The Young Genius Who Built a $15M Business Empire (Brez Scales Podcast)

You got billions of views. You became a liquid millionaire at 20 years old. You generated $19 million for all your agency clients. And you basically bought every single one of your dream cars. And he looks at me and he asked me if I want to f*** his girlfriend. And I was literally writing, I will live in Miami. I will own my dream car. I will make it. He comes running out of his office as I broke. Someone's in the driveway with a gun.

- I thought he was trolling, so I turned around. He's not trolling. - I keep telling my parents about this stuff that I'm trying to do online, but none of it's working. And it just felt like very demoralizing because I wanted it so bad, but I just was never able to prove it to anyone. - You have 300 times higher percent chance to get into Harvard and become Brez. Do you ever sit back and just think like, what the fuck?

Yeah, um...

Bro, even like looking back at my younger self, I think a lot of times I always imagined myself in this position. But now being in it, I think it's pretty surreal. And on a day to day basis, I would say there's probably at least one moment every day that I wake up and I'm like, what the fuck? So we actually like we went and did research. So we took all the documents that we had, we put into A.I.,

And we asked AI, what's the chance that someone can be born tomorrow and essentially match all your accomplishments and become breads? So I want you to guess for a second what that percentage chance is for someone to accomplish everything you've also accomplished. 0.01%. You want to guess again? 0.1%. AI gave us 0.0005% chance. And when I asked it to be conservative, it gave a 0.001% chance.

The chance to become an NBA player is 0.2%. So someone's more likely to wake up and become an NBA player, an NFL player, a Premier League player. The funniest one for all the college kids is someone has, they have 300 times higher percent chance to get into Harvard. Damn. How does it feel hearing that? I mean, when you put it in that perspective, it's pretty surreal. But...

then again i look at it and i and i look at all the things that i did to get here and it feels like i deserved those odds you know yeah but from an outside perspective to to hear it like that is is pretty surreal bro like that i'm that fortunate to be in the position that i'm in like hearing that number how does it like internalize your younger self i mean to my younger self like that would sound

Bro, above NBA and NFL. Isn't that crazy? And my dream when I was little, like when I was like nine years old, was always to be in the NBA. Like I was a basketball player growing up. And now like to, when you put it in perspective like that, that I'm, let's just say more fortunate to be in a position that I am than an NBA player. Like that's crazy. But like for my younger self to hear that is insane, I think. And he would be very surprised. But thinking about it now in this current moment,

I think that I deserve to be where I'm at because of the work that was put in to get here, you know? Yeah. And, I mean, speaking of your younger self, I feel like I kind of want to start back then. So you grew up in a place called Rice Lake, Wisconsin. Yes, sir. It says here that only 8,000 people lived there. So it's like not that much. And-

You came from a good family. And so it's like you, some people like to say, oh, they had the path drawn out, but you actually had the path drawn out. You could have went to a really good school. You would have a really good job, probably gotten married, a bunch of kids. And then you would have actually retired in a nice house in Wisconsin on the lake and just chilling. So I'm just like really curious because you have a lot of older siblings also that went down that route. What made you just think I'm going to do the complete opposite of

and take that risk? So I think it all, you know, someone asked me this actually a couple of days ago, one of my close friends, Orangey, we were, we were in the car and he was vlogging and asked me like, what stemmed you to get into entrepreneurship? And I think it all started with my dad. My dad was an entrepreneur himself. I was kind of like saw him growing up, all the hours he was putting in, how hard he worked, like what he did to provide for the family and just like how disciplined he was. And I think,

Ever since I was a kid, that kind of stemmed the same inside of me. And I always wanted to be like my dad, like, oh, I want to own my own business. And I mean, there was even, you know, the opportunity to go and like take over his business. But I always knew that I wanted to go and do my own thing because I kind of got a mix of both worlds. It was like my mom was a very creative person. She was a photographer as I grew up. And my dad was an entrepreneur. And I think I was blessed with like both of those genes. Yeah.

And how you said earlier, I kind of have that creative mindset while still having the business mindset. And most people either have one or the other. Yeah. I think I was blessed with both. And so it was like a mix of...

the creativeness of wanting to go out and experience and like try to do things on my own but like the entrepreneurship mindset of like when I try these things and fail at them I'm not going to give up yeah and I think both of those kind of just came together and it was like a blessing yeah I have both of those skill sets and both like perspectives yeah when it comes to any sort of like new endeavor and so you said um

You were like at 14, 15 years old, like a fat kid just playing Fortnite all day. 14 hours a day, precisely. What was like one thing I couldn't find anywhere was your trigger. What was like the trigger moment? What realization did you have? What happened for you to think like, all right, fuck all this. Like, I'm just going to go do my own shit. And above all, like, I'm going to go from having fun and enjoying myself every day to

to just enduring pain every single day. As funny as this sounds, I think it all stemmed before I actually tried to get into the online business with Fortnite.

i don't know if you played fortnite or yeah or i don't know if the viewers played four guy whatever but everyone always wanted to be like the fortnite like pros yeah like the kids that just got to sit in their room all day and play fortnite and like make money from it and so i have it here it's kind of funny because it says 15 years old and trading which like doesn't make any sense like that does not align so yeah

What was like, when did you start to transition from like Fortnite? And then what's like the first thing you pretty much like did that counts as like online business? Trading. Day trading. Day trading? Yeah, I was 15 years old. So I was a freshman in high school. And I remember like, bro, I was so clueless. I had no clue what I was doing. Fair value gaps and all that. Bro, I like didn't even know what that meant at the time.

I literally would go on Robin Hood like in class and like pull up a stock chart and I would be like the type of kid in class where I was like looking around to see if anyone was looking at my screen that I had candlesticks on it because I thought it like made me, you know. But like I was trying to learn

But I wasn't trying to learn the right way. I wasn't going out looking for information. I was just trying to figure shit out on my own. Because that's the type of person I am. I would way rather just throw myself into the fire and figuring it out myself.

like figure something out through just failing at it and learn the hard way rather than I would like being told what to do. You know, that's, that's always the type of kid that I have been is just like to figure it out myself. Where'd you build that habit? That's a good question. Cause like my brothers aren't like that. Like no one in my family is really like that. You're the youngest, right? Yeah. It sounds corny, but like the wild child, you know, you know, there's a study that was done on like the, like siblings. And, um, a lot of times younger siblings are super crazy because it's like,

I think it's like in like animal habitat, the more kids parents have, every kid sees every like older sibling and says like basically realizes they have to be different. So they just start to behave super differently. And that's interesting because I always kind of have been pretty different from my brothers like growing up, whether it's like through sports, whether it's like whatever. I've always just kind of had different like habits, patterns, whatever.

But that was like one of the main things was like my personality was just very different from them. And I was always the kid that would just like not really listen to my parents. Like I would get in trouble the most in school compared to them. I would just go and like do shit on my own, you know, and just learn the hard way. But.

I like to go out and just do shit and figure it out as I do it, you know? That's interesting because if you're training at 15, I think you said you worked at like Farm and Fleet? Yeah. Like I said, you were stocking shelves. Like was that before you started trading or like what was that like? That was after because when I started trying to get into trading...

Couldn't drive yet. And when I got my job at Farm and Fleet, I could drive. So I was 16 when I worked that job. That was my first... Well, aside from picking weeds for my dad when I was there at 14, that was my first real job. My dad would pay me like seven bucks an hour to pick weeds. So even though you like came from good, you still like... That was like your own money. Yeah. Yeah. My parents were...

See, like, I wasn't a super spoiled kid. Like, I was well off. My parents, you know, did nice things for me. But when it came to, like, oh, I want to get a PlayStation, it wasn't like, okay, we'll go buy it for you. It was like, you have to work for it, you know? Or, oh, I want to go get, like, even when I was little, like, a new Lego set. It was like, okay, use your birthday money or, you know, go do some chores in the backyard and save up some money for it. So, yeah. One thing I want to talk about is, like, you seem...

And even Pierre mentioned this. He was like, Brez will just do whatever. He'll just take that risk. And you seem to have a very weird relationship with like consequences. It's kind of like it doesn't like it's just not there. So you just like do stuff and it's not there. Like most people's relationship with consequences like really bad. They won't do anything because they think about what's going to happen. What it sounds like is that you never think about what's going to happen. You just think about what you can do in the moment.

Like talk to me more about like that habit and like how it affected you think your success in your life. I think I'm a very living the moment person. Like tomorrow's not promised. So why not do everything you can today to like push yourself forward? Yeah. And it's also just like, for me, again, I've always been a person that loves to just throw themselves into the fire and learn the hard way. I think that that's like the best way that I can learn is just through failure because failure teaches you something that

someone just telling you something can't you know it's like for me i would rather just learn hands-on the hard way but yeah bro i think i'm just like a very live in the moment person just very like i've always practiced abundance i i don't really worry about things that aren't a problem to worry about right now do you think it was a given or do you think you practiced it in a way was there ever a time when you were younger

where you didn't have that habit and you feel like you did something that helped you develop that habit. Like when's the first time that you kind of like took a risk, even if it was like small, like you did something that was like not normal that you feel like kind of helped you build up the habit. I would always do shit. My parents wouldn't tell, would tell me not to do. Like I was always just that type of kid, you know, it's like I was born with that.

And I think that that was always just rooted in me rather than it was like some canon event that like made me start acting that way. I think that that's just the way I've always been. And I think that,

that's the right mindset an entrepreneur should have is like not being afraid of anything. So I mean, speaking of taking risk, you said you worked at Farm and Fleet and you saved a bunch of money and then you put all that money into NFTs and tell me how that went. Bro, probably like nine, six, nine months after trading Endeavor, like I ended up giving up on that, whatever.

so i started getting into like crypto and that's when nfts started popping off and funny story actually like orangey was one of the people that like i would watch so i was like an orangey fan now he's one of my best friends yeah it's crazy that's because i knew him from fortnite so i saw his transition into nfts and that's like i i watched his fortnite videos so then i started watching his like crypto nft videos

And that was kind of one of the people that like got me into it. But I don't know if you were around at all during the NFT phase. I got scammed of all my money by my partner on a collection that I was going to launch.

And we had like thousands of members in Discord. And then before launch, he took everything away. That was like my entrepreneurship, like catalyst. And then because of that, my dad forced me to go to college because I failed. So, yeah. But that's like, you know, different conversation. But yeah, bro. So I had this money saved up. I don't know how much, maybe a couple grand. Like I would blow a lot of my farm and fleet money going out and getting food with my friends or shoes or clothes. So I didn't have that much money, but a couple grand.

and so i was just like one of those broke kids in the nft space trying to grind for white lists and like if anyone doesn't know what white lists are it's like where you basically get like a roll

to be able to buy the project early bro you're underplaying it bro yeah you had to grind you had to just text in discord sit in the voice chat so i was doing that like trying to get white listed for these projects so i can make quick flips on nfts yeah and every project like my my radar for what a good project versus a bad project was was awful so i would get white listed for these projects and i was like oh i'm white listed and then i would mint it and i would like

it would sell for below what I minted it for off RIP. So I was just like losing money. And then I ended up just like losing all my money on NFTs. And then the market kind of died. So that's then when I took a step kind of away from that and didn't really know what to do next. And then that's when I got into like drop shipping. Okay. So like one thing I want to ask you though is,

The trading didn't work. And then NFTs didn't work. How did that like, how did that feel? Because especially with NFTs, like you're, dude, you're grinding. Then you get rugged. Then you get rugged again. And then you get rugged again. It was like, and then you realize like, shit, unless I create a collection, I'm not going to make money. So like, did you ever like get doubts about like business in general? Did you ever like, did you ever like think like, shit, like I might not be made for this? Yes. And for me, like,

the couple grand i had saved up wasn't shit like i didn't care about losing the money it was just the fact that like damn like i'm not getting closer to my goal you know but like stepping away from it now and seeing it from the perspective of myself now it's like damn i was because i was learning through those that was two years though that was like that was like trading and everything that's two years of like you trying to make it so it's like the nft like season like that lasts like what like six months eight months six

yeah somewhere in that range we don't gotta say 6 to 8 yeah 6 to 8 yeah okay but yeah I mean looking at it from perspective now it's like I'm very grateful for those moments because that taught me a lot

And it taught me how to accept failure. But like in the moment, it felt really shitty because it was like, damn, I'm seeing all these other people online winning. And I'm so young. Like I didn't understand that like it's only about my journey. You know, it's like I was comparing myself to these people and just like it makes you feel like shit, you know? That's the worst part because especially in NFTs, you literally probably like you like I remember seeing guys becoming millionaires. Yeah, overnight. Like in front of you. Yeah.

A guy you talk to in the chat. Yeah. A quarter mil. And you're just like left with nothing. And it's like, I literally am broke. Yeah. And it's like, I just did all this work for nothing. And I remember at this time too, very specifically, like I was so hungry for like a quick flip like that because my parents were seeing me putting this money into NFTs and they were seeing me lose it. Yeah. So they were like, oh, you're falling for these get rich quick schemes online. And I was just trying to like explain to them that I'm just-

Like trying to learn, trying to do something. How did that, I'm sorry for cutting you off, but like how did that feel when like everyone's kind of getting on your ass, but like you know it's coming? That's what I tried to explain to them. They just didn't understand it. Obviously it felt like shit because like I was confident in my abilities to like make something happen. And I knew that like,

the only way I could get them to understand by was just by proving it to them. And so that's why I was like so hungry to make at least just a little bit of money so that I could go and like show them like,

look at mom look at dad like i made this much today and like give them some proof of concept and it's not like they were telling me get off your computer like stop doing that they were just like oh don't fall for that stuff it wasn't like they were forcing me to not do it but like i had a close enough relationship with my parents where i was always honest and open with them and wanted them to like know what was going on in my life in a sense so i wanted to just like especially prove to my dad

that like I was an entrepreneur too in a sense and like I was gonna do my own stuff yeah um so I think that that was just very important to me to show them that I was capable of doing my own thing and making them proud

And in that moment when I wasn't able to do that, like it felt horrible, you know? Did you feel like a bit of like a disappointment when you keep trying to do something that doesn't work and like your dad kind of sees that and it's like... In a sense, yes, because aligned with the same time, my brothers were both getting D1 scholarships to go play golf. And it's like my dad was a big golfer. D1? Yeah. So he was like, you know, ecstatic about the fact my brothers are both going D1 to play golf. And then there's me like...

Yeah. Fat, like, sitting in my room all day. So I kind of did, like, I never have really told them that. Yeah. That, like, in that moment, I felt like a failure. And I would tell them that now because it doesn't matter now. But, like, I never wanted them to, like, feel bad for me in a sense. And it just felt, like, very demoralizing because I wanted it so bad.

but I just was never able to prove it to anyone in that moment. Did you feel like very alone for a bit there? Yeah. And like, I had a couple of friends at the time, you know, like I would hang out with my friends and stuff, but I still felt alone because none of them like understood me in the way that I understood myself, you know, like no one in that moment understood me. I think not many people in the whole world could understand like that feeling, especially with the fact that you went like, and actually like,

battled through it and still made it work it's like you you have so many good people around you but you still feel so alone because you're so different from everyone else that is around you and that's supposed to be like as a kid like your prime that's when you're having fun you're going out like you're chilling with everyone and instead like you're stressing about like how to make it and i even still was like going out having that fun a little bit but it just wasn't

the same that i think it was for a lot of people because like i didn't care about anything else besides like trying to get to where i am now yeah you know that was like my only concern the only thing i would think about the only thing that i cared about yeah isn't it crazy i think about right now like i mean yeah and like i never really talk about it from like that sense but now that we're like getting deep about it yeah it really does make me like

Think about how I felt in that moment. I've almost just kind of like neglected the way I felt in that moment in a sense It was funny. I actually found um when I went back home my parents just sold our childhood house But when I went back home the last time before they sold it like in the fall I found my old notebook from like this time we're speaking there now and

And there was so much written in it from that time when I was trying NFTs, literally me manifesting in that notebook. I will make it. I will make it. And I wrote the dates on there. I think it was like 2021 or 2020, 2022, maybe somewhere around there. And I was literally writing, I will live in Miami. I will own my dream car. I will make it.

And like signed my name next to it. There's clips of it in that little movie I did. I don't know if you ever saw that. But yeah, it's crazy to think about now. Like four years ago, whatever that was, five years ago, I was like writing that in my notebook at the times where I felt like my lowest. And there was one page specifically in there where I said, like, I feel the lowest I've ever felt in my life. And then next to that, I wrote like exactly what I just told you. I will live in Miami. I will own my dream car. I will make it.

So it's crazy. We watched, like we researched the therapist video and in there you talked about like not wanting to like be a void, like not wanting to be useless. And like, I was curious about that. And I think that makes sense because like your dad has accomplished, your brothers are fucking crushing it. And you're like 16. Like what am I just going to be useless? Like how, like, you know, essentially trying to kind of find your own worth was that like,

was that ever a thing for you to be like i want to be someone like i want to also prove to be someone like yeah and i think i've realized that now with the success that i've had

at the age that I've had is now I've realized like, and that therapist kind of helped me realize, I think my biggest like thing I'm scared of in life is not becoming the person that I want to be and not making the people around me proud and just like not making myself proud. I think that during those times for me, when I was close to giving up or kept me going was a lot of the people's content that I consumed online.

so i think for me to be able to go out and and put that content out for people is the iman vlogs is huge yeah i mean the iman vlogs even orangey were like joining welsh and stuff yeah there was a lot of people out there that like i would see their content and see what they achieved and tell myself like if they can do it why can't i they're they're no different from me so for me to be able to to make content and put that out there for these people to

see that same thing, I think is really fulfilling for me. Because I've always, even when I first started posting content, like I always knew that there was a reason I really enjoyed it. But I think recently I've really realized that that reason is because I can be that person to those people that watch it. So essentially you can be the person

that you needed when you essentially had no one. Exactly. Do you feel like you've been that person for a lot of people? I think so. A lot of people tell me that when they meet me in person, when...

You know, when I look through my DMs on Instagram, when I look through my replies on X, when I look at my YouTube comments. Would you say that's like worth more than the money and the cars? Yeah. And I'm not going to lie. I love the money, the cars. I love all that stuff. Of course, everyone does. But I genuinely do think that like on a deeper, deeper level.

that that stuff truly does mean a lot to me. But I think sometimes it really takes some thought and effort to realize that, you know? Yeah, that's sick, bro. Like, I'm actually happy that we kind of like got down to it. And obviously after the NFT stuff, if I'm not wrong, you were like 16. Yeah. And then you said you got into dropshipping and then you made like, what, a couple thousand dollars in there? Yeah, my first ever store was,

Oh, which one was it that I did first? I can't remember. I had two stores that I got a couple sales on. One was like these cool little lighters. Okay. And then one was these little like,

Christian dumbbell bracelets. They were like a bracelet with a little dumbbell. Yeah. I can't remember which one I did first, but either whichever one it was, I think the lighters. I got like my first three sales from organic on TikTok. And that was like my first little taste of a Shopify sale like that. If anyone out there has ever launched a Shopify store and gotten their first sale like that, feel as graceful. And then

I ended up switching products to, I think the bracelet, assuming that was the second one I did. Got a couple hundred dollars, I think, worth the sales on that one. And then I can't remember if there was one more store that I ran or if that's when then I was like, oh, I'm going to start my own product, which was clothing brand. Yeah. How did that transition actually happen? Like, how do you go from like drop shipping to like,

Started like your own clothing brand and like what was that like? Well, that was that was like a big trend at the time I don't know if you were involved in that like scene at all But like Kwan and Caprice and like those dudes like a lot of the Atlanta dudes Yeah, so Kwan was like popping off like Atlanta. Yeah. Yeah, so I was like damn I want to start like my own clothing brand like I've always kind of been into clothes and shoes and stuff and

So I was like, I want to make my own products. And like from the get go, bro, it was just like any other kid saying he wants to start his own clothing, right? You know, like it looked awful, like had no taste, had no meaning, had no story. But like I was really, really grinding to like figure that shit out. I was in discords. I was in

All these different chats, just like talking to people all day long. And this was at the same time I was going to school. And this was like... Like college? No, high school. High school, okay, yeah. This would have been like beginning of my senior year of high school. So during school, like...

as cliche as it sounds to say, like I wasn't doing school at all. Like I would bring, you weren't allowed to bring your own laptop to school because on the Chromebooks, they would monitor what you're doing with the teachers would with their little thing where they can see your screen. But I somehow convinced all my teachers to let me use my own MacBook.

And a couple of my teachers knew what I was doing. Like they knew I was working on my brand and shit and they didn't really care because like they just liked to see me doing that. So I literally wouldn't do school at all. Bro, the 40 laws of power. Yeah. I would literally just be like designing clothes in Discord, talking to people, just like learning. And then I had my first drop with my brand and it did okay. I think it did like $2,500 in sales, which it was crazy.

I had all the inventory up front, which was almost like selling out of all my inventory. Okay. I guess aside from the t-shirts, because like I use this manufacturer from like Pakistan. So wait, what year is that? This was my fall of my senior year of high school, fall of 2022. But yeah, so I had that first drop.

All the t-shirts got messed up because the manufacturer was shit. So I ended up putting them on my website for free. But this was when I started posting on TikTok. I had my account for Trader. Four years I've been on TikTok. And so I had Trader, which was the clothing brand. And then I made my TikTok called 5 Star Brez.

And that was like my personal brand one. So on trader, I would post like B roll of the clothes, like just little trends, stuff like that. And then on my personal, I would post more like, not like fashion content, but kind of fashion content incorporating my brand in a sense. We have a question. Yeah. Where did, where did, um, where did Brez come from? Like the name? Yeah. So Brez, when I was in middle school, we got these jerseys in basketball. We got these warmup jerseys and mine said like my

My brothers said Resnick. They didn't want to put Resnick on mine too. So they put like B-Rez. Like initials. Yeah. And then people started calling me B-Rez. And then I put that just on my name on video games and it all together was Brez. So then when I made online friends, they started calling me Brez instead of B-Rez. Okay. Yeah. And then that just became my name on everything over time. So when I made my first TikTok account, it was five star Brez.

My name on Instagram was still like Bergen Resnick. That's like the most clothing brand name ever, bro. Five star, bro. Yeah. With the fucking star, like the sign and shit with the patch, star patch and shit. Yeah. So yeah, going back to the clothing brand. Yeah, yeah. So I have my first drop that like almost sold out, shipped all those orders out, felt amazing. And then I started working on my second drop. And that's when I actually like, my first drop taught me a lot about like,

just consumer like psychology, like products, manufacturing, shipping. Like I learned a lot from that first drop. And I remember when I started my clothing brand,

I was like, I'm going to start posting on TikTok because everyone from my school is going to see it. And like, I'm going to look stupid posting this. And people are probably going to like make fun of me. No one ever ended up really saying shit to my face. But I remember people like my friends and stuff telling me like, oh, this person was talking shit about you and your brand like behind your back. And it was always just like, whatever. I don't care. It would get to me a little bit like definitely.

deep down, but I didn't really care. I never showed I cared. But I remember telling myself, I'm going to post on TikTok because all these people from my school are going to see it. And if I don't make this work, I'm going to look stupid. So it was like one of those back against the wall type of moments where it's like, I'm going to put myself in a position where I'm really uncomfortable so that it makes me want to succeed even more. But yeah, second drop, I ended up actually making a product that was like pretty good. Like it was, it was pretty tough for

the way like the whole streetwear scene was kind of going it was like a product that actually sold well so I did that second drop I started to get like a little bit more views on TikTok and stuff just because the product was decent um but not really anything crazy so I did that drop and I think it did like a couple thousand on the first day but then that's when I started kind of running ads yeah I don't know if you know about like the boost post feature on TikTok or on Instagram I'm a little insulted

What? It's like, obviously, like, we were all paid or something for it. Yeah, I know about it. But yeah, like the boost post feature on Instagram. So it's not like I was in the meta ads manager yet, but I just did that. I was like, oh, I'm going to just see what this does. Like, boost it to a broad audience. It like recommends it to you, right? Like, your post does well. It's like, oh, boost your ad. It's like...

So I was like, I'm going to just do it and like do it to a broad audience, like 18 to 24 and just see what happens. Boom, bro. Like cha-ching, cha-ching, cha-ching. I'm like, this is working. Like it was literally just a mock-up post. You know what that means? Yeah, it's just like a static. The drop was a hoodie and then a t-shirt and the hoodie was four different colorways. The t-shirt was three different colorways. Okay. So it was a mock-up of all the colors. Like it was a pretty good ad.

Especially like it was way ahead of its not ahead of its time But no one was running ads for clothing brands like that yet like no one at all. Everyone was just doing organics You were ripping off boosted ads. Yeah, bro. That's crazy I remember at this time this was fast forward now to like spring of my senior year And I actually ended up graduating high school early so that I could work more at my job at the golf course and

and save up more money to invest in my clothing brand. Because I had to front a lot of money for ads, for inventory, for all that stuff. This was spring of my senior year. Graduation hadn't happened yet. It did for me. I left school because I graduated early, but all my friends were still in school. And we ended up going on a senior trip with a couple of my friends. So I'm in Mexico. I go to Mexico. We went on a senior trip. It was some of my friends and our parents there.

And I remember I'm in Mexico running this boost post. Cause like the first boost post I ran was a couple of days before I went. But while I'm in Mexico, cha-ching, cha-ching, cha-ching. - Holy shit. - And I remember I was doing like 1K days and I felt on top of the world, bro. Cause I was in Mexico at a resort with all my friends getting drunk every day, not doing anything for my brand. Like this was the first time I stepped away a little bit and like my business was doing better than ever when I like,

I was just relaxing in Mexico a little bit. Like I was still working. I was still great. Like I'm in that early period of my business journey where I'm still grinding. So like I was waking up at 9 a.m. hungover to work in the mornings before all my friends woke up and we went to the pool to drink for the day. But I remember doing like 1K days off just that Boost Post.

And it was, it felt so good. So I kept my drop open because it was pre-order. I ended up like getting home from Mexico and I stumbled across like this ads agency. So I hired them to run my ads for my brand. And like they started doing pretty well, not any better than like the boost post. But I remember consistent 1K days for like a month.

And so to me, I did like 30k in a month and I'm like, shit, like I'm lit. In high school? Yeah, in high school. Bro. So finally, then that bulk order comes in. I ship all those orders out. And like, I remember I felt so good, like having a car full of orders going to the post office. You still have that picture, right? I think that was one of your IG posts. Yeah. Okay. Yeah. Yeah. It was a Dodge, right? The red Dodge or something? No, it was a...

Black cheap grand cheap. Yeah. Okay. Yeah. Then I closed that drop and launched my third drop, which was a decent product. Not as good, but I launched that. I think maybe a couple grand on drop day again, but then ran ads with that agency. So it started to pick up a little bit, probably like 500 to a thousand dollar days. And those orders ended up coming in, shipped those out. Then my fourth drop, bro, I made like a really good product. Like it was some shit that was like, people were just clicking on it.

And before that fourth drop happened, this was when I was like during that third and that second drop like that whole time I was studying what this agency was doing inside of my ad account and like the ads manager when you log in for the first time it's very overwhelmed. It's like a fucking spaceship bro. Yeah, like you don't know what's going on. So like I hired this agency thinking I don't know how to do this on my own like this. How much were you paying them? I think it was like 3k a month.

something like that yeah yeah but i logged into the ads manager and i'm like damn this shit's overwhelming but i just kept clicking around in there looking what they were doing figuring it out like watch some youtube videos and i ended up just like realizing like damn what these dudes are doing at this small scale of a thousand dollars a day in revenue like it can't be that hard you know so when i launched my fourth job i ended up firing them

And this was when I was also picking up not traction on TikTok, but like I was getting one, 2000 views a video, you know? So like I had a little bit of an organic audience. And you were like, like speaking of that for a sec, like how often were you posting on TikTok in 2022? Multiple times a day. Every day? Yeah. Both on the trader and the personal. I feel like that's good for people to know. So you were posting like four or five, four to six times a day on both accounts every single day. Yeah. So you were posting like, let's say four times 30, 120 times a month.

Yeah, yeah. That's a lot. Yeah. Like, that's a lot. I was grinding. That's a lot of testing. I was grinding. What was your, why would you post that much? Because, bro, every video I posted was a chance to get a sale for my brand. It was like, I can literally post these videos for free and it can make my business money. Why would I not post them? You know?

And it was like, I wanted clout really bad too. Like I wanted to build a following. That's the truth. Like I wanted to be one of those like lit brand owners. That was like, and get like a track hawk and like move to like a high rise apartment. Like that was my goal. That was my goal, bro. Yeah. So I ended up like firing them and telling them,

yo like i'm gonna you know just figure out how to do this stuff on my own i appreciate all you guys have done for me whatever so i launched my fourth drop and my holding brand on instagram is probably at like 10 000 followers at the time because i've been running a lot of ads and stuff so a lot of people have been following the page maybe even more maybe like 20k and i'm really starting to understand content now too because i've been doing it for the past like year so you were getting like basically no views and still posting which is like

Where anyone stops what kind of like i'm actually like curious like did you just like wanted that bad to pop off that you were just like fuck it i'm just like yeah i'm gonna make it work i just wanted it so fucking bad bro like i just i wanted it so bad and that's what it takes you know i was i just wanted the aura like way too hard i was just determined bro like i was not gonna let anything stop me and especially once i started to get a little taste of like

$1,000 a day, 30K a month, like, bro, I knew that I could do it. You know, I knew I could take it much, much further. And once you start to taste it a little bit, like, you know, you can go further. You know, I feel like something good to talk about here is if you didn't eat shit for two, two and a half years, two and a half years before that.

you wouldn't have appreciated it more. Yeah. And I think that's like, like what role, like I think like for anyone who's watching, do you think you were like more grateful for your situation? The reason why you were posting like crazy is because like,

Shit finally worked and you were like, all right I'm not gonna waste the opportunity and I've been trying for two years and I finally have something do you feel like that that has something to do with it? Because I feel like it's good advice for anyone who's watching because people think all their failures don't mean anything But when you catch traction You're only gonna really respect that traction like give it what it deserves if you ate shit before that I'm really grateful because I think in that moment a lot of people struggle with realizing how much they're learning from eating shit and

And I'm really grateful because I think I was able to realize how much I was learning through that time I was eating shit. You know, like I was able to step away and be like, damn, I'm not seeing the results I want to see with my brain right now or with what I'm doing. But I'm able to realize I'm learning a lot and I'm getting a lot better at what I'm trying to do. So it's only a matter of time before I do see that result that I want to see.

So I think it's important to be able to step away and realize, okay, I'm not getting the result I want to see, but I'm putting in the inputs every single day. And I think it's important to realize how much you're learning in that moment. And I think you need to understand that through that period where you're not seeing the result, that you are learning and you're specifically learning things that you need to know in order to be able to withstand the amount of success that's to come, you know? So-

I think for me, I was smart enough now at that point to be able to realize that versus before I was stupid and not able to realize that I was learning. I was just so focused on the result. You just wanted it so badly. Yeah. In that moment of the coiling ran phase, I was able to realize that it was going to be a journey and that it was going to take a lot of trial and error and that it was going to take a lot of learning.

And I think I finally understood how to enjoy the process of all of that. That's, I think, a really good thing. Instead of enjoying the process. Yeah. No one enjoys the process anymore these days. No. Like literally no one. I mean, you know, you have ERT, so you could probably see like...

people just want to get results so fast and i feel like that's like a really cool thing about your journey is like it actually took you time and like you posted for people think you just blew up but like you posted for so long and got no views and you were just like i'm learning i'm learning i'm learning i'm learning i think for anyone who's watching it's like it's good for them to see that side of you because like you did eat shit and like you used to suck yeah like you were actually like shit at what you did like they're pretty pretty like

I'm not going to go too hard. Bro, I mean, even if I showed, like, right now, my first drop of my clothing brand compared to my last, like, you can see how much better I got at it. You know, and I just really enjoyed that process. Like, you used to be bad. Yeah. I think it's good for people to know that, like, you used to be bad. I'm sure your content used to be horrible, too. I used to be so, like, so stupid. Like, so stupid. Probably dumber than the average viewer right now, no offense. But, like, before, I was just...

Not like aware of what was going on, you know Like I was so just unaware and it just took time in the game to become aware You know and to learn the things that I didn't know like obviously going into like the clothing brand and then as agency at what point did you start like taking the role of the agency like taking over the account yourself and also like what triggered that what made you think like I'm gonna just fire these guys at that point is cooking right? It's doing well. Yeah, I

Well, I was spending a lot of money on them because, you know, I can sit here and say, oh, I was making 30 grand a month with my clothing brand. I wasn't making that. You know, that was revenue. Clothing brand is a slim margin. So I was also paying them 3K profit every month. So like I was doing 30K a month. I was left with like maybe seven profit, you know? So I was like, damn, if I fire them, that's another 3K a month in profit for me. So I fired them and I was like, I'm going to figure this shit on my own. And yeah.

So I launched that fourth drop, which organically first day did probably like 15, 20K. I'm like, damn, I'm lit. This is a good product. So I start running ads and bro, they start cooking. Holy shit. And I realized like, damn, what these dudes were doing is not hard. Like this shit is easy. So I started just like watching more videos on YouTube, talking to more people who also run ads. Like there was this one dude specifically that I knew that ran ads as well. And I would talk to him, ask him for some advice.

And I realized like this shit is not hard. It's all just about the ad creative itself. And I understood content. So I knew how to make good ad creatives. And I'm just a fast learner too. Like when I'm in there hands-on just learning on my own, like I pick up on shit pretty quick. Like that's a pretty good skillset that I have. So I was able to just adapt really fast. And bro, I think it was like that first month of that new job, I did like a hundred K in revenue. Yeah. Yeah.

Like, I just crushed it. Because I had such a good product. I understood the creative and I was just putting money through ads. I'm pretty sure that first month, it was somewhere in the range of like 70 to 100. That's still like, for a clothing brand, that's like, buy yourself too. Yeah. Because no one, also no one was like running ads yet. Like,

Clothing brand ads for streetwear brands like that, niche streetwear brands, wasn't a thing. Obviously, the big streetwear brands were, but not a niche brand. Your cost to acquire is probably like... Yeah, I think I was... I mean, I probably did that 70 to 100K a month, something like that, at like a...

Probably somewhere around a four or five ROAS. Yeah, it was good. Yeah, that's fine. I was crushing it, bro. Yeah. So what happened? This was timeline of summer going into college. So at this time, I'm starting to touch a little bread now. You know, like I'm starting to make some money, but not enough where I can be like, I'm going to go all in on this.

So I ended up going to college and I was like, shit, how am I going to like run my brand while I'm in college? Yeah, so I was running that out of college for a while, not even really going to class after like the first two weeks of class, I just stopped showing up because it was like, it was just some stupid bro. I knew I didn't want to be there.

to be there. And I was making bread at the time. College. Wait, what was your major? Digital marketing with a minor in graphic design. That's such a LARP. Yeah. Yeah, I was in like business and marketing, bro. College is such a LARP. Yeah.

It's crazy because once you're in business you look back and you're like you can't tell anyone in the room But like you guys don't know how useless this shit is like you're never gonna get paid you like you're learning vocabulary Actually, I didn't even make it that far I was learning English math like shit like that, but I need to backtrack a little bit. Yeah, I started cooking with the clothing brand

With that last drop, that was when I was like, shit, I could do this for other people. You know, like I'm doing it for my own brand. I know all of these brand owners from all these discords I was in, all these Instagram group chats. None of them are running ads. They're still all trying to do the organic shit that everybody else is trying to do.

It's like so web and like Caprice and all those guys. Yeah. Yeah. Exactly. So I'm like, I have a gap in the market, bro. Like there's, there's a gap in the market here. I can fulfill it. So this is when I started reaching out to a couple of brands that I knew. My first client was a jewelry brand that I closed on a $500 upfront retainer. So boom, 500 bucks cash. I was like, damn, I'm lit.

So I ran a job for them and they were from Europe. Well, Switzerland, I think actually. Oh shit. What the fuck? Yeah. That's crazy. Um, they had a drop for this new watch they were releasing and they did like 18.5 K euros in a day. Cause I was running pre drop as in euros to drop. Yeah. So I was lit. And then I ended up signing a couple other like clothing brands, bro. I was cooking for these brands, like 10 X row as is with like low spend 50 bucks a day. But yeah,

like the meta algorithm back then for clothing brands was so good it was literally just like I mean it's as simple as this today too but it was literally just a good creative broad audience and just put some spend in it and it converts if the product's good and the creative's good um so it was like these people were paying me 10% of the revenue I was generating them without me having to do shit just set up a couple creatives broad audience boom it cooks and I just let it do its thing maybe swap up some creatives here and there um

monitor it every couple days pass that income basically yeah bro literally and just just give them a report every yeah yeah and they were happy i was like 10x roaz like we're ripping they're like fuck yeah keep it up and so i just kept signing clients just from like the connections that i had

And as I got a couple more case studies, I started posting on that five-star Brez account. This is where the name Brez Scales came into play. Hey, yeah. I'm scaling these brands, Brez Scales. So I changed, like, my socials to that and shit. Started posting a lot about the results I was getting people. And then I would also make little tutorials, how to run ads for your clothing brand. And those would cook because so many people were trying to start clothing brands still. Yeah.

and everybody wanted to like to a lot of these people they would see that and be like damn i can just click these buttons and it makes my brand money so like they would just go viral like 5 000 likes which for me was like like super viral so then my dms were just getting flooded with people yo run ads for my brand run ads for my brand run ads for my brand and so i was just like doing that for a lot of brands that like i thought i could make a money

and charging them retainers up front now so i was getting like 2k 2k 2k you're just like scaling it like charging more and more every single time yeah so this is when i'm still running my brand too and this is when i'm still in college and bro i was just collecting cash like making like 20k a month 30k a month and it's like pretty much all profit too that's probably like a good feeling because this agency is like all profit all profit i had no employees yet

one thing i want to like point out is like you sound so happy like you're like clicking and shit like you're like you're like jolly ranching like it felt so good in that moment i just stopped going to class i was finally like bagging on something making 20 30k a month i hadn't really told anyone about it yet like i just kind of kept it to myself because i was like okay i want to make sure this like really starts to go before i make any big decisions here but then like

I realized, okay, I'm not really going to class. Oh, just then you realized that at that point? No, I realized that before. The whole time I was in college, I was like, I know this isn't for me. I just need to figure something out first. And it all just aligned perfect. It was like a blessing that it all started to align. Because when I started, I would say when I started, like when I saw my first client, I was in summer before college had even started. Right.

And then when I like started getting people flooding my DMs that was probably like right when college started. Did you like not drop out also like out like respect for your parents and like you wanted to like leave like with something real and not just like Yeah, so I hadn't told them. Disappoint or something? I mean they obviously saw all the orders in the basement and like me hauling fucking bricks out of their house. Laying on the fucking borders and shit. Yeah.

But I don't think they really knew that I was making like money, money yet. Like they knew I was obviously making a little bit, but I hadn't told them like numbers because I wanted to just keep it secretive now that I was making it. So then when I moved out and went to college, that was, you know, when people started like flooding my DMs and I was collecting cash from the agency now. And this is when I like really was like, okay, damn,

The clothing brand is like good for social proof because I can say this is my brand that I'm running, that I'm doing six figures a month, damn near with. And I also have an agency. So like it was really good social proof to these other brand owners of like, damn, this dude really knows what he was doing. So I kept running the brand, even though I didn't really want to, because I wanted to just put all my focus into the agency because I knew that it was, you know, a better margin and that I could make more with it.

But I kept running the brand. Eventually, I'm making like 20, 30K a month in college for like the two months I was in college. Like first month, probably 20K. Second month, probably 30K. So I'm like, all right, now is the time. Like I call my parents and I was like, listen, I need to like talk to you guys about something. Like I went to college only an hour away from where I grew up. I was like, could you guys like drive down and maybe we go get dinner or something? Like I want to just talk to you guys. And they're like, yeah, of course. Like is everything okay, whatever. So I sent them down at dinner. Like we went out to eat.

And I was like, I'm going to drop out of school. They're like, what? And I'm like, yeah, like I just got this call the other day from this friend that I have online that lives in Arizona. He was also like a brand owner. And he said they have an open, open room in their house. And he wants me to move in with them. And they were like, what? Like, you're going to drop out? They were like,

well, if you drop out, like financially, you're on your own. If you're moving across the country, like you're completely on your own. And I was like, yeah, no, like I'm fine. And I remember showing them how much money I had, which at the time was like 50 or 60K. But they were kind of both like, wow, like he's making money now. And I remember that felt really good. So anyways, two days later, I fly to Arizona to like meet this dude that I've been talking to online, like working with online in person and like see the room that I would be living in the house, whatever.

And I was like, I'm going to do it. Like, this is dope. I'm going to drop out. I went next day, flew home, walked into the counselor's office, said, hey, I'm here to drop out.

dropped out and the next day packed up all my shit in a u-haul drove 26 hours across the country and moved to arizona and this was like with all my clothing brand shit too so i had like inventory i had to move everything because i was still running the brand and then yeah i moved to arizona i think that was like a really big shift for me was like getting out of my hometown finally and like

having no one that can look at me and judge me, not knowing anyone in my area and now being able to like experience this new lifestyle, like meet new people. Like it was really a big shift for me mentally,

Which I think was huge. How did it feel when you, when like, when you showed your parents, you told your parents, like see your dad's face like that. They probably had like, everyone knows that first reaction where it's like, you see their face and you're like, yeah, like I did that shit. Yeah. It felt, it felt really, really good to like show them that I was like finally kind of starting to figure shit out.

I think they were a little concerned because they're parents, you know, they want what's best for their kid. But I think that they always knew that I was that type of kid that was just going to go out and figure shit out on my own. So I think they trusted like the fact that like, okay, there's a big decision for our child. But like, if there's anyone that can do it, it's probably him. So I think now that they saw that I was like,

they saw how hard I had worked for the past couple of years and they saw that it was finally working. I think they really believed in me from then on. Now that they had a little bit of proof of concept and that's all it took to get them to really believe in me. So,

They just told me like, listen, financially, you're going to be on your own. Like, I think they, they, they understood what I was trying to do and they understood where I was trying to go. And so I think that they just wanted to like support me in their own way that they best could, which was like telling me, you know, you're financially going to be on your own. Like they understood me, you know, they're my parents. Yeah.

So they understood that like, listen, this is what's going to be best for him. And they always knew that I was going to go and do my own thing because they always saw that creative entrepreneur side of me. So I think they knew that that was coming and they knew that I was going to drop out of school. So I think once I told them that they were like, they understood that the best thing they could do is for me is to let me go and do that and let me just go throw myself into the fire.

Which they did. They were supportive. Obviously, they were a little concerned. They're my parents, but they were supportive. And I think from that point on, they did kind of believe in me. It just took them to see a little bit of it. So...

in like AZ, so, okay, so you get to Arizona, you're like, your brand is still cooking. You have the agency. Is that before or like after you met like Pierre and Fredo? Like what's, what's the timeline like on that end? Yeah. So when I first moved to AZ, I knew one person, that person that invited me to live with it, with them. Um,

Um, and this is what I'm running my brand and shit. This is when I got like scammed for that money. Yeah, let's talk about that Yeah, so shortly after I moved in that house, I'm still running the brand. This is probably around the time of Black Friday I want to say I moved to Arizona like a little after Halloween It was it was a couple days after Halloween because I remember going out for Halloween in college and then Black Friday I did a bunch of orders because I did like a big sale and then I got scammed for 60 grand So I had just moved out

being told you're financially on your own like not having that much money and i get rinsed for like almost all the money that i had you got scammed for 60 bands on black friday well it was like shortly after that it was like all the orders i got from black friday when i went to submit them to my manufacturer that's like i got scammed for people who don't know ecom that's like the like best part of your year like you wait the whole year for black friday to go crazy yep

and um i mean that scam like happened around then but it ended up getting stretched out months because so i submitted the orders to my manufacturer usually it was like three to four weeks for them to all get made and shipped to me so he's telling me like two weeks in yeah we're making them sending me videos and i'm like okay cool they're making them turns out those videos were old videos from old bulk orders because it was still that same product and

Then four weeks go by, they're still stretching it, sending me videos that videos I've never seen before. So it looked still like, oh, they're just maybe taking a little longer than usual. And that's what they were telling me. Then like a month and a half goes by, two months go by. I'm like, finally, okay, like I got scammed.

And now that two months have passed, this is when I do know Pierre and Fredo. But finally, I'm like, I got scammed. So by the time I realized I had gotten scammed, I was making a lot more, like $40K a month with the agency. So in those two months that that scam was going on, I'd probably made $80,000. So I was okay, but I just got scammed for a lot of money. $60K is like a lot. Yeah. And this was just after I bought a Corvette too. Because in that time period, I bought a Corvette.

Shit. And yeah. Something you talk about a lot in your content is being delusional. It's funny because we were looking at clips and you say that all the time. You literally say that word in every single clip, delusional, delusional, be delusional. I was just delusional. And I feel like in a moment like that, it's probably more important than anything else. So what is being delusional? What does that word actually mean to you? Well, in that instance, we're just talking about when I got scared, but it was like, whatever.

Like, I'm gonna, what am I gonna do? Sit here and cry about it or am I gonna go figure out the next thing to do? So it was just, for me in that moment, it was okay, fuck the clothing brand. I'm done with that shit.

I'm going to go all in on the agency. I'm making 30, 40 K a month from there. Why would I not put my balls on the table and put my foot to the floor and just go all in on it? So that was like that shift of like, okay, fuck the brand. I'm done with this. Like I didn't want to deal with. Okay. So, so, okay. So it's like when you were, when you got scammed, you were still making money. Like,

up to it. So it's like, you kind of still made it back. It wasn't like you went from like 60 to nothing. I was putting more time into the agency than I was the brand because I realized that was like the needle mover. So that whole time I lived in that first crib, which was only like two or three months when I moved into Arizona. Mm-hmm.

I was 70% of my workload was going into the agency and content. The other 30 was the brand. I was still just running the brand for the, to be able to reach out to these potential clients and say, look at, this is my own brand. That's doing, you know, almost six figures a month. Like if I can do it for my own brand, I can do it for yours too. You know? Cause a lot of these brands I was reaching out to trying to sign, we're doing like 10, 20 K a month organic. So like they were doing pretty well. They just needed like ads. They need gas on the fire. Yeah.

to really scale. So speaking of the agency, um,

you had like, it was kind of like a little thing that you had like 19 clients at like 19 years old. There's kind of the thing that we like found you talking about. Like, how was that like scaling? Like, were you managing every single client yourself? What does your day look like? Cause like you're running an actual agency. Like, yeah, it was like, you were saying it's passive income. Like it's a fuck ton of work. Like it's creatives. It's reporting back to customers, scaling it all the time. Then you said you were also doing like email and SMS for clients. Like how is like at that point when you're an AZ, you're doing like, you said like 30, 40K a month. Like,

Like, how are you managing that business? Is this, like, you by yourself? It was a lot of work, bro. This is, like, the period of my life where all I did was work. Like, that was...

all I did. So this was like when I first moved to Arizona where I'm having, you know, like 20 clients at a time. And I would literally, bro, like my life was so unhealthy. I didn't go to the gym. I ate straight junk food. Like I would sit in my room with the shades closed from, I would wake up at like 3 p.m., go to sleep at like 8 a.m. because I was like nocturnal. That was when I could work in the ad accounts. No one was bothering me, so on and so forth.

And I had zero employees. It was just me. So I would sit in my DMs, responding to people, trying to get calls booked to close them. Then I would work with my clients, replying to them, giving them feedback on how ads are doing, making ad creatives, actually working in the ads manager. That was like my late night hours when, you know, people weren't awake, no one could bother me. And so it was literally just like,

14, 15, 16 hour work days. So you were like closing the deals, hopping on sales calls. I was doing everything. How did you learn sales? Just threw myself into the fire. I just jumped on a call. A lot of these leads too were coming in about. Okay. From the videos I was posting. This is when I moved to Arizona, bought the Corvette. I started to get a little traffic on TikTok. Yeah, a little motion. So I was getting, and the conversion on those views were really high. Like,

the amount of people i was getting into my dms compared to the amount of views i was getting was really really good okay so like it was a lot of work to sit there and reply to my dms and like qualify leads actually who's worth booking in who's not etc yeah um and i was still like very stupid when it comes to the operational side of things like i didn't even know what like a dm setter was i didn't know what like a closer yeah it was like

I was just trenching. You were just going, you were just going, going, going. So I was making money. I was really focused on getting good at like the skill set of actually doing all of the tasks, you know? Like I was just learning every area of the business. Right.

And I had such a limiting belief that if I hired anyone else to do it, because I had thought about that, I was like, they're not going to be able to do it as good as me. I would rather just sit at my computer for 16 hours a day and do it myself. Like I was scared to make any like big steps or big changes to my business because I like,

I had a lot to lose. I had just moved out. I was finally making the money I wanted to. I had bills to pay. I had people counting on me.

Like I was putting a lot of pressure on myself. So I was scared to make any big changes to my business because I was like so new to everything, you know? So I was like, I had such a limiting belief that I would just rather do everything myself and work 16 hours a day. So that's what I did. So speaking of that, like, it's funny, we had it on our note from a vlog that you just spoke about like being burnt out.

And like, you didn't want to hire anyone, but then I think that's when like Mason came into the picture. Yeah. So like, yeah. Run me through like how that happened and like, why even realize that like you need to get better at the operational side or take more of a CEO role to the business. Yeah. So this was after I met Pierre, right. And Pierre's whole thing was he was working with Caprice on Caprice's, you know, program on how to start a clothing brand.

So they needed someone to do marketing for like coach marketing. He said you were a coach. Yeah, coach ads. I had never done anything with, you know, sort of programs or anything. But I was like, that sounds dope. I hop on a call and I teach people how to run ads. And, you know, Caprice was paying me a little bit to do it.

and it also was really good for lead flow for my agency. Okay, yeah. Because Caprice framed me as the ads expert. And a lot of these people, I would coach them, and they were like, I don't want to do this shit myself. I'd rather just pay you to do it. And back then, Caprice was, like, popping. Like, he was, like, the guy in the space. Like, he was popping, too. Everybody was in this school. So I would join these calls and probably have...

50 plus people in there. Yeah. You know what's funny? Pierre was like, Pierre said the first time he met you, he was like, yeah, I'm not taking this guy on. Like, he's just a little like clothing brand dude. Like, I don't know what the fuck he's doing. Cause bro, so this time, like I'm starting to get a little motion on TikTok too. Okay. Like 10, 15, 20K followers somewhere in there. Mm-hmm.

And I reached out to Pierre because so many people were in my DMs saying, yo, I want to learn how to run ads for brands too. So I was like, yo, after they hired me for Caprices, I was like, maybe I can launch my own community like this and teach people how to run ads for other brands. So I reached out to Pierre. I was like, yo, would you help me set this up? Like, I'll pay you. He was like, yeah, pay me like a couple thousand bucks and I'll set it up. And I was like, bet. Okay, let's do it. Like, I have all these people that want it. Why would I not?

Why would I not launch a community teaching them how to run ads for their own brand or for other brands? So we launched that. And then actually before we launched that, I had known Pierre for two, three weeks now just through Caprice, through coaching in Caprice's school. And I was in the process of moving houses in Arizona. So I called Pierre up because we needed another roommate. I was like, yo, you want to move to Arizona? He was like, uh.

Uh, yeah. Cause he was like in his phase where he started making a little bit of money too, was living with his parents and wanted to get out of his hometown. So he signed the lease without even ever meeting me. And then we moved in together. So then shortly after we moved in together, that's when I launched my original community and, uh,

There was... We only did 10 spots for it. One of those spots was Mason. And Mason had already started his own agency. He had a couple of clients, whatever. Ended up, like, he was in the program for the next, like, couple of months, whatever. I was like, damn, this dude's, like, smart. He's a quick learner. Like...

I've taught him everything I know pretty much and he started getting results with his own agency This was when I was like, okay, I cannot sustain this workload anymore on my own Do you want to be my partner and I brought him on? Okay. Yeah. Yeah. He was originally like one of the first ten people ever inside of my okay, and now so you were you were so good that like you taught him to get hella good and he got hella good to work with you yeah, and he already knew like the basics because

he already had a couple of clients. His story was like, he originally did it for his nine to five job. That's how he learned how to run ads. And then he signed a couple of clients outside of that. So he came to me when he had like a couple of clients. Cause he saw me on TikTok. Cause your first program was not like freelance brand scaling. It was like, I think Pierre was telling me like you guys was helping people like learn either it was like brand owners or

or agencies wanted to just know how to run as it was more it was more brand owners that wanted to learn how to work for their own brand because they were like i want to learn how to do it for my own brand rather than pay you how to do it so i was like okay this is another way for my agency to make money if they want to learn how to do it themselves i'm not going to try to sell them on doing it for them yeah i'll just teach them how to do it

So we launched that original 10 person like cohort. Yeah. And yeah, Mason was one of those people. Yeah. And even some of the other original 10 people to this day are now doing pretty well with their agencies. That's sick. Just really, really cool. But yeah, Mason saw me because he saw like my TikTok I posted about my journey moving to Arizona and he lived in Arizona. So he was like, damn, this dude like seems cool. And yeah.

bought and then yeah we ended up like meeting up in person yeah becoming good friends and then that was when I was like okay I need a partner and like I think this is the right dude

So that's sick. He's someone like three years later. How did, um, I'm like curious on the agency side. Cause I feel like a lot of people don't give you credit for the fact that your agency is still like alive. You're still running it. It's called brand lab now, right? I'm pretty sure. Yeah. And like you guys have done pretty well too over time. So like, how was that? Like learning how to run a business? Cause you went from being in the business 24 seven to,

to like delegating all of it. And now you kind of have like a CEO role. I think like in your vlog in Japan, you had like just dashboards reports being sent to you and you're more of like making the high level decisions. Um,

And I know you bought like programs, like learn how to like scale your agency and everything. So like, what was that process look like? Yeah. So when I brought Mason on, it was a lot of us just kind of trenching together. I was still very involved. A lot of us trenching together. Okay. How do we scale with also sustaining the workload? Because it had gotten to a point where I was making like 40, 50K a month now on my own before ever bringing anyone on. But it was huge.

too mentally draining. I was starting to get burnt out. So it was a lot of brainstorming with Mason because we were still very stupid, you know, like operation side of things, very stupid. So it was like a matter of figuring out, okay, how do we scale and make more money? But how do we sustain this workload at,

in a way that we're still getting all of our clients good results and we're retaining these clients and they're not churning. And I will give a lot of credit to Pierre because he was very smart when I first met him compared to me. He knew a lot more about like the operational side of things. Yeah. So it was a matter of figuring out, okay, who do we bring on? What do we do? And we ended up just bringing on a lot of the students, like a lot of the people from like when the program was really small, it was like, okay, do you guys want to,

Like you're in this program, like we're opening up a few roles for the agency. Do you guys want to come work for my agency or do you want to like do your own thing? And people like were diehard about coming to work for the agency. So we ended up hiring like a couple account managers, a couple media buyers, a graphic designer. And then we were white labeling email and SMS with this other agency that we knew.

So we went the route of trying to basically scale to sign as many clients as we possibly could, and then just build out the internal team to sustain the workload. After about like six months to a year, we realized like, this is not the way to do this. Like a lot of these clients were signing that were making like 2K a month. Like churn and burn type of clients. Yeah, it was like churn and burn, but it was also like, even if we were retaining them, a lot of them were, uh,

a pain in the ass yeah like it's like that client that like barely makes any money and like pays you and it's like a lot for him so he like annoys you but then the other client was making like 50 to 100k a month or just happily pay you every month and not bother you yeah so it was also not only a matter of dealing with all of the clients but it was a matter of dealing with

like managing the whole internal team, all these account managers, all these media buyers, like it just became a sloppy mess. So we took a step back and we were like, okay, like we're having a lot of people kind of probably walk away and churn and unhappy with our service. Not even because our service is bad, but because-

we probably shouldn't even be trying to like work with this client in the first place. So we were like, okay, let's take a step back. And this is now more recent that we came to that decision about a year ago. We just realized like that was not the goal with the agency to scale in that

way and so we dropped like a lot of our clients and got rid of a lot of our employees and it was never any bad blood like a lot of these dudes that actually worked for the agency probably learned a ton yeah and some of them actually are doing like over six figures a month with their own agency now this one student in particular carson he's actually in one of my vlogs i believe um but he was one of our account managers and now he went out and he's doing like six figures a month with his agency which is super cool um so props to him shout out if you're watching this but

But yeah, so then we realized like, okay, let's drop a fuck ton of our clients. Let's get rid of a fuck ton of our employees, cut our expenses. Let's focus on the clients that like are paying us like high five figures a month to, you

or high four figures a month to five figures a month. So that's what we did. And our agency took a pretty big hit like revenue wise because we had to drop a lot of those clients, but we also like cut a lot of expenses, which was good. And so now over the past year, our focus has been more so like less clients,

less internal team, more focused on just scaling the clients we already work with as well as, you know, here and there, like maybe once a month we sign a new client. That's like a big client that has potential to pay us like over five figures a month, you know? So right now, like the agency has 12 or 13 clients, I think.

And the team is literally me, Mason, one media buyer. And then we white label email and SMS services from another agency. Damn. The same one that we've been working with for the past couple of years. What the fuck? Coincidentally, at the time of us kind of making that change and realizing, okay, we don't want to sign more clients. We want to sign less that make us more money is kind of when AI starts to come into our picture. So now like AI plays a huge role in our business, whether it's like

creatives, whether it's email designs, whether it's like service delivery, actually running the ads, like everything as a whole, we don't need nearly as many people. And our agency is very like boutique style now where literally our CEO, Mason, is the one that's replying on a daily basis to clients.

Like and shout out to Mason too. He's very just like hard grinder hard worker like will do what it takes. Like it was also the right person to have and like everything. Exactly and I have a lot of respect for him because he does a lot of trench work that goes unseen to keep the agency growing. Yeah. Keeping it successful. So I have a lot of respect for him because he just does a lot of that work that you know I don't want to do.

And it's what keeps the agency where it's at today and keeps it growing, you know? So it's a lot of behind the scenes work. And I think it's more behind the scenes because it's a lot more him doing it than me doing it. How, like, by coincidence, Pierre helps you on the educational side and then Mason helps you on the agency side. And they're both killers. And then you have another killer right there that you kind of took a bet on, Josh. Shout out.

How do you find people that are really good at what they do? Because I think people don't give that enough thought like sure like Mason is really good and Pierre is really good But you have to see something in people So what is it like you look for when you're like hiring people because you know you're gonna fuck off in Japan for like a week and the business is still running and you're still getting reports like you have to trust that person a lot so how do you like what is it you look for in like people like what makes you believe in someone to become like really good?

I think I'm very, very, very grateful that God blessed me with the skill set of being very socially aware and being able to read people very, very well. Like, I don't know what it is about me, nor do I know even really how to put it into words. Like the way that I'm able to read people and like,

pick up on people's emotions and like my level of social awareness and i don't think people see it either because like i kind of just keep it like more low key it's energy right yeah but i'm like very i feel like i'm very very aware and very like in a social sense yeah you talk about in your vlog once you're like oh i don't really get out that much like and you said like especially moving to miami you went through a phase of meeting a lot of people and just like

filtering out yeah and just like making your group a lot smaller yeah because i'm just able to i think read people very well and realize what's real verse what's fake but when it comes to the sense of hiring people bro like the number one thing that i look for is someone who's just willing to do what it takes like are they willing to go through the same trials and tribulations that i went through to get where i'm at are they willing to work hard are they willing to do what is going to get

do what needs to be done to get the result even when they have to eat shit and everything exactly so are they willing to go through failure are they willing to work hard are they resilient are they disciplined

At the end, they drive you. I think you said in a vlog, like living with Pierre also motivated you because he just works 24 seven. You were like, you wake up, you see him work. You're like, all right, I'm going to do that. Exactly. And that's your partner. Yeah. So I think that's like the number one trait to look for in someone is just, are they willing to work hard? Like, are they a person that is going to get down, get in the dirt and do shit? So obviously you had like the Arizona era. Um,

And it seems like that was kind of like your catalyst to just like go all in, like have your space and everything. But that's also when you like blew the fuck up. And so it's like, I want to talk about that. Like, when did you first realize, obviously the Lambo and everything, but like, when did you first realize like, all right, like I'm catching motion? So TikTok, when I first moved to Arizona, so I lived in, I had like the three month phase where I lived in that first house. Then I had like a,

five, six month phase where I lived in that first apartment with Pierre. And then I had that year long phase where I moved into that grand penthouse with Fredo, Pierre, all them. I started first posting on TikTok,

I mean, when I was back in high school, but I started really catching some motion in that second crib, the second apartment, the first apartment. So I got to probably about 100K on TikTok, probably like 10K on Instagram. And that's when I started posting on YouTube because Pierre and Fredo were posting on YouTube. They were like, why don't you post on YouTube? I was just like, I don't know. Like YouTube's not really ever been my thing. But like I posted first video. I think it was a penthouse, penthouse tour. Yeah.

yeah it wasn't penthouse but well it was called that on the lease but it wasn't yeah um ph yeah and so it started like popping a little bit on there then i bought the urus actually that's when i moved into the the actual penthouse and then that's when i bought the urus vlog that boom 50k views on youtube and they were like you're on bro you're on like you gotta go hard on youtube you're on yeah

So it was like, it was easy for me to get views on YouTube because a lot of my TikTok followers went over to watch my YouTube. And I was just naturally really good at YouTube. And I think people really like, just like my YouTube videos. I mentioned it earlier. Do you feel like it was natural? It was like all that content buildup and TikTok and everything like, helped you out a lot. I think that had a huge part in it, but I think it was also natural a little bit because I have that business brain. I have that creative brain, you know? So I think that it was a little bit natural, but also at the same time, it was like,

It compounded. That's what I'm trying to say. I learned from short form a little bit of how to do long form. But if you go back and look at my long form, the quality wasn't good. Yeah, it wasn't that crazy. But like...

The story, like, the way it was filmed, like, it was really easy for people to follow along with it and, like, consume it. You know, it was digestible in a sense. But it wasn't good production. Yeah. But, like, bro, I don't know. I know a lot of people say it, like, blew up, like, out of nowhere. But I'm of the belief that, like, a lot of people ask, like, oh, like...

People try to reproduce what you guys did, people try to move in that penthouse again and stuff like that. It's not just, everything compounds. Everything you do before compounds. The years of your compounds, the years of TikTok compounds. Because when you're posting content, at some point, naturally, you just start to ask questions to people you know because you know it'll attract people. You start to speak a certain way because like,

you learn through TikTok that if you don't speak in a very understandable way, if you use complex words, they won't get it. So like when people see your content, you speak with like super simple language. But I'm like, yeah, he probably learned that because he was posting on TikTok. And when you can't, if you use a lot, I mean, you know this, like use a lot of complex words, doesn't make sense. No one listens. So yeah, I'm just like, for me, it's like it fucking compounded. It's like a skillset. And even right now we're talking, you know, my third, fourth YouTube video, whatever it was, where I bought the Eurus and I got 50K views.

It's my third, fourth YouTube video, but that's two and a half years into me doing content. Yeah, exactly. Yeah. So people see that, but they don't see the, the work and like the digestion and like the understanding and like the tracking and trying to put what I'm saying into words is hard, but they don't see what went into it. Yeah. That's, that's my point. I was trying to break it down a little more, but it's hard to put it into words anyways. Yeah. Um,

but yeah that's when i started popping on youtube and then they were like you just got a foot on the gas so for the next like two years every five days youtube video no matter what i was posting every year mentioned that he said like i think up until today you've never not posted which is crazy i'm just bro just on it i love youtube i love making youtube videos too like

Like, it's just fun to me. And the crazy thing, too, is for that first, like, two years, year and a half, whatever I was in YouTube, everything filmed by me, handheld, everything edited by me. Really? Yeah. What the? Actually? Yeah, everything. I would film a video, and let's say it was, like, the four-day mark since my last one. I would film it.

I would go home at like midnight and I would sit at my desk. I live in Arizona. Just edit all night. But I loved to edit. And I hate to admit this, but this was when I was a stoner still. Through this whole period, by the way, that we've been talking about, I was a stoner.

every day. Oh, shit. Yeah. But I would go home, I would get high, and I would just edit. And I loved it. I loved it. I would get high, and I would just in a flow. Like, bro, for like midnight until like 5 a.m., I would just get in this flow. No one would bother me. I could use like that creative side of my brain, and I could just have fun with like

crafting these videos that I knew were going out to people and like people enjoyed them and I really just genuinely enjoyed it for like the first while that I did it like I just had so much fun putting these videos together and like seeing them all come together and like seeing people's reactions to them and it was just like a really good outlet for me like I fell in love with it

And so, yeah, I was posting these videos. They were doing well. And I just really loved it. And then eventually, like, it got to a point where it was like, okay, like, business is becoming a lot now. I've got a lot of stuff to do on the business side. It's really hard for me to stay consistent every five days with a handheld vlog and editing it myself. So that's when I met Josh. And then Josh came on my film and edited it.

editor yeah you still didn't answer my question though like oh when like what happened like what happened like where you realize like all right like i'm catching motion like i'm low-key but i'm like famous now like yeah yeah sorry i completely forgot now you're sure i think it was like with that that youtube run because youtube creates like a different type of relationship between you and your viewers if someone sits down and watches a whole 20 minute video if someone sits down and watches this whole podcast that's going to create a relationship yeah a tiktok video can't create you know um so i think it was like that youtube run

Where for like that first year and a half I was in YouTube, I was getting like 100k views a video, handheld. Like that creates a different type of relationship too when you're carrying them around with you. But I think it was that YouTube run. And then...

Short form wise though, it was when I first moved to Miami. Actually, it was when I started posting reels. Towards the end of our lease in Arizona before we moved to Miami, I had like 30K followers on Instagram. But I probably like won 200K on TikTok. But did you have any moments in Arizona where like people start noticing you, like asking you for pictures? Yeah, getting recognized and shit. Like that was really dope. Like damn, I'm getting recognized in person. But...

Like the really like spiraling moment, especially like short form wise was when Pierre and Fredo, I remember we were sitting in Fredo's room. They were like, bro, you're so stupid for not posting reels on Instagram. No one was really posting reels yet. Like that wasn't that much of a thing. And I was like, damn that-

Like, I feel like it looks so stupid, like unprofessional. Like I want my Instagram to look really dope and like aura, you know? But I was like, okay, I'm going to start posting reels. So I started posting reels. And in less than a year, I went from 30K followers to a million on Instagram. Especially, so I moved to Miami a couple months later. 30K to a million? Yeah. In less than, in like a year, bro. Maybe a little over a year. Yeah. It was crazy. Fuck. So I just started, it wasn't any more effort either because I was just like,

You already had the clips. It was reposting TikTok. And then when I moved to Miami, that's when I started like hiring clippers too. So it was like just snowball effect, reels, clippers, TikTok. My YouTube videos were banging. This was when I met Josh and we started making some really good YouTube videos together. So it was all just compounding over that like first year of moving to Miami. And yeah, I jumped to like a million followers on TikTok.

Instagram. Now I'm probably at like 600k on TikTok. Crossed like 100k on YouTube. Yeah. Yeah. It was just like all cop out. What's like the first time like something like funny as hell happened? Like after like you kind of blew up? This one's really, really weird, bro. Like you've never heard some shit like this. This was when we lived in Arizona, right? So we're like, we're going to go out one night, right? Like we're going to go to this like college party thing. Okay. And it was like this college like

Bro, mind you, this is like ASU, right? Like this is... Oh, hell no. Yeah, this is normal college. It's like ASU because we live like near ASU. So we're like, all right, we're going to go out to this bar. This story doesn't even sound real. Like people are going to call cap on this. I know people are about to clip this and like comments are going to be like cap, cap, cap. But we go to this bar and bro, this dude comes up and he's just like glazing. And I'm not even that like big on social, whatever. Yeah. You know?

This dude comes up and he's like glazing, ask for a picture, whatever. And he looks at me and he asked me if I want to fuck his girlfriend. And I was like, bro, what? Like, I was just in shock. And I was like, dog, what? Like, I didn't even know what to say. And then he leaves and goes, he brings her over. And she's like.

giving me eyes like looking me up and down and shit and i was so uncomfortable like it was just the weirdest situation that i've ever been in was that was that was like dead ass or like he was he was so dead ass he was so dead ass and i'm not trolling and like he literally wanted me to take his girlfriend home and i was like this is the weirdest shit that i've ever encountered in my life

And like, so I'm pretty sure I went and like told Pierre and Fredo or they were like standing near but didn't hear it. And like, I want to say that like they didn't hear it and I told them and like they didn't even believe me because it was just like so weird.

And it was just like the most uncomfortable, like weirdest situation. What did you tell him? I was just like, didn't know what to say. But I was like, no, like, that's weird. And to this day, this was like two years ago now. To this day, I've never experienced something as weird as that. No fan interaction is as weird as that. And I've gotten a lot bigger on social. Yeah. You know, since then. But it was a really, really odd experience. What the fuck?

What's like the weirdest DM you got from like a girl or something? I feel like there's nothing that crazy. Really? The weirdest DM from a girl specifically? Or like anyone, like a crazy like. I mean, I've just gotten like crazy DMs of like a girl being like, oh, my boyfriend just cheated on me. He's a big fan of you. Like, come do this, you know, to me. Like shit like that. But like, yeah. Do you ever do anything? No, no, no, no.

Bro, it's capping, right? No, I'm not. I swear. But I've gotten DMs like that before. Like, yo, my boyfriend just cheated on me. I want to get back. Like multiple? Yeah, like multiple similar to that. Like, I'm trying to think of other ones specifically, but... Bro, I just had like a picture of you on his wall or something. Yeah, like...

Holy, okay, that's, okay. I've never heard that shit before. In person! Like, it wasn't even a DM. Like, dude came to you in, like, in front of you. In person. That's why I was like, so, so, like, to this day, I think it's so weird because there's people that are like way more lit than me that probably have never even gotten something like that before. So I don't know what was up with this dude or like what was going through his mind if like, oh, if I go offer my girlfriend, like, I'm going to be able to build a connection with him. Like,

Like it was a weird shit. Holy networking. Yeah, it was. What other like instances do you have? Because I know you said in a vlog, like people would come to your crib. Like you got security at some point in Miami. Yeah. I mean, like safety wise, nothing too crazy, you know? Like I usually am moving with security and stuff too. You move with security? Not everywhere. But like if I need security, like I move with security, you know? What the fuck? Just for peace of mind.

Okay, sure. So I just moved out of my house, so I've never been able to tell this story. Trackio Pod's going to be the first to hear this story. So Pierre and I lived in a house for the past year. We just recently moved out. I got a new crib. What, you got, like, tired of Pierre or some shit? No, no, no. No, I'm kidding. We live, like, basically together, so...

So we live in this house for a year and a big concern was like security, even though it was like a gated community. It wasn't really gated because it was still like public access. Like they wouldn't, if you went to the gate, they'd be like, oh, where are you going? But you could just say, oh, like to this house. And they'd be like, okay. They wouldn't like call, call me and be like, yo, is this person actually here to meet you or whatever? So-

security was a big concern kind of obviously you know i have like guns and stuff but like for the first couple months we didn't i didn't have security yet i didn't think we needed it it was just a lot of like kids coming to the door oh my gosh brez like they'd see my cars outside like the neighboring kids yeah they'd see you know the lambos outside whatever and come ask knock on the door ask for a picture for the first little bit it was like whatever started to get really annoying um

But one day, before we hired security, I'm sitting out on the couch, like, taking a break from work. I think I was, like, eating lunch, and I turned the PlayStation on and was playing, like, Skate or something. Oh, that shit's good. Yeah, yeah. It was when Skate just came out. So back in October, maybe? Okay, yeah. Something like that. Pierre's in his office working. I'm taking, like, my little lunch break, whatever.

So I'm playing skate. Pierre comes running out of his office. We had a ring camera because we got security cameras installed. Yeah. And I didn't have the ring camera on my phone. I wasn't logged into it. Pierre was. So Pierre got a notification. Someone's at your front door. Looks at it. He comes running out of his office. He's like, bro, someone's in the driveway with a gun. I'm like, what? Like, I thought he was trolling. So I turn around. I'm like,

He's not trolling. Like I saw the look on his face. So I run into my room, grab my strap. I'm like, fuck, what do we do? And I'm like, okay, this shit is not worth it. Like, what am I going to do? Like getting a fucking shoot. Someone was in like at your front door.

with a gun he saw someone hooded up in the driveway like with his hand like this right okay it's a car that backs into the driveway so he opens the ring and just sees a car a vmw backing into the driveway and dudes hop out the side with like multiple guys yeah only one got out but there was like three in the car so the one in the back seat hops out hood up

We see that on the camera. Pierre obviously just looks quick glance, sees that right away and runs out of his office. So he thought he saw the dude have a gun. We don't know for sure if he actually, but he saw his hand like this. So we assumed he had a gun. So I run into my room, grab my Glock. I'm like, fuck, what do we do?

And so I'm like, okay, this shit is not worth it. Let's go out the back door before they come in the house and let's go around. Our house is on the water. So the fences go all the way up to the water. So we like climb over the water around the gate into the neighbor's house. And we're like, okay, now we're on the other side of the fence. So like they can take whatever, you know. Yeah, it's not worth your life or anything. We got a couple of watches in there. I don't really give a fuck, you know. My life isn't worth anything.

Or my life is worth more than that. Turns out,

We go, we call 911. We go back. There's nothing gone. Like the doors weren't open, nothing. They tried to steal my Mansory G wagon out of the driveway. That's what they were there for. So I don't know if they knew who I was or not. I don't know if they know who breast scales is, whatever. I don't know if maybe they were watching my videos. I mean, cars in the driveway or if they were just randoms, but we called the police and the police came and they said, apparently it's a thing that these people drive around in these cars.

And you know how newer vehicles, when you lock it, the mirrors fold in? - Yeah. - So they go around neighborhoods and they look for cars with the mirrors folded out, meaning that they're unlocked. Newer cars, Range Rovers, G-Wagons, they look for cars with the mirrors folded out. So I forgot to lock my car that day coming back from the gym. Luckily, I didn't leave the keys in it. I brought the keys inside, but I just didn't click the lock button. So what they do is they look for cars with mirrors open, meaning it's unlocked, hoping that the key is also in there.

But they ended up back into the driveway, opening the door, couldn't start it, got back in the car, drove off. So the cops took fingerprints and shit. We never figured out who it was, but... Were you like, kind of like shitting yourself or...? I mean, yeah, bro. Like when you hear there's a dude at the front door with a gun. Yeah, and a hoodie and like multiple dudes and shit. Like, you probably only assume the worst. You're like... Yeah. It's like, bro, if it comes down to it, we got to bang. We got to bang. Let's bang, but...

I mean, like, shit, my life is worth it. It's not worth it, yeah, yeah. So that's why I'm like, okay, smart thing to do is run out the door. Yeah. Fuck. But then after that, we ended up,

I paid like 20k to get a gate installed at our house. Oh, that's when you galka. Yeah, we hired security to nothing really crazy Like if I go out sometimes people are dickheads like the other night we went out for the first time in like months We haven't been out in like months. Yeah, but we went out to one of the clubs here in Miami And like these dudes are at the table across we're getting signs with my name on it saying like has never scaled But like bro, actually you're yeah, you're a grown-ass man. I

Spending your own money to get another man's name on your sign that goes to your table. As a grown-ass man, is it okay to get a sign? You seen that video or no? Yeah. You seen it?

But it's like, bro, you're a grown-ass man spending your money to get my name out of sight. So, like, they were trying to rage bait me. They actually put, like, Brez Never Scaled? Yeah. Bro. They were probably trying to rage bait me into, like, a bottle war, but it's like, bro, I'm a grown-ass man. I'm not going to sit there and spend 50K. As a grown-ass man. To you that I have more money, you know? As a grown-ass man, you can't do that. Yeah, no. You just can't do that. You can't do that. But...

Yeah, I was just vibing with my friends. I saw that sign. I was like, whatever, fuck them. But I've had some other shit like that at the club where like, you know, people press me or whatever. Do you ever have a time where it was like, all right, like I'm well known, but it's kind of getting like uncomfortable or like you're out on a date and you're like, people just like keep coming up to you or like, like, dude, you like you live in your own crib and it's like people are at your door. Like, how does that like affect you like privacy wise or? Like two months ago,

Quick little story. Like I came home from a run at my house. There was a kid standing in my backyard. He pulled up on a jet ski and was standing in my backyard. What the fuck? Yeah. Like weird shit like that. Or when I first started going out with my girlfriend now, before we were like dating, I usually never try to go to the popular restaurants in Miami. Like I go to the more low key ones, but it was like a pop in night. So like everything was booked. So I booked like one of these popular restaurants that had an opening and it

It's in Brickell. So like, bro, this is like one of our first dates. Pierre was like, bro, Pierre was like, anytime we go to Brickell, that shit's ICP Central, bro. It's just cooked there, bro. Yeah, it's just fried, yeah. But yeah, we pull up to like one of these pop-in restaurants and I drive the Porsche too, which was number one mistake because everybody knows that car. And I get out the car, bro, like 10 kids asking for pictures. My girl's just...

oh she wasn't my girl yeah she is now anyway she's standing there like all awkward then we go inside and we're having dinner and people are taking pictures of us like at dinner I like that still happens now but obviously like it's my girlfriend now so it's not like as weird she's used to it that's still weird bro like it is or like

With my family when they came to visit like two months ago, like these kids were just standing over our dinner table like we're eating outside and they're like taking videos and pictures of me and my family. Or like people DM my mom weird shit on Instagram all the time. I keep telling her like go private. Yeah. And like bro, like one of her posts, I commented on it and liked it and it blew up. It blew up, yeah. Bro, because we were like, we were looking at accounts and we found it.

And I'm like, she has one, like any picture that you're in it, it just blows the fuck up. And it's like, it's like so bad. She posted a picture of chicken, bro. Yeah.

Yeah, her page is like hella wholesome, bro. She put a filter on it that made it look like it was gross, but it was good. It was a meal she made for me when I went back to visit them, and it was good food. And everyone was commenting that it looked like shit, and I felt so bad. I saw some comments. It was like mom scale or something like that. A lot of the comments were nice. And a lot of the DMs she gets is nice stuff like, oh, your son's amazing. He's a big inspiration to me.

Which she probably sees that as cool, but I don't know. Just weird little shit like that that comes with it. But nothing like...

But I'm fortunate that nothing like crazy has happened, you know. So it's like kind of annoying, but it's not like, it's like kind of, I mean, you live in Miami, bro. That's the thing too. It's like, if you lived in a more like outside city or like something more low key, it'd be different. But like, I see. Even in like, bro, like no matter where I go though, like even when we were just in Japan, like we went to this place called Round One where like, it's a video game, arcade type thing. Yeah, Tokyo. And like, bro, these random kids come up to me.

And they're like, all that money, but nothing to show for it. Play me in pool. What the fuck? Like, bro, I'm here with Orangy, his girlfriend, my girlfriend, and our filmers. Like, we're keeping to our own, having fun, like playing games, playing basketball, playing volleyball. And like these random kids, just drunk dudes come up to us, all that money and nothing to show for it. I'm like, I don't want to play you in pool. Like,

just come up and say yo love your videos like yeah let's take a flick dude you definitely watch all my vlogs bro it's like he came up and pressed me and then acted like he didn't know who i was and then was like oh yeah i've seen you before like

like let's play a game together so by the end of it he was like trying to act like my friend it's just weird like some people just have no social awareness you know have you had any people in like your personal work life where you feel like people try to get close to you just because of who you are or try to use you or try to like promo shit like yeah people that i've worked with all the time try to like

take it for granted i feel like personal life like as far as hometown friends and stuff not really yeah like they're all pretty chill ass dudes you know but like how do you how do you kind of like manage that like i mean you popped off so anyone who assimilates to you get something yep like how do you manage your relationships now do you keep like your like your circle super tight like yeah i have a couple of friends um obviously like i rock with my family heavy

that's my blood. But as far as friends, bro, like I never really have a desire to make any sort of friends. Obviously I'm more than happy to make connections with people, like meet new people. But like, I know to keep majority of people at a distance and, um, I'm usually pretty good at picking up on like who, what's real, what's fake, who's real, who's fake. Um, I feel like I just have a really good radar for that, you know?

Yeah. That has to be like super, like not interesting, but like it has, you definitely probably learn a shit ton about people. Like Pierre, I know you don't want to say as much, but like Pierre was telling me, like people will like just start doing like crazy shit. People will tweak out like,

people will do whatever like you see them in person like people will just do whatever just to get a little bit of it like he told me like some of the sales reps would try to be in the vlogs and they had to like he had to like let them go because they just want to like leech off of it yeah or it's like bro whenever you know we do a lot for all of our people that you know work with us work for us i don't always like to frame it as like work for us yeah with us you know um we do a lot for them whether it's like

Taking them out on a yacht whether it's taking them out to dinners whether it's taking them out to the club once in a while Whatever it is like we want to give them experiences and like reward them for their hard work and bro like it got to a point at one time where it was like every single one of them was pulling up with a little Osmo to like Make sure they get it all filmed so they can get views and then you know what that's her. Yeah, like I totally respect and

appreciate if you're transparent and honest about the fact that you want to go and do your own thing but it's not like you're going to use me until you build up your life and then leave me out to dry you know but like if you want to come forward and be transparent about the fact that like hey listen you know i i really enjoy working with you but like i want to go and do my own thing that's totally respectable like

Yeah. Totally appreciated that you come forward and say that early on, but it's like a lot of people try to, you know, use what they can to build that up first and then leave you out to dry. Yeah. People, I feel like that probably makes you realize how little people give a shit and how selfish the world is. For sure.

Like, I'm sure you definitely had some relationship where it's like, what the fuck? Like, yeah, bro. I mean, I've had, you know, my fair share of learning my hard lessons from people and being careful with trusting people. But I think that that's, you know, everyone learns. Yeah. I feel like it's probably a good thing, though, because it's like if someone's like not as popping as you are, they never get to see what people are really there for.

So you can probably like tell you. That's why I'm very, very grateful and appreciative to have met the people that are in my circle now early on before all that stuff came on. Pierre, Fredo, Mason, you know, even Josh, like all the people that I work with very closely and that even if I don't work with them, I'm just friends with them. I met them very early on, you know, so I know that they're,

there for like a good purpose or your family yeah or my family yeah um or even like

People that I do meet later on, I always have a good radar for if they're there for the right reason. If they're not, and I'm not able to realize that off rip, time will always tell. You know, and sometimes you got to learn the hard way, but that's life. Yeah, that is life at the end of the day. Yeah. One thing I want to talk about is like, obviously like the educational side of what you're doing. Like you have the ERT and everything. And AI advertiser. AI advertiser. Yeah, we saw that shit. Go.ai advertising. Yeah.

What made you want to actually start that? Yeah. So, I mean, backtrack again to, like, when I first met Pierre. It was originally that because I saw, like, Caprice was doing his community and, like, I was able to get paid to coach in that. So I was like, okay, like, I obviously have some value to people here. And my DMs were flooded with people wanting to learn how to do it themselves. So I was like...

why not go out and start another business doing this, especially if I enjoy the aspect of coaching these people. And I'm going as hard as I am on content.

there's such a demand for it and like I'm able to coach these people at a high level like why not do it so I launched that original like program of just 10 people just to test the waters and see how it went and obviously like a lot of people started to get results like Mason started to make more money a lot of the other original 10 people started making me fucking partner so it definitely worked yeah exactly and then over time bro like as I just got bigger on social media it was never really my goal off the rip to like oh make this huge education company yeah advertiser but it

It was just like my goal originally was just get as big as possible with social media and just see kind of what happens with that.

And a lot of people, you know, were seeing the results that they wanted to see from investing in my program that were willing to put in the work as well as my content was getting bigger and bigger. My agency was growing. My skill set was growing. The demand for it was growing. And so over time, that just became like a big, a big thing for me was like building that business and making it bigger and better. What makes you like a lot of people who do this, like,

Yeah, I was talking to Pierre and you guys built a whole freaking platform for your advertiser. Like there's like a map and then people can see each other and like you built a whole platform around it. Like even speaking to Pierre, you guys take it very seriously. Like a lot of people just launch shit and they just say whatever. What made you like take it really serious and like...

actually put like your all into it to try to like do the best you can to get people results. Obviously we know how it is, bro. Hella people will just not do anything. But I feel like, like you said, we spoke about the product earlier and you guys put a lot of time into it.

Do you actually like teaching? Like, do you enjoy it? Like, how is that? Yeah, of course. I mean, I really enjoy like seeing the results that people are able to achieve from it. And I think, again, it's like in correlation with content of like being able to kind of be that person that my younger self always wanted like to have. It's like I can be that to these people as well as bro. I mean, like full transparency, it's another business, you know, it's like it's a cash flowing asset, right?

It makes me money and like people see the results from it. So why would I not you know? Yeah, I mean you've probably seen like thousands of people come in. What do you feel like?

differentiate someone that's done really well versus like people who don't get results like, and like very full transparency, you know? - It's the same exact thing as when I'm looking for an employee to cover a certain role inside of my business. Are they willing to do what it takes? - Okay. - You know, same thing for me. Was I willing to do what it took to get to where I am today? Yes. - What are like habits people have where you like, I ran a program before, you'll see people text, you'll see people say things.

What are like clear habits when you like see someone do something you're like he's not gonna make it like what's what should people like avoid doing if they want to like not make it? I think I think like the number one trait for a successful person inside of my program or at least the first thing that comes to mind is

is being willing to throw themselves in an uncomfortable situation. For example, like in my business model, it's about finding leads, like reaching out to those leads, closing those leads and running ads for them. Like the whole time you do that for the first time, like it's very uncomfortable to cold call someone. It's very uncomfortable to get on your first sales meeting. It's very uncomfortable to get in the ads manager and actually like have the pressure of like, damn, I need to get this client assigned results. Like that whole process

It's very uncomfortable, you know? So for someone to be willing to just throw themselves into that and like have the confidence and the capability to just like do it is big, you know? And a lot of people like struggle to get over that like hump and they struggle to do the reps enough times to actually get comfortable. I've been in this space for a minute. Do you think people like it's really a struggle or at the end of the day, the way I see it is it's just purely a choice. Yeah.

And it's their responsibility. For sure. It purely does, yeah, come down to, like, just making the conscious decision to do shit. And the people who are going to win are always going to be the ones who are just willing to do that and are willing to just go. Like, they're just willing to do the shit that other people don't want to do. It's like, even if you look around you, bro, like, the gym works, but a lot of people, you know, aren't in great shape. Or...

I mean, business as a whole, like it works. People just aren't willing to do what it takes. - I think a lot of people haven't accepted the fact that like they just have to make hard decisions and like it's not gonna be easy.

And I actually like the fact that you just say transparent, like it sucks to call. It sucks to get leads. It sucks to get like denied all the time and everything like that. But you have to do it. And it's like, it sucks until you fall in love with the process too. Yeah. And I think it's a matter of staying in the game long enough until you start to see a little bit of result. And then finally you realize like the process is what's fun. Even me nowadays, like I look back at like the times where I wasn't making money and I was eating shit.

It's almost kind of like bittersweet, you know, yeah nostalgic That like to an extent that ball your stomach like you'll never really have it like that anymore Yeah, the journey is fun, bro. And you got to embrace and enjoy it. I mean dude, he's fucking we spoken about a lot Um, I feel like now it's only right to kind of talk about like what is it you're up to now? So obviously you have like ad level you got trenches um, which has been kind of like popping recently, um

Funny enough, like you guys got like a lot of crazy reviews. Actually bro, my boy, like one of my friends in New York, he has like a software company, it's crushing. He got it to me like as a gift. - Really? - Yeah, he got me like, he got me the chanchi as a gift and like, but it's like the old batch. - Yeah. - So I tried them. I think I kind of get what people were trying to say with like some of the bitterness after, but I low key just ate them directly. Like I just like ate them, but like, I was like, all right, like let's see if this shit's like actually real.

And I remember like 45 minutes after I'm like, cause I ate four, bro. That's the thing. I ate four and I was like, yeah, like whatever, like it's just candy. And I just start like, like not tweaking, but I'm like, fuck, like I have the hell of energy. Yeah. It actually works. I think the bitterness, like low key, like when you like eat it for a minute, it kind of gets to you or like, it was like a little bit like off. So I think I kind of understand people were saying, but I was like, like also, I mean, maybe like it's different from my perspective. So I'm like also an entrepreneur, but I'm like,

damn this is like for like a first shot first drop like that's like that's good bro people don't understand the process bro to do something like that and i'm like that was like it's actually pretty good like my boy was like yeah it's kind of bitter bro i'm like but this is like low-key like fire uh the branding and like for the candy to come together like i have a lot of boys in ecom and

dude like that shit will always fuck you and there's so many mistakes that happen so i want to try the second batch but yeah i got something in my car yeah i'll try it calm is is a hard game bro and um i mean even with like building a brand it's my first time doing it so we're learning a lot but i think the main thing we've learned so far is we're selling a supplement not a candy and it took us selling something to realize that yeah first we kind of had the perspective on it we're selling a candy not a supplement um but i think we've realized now

It's a supplement, not a candy, and we need to frame it that way. So we've got a lot of big things coming for it. How did it feel, though? Like the backlash you guys got and like all the videos that made people like... It was expected.

To an extent. Yeah. I mean same as usual though, right? Just onto the next. Yeah, like you can especially when you have as many eyeballs on you as I do you can never do anything perfect. So you have to just get used to it. People will look for anything at the end of the day. Exactly. Yeah. So it's it's part of what comes with my job. Like I have to just and I've become numb to it pretty much to an extent. But yeah, I mean it was definitely expected and

it's definitely going to continue to be expected for the next little while because it's our first time marching. But like, that's fun, bro. I feel like that's such a cool part of it. Cause like you guys will figure it out. You will keep improving it. And at some point it'll be fire and everyone will be like, fuck, like, yeah, like, you know, I was looking kind of wrong and like, you've done it before. It's like a process. It's just another one of do it again. The thing I'm like kind of curious about is like,

Out of everything you could have done, like, why like a supplement or like a candy brand? It's kind of like, not out of brand, but it's like very like surprising to kind of hear. Yeah. So the original idea for Trunchies wasn't me. It was Fredo. Okay. So Fredo had came up with the idea for this brand and been working on it for eight months.

and then he was finally getting ready to launch and i said you all want to be a part of this because it just made sense you know like fredo understands like he's always been a drop shipper he understands like the e-comm side of things i do as well from like my marketing background and then i also have the personal brand to blast this in front of millions of people you know so the partnership just made sense so he had been working on the products for eight months and then i came to him and i said yo you're almost ready to launch i want to be a part of this i'll invest in it i want you know

you know a good a good chunk of it yeah and so i invested a bunch of money got my percentage and then you know the partnership just made sense so the original idea was never mind but the partnership just made sense yeah um and i just believed in the product from when i first saw it and tried it you know yeah he worked on it for a long time yeah so i saw the product i saw like the vision with it and i was like yeah i want to buy into this is it fun running it like yeah it's definitely like you guys reinvested everything you have you have a warehouse now like

It's a long-term thing. It's like, do you actually enjoy it? - Yeah. I think it's like a fun little outlet for me. It's a fun little new project to work on. It's like, okay, I've spent all these years scaling these brands. Let me go back to the trenches. - To the old days, yeah. - You know? - You feel like you, do you also feel like you kind of like lost touch of like restarting your own thing again and it just like feels like that? - A little bit. A lot of those like operations are like Fredo's responsibility too. - Yeah.

So I'm not like in the trenches with it like I was with my clothing brand necessarily. But it's definitely fun to have some new like journey and kind of endeavor like that and something to like really build over the next couple of years. And, you know, we'll see where it takes us, but hopefully somewhere big. Yeah. Is it like just for fun or do you feel like you also want to prove something to yourself like again? Both. Yeah.

50 50. yeah i'd say um yeah i feel like i i want to continue to just prove to myself that i'm capable of achieving these these goals and capable of achieving this strong mindset and building proof to everybody who watches me too yeah um but it's also like a fun outlet you know i feel like at some point there's gonna be a time where like someone like buys a bag or like

you know, it just like becomes addicted to it, but they don't know who you are. They don't know who Breast Kills is. How do you feel like that's going to feel when that happens? Definitely cool. And I know that will come because there's a lot of brands that are owned by someone you know, but you have no clue that they own it. Yeah. Like, you know,

818 tequila uh i mean i'm muslim i don't really drink so but yeah well it's owned by who is it kylie jenner like a lot of people oh yeah no clue it's a huge tequila brand they have no clue it's owned there or like there's another big alcohol brand that's owned by someone that no one has any clue that he owns it yeah um but yeah or if you look at like prime like a lot of people buy prime and have no clue yes logan and jake paul happy dad another one you know yeah they popped the whole popped yeah

like happy brit happy dad has became bigger than the brand nelk you know or the prime has became bigger than the brand logan and jake yeah first was like them pushing like like happy dad and everything and then prime but now it's like prime still pushes them up it's like it's like loki like keeping him alive in a certain way and she was just cool yeah so like that's the goal with trenches it's trenches to be okay on bread scales you know and

And then I read about something called like ad level. Like what's that? Because like you've never like spoken about it. You haven't announced anything. Yeah, we haven't really been pushing it like on the front end at all. Like we just have kind of been perfecting the product before anything because we've learned through our years in business, through running my agency, through running my clothing brand, through running my education company, through running Trenchy's.

product is everything in business bro yeah the foundation of a business is a good product yeah so with ad level like you know you run a software company yeah like the foundation is the product where you spent you have to time perfecting the amount of money yeah anything and money you got it you have to like respect every customer as if like they're worth millions exactly so our our focus with that level has been really making the product good and just getting feedback from like

are people internally. So whether that's people in our education company, whether- But what is it? Yeah, so it's a software that runs ads for you to simplify it. Oh, that's why you had like Athena and like the other names and like they each have a role, right? Yeah, so you talk back and forth with Athena, which is basically like talking back and forth to ChatGPT. To the people who like really don't understand Claude, imagine you were talking to ChatGPT and ChatGPT could do things for you.

It's like, that's what our ad level software does. So you talk back and forth with Athena, which is chatupy T. So you tell Athena, yo, I want to launch this campaign to this type of audience with these creatives. And then it goes in the ads manager and it actually does it for you. Then on top of that,

It's trained on like years of our media buying experience, my own, my team's, other people's. Like we've injected all of this experience essentially into the agents so that they know how to monitor campaigns correctly. They know how to make changes to campaigns correctly. When did you start working on it? Five months.

six months ago. Damn. Yeah. That's like still a bit. And like, I'm, I'm guessing by your smile, like people are getting some results for their share. Yeah. I mean, it's, it's a pretty solid platform, bro. Like we use it. Our team uses it. Um, that's why you only have one media bar in the agency. Exactly. So that's like your case study pretty much. Yeah. And then also like my, my internal team on like the advertiser side of things, they use it like,

Everyone in my circle, you know uses the platform It's actually cool that like you just let your team use it everyone else before like marketing it or pushing it or shit like that And then we gave it to like our advertiser members We give them all like a free trial of it and then we gave it we did like a little beta Application that I only posted on Twitter and I'm not that active on Twitter really. Yeah, sometimes I am sometimes I'm not but we give it to some people on there Yeah, so we're just like getting a lot of feedback

from consumers, seeing what we need to fix, what we need to make better. But yeah, that's like the consensus is that it's a software that runs your ads for you. That way, any of these beginners that come into our AI advertiser program literally have a software that can just do it for them. It reduces the friction like a lot. And it's, yeah, essentially like

All of this knowledge is injected into the platform of these agents. So it's almost like it's me doing it for you in a sense. So it makes it way easier and it gets your clients better results. Yeah. Interesting. And that's in like AI Advertiser. Exactly. So now these students can focus more on just signing clients and getting better at the skill set of...

outreach cold calling you know which is like at the end of the day that's what matters the most is like getting money in exactly like it's way easier to figure like once you have deals it's like a lot easier to just say like you know i got deals like help me yeah yeah we're cooking up with that so we're gonna figure out like what the what the play is exactly to market that and to get you know that to be another cash flowing asset um but the focus right now is just make the product perfect before anything

It's always the goal. That's sick, bro. It's it's really funny because like obviously I see both worlds Um, and I have a couple friends who are like popping and stuff like that but that was the goal of the conversation today is like I feel like When you become a lot really like popping and famous or whatever like all the credit gets taken away from you But like you got a bunch of stuff running and like even with Fredo It's like you picked the right person again. You guys are boys, but it's like it's cool to see and I think like maybe me as a business owner I respect it more but like

That balance is like actually like impressive, like on the business side and the content. And I think it's sick. And we already spoke like privately about like what you can do in the future and everything, which is, I mean, we could talk about it now. Like what's your goal like in the future from now? Like you already blew up. Everyone knows you at this point. Like where do you go from now? Like more vlogs, more like what's the goal? I've done a lot of thinking on this over the past six months, especially of like what do I want my future self to look like? Yeah.

You know, there's a lot of different angles I could go. I could try to go like mainstream, mainstream influencer. I could try to go more even behind the scenes. I could try to be more, you know, sophisticated in the realm of business. I think my goal is,

is to continue to get better at what I do. Because I think that that's the foundation of everything is becoming really good at what you do. And I think the money naturally flows with becoming the fucking best at what you're trying to do. But I think over the next couple of years, what I really want to focus on is I have this skill set. I have this platform.

I want to take this and I want to use it as leverage inside of other businesses. So as like an investor or like as an angel, like it,

Your brain's here, right?

But I think I have a lot of different valuable assets I can provide to a lot of these businesses in this space, creators.

And I think that overall, I'm a very valuable asset to a lot of them. So I think that I need to use that to my advantage more. And whether it's, you know, even just getting revenue shares in some of these companies, whether it's getting equity, whether it's getting cash deals, whatever it is, I think I need to use that to my advantage more. And I want to say that I don't mean a gambling deal for 500K a month, denied all of those that I've ever been presented, but I want to do like real business on a high level. You know, I think that that's my goal is to be,

Like Jake Paul, anti-fund? Exactly. Like gaining equity, gaining stake in a lot of these different companies and just like using the expertise. They're all about to see this shit and just bang your email, bro. Yeah. What email can they reach out to if they're watching? That's a good question. Hit my Twitter DMs. Hit my Twitter DMs if you're watching. I think that that's my goal, bro. And I think that that's very, very fun and very cool to do. And I think that that's very like good for the community.

future of my brand and my business you know like to be able to say too that like i have equity in this company i have equity in this company i have equity in this company it's very like damn this dude is like you know smart i feel like i haven't done a good enough job at showing my viewers and the people that watch me how good i actually am at the shit that i do and how smart i actually yeah you know i think like i think i mentioned that earlier too but i'm kind of realizing now like

That's kind of like the beauty of it. You know, like Jake Paul never sits there and says, I do this, this, this, this. And then it's like, oh shit. I don't mean to sound like cocky when I say that. No, but like with...

Like with the fact you did all these things, it shows that like you're able to separate both because some guys wouldn't be able to and would have tried to like look fucking amazing business wise and your viewership would have probably dropped. I think I've done an amazing job too at showing my viewers that I'm human. So I guess I said that, but maybe I don't really mean that because I've done an amazing job

at allowing people to see the side of me that it's like, damn, this dude is no different than me, which is what inspires them and motivates them and allows them to realize like, damn, he's no different from me. I can do this too. - When you're like a super broad person, it's like, I think Iman said this. He's like, when you're super broad, it's like the guys in the middle think you're like retarded, you know, that's smart.

And the people at the bottom love you. And then the people at the top are like, oh, he's a genius because he knows how to go abroad. It's like really interesting and funny, right? It's like, you also can't explain yourself because it's like, you know, but Iman said it perfectly. It's like the guys that start to make a bit of money, like, oh, he's not that smart. He just got lucky, whatever that is. So that's definitely interesting. I want to leave it off with one question that I always ask is, if you were speaking to your 15, 16 year old self, what's the best advice or what's your message to that person? I would say, yeah,

to focus on becoming the best at what I was trying to do. Enjoy the journey. Enjoy the process. Fall in love with becoming the best at the skill set. Never give up no matter what's thrown at me. All right. Well, Brez, it's good to have you, bro. Thank you for having me. I appreciate it. It was a good episode. Yeah.