PART 2 - PRODUK LIFE CYCLE : Strategi Pemasaran untuk Setiap Tahapan Siklus Hidup Produk

Assalamualaikum warahmatullahi wabarakatuh How are you all Hopefully in good and healthy condition In the previous video we have discussed about the product life cycle or the life cycle of a product

where in the video we already know the stages in the life cycle of a product and the characteristics of each stage in the life cycle of a product in this video we will discuss about the marketing strategy for each stage in the life cycle of a product like what watch this video in full

Marketing strategy for each stage in the product life cycle or product life cycle Well, yesterday we already know the stages in the product life cycle Starting from the introduction stage or the introduction stage Then enter the growth stage or growth stage Continue to the maturity stage or the ageing stage

and the last to the decline or decline stage Well, every company certainly wants its products to remain sustainable and exist in the market to realize this, it is necessary to have various marketing strategies that can be applied in various stages of the product's life cycle

Now, this is the marketing strategy for each stage in the product life cycle. Starting from the strategy in the introduction stage, continued with the strategy in the growth stage, then the strategy in the maturity stage, to the strategy in the decline stage.

or the client. Well, the first is the marketing strategy in the introduction stage or introduction stage. In this stage, the marketing strategy is shown as a way to create awareness of the product in a broad sense. So in this stage of introduction, how does the company introduce its products so that consumers or the community

know about our product because at this stage the general product is designed using limited models so that consumers do not experience confusion and make it easier to recognize the characteristics of the product quickly, which means the design made for this product is usually unique. Well, the marketing strategy for the introduction stage or introduction, there are four forms, the first is the rapid skimming strategy,

Rapid Scheming Strategy or Fast Launch Strategy is a strategy that is done by setting a high price to get as much profit or loss per unit as possible. This strategy is promoted in large numbers to be able to convince buyers to maintain the quality of the product even though the price is expensive.

Well, this strategy is basically used to accelerate market disruption. The results of this strategy can only occur if most of the market does not understand the importance of the product, the buyers usually want to pay at any price, and the company's parties face heavy competition. Well, then the second strategy is the slow-skimming strategy or slow-launch strategy.

Now, the strategy is a strategy that is done by setting a high price to get as many labocotor per unit as possible, but done in a low-promotion way so that the cost of selling the product is not too high. Well, the results of this strategy can only occur if the market is large, limited,

Then most buyers don't understand the existence of the product and buyers are willing to buy at high prices and potential business competitors have not yet appeared. Then the third strategy is the rapid penetration strategy or penetration strategy. Rapid penetration strategy is a strategy that is done by setting a low price, low price and aggressive promotion.

the promotion is high or aggressive this strategy is implemented to get a fast and large market acceptance

The results of this strategy can only occur if the market is very wide, the buyers are very firm on the price range, there is also a fairly large potential competition. Then the fourth strategy is the Slow Penetration Strategy or Slow Penetration Strategy. Slow Penetration Strategy is a strategy that is done by setting a low price, low price,

to get a large reception from buyers and this strategy uses low promotion costs so that the marketing costs do not swell. Well, the results of this strategy can only be achieved if the support is very wide, the buyers understand the existence of the product, then the buyers also insist on the price and there is a low-quality business competition.

Well, to better understand the marketing strategy in the introduction stage, you can understand it by using the following image. The way to read it is like this. In the rapid skimming strategy, it is a marketing strategy where you set a high price with high promotion.

Then, the slow skimming strategy is a strategy that is done by applying the high price with low promotion Then the third, the rapid penetration strategy, where applying the low price

but do high promotion and the last is slow penetration where applying the low price and the promotion is also low Well, those are four marketing strategies in the introduction stage

Next is the marketing strategy in the growth stage or growth The marketing strategy in this growth stage is divided into two groups, namely the first is rapid growth or rapid growth

this rapid growth stage generally has several signs such as a rapid rise in company sales this increase in sales is due to the fact that the product has been accepted and requested by the market basically not all new products are able to reach this stage

Usually there are many new products that fail in the initial stage if a new product is successful and able to satisfy and meet the needs of consumers then the business competitors start making their copy products

The marketing strategy in this stage is implemented so that it can create a strong market and specialize distribution, while the improvement of the product's mutu and product lines can be done by expanding and attracting new market segments. The second strategy is slow growth.

In the slow growth stage or slow growth, the sales rate is usually still increasing but the growth tends to decrease So the sales are increasing but the growth tends to decrease In this stage, most markets have been closed because the company's products have been used by buyers

Next in this stage, the company does repairs to the product so that it can withstand its sales. The shape of the repair of this product is done by the company by modifying the product

by perfecting the model or style improvement the purpose is to be able to set the product position in the market again at this stage, business competitors are also increasingly due to the beginning of a decrease in profits or industry traction

The concrete example is electronic products such as laptops and smartphones The third is the marketing strategy in the age or maturity stage Marketing strategy in the age or maturity stage is the highest point in the field of company sales

In general, there are two main strategies applied in the marketing strategy in this age or maturity stage. The first is the defensive strategy or the sustainable strategy. Sustainable strategy is a strategy aimed at protecting the market from the presence of business competitors as well as maintaining the product group from the presence of a substitution product attack or replacement product.

So how does this product survive from the many replacement products that appear? The essence of this sustainable strategy is its emphasis on reducing production costs and eliminating product weaknesses. Then the second is the offensive strategy or attacking strategy.

attacking strategy is a strategy whose purpose is to make an effort to change in reaching a better level this strategy is carried out by modifying the market, namely carrying out activities to invite groups of non-users to offer non-users and attract the attention of buyers from their competitors in other words, this attacking strategy forms an activity to modify

product examples are electronic products such as smartphones which currently hold the highest sales figures and are beginning to be guided by other technologies. Well then the fourth is the marketing strategy at the decline or decline stage from the company's sales figures from time to time which experienced a decline usually is a sign of a decline or decline in the life cycle of a product

In general, this decline in sales is due to the existence of market-like change factors, the existence of better substitution or replacement products, or even because of technological changes. The marketing strategy applied in this decline is as follows: First, increase investment so that it can dominate the market or have a good competitive position.

then the second is to modify the product or look for a new user or benefit to a product means that the existing product we modify to add benefit then the third is to look for new market share that can be included the fourth is to survive until the uncertainty of the industry can be overcome

Well, to survive, the strategy is to leave the buyer who is less profitable and increase the investment, especially in the buyer segment that is still profitable. Well, that's the marketing strategy for each stage in the product life cycle. Well, next you need to understand that the product life cycle is different.

Electronics products generally have a tight time frame or fast-drying, different from food products that can last longer. For example, a smartphone or a handphone product of a certain type can only last for a few years, then made into a more modern smartphone.

Well then, basically there are several techniques or ways that can be chosen to extend the lifespan of a product. How to extend the lifespan of a product, among others, the first is to increase the value of the benefits and use of the product offered. This is aimed at increasing the use of the product.

then the second is to look for the benefits or other functions of a product this is also intended so that the buyer will increase the use of the product and the third is to modify the product modify the product so that it can look new, seen from the criteria of the content, the packaging, the size, the size, the benefits, etc. then the fourth is to do a search for new consumers

Well, next there is a quiz after understanding various marketing strategies for each stage in the product life cycle or product life cycle Next try you give some examples of companies or products that have succeeded in extending the product life cycle in Indonesia write your answer in the comments column below

That's all from me, hopefully this video can be useful for you Thank you Wassalamualaikum warahmatullahi wabarakatuh