👩🏻‍💻DOMINA tu COMPETENCIA: Descubre cómo APLICAR el BENCHMARKING en tu NEGOCIO | TIPOS y BENEFICIOS✅

It was a strategy, but it can often

be a really difficult task, since there

are times when you don't know

where to start or rather what to do

to achieve the objective. But with

so much information and data, studying the

competition can be a great help, as it

will allow you to not only know what

is happening in the market but

also to understand your

own business. In today's video, I'm going to

explain what benchmarking is and how you

can apply it to your business and your

competition.

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Benchmarking: what it is and its

importance. Benchmarking is an

in-depth study carried out on

competitors so that we can

understand what strategies they

are using and, consequently,

improve the practices they are

implementing. This analysis will

allow you to reproduce and

adapt some of the actions your

competition is taking to attract and

win back customers. For example,

sometimes your competition

may have more sales. This is due to

several factors, one of which could be

the type of communication they are

using, the quality of the product or

service, or simply the

salesperson's attention. So, by conducting a

benchmarking study, you will be able to

identify the advantages and

This allows you to adapt strategies to your

business. This type of analysis is

important because it provides

a broad view of

the market and the

opportunities in your sector.

This way, you can learn about

new trends,

update strategic plans, improve

internal processes among teams, and offer

other benefits.

There are different types of benchmarking, from

those focused on

competitors to analyses that

reference the

international market. Let's look at the

main types so you can choose

the most suitable one. The first is

competitive benchmarking. This focuses

on the techniques of

direct competitors who are fighting for the

same customers.

Official data, such as

company growth, is used to

understand how your company

compares to other businesses in the same

segment. The second is

functional benchmarking. The advantage of this is that it

also allows you to

study companies outside your

segment. Here, the objective is to analyze

businesses in other markets that

may offer

interesting prospects for you. The third

is international benchmarking. In

this model, the main idea is to gain

an overview of

international companies to anticipate potential

trends and To stay ahead of

national competitors,

depending on the segment, the

international market is more developed in terms of

new technologies and methodologies. This is

why it's really worthwhile to

study what's happening

abroad. Fourth, generic benchmarking:

this is used when you want to analyze

the specific processes of your

competition. And fifth,

internet marketing: here the focus is

on analyzing and comparing the areas

of a company to understand how they

perform in terms of productivity and

results achieved. How to do

benchmarking: what to analyze in your company

and in the competition. Choose the

competitors carefully. First, you must

choose the competitors or companies that

belong to another segment and that you want to

study. Then, in order to arrive

at the names, it's important that you know

which are the main brands in the

market and which are the companies that

are attracting the most attention, as well as their

strategies and results. Define your

objective and what you want to analyze. As I

mentioned before, benchmarking

can have different approaches and

objectives. So it's necessary that

you define what the objective of this

study is. For example, the idea is to understand

the communication of companies or their

sales strategies. It's important that

you decide this before starting.

Collect specific data after

you... Once you define your objective, you need to

know where you're going to collect the data

for your analysis. In the case of a

customer service study, it

could be in competitors' physical stores.

But when Beige Martín

focuses on companies' digital marketing,

you need to establish the

indicators and metrics you want to

study, such as the quality and frequency of their

social media posts, brand design and visual identity,

etc. Compare the

relevant data. Once you have the

necessary data, it's time to compare the

information you collected. Here, you have to

separate what really makes

sense for your business from what doesn't fit

your needs. It's also

interesting to relate the

participants so you can understand

who is applying

more developed strategies and actions.

Finally, identify the

positive and negative points. It's recommended

that you create a report with the

conclusions and results you obtained,

since from this information you'll be

able to identify the

opportunities for your business, the

threats, and where you're going wrong.

I hope this information is very

helpful and that you've understood how

benchmarking works and what its

main benefits are. If you liked the video, I

invite you to share it with

someone who... I think you might find it

useful, and subscribe with

notifications enabled so you're among the

first to know about new

content and more. For now, I'll say goodbye

and see you next week.