揭開能讓你賺錢的商業思維 ft. 汪志謙老師

Hello everyone, I'm Terry. Whether you are working, starting your own business, or a brand owner, user experience design is very important to everyone. Recently, there is a very popular experience design business thinking class in the Taiwan business circle, which is the "Feng Zhi Experience" of Wang Zhiqian. Today, I invited Wang Zhiqian to come to my channel to talk about Feng Zhi Experience. Wang Zhiqian is not only a vice professor of the E-NBA at Zhengda University, but also a professor of Feng Zhi Experience at Hong Kong University.

He has a lot of practical experience and has helped more than 200 brands and 80 industries including the largest knowledge-adjusting platform in China, Himalaya and the first-class electric toothbrush brand and women's underwear brand etc. companies to do strategic consultations. Today, I am very happy to invite Mr. Wang to talk to us about the business logic of making brands make money and how Mr. Wang helps these companies grow.

Mr. Wang will share with you the most popular four words in the business circle, "Fundamental Experience". What does it mean? Okay. Fundamental Experience means that we must be straightforward and act accordingly. This originates from Daniel Kahneman's book, System 1 and System 2: Fast and Furious, which was won by Nobel Prize in Economics in 2002. It talks about the moment consumers remember, which is the highest, lowest, and the most middle. Of course, we don't want the lowest.

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Is this for the middle-end consumers? Or is it similar to the consumer of enterprises? In fact, everyone would think that this is useful for the C-level. In fact, for the C-level, its decision-making chain is actually a very big factor for the boss. You persuade the boss, you may have persuaded a lot of things. So persuading the boss is the key moment. At the B-level, its key moment is actually easier to calculate. It's not as complicated as consumers. You have to watch TikTok, YouTube, and a bunch of things. In fact, the enterprise is more focused.

老師之前講過一個很重要的觀念就是把努力放在正確的賽道上面 先想清楚自己的交付是什麼 那我們要怎麼樣去選擇一個正確的賽道 怎麼樣弄清楚自己的交付呢 其實啊這個交付要從幾個維度來談 我們一般只從貨的角度看 比如說你是賣耳環 那你以為你的交付就是賣耳環 其實你可能賣的是讓他覺得他的衣服搭配是很好的

人看起來很專業,然後又很低調。 這才是你的交付。 所以我們才要講到人或廠的邏輯。 也就是人就是馬斯洛馬, 我為什麼要買這個東西。 或就是我在解決什麼問題,這個或的本身。 但是廠就是你不同的場合, 就會產生不一樣的結果。 也就是你要去研究人, 他在買什麼,你在賣什麼。 我覺得老師剛剛講的很有道理。

我在想的是這個交付的概念能不能應用在職場上面。 我也可以跟這個老闆提供很多的建議還有想法。 怎麼樣去找這些有用的事情去做,找我自己的交付跟賽道。 其實我們要講一個叫做300減10等於290。 不管是企業或者人,他都有非常多要做的事。 這個就是300,但是呢,並不是做什麼事都有用的。

That's your own security. Your hidden assumptions. We usually talk about three things. It's pretty scary. The first thing is your hidden assumptions. The second is your path dependence. Because you used to do this all the time. You think it might be useful. The third is because now we are talking about online. It will constantly send what you are familiar with. What you love. Put you in your own world. So how to break these three things? You have to have a bottom logic. You see the world differently.

What does this have to do with the 300-10.2%? If you don't have this underlying logic, you can't see 300 when you look at the world. Because you will think that there are only these few ways in the world. Because you look at the world from the perspective of your eyes, you don't look at it from the underlying logic of your brain. So you don't have many options. The second one is that you have to make a decision. You don't know that in different situations, you have to have different algorithms for different people.

这就是千人千面的道理。 你只有一套算法,然后你满足了只有你自己。 你觉得我就是喜欢这样,那是啊,你就满足了一种人。 你的生意就会小,你的赛道就会小。 对上班族来讲,你并不是先promote变老板,你才懂的。 你应该是还没有当老板之前就拥有老板的思维。 等到你变老板的时候呢,你才会少走弯路,赚更多的钱。 而不是花钱去学教训。 所以我觉得我们应该...

應該要學習底層邏輯 打破認知 找到三板有更多的選項 然後學習如何計算出 最重要的實踐式 尤其你剛剛講到說 IT公司 迭代速度更快 對 所以換句話來講什麼意思 過去的那些隱含假設 跟你的路徑依賴 更快就沒有用 我們一般在講底層邏輯 你說這個我知道 這個我聽過 但是這些底層的邏輯是單點的

you didn't combine these underlying logic into a model. People tend to make decisions based on one thing. So, the model can help you plan and calculate at the same time. I also help some companies with technical information. I want to ask you, if you go to a company, how do you help a company to make it better? I'm curious about this.

Generally speaking, the first thing we do when we arrive at the company is to study what's wrong with your stock. We divide it into four types of people. The stock is your new client. We're talking about the black ones, the ones who buy the products. The other type is called the white ones, the ones who have never bought it. The stock is the people who have bought it, the people who love you. We call them the little red ones.

另外一種就要紅轉黑 就是買過你以後不買了 如果再講得更明白一點 簡單講就是四大維度 進店、轉化、復購、推薦 進店就是消費者怎麼知道你嘛 轉化就是為什麼會買 復購就是為什麼會再買 推薦就是他會告訴別人

If this company says that there is a problem with power supply and conversion, then we should be able to confirm that it is a problem with the real amount. The second question is whether you want to do the real amount or the stock amount. It's very interesting. The decision of power supply, conversion, and retrofit, at different times, have different functions.

比如說有一家麵包店 你為什麼你在購物中心 你進去一家是因為香氣 香氣就是進店的訊息 那你為什麼會買 因為他得了很多獎 那你為什麼會再買復購 是因為好吃 所以簡單講 如果你不了解不同的人 你以為所有人都是小紅 那你非常有可能做到 只是同一種人的生意

So do you have a design for these different people? The more different perspectives you have, the more you can do different people's business. I'm afraid of my own perspective. I can't copy it if I happen to do it right. So the amount of money is to break the circle. You have to grow in different circles. And the amount of money should make the consumer feel more worthy.

For example, we often talk about whether a product is worth it or not. One very important thing is the high screen. For example, we talk about mobile phones. The mobile phone is very important because it is a photo. Because the photo is the high screen of the mobile phone. Is there no chance of low screen? There is also low screen, but the low screen is dry and empty. This is useful. If you are low screen and not dry and empty, then this function is basically available. Consumers will not feel important.

或者我們講說多頻 如果你去看那個TikTok 它同時也滿足了求新 認知爽感 也滿足了圈層 因為發現很多人跟你一樣在看 同一個東西如果滿足多重場景 多頻的交付 那你這個東西就會更值 那消費者花的時間就會更多

回答你刚刚讲的就是我们到企业里面 我们就会用这些底层逻辑 去一个一个检查 企业的问题出在哪里 找到企业要增长最大的障碍 跟机会在哪实践是 有道理有道理

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So to put it simply, if I started with some small and medium-sized enterprises, and made a lot of money, then those enterprises would fall. Then you can't do it. It means that there is a problem in that part. But in fact, that is just big data. I didn't do that. I chose to have opportunities. I will definitely grow. Is it difficult to do it? Yes. But after I finished it, it became the first category. I also became the first.

所以你選對這個一開始的第一群,這是一個非常重大的變量。 它將會幫你重大影響到你後面的整個布局。 我再給第二建議,就是說你要不斷地迭代。 速度才是一切事情的關鍵。 你不能用你自己的經驗法則隱含假設。 這都是很有問題的。 所以你的迭代越迭是越錯的。

So in addition to finding this group of users, and using your BellaSign, you also have to find different people to try it out and see what their views are. So I think this is very important, especially now that AI has come out, and a lot of people want to start a business. A lot of people are targeting the big companies, because they can be used quickly. Big companies have their own solutions. But if you don't know anything about big companies, you may not be able to use your own ideas. You may not be able to use your own ideas. You did 290, not 10.

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So this class has 16 layers of logic plus models to help you to use it effectively in the management, management, and growth of brands. Is this the first version of "The Experience 2"? Do you want to share the contents of "The Experience 2"? Thank you. We originally had a book called "The Experience 2". Now we have a book called "The Experience 2". We talked a lot about it in "The Experience 1". This book is also very popular.

There are many different contents in this second part. The first one is that we re-emphasize the underlying logic. There used to be only 7 or 8 underlying logic, but now we have 6. The second one is that there used to be only one model, which is called the brand wheel. This time, we added several models, including the third version of the I-pattern, the X-pattern, and the product pattern.

In addition, we mentioned the first letter How to analyze the consumer's insight from the perspective of the man-made factory Then land More importantly, we have been doing a lot of projects in the past Found that the company is growing Not only growth in volume or only growth in volume We expect the company to double growth Including product painting You should buy products when you are in the store When you are turning, you need to flow products

再復購收到利潤產品 然後你再推薦收到經典款 這些產品應該如何做出來 包括我們之前講的洞察 除了要的原因 消費者不要的原因是什麼 叫四個沒有 然後我們還強化了三大變量 叫做選對人做對事跟說對話 如何選對人幫助你裂變

How to do things right, 300-10.290, no need to take a truck. How to be straightforward, which means to speak the truth. These are all new ways. Then add the AI of MOT and the business-to-business of MOT. So this time, the quality experience of MOT 2 and MOT 1 are very different.

OK, thank you, sir. OK, so I talked to Mr. Wang today. I feel like I really learned a lot. In the business sector, I also gained a lot of new business insights and thoughts. From my own experience, I usually think from the perspective of a engineer, how to make the product the best, and ignore the logic of the user experience at the bottom. Mr. Wang's quality experience course opened in 2022.

单人要价超过三万五千台币 每一场几乎是一开放报名就额满 那现在汪老师跟知识卫星合作 透过线上课程的方式 将迭代进化版的 峰值体验2分享给大家 现在用我的专属折扣码 Terry450 就可以以低于六五折的价钱购买 然后还可以再折451

If you are interested in business thinking and business logic, don't miss it. Especially if you want to improve your self-examination, I believe this lesson can help you build a new business perspective. See you next time.