketing and overall growth.

Okay, I want to quickly break down how

to collect as much proof as humanly

possible. I have a simple SOP here for

you and basically it breaks down how to

collect as much proof as possible. the

rules as to what makes proof stronger.

Proof that's raw over polished is

better. Proof that's live over recorded

is better. Showing instead of telling,

showing lots of mini testimonials is

better than one huge one like me or

generic, you know, people trust people

that look like them. Third party versus

self-proclaimed reviews. So, you know,

brand push or whatever you use. Um, and

if it's real, raw or recent, you know,

it wins. So, proof capture system, you

need a system that can basically

automatically collect proof. I

recommend, you know, creating some kind

of Google Drive folder to collect your

proof because this is really strong in

ads, you know, to use proof. Um, it will

always give you new creative ideas and

differentiate yourself from competitors.

So, what I would do every single week is

set a 30-minute block, harvest all video

testimonials, ask for them, chat, you

know, messages or Slack wins, so text

like, "I got my first lead, whatever."

Five star reviews on Trustpilot. You can

even set up a go high level automation

to send Trust Pilot review invites. Um,

all you got to do is create a Trustpilot

account, click on the invite, um, you

know, people to review and then you can

simply just add that to your automations

inside of Go High Level. Ask Claude if

you have any questions, screenshots of

leads, appointments, book jobs, all of

that. You want to just continuously add

to your proof vault. Uh, another thing

that a lot of people don't do is at the

start of a client relationship, record

where they're at, how many jobs they're

getting right now, what their average

revenue looks like, what's not working

for them right now. A lot of this will

be in the sales call as well, but I

would actually have you recommend them,

you know, to do record it separately in

some kind of selfie form video just that

you have that access. So whenever they

hit a milestone, ask right away now

because when they hit a milestone,

they're going to be at, you know, some

kind of emotional high. What a lot of

people do is they think that only, you

know, they can only get testimonials

from clients once they've completely

changed their life and done like 150k a

month to a million a month or, you know,

some crazy crazy results. And the truth

is is that whenever they get some small

milestone, their first appointment,

their first job, their first profitable

month, whatever it is, hey, can you grab

your phone? Just record a quick 30

second win. Just record what's happened.

You know, like if you do this often for

each and every one of your clients, you

will have a pool of proof about the

entire client journey. You'll have

videos about when they started the

relationship, when they get their first

wins, when they actually scale as

sitdown ones. And then like that is the

most heavy, you know, most powerful

marketing that you have because you can

turn that into ads. And for

testimonials, here are some questions

that you can ask them. What happened

before you joined? What made you join?

What happened after? What results did

you see? How do you feel now? And what

would you recommend this to or who? Use

this for ads, emails, processes, pre-all

videos, landing pages, automations, show

up processes, like everything. You can

use this proof everywhere. Okay, just

front it everywhere.

Okay, so video creatives. Now, creative

consists of three pillars. Hook, body,

CTA. All right. Now, to demonstrate the

importance of these three pillars, here

is the time distribution and importance

distribution. Now, most ads and we're

starting with video ads right here,

right? Are around 2 minutes long. You

know, that's the typical amount. Some of

them are longer, some can be shorter,

whatever it is, right? But that's the

average. Now, the first 0 to 5 seconds

should most likely always be the hook.

Okay, that's always the first thing.

After that, it's the body. Then it's,

you know, the CTA. You can even sprinkle

CTAs throughout. Now, importance

distribution, 80% on the hook, 20% in

the body, and basically nothing. 0% on

the CTA. Okay?

Now, when you make ads, especially video

ads, this needs to be what you think

about this importance distribution. You

should spend 80% of your time on hooks,

20% in the body. The hook is by far the

most important part of any ad, whether

it's B2B, B T B T B T B T B T B T B T B

T B T B TOC, whatever it is, right?

Especially video ads. The hook is the

main determining factor of success. 95%

of people who look at an ad or video on

social media. It takes literally 0.1

seconds to decide whether or not they're

going to watch it. Think about when you

scroll if you do or if you're not,

whatever it is, like people do, right?

And when they do, they scroll fast. No,

they constantly go from video to video

to video. Attention span now is at an

all-time low, especially because of

social media culture. So that is why the

hook is by far the most important part

of any ad. you the only goal of the hook

is just to get them to watch the next

couple seconds. Like convince them to

watch the next couple of seconds.

Realistically, all you get is one to

three seconds to completely earn

attention. So, just please do not

understand the importance of not only

having a good hook, but more

importantly, testing a bunch of hooks. I

mean, that's probably the most common

problem people face when attempting to

run successful like video ads. They just

don't test enough hooks. And yes, in

this video we will talk about how to

test hooks, how how to budget each one,

how to structure it out in the campaign,

everything. Making decisions like how to

actually determine which one is a

winning hook, how to double down on it,

how to make ad changes, how to scale

that, everything in this video. Hook

psychology. So hooks work because they

trigger one of these, you know, one or

more of these psychological levers.

Curiosity, so there's a gap between what

they know now and what they, you know,

want to know. Relevance, it feels

personal. If you're a roofer, roofers,

you know, whatever it is, got like

flashbacks and saying roofers. Emotion,

desire, fear, pain, anger, pride,

surprise, proof, immediate credibility.

We added X amount to, you know, in 30

days to a company. Novelty. It feels new

or different, not like everyone else.

Everything, you know, everyone in this

space, everyone that runs some kind of

agency or, you know, run ads, like, you

know, oftentimes there's a lot of

competitors, right? They're usually

promising the same thing. Your hook

should repackage the familiar in a

fresh, emotionally charged way. Okay? If

you ever need a hook idea, try one of

these. I will talk, you know, through

specific examples based on awareness

levels, but stick to novelty with hooks.

Okay? All of these are great and

amazing, but novelty is by far the

highest lever, highest performing lever

that you can pull here. Okay? people

just go crazy about the emotion, but

with home improvement contractors,

you know, that's what this is tailored

for. Obviously, you can change depending

on what who you're working with, but

oftent times proof and novelty is where

you want to stick in for, you know, have

your hook be for ads.

So, hook examples and awareness. Like I

said above with the offer awareness,

it's the same thing with hooks. You

know, I want to break through and break

down every single one of these. The same

goes for body, the same goes for

everything. Um, it's important that you

understand that it should change

depending on like your awareness level.

So hopefully for your ads, for your

niche, you've determined an awareness

level. Oftent times it's usually between

solution aware and product aware. So

that's where we'll stick to for the

hooks as well. But once again, if they

have no clue that a problem or solution

exists, good examples of how you can use

this in ads. One of our contractors went

from being knocking 10 hours knocking

doors 10 hours a day to being booked out

six weeks in advance using X system.

Problem aware. They feel the pain but

don't know how to fix it. If you're

still relying on referrals, that's why

your schedule's empty. If you're buying

leads from Home Adviser and Angie,

you're being robbed. Here's why. Now,

the thing is is like these aren't that

strong.

They just aren't that strong. And it

goes back to that pyramid of strength

here.

It doesn't make hopefully this can give

you clarity on like how to make your ads

and structure your hooks and script

these out if you're doing video ads.

Because you know if you're doing hooks

that are completely aware or problem

aware it's like you won't get as good a

performance if you're doing solution

aware and product aware. And this is why

it's so important to understand your

audience. So solution aware and they

know the solution exists but don't know

which vehicle or method is best. Forget

chasing shared leads. Forget relying on

word of mouth. Our ad system will bring

you book jobs directly to your phone.

They understand paid ads probably for

the most part especially bigger

companies. So you'd probably more be in

the product aware section. Okay. Okay.

And this is where you stick to proof and

novelty,

you know. And a good example of this is

we help roofers add $50,000 a month just

like Tim and book jobs or we literally

work for free until we do. Most

contractors rely solely on referral, but

our clients get book jobs directly from

ads and we guarantee it. You know,

whatever it is, right? Product aware

hooks, novelty, and proof is what you

want to stick with for home improvement.

Most aware oftentimes they don't know

who you are. So, this probably won't

work. Um, but if you have a personal

brand, this would work well like last

call to claim your area. Once we onboard

a roof in your city, we won't accept

anyone else. Um, this is more typically

used when people are most aware when

they know who you are. Um, you know,

right here, they know who you are. They

just need to know a deal, reason to act.

Now, this is why what you want to stick

with for personal brands already know

you have a product solution, you know.

Okay. Body. So, the body is the meat of

your ad. It's the part that connects

your viewers's pain to your solution.

And if the hook sells attention, the

body sells logic, proof, and

possibility. Like obviously the hook is

to sell the attention to get them to

watch more, right? But the body sells

the logic, proof, and possibility

actually, you know, showing interest in

this. So for the, you know, the entire

goal for the body is to identify the

pain clearly, name their situation

better than they can. So you understand

them. This is why understanding your

market and your audience and your niche

is important. Two, introduce the

mechanism or system. You know, show how

it works simply. you know, keep it

outcome oriented and then prove it's

real. Use data, stories, case studies,

examples that make it believable.

Understand that you don't need to

explain how your system works. You just

need to show what it does and why it

works for people like them. Okay? I

think people fall into the trap often

times where they explain so much about

the process and it doesn't do any good

for them. You know, that could do well

for the technical audience, but if

you're selling to 60-year-old home

improvement contractors that have been

business for ages, they don't care about

your AI caller.

They care about how many jobs am I going

to be able to get? Has someone gotten

jobs before that's been like me in my

market and will it work for me? You

know, you really need to make ads in the

eyes of your audience.

Body structure. Not everybody is built

the same way, but everybody will have

these four aspects in some order way.

One, pain or a problem. Relation. Talk

about the struggles your ideal customer

faces. Reframing. solution. Explain

what's actually wrong and what fixes it.

Revealing or proof. Show a specific

example, stat, or story that makes it

believable. And then remind or action.

Tell them what to do next and what

happens when they do. Now, here are some

body examples. I'll read through a

couple. Relate. If you own a decking

company, you know the worst part isn't

the work. It's the feast or famine

cycle. It's being slammed all summer,

then dead quiet the second that weather

turns around. Scraping for jobs off

referrals and the occasional Angie lead

that 10 other builders already called.

Okay, that's the relation. They feel

heard. They feel like you understand

their situation better than they even

do. Reframe. This right here is the

solution. Now, here's what's actually

wrong. You're relying on leads instead

of booked appointments. A lead is just a

name. We run the ads, qualify the

homeowners on project size and budget,

and you and only drop them on your

calendar once they've agreed to sit down

for an estimate. So, you're not chasing

anyone. You're showing up to people

ready to build. Okay, that's the

reframe. After that is reveal or the

proof. This is a calendar of a deck

builder we work with. 11 qualified

estimates booked in two weeks. Everyone

is a homeowner that's serious about a

new project and literally in the middle

of the slow season.

So this is when you show your proof and

show that it's actually possible for

them. And then action. So what's going

to happen when they you know book a call

or you know you know what to do next. So

instead of praying for referrals, you've

got a steady stream of real estimates on

the books year round and you only pay

when the homeowners actually show up.

tap below to see if your area is still

available. That is a great example of a

body. So you would basically lay the

hook behind this right, you know, before

it and then the CTA after which um this

is the CTA right here. So super simple.

That is how to make a winning body. If

you want another example, you can see

the roofing example there just like

this. So CTA is just the call to action.

You know, obviously it's not important,

so we're not going to take time on it.

Book a call, apply down below, get an

estimate, etc.

So, now that you understand everything

that you need to know about creating

successful video ads, it's now time to

write your first batch of ads if that's

what you're looking to do. Let's get

past this part if you don't want to

worry about video ads and you can go

through creating your ads. But, um,

similar to most things in business, you

learn and improve by doing it. My first

ever video ads are terrible comparison

to what they are now. Writing your ads

resource. Okay, honestly, I would

recommend scripting out your ads. That's

the first step to any successful ad

campaign. So, the purpose of this

document is to provide you with copy and

paste systems that you can use to

basically write your ad script. The goal

is to get a 5x ROI on these ads in 60

minutes or less.

So, this worksheet will require some

deep thinking, but it will give you the

framework that you need to speak

directly to your most ideal clients. You

could use this in accommodation to chat

or claude. That's what I would

recommend. So, all you have to do is use

the audience resource that you might

have already filled out. Just copy and

paste it here. Two, worry about the

offer resource. So, this is your

specific offer. But the truth is is that

like it's probably quite easy to make

your offer, it's probably pretty

one-sizefits-all. And what I mean by

that is if you go to the awareness

levels aspect of the offer, we're

between solution aware and pro product

aware. So, you can just make something

along those lines similar to there based

on the examples that we already have in

the offer section, which look just like

this. Super simple. And then once that's

done, then you can basically do the hook

creation, which gives you examples of

like hook awareness levels and stuff,

which you're probably in between

solution aware and product aware for the

most part. With hook creation, you can

use the hook examples resource. So I

have six hooks or six ideas of winning

hooks. One, two, three, four, five.

Okay, five. Ask a question. Make a big

promise bold, you know, claim. Call out

your ideal customer or profile. Qualify,

disqualify, act on the problem. You can

use this resource to help you craft out

a winning hook and then write I would

write hooks for your specific audience

awareness level whatever that is. Most

of you guys will be in the solution

aware um problem aware area um product

aware whatever it is. So I would write

out your winning hooks here. Don't be

lazy about this because like I said

hooks are 80% of the effort here. Step

four is to craft your body/cta. So once

again we have all the four aspects that

you should cover and we have the body

examples resource. So you can use this

to you know create your body with two

examples of mine. So you can copy and

paste them here and then once it's done

basic CTAs and then you have your bodies

too one and two and then you could write

your copy which honestly I'd recommend

using chatbt and yes we will cover copy

soon. You could use AI to make that.

Then you have your ad script. So you can

put all of the hooks that you have, as

many hooks as you want, the body CTAs,

because in the beginning, if you're

running video ads, I would recommend

testing 20 or so hooks and two or so

bodies. And a lot of them will stand out

to you specifically, and we will explain

how to actually test this, how to budget

it properly, how to set your budget

based on like what your goals are. We're

going to cover everything. Creating your

ads. By now, you have your ads scripted

out and ready to record if you're doing

video ads. If not, don't worry, just

wait because we're going to talk about

picture ads and different kinds soon. If

you're just watching to learn, then keep

watching. Anyways, here are a couple

recommendations for filming and stuff.

So, I personally have an Aperture Light

Dome 3 with a Sony FX3 and a E1.1 um 11

millimeter Sony lens. Probably about

3ish K total for this setup. 3.6K,

whatever it is, um with a Sure SM7B for

my mic. So, that's what I have. Um it's

kind of the guru setup, if you will. But

if you're bootstrapping it, just get a

simple tripod for your phone. Okay? It

could be simple just like this. Make

sure, by the way, when you're running

ads, you're running them native to the

platform. So, you'd probably record, you

know, upright videos. In addition to

that, you can get a simple tripod, a

teleprompter app. On the iPhone, you can

get this one or the other one, I

believe, is just called teleprompter.

And this is overpowered because you can

Yeah, this is the one that I use

personally that's on my phone is that

you can record videos with 4K just like

as you would normally with text that

goes on the screen so you can read it.

So you can really script record ads.

This is really good for handheld stuff

and also stuff that's on a tripod. Okay,

audio as well. This links directly to

your phone because having good audio is

very important when you record ads.

Okay, you don't want just the basic

audio. I personally use my mic. And then

I also have a Digi Pocket microphone

which I believe is what is that? Digi.

Yeah, I have these ones right here. Um,

so you can get those as well. Those are

the better ones. And then this is like a

solid setup if you're pretty if you're

more serious about this. This is the

best entry camera for, you know,

content. It's the one that has the most

like basic colors that work really well

for calls and everything. And this is

the typical camera that most people get.

If you look at think about a guru, they

probably have this camera. I like

filming and, you know, cinematography,

so I have a little bit of a better

camera, but it's not required. So, just

some tips for recording. Look your best.

People judge you in a split second. So,

if you're recording ads, shower, shave,

hair, makeup, brush teeth, clean your

[snorts] background, feel good about

yourself. Test filming at different

times of the day as well, just to see

when you're best. I find for some reason

that, you know, that's why I'm recording

this video at night. I find that I'm

better at recording at night. you know,

I just am not sure why. I just always

have the most energy at night. I'm kind

of a night owl. Um, comfort. Get very

comfortable with your setup. Commit to

finishing every video. You will likely

feel like it's total [ __ ] in the moment,

like recording, especially if it's your

first couple times, you know, in front

of the camera. This is completely normal

feeling. Okay, now you have the final

cut and you are in charge of what you

post at the end of the day. Okay, so if

you're not happy with it, that's fine.

You can just re-record the next day.

Always test before you film. Take an

extra 15 minutes, save yourself, test

the audio, test the camera, test the

recording. Because like, for example,

I've been recording this video for

almost an hour, and if it didn't go

well, I would not be a happy person.

Focus on giving. Okay? Make this about

them. If your goal is service, don't be

selfish when it comes to making ads.

Lighten up. If you focus on getting it

right, it will make you look pissed,

stressed out, stressful, all the bad

things. Have some fun and smile. Okay?

It's really not that high of a pressure

thing to do. It's pretty easy to make a

successful ad campaign. Number one, pick

a location to film. Ideally, in a

setting that's comfortable, you're

comfortable with that has natural

lighting with minimal background noise.

And keep in mind that this is very

important where you actually record your

ads. Okay? If you're working with a home

improvement contractor, you need to

record in a place that's familiar with

them. Whether that's your home or on the

job site or outside, walking, whatever

it is. Do not take some extremely

expensive high-end studio and expect

business owner like or expect

contractors to resonate with that. Okay?

You're going to get a lower cost. You're

going to get a lower clickthrough rate.

And I did explain that, you know, in the

clickthrough rate doc that we'll go

through. If you're doing complete B2B

ads and reaching out to founders doing a

million plus a year, it makes sense to

have a high, you know, nice recorded

studio. If you're reaching out, if

you're if you're doing client ads, like

BTOC ads for, you know, your basically

your home improvement company's clients,

then and you're having them record ads.

If they're doing video ads, like have

them record it in a neighborhood or

something, right? It's very important

that it's in congruent to your goals.

Don't use a crazy high-end studio to try

to reach contractors. You think it makes

you look higher authority because it

looks good to you, but it looks good to

you because that's what you know. It

they don't know it. It don't doesn't

look good to them. Set up your equipment

and do a dry run. Watch the footage.

Listen back to make sure everything

looks good and sounds good. And it's

time to record. So, keep your energy

high, smile, and breathe. Now, in terms

of post-prouction, I recommend hiring a

professional editor. I do edit most of

my stuff myself, to be honest, because

I've always grown up doing it, and I

like having that level of control. Maybe

it's just limiting belief on my end, but

my best ads have captions, subtitles,

B-roll, motion graphics, to keep people

engaged, background music, sound

effects. Please don't over complicate

this stuff. They don't have to be

perfect. They just have to be engaging

and they have to make sense. Display

your offer right and um do all the other

things right. Good script matters more.

U visuals are also really important. So

picture creatives,

picture creatives are by far the most

scalable and simple method in my opinion

to run successful meta campaigns. Okay,

if you're new to running meta ads, just

start with pictures, okay? They're so

easy, high performing, and these two ads

are some of the most profitable

creatives that I have ever used for

service delivery and for client

acquisition. I have gotten 100 plus

booked appointments, $20,000 a month in

cash collected from this singular ad.

Just this ad. And I should change this

because this is 900 plus leads from this

one ad.

It has 600 impressions,

500 comments. Like, like people don't

understand how much this is true, that

one ad can change your life. This one ad

that I found by testing

is literally

the sole reason why I make, you know,

around 20 to $30,000 a month in this

agency. One ad.

until you find that winner. It's hard,

but once you do, man, it's crazy.

Picture ads are awesome. They are really

good. You get a cheaper everything takes

it's faster to learn for meta because

they want to push it out. It's native to

the platform having pictures on there

and there's much less room for error.

And that's why I recommend beginners

start with picture creatives. So, to

create picture creatives, I'm going to

do this with you as well. um use

Higsfield or Claude or some kind of AI

image gen. Okay? Don't do them yourself.

It's not worth it. What you want to do

in this current state of the market, and

this could change with time, and if it

does change with time and we use a

different platform, whatever it is, go

into the resource section of this video

in the PDF for this video and just see

which one that we have in here listed

because that'll stay updated. Create a

new account, go to images, tell it

exactly what you're looking for. I'm

going to do it with you. Um, but yeah, I

like to use Claude to make good

Higsfield prompts. So, like, Claude,

make me a Higfield prompt that says

roofers main text, whatever it is. So,

I'm going to go ahead and do this with

you now and just show you like my

typical process to make good winning

picture ads.

Like I said, like I said, I'll go on

Claude and Higsfield, go to image, and

these are also super cheap to make. Um,

obviously I have lots of different

images and ads that I've been cooking up

here um on here, but I can go ahead and

just give you guys an example about like

how I would typically go about making a

picture ad. So, let's say I wanted to do

like 500 by 500 and like mimic this

winning ad. Now, the reason why I know

that this is winning is because one,

it's been running for two plus years.

So, if I go on meta ad library and find,

you know, similar ads and I know they're

winning and let's say I wanted to mimic

them. I could either one literally go

like this, send this to Higsfield and be

like,

remake this picture but different people

in a different location.

And that's it. Like that's that's

literally all you have to do to make a

winning ad. Okay. Another example, if

you want to be a little bit more

creative with it, be like, "Write me a

Higsfield prompt."

That is a

winning ad for I don't know let's say

um home let's go roofers

and have

it be a basic white creative

with the headline roofers. Let's go

ahead and like act like we were

mimicking one of these

and then a line under it

saying we will get you

six to eight jobs

on a pay per close or pay result basis.

Pay per result basis.

only pay for shown appointments

and then some benefits as well

associated with it which would be like

yeah so let's just say that

feel free to change this based on what

you think will perform better

and make it look good and cohesive

and high performing

but make the prompt okay so in the

meantime look at that this ad would

crush in a tropical area, especially

like a Florida or whatever. And the

point is is like it's so easy. Um, what

I would actually recommend doing is like

taking this, clicking the reference

button, you know, because this is how

you kind of work with it a little bit

and saying make this

a normal suburban neighborhood.

And the idea here is like obviously this

is our creative, right? And so, like I

said about recording video ads in the

location that makes the most sense for

your target audience. The same goes with

picture creatives, right? Especially if

you're doing real life picture

creatives. Um, so I just go ahead and

remake that. And then I also have the

prompt here.

And I can go ahead and pop this into

here as well. And we can go ahead and do

this with the auto size because it says

four to five. Generate.

And this is why it's actually better to

do four to five um like this aspect

ratio versus, you know, 1 one is because

it's more native to the platform. That's

kind of how you'll make that decision.

But, um, yeah, I'm going to go ahead and

just show you like what I come up with

here in this picture creative. And then,

um, you can see, yeah, so this one right

here, this would crush in Florida, like

this ad right here. And the point is is

like it's so easy to make fulfillment

ads. You know, another winning

fulfillment ad that I've seen a lot is

I'll go ahead and like plan it out so

you can see how I go about generating

it. Write me a prompt for a ad split in

four ways that shows four different

pictures of a deck or no four pictures

of houses

with new roofs. And one of the pictures

is a picture of a small family holding

a sign saying

roofs starting at,

you know, 6997.

Make it like a 4x4

grid

with

um

Yeah, let's just try that. So, this is a

winning concept concept you use for any

different fulfillment ads. Um, kind of

the just the like authenticity of having

a small family holding a sign with the

main offer. And you'll know like what

your winning offer is based on like

what's working right now in the market.

And it's obviously your job to figure

that out. But for the most part, I can

just tell you right now, it's probably

going to be price related. And you can

ask Claw to figure out exactly what that

price is for your specific niche. Yeah.

Like this is a simple ad and I would

honestly get rid of some of this stuff

on the bottom and maybe add some proof

on here to make it a little bit

stronger. But this is what I mean. It's

like it's this easy to make simple ads.

So let's try another one. Let's try the

B TOC ad or client fulfillment ad that

we just created with Claude. Okay, so

here's exactly what I mean. Like the

this ad will absolutely crush in just

about any home improvement niche.

Picture of a small family with a sign

like a yard sign type of thing. You can

even add the brand of the company that

you're working with on there as well as

pictures of fresh jobs and social proof.

It's like these are the type of ads that

will crush and it literally took less

than 5 minutes to make them. So that is

how you make ads for fulfillment and

that's just how you make picture ads in

general. Use some kind of generator like

Higsfield and these are cheap

creditwise. Like I didn't even put a

dent in my credits. Um so that's how I

make picture creatives. Now when it

comes to copywriting, copy is important

but creative is everything right? You

should be focusing like

99% of your energy on creative, okay?

And never really test out copy. In my

opinion, you should probably just use

copy, like one copy for just about

everyone. So, a general framework for

copy is having a call out. So, roofers

or, you know, area homeowners with a

nice emoji. Keep it whatever your

audience is, pain points, offer and

benefits, and then CTA. So, call out.

This is right here. pain points,

offer/benefits,

and you know, learn more scarcity, etc.

If you want to just simply crank out

some winning copy for whether it's you

or your clients, whatever it is, for

service delivery, use this prompt here.

And for client acquisition, use this

prompt here. So, the way you'd actually

go about using this is super simple. You

could literally just go ahead and say,

you know, copy this in full,

send this to Claude, and it's going to

basically tell you everything that you

need to know to make winning copy. Once

you make a winning copy, like I

recommend just keeping with it. And more

importantly as well, like you can create

your own copy for client, you know,

delivery, whatever. But I would also

recommend looking at what other people

are running that have been running it

for a year plus. And that's usually like

the most proven tactics. So, if I go

back to Facebook ads library here and

just look up like

um neighbors or I guess like because

typically like the copy that I usually

have people make has some kind of call

out and that's what we're kind of

looking for with city area offer. Um so

let's do like roof starting at

roof starting. That'll probably give us

good example like what roofing ads are

working based on the copy. Um

yeah. So this is like the winning

winning copy for roofing that's always

been around like this is the roofing ad

that's been working really well for a

lot of people. So something similar to

that. Now it's easy to find this type of

stuff. You know another thing you can do

is write like homeowners

and then go ahead and do way back. So

like a year or more in terms of timeline

just see exactly what people have been

running for a long period of time. So if

we do, you know, a year back for example

with homeowners, we could find lots of

winning examples of copy because if the

ads been long like running for a year

plus,

chances are that they're doing quite

well,

right? So

yeah, that's just kind of a good idea

here. It it really doesn't matter to be

honest.

Copy is usually just not that big of a

needle mover in comparison to creative.

But this, like I said, yeah, like you

could throw this in the cloud. You could

tell the information that you need to

actually make the copy and just have AI

do it for you. Like it's really not that

complicated. You can lay it out similar

to how everyone else does it with like

the spaces and everything. Just like

this great example of copy. Okay, look

at this. Call out, painoint, benefits,

CTA. It's exactly what I just told you

and it's been running for, you know,

more than a year.

So, that's how to make copy with AI. You

can do one for the service delivery

prompt and one for the client

acquisition prompt. Once again, the PDF

for this resource is in the description

of this video. So, in terms of copy as

well, there is a vault I have of winning

copy that I've used over the years. Um,

mostly of this is for B2B client

acquisition. So, this is copy that I've

used and tried and also like had clients

use and different niches, different, you

know, examples of what you could be

running.

Um, so you can use that as well. Now,

destination, funnel or lead form. The

best destination by far for optimal

conversion is either a funnel or lead

form. These are the two main options.

The funnel or lead form needs to align

well with the ad creative and perform

well. Otherwise, it won't matter how

good your ads are. They will never

convert into anything. You could get a

high click-through rate on your ads.

Lots of people are clicking the ads and

being and interested, but have a bad or

poor performing funnel or lead form and

not convert literally anyone. So,

there's a couple things that you need to

understand here. Number one is

alignment. Once again, it's very

important that your ads align with your

funnel. If you're running ads that look

super high, professional, performing,

then you better have something to match

it. And, you know, on the back end, a

good example is this right here. This

one is for gravel

on time.

Okay, get your quote, whatever it is,

and then get quote. You click it, you go

to some kind of survey. Looks exactly

like the ad. Okay, and this is the

congruency I'm talking about. Now, this

is a weak funnel because there's so many

different things you can click on. so

many different ways you can get

distracted and ultimately like it's not

going to be that high converting but you

know obviously you can tell like this is

probably a nice video ad probably

performing quite well because it's been

running for so long and the congruency

is there though which is very important

that's the first step so alignment you

know same wording if you have bad

wording that's different than your ad

you might find a big drop off you know

people might click on the ad and go to

the page and just click off because they

don't think it's the same thing I've

dealt with this problem in the past

Another thing is friction. So as a

funnelmaker we have full creative

freedom to manipulate the lead quality

through friction. So naturally as people

move forward through the you know the

whole process of throughput right where

they go from you know seeing the offer

the audience the creative the funnel the

conversion there's going to be a natural

drop off right because there's more

steps that you know the process has to

go through. So with a working creative

and an offer in the front and you know

in front of the correct audience there

will be lots of clicks onto the funnel.

And we can visualize this with a drop of

water. With more qualifying questions

and details in the funnel, we add

additional pipes or friction to the

pipeline, which naturally makes, you

know, people who aren't as interested,

they won't even bother with it, right?

So, we'll just naturally get a higher

quality lead, but we'll get less leads.

And this is how you want to view funnels

or just the entire system in general.

You will only get a certain amount of

clicks onto the website, onto the funnel

or lead form, whatever it is. And as you

add more questions and more frictions

and more friction and more things in the

funnel, you know, for example, this page

has a lot of friction. There's lots of

air like things that we can do, extra

areas, you know, we enter a zip code.

Let's say we actually do this. It's my

old zip code. Um, get pricing. Okay, we

have all these different questions and

different things. And again, we have to

enter this. This is additional friction.

But now they, you know, autofill this,

which is less friction. So the point is

is like you want to make it as little

friction as possible in the beginning

but if you over time once you get lead

you know throughput and you get results

out of the pipeline then you want to add

friction to find a healthy balance of

getting a good cost per lead in addition

to that getting a good quality lead.

So like I said, whether it's you or your

client, start with minimal friction,

make sure the prospect prospects, make

sure the process is actually working and

getting conversions.

Then only if you have too many leads and

appointments coming through and your

quality isn't good enough, then you

would add friction to decrease the lead

flow and improve the quality of each

individual lead or appointment. This is

how you want to think about a funnel.

Okay, so that's how friction works. Lead

forms. Lead forms are Meta's native way

to convert people from ads. Lead forms

are the lowest friction possible. And

because of that, they are the worst,

right? They're not great. Everybody just

seems to fill them out without much

thought. And you know, and the reason

why is because it's native on the

platform. Everyone uses lead forms. And

because of that, they often don't even

register that they did it. I mean, a

good example is like when's the last

time that you filled out, you know, you

fil like you went on, you were scrolling

and you like remember the last couple

videos that you did. Like that's how

people view lead forms because you don't

like go outside of the platform. You

just fill out a native lead form, but I

have used it very successfully in the

past. And here's how I've done that for

service delivery and also for client

acquisition as well, which let me just

quickly update this. So, basically, I've

spent around $20,000 on this single lead

form. And that lead form is this exact

setup right here with these two

questions with conditional logic. Um,

adding a little bit of friction just to

have it in there, but it is native to

the platform. Um, you know, with how I

set it up and the integration as well.

So, it's important that you understand

that there's no perfect way to set up

lead forms. In my experience, like lead

forms are good, but the quality is just

so bad that if you're just you're better

off doing a landing page unless you

don't have much budget to work with. The

questions that you might ask that you'll

ask in the lead form are also just like

the qualifications that you want to make

sure your clients check before you

potentially speak to them or prospects.

Um, this is the lowest friction method

you could use, but keep in mind like you

won't really be using much pixel and

stuff and so there isn't that much data.

It's not as accurate.

So, this is the actual lead form setup.

It's a more volume lead form that is set

to optimize and you can basically go

through all of this and use this

resource to build out your own lead

form. Conditional logic in the top right

set on all these set to Q2, which is

basically a question saying, would you

be willing to spend 3.2K 2K a month to

meet a minimum of 10 qualified home

owners each month. If they're not making

that much money in revenue because these

are DQs to us in the first place, but if

they're willing to spend enough, then

it's fine. Some of them are just lower,

you know, companies not doing as much

money in revenue, but ultimately like

have a lot of money because they've made

businesses in the past or whatever and

they could be still good clients. Um,

yeah. So, we have basic logic that says,

are you the owner and partner of the

company, which is question two, um, or

three and basically that is the logic

that I have set up. the contact

information in order to see if your

market's still available. Please fill

your info as well as the ending page,

which is step two to two. See if your

area is available. Tap secure now with a

go to website. And the link is a booking

page, which I'm going break down once we

break down the landing page setup. So,

that's an example of basically how to

set up this lead form. And if you want

to see like the actual specific

screenshots on this lead form, what it

actually looks like, the actual setup

specifically, here are the exact

screenshots and setup for this. So you

can use this in full to set up your lead

form exactly like mine. Exact settings,

exact everything just like that. Now to

integrate this with go high level to do

it all you have to do is go to settings

go to integrations connect whatever

Facebook account is associated to the

lead form select tab on Facebook form

fields mapping and then basically map

the name okay so map the name of the

form and then you would go ahead and map

the fields so you would add email is

email phone number is phone number full

name is full name state is state city is

city and you have often times you have

custom questions what you can do is go

to settings and go highlight level and

go to custom fields. Create single line

custom fields which oftentimes my

snapshots usually already have them. You

know I have for example Q1, Q2, Q3, then

you can apply those to um automations

and things. So if you don't have

anything like Q1, Q2, Q3, you can

literally go to settings and I could do

this with you really fast. Like let's

say you're inside of go high level right

here and you want to do this. You would

go to settings. You would go to custom

fields

and then all you would do is create a

new field, a single line field contact

and then the field name would be

something similar to the questions. Like

let's say one of the questions in the

lead form is what was your revenue last

year? You can make that the field name

and then create it. Okay. Well, folder

name as well, contact. Okay, create it.

Now you have that. When you integrate

the lead form, you go to settings, like

I said, integrations, and you would

basically integrate a lead form by doing

form field mapping, and you would choose

whatever lead form that you just made.

So, let's say it was this one. Then,

this question would be mapped to what we

just made, that custom field, which by

the way, it's not loading, but if we go

and find it, which I believe it's like

revenue, is it? What is your current?

What was your revenue last year? So if

we go to custom fields and check on it

really quickly,

what was your revenue last year? So this

is what we want to find. Okay, we copy

that. Then we go to settings and

integrations back to the Facebook form

field mapping and then simply set

that field and that question to what we

just mapped. Then we can use it inside

of automations, send it to our clients.

And that's how you basically map it. So

you press confirm and then what you can

do is add this as an automation trigger.

Then if you have a new lead automation,

you could sync that to the lead form. So

like so let's say we had a new lead

automation and we wanted to sync this.

You get them in the snapshot probably,

but if you don't, then you can make one.

Then you could just change the trigger

to Facebook form lead form submitted and

then just choose the specific lead form

by going add filters is form

or form is and then choose the specific

form that you have mapped and they'll

show up here once you have them mapped.

So, that's how to get it integrated with

go high level. Um, which is basically

all of this that we just walked through.

So, that is everything you need to know

about lead forms. If I were you, I

wouldn't recommend using them to be

honest because they aren't that good. I

would recommend using landing pages. And

when you build out this lead form and

actually go through these screenshots

and do it, make sure to do it inside of

the actual ads manager instead of the

business settings because you will get

more options as to like how you can set

it up because sometimes some people

don't see conditional logic. That's

because they're not building it out

inside of the proper place, which should

be the ad set. So, funnels, funnels are

the optimal way to have a successful ad

campaign. Funnels give you more

flexibility, how much friction you want

to test, what headlines you want to

test, more accurate tracking with data.

And funnels typically consist of a

couple of things. A call out, a headline

or subline or get out X outcome without

Y pain. either a VSSL or a resource of

some kind to, you know, give them more

information about what you do, call to

actions,

information about you offer, so social

proof, the process, etc. A way to

collect and qualify prospects to turn

them into leads or a survey or form. And

a way to book appointments, which is

just a booking calendar. A good example

of a winning funnel is this. And this

funnel by no means is perfect, okay? But

it has been working for me. Um, there

are improvements I'll show you that I