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The important thing is business model canvas for us, UKM. Come on, who hasn't heard about BFC?
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Hello, talented people! Welcome back to Jagoin UKM. The business is so talented. You know me, right? I'm Amalia Prabowo. In this segment, we will discuss about what is the importance of BMC in the business for us, the UKM agents. But before that, don't forget to like, comment, and subscribe
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YouTube channel Getty TV, TV for UKM. Who among you who don't know what BMC is? Business Model Canvas is a management strategy used to help design UKM business. The plan must be based on several things.
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such as infrastructure, finance, customers, company values, and products. What is the importance of BMC for us, UKM? BMC is something we really need.
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as the main guide to develop our business. Don't let us run a business based on mood.
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or without a purpose, as long as it flows, no, no, no, no. So BMC can be a guide, our grip to run our business well. This is the format.
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You can easily find it on the internet. There are many. Here are the elements in BMC. The first one that must be filled is customer segment or consumer segmentation.
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This is the first element that we must make sure of, which is the business target. We can't choose segments, basically all targets, from young to old, it can't be too heavy.
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For example, if the business is Muslim clothes, then where does our Muslim clothes focus? Do you want to go to an active woman or Muslim clothes for the housewife? Muslim clothes for young women who are very edgy, well, that has to be focused. Now the second element is called value proposition.
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Proposition of value for the consumer. The element that is meant by BMC is what is the advantage of the product. What are the points that can challenge the benefits offered to us, the SMEs, to our business target? It must not be based on price.
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No, if we base it on price, it's easy to imitate. For example, we discussed about Muslim clothes. So the value proposition, for example, Muslim clothes are in accordance with Islamic law, but still active and stylish. Now the third one, channel.
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The channel here means the media or any means that we will use to convey the product or service that we have. For example, Instagram, TikTok, Shopee, and others. Next is revenue stream.
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Now, this stream of revenue is the most vital part because here we have to be sure where we get the income, not just from orders. For example, we
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selling Muslim clothes but can receive customized orders. How much is the revenue stream? Two, right? The first is from the order, the second is from the customized. Every time
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the owner becomes a speaker or wants to open a course. So you have four revenue streams as a reseller or as a regular Muslim shirt seller, then customize to be a speaker or open a business course Muslim shirt. Well, that must be noted. Next is key resources or resources.
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Key resources are the resources that we will use to become the backbone of the company. For example, the company's backbone is employees. For example, the company's backbone is a training institution. Of course, the backbone is a teacher.
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Next is customer service. Consumer relations. This must be written. Where does the company bind its customers? Understand the character of the customer to determine the filling of the column. How do we maintain a relationship with customers? Must be written. Key activities. Activities that will be carried out must also be written.
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Choose the most important activity, don't have too many activities, you can't focus. For example, in one year, you want to attend three exhibitions that are on a local or national scale. One is international scale. Second, make sure Instagram is well managed. Start trying sales on TikTok.
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TikTok, opening online shops. So don't do too much, you'll be confused, your attention will be divided into different places. Next is key partnership.
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Well, this also doesn't have to be written a lot, just three are enough. Partner with the selected entity or institution and benefit. For example, partnership with a certain community or with universities, academics, or with the government.
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Next is cost structure This is not a financial report This is to create a cost structure This cost structure is important You have to make cost points That must be issued to run this business From 100% of the cost you have You share, for example 40%
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The cost is for the raw materials. 40% is the cost for the SDM. So how much is left? 20%, right? Then 20% is written. The cost will be divided by interest for promotion and savings.
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So BMC is for our grip in running a business so that it is not in a mess. Make it with care, don't be in a hurry, if it's good, use it as a reference for work.
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Happy to try! If you have any questions related to this, you can directly type in the comments column. Don't forget to share to other talented people and don't forget to wait for other series to make all Indonesian UKM talented. Okay, see you again!
