📣 Cómo hacer CAMPAÑAS de Meta Ads en 2026 ► Tutorial COMPLETO para Principiantes

I have been making ads on Facebook and Instagram since 2014. Currently I have an agency with which we have invested more than $45 million in advertising and we have helped more than 250 companies increase their sales. Today I will share with you the complete step-by-step to make advertising campaigns on Facebook and Instagram that generate sales with your business today. I will share with you how to create effective campaigns that you should use in public

and what are the best ads to increase sales of your business. And in the end I will teach you what tools with artificial intelligence can help you increase sales of your business. Well, for this video I am going to use this document and thus show you how to advertise on Facebook and Instagram. We will see the two methods to advertise, how to create campaigns, what numbers you should analyze and as one I am going to show you what tools with IA can help you to increase your sales. So let's start with the first one and that is, what are the two methods to advertise on Facebook and Instagram?

For this video I will use as an example a client of my agency, her name is Juliana Sanchez and she is a Colombian clothing brand. They sell through their website, so I'm going to show you the complete step by step to make campaigns that generate sales on a website. And to make advertising campaigns on Facebook and Instagram, there are currently two methods. This is the first one and you have very possibly seen it, and it is that when you are on your Facebook page, this option appears: "promote real". If you click on it,

Meta will show you a very simple step to create ad campaigns. For example, we can choose between different objectives, such as receiving more messages, getting more video replays, getting more clients, more visits to the page and followers, or more visits to the website. Then we can change the description, which is this text here, the multimedia file, that is,

the image or video that people are going to see. We can also place the link where we want to send to people. What will the audience be like? Also, if we want the ad to last a few specific days and the credit card and publish it. This is something that literally takes five minutes.

and we can now make ads on Facebook and Instagram. However, I do not recommend this step by step because it does not have many of the options that really allow us to generate sales with Facebook and Instagram. This is a simplified step by step that Meta created so that businesses that do not know much about ads can easily make a guideline. But in something as important as advertising your business, I recommend that you do not go for the simplest step by step, which is this, but rather use the second method, which is this.

This is the goal ad manager and you have to go to another website. In fact, this is the link and when you are in here, you can create many more options. In fact, in this video I am going to show you all the step by step to make advertising campaigns in this second method, because in the end you can end up paying

The same, but with the advantage that you will have many more options and therefore you will be able to sell more. In fact, these are the advertising campaigns that we are currently managing for this company. And here we can see that in the last 30 days we have invested 17,600,000 Colombian pesos.

which is around $4,200. We have been able to sell 145 million Colombian pesos, which is around $40,000, and that gives us a return or ROAS of 8.27. That is, for each peso or each dollar that we have invested, we have generated 8.27.

In addition, here we can see the amount of purchases on the website. This campaign has generated 215 purchases, this 233. So this is a method that does allow us to take the maximum possible profit from the advertising platform on Facebook and Instagram so that in the end what we invest

generate the largest number of sales possible. And that leads me to the second point, which is how to create these campaigns. The first thing you have to do is create an account within the Advertising Manager. If you don't have an account yet, I recommend you watch a video on my YouTube channel where I show you the whole step by step to configure it, because it's really very simple.

Once you have done it, you will come to this section. Here is where we can manage our campaigns, ads and ads sets within the platform and I will show you all this step by step and what each of these means. But the first thing you have to do is click on this green button that says "Create" and the first thing Meta asks us is "Choose a campaign goal".

There are six different goals and depending on which one you choose, the algorithm will try to give you completely different results. However, for the vast majority of businesses, I only recommend three goals and they are the following: If you have a website and you want people to buy you, that is, you have an e-commerce, I recommend that you use this sales goal.

Here we can see the description: "Find people with a chance to buy your products or services" Thanks to this campaign we tell Meta: "Look, what I want is for people to buy on my website, so please use this campaign" A very common mistake is to use other campaigns, such as "Trafico" because this only sends traffic to a website, for example, it sends clicks, but people will not necessarily buy and you can end up losing your money. Or also the goal of recognition.

This goal simply reaches a lot of people, but if you have a website, what you want is to sell. So please choose this goal. However, if you still don't have a website and you sell, for example, by WhatsApp, by Instagram or by Facebook Messenger, I recommend that you use this goal: Interaction. With this goal you can create campaigns so that people write to you by WhatsApp, Instagram or Messenger and so you can generate sales. And that's why I want to show you this other example. This is a company with which these email campaigns are currently being used.

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people who have written to them through WhatsApp and each conversation on average is costing 654 Colombian pesos, which is around 15 or 17 cents a dollar. That is, every time you invest 15 or 17 cents a dollar, more or less, a conversation is being generated and a part of all these 2,300 conversations has ended up buying. So with a very small investment, this ends up being quite profitable. And that is why this is another goal that I recommend for many companies.

And the third objective that I also recommend is the following: potential customers. This is an objective that I recommend for businesses that want to collect data from people or companies interested in hiring them, because thanks to potential customer campaigns we can show a form where they can leave us their information. For example, name, email, phone, but we can also ask them: budget, employee number, size

the company, what is the time frame they need or how urgent the project is, any data that can be important for you to know if that company or that person can really buy you and this is something that is used a lot with companies that sell products or services with high amounts where people are not going to buy simply on a website or by whatsapp but they want to have a meeting first. In fact, I want to show you a client of my agency with whom we use potential client campaigns.

And it is this one. This is a company that sells vehicle credits for drivers of applications such as Uber, Cabify or Didi. So with them these campaigns are needed because we need to know if they are drivers of these applications. And second, to know what types of cars they are interested in before contacting them. So that's why in that case potential customer campaigns are being used. Look, here it is.

And we can see that this campaign in the last 30 days has invested $1,123, but has generated 613 potential clients, 613 drivers who have left them the data and who are interested in their services. And all this reaches the company and they begin to contact all these drivers to be able to offer them vehicle credits. However, there is a fourth campaign that is a small exception and that I recommend in very specific cases. And it is the recognition campaign, but only if you have a physical business.

If you have a store and you want more people to visit you, in those cases, the recognition campaigns are very useful because you can reach many people who are near your store. And that is something that we are also doing with this company. This is a company that has both an e-commerce and a physical store.

So, for e-commerce, we already saw, the sales goal is used and that is something that is being done with these two campaigns. These are two campaigns that are directing people to their e-commerce and we can see that with this investment of 678 dollars we have sold 9,500 and this 762, 6,500 and we can see the purchases on the website. But also, they also have a physical store in Barcelona, so that is why the recognition goal is being used.

and it is this campaign to direct people to their physical place and with a very small investment we can reach many people in fact, only with 385 euros we have generated 46,000 truplays what is a truplay? it is a 15 second playback so with an investment of 385 euros we have achieved 46,000 15 second reproductions

of people who are very close. In fact, each reproduction is costing us a penny of euro, which is very good and thanks to that they are having more visits to their physical store because the videos show them where they are located, how they see their physical business, etc. Now in this video I am going to show you the step by step with sales campaigns because we already saw that I am going to use as an example this company that has an e-commerce. However, the step by step to create the other campaigns, interaction, potential clients or even recognition to a

physical store is very similar, so I recommend that you see everything and then apply it in these other objectives. Likewise, on my YouTube channel I also have tutorials where I show the complete step-by-step to make campaigns with these other objectives. So I'm going to leave them in the description so you can also check them. So once you have chosen the objective that applies to your business, click continue. And that's it, the campaign has already been created. In objective we can confirm that it is the one we had initially selected.

Advantage+ Catalog is something typical of sales campaigns, in this case I recommend leaving it disabled, but if you want to know how these campaigns work, I have a video on my YouTube channel where I explain them because it works very well for e-commerce. Then in budget we have two options, budget of the campaign and budget of the ad set. In this first campaign that I am going to create, I am going to choose this option, budget of the ad set.

because then I'm going to create a second campaign that will use this option and later you will understand why because it is very important that you make that difference

Then, when you have chosen the budget for the ad set, this small option appears. For now, I recommend deactivating it. It is a very new option that Meta recently added and that does not end up working very well. That is, when you deactivate some options, you will see letters to activate them. If you see that these two came out here, however, you can ignore them. We leave this option of A to B deactivated and we also have this other option, public segment reports. And these are some publics of your business that you are going to share with Meta.

And we have these two options: active audience and current clients. So to configure them, we click on this little menu and then edit in the advertising configuration. And ready, this new window opened for us. In active audience we are going to click on create a personalized audience. And here we can create audiences with people who already know our business. Connect with people who have already shown interest in your business or in your product.

And the first origin that I recommend you to select is this website. Here we are going to create a public with the people who have visited your website, that is, people who have already reached your website so that later Meta knows that they already know you and can show them your ads.

So for that we choose this option next. The first thing you have to do is, in origin, choose your pixel. What is the pixel? The pixel is a Facebook and Instagram code that we install on our website. I always say that the pixel is like a surveillance camera that we install from Facebook and Instagram on our websites so that they know who visits us and then we can create a public with people who visited our website. So if you don't have this pixel configured, you can't make these publics.

and I have a video on my YouTube channel where I show you all the step by step. So it is very important that you watch that video, if you still don't have this, I will leave it in the description so that you can configure it and then there you can choose the pixel because really once you have done it, you can use it indefinitely. So once we have chosen the pixel, in events we are going to choose all the visitors to the website and in retention of the public we are going to place how long ago they visited us. In a predetermined way it is 30 days, but I liked to change it better to 90 days.

That is, we are going to create an audience with all the people who have visited us these last three months or 90 days. And in the name of the audience, we are going to call it like this: "Web Visitors 90 Days".

Create public. And look, that's the public we have here. This is the name of my agency, Deep Look, and we have that public, 90 days website. However, as you can see, we also have other publics. So I want to share a little trick with you. And that is that you are going to click again to create a personalized public. Then you choose again, website, next. And then in events, instead of all the visitors to the website, you are going to choose these options.

You are going to choose "View Content". View Content means when someone visits a product within your website. They are already seeing some of the products because they are interested. So it is someone who has a higher intention and that is why we create a public also specifically for those people. In retention we put 90 days again and in name you are going to put "Content Viewing" which is the Spanish translation, 90 days.

"Create public" Then you repeat the step by step and select this other option "Add to cart" These are people who are already adding a product to the cart on your website You also leave 90 days and in name you put "Add to cart" 90 days "Create public" And finally you are going to choose "Initiate checkout" which are the people who are already starting the payment process, they are already very close to buying In retention you also leave 90 days and in the name of the public "Start a payment"

90 days, create a public, so those are the other publics that we also have here, look, add to cart, start payment, content viewing and in addition to active public we also have this other option, current customers and as its name indicates, you are going to upload to the people who have bought you on your website and for that you are going to click on this option, create a personalized public, website, next, but now you are going to choose this option, purchase,

"Purchase" in English is "comprar" so here are all the people who have bought on your website that Facebook and Instagram have detected. Why? Let's remember, thanks to the pixel that you installed. And then in retention we are going to change it and it will no longer be 30 or 90 days, it will be 180 days, which is the maximum time range. That is, you are going to create an audience with all the people who bought you these last 6 months. So that's why you are going to put the name.

And that's precisely the audience that we also have here. And as its name indicates, they are people who bought your products or registered to use your services. And in current clients, there is a little trick that you can also use and that applies to some companies. And it's this.

list of clients. If you have a database of people who have bought you in the past, for example, you have an Excel with your email and phone numbers, you can also upload them using this option. You are going to click next, you can download a file template and you can upload that database

with the email or phone number and Meta will identify them within its platform and they will also see your ads. Once you have finished configuring active public and current clients, you are going to click confirm and that's it. These are public that are saved and that are updated automatically.

and that will then appear when you create campaigns. And believe me, if you do this, you will already be ahead of 80 or 90% of companies that make advertising campaigns. The vast majority of companies ignore this section, but it is key because it tells the algorithm who already know you, which is active public,

and who have already bought you, who are current clients. So please, if you have a website, don't skip this step. Believe me, it's very important. Special Advertising category is something very specific for some categories, such as products and financial services, employment or housing, social issues, elections or politics. So if any of these options apply to your business, select them.

because if not, it is possible that it will block your campaigns. But if not, you can leave it as it is. In this case, as it is a clothing brand for women, it does not apply to any. So let's click on next. Now we are in the second level, which is the ad set level. And here is where we already start to make much more technical configurations when creating campaigns.

and they are the following: In Conversion Location you will choose where you want to send the people. In this case, as it is a website, we will choose website. Here is this option. Then, in performance goal, this option appears in a pre-determined way: Maximize the value of conversions. However, this option only recommends using it in very specific cases. And I want to make a video on my YouTube channel.

where I talk in detail about this option because it is really working very well in certain circumstances. But for the vast majority of e-commerce, I recommend using this option better, maximizing the number of conversions. Then, Meta is going to show me this warning: "Hey, use to maximize the value of the conversions, you could raise your return by 7% but you know, many of these alerts you can ignore them, so I'm going to leave it as it is.

Then, in data set, it asks me to choose the pixel and since we already have the pixel configured by the public part that we just did, it should be here. And then in conversion event we choose what action we want people to take. There are different ones, we can send people to add to the cart, to look for a product, to start the payment process, etc.

However, if you have an e-commerce, what do you really want? That they buy you. All the other steps are to be able to get to that. But the really important thing is to buy. So that's why I recommend you choose this option. And this is a small mistake that many e-commerce companies make. They say, no Felipe, if I'm starting, first I'm going to choose to add to the cart, to have many carts and that is how the goal algorithm is trained.

But that's not the case. Be careful, we've tried that many times, it doesn't work well. Even with companies that are starting or have small budgets, we always recommend the option to buy. Then, in cost-per-result goal, you leave it blank. Value rules, you leave it blank. And attribution model, you leave it as it is, standard. Then you click on this option, show more configuration options and verify that these three options are there.

Click, seven days. Active visualization, one day. And visualization, one day. This will allow Meta to receive the most amount of information possible from your ads so that you can sell more. So that's why we leave it as it is. And then in budget and calendar there is a very important part and that is how much we are going to invest in our ads.

In this case, let's imagine that I have a monthly budget of 4 million Colombian pesos, which is around $ 1,000 a month. So how are we going to divide those $ 1,000 a month? Because in the end it is a simple number. We are going to come to Google and we are going to write 1,000 because it is the budget in dollars and we are also going to divide it by 30.4. This is the universal convention to convert a monthly budget, which would be the $ 1,000 a month, into a daily budget. How much is it a day?

and that is 32.89 dollars a day. However, I am going to distribute this 32.89 dollars between two campaigns. At the moment I am creating one, but later I will create the second one and I will tell you why. So, this first campaign that I am creating will have 70% of the budget.

So we are going to take that daily budget and we are going to multiply it by 0.7. That gives us a daily budget of $23.02 that this campaign will have. However, this campaign will have three sets of ads. In this case I am creating one, I am going to finish configuring it and then we do the others, but in total they will be three. So if I have this budget 23.02, I will distribute it between three. How much do I have to divide it? Well, between three.

So that gives us a daily budget of 7.67 that this set of ads will have. And since the currency is in Colombian pesos, because it is a Colombian company, then I am going to take 7.67 and I am going to convert it to pesos and that gives us 28,800 Colombian pesos. So I'm going to put it like this, 28,800. Here again a goal alert appears to increase my budget to 37,000. It will say no, thank you very much, I do not want to invest more.

And in budget there are two options, daily and total budget. I recommend that you leave it on daily. Then in calendar we will have date of start, that is, when we want this ad to start showing. This is the date on which I am making this video, March 9, 2026. But if we said no, we want the campaign to start tomorrow, well, simple, it is left here. I usually like to place it the same day, even the time in which I am configuring it, so that as soon as the ad ends, it starts showing.

And you can also be saying, "Felipe, ok, I know when it starts, but when would this campaign end?" That's something you can put in this option, "Finish date". It's completely optional. If you want, you can put a finish date. And we can say, "No, this campaign will go for seven days." So it will go from March 9 to March 16, and here we can

put the time and every day I will invest for example this however this is an option that I do not recommend because what about during those seven days you are selling very well that these campaigns are working because after seven days it will be paused and then

and then you activate it again and the results may not be the same. So that's why I recommend deactivating this option. When do I like to choose this option? When there is a reason to finish this campaign. For example, if you are going to do a campaign for a limited time, I don't know, a promotion, you say this promotion will last 7 days. Of course, in that case, there you can place the campaign for 7 days because then it ends.

but it is a very specific situation. If your campaign can go unlimited, then you leave this option blank and then depending on the numbers you decide whether you leave it or pause it. And then comes a very important option and it is public. Here we are going to choose who will see our ads and it has two big parts.

Controls and Suggest a public. In controls, the first thing you're going to do is place where you sell your product or service. In this case, this company sells throughout Colombia, so that's why we're going to leave it like that. However, if this company only sold, for example, in Bogotá, we can write a specific city, for example Bogotá, and in this case the ads will only be shown there. Now this small option appears, "Return to more people with a chance to respond." That allows Meta to show our ads outside, that's why I like to deselect it.

But even if we sold in several cities, for example, also Medellin, we could choose another city. If we also sold, I don't know, in Cali, we can choose another city. You can choose multiple cities where you sell your product or service. Even if you sell in multiple countries, you can also show it in multiple countries. Look, and there our ads would be shown both in Colombia and in Mexico. And the algorithm automatically distributes the budget, depending on where we have more sales. This company sells in Colombia, so that's why I'm going to leave only this option.

And then if we click on show more options, we have other options that are also important to know. Minimum age, you are going to choose what is the minimum age range of the people who are going to see your ads. Pre-ordered are 18 and older, but if you say no, my ads are bought by a little older people, you can choose up to 25 years.

And you can say, "Felipe, what happens if I want to see it in people who are older, I don't know, people who are over 35 or 40 years old?" That is something that is done elsewhere, which seems to me to be a bit of a hassle.

But it's like this. In the case of this company, they sell to people from 18 years old. So that's why I'm going to leave it like this. And here comes a very important part. And it's that we're going to exclude our past clients. Why? Because this campaign is going to be to direct us to new clients. We want to attract new people. We don't want to reach the clients who had already bought us. So that's why we're going to exclude our clients. Of course, we're going to reach the clients by another campaign that I'm going to create in a moment.

But in this first campaign, which is to get new clients, it is very important that you exclude the people who have already bought you. And this is a step by step that many brands do not do and that then their ads reach the same clients over and over again and they worry because they cannot grow. And that can precisely be solved like this.

So how can you do that? Do you remember when we created that audience of clients in this previous stage? Look here when we are configuring current clients, well, you are going to choose those clients later in this section. Look here, you are going to come to exclude and you are going to look for them. So they are going to be these buyers 180 days. Those clients are going to be excluded from this campaign so that later we can show them our ads in a second campaign.

and finally we have languages and here you can choose the language that people have on Facebook and Instagram but that is something that I only recommend if you want to reach a community that speaks a different language for example if we wanted to reach people who speak French in Colombia I don't know we have some kind of campaign or initiative yes there we could put I don't know French for example or if we wanted to reach people who speak German or I don't know whatever language but for the vast majority of businesses this is very secondary so that's why languages I recommend not

And then we go to the second important section, which is to suggest a public. And here we can give more information to the goal of who our clients are. For example, we can place a wider age range. Do you remember that we could only put people who were at least 18, 25 years old? If you want to be more specific in age, you can do it in this second section. You could put, I don't know, people 35 years old onwards, for example.

Also, if we wanted to reach, for example, only women, because this brand sells to women, we can do it in this section, here, in sex. However, look at what it says, your suggestion. We will also show ads to people outside the sex configuration that you selected, if it is likely that it helps to improve performance. That is, Meta can also show our ads to men, if they...

consider that it can help us improve performance. This is something that I really don't like with brands that only sell to women, men or I don't know, some specific age range. How is this brand, for example? This brand only sells to women.

So in those cases where we don't want it to be just a suggestion, but actually show it only to these people who are in this sex or in this age range, I recommend that you click on this second option: Limit even more the range of your ads. Here Meta is going to tell us: "No, don't do it, keep your current configuration, don't change it." We say: "No, I don't care, I want to limit my ads even more." Continue. Now this option has been opened again, but look what appears here. We can already disable "use as a suggestion".

And if we leave it like that, there we will limit the algorithm so that it only shows our ads to people 35 years from now or also that they are, for example, women, because we deactivate this. That yes, remember, every time I deactivate something, Meta will show me like three different windows so that I can activate it again. And here we can see it, one, two and three. But we are going to ignore it. If for your business it is only important to reach women

o a hombres o algún rango de edad específico, haz esto. Créeme que esto es algo que muchos negocios no hacen porque piensan que eligiendo con la opción anterior ya está bien y ya vimos, era simplemente una sugerencia. Y después dicen, no, pero mis anuncios los están viendo hombres o mujeres y no quiero. Eso se selecciona así. Es un pequeño truco, pero que puede cambiar bastante los resultados de tus campañas.

Then, in personalized audiences, we can see that we are excluding past buyers. Here in include, which is the other option, we are going to leave it completely blank. We are not going to touch anything, we are simply going to exclude past buyers. And then in detailed segmentation, we can place what type of product or service we sell so that the algorithm knows who it may interest. So, if it is a brand that sells clothes, what do we want to place here? Skirts, dresses.

clothes, fashion accessories, we can even place specific brands, for example, we could place, I don't know, Zara, Stradivarius, Guess or for example Victoria's Secret, which although it is more focused on underwear, it is part of the entire fashion industry for women. So with this we tell the algorithm, look, I want to get to women 18 years from now in Colombia who are interested in buying clothes or seeing clothing content on the internet.

Of course, detailed segmentation will be a suggestion, but if you find people outside of these categories, to whom our advertising may interest them and buy from us, we will show them our ads. This is something that we cannot control, we cannot deactivate, unlike this, which we can deactivate as a suggestion. However, especially

with brands that are starting, giving this type of suggestions is still useful so that the algorithm understands what you are selling. Then the option to define better, I do not recommend you to touch it and neither do I. Advertising transparency only applies if you are located in the European Union. If that is the case, here you are going to choose where you are located and activate this button in the case of this company.

is not necessary and then in locations I recommend that you see it as it is, locations it is not necessary to touch anything, however I want to explain what it is, so that's why I'm going to click to show more configuration options and it is that in locations you can choose where your ads are shown, for example you can choose that your ads are shown

on your phone, computer or both. I recommend you to leave it on both so that the algorithm has more field of action. However, you can also choose the platform. You can choose that your ads are shown on Facebook only, or on Instagram, or on Messenger, or on Audience Network, which is a network of allied games to Meta, or even on Threads. In fact, there are some occasions where we can already show ads on WhatsApp, and that is something that I recently uploaded on my YouTube channel. How to do these WhatsApp campaigns? Because they also have some extra recommendations. If you are interested, you can see them. I will leave the video in the description.

But we can choose on which platform we want to show our campaigns. Even within each platform we can manually choose where our ads will be shown. For example, feeds, look, they will be shown in all these sites. Facebook feed, which is like the beginning of Facebook, but also in the Instagram feed and here we can see the preview. Or for example, in the Facebook Marketplace or in the Threads feed. Or when people are seeing Facebook notifications, there our ad will also appear.

or on the other hand in stories, states and reels look where they come out in the stories of Instagram in the stories of Facebook in the reels of Instagram in the reels of the Instagram profile which is when someone is already seeing reels specifically a profile in all those places our advertising can come out and these are other smaller locations

much smaller where our ads are also shown in fact in total look there are 21 places where our ads can be shown and the algorithm will automatically distribute the budget it will say ah you are generating better results I don't know in the feed of instagram and also in the stories of instagram because I am going to put more budget there or suddenly another company generates better results in the facebook feed and I don't know in the instagram reels then it places more budget there all that is done automatically by the algorithm with intelligent

And we're going to go to the third level, which is the announcement level.

This is where the magic happens, because this is where we are going to put the image or video that people are going to see to be able to buy from us. And this is the most important part of all. So I want to explain very well how to configure your ads so that you can sell more. The first thing you are going to do is in identity choose your Facebook page.

and Instagram account. So I'm going to choose this brand, which is this one here. And once we've done it, we're going to come to this section, which is very important and is called brand image. This is a part that many brands forget, but it is very important. So let's configure it. We click edit and the first thing we do is upload the logo. So I recommend that you download the logo of your Instagram profile or your Facebook page or your brand and also upload it in PNG format.

this is the format that needs to identify this file here I already have it saved later in source we are going to choose the source with which you place the texts of your brand here there are different sources but if you can not find it you can do the following is upload a custom source here I have the plan book that is to say how the

brand of this company and one of the first things that is always defined is the typography if you still do not have it defined, you can ask a designer or a designer who will help you do this so that later your ads and your images videos wherever you publish always have the same typographies and in this case it is this typography is called general sans

and here they appear, well, as you can see in different characters, then what we do is download this and then we come to the ad manager, add custom source and we upload that source directly. With this, Meta will already understand what are the sources you use with your brand, look, here is General Sans and that way the modifications that Meta makes will have your source.

On the other hand, we also have to upload the colors and here you can also ask a designer to help you define the colors of your brand or you can apply this little trick and you can come for example to your Instagram profile, this is the one of this brand and you are also going to install this extension called Colorzilla. It is a completely free extension and allows us to see the exact color of any image on the internet. So I'm going to choose this, then

I'm going to place this, select the color of the page, I'm going to stop here, for example, here we can see exactly the chromatic code of this color. So I'm going to click, it appears that it is copied to the paper cutout, then we can go here, paste and look, this green is already there, which is the exact green that this brand uses. Also, Meta also asks us what the tone of the text is, the visual style and some restricted words that we cannot use with the brand. So here you can write it manually for each of these

three pictures or you can ask the artificial intelligence to help you define this in a very simple way you take a screenshot of this you go to any day in this case for example I am in Gemini but you can also do it in chatgpt you literally hit the screenshot so that the guide knows what it is and you ask for this little instruction help me define this for this brand and you place your website and if you do not have a website well you can describe your brand you can upload images of

And the truth is that this is the tone of the brand in great measure.

Now, let's see the visual style. Here we have minimalist, aesthetic, feminine, elegant, sophisticated, oriented in lifestyle, as neutral or neutral earth colors with modern, inspiring and artistic touches. It is also very good, so we can put it here. And finally, in restricted words, well, cheap, profit, liquidation, withdrawal, economic balance, esteemed customer, sir, madam, super promotion, well, they are words that obviously do not resonate with this brand.

So with this you are already configuring your brand image in front of the algorithm because then the algorithm can make some small modifications to your ads that it will share you in a moment. But please do not skip this part, many brands skip it and then when the algorithm modifies the ads they do not know very well. So we are going to click on ready and then we come to the key part, which is the configuration of the ad.

and within this campaign we are going to create different types of ads that I want to share with you but I have always believed that the best type of ad that any brand that is starting can do is simply choose an organic publication that has gone very well and for that we are going to come to the Instagram profile we are going to click on this option to see the number of reproductions that each reel has and we are going to look for reels that have a good number of reproductions for example this one had a good amount compared to the rest then

Perfect.

Why not always organic publications should be promoted? There are organic publications that are already very well-known or from the community, but that someone new may not understand. But in this case, this is something that applies perfectly. So, when we have already identified, first, a reel,

that has gone well organically and second that has potential to attract new customers we are going to return to the advertiser we are going to click on this option use existing publication and then we are going to go down to where it says content the ad and we are going to select choose publication then we are going to come to instagram we are going to filter by reels

and we are going to look for exactly this one. So a little trick that I always like to do is to copy the text or the caption and write it here and there it will appear. Look, here we can find it. We can also confirm the date that everything is fine. We choose continue. Ready, here the video appears. In addition, in call to action we must place a button so that people can visit our website. And if you have an e-commerce, the one I like the most by far is the buy button. And then in URL of the website we are going to choose

the section of the website where we want to send people to different sections within the website that we could try but one that I really like for online stores is this top sellers or more sold so I'm going to choose this option and it is also very important that in this section you have different filters so that people can easily find the products that they are most interested in so we are going to send them there we copy the url and in url the website we put this

Now, it is very important that you do not select this option: "Optimize destination of the website" because if you leave it activated, Meta will automatically send people to other sections if they consider that you can sell more, but this is a problem because people can get to products that have nothing to do with it or to pages that are not relevant. Let's say that this is an option that has potential in theory, but that in the vast majority of cases it is better to deactivate.

Then, "Complementos del Navegador", you leave it as it is, none. And then, in "Edit Location", you are going to click on this button and you are going to choose "Stories", "State of Reels", etc. to configure how this ad will be seen in a vertical format. Look, in this case we can see that it is not bad, but we can click on "Adjust and Cut", 9x16, make sure it has the correct measurements. And well, as it is a Reel, it already has it, but it is something that is always worth reviewing to confirm that in Reels this video is going to look good.

Then we leave these two options deactivated and where it says content improvements, we are going to click on edit and here we can activate or deactivate different changes that can be a goal for us.

This is the first one and it is to show products and Meta can show below the product catalog of the brand. Then people see a video and below they will see a catalog and where they click they will go to buy that product. This is an option that I really like. We have tried it today, in general with e-commerce it works very well, so we recommend activating it. However, here we can customize what are the products that are going to be shown and the first thing we must always do is upload the catalog.

Here it is. Uploading the catalog has another step that already escapes from this video, but I have a tutorial on my YouTube channel where I talk in detail about these catalogs, how you can configure them and how you can connect your catalog of your store with Meta so that these products are shown below. So I'm going to leave it in the description so you can see it, because if you have an e-commerce, it's a very powerful option.

In addition, in the product set we can choose which products will be shown within our catalog. In a predetermined way, there is always this option, all the products that are in stock or those that have inventory and here we can see this brand has 160 items in this moment in inventory and this Shopify, which is the online store platform, is automatically sent to Meta. When something is finished, it does not appear here.

But if you want to send people some product or a collection in particular, here you can configure it. And you say no, let's send this collection that I want to promote or the video is part of this point collection. Well, you can configure this without problem or you can even create your own

set as your own product collection if you click on this button and here you can manually choose all the products you want to include then here one can put them so it is important that if you are going to choose this option the set of products is related to the video in this case different outfits are being shown so I think showing all the products in stock is fine then we leave these two options activated and we return here

On the other hand, you improve in the text, I do not like to activate it. "List of stores" only applies if you have a physical store where people can visit you. In this case, they have several physical stores, so here these locations appear. If it is your case, you can activate it and so people will know that you have a store nearby, if not, you leave it deactivated. These two options I also recommend deactivating them, but I do like to activate this one.

Why? Because it will create sections within the video. If here three outfits are shown, Meta will automatically create three sections within the video with the different outfits so that people can navigate more easily. In fact, this is a new option and we have tried it and it works well. Also, video retouching, I don't like to activate it because they are like changes that the algorithm can make and they don't always come out well. And in essential improvements, it is very important that I leave this selected.

relevant comments and improve call to action. These two are fine. So when you have configured all this, you click save and then in follow-up make sure that this option is marked events of the website and your pixel so that Meta can know what people are going to do when they click on this ad on your website and once you have finished you are going to upload and in the name of the ad you are going to put the name of what you are promoting. In this case I could make a video with three Pinterest outfits.

Perfect. However, many brands stay here. Many brands say: "I'm going to promote a video and that's it." What is the problem? What if this video doesn't work? That people for some reason don't like it, because it is also very possible. Well, we are going to have all the eggs in one basket. We only have one ad with that video and that's it. So please don't make that mistake. This is something very important. Please take note. And it is that within each set of ads that you configure, you must have multiple ads.

And for that we are going to close this window and then in the ad that we are creating we are going to click on duplicate. We already have an ad and how many are we going to create? We are going to create a total of 6. So we need another 5. Here in the number of copies we are going to put 5 to have a total of 6 ads within this set. And ready, here Meta has just created them automatically and they are within the set of ads that we configure and well, also within the campaign.

That's why it's important that you also know how to differentiate the different levels. In this second ad, we're going to do something different. And it's that instead of using an existing publication, we're going to create an ad from scratch. For that, we choose this option, then manual upload, and then in ad content, we're going to click on configure content and we're going to upload an ad with

Here we can add different things that will complement the ad. For example, if we have promotions, here we can choose it and Meta will highlight it. In this case it does not apply. In addition, the brand image is already configured with the logo, typography, colors, etc.

And also there is this option: links to the site. And they are small buttons that can appear under the ad to send people to different parts of our website. In this case we already have all these links configured to send people to blazers, skirts, jackets, women's clothing, boots, pants, etc. But how can you do it? Because I want to show you the step by step. Very simple. On your website you are going to look for a collection. For example, the collection, I don't know, blazers.

So, we are going to click on it and we are going to copy this link, then we are going to place it here in URL and in visible label we are going to call it Blazers.

You will also place a miniature, that is, a small photo of that button that would look more or less like this. You see, like these miniatures that appear like this. And for that, something that I generally like is to take the photo of a product. So we can save the image of this product and then we click here miniature and upload the image that we just downloaded. And look, with that it will automatically stay with that miniature.

and then we click on add. You can repeat that process with all the important collections within your website. However, if you want the algorithm to help you configure these links, click on this button and the algorithm will automatically take your website and add all this because it is something that can also save time. And finally, this product option also appears, which we already saw, is when we connect our catalog and we tell Meta that it can also show different products. And you can also be saying, Felipe, and you can choose when to show products and when links and others. No.

When you leave this active, the algorithm automatically does all this for you. If we leave these options active, some people will show links to the site or other people will show products directly. Let's say it's something we can activate, but how it is distributed is automatically done by the algorithm for us.

Then we click next and here we are going to upload what is the image that we are going to show to people. And in this case I am going to upload an image that I have saved on my computer. It is this image and in this case a specific collection of this brand is being promoted, which is this collection. If we come here,

to flourish on the road. It is a new collection that they recently released and this is something that is very popular in the fashion industry and it is constantly launching new collections. So this is another advice that I also want to give you. If with your product or service you recently launched something new, you can create an ad specifically for that and also send people to this link.

That's why this ad was created. It's an ad with different photos of this collection and they were placed with these designs and these pictures. Then we click on next. Then it asks us to cut the ad with the three sizes it needs, which are square, vertical and horizontal. Then in the main text we place the text of the ad.

In this case I already have it and I'm going to paste it. It is this: "Flower on the way, the collection that celebrates what grows as we move forward. Losing is part of the process. This collection by Juliana Sánchez reminds you that movement can also be calm and that there is always something that blooms again. Dress with various silhouettes, classic and exclusive design.

Available now, find your piece at julianasanchez.co and also this little emoji to reinforce the feeling of tranquility. So it's important that when you go to sell something, you think not only what is your product or service, but also how people are going to feel or what benefits they are going to get or why you decided to create it. This type of things connect very well with people, you can even ask artificial intelligence to help you readapt it and then you adjust it with what your brand needs.

because sometimes the idea is also wrong. In addition, this option appears: "Generating content text: Advantage +" and it is that with artificial intelligence Meta creates other versions of that text that we could also try. So you can also review some of these versions, if you like it, you leave it selected and if not, you deselect them.

In this case I am going to deselect them. Then in title we are going to place something that catches the attention and one of the things that always catches the attention is the new thing. So I'm going to call it like this: "New Julianas Sánchez collection" so that people get familiar with the brand. And in description I'm going to place limited units.

This is something that also works very well because people have an additional reason to take action. Then, in call to action, we are going to put "buy" and we click "Next". Then Meta generates images with artificial intelligence. This is something that has been improving lately and with our clients we have seen that there are some of these images that could really be used. So, if there are images that you like, you can save them and then try them in other ads

or even make small modifications, you can ask the AI to change some things and if you like some of these images you can select them, for example, down here. In this case I'm going to leave it as it is to test the original image that we had. And then it asks us if we want to apply any of these content improvements, which are like changes that the algorithm can make for us. I recommend you activate this because it allows you to improve the call to action a bit. If you see here it is like "buy new collection" with the emoji, like it can make it a little more striking.

These two you deactivate, this one again if you have a physical store you leave it, if not you deactivate it. These two you leave deactivated, visual retouches you can activate it and that will make your ad look a little better, for example in stories because like that meta can lengthen it a little. I don't like music because there are times that they put songs that have nothing to do with it. I don't like this one either, this one either. And finally, adding superpositions is something that I don't like because meta automatically places texts on top of the image and most of the time they don't look good.

Next, this is another new feature and it is that we can automatically translate our ads to other languages. In this case, English is selected and for now it is the only language available. Surely in the future there will be more. So if you sell in an international market, you can leave this option active or you want to reach people who also do not speak English and do not speak your language, Spanish, that of your store. But if not, you can leave it disabled so that Meta respects the original ad.

And when we are done, we click on ready and look, it is already finished configuring. Now you may be saying Felipe, but in this case, why is it different? Why does this catalog look like this? It is because here in content configuration, this option is activated, which is products.

So it's going to be time to deactivate it or better change it for the promotion that corresponds. Let's put the exact promotion, "Flower on the way" to always try the same. And look, this is going to be shown there. Then we go down again and you will notice that Meta puts you many alerts so that you can do things. For example, that you add images with artificial intelligence, of which it generated, but if you don't like any, that's fine, don't select them, you can ignore this.

Also, here it also tells me to apply the optimization of products so that Meta can show more things and how it would work if I click on apply. Meta can show, for example, the products as a sequence ad. Look, it's like if it were a collection, but that's not the case. I don't want to do that, so I have to deactivate it because there are many alerts and there it will be the original ad that I had created. Likewise, here there are also different text options that they recommend us. If you like them, you can leave them. If you don't like them, you can deactivate them. And finally, in content improvements.

advantage + we click edit and confirm that only these options are active generate call to action show summaries relevant comments and everything else deactivate it then we click save text translation check if it is deactivated in this case it is and then we confirm that this option is active within the website with the pixel and so meta knows exactly what is going to happen in this ad when people visit us and then we are going to upload and we are going to call it image

to flourish on the road because it is an image ad and that is the collection that is being promoted. In this third ad we are going to configure a different ad and it is an ad with video. Here we already saw the promotions, links to sites and products, so don't stop me there and then we are going to upload the video that we are going to promote. So I'm going to choose this one.

Once it's uploaded, we click on "Next". Here it asks us to cut it out, but we will omit it. "Next". Then we put the main text, title, description and call to action, as I already taught you. And in a moment I will explain the ad equally. And ready, this is how the ad should look. This is an ad that could be like a kind of GIF.

but that allows us to easily have a video from images and I think that is the starting point that many brands should also have because many brands do not have many videos, so simply showing images with different shots of the products and for example with some small texts, they can easily have a video. In addition, a new collection is being promoted, which is precisely these products with the season color, which is the color coffee.

The coffee is the neutral color you needed to raise your looks this season. We bring them with the exclusive Memories print in jackets, bodys and pants. It is a versatile and elegant tone, you will not be without your favorite garment. Buy now on the company's website. Here we put season color, limited units. And at the destination we are going to send that collection to the Memories collection. And here people can see precisely the products that we are promoting. So I'm going to take this URL and at the destination I'm going to put it here.

Then we verify that these three options are deactivated. Perfect. We also omit these recommendations that Meta tries to put us everywhere. And then in content improvements, Advantage +, we verify that these options are active. Generate call to action, show summaries and relevant comments. And then in the name of the ad we put Video Memories, because it is the name of the collection that we are also promoting. In the fourth ad we are going to do this. We are also going to create a video ad.

but it will be a little different and I will explain why. So here I am going to look for it because I already have the exact name and it is this video. Then it asks me if I want to cut it out. This is something that normally appears when they are videos of more than 15 seconds, but if the video is good, in this case, for example, it will take 18 seconds and you consider that there is nothing to cut out, you can click here, omit and continue. Then it asks us if we want to cut it out, we say no. Next. Then we put the text, title, description and call to action.

Next. Then Meta asks us if we want to make different improvements in the ad and in this case I will only select "generate call to action" and also "visual retouches" and they are two of the options that I like to use the most when I am creating video ads. Next. Translation we leave it deactivated and we click on ready. And this is how this ad looks like. This is a professional video. Models and cameramen were hired to record it.

And it is that today in social networks there is a tendency to do everything with cell phones and yes it works very well. In fact, the first ad we made, the one of three outfits from Pinterest, is recorded with cell phone. So you definitely have to use it. But on some occasions making professional content also works very well, especially in brands that have an aspirational component or lifestyle. So that's why I also wanted to put this video so that you don't completely leave the content

professional and if it applies in the case of your brand, you also include it within all the ads that you are going to try. In addition, the following was placed in the text: "Start the year with clothes that do not limit you. Julianas Sánchez presents organic designs designed to make you feel comfortable and light in every step. A versatile style that adapts to your rhythm and your story. " So these are also texts a little more aspirational, how do you want people to feel or what inspired your product or service.

The text says "The ideal clothes to enjoy this year" the button says "buy" and then in "destination" as this is a video that is promoting in general to the entire brand, in those cases when it is a general ad I like to send people to the home so that they can visit the website and start getting familiar with this brand. So that's why we're going to take this link and we're going to put it here. Also in personalized destinations we check that everything is activated, very well.

And then we go down and where it says "Content Improvements - Advantage +" we click on "Edit" and check that these options are active: "Generate call to action", "Visual retouching" and also "Show summaries" and "Relevant comments". Save. And then we are going to go up here and in the name we are going to put "Start the year with clothes that do not limit you".

In the fifth ad we are going to do something completely different and that is that we are going to choose this option: Advertising catalogs more advantage. This is an option that applies specifically to online stores because in this case we are going to show directly the product catalog and this is how we can do it. In format we are going to choose sequence, then in main destination we choose website and in URL I like to send people to the page of all the collections because I am going to promote the whole catalog. So we take this URL, we place it here.

Then it is very important that you mark this option: "Replace deep links from the catalog website" What does this option mean? That when people click on this image, for example, they go directly to buy that product. When they click on this image, they go to buy that product. When they click on this image, on this product, as if people visit the exact page of the product to which they clicked.

For that, you activate this option and then you are going to click on more and you are going to go down and you are going to choose URL. Then we click on the A and we are going to uncheck this URL coding and ready. Custom destinations. We check that both are deactivated and in ads origins you are going to choose your

catalog. So in this case, the catalog of the brand has already been chosen and again, if you have an online store and you have not uploaded your catalog to Meta, I recommend that you do it because this type of ad also works very well and I have a video where I show everything step by step. Then in preferences we select limit what product is shown and in product set we are going to choose the following: All Products Stock

These are all the products, but there is also stock available or inventory available. Then in ad content we choose a single image and then in title we are going to click more and we are going to place title so that Meta automatically shows the title of each of the products. Look here at the bottom and in the text I like to place something very short because these are going to be ads that are very focused on the products. So I'm going to put this text.

In Juliana Sánchez we believe in fashion with purpose, pieces that continue to tell stories and become something even more special. Here in Meta we also have our other recommendations, if you like the selection, if not, you can leave it as it is and in call to action we place the buy button. In addition, I also recommend that you activate this option, show as collection, because it allows Meta to also do this and it is that not only show this carousel or sequence, but also do this, place an image above and below the catalog.

That's called a correction. So if we want it to show like this, we leave it active. Personally, I like it with these ads because if we leave it deactivated, Meta will not be able to show it, it will only show like this. So with this, we give it another format that they could also be testing. Then in promotional codes we don't put anything and in content advantage we click edit and we are going to leave these options active. Generate call to action, generate funds because it allows Meta to change the background a little bit of the image and not only be

a white background that can be boring, image retouching and we will also choose relevant comments and improve call to action. Then we click save and then we check that this option is active, website events and then we upload and call it that. It is a catalog ad and we are going to put all the products that are in stock and the last ad will be completely different from the others. Look at this.

I'm going to click on create ad, we're going to create an ad for image or video and then in ad content we click on ad with video. Then I'm going to select the video that I want to promote, which is this one, and I'll explain it to you in a moment. Next, in cut it lasts 20 seconds, we say, that's fine, Meta, thank you very much.

continue here we are also going to admit it next we are going to place the text title description and call to action next in content improvements advantage more we are only going to select improve call to action we are also going to choose video retouches and then we click on the next translation we leave it deactivated because here it always activates me English and that's how the ad looks this is an ad that is celebrating the anniversary of this brand look at this

The discount will be available from today until the

This is something that also works very well and is to take advantage of special dates. In this case it is the birthday of the brand, but you could also take advantage of Mother's Day, Mother's Day, Valentine's Day, Christmas, etc. When you have a special date that you want to promote with your business, I also recommend that you do it through an ad so that people when they see it say I have to buy.

And the advantage of these special dates is that they also have a limited time. So that's why it's a strategy that I personally like a lot. And in the text it says this: "On this anniversary we want each movement to reflect the security of knowing where you're going. From February 26 to March 1, enjoy a 21% discount on the entire store and launch the design that makes you vibrate high." And in the title we put 21% off on the entire website so that it stands out and people when they see it want to buy. Then in the destination

we are going to place the entire website. So I'm going to take the URL and when people arrive they can see this collection, click on it and see all these products that the brand also has available with its different collections. So I'm going to put it here. Custom destinations, everything is deactivated, very good. Content improvements Advantage +, we check that it is only generating call to action, visual retouches, showing summaries and relevant comments. Perfect. And then in the name we are going to call it Brand Anniversary.

21% off. Perfect. And that's it. With this we already set up the six ads. And as you can see, they are completely different. We have organic videos, we also have professional videos, product photos, catalogs, special dates. And this is known as creative diversity. And that's when you upload ads that are different from each other. Because that will give more field of action to the algorithm. There are some people who will possibly like this ad more.

So that's why the algorithm will be able to show you this ad. But other people may like this other ad more and the algorithm will be able to show them. Or there are other people who will like this other ad more and so on with the others. Always think: the more different my ads are, the more field of action the algorithm has and the more people I can attract. So when you've finished uploading your ads,

that I recommend you have between 3 and 6 per set, we are going to go back here and if you remember in this set of ads we are segmenting people who follow fashion-related interests, so that's why I'm going to call it that way. Interests

However, as we are not going to have only one ad, but we are going to have several, then we will also have different ad sets. When you have finished configuring all the ads, you return to the ad set level and you are going to click on duplicate. Here it will ask me if I want to apply all the recommendations and I will say no, I will only select "Advantage +" locations. Duplicate and ready, another set has already been created exactly with the same ads that I had already created, so I do not have to repeat them.

And in this case we are going to create another audience. We are going to remove all these interests that we had initially put and we are going to create another type of audience, which is the following. We are going to come to personalized audiences and we are going to choose a similar audience. Then we are going to click on create new origin, personalized audience.

and we are going to create an audience with the people who follow us on Instagram. So I'm going to choose Instagram account, next. Then in origin we are going to choose the Instagram of the brand. Then you place people who interacted with this professional account and in time range we are going to place in the last 90 days. That is, we are creating an audience with all the people who interacted with the Instagram account these last three months. In the name of the audience we are going to call it like this: interacted with Instagram profile.

90 days, create a public and then we are going to create a similar public, then we click on this button and with this we are going to reach people who look like those who interacted with our Instagram profile, that is, the algorithm will check all the people who have interacted with our Instagram profile these last 90 days, that is, they followed us but also that they left us likes, commented, saw videos, all the people who are active in our community these last

three months and it will look for people similar to them in size of the public we are going to choose 1% that will be like the most similar the top 1% more similar to them and we are going to click on create public and look here it is already created similar public then we are going to uncheck this option because they were let's say that the original public then we remove it and only leave similar public and also exclude buyers remember this is very important then we verify that the rest of the criteria are good for example

in sex, we only want to reach women and well, from 18 to 65 years old and also in Colombia. And finally, the name of the ad group, let's call it that. Similar audience, 1% interacted with Instagram profile

90 days ready we already have two sets of ads however we are going to create a third one so we click again to duplicate we uncheck these two options because in this case we do not want to continue and the number of copies we are going to choose one because it is the other set that we need to duplicate and look another set was duplicated exactly with the same ads the part of the ads you do not have to repeat it when you are duplicating sets

The only thing you have to do is change the audiences that we have selected. In this case I am going to remove the similar audience and I am not going to leave anything. I'm just going to leave Colombia.

in age range 18 to 65 and also that I want to reach only women and also that I want to exclude my past buyers but everything else I leave it blank in detailed segmentation I am not going to put anything I am not going to include similar audiences what we have just done everything else we leave it blank and this is known as an open segmentation I am going to put it up here

Open segmentation is when we don't put anything, we only put country, age and sex. We give total freedom to the algorithm so that it can get us clients.

And this segmentation is giving very good results. It has been working very well for several years, but it is getting better and better because the algorithm also scans what our ads say. The algorithm will review our catalog, video, image ads and will say: "Ah, ok, this is a brand that sells clothing for women with these styles. Done. I know who your audience is." So that's why today it is said that the real segmentation happens at the advertising level.

When you upload different types of ads and you are also specific in the product or service you sell, that already serves as a guide to the algorithm to know who to show your advertising to. And then if you complement it with an open segmentation, giving the algorithm as much freedom as possible, the results can be very good. So that's why this is another type of audience that I recommend you to try.

Now, there are people who say that today only open segmentation works, even there are times that Meta also says this, that only open segmentation works, but I do not agree at all. And I say this because in my agency there are times that we also try segmentations for interests or even similar audiences and they also work well. So that's why I recommend that in your first campaign you test these three types of audiences. Open segmentation may work very well for you. Perfect. You know that for other campaigns you only use open segmentation.

but especially with accounts that are starting and do not yet have many campaigns, these other types of audiences can also give good results. And that's it, with this we have already finished our first campaign. This is a campaign that I call presentation because it helps us present our product or service

with new people or it is also known in the marketing industry as cold traffic, which are new people, unknown people. When you use these types of audiences, open segmentation, similar audiences or interests, you are reaching new people. So you can call it like this, presentation or cold traffic. However, we need another campaign. So for that I'm going to click on Create, then Sales.

Continue and then in budget here we are going to choose budget of the campaign. If you remember in the first campaign we chose this option, ad set, but in this case we are going to leave it here, budget of the campaign. And this is a second campaign that will have a smaller budget. Remember the total budget in this example is 4 million Colombian pesos, around $ 1,000.

The first campaign was taken 70%, so this second campaign, how much is it going to take? 30%. And for that we go back to Google, we put our budget and multiply it by the remaining percentage, in this case 30%. Here we can see the budget that this campaign will have, 1,200,000 Colombian pesos, around 300 dollars. But remember, this is per month. To convert it into a daily budget, we divide it by 30.4.

and its daily budget will be this: 39,473. So we copy it and we put it here in the daily budget 39,473, which is around 10 dollars a day. Then we already configure all this in active public, current clients, you only do that once and that's it.

Then next, in conversion location we leave it on website, goal we are going to put maximize conversion number, we ignore this alert, data set, the pixel of the brand and in conversion event buy. Then, no result goal, no value set and standard attribution model. All this is exactly the same as the first campaign.

that we also already saw. Then in budget and calendar we put when we want it to start with date and time and date of completion, you know, I prefer to leave it always open, nothing is placed here.

And then in public we are going to make an important change and that is that we are going to click on limit even more the reach of your ads. We are going to click again to limit even more the reach of your ads. Continue. In places we place Colombia at age 18 to 65. In sex we are going to leave all and I will explain why. And then in personalized audiences we are going to click on personalized audience and we are going to place people who already know this brand.

This is a campaign that will not reach cold public, like the first campaign, but it will reach people who already know us and that is why it will have a smaller budget, a 30% for those who have already interacted with us. And these are the main publics that you can use. The first is website. Next, here you are going to place all the visitors of the website and in retention we are going to place 90 days. Public name, web visitors.

90 days create public however this is a public that we had already created if you remember when we configured here these segment reports this we already did look here is the website 90 days then I will not repeat it but in case you have not created that public well here you can do it then that is why as we already created that public here it is look web visitors

90 days. However, in addition to web visitors, there are other audiences that we can also create. For example, Instagram account. The people who follow you on Instagram, who then see your ads again. Here you choose your Instagram account, then in events, people who interacted with this account in the last 90 days and in the name of the audience interacted with Instagram profile 90 days.

Create public. However, this is a public that we also already created in the first campaign when we are creating a similar public. So here I'm just going to choose it and look here it is. Interacted with Instagram profile 90 days. And it is that when you create a public once, it is not necessary that you create it again. Then you can select it again in other campaigns. However, there are other publics that we have not created and that are also very useful. For example, people who follow your Facebook page. All the people who have interacted with your Facebook page can also see your ads again.

So for that we choose this option Facebook page, then you choose your Facebook page, in events people who interacted with your page, same 90 days. Name the public, interacted with Facebook page, 90 days, create public and then we are going to create another personalized public that I also like a lot and it is this video. People who have reproduced our videos, they did not visit the profile or anything, they simply saw this reel and then they continued to navigate, but these are people who also already know us.

So, that's why we created this audience. Next video. In interaction, we will choose this option: People who watched the video in its entirety or for 15 seconds at least. Trueplay. That is, they are people who watched the whole video if it lasted less than 15 seconds or who reproduced it at least for 15 seconds if it lasted longer. This is known as "Trueplay" in Meta.

It's the technical name when someone takes any of these actions and they are people who are probably already familiar with us. But here is a key part and that is that we must select those videos. You are going to look for your Facebook page and then you are going to choose all the videos that you have recently published. Look, here there are 10,000 reproductions. These are reproductions of 3 seconds and we are going to create an audience with 15 seconds.

So there will be fewer people, but they will be much more qualified people. 3 seconds I don't like it, I think it's very little. 15 seconds if it makes someone remember a brand better. So we are going to choose all these options that we have published in the last 90 days. Here I am going to mark these.

but obviously it would be necessary to continue until we return three months. Confirm. And when you have finished with your Facebook page, you will go to your Instagram account, you will look for your Instagram account and then you will choose all the videos that you have posted in the last 90 days. Perfect. When you have selected all of them, click confirm. Here they will be all those videos and in retention you will place 90 days. And in the name of the public, video reproductions of more than 15 seconds.

these last 90 days, create public and finally we are going to create another personalized public with another option that is also very good and it is this customer list here you can upload a database for example a list of email or phone numbers of people who have written to you or who have bought you and you are going to upload it to meta here there is a file template you download that template and then upload all that information and meta will identify these emails and phone numbers

on your platform. That is something that with this brand has already been done and I just put it like this. In personalized audience, here we can see the type and we can see this option, customer list. This is precisely a list that was uploaded at the time and it says BBDD, that also means database, so I'm going to choose that audience. Look, it's a list audience of customers too, which has already been selected. And finally, we lack one last type of audience, which is the following. You are going to click on website, next and in events you are going to choose purchase

and retention 180 days. Name, bought in the last 180 days and they are all the buyers of your website. This is something that we had already created when we created the first campaign at the time of selecting the clients. So I'm not going to repeat it, but in case you forgot, I wanted to show that step by step.

And here are: Deep Look, buyers 180 days. So, to recap, we have these publics: buyers 180 days, website 90 days, interacted with Instagram 90 days, interacted with Facebook page 90 days, reproduced videos of more than 15 seconds 90 days, and finally the customer list.

It is not necessary that you use absolutely all, but check which of these can apply with your brand and place them here, because they are people who already know you and it is very possible that when they see your ads they will buy more easily. However, when we are configuring these audiences, there is another very important option and it is this one: use as a suggestion. If we leave this option active, Meta can use this simply as a suggestion and they can get out of there if they detect that there are people who can buy us.

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In those cases, it is good to activate this option because if these audiences are too small, then Meta can't bring your ads to many people. And if you remember, we here leave both men and women. We put all. Why? Because we are already being specific.

Here we are already placing people who have visited my website, who have interacted with Instagram, with my Facebook page, who have seen my videos and although the target audience of this brand are clearly women, suddenly a man visited this because he is looking for a gift for his mother or for his partner or for his brother or for his daughter, I don't know. So in those cases,

Transparency only if you are in the European Union, as we already saw, and locations also.

As we already saw in the first campaign, we leave it active, Advantage+ And finally, we are at the announcement level and here is where the most important thing happens. Here is where we are going to create the images and videos that these people will see. So I'm going to configure the ads and then I'm going to explain them to you. And ready, I create these five ads. So the first one is this image and it says the best-selling ones by Juliana Sánchez. And it is that showing the best-selling products with people who already know us

It is a strategy that works very well because it is people who do not need to understand what your brand does or anything. They already know you, they have already interacted with you. What they want is to see what are the products that they can be most interested in. The second is this is a video of the collection that I commented on, the one of flowering on the way. Here appears the founder talking about this brand, along with other shots that were made at the time of producing this new collection. The third announcement is another one that I also like a lot with people who already know a brand and it is a restock or like a

products that have returned to the inventory and that is why it says "your favs are back" as your favorite clothes are back and that is when you have asked again for inventory of a product that is exhausted or a collection that you know was sold very well you can show it to people who already know you and it is more possible that they end up buying you. The fourth ad is a catalog ad and we have already seen this ad, I love using it with the different campaigns

And finally, we have this ad, which is the anniversary one. And this ad can also be applied perfectly with both campaigns. Now, going back to the ad set, we are going to put this: personalized audiences. Because they are, well, all these people who already know us. So I also like to clarify who are here. We can put: web visitors, buyers, customer lists, Instagram followers, Facebook followers.

And finally, video reproductions. There are all the people who already know us. This second campaign, I call it a retargeting campaign. Retargeting is the technical name within marketing when we show our ads to people who already know us. So it's called retargeting or also hot traffic. They are people who are already more familiar with us. So to review, we created two campaigns. A first campaign, which is the presentation or cold traffic campaign with three sets of ads.

which are similar audiences, open segmentation or interests. These are the three main types of cold traffic audiences within Meta and I recommend that you test them with your brand to see which one works best. And within each of these sets of ads, we add six different ads between each other: videos, images, catalogs, to give creative diversity and for the algorithm to have a greater field of action. In addition,

This campaign has most of the budget, it has 70% because we want to reach mainly new people. But we also created a second smaller campaign of retargeting or hot traffic with only one set of ads where we place all these audiences and also with five different ads among themselves, images, videos, catalogs to give it again that creative diversity that the algorithm needs with these people. And that's something I'm going to put here, a campaign

of cold traffic with three sets of ads and each one with six ads and a second hot traffic campaign with a set of ads

with 5 ads. Believe me that if you already have this structure you will have a very good strategy to sell with your campaigns because you will reach new people but also people who know you, you will have different types of audiences, different types of ads and that is what the algorithm needs today to help you sell with advertising on Facebook and Instagram.

So when you have finished doing all this, you are going to click here to review and publish, verify that everything is fine and then click on publish. With this, these campaigns enter the review, verify that you do not violate any advertising policy and between 1 and maximum 24 hours later your ads begin to be shown.

And that leads me to the next part of this video, which is: What numbers should you analyze? In a predetermined way, in the Advertising Manager we have this table, it is called "Earnings" and shows us some metrics. However, there are also other tables that Meta has created in a predetermined way, such as "Earnings and clicks" and here the metrics change a bit, also "Interaction" and here we can see others.

or configuration. However, I don't like these predefined options because I think they show metrics that are not very relevant and also omit information that is key. So that's why I like to click on these three bars, customize columns and these are the only metrics that I recommend that you check when analyzing your campaigns. So you are going to delete all the ones that Meta puts you in a predefined way and you are only going to add these five metrics. Delivery, budget,

Imported and spent Results

and cost per result. These are the five most important metrics when analyzing ads on Facebook and Instagram. So, when you have already added them, we click on apply. And what do they show us? With delivery you can know if a campaign, ad set or ads are active or not. Basically it tells you what is on and what is paid. Fundamental. On the other hand, in budget we can see how much we are investing per day in the campaigns, ad sets or ads that we have created.

With imported and spent, we can know how much we have spent in a time frame. For example, in the last 30 days, with this brand, 17 million Colombian pesos have been invested, which is around 4,200 dollars. And we can see how much each campaign has spent, also how much each set of ads has spent, and even each ad. We can go to the highest level.

as specific as possible. And also if we change the time frame, we can change that. For example, if we put the last 14 days, we can see how much has been spent in this time frame, the last 7 days, or even yesterday. So that's why this metric of spent income is also fundamental.

and the other two show us how many results we have generated. In this case, as they are sales campaigns for e-commerce, so that people buy on a website, what it shows is purchases on the website. So we can see that this campaign has generated 227 purchases on the website and in fact this is an increase of 123% with the previous period.

because Meta always compares it, for example, with the 30 previous days. And this other campaign we can see, for example, that it has generated 221 purchases in this period of time. And we can also see this within the ad sets and even ads, how many purchases each one is generating.

And finally, we have the cost per result. And this metric is possibly the most important of all. Why? Because if I tell you, look, in this campaign I have invested 8,194,000 Colombian pesos, around $2,100, and I have generated 227 purchases on the website. What does that tell you? Is that good or bad?

let's say that as they are two large metrics for the human brain it is very difficult to say ok that is profitable, it is not profitable, how was it? So precisely the metric that allows us to unify imported, spent and results is this cost per result because if we divide the imported and spent

over the number of results we are going to reach this metric and in fact we can do that exercise look at this 894, 843 then I will go to google I will put 894, 143 divided 227 in fact it is 843 divided then here it is 843

divided by 227. Look what it will give me. It will give me 36,100, which is precisely the same as we have here, 36,101. Well, there is a difference, but they are already cents. So with the cost per result, I am already unifying how much I spent and how many results I generated to see a single metric, which is the cost per purchase. In this case, because they are purchases.

Every purchase is costing me 36,101 Colombian pesos, which is around 9 dollars. And that's another story. If you say look, we are creating advertising campaigns and every purchase on average costs us 36,000 pesos or 9 dollars. There you can already know if you are profitable or not, because you say ok, for each purchase I am paying 36,000, but

No sé, lo que yo vendo vale $200,000. Entonces, claro, el resto pues me da un margen. O no sé, cada compra me está costando $9, pero lo que yo vendo vale $50 o $100. Como que yo ya sé que el resto es margen. Esto es algo que sí es mucho más fácil de cuantificar porque yo ya sé cuánto estoy pagando por cada cliente.

And that leads me to the most important part of all when you are analyzing campaigns. And that is to add these metrics and also click on the ad sets, filter those ad sets that have received the most spending import and check which ads have a higher cost per result.

For example, in this case, look at these two ads. They have a cost per result of 51,000 and 86,000 Colombian pesos. Those are like 13 and 22 dollars per client. Faced with these other ads, look at this, 36,000, 32,000 and even 10,000. This is less than 10 dollars. So, of course, here the clients are coming out more economical and the lower this cost per result, the better. It means that you are generating results more easily.

And that's exactly what you should do. Wait a few days for your ads to go. Normally I recommend 5 to 7 days. And then check what ads have a higher cost per result. And those who have it higher, pause them. Because they are ads that may not be generating many results.

The lower these results are here, the higher this number will be because it is a division. On the other hand, the higher the results that are generated, the lower those numbers are. Always think: the more results they generate, the lower the cost per result. So pause those who have a higher cost per result. And that way you find the ads that are more profitable and little by little you start to generate more and more sales with your business. And that's something you should do with all your ad sets.

Let's go now to the next one. If we click on this one, we will repeat the process. Here we can see that there were some ads with very high costs. Look at these 79,000, 70,000, 192,000. These are very high costs and those ads that have these costs that are lower 38 and 38 were left. And thanks to that, the whole combined, for example, in the last 30 days is 55,000. So that's why the cost per result is the most important metric when you are analyzing ads. So I'm going to put all this in the document.

Add the following columns. We already saw delivery, budget, imported and spent, results and cost per result. I'm going to put asterisk in cost per result because it is the most important of all. Then wait a few days, I usually recommend 5 to 7 days and then turn off those ads with the cost per result.

This, in a very simplified way, is the process that you should follow when you are analyzing your ads campaigns on Facebook and Instagram. Likewise, I want to show you other examples from other industries. Let's see this case now. This is a company that I shared with you at the beginning of this video, with which interaction campaigns are used to sell through WhatsApp. And in this case, the result is the same. Look at this, here we have these metrics.

delivery, budget, imported/spent, results and cost per result. And within each set we check which are the ads that have a higher cost per result and pause. Look, this one has a cost per result of $4,800 pesos per conversation because they are campaigns that generate conversations on WhatsApp.

So there the objective changes, the first example was by purchase, because it is to buy a website, in this case as it is to WhatsApp, now it is by conversation. But the step by step is the same, the cost per result is checked and this had a higher cost per result, 4,800 Colombian pesos, which is like 1.3 dollars per conversation. That is a very high cost, that each chat costs me this, well, it is very expensive.

Faced with these other two ads that have it much lower, they have it more than 10 times lower, $442 and $447. Those are like $0.12, $0.15. And there, as each conversation is coming out very economical, I can be more profitable. I am generating conversations more easily.

You can even notice here that there were also other announcements in total. This group has had 10 announcements. Why? Because your announcements do not go indefinitely. Your announcements can work well for a few days or even a few weeks, but it is possible that people get tired of seeing them and the results start to drop.

And that's why we change the time frame. At maximum, we will see this. There were other ads that worked very well, but they had to be paused at the time because the costs were increasing or suddenly the product was exhausted. And this is another key part of analyzing campaigns. And it is that you have to update your ads when the costs start to rise a lot. For example, this is an ad that is already rising a lot. This one too. And they had started well. Or also when the product you are promoting runs out.

like this ad that also had a very good cost, it was time to pause it. So that's why I'm going to put it here. Add new ads when the cost per result rises and turn off those ads that promote products that are exhausted.

And now let's see this other example that I also shared with you at the beginning of this video and it is a company with which we are using potential customer campaigns to collect data from people interested in their services since they sell vehicle credits. So there it is time to show a form first and contact people, schedule a meeting,

Let's say that there is a little change in the step by step, but the way we analyze the campaigns is the same. Look at this, we have the same columns: delivery, budget, imported and spent, results and cost per result.

And also, if we enter each campaign and each set, you will see that the step by step is the same. Those ads that have a higher cost are paused. In fact, here these ads were paused at the time, it was already more than 30 days ago because they had very high costs. I'm going to change here to maximum to see a higher time frame. We will notice that they were with higher costs. Look at this 1.36, 2.07, 1.71, 2.04. Faced with the ads that we currently have, which in the last 30 days have lower costs, 1.19 and 1.20.

So it's the same. Announcements that have a higher cost per result are paused and new announcements were also added a few weeks ago when the costs began to rise, which is the same thing we have seen here. Add new announcements when the cost per result rises. So that's why I always say that the fundamental way in which campaigns are handled does not change so much depending on each industry.

Obviously, there are some tactics that you have to know or some tricks, but the fundamental step by step is still the same, because in the end they are on the same platform. However, in these columns there is a small exception that applies only to e-commerce. And it is that for e-commerce, which is this first example that I shared with you, there are two other metrics that I recommend that you also add and they are the following. We are going to click on these three bars and then we are going to look for this: purchases.

Then we are going to go down and where it says conversions, purchases, we are going to add this metric, value and you are also going to write this other metric, ROAS and you are going to put this total. And now we will see these other two metrics, conversion value of purchases and ROAS. What do they show us? Conversion value of purchases shows us when people bought thanks to these ads.

In this case, we generated 8 purchases that in the end represented a total of 2 million Colombian pesos in sales, which is around 500 dollars.

And if we divide these sales, 2 million pesos or 500 dollars, over the spent income that I put, which was 292,000, which is about 75 dollars. If you divide sales over investment, that gives you the return. And that in the advertising industry is known as ROAS, return to investment in advertising. That is, for every peso or every dollar that I am investing, how many am I selling? And in this case it is 6.88. Let's remember, it's sales over investment.

So, what do you always look for? That you have the lowest cost per result possible and that also generates the highest ROAS because if you are generating more purchases that generate a low cost per result, then naturally the return is higher because you are receiving more transactions on the website and that is why we can see that those ads with a lower purchase cost, look, 36,

32 or even 10, which is really super good, have higher rates: 6.88, 8.11 and 15.61. This is a very good return. For every dollar invested, selling almost 16 is very good. And these others that have it a little higher, look, 51.86, well the return is low, 5.38 and 5.06, which is not bad, honestly, but we have more profitable ads and in fact this brand serves a slightly higher return. And that is something that happens exactly with all the ad sets and with all the campaigns.

The lower the cost per result, the ROAS goes up. And we can also see that here. This campaign has the cost per result at 36, ROAS at 7.99. And this one has it slightly lower, 35 and the return goes up, 9. Even this one has it higher, the higher it is, the worse it is, then 41 and here we can see that it goes down. So there is always a reverse relationship between cost per result and ROAS. Or vice versa, the higher it goes up, the lower the ROAS goes. And these are two other key metrics that I recommend you.

that you check if you have an e-commerce because it allows you to see ready how much I invested, how much I sold and what is my return and you can be saying Felipe and with the other campaigns, the WhatsApp campaigns or the potential client campaigns, is it possible to see that? And the answer is that for now no.

For now, it is not possible to see exactly this. Meta is adding a new update to be able to see the purchases that happen in WhatsApp, but they are still in the test, it is not yet available with everyone and this ROAS value does not allow to show it. So it is something that is in the test and well, potential clients, because being something that surely happens in a

or in a call, like Meta can't report it. That's why these are two metrics that are key specifically for an online store. Now, these are not the only metrics that I use when analyzing campaigns. These are the main ones, but they are not the only ones. In fact, I'm going to click here and I'm going to click then to see predefined values. FBB, Felipe Vergara,

and we can see that in addition to these metrics that we already saw, in fact I like to invest the order of result and cost per result with the conversion value and ROAS, as it has to do with the expense, I place them attached and the others I place them later, but they are the same metrics

But, besides these metrics that we already saw, look at all the others that I like to add. All these are other metrics that I also review when I'm analyzing campaigns and that are already secondary metrics because they show us another kind of information. So, I have a video on my YouTube channel where I explain in detail all these secondary metrics and what other information it can give us. And I'm going to leave it here in the description so you can review it. But always remember, the main ones are these.

and simply follow this step, believe me that you will be optimizing your campaigns better than the vast majority of people who invest in advertising on Facebook and Instagram and then when their ads start to go, they have no idea what to do. And finally, before finishing this video, I want to give you a bonus and it is a question that they ask me quite often and it is: Felipe, what artificial intelligence tools should I use? In my agency we have tested many tools with artificial intelligence

because this technology can be a huge help in the right hands. And we have come to a conclusion and that is that one in the end needs fewer tools with IA than it could seem initially. In fact, I am convinced that for the vast majority of entrepreneurs there are only three tools with IA that can really make a difference in their campaigns.

and they are the following: the first tool is an LLM, which is an LLM, Large Language Model, that is, they are language tools and they are the most popular of all because they are tools in which one asks a question and they answer you through a chat. At this moment, the one that we are possibly using the most in my agency is this one, Gemini, which is from Google. The truth is that it seems to us that it gives very good answers and it is also integrated with all Google tools, such as Google Drive,

Gmail, YouTube, etc. So it allows you to do a series of things that other tools such as ChajePT are more difficult to do. So you can use these tools when creating ads in different ways. For example, here I did something very simple precisely for this video. Give me five ads ideas for Meta Ads for this product and I put the link of a product that I would like to promote. In fact, I want to show it to you. It's this one.

This is a product that wants to be promoted with this brand, so one can ask the guide to give us ideas of ads and tell us, look, you can use this ad, which is a comfort and lifestyle angle, another urgency and offer angle, another detail angle of the design, another get ready with me angle or get ready with me, and finally, an angle of increase in the average ticket.

That is, that you focus on generating a free shipping for purchases higher than this value. And there you can show it to the people who carry, for example, multiple products. So one could review any of these ideas and then implement them with the brand or also continue to ask questions, for example:

Now, give me three video scripts for this product. And here it shows me this UGC script, which is from a person who records content, like "get ready with me" or "get ready with me" and shows me what to say the first three seconds, then from second 3 to second 10, from second 10 to second 15, but it also generates another script, for example, Aesthetic and Details.

a very focused video as in the aspirational part or lifestyle lifestyle style and finally a problem-solving script something else that focuses on some problem or frustration that people can have for example I don't have to put and here we also have a script that could solve that however something that we also like a lot to do with these tools is the following

When you use any of these tools, it is very possible that you realize that they are very insulting. That is, they always tell you that your point of view is good or that you always have all the reason. And that is a problem. These tools were not made precisely for that, to confirm your point of view, but not necessarily to tell you the truth.

So that's why something key that I recommend you to do is this. You are going to click on this tool and then you are going to go to personal context. Then where it says your instructions for Gemini, you are going to click on add and you are going to place the following instruction that in fact I already have here. You are an expert who checks things twice. You are skeptical and you do your research.

I'm not always right, neither are you. We're both looking for the truth. This makes the tool stop confirming your point of view and become more neutral and objective, so that the answers it's going to give you are the best. And that's exactly what we can see here.

When I pass this information to him, he says: "I like to work with real data so as not to leave anything to chance. I carefully checked the link to understand perfectly what we are selling." That little difference makes the answers of artificial intelligence automatically better because we force him to investigate and not be flattered all the time, that he tells us: "Oh, this product is incredible, I congratulate you, you have the best product in the world." And then he shows us some ads that may not be the best. However, in addition to using Gemini, another artificial intelligence that we are also using a lot,

with my agency is this one, it's called Cloth. Cloth is a tool that has recently gained a lot of popularity because it is also giving very good responses and you can also do the same, you can share the product link, here it generates different ideas of ads that we can do, we can also ask it to give us video scripts and it generates us different scripts or even in ChatGPT. ChatGPT is a tool that honestly with my team we are not using much currently because we feel that the responses

are not the best compared to Gemini or Cloth but it is still a very good tool so you can also do the same you can ask him to give you ideas for your business you can also ask him to give you video scripts there are even times that it automatically generates images with artificial intelligence obviously these images are not exactly the same as the product and we can see that here there are some changes but it serves as a guide for example that we could share with the creative team and so we could continue then asking for all kinds of

Now, which of these three IA's do I recommend more? In my agency, honestly, we are using Gemini more because of the quality of the answers and all the integrations it has. But we also compare the answers a lot with Cloud. And in fact, I think that's the best thing. You're not going to do it only in one IA, but have two or even three and be comparing different answers.

because sometimes an idea that Gemini gives me I pass it to Claude and then what Claude gives me I pass it to Gemini and from time to time I also pass it to ChatGPT and then also with the best tool of all which is my brain I filter what I am going to apply, what I am not doing, I make some adjustments and that's it. With that we reach the best possible conclusions. So that's why I recommend that you have

a LLM tool but you can mix two or even three, it depends on the budget because obviously each of these tools has a value, I think the three are at $ 20 a month each, so well, it depends on you but the first tool that I recommend you to have of artificial intelligence is definitely an LLM and I think this is nothing new

I think that nowadays we are all using it. However, the second key tool with IA that I also recommend is a generative IA, that is, an IA that helps you generate images or videos.

And there are multiple models that exist currently in the market and there are times that it also becomes overwhelming because multiple models start to come out and one is like "God, which one am I going to use?" But that is precisely why in my agency we use this tool called Freepik. Freepik allows you to generate images and generate videos with artificial intelligence and it has a great advantage and it is that Freepik as such is not an AI. Freepik in my opinion did something very intelligent.

and is that it placed in one place the main models so that we can use them and we can see that here image model if I click on all models we can see that they have all these models and they are also being updated for example at this moment new we have

Google Nano Banana 2 and there it says "New" and also Cdream 5 Lite. So they are new models, but this is constantly changing. So instead of having multiple subscriptions and multiple platforms, we have everything in one place. And that yes, when we are going to generate an image, we generate it with one model, then we generate it with another and there we are comparing results all in one place. And that's why here we can see that

These are images that we are generating for different clients of my agency and we almost always do them with different models with artificial intelligence to see which one we get to the best version and then we can make some minor adjustments and that also applies when generating videos. Here we can also see all the models that they currently have and at this moment there are the best on the market which are Clink 3.0, Google Veo 3.1, Seedance 1.5 Pro and in fact Seedance 2.0 is almost out, which seems to be going to break

Now, Freepik is not paying me to promote this video. This is a tool that we have been using for months in my agency and if you follow me for a while I have recommended it multiple times and I think it also has very good prices. For example, the first monthly plan

It starts at $10 a month and has a certain amount of credits, for example, 8,000 monthly credits. Then they have another plan that is worth $20 a month, includes more than double the premium credits that this is worth. And finally, PRO, which has this value and is the one we currently have. And that's why it doesn't allow me to keep going up because it has really served us a lot. So that's why I just put Freepik.

There are also other tools for generating IA, but in my opinion this is the best of all in the market. And finally, the last tool with IA that I think an entrepreneur should have is a design tool. There are multiple design tools, but by far my favorite is this one, Canva. Canva is a wonderful tool for any entrepreneur because we can easily do

different designs. In fact, this is an image with artificial intelligence that we created in FreeBic. Then we send it to Canva to add different touches. And it is precisely in this union artificial intelligence, but then human to customize it, I think that is where the magic happens. Precisely in Canva it is really very easy to make this type of adjustments.

They also have different templates that you can use to have inspiration with your business or even you can describe your ideal design and the IA will automatically create a template for you. Also, Canva is adding different functions with artificial intelligence and we can see it here Canva IA. And look at all the things you can do with Canva when it comes to designing, generating images, generating videos,

write, they also have different templates in which you can support yourself and that I think is a huge help for any entrepreneur. So honestly, I think that with these tools, with IA, you have everything you need. So well, that was it for this video. I hope you liked it, that you have learned, but the most important thing is that you apply it. And if you want to know a trick to have much more profitable ads using artificial intelligence, I recommend that you watch this video. Thanks.