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rapping Hi I'm Indrawan Nugroho CEO
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and co-founder of cias covered
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this first episode of Chest Inside I want to start
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from the beginning, namely talking about the
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definition of innovation itself or
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more precisely corporate innovations
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some people often equate
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creativity with innovations or
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inventions discoveries with innovations
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that are three different things
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and when we can sort out which is
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actually a new innovation from there
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there is a chance that we really bananas
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become innovative can really
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finally produce an innovation
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that is true yes let's look at the differences
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between the three we start with
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creativity What is creativity creativity
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comes from the word create create
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When you can produce something
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or different then you can be said to be a
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creative person you have
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creativity but just because you are
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creative does not mean you are inventive
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does not mean you have succeeded in
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producing a new discovery or
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new invention Why because impressions
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have conditions what are the conditions value
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there is a value that we have succeeded in giving
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to others and the value that is
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Hi creativity does not always
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provide value because the
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important thing is new or different for example,
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one day you decide to appear
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different appear new to work You go to the office
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wearing pajamas wearing pajamas that
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may have polka dots certain colors certain
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styles like that, yes Basically, it's just different
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from usual, well Are you
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creative media As Long As You are doing
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something new Stefan for 81 new
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or different, yes, you are actually creative And
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when someone claims to be creative, you
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have the right to admit that your ostgen
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updates are new and different, but is
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there an incentive, not necessarily because just
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and new pajamas, it doesn't necessarily create
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any value, yes, it can't be, so with
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those clothes it doesn't make you more
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productive, it doesn't really make
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you happier that day, it doesn't make
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your colleagues, colleagues,
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or Ipin more productive,
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it also doesn't affect your customers,
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then you are creative but not inventive
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because there is no value created,
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but if let's say because of the clothes
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you wear, yes, with that
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unique style, it turns out that from there,
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there is money, you feel more creative, your work is
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more productive, you are happier
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all day, and that spreads to
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your friends, finally, people who
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see it also feel they get value, they
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get their value So their
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work enthusiasm is more productive, their
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work, there are customers you meet,
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it turns out they are happy to see you
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like that, so everybody gets daily from the
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changes or innovations you
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make Well, if that means You are not
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only creative but also inventive there are
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inventions that have been successfully
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created but that doesn't mean you are
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definitely innovative your pajamas are not necessarily
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innovations there are conditions to
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be innovations what is adoption
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Hi different or new Earlier Ian it
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has been proven to provide value must be
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worn by other people bought by
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other people or even copied by
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other people when finally your colleagues
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friends Ada saw Wow it seems
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cool too if I wear a style of clothing
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like you and finally the next day
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your colleagues in droves
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wear your style of clothing and it becomes a
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trend in the office and Kasmaran Happy with
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that even demands you to
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wear those clothes every day
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when serving them Endan you have
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and innovations well often people
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claim to have innovations but not yet
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Masigit look at this first is it different
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or not or is it actually the same
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that existence or newness
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has value for your customers
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for the people around you if
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for example not ices creativity if
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Hai slice invention but no longer
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bought no it is by other people by
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Asmara is worn by your colleagues
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if he the answer Agan hiu have an
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Innovation in short Innovation is
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the creation of something new or different
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that is used by others and
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all involved in the process
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get value is Innovation
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then when talking about cover Robinson
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we are talking about the creation of value from
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a company or employees who
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work in a company that is
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new or different from before and
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finally adopted by many people you
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create a new business process in
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your workplace and it turns out that with
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the new one their work is easier the
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results of their work are more quality is
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better there is value and
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your colleagues are competing to
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Hi your new business process or do you
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have a new product that
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creates added value for Kasmaran
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and finally Kasmaran and
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flock to buy the product
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you have a corporate innovation later on
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another occasion we will discuss
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the difference with social Innovation
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and also later there will be startup innovations
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to now that's all for now see you in the
