Cómo crear una página de Facebook desde cero 2022

Want to learn how to create your Facebook fan page or

business page? Well, in

this video, I'll show you from scratch how to

do it. Create your online presence on

the largest network on the planet,

fundamental for any type of

business.

Facebook is the largest social network on the

planet, which means it's mandatory that

you have a business page there,

since you'll be able to reach millions of

people. What's up, guys? Oh, and Camilo

Barboza TV! I invite you to join the

channel and visit all my social media.

There I share more content to

learn how to monetize your passions with

digital marketing.

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Because creating a fan page is a

professional tool for all types

of physical and digital businesses. It allows you to

create a community and interact with your

community. It allows you to create

advertisements, meaning it allows you to

promote everything you publish to

get more results and more sales. It

's also one of the most effective ways to contact

your followers and users

on social media.

What's the difference between a

personal profile and a fan page? When you create

your Facebook for the first time, a

personal profile is created where you can have

friends (add friends), where you can

share information, and you can

have a maximum of 5,000. While a

fan page allows unlimited contacts,

fan pages are specifically designed for

businesses. Therefore, you'll have

many features to communicate

with your community, access statistics, create

advertising, and much more. What do I need

to create my fan page on

Facebook? First, you need

a personal Facebook profile. If you don't

have one, it's very simple: go to

facebook.com and click "Create

New Account." Enter your real name (your

real name). Don't create a fan page or

your Facebook account with a

business name because this can cause problems in the

future and you could be blocked. Use your

real name (your personal name, first name, last name, etc.),

your email address (I

recommend using your

email address), and your real date of birth

because this is one of the methods

our country uses to recover your account in the

future. Click "Sign Up," and you're done.

Once your personal Facebook account is

ready, click the "F" on the

left side, and you're on

your Facebook page. To create a business page,

go to the left side,

click "Pages,"

then

click "Create New Page." Now you

can start

creating your fan page. Imagine

I am... A new

TV channel, so I have a new

TV portal called

Ay Día TV. Okay, so I put the name

of my page, Ay Día TV, and then it asks me

what category it is. So we start

searching. There are restaurants, there's

food, there's fashion, all the categories.

Please, guys, you look for your

category because obviously this is a

filter for when someone searches for you.

So we look for our category.

Look, it says TV channel, and I

can add more categories. I

can put digital creator in this

case, and then it asks for description. You

must add a short but

impactful description. We are an online channel that

teaches you how to

create and promote your online business

with digital marketing.

Let's say it's just a

TV channel about marketing. Okay, what else do we add?

Nothing else. Okay, look, Ay

Día sees the

required name. It says that if that name already

exists, it will put an error in red.

We have the category, we have the

description. We obviously check the

accents, the accents, and that's it. We say

create page. When we click create

page, look what happens. It

says Ay Día TV was created. Now you can

add more content. If we start

scrolling, it tells me you must add your

profile picture, and you must add your photo. The

cover photo will show you how we create

this content super fast.

So, how to create our

avatar image and our profile picture or banner.

We're going to go to camba.com

and create your account. If you've never

created an account before, I'm

sharing a

Canvas tutorial from scratch above, but I want to show you

how fast it is. The first thing

we're going to do to create our image is to

say "create design."

Also, in the search module, I could

type "Facebook,"

and look, it will say "

Facebook profile frame." I'm going to click

there, which will also work for me.

And on the left side, I'll have

different designs ready to use. If

any of them work for you, you can

click on it, and if none of them work,

you can create or add your own

design however you want. Imagine

that here, from "elements," I could

say "elements" on the left side. You

can search for different images,

and I could say, "I don't want my logo

to be, for example, this image," and that will

be my logo. I can put it right in the

center. What do I do? I say "set," and here it says "

download." Then I click on "download," and I

download it as a PNG. I click "download," and we'll

have our avatar image.

To make it look perfect, we can use a

round or square photo. I'm going to go

directly back to our Facebook page and

click "Add profile picture." Look,

here it is. I've added it.

We'll wait for it to load, and look how it loaded! It

looks perfect in the center. If you

use a round photo, it would look

much better. Next, we need to add

the cover photo. How do we create it? Again, we go to

camba.com. You already have your account, and

click "Create design." Type "

Facebook," and it will say "Facebook cover."

Let's select this. This

allows us to create a banner. We have many

banners. I'm going to select the one I like best,

and I would put, for example, "What's on

ATV?" here.

And I start customizing directly. I

can change this text: "

Learn to promote your business." And here

at the top is the

font size. I can set it to 90 or

smaller here: "Calculating." And look, I can

adjust the text so it looks

complete.

Okay, I'll finish arranging it.

In the previous design, I had added a

TV. Here, the element shows as

recent. I can drag it and add it.

Look, this was a super

quick design, but I want to show you

how it works once I have

the design ready. I tell it to download, and I

download it exactly as it is, and we already

have our banner. I go back to

Facebook, and where it says "add

cover photo," I click "add," and look, it adds my

photo,

and I already have my main photo, which

works well, and my

recommended avatar photo. I also change this banner photo

once a month, or change it

every period of time, where you

can promote your new products,

services, important messages, those

special moments that could be

Father's Day or Mother's Day. Take advantage of all

this as an advertising channel. When

we have this ready, we say "save,"

and it tells us to connect our

Facebook page with WhatsApp. Guys, I

recommend that you work on this. What you have to

do here is install WhatsApp Business on your cell phone.

So, you have to go to your computer or

your cell phone and search for WhatsApp

Business directly in the

applications section and install this application,

and it will replace

your regular WhatsApp application.

This is used for

all types of businesses, and since we

are creating our fan page, our

business page, it is recommended to use

WhatsApp Business. It will allow

users to connect. To connect or

talk to you,

users can click the button we'll see next. They can then

contact you via Facebook.

Here, we

directly add our phone number,

select "send code," and we'll receive

a code directly on our

cell phone. We confirm it here, and

the connection

between the fan page and our WhatsApp will be automated. Ready?

We're now inside our

platform. I want to show you how to

manage the fan page from our

personal profile. When I log into

Facebook, it

always shows my page or my

personal Facebook profile, right? Look

here, I expand it, and it says, "You are

inside your profile, Camino Barbosa." So

you might be wondering how I

manage the business page. It's very

simple. On the left side, it says "

Pages," and we'll see a list of

all the pages we have

or manage.

Here, we have ATV, and I

click to enter. And look how we

identify ourselves as the

administrators of this page: on the

left side, we have a menu with

several options to start

editing the page.

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How to create a username when

we have a It's

important to customize the address at the

top of your Facebook page, facebook.com/camilobarbosatv. Make sure it

has a

custom name. To personalize it,

click "Create Username" and

type in the username field.

But look what can happen: it might

say that name already exists. Facebook has

over a billion

registered users and over 100 million

businesses, so keep

searching and find the username

that works best and is easy to

remember.

Please don't use strange symbols or

content that's hard to remember

because you'll have problems

when you recommend your page. I'll leave it

here, and if I

wanted to, obviously not. It asks if I'm

sure I want to keep this username. It can be

changed later. Yes, it can be

changed, but it's better to leave it as is from the beginning,

not just say "Create Username." Look, this information will change at the top. I'll

say "Okay, I

can update my page now."

And this part at the top will change. Look, I

updated my page, and now it

says "And ATV Colombia." It

would be very easy to share or

add this text or send it via

WhatsApp or social media. or on a

business card

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and then I should customize how

we customize the contact button that's

right next to the

avatar image. We're going to click on "add

a button"

and it asks if you want to add a call

to action. This is very important

when you're browsing

different pages.

Let's go to an example page, for

instance, the Disney page. Look, I'm

going to go to the

Disney Blast page and they have

a YouTube video as a call to action, or they

could have a

subscription option directly. Or if it were Netflix, it could

say "sign up here" or "watch my latest

series." Using it intelligently, we

say "add a button," and what's

best for your business? Imagine if

you're a restaurant, you should

say, for example, "start an order" or "

reserve" so they can book a table. If,

for example, we're a

service company, I could say "contact us"

so they go to the website and talk

to us. If you're

a clothing store or a product store, I

could say "send a message on

WhatsApp" or "send a message on Messenger"

so they can contact me, and I'll help them with

all the customer service.

And so on for the rest of the options. If you're

an online store selling through your

own website, 'www.commerce, buy

on the website,' we simply

add, 'Look at our website,'

and see how it turned out, 'Buy on the

website.' So yes, I am an online store,

that would be the best set, and we'll

configure the one that best suits

our business.

Then what we need to do is enter

our business information and preferences.

When we scroll

down, it says 'Identity, your

page is already perfect,' but it says

you still need to enter information

and present your page. We're going to

click where it says 'Enter information and

preferences,' and it says 'Add to your

website.' Guys, if you don't have a

website, don't add it. If you have a website,

just click and add

your website address.

Business hours: if you have a schedule, you

say 'Add hours' and we put '

Always open,' 'Closed,' or 'Open at

specific times.' And you can

customize the hours from Monday to

Friday, Saturday, and

Sunday. You can leave them active as

you want or as your

business operates. Then it says 'Configure WhatsApp.'

Remember to configure WhatsApp. Next, '

Present your page.' We click there, and I

can now say 'Invite

my friends.' And my page will be shared

with the friends who are on my

personal profile. That's a good way for

you to tell your friends, "Look, I

launched this new project, a

business venture. Please follow me and get to

know me better."

And then we're going to configure all the

information about who we are. We're going to go

where it says "+" and we're going to

click on "information." Here we're going to

finish configuring the

information. We're going to click on "

business information," "

contact information," and "more

information." For that, we have to

click on the pencil icon and we start to organize

each piece of information. We go to "edit

report," "edit price range," and we

click on it. And this is really key because it

works very well for restaurants,

for example, when the user is

looking for information and two

business symbols appear, one says "

moderate." If I see four or five

price symbols, we know that it's a

place that will obviously have a

higher cost. If it's cheap, we put only one

symbol. We organize that information. Then,

where that additional contact information is,

we finish adding our information:

website,

email, phone number.

Just click and add our

information.

Finally, where I said "more information," we're going

to click on "add

additional information" and write all the information. The

information that's relevant to

our company: what we do, how we

work, our products and

services, our different locations

in the city and country, how to

order our products—everything

relevant to your business. And that's it! We'd

have all the

information ready for our fan page. You'd already have

a professional fan page. But

I want to show you something super

relevant within Facebook fan pages:

how to change the initial

fan page template. We can use a

template, or there's a template for

restaurants, for video, for a

physical business, or for a digital business. It's done like this: on the

left side, you'll find a

large menu where you'll find

notifications, statistics, and the option to edit

information. We're going to click where it

says "Settings"

and then click where it says "

Templates and Tabs." Right now,

we have the current standard template. What

changes? Imagine that nowadays,

fan pages or business pages

like the one we're creating have

many, many features. Within

my page, I could add information

about groups, upcoming events,

reviews, videos, photos, community, offers, and

services. I can customize my

page according to my business. So what

we're going to do is the following: I'm going to

click where it says "Edit" and

select the one that best suits my needs. We

have business pages designed for any

type of physical business, such as a

performance venue, for example, if you

organize events, have a

rehearsal room, a theater, a

non-profit organization, for politicians, for

services, for example, if you are

graphic designers, freelancers, or

marketers (click there), public figures (which

could be useful for an influencer, an actor),

restaurants and cafes (if you are restaurants

and cafes),

if you have an

online store or digital shop (select this),

or a video page (also if you are, for

example, an influencer, or create content, or

are an audiovisual production agency).

So, whichever one best

suits us, I'm going to click on it. As an

example, in this case, the video page

is doing all the exercises we

're doing, and it tells me that the

video page is designed to display

video content on your page. We

say "apply template," and this is what

will happen right below it. It says "

tabs," and we're going to share all

this information within your fan page.

So, I can

keep this information or start

customizing it. Later, I'll

share how to open this information.

We're going to go to our page, to the homepage

here on the left side, and now, within

the "other" section, we'll have that

rest of the information, "events." Shop,

community, photos—those tabs we saw

are going to start loading. Here's

how to configure and link our

Instagram directly to Facebook. We're going

to go to the left side where it says "

Settings." In this tab, we've already seen

templates. Now I want us to review

Instagram. From here, from Instagram, we

click on "Connect

Account," and you can connect or link

Instagram directly. This is a

fundamental step for creating online advertising.

How to link WhatsApp? If you're already

linked, right below Instagram

we have WhatsApp. Here you'll have the

option to access your phone. You'll

receive a code on your cell phone.

Add it here, and you'll have

WhatsApp fully linked.

How to work in Business or the Meta

Business Suite: When you start

generating content, start sharing

information. Users will start

interacting with you and leaving you

messages. How do we manage the messages we

receive on our fan page? On the

left side, it says "

Inbox." You're going to click there, and this

will take you directly to the Meta

Business Suite, which is the

professional platform for community managers or

for managing your business. If you

notice, it will say "Meta Business Suite" and "

ATV," and you'll have different modules

to manage your page. Which one do I

recommend you work with? Inbox, where you'll

receive all the messages

sent to your page,

Instagram messages, and you'll be able to

manage all the comments

left on Facebook and Instagram. It

works very, very well. I also

recommend using the

Posts and Scheduler tab. This

tab will allow you to schedule all your

content. I'll add to this

information: if I'm

directly on my fan page's homepage, you'll

see that right there,

scroll down and it says "Do you want to create content?" and then "Do you want to

create a post?" I

click "Create Post," and from here

I can start sharing

information. So, hello, we present to you...

hello, do you want to learn how to create your fan

page with Facebook?

Check out our new video here. And I

could add a video or a photo.

How would we do it? I click "

Add video/photo," it says "Add your

photo/video," and I can

directly upload a photo or video. It's super

easy. And I would click "Publish," look,

publish,

and this starts being shared in the

history directly on my page.

Users will be able to

like, comment, or share it.

So you can start publishing

directly from this tab. But what

if you want to schedule

content for a whole week? On the

left side, where it says "

Planner," you click... Click and that takes you

directly to the section within the

Meta Business Suite, and

from here you can see all the content that is being

scheduled or published. What you would do

is create a post in the

upper sidebar, and here you say, "I want to

publish on Facebook or Instagram,"

add the text, add the image, or the...

Video, and here,

right next to "Publish," you'll

see "Schedule Post."

You can say, "No, I do

n't want to publish this content." If you don't want to

publish it in 15 days at 4 PM, you select "

Schedule," and all that content

will start appearing on a calendar.

So you can save a lot of time

by scheduling your content.

Finally, how do I know the statistics?

How do I know how many users are joining

or interacting with my content? On the

left side, what you're going to do is scroll

down to where it says "Statistics."

Click on "Statistics,"

and you'll have a summary of all the

interaction on your account. You'll know

how many people have viewed your page,

how many people have liked it,

what the reach has been—that is, how many

new people have come to your

post. Also, stories.

Stories are content that is

only active for 24

hours, and you'll have much more

information to know which post

had the most reach, the most reactions, which

generated followers, and much more.

Tell me what you thought of this video. If

you want to keep learning, don't forget to

turn off notifications, follow me, and

see the rest of my content.

You created your fan page, share it below.

We'll use this space to

share with the entire community. If

you want to keep learning and now

want your posts to reach

many, many more people, below I'm

sharing a free course called "

Sell More" where I teach you how to

create content much more

calmly and slowly. I also

teach you how to make your

posts reach millions of

people with an advertising course.

I'm sharing this information, guys. I'm

Camilo Rosa TV, and I'll see you in the

next video.