0:07
Ultimate success formula.
0:09
What this is based upon is something
0:13
And that is that people who succeed in
0:16
any situation have a pattern of what
0:18
they do to succeed. And it doesn't
0:20
matter whether that person is succeeding
0:23
in a business context or in a
0:24
relationship context. Doesn't matter
0:26
what the environment is. The fundamental
0:28
lessons or laws for succeeding are very
0:31
very basic. So if we're looking for the
0:33
ultimate success formula, the very first
0:34
thing we'd have is you'd have to know
0:37
what you want. Which we call know your
0:43
If you're going to succeed at anything,
0:45
it's hard to succeed, hard to hit a
0:46
target when you don't know what it is.
0:48
And as simplistic as this sounds, do you
0:51
know do most people really know what
0:53
they want? What do you think? Yes or no?
0:55
At least not consciously they don't,
0:58
And so it's going to be very very
1:00
difficult to achieve what you want
1:01
without having to find it.
1:03
But this is going to become a question
1:05
we're going to want you to ask yourself
1:06
a lot. What is my outcome in this
1:10
I even have a time management system
1:11
that I developed. It's really a life
1:13
management system, which we call Opa,
1:15
because the first O stands for what's my
1:16
outcome. Cuz you can come up with a
1:18
question like what should I do?
1:21
And you're going to end up with a long
1:23
But as you do all these things, what
1:25
will happen is you can cross everything
1:26
off your list and still be unfulfilled,
1:28
not really achieve anything that
1:30
So you say what's my outcome first, then
1:32
you begin to decide what you need to do
1:35
So here in this case we want to say
1:36
what's your outcome. You want to make it
1:37
a habit to ask this question a lot.
1:40
You're in the middle of a conversation.
1:41
Stop yourself if it seems to be going
1:42
nowhere and say what's my outcome here.
1:44
Do I want to connect? Do I want to
1:45
influence this person? Do I want to
1:47
learn something? What's your outcome?
1:50
how many of you have ever been caught up
1:53
and you even forgot what you're arguing
1:54
for, but you knew you had to win. How
1:56
many been there? Say I.
1:58
Okay, if in the middle of that argument
2:00
you were to ask yourself the question,
2:02
"What's my outcome here?" I guarantee
2:04
you your brain would say, "Well, my
2:05
outcome's not to fight. My outcome's to
2:06
resolve this." And as you get clear on
2:08
what your real target is, your behavior
2:10
will change automatically. So, very,
2:12
very few people know what they want. And
2:14
the more you clear you can get about
2:16
what you want, the more you can really
2:17
achieve. So, might write underneath this
2:19
is the subset of number one, still
2:20
number one, just write clarity is power.
2:26
The more clear you can become about what
2:28
it is you really want, the more power
2:29
you're going to have.
2:31
Cuz your brain is like a servo mechanism
2:33
in a a bomb as an example. When they
2:35
send a missile out, it has a servo
2:37
mechanism. It knows what the target is.
2:39
And when the target moves, it follows
2:41
it. Well, your brain is very similar.
2:44
When you decide exactly what it is you
2:45
want, you start picking up information
2:47
that you never would have picked up
2:48
before consciously. For example, have
2:51
you ever bought a particular car maybe
2:53
or maybe a certain outfit? And then all
2:55
of a sudden you see that car or outfit
2:57
everywhere. How many have had that
3:00
Well, was that car outfit already around
3:02
you all the time? Yeah, but you didn't
3:03
notice it because there's a portion of
3:05
your brain that was responsible for one
3:07
thing, and that is screening out 99% of
3:10
what you see, hear, and feel in your
3:13
Because if you were to notice everything
3:14
that's going on in this room right now,
3:15
you'd go stark raving mad.
3:17
But most of you don't. You pay attention
3:19
to a small number of things.
3:21
If you could right now notice what?
3:23
Millions of things. You could notice my
3:24
voice. You could listen to what I'm
3:26
saying. You could notice what's going on
3:27
in the background, the screens. You
3:29
could hear the air conditioning. You
3:31
could smell your neighbor after all that
3:32
jumping up and down and notice that.
3:35
Right? You could feel that maybe a
3:36
little sweat trickling across your chest
3:38
or whatever was going on after all that
3:39
jumping up and down. You could feel the
3:41
blood maybe vibrating or circulating
3:43
through your left eardrum. But you don't
3:44
think about those things till maybe I
3:46
mention them or something triggers it.
3:48
So, this part of our brain that's
3:50
responsible for deleting most of our
3:52
thoughts and most of the things that are
3:53
going on around us. That part of our
3:55
brain, when you know when it knows what
3:57
you want, it makes you notice those
3:59
things. You suddenly see that car cuz
4:01
it's important. It's called the
4:02
reticular activating system. You don't
4:04
have to write all that down. For short
4:06
it's called RAS. The reticular
4:07
activating system tells your brain what
4:10
to pay attention to. So when you say
4:12
this is what I really want, that
4:14
anything that relates to that that you
4:15
wouldn't have noticed before will start
4:16
popping up into your focus. And a lot of
4:18
times people say it's amazing. I decided
4:19
this and it was kind of you know
4:21
synchronicity. These things started
4:22
popping up. Well, these things were
4:23
probably around you before but you never
4:24
noticed them cuz you hadn't decided your
4:26
outcome. Now, when you know your
4:28
outcome, you're ahead of 95% of the
4:29
population. But that's not enough. The
4:32
second thing you got to know is a lot of
4:33
times you know your outcome but you lose
4:34
your drive. You know, you want something
4:36
but you get the most important thing
4:38
which is know why you want it.
4:45
You got to know the purpose. In our OPA
4:48
training system, when people are
4:49
managing their lives, we have them ask
4:51
what's my outcome and then why do I want
4:54
Cuz any person successful, really
4:56
successful, knows exactly what they want
4:57
and they know why. The reason you got to
4:59
know why is remember I said yesterday
5:00
reasons come first, answers come second.
5:03
You get enough reasons, you can get a
5:05
big enough why, you can figure out how
5:07
to do about anything. But you got to
5:08
have purpose cuz purpose provides drive.
5:11
Now, if you know what you want and you
5:12
know why, you're light-years ahead of
5:13
most of the population but you got to go
5:15
the step that most people seem to avoid.
5:18
And that is you got to take a massive
5:22
That's right. And the keyword there is
5:24
Massive action can be a cure-all when
5:27
you know what you're after and you know
5:29
why you want it. Cuz when you know what
5:30
you're after, when you take an action,
5:32
you won't just be expending energy.
5:34
You'll be moving yourself in a direction
5:36
towards something you really really
5:37
want. And by the way, last night we
5:38
called taking massive action personal
5:40
what? Power. Which means the ability to
5:42
take action. And what stops people from
5:44
taking action? Primarily what?
5:47
Fear. And the way you get over that fear
5:48
is what do you think is the number one
5:49
fear most people have?
5:53
And the reason is they feel if they
5:54
fail, they won't be loved. They'll be
5:56
rejected. They'll be hurt. They'll be
5:58
judged. So, what they really are afraid
6:00
of is losing love. And they think that
6:02
this rejection, or I should say this
6:03
failure, will lead to that rejection or
6:05
loss of love. The truth of the matter is
6:06
you can't fail unless you don't try. You
6:08
try something doesn't work, you just
6:10
learn from it and that'll make you
6:11
better the next time you go about it.
6:13
Now, if you know your outcome, and why
6:15
you want it, and take massive action,
6:17
you're now in the most small percentile
6:19
of people on the planet.
6:21
So, what's the next step though? Well,
6:22
you can take a lot of action
6:24
and get caught up in a pattern.
6:26
Like you become so determined that you
6:27
became like tunnel vision. Like, I know
6:29
this is going to work. And so, you keep
6:31
running east looking for a sunset with
6:32
total certainty and a lot of belief,
6:35
high standards, still doesn't work. So,
6:37
what you have to be able to do to
6:38
succeed so you don't get caught up in
6:40
some old pattern is you got to know what
6:43
Know what you are. Know what you are
6:49
The word we use for this as for short as
6:51
we call it sensory acuity.
6:54
Sensory acuity is the idea that you want
6:57
to become acutely sensitive
6:59
to whether what you're doing is working
7:02
You don't want to just say, "Okay, I
7:03
know what I want and I know what I want
7:04
and I'm just going to make it happen.
7:05
This is how I'm going to do it." And you
7:06
keep hammering it and hammering it and
7:07
hammering it doing something that
7:08
doesn't work. And people do this all the
7:10
time, right? Do the same thing over and
7:12
over again expecting a different result.
7:13
That's called insanity.
7:15
You can't do the same thing again and
7:16
again expect a different result when you
7:18
can see it doesn't get the result. But,
7:19
we get caught up in our patterns. So, we
7:21
want to get really sensitized, acutely
7:23
sensitized, sensory acuity, to whether
7:26
what we're doing is working or not. And
7:28
by the way, sensory acuity is really the
7:30
measure of a person's intelligence.
7:32
What I mean by that is how do we measure
7:35
Intelligence is a measure of the number
7:38
and quality of distinctions you have in
7:40
a given situation. Like for example,
7:42
if you talk to Eskimos, that's actually
7:45
not the politically correct term
7:46
anymore. I guess it's Innuit. You talk
7:48
to an Innuit, what we formerly called
7:50
Eskimos, you'd find out that Innuit have
7:53
more than a dozen words for the word
7:57
Now, I'm from Southern California. Guess
7:59
how many words I have for snow.
8:01
One. I don't see any of it. It's called
8:02
snow, baby. Right? But they got to know
8:05
what kind of snow. They got to make more
8:06
refined distinctions to be effective in
8:08
the world, to get their outcomes. They
8:10
got to know what kind of snow you can
8:11
build an igloo out of. What kind of snow
8:12
you can take your dogs through. What
8:13
kind of snow you can eat. Right? What
8:15
kind of snow you're going to fall
8:17
So, who has more intelligence, who has
8:19
more power in that snowy environment,
8:21
the Eskimo or me, which one?
8:23
Eskimo, because they have more sensory
8:25
acuity. They have more refined
8:27
distinctions about what each of these
8:29
elements mean versus I just see it as
8:32
Now, if you took that Eskimo and you
8:33
stuck him in my car in Los Angeles, then
8:36
we'd find out that maybe I have a little
8:37
more intelligence cuz he might try to
8:39
steer the thing using the rearview
8:40
mirror. Right? He just doesn't know. So,
8:42
since he doesn't have that acuity, he
8:44
doesn't have those distinctions, he
8:45
wouldn't do terribly well there. See,
8:47
some people I could hold this up and I
8:48
could say, "What is this?" And they'd
8:49
say, "Well, that's a cylinder."
8:51
Other people say, "No, no, that's a
8:52
blue, white, and black cylinder."
8:54
Someone else says, "No, no, that's a
8:57
A few people say, "No, no, no, that's
8:58
not just a blue color marker. That is a
9:00
Pilot Super Color Broad and Wide Color
9:02
Marker. And if you get it in YOUR
9:03
CLOTHES, IT'LL NEVER COME OUT."
9:06
NOW, which one of those people has more
9:07
power, one, two, three, or four?
9:10
Four, because they have the largest
9:12
number of distinctions. So, now, if you
9:15
you know why you want it. You got your
9:16
purpose. You got your drive. You got
9:18
your A and an OPA. This is outcome,
9:21
You know the massive action, you're
9:22
taking action, and you notice if it's
9:25
What happens if you notice it's not
9:27
working? You're taking action, but it's
9:28
not getting you closer to your outcome.
9:30
What's the obvious fifth step? The fifth
9:32
step is change your approach.
9:37
Change your approach.
9:41
If what you're doing, your cutie says is
9:43
not working, change it.
9:46
Now, what if you change your approach
9:47
and that's still not working? Then what
9:51
Come on, what would you do?
9:53
Change it again. Keep yourself in a peak
9:54
state. Sit up in your chair. Some of
9:56
you've gone back into that deep hypnotic
9:57
state of learning, I can see.
9:59
And what if you tried that and it didn't
10:01
work? Then what would you do?
10:03
What if that doesn't work, what do you
10:05
And what if that doesn't work, what do
10:07
What if that doesn't work, what do you
10:10
What if after all that it still doesn't
10:11
work, what do you do?
10:13
And what if you try that and it doesn't
10:19
Until you find out what works.
10:21
Do not say to yourself, "I've tried
10:23
everything." That's bull. If you tried
10:26
everything, you'd have what you want.
10:28
Well, I haven't tried everything, but I
10:29
tried millions of things. Millions?
10:33
Number them. Name them. Well, maybe tens
10:35
of thousands. Tens of thousands? Name a
10:37
thousand. Well, maybe a hundred. Name a
10:39
hundred. Well, maybe I did these two
10:41
things over and over again that don't
10:44
Okay? But when we start saying I've
10:46
tried everything, we tend to incant
10:47
that, don't we? We make it an
10:48
incantation, and then we believe it. And
10:51
since we think we tried everything, we
10:53
That's garbage. It's not true. And let
10:55
me ask you a question. How long would
10:57
you give your average baby to learn how
11:00
to walk? You know, before you shut them
11:02
off and didn't let them try anymore.
11:06
You know, what are you, crazy? My kid's
11:08
going to keep trying until he or she
11:10
walks. Ah, magic formula. And what,
11:13
almost every man in the whole world
11:15
Okay? So, this is the ultimate success
11:17
formula. It comes down to knowing what
11:19
you want, why you want it, taking
11:20
massive action, knowing if it's working,
11:21
and simply changing your approach until
11:24
That's it. Anyone who succeeds does
11:26
this. They may not call it Robin's
11:27
ultimate success formula, but I
11:29
guarantee they did it.
11:30
I I corny example, Thomas Edison, these
11:32
lights in here. Did this guy know his
11:37
He was absolutely clear. Without knowing
11:39
the outcome, you couldn't have built
11:40
that in a million years. It didn't exist
11:41
before. He had to decide he wanted to
11:43
create this result without the use of
11:45
candles. Did he know why he wanted to do
11:47
it? You bet. You read his writings, this
11:48
man had a sense of incredible purpose
11:50
and drive. Did he take massive action,
11:54
Oh, yes. Tens of thousands of
11:56
experiments. Did he notice when it
11:58
wasn't working and learn from it, yes or
12:00
Did he keep changing his approach?
12:02
That's why right now in this room we
12:04
don't smell candle light.
12:05
Right? Now, if you know the old story of
12:07
him, it's written about him early in his
12:09
early days, he says he's got his best
12:11
friend with him. He's doing this
12:12
experiment, and as he's doing it, he
12:14
creates a small explosion, which shakes
12:17
the room, scares both of them very, very
12:19
severely. And then at the end of that,
12:21
he gets up, and his friend is totally
12:22
shaken, freaked out. He pulls out his
12:24
journal, he starts writing.
12:26
And his buddy says to him, "What's the
12:28
matter with you? You're insane. You
12:29
almost killed us. So, you're going to
12:30
wait till you have 10,000 failures
12:32
before you give this stupid idea up?"
12:34
And Edison's response to him was, "I
12:36
didn't have a failure there."
12:38
He goes, "That's your 9,999th failure."
12:40
He said, "No, it's not." He said, "I
12:42
discovered the 9,999th way not to invent
12:44
the electric light bulb.
12:46
But I did discover how to create a small
12:48
explosion, which may be useful in the
12:49
future somewhere else."
12:52
Uh interesting, right? Because he
12:53
understood what this process was. Hey,
12:55
did Bruce Springsteen use this? Do you
12:57
think he just went went out and used his
12:58
gravelly voice and said, "Hey, baby born
13:01
to USA," and everybody went, "Yeah,
13:02
you're it, man." Is that what happened?
13:04
No. What really happened, if you know
13:06
his story, was that all the agents and
13:08
people he went to try and book with
13:10
said, "Just play the guitar and keep
13:13
Your voice is gross sounding. It's
13:15
gravelly, it's irritating. No one is
13:18
going to like this stuff. Keep your
13:19
mouth shut and play the guitar."
13:22
But he knew what he wanted. He had all
13:24
the drive you can imagine, knew why he
13:25
wanted it, took massive action, kept
13:27
changing his approach till he got what
13:29
he wanted. How about uh Sly Stallone,
13:31
Sylvester Stallone, Rocky?
13:33
Rocky's story is this even, right? But
13:36
Sly's is too. Sly's a good friend of
13:37
mine. And when I first met him years
13:39
ago, he was listening to my tapes and
13:40
stuff and he invited me over for dinner
13:41
and we started talking and I said, "You
13:43
know, I've heard your story from other
13:44
people, but I really love to hear it
13:45
from the horse's mouth. I don't know how
13:46
much is mythology, you know, urban myth
13:48
and how much is true."
13:49
So, he told me his whole story. He said,
13:50
"The essence of it though was he said he
13:53
knew his whole life what he wanted to do
13:54
since he was very, very young. He wanted
13:56
to be in the movie business, period. I
13:58
mean, not just TV, movies.
14:00
And he just he said why was for him it
14:02
was a chance to have people not only
14:04
escape, but to inspire people. And by
14:07
the way, that drive is what made most of
14:09
his movies, inspire people to what
14:10
they're capable of to overcome
14:11
unbelievable obstacles cuz in his own
14:13
life he felt like he did that. When he
14:14
was born, he was pulled out by the
14:16
forceps, that's why he looked the way he
14:17
did. That's why he talked the way he
14:19
And he said, "So, I really want to do
14:21
that." And he said, "I knew why I wanted
14:22
to do it and I wasn't willing to settle
14:23
for anything else." And he said, "What
14:25
happened was I went out to try and get
14:26
jobs and it's not like I went, 'Hey,
14:28
Adrian.' And they went, 'You, you're a
14:29
star.' It didn't work out real well.
14:32
They looked at me and said, "Hey, you're
14:33
stupid-looking. Do something else. You
14:37
what is this talking like this?
14:39
There's no place for you in that stuff.
14:40
You're never going to be a star in the
14:41
movies. You're insane. No one's going to
14:43
want to listen to somebody who looks
14:44
dopey and talks out of the side of their
14:47
Right?" And he got no after no after no
14:49
after no. He said, "I was thrown out
14:51
more more than 1,500 times of agents'
14:54
offices in New York." I said, "There
14:55
aren't 1,500 agents in New York." He
14:56
said, "I know. I've been there five,
14:57
six, seven, eight, nine times."
15:00
He said, "I remember one guy went in
15:01
there and I got in there at 4:00 and he
15:03
wouldn't see me, so I stayed there and I
15:05
would not leave. I stayed overnight.
15:06
They came back the next morning, I was
15:07
still sitting there.
15:08
He said, "That's how I got my first
15:09
job." The guy said, "Fine, come in
15:12
And he sat down and he went through this
15:13
and he gave me my first movie. I said,
15:15
"Oh, really? I thought Rocky was your
15:16
first movie." He said, "No, this other
15:17
movie." I had never heard of it. He
15:18
said, I said, "Well, what character do
15:20
you play?" He said, "I was in it for
15:21
about 20 seconds. I was a thug that
15:24
He said because they made me feel like,
15:25
you know, somebody will people hate your
15:27
guts. You getting beat up will be a good
15:29
And he did like three movies like that.
15:32
Never got anything. Kept going out and
15:33
rejection, rejection, rejection. So
15:35
finally he realized it wasn't working.
15:37
So he changed his approach. He said I
15:39
was starving by the way. He said I
15:41
couldn't pay for even to have heat in my
15:43
apartment. My wife was screaming at me
15:45
every day to go get a job. I said,
15:46
"Well, why didn't you?"
15:48
He said cuz I knew that if I got a job
15:50
he said I'd get seduced back and I'd
15:53
He said I knew that the only way I could
15:54
do this is if it was the only choice, if
15:56
I burned all of the bridges. Cuz if I
15:58
did a normal job, pretty soon I'd be
15:59
caught up in that rhythm and that stuff
16:01
and I'd feel okay about my life and I'd
16:02
feel like my dream would just gradually
16:04
disappear. He said I wanted to keep that
16:06
hunger. That hunger was the only thing I
16:07
thought was my advantage.
16:09
He said my wife didn't understand that
16:10
at all. He said we'd have these vicious
16:12
fights. He said it was freezing. So I
16:14
was broke. We had no money. And he said
16:16
so I finally went to the public library
16:18
one day cuz it was warm. But I don't
16:20
want to read anything. So as I went in,
16:22
New York Public Library, he said I was
16:23
hanging out there and I sat down in this
16:24
chair and somebody left a book there.
16:27
And he said I looked down at this book
16:30
and it was the poems of Edgar Allan
16:31
stories of Edgar Allan Poe.
16:33
And he said so I started reading it and
16:34
he said I got totally into Edgar Allan
16:36
Poe. He said, "I know everything about
16:37
it." He goes on for another 20 minutes
16:38
telling me about Edgar Allan Poe. He
16:39
knows everything, how he died, what it
16:40
was about, what really happened. And I
16:42
said, "Well, what did Poe do for you?"
16:43
He said, "Poe got me out of myself.
16:46
He got me to think about how I could
16:47
touch other people and not worry about
16:49
myself so much." And he said made me
16:50
decide to become a writer.
16:52
I said, "Just imagine Rocky the writer,
16:55
And he said so I tried to write a bunch
16:56
of screenplays. Nothing worked. Nothing
16:57
worked. I was totally broke. He said I
16:59
didn't even have 50 bucks. And he said
17:01
and finally, he said I sold a script. It
17:04
was called Paradise Alley. It says the
17:05
movie I made many years later, but I
17:07
sold it. And he said I sold it for 100
17:10
He said, "But 100 bucks was a ton of
17:12
money, man. I was so thrilled. I thought
17:13
I'm on my way." But it never led to do
17:16
He said so finally, he said I kept going
17:17
and going and going." He said, "Finally,
17:18
we were so broke." He said, "I hawked my
17:21
wife's jewelry." He said, "Don't eat
17:23
there. Some things in life you should
17:27
He said, "That was basically the end of
17:28
our relationship. She hated my guts so
17:30
much." He said, "Now, we were so broke,
17:32
we had nothing, no food, no money." And
17:34
he said, "The one thing I loved most in
17:35
the world was my dog." He said, "I loved
17:37
my dog cuz he gave me unconditional
17:39
love, unlike my wife."
17:41
And he said, "So, what happened was
17:42
though, we were so broke that to
17:43
survive, I couldn't even feed my dog."
17:45
So, I went to a liquor store. He said,
17:47
"It was the lowest day of my life." And
17:49
I stood outside the liquor store trying
17:50
to sell my dog to strangers.
17:52
He said, "I tried to sell my dog for 50
17:55
And he said, "This finally this one guy
17:56
negotiated with me and bought my dog
17:58
from me, my best friend on Earth for
18:01
He said, "I walked away from there and I
18:02
cried." He said, "It was the worst thing
18:04
that ever happened in my life."
18:06
He said, "2 weeks later, I'm watching a
18:07
fight between Muhammad Ali and Wepner,
18:10
this white guy that's getting bludgeoned
18:12
but just keeps on coming even though he
18:13
gets the hell beat out of him."
18:15
And he said, "I got an idea."
18:17
He said, "I as soon as the fight ended,
18:18
I started writing." He said, "I wrote
18:20
for 20 straight hours. I did not sleep.
18:22
I wrote the entire movie in 20 hours
18:24
straight." Right then, saw the fight,
18:26
wrote the movie, whole thing, done.
18:28
He said, "I was shaking at the end. I
18:29
was so excited." He said, "I really
18:30
knew, man. I knew what I wanted. I knew
18:32
why I wanted it." He said, "Just like
18:34
you teach that formula." He said, "But I
18:35
said, 'Man, I took the action. Now, it's
18:39
And so, he said, "I went out and started
18:40
trying to sell it to agents." And they
18:41
all would read it and they'd say, "You
18:42
know, this is predictable. This is
18:44
stupid. This is sappy." He said, "I
18:47
wrote down all the things they said and
18:49
I read them the night of the Oscars when
18:52
All right. He said, "It's really good,
18:56
The greatest revenge is massive success.
18:59
He said, "So, what happened was" He
19:01
said, "I kept going trying to sell it,
19:03
trying to sell it. Nobody going. I'm
19:04
broke. I'm starving." He said, "Finally,
19:06
I meet these guys. They read it and they
19:08
believe in the script and they love it."
19:10
And they offer me a hundred and
19:11
twenty-five thousand dollars for my
19:14
script. I said, "Oh my god, you must
19:16
have been out of your mind." He said, "I
19:18
was." I said, "Just one thing though,
19:19
guys. You got a deal based on one
19:20
thing." And they said, "What's that?" He
19:21
said, "I got to star in it." They went
19:24
"What are you talking about? You're a
19:25
writer." He said, "No, no, I'm an
19:26
actor." He said, "No, no, no, you're a
19:29
He said, "No, no, I'm an actor. That is
19:31
my story and I'm Rocky." He said, "I got
19:33
to play it, you know, I got to be the
19:35
head person. I got to be the starring
19:36
role." They said, "There's no way. We're
19:37
not going to pay you a hundred
19:38
twenty-five thousand dollars to take
19:39
some no name and stick you in that throw
19:41
our money away. We need a star, you
19:43
know?" And they wanted to have Ryan
19:45
O'Neal play Rocky to give you a picture.
19:48
Can you imagine? That's who they'd
19:49
picked, right? And so he said, "No way.
19:52
Ryan O'Neal's in Rocky. I'm Rocky." Went
19:54
through this whole thing, right? They
19:56
finally He said they said, "Well, take
19:57
it or leave it." He said, "I left the
19:59
room. I said, if that's what you
20:00
believe, you don't get my script." And
20:01
he left. Here's the man with no money,
20:05
totally broke, offered a hundred
20:06
twenty-five thousand dollars, more money
20:07
than he'd seen in his lifetime, and he
20:08
walked away because he knew his real
20:13
And why he wanted it. He was committed
20:15
So he said, they called him a few weeks
20:17
later and they came and brought him back
20:18
and they offered him a quarter of a
20:20
million dollars not to star in his own
20:25
He turned it down, two hundred fifty
20:28
They came back. Their final offer was
20:29
three hundred twenty-five thousand
20:31
dollars. They wanted this thing. He
20:33
said, "Not without me." And they said,
20:34
"No." They finally compromised and they
20:37
gave him thirty-five thousand dollars
20:39
and points in the movie cuz they said,
20:41
"If this this is going to happen, then
20:42
you're going to take the risk with us."
20:44
And the bottom line is we don't think
20:45
it'll work, but at least we're going to
20:46
spend a bunch of money on you. And then
20:48
they only spent a million dollars to
20:49
make Rocky and it grossed two hundred
20:51
million dollars at the time.
20:52
I I mean, it was done pretty well. But
20:54
what's interesting about this is here's
20:56
He I said, "What'd you do?" I mean, even
20:57
thirty-five thousand that's not a
20:58
quarter of a million. That's a lot of
21:00
money when you don't have twenty-five
21:01
bucks. I said, "What's the first thing
21:03
you did?" I figured you went out and
21:04
partied or something. He said, "I went
21:05
to that liquor store for three straight
21:07
days and hoped that the man who had my
21:08
dog frequented the store."
21:11
He says, "Cuz I want to buy back my
21:13
I thought that was so cool, right?
21:16
That was really cool.
21:18
I said, "What happened?" He said, "Third
21:20
day I was there this guy walks by and I
21:22
see him and I can't believe it and
21:25
And I looked at him and said, "Sir,
21:26
remember me?" And he said, "It'd been
21:27
about a month and a half." By the time
21:29
this had all come about. He said,
21:30
"Remember me? You know, I'm the guy that
21:31
sold you the dog." He goes, "Yeah, yeah,
21:32
I love the dog." He said, "Look." He
21:34
said, "I was so broke. I was starving.
21:35
He's my best friend. I'm sure you love
21:37
him, too. But I got to have him back.
21:39
Please, I beg of you." He said, "I'll
21:40
pay you $100 for the dog. I know you
21:42
paid me $25. I'll give you $100." The
21:44
man said, "Absolutely not. No way. He's
21:46
my dog now. You can't buy him back."
21:48
Right? And Sly said, "You know, Tony,
21:51
you know how you say know your outcome?"
21:52
I said, "Yeah." He said, "I knew it."
21:53
And he said, "I kept changing my
21:54
approach. So I went $500 for the dog."
21:57
The guy said, "Absolutely no way."
22:00
He said, "$1,000 for my dog."
22:03
Guy said, "No amount of money in the
22:04
world is ever going to get this dog from
22:07
I said, "What did you do?" He said, "I
22:08
knew my outcome, right?" Cuz he listens
22:09
to these tapes get to him. He said, "I
22:10
started to take massive action."
22:13
He said, "I got my dog. I just kept
22:14
changing my approach, so I got it." I
22:16
said, "What did it cost you?" "$15,000
22:19
and a part in Rocky." The guy's in
22:29
>> You know that dog in Rocky, Butkus?
22:32
That's Sly's real dog. Right? That's the
22:35
dog he bought him back. So so he put his
22:36
dog in the movie and he put the guy in
22:38
the movie and paid 15 grand when he had
22:39
35,000. Isn't that pretty cool? Pretty
22:49
So there's always a way if you're
22:53
Just got to keep changing your approach.
