28卒夏選考 職種別説明会【Marketing マーケティング部門】

[Music]

[Music]

[Music]

H

Hey hey hey hey hey, uh, good evening.

[Music]

[Music]

Welcome everyone to P&G's Marketing Function Seminar. Well

, today we've been given about two hours of your time

, and we'd like to share with you, through a variety of contests, what kind of work P&G

Marketing is and what makes it so appealing. Thank you for joining us

. So,

this time,

all of the marketing functions will be held online, and I

think it might be a long and tiring Sunday evening, so please relax and have some

drinks and snacks while you listen. I think there are probably quite a few of you who have been

participating in various function seminars over the past few days, but I

heard that this will be the last marketing session, so let's give it our all for the finale. Thank you very much

. Okay, so, we have three employees participating today,

and I'd like to

introduce them one by one. Well, first of all, let me reintroduce myself

. My name is Kamihira.

I'm currently in my ninth year

, and, um, is that

okay? I'm in my ninth

year, and, um, I'm currently working as the brand director and head of marketing for Ariel, a selection-type detergent brand in Japan.

So, our base is in Singapore, and we

have our Asian headquarters there, so from there we take full responsibility for overseeing

Riel's

innovation strategy for the next two or three years, as well as

creating commercials and packaging—all the marketing elements that

consumers see

. So, well, starting

this fiscal year, I've also been put in

charge of recruitment for the Japanese marketing department, and

I'm in charge of new graduates, so you might

meet me during interviews

. I look forward to your cooperation at that time

. So, I, well, graduated from the graduate school of the Faculty of Science and Engineering at the University of Tokyo, and

then, well, I went straight into medicine and joined P&G

. So, from my second year, I ended up in

Singapore, and

as a result, I've spent more than six years of my nine-year career in Singapore.

Before joining the company and during the

initial period, I couldn't speak English at all, and I wondered if I'd be

okay, but actually, I've ended up with a

long overseas career

. So, as for job hunting, like

everyone else, I

started in the summer, and at the time I was mainly

looking at strategy consulting firms, and also

advertising agencies and so on. I was

looking at the winners, but I was

involved in club activities and my

science research made it

difficult to get into universities like Nagakin, so I thought I'd take a look at various industries. I was really

excited about the prospects and thought I'd try applying to all the top companies in each industry to

see what it was like, and that's when I came across

P&G. At the

time I had absolutely no interest in them or even considered them,

but I heard that

P&G was famous as a marketing company

, so I just happened to

apply there. I think that rather than being a strategy

consultant, I felt that this role would be a good fit for

my strengths and allow me to excel as a leader, and that's why I was fortunate enough to take on this role so

early in my career

.

Well, today, I'm participating in a session where I'll be answering various questions from everyone, so please, if you have any questions about science, English, competitions, or anything like that, please feel free to ask them later. Okay, so next, I'll hand the baton over to Mr. Kuroda. Mr. Kuroda, please. Hi

everyone. This is Kuroda. Oh, this is my

6th year at Piano G Marketing

. Well, I'm currently in charge of the Gillette and Venus brands in Japan and Korea.

I've made it my motto to enjoy life to the fullest

, and I enjoy both my work and my personal life

. I graduated from a liberal arts faculty at university

, and for the first two years after joining the company, I worked as a

brand manager for Gillette in Tokyo

. I've been living in Singapore for three years now

. And actually, just a week ago

, I became the person in charge of the Korean market

. Well, my focus during my job search was, um

, my dream is to become the ultimate marketer, someone who can sell any product or service in the future, um

, so, um, I made it a point to look for a company where I could

quickly acquire the best marketing skills in the industry, and, well

,

as a woman, an environment where I could build a

career, um,

not to weigh work against life. Well, I

chose this company because it's a top marketing company, Piano G, and because it offers a lot of autonomy

. Actually, now that I'm in my sixth year at the company, I'm in

charge of the Japanese and Korean brands, and I'm working with a

team of people from all over the world

. I'm really inspired by them every day, and I'm having a lot of fun at work. The photos are of things like meals we

had with the team, and

photos from a dance class, which is my current hobby. So I'm really

enjoying life to the fullest. Please feel free to ask lots of

those questions at the Q&A session later

. Thank you for your cooperation today

.

Yes, thank you, Kurata-san. Okay, last up, Oki-kun, please.

Yes, my name is Segawa Oki. Hello everyone, uh, good evening. Thank you for today. Well, I'm the only one here who joined the company mid-career. When I was a new graduate, I worked for a cosmetics company, a cosmetics company, in a marketing position.

So, in 2021 I joined Goen Gaku Peer & G

, and from there I was in charge of formulating

Febreze's medium- to long-term strategy

. And, I was

initially in Singapore, and I was in Singapore for about three and a half years

. And then,

uh, I think it was last year, uh, I came back to Japan

, and uh, I'm in charge of short-term business

delivery for Febreze. So

, well, when I was a new graduate, I was pretty particular about

marketing positions as a job-hunting tutor, and I was

looking for a job, and I wanted to

hone my professionalism and expertise in a specific field, so

if there are any of you who are thinking about something like that, I would love to

talk about it in the Q&A session later, and I have also changed

jobs, so I would like to talk about why it is different from other industries, not just

daily necessities but also cosmetics

, or food products and so on, so I am looking forward to

talking with you all. thank you

.

Yes, then [snorts] we'd like to ask

you all to join us for a fun two hours with these three cheerful people, and, well, to get

straight to the point, regarding today's content, oh,

sorry. I forgot one more thing

. Um, well, earlier you gave us a

reaction using Kahoot,

but can you see that there's also a

reaction button on Teams

? Could you try pressing that reaction button, Kuro-san

? There are things like "good," "heart," and

clapping icons. Oh,

thank you. yes. Oh, and be careful with the hand-

raising symbol, because it might make you raise your hand

. Instead of raising your hand

, there's a reaction mark there

. yes. Well, even while we're taking this,

various employees today will be sharing their own real

stories, so I think it's

great, and when I think, "Wow, that's amazing,

Grade One!" I clap my hands and smile.

Yes, please go ahead.

yes. So, in that format, um, if I were to proceed, well

, today,

after this, I will be the main speaker, and I will give an

explanation of the marketing function, and then, after that

, I will hand the

baton over to two employees, and I would like them to share their own stories

. And after that, we'd like to have a panel

discussion where we'll gather

questions from everyone via chat and

answer them. So, it will be a

full two hours, and we hope you'll join us

. Okay, let's

go.

Okay, so, let's get straight to it. Right now

, you can see all those prominent companies on the screen, right?

Well, Google,

Amazon, Facebook, uh

, Starbucks,

yes. There's this company, and I'd like to ask you all if you can guess what it is that all

these companies have in common

.

yes. Actually, many of the

CEOs of these global companies are former P&G

employees, and the company is essentially a breeding ground for such talent

.

yes. And in particular, P&G's

marketing department has produced

many CEOs, but we are

looking for future CEO candidates from among those of you who have joined us today. We would love for

someone with the ambition to succeed not only in Japan, but on a global scale, to join us

.

yes. So, why is Piano

Marketing considered a future CEO

, and why is it so highly regarded in the talent market? Well, I think a

big reason is that we consider ourselves to be the world's top innovation leaders

. Well, P&G has

many brands, mainly focused on everyday products, but I

think that through the Piano G brand, we are a company that can reshape people, their lives, and the world itself. In particular, with the recent

changes in social conditions and the

shifting norms of the world, we believe that we should not only be on the side of following along, but rather

, conversely, be on the side of changing the world, becoming

pioneers and fighters who change it

. I think that the term "innovation leader" might not be a very

familiar term to some people

, so let me give you a concrete example.

For instance

, it could be the

brands or

categories that we have.

So, there's this

product category called fabric softener, and when you

hear the term "fabric softener," what do you think it does

? I think most people would probably

say that, as the name suggests, it's something you add to your laundry

along with your detergent, and it makes things softer

, like making clothes and towels fluffy

. But P-Anog, well, it goes even further,

breaking down and rebuilding those things that are considered normal or common sense. That's what I do as part of my daily

work, and that's where I

create innovation. For example

, let me explain. We

have a brand of fabric softener called Lenor.

Lenor is a number one brand, with a market share of about 70%

, and it has

broken the mold of what is considered normal for fabric softener and brought about innovation

.

For example, well, I

think some of you might have thought this when I first asked the question, but fabric softener does

n't just soften clothes, it also deodorizes, it leaves a

nice fragrance

, and it makes the scent last

longer than perfume. Also, in recent years

, just as skincare and haircare have

created a premium market, we're also working on making

fabric softeners premium. Furthermore, there's the

innovation of creating and

developing a new category, such as improving the appearance and preventing wrinkles. I think that's one example

. For example

, have you ever been told something like this

? "Just Fab it up." Things like my

parents or dad would say to me

. I think I might start saying things like "just put some Fab on it" to my family,

but I guess that kind of word is

n't in the dictionary, is it? It's not in the dictionary,

but do you all know what it means

? When would you say something like that

? For example, you can use it to give a quick spritz when friends or family

come over

, or when you're having a

barbecue at home after a night shift, or as a finishing touch when

cleaning your house, or to

remove odors from things you can't wash frequently, like your bed or winter coat. At that time, the

Febreze brand

, well, it's a brand name, but as a result

it has become established as an innovation in Japanese life, and as a result,

phrases like "Fabreze it" or "Fabreze it" have become commonplace, and I

think it's an example of creating the next normal. yes. Well, we do this kind of

innovation every day as part of our

daily work

, and I think one of the driving forces that has made this innovation possible is the

idea of ​​being a consumer boss, which I think is part of our DNA

. Well, P&

G Marketing is always

consumer-first, and we are always looking for the seeds of new innovation by engaging with the daily lives and

lifestyles of our consumers

. yes. So, I think that

innovation is

especially important in the Japanese market, because Japan's population is inevitably on a

downward trend

, and consequently, the market will also decline in

proportion. However,

even in that environment, I think that by

providing better value,

creating new categories through innovation,

expanding categories, and growing businesses,

people who can do this, or

leaders, are

highly valued in the talent market

. yes. [snorts] So

, well, among all of that, what I would especially like to

introduce to you all today is

, well, when you actually join P& Marketing and aim to become an

innovation leader,

what kind of skills you can acquire, what the unique strengths of

P&G Marketing are that other companies don't have, and

what the reasons are for its high market value. I would like to explain these things in more detail

. So, to put it bluntly, I think there are

three main strengths as an innovation leader

. One thing is,

regarding the innovation aspect of innovation leaders, I think that the fact that they regularly combine and

utilize not only logical thinking but also creative thinking is what makes them approach the idea of

innovation

. Now, regarding the

lead role for innovation leaders, when you

join the company, you will be active from Day 1 as the

CEO and CMO of the brand. I

think that by having ownership of the brand, you will have many opportunities to make decisions on a daily basis. And now for the third one

. Here too, the piano is, well

, something you'd expect from a company that's a bit unconventional, a global company. Of course

, there are opportunities to work overseas, and I think it's an environment where you can

compete and grow with other leaders and colleagues overseas. In addition

, we are a very small

team, so I think it's an

environment where you can grow and hone your leadership skills to the fullest

. So, here, well, there are

three points: POD and point of

difference, and we've chosen these to differentiate ourselves. In

particular, we believe that this skill will become even more important in the

next 10 years than it has been until now. The

reason for this is, to put it bluntly, with the

advent of AI, I think that your job hunting, job search,

and

company selection will change significantly

. yes.

So, I've been working as a recruiting leader since this year, and I've come to realize that the

impact of AI is enormous. In

particular, until last year, or even in the last

12 or 12 years, there were

people who used AI for things like application forms and interview preparation,

but with the advent of AI, the way

companies are chosen and the approach to job hunting are being directly influenced. I think that the current

graduates here today are the ones who are truly experiencing

AI-driven job hunting, and I imagine you all have some

concerns. So, let me ask you a few questions. In

particular, I think there's no definitive answer as to

what skills are necessary to succeed in AI, or what kind of

job is the right fit. To be honest, I do

n't think there's a single right answer

, and I've

looked into it quite a bit myself. I've been thinking about it

, but I don't think so.

However, today, as a P&G

marketing representative, I thought it would be good to share with everyone the importance of these kinds of

skills

. So, I

introduced the three points earlier, and in

particular, I think the important thing is what we believe will be necessary even 10 years from now

, the value that comes from being human, and which I've

highlighted in yellow. That is

, creative thinking and

decision-making. After all, humans should be the ones to make decisions, and

AI

cannot make decisions on its own, so that is something unique to

humans. Also,

with the existence of AI, I think that the amount of knowledge and information that we mentioned earlier can be

accessed more broadly, widely, and quickly than by everyone else,

but in that context, it is important to

hone one's own skills. Our

company has a history of hiring by specialization

, but rather than

becoming a generalist, it is important to have your own strengths. I think it's

important to have an environment where you can hone those skills within a small group at an early stage

. So, I'd really like to introduce these three things one by one during the

rest of my segment today

.

yes. So, regarding the first point

, which is the multiplication of innovative logical thinking and

creative thinking

, I think many of you may not have

heard the term "creative thinking" before

. Logical thinking, or rather

, logical thinking, is a

term you often hear when preparing for case studies or during job hunting,

but when you hear the term "creative thinking," what exactly do

you

imagine it to be? For example, you might think that creative thinking involves things like making TV commercials or

advertisements, or

doing copywriting, or designing and creating package designs, or something like

that—something more

specialized, something truly creative.

But what we at PNG

Marketing consider to be creative thinking is something more

fundamental.

[snorts] What I mean by that is

, as it's written here, by

grasping insights,

changing your perspective, questioning common sense,

reframing questions yourself, or

breaking down questions, [snorts] and

as a result, creating new value. That's what we

consider creative thinking. It's

a bit abstract, so I'll

explain it more concretely as we go along, but what we call

logical thinking is, well,

digging deep into a question and organizing the information so that you can

see the answer to some extent and then derive the optimal solution. I

think it's the ability to

quickly arrive at the correct answer when there is one,

but I think

AI is better suited to this kind of deep digging

. I

think that AI will continue to evolve in the future, especially when it takes prompt input that everyone has provided and then delves deeply into it. So

, as I mentioned earlier, a major innovation is about

changing the question itself, like Y, not just

digging deeper, but

breaking down the question and expanding new possibilities

. For example, instead of thinking in this way

, if we

change our perspective to something like, "What if we did it this way?", then, as I

mentioned earlier in relation to creative thinking, it's about

changing your perspective by asking "What if?" or "What if this happened?", and

framing the question in that way. I

think that's where the starting point for our innovation lies, and conversely, that's something AI is not very

good at. Well, basically, it's about

outputting something in response to input, so I

think the way we change our perspective on the input itself is something unique to humans. yes. So

, you see, normally,

this is an actual case, but when we have

P&J's marketing interns come

, they solve these incredibly

difficult cases, and there are a

lot of numbers involved

. Today, I'm deliberately not going to mention any specific figures

. Well, I

think most of you are already familiar with data and logical thinking, so

today, on the other hand, I'd like you to appreciate the fun of

creative thinking, which you don't usually use, and how it's a

different way to use parts of your brain that you don't normally use. So

, please get ready, and let's do a little warm-up

. yes.

This is a warm-up for creative thinking,

but it's a bit

unrelated to our brand, and it's about elevators

, but please imagine you are the owners of this apartment building

. I'm the

building manager and also the owner of the apartment building, and one

day, I received a

huge complaint from various residents

. The elevator is

moving far too slowly. Well, the

situation is that there is a 10-year-old

apartment building in the district, and it has three

elevators installed. So

, those three machines aren't linked at all; they

operate independently, so if everyone presses the button once,

all three machines will shut down at the same time

. It's like if everyone presses up, everything goes up

. And there are a lot of unnecessary movements

, so the

wait time is about 1.5 times longer than usual. And, well

, it was fine when it was new, but,

well, it's been 10 years, and, well, it's gradually deteriorating, so,

well, the speed at which the elevator itself

moves up and down

, well, the opening and closing of the doors, [snorts] and also, well, the

response of the buttons and so on, well, it's getting

slower and slower every year. yes. In

that situation, I'd like to ask everyone what they would do

, and

looking at the responses I've received, if a

complaint comes in about an elevator moving too slowly, then,

normally, you would probably investigate it, right? In trying to figure out what was causing the

delay

, we came up with ideas like

introducing a system that links things together, doing construction

work to speed things up, or

installing a new elevator

. Well, actually, I

think that doing so will definitely have an effect. However, on the

other hand, if you

consider whether it can be done quickly, it would inevitably require enormous costs and time

. Among all of those options

, I think this is a

difficult decision to make, but what if we

break down the question I mentioned earlier, or rather, try

changing our perspective? Given the

current number of complaints, the

question is probably how to shorten the time it takes for the elevator to arrive. I think, "Ah, I see, let's

install new elevators," or "Let's

introduce a system to connect them,"

but

how about thinking about it this way?

How can we improve the perceived waiting time? Of course, there's the

physical time it takes to ride in the elevator,

but perhaps the

main point is to shorten the perceived time for the residents,

considering that complaints have been coming in from them

. So, in terms of

incorporating things to keep people from getting bored while waiting

,

one example would be to place a mirror.

That might be one approach that can be done immediately, both in terms of cost and feasibility

. So, while we

originally talked about doing construction work

, we've now incorporated a bit

more creative thinking, by placing mirrors, and by taking one approach that breaks down the existing problem, we believe we

can create new possibilities and seeds of innovation. That was

one of the improvements. Okay, let's try

one more. This is something that's

closer to the brands that P&G owns, and one day, I was thinking, well, I

think there are some of you who live alone, but do you have any of these

problems? [Snorting] I feel quite

dizzy in the whole bathroom. Why do I

clean it so often, every day, or even every other day? The

toilet and the area around the bidet are

extremely clean and

sparkling, but for some reason, it still smells. The smell won't go away

. Well, how about something like, "How can I get rid of the smell?" So

, actually, we have a lot of

opportunities to hear the voices of consumers, as I mentioned earlier this week in the Myzbost article.

For example, as I mentioned earlier, if you've gone to the trouble of

cleaning but the smell remains, it's really

disappointing and frustrating, or if you ca

n't get rid of the smell no matter what you do, you end up leaving the

exhaust fan running all the time, the door open

, and the window open. There are

people who use a strong fragrance as a styling agent, and it's like they're just trying to cover it up

. yes. Well, that's the

situation. As for everyone in marketing,

you're trying to solve this problem and create

innovation.

So, I

think we could also use flowers, if possible. Let's think about it a bit more

. Earlier, we were talking about how the

smell of the toilet just won't go away no matter how much you

clean around it. So

, we were thinking about how to get rid of that smelly air. We could try a

neutralization reaction or valence reaction between the toilet and the smell

, or if the directional agent doesn't work well because it disappears too quickly, we could try making the

scent stronger or

extending its duration. These are some possible solutions.

But

here, we need to break down the problem, change our approach

. As expected

, when consumers say that they are diligently cleaning their toilets but they still

smell, instead of thinking about how to clean the air, we decided to take

another

step back and think about the root cause of the smell, since something seems wrong. So, we decided to

change our approach, and our

marketing team kicked off a

survey based on consumer insights and concerns. And as we

investigated with our R&D team, Arlandich, we discovered a shocking fact

. This is

sold in the form of a miniature toilet, and this

pink color is the component that gives off the smell of ammonia

. Can you see this

? Actually, the area around the toilet, well, the area around the toilet bowl, is

very clean, but you can see that

the odor components are sticking to the walls and floor

. yes. Actually, the

smell from that toilet had permeated the walls and the floor

. surely. That's why,

even though we cleaned the area around the toilet bowl as hard as we could, the smell wouldn't go away, and that's what we realized

. In that sense, I've come to the conclusion that starting with recruiting from walls and floors is probably the

real

solution

. That's where the innovation that was born

came from – the Febreze product released specifically for toilets.

This is one example of the key visual from that time

, and it's like they're gathering money all over the wall, and

as a fundamental solution, they've provided something that truly

innovates and fundamentally solves consumers' problems

. As I just

mentioned as an example,

this week, we started with

understanding consumer concerns and insights, and then implemented a creative approach that breaks down those questions and

changes the way we approach things. I think that this can lead to

category growth

and create innovations that truly address consumers' concerns. That's

one example

. yes. That was an

example of creative thinking, but next, I'd like to explain the

second point, which I believe is also a value unique to human beings, specifically in the decision-making process as a brand CEO and CMO

.

So, regarding this decision-making, or rather, the

influence of leadership, let me

define it for

you. As a business

owner or brand owner, you

have a business objective

, and you have to make decisions about strategies to achieve that objective

. When it comes to deciding what to do and what not to do,

that choice and focus is crucial

as an owner, and I

think that having the opportunity and skills to make those decisions is very important. After all, when you're running a

business, surprises and

risks come up in a

complex way. [snorting] Even with something like this

, you still need to maintain a balance

, and the decision of whether to do it or not is something that

AI simply

cannot do. And, well, I think that the ability for humans to

take full responsibility and make complex risk assessments is

also

important

. And then, I

think that when you join a company, you will basically be working in a team, so the

leadership

style for making decisions is important, but another thing is having a vision of how you

want to grow the brand or how you want to do the business, and having the

influence to move the team and people, so I think that will be

important for a leader

. So, P&G has a one-

brand, one-company system, where

each brand, for example, if it's

Ariel, then within the Ariel team,

I'm currently in the Ariel team, and there's marketing

, finance in A&I, and research and development in PS

. All

functions are structured in such a way that

each team is essentially

managing the brand as if it were its own separate company

. In that context, the

marketing department,

as the CEO and CMO of the brand, will work

as the owner of the brand and as the leader of the team they work for

. So, each of us works on a

project basis, and when it comes to

digging into consumer insights, we collaborate with the A&I

team, and when it comes to the business

model and management aspects, we work with the

finance team, and when we're negotiating with ice cream shops, the

sales team is involved, and while we

collaborate with various multi-function teams on a project basis, I

think the marketing team is the one that holds the reins as the brand owner. So,

actually, when you join us from the day, you'll already be the CEO and

CMO of the brand

, and the CEO is, quite simply, the

person who makes the decisions

. [snorting] Well, the P&L that you'll be entrusted with on Day 1 is,

well, an

opportunity to manage an entire brand worth tens of billions to tens of billions of yen all by yourself, so I

think that's a really big deal. When it comes to

management, well, first you analyze the current situation

, then you formulate a strategy, and as I

mentioned earlier, you make decisions about what to do and what not to do, and then you

execute it properly. I

think the expectation of a CEO is to see everything through to the end.

One more thing, as a CMO,

you are all responsible for the brand, so for

example, you will

actually conduct consumer research and use that as a basis to

create the concept and key visual packaging. You will also be in charge of all the

advertising that consumers see, such as TV commercials, digital ads, and

PR, so

you will all be the leaders

[snorts], so I

think you will be designing everything under the guidance of the CMO. So, this is something that many of you often

ask me about: PG

Market, or, for example, the difference between advertising agency marketing and PG Market. I

think it's easiest to explain it using the analogy of the driver's seat and passenger seat of a car

. The people in the driver's seat are, well, the brand

owners and brand CEOs

. The first step is to create a vision for what the brand wants to achieve,

find consumer insights, and then

develop a strategy. This is how we

want to create marketing ideas, and developing strategies is

your job. Based on that, we ask

Hirokuni Daiken, who is sitting in the passenger seat,

and his partner, the package

designer, to

propose ideas based on the strategy

. This isn't just about 50,000 or 100,000; sometimes we get around

100,000,

but as we work

together to create various things, the

decision of which one we want to develop as a brand is ultimately up to you. In that sense, having someone act

as a brand CMO means, as the owner, deciding

how to grow the brand and how to

build the brand, and I

think this driver's seat example illustrates that point.

yes. And finally, regarding this

global small-team elite, well, in terms of the growth

environment, well, well, there

is a bit of corporate explanation here, so I'll keep this

brief, but well

, I think everyone is aware that our company is a global company

. And actually,

this is an

example of a location where the Japanese marketing team is working

. Well, in Japan, there are locations like Tokyo and Kobe

, and quite a few

people who work in Singapore, so

roughly 50%, or about 55,546, are

foreigners. I

think that in many places, about half of the employees are foreigners who go there and do job rotations. And in addition

, there are people who work at our headquarters in New Sinati, USA

, and the headquarters of my potential

division is in Geneva, Switzerland, and there are

people who work in Geneva, and the CEO is also

Japanese, so I think there are various opportunities to

work overseas, based on

everyone's

career needs

. yes. Sorry about this,

but I'm asking you to explain this, Oki-kun? Is it

okay if I ask you suddenly? Oh, right. Well,

here, um, um, I joined mid-career, so I was excluded from all positions, um, well, it was a French cosmetics company, so it was very foreign, but basically a foreign company is a branch established by a foreign capital company to do business in Japan, so basically they hire Japanese people.

So, well, it's a branch created to do business in Japan

, so the people used there

are Japanese, and the language is Japanese, and

basically the work location is Japan, that's the

basic

idea of ​​an externally-oriented Japanese branch, but P&

G is quite like a headquarters

, and as Uehira explained,

Singapore is very central, so, well

, even the employees who actually

work at the Japanese branch, there are

a lot of foreign members at the working level, and of course the

language of Momiji is also like that, so if there is even one English

speaker

, it will be English, and, well, the work

location also has a

lot of headquarters-like functions, so, well, as I mentioned earlier, the

global aspect of the location comes into play, and that's a really good thing, so, well, I

think you will all be looking at various companies from now on, but, quite a few

external companies are really only at the management level,

for example, a French company There are

French people working there, and if it's an American

company, there are

Americans working there, and there are a lot of Japanese people at the working level, but I think what makes Peanz so unique is that everyone who works together, from day to day, is really global, and I think it's a place with great diversity where you can hone your skills.

thank you.

I've had subordinates who were Italian women

or Singaporean, and my superiors have been

Japanese or British, so it's been quite random and I've

learned a lot from that. Also,

although they're not here today, we have quite a few international

student members who are international students and have

joined Pianji Japan as a result. I

think the company really values ​​its employees, so for example, as I mentioned earlier,

breaking down questions or changing things is something that I think is

good to have a variety of approaches

. I believe that having a variety of perspectives is essential for truly

growing a brand, and

that diversity will be a valuable asset. So, I think it would be great if we could create an

environment where not only Japanese people but also people from other countries could compete and improve together

. And, well, this is something I also ask

, um, how important is the Japanese market to P&G, an American company? And they say it's

extremely important. The Japanese

market is indeed enormous, and in terms of

business size, it's growing alongside the US, so the

investment amounts are

also large, and the

talent we employ in Japan is highly valued by the company. Another

characteristic is that

Japanese consumers have incredibly

high demand for products compared to the rest of the world, and that's what makes them such a challenging market for

us

.

So, when there's a new innovation that can be used all over the world, we

first try it out in Japan. If we can find an

innovation or

communication that really resonates with Japanese consumers, then we can

use it all over the world. I think that's how we

create innovations, and that's the foundation for things like the

launch pad. I

think it continues to be very important in the Japanese market

. yes. And in addition, although we have

written that we are an extremely small, elite group, when it comes to the

people we hire, as I mentioned earlier, we are

looking for people who can get off to a rocket start and make a big impact, and we only hire people who

meet the high criteria we are looking for

. And because we've narrowed it down to a small number of people, we can automatically give

each person a lot of autonomy, and we

can concentrate our investment on providing thorough training, so if you're wondering if it's all

right, do

n't worry at all. We have really solid

training in marketing, English, and so on, so I don't think there will be any

problems. With

that kind of

support system and growth opportunities, I

think that because it's a small group, each person will grow at an incredibly fast pace

.

yes. Well, that's where

my explanation ends, and I'd really like you

all to remember and say this today, as it will be a summary:

First of all, P&OG, as an

innovation leader, goes

beyond the written word of marketing, and

not just marketing, but also has

leadership talent that creates innovation, which I

think is one of the company's characteristics, and as a

result, I think we are receiving recognition that leads to becoming a future CEO

. So, especially in this

age of AI, I think that the skills that humans can use to

grow and thrive, to

bring out their unique qualities, are important. And those skills include

creative thinking, the

ability to break down preconceived notions, and the ability to

make decisions. And the

environment we provide, with a small, elite team, supports those skills, so if you think that sounds

good to you,

please proceed to the application and interview stage.

Thank you very much.

Well, we're a little short on time, so,

although I couldn't answer almost all of the questions, by the way, you're all

talking about individual brands right now, but actually, the brands themselves have

quite different business models. The

potential business model and SK2's business

model are completely different, and well, there's always something to

learn from that. In piano terms, it's like

changing brands; there's a lot to

learn and it's really interesting. I

think we can be quite flexible and change things to meet everyone's needs

, and it's not just about being the top of a brand

; you can aim to be P&CEO from any brand, so please look forward to it

. yes. So, I'd like to quickly

talk about the next step and closing

. Okay, first of all, regarding the

schedule, this is the most important thing

, so, um, Wednesday is the

regular day on the Supplemental Data Sheet

. Since it's Wednesday, everyone, please don't

forget to apply to the marketing department. We're still looking at the

final details, but the

internship is

planned to be a three-day program around mid-October. So, this is, well

, it will be directly connected to our internal operations

, so after the interview, you will take the internship

, and at that time, I

think we will make an offer on the spot. Please come on Wednesday

. And now, for the closing, I've

talked about the various appeals of PG Marketing, but

10 years ago, when I was at the

information session, I thought, "

No, it's a Japanese manufacturer

, or Japanese marketing,"

but today I've

talked about breaking down that question or changing your perspective, so I'd like to ask you

all, how about changing your thinking in this way? I

think that because it's marketing for daily necessities, you'll be able to develop overwhelming skills as your first career. To explain what I mean

, well, as I mentioned in various parts of my

story today,

consumers really only spend a few seconds choosing something for two days

. That means,

as marketers, we have to move people's hearts in just a few seconds

. Well, I think that along with that

, your strength will naturally increase

. You can find products that are made in Japan everywhere, right?

Um, I think every household has one, and it only costs a few hundred yen

. Because they are everywhere

, our business

targets the entire population of Japan, and the

entire population of the world. Well, that's precisely why I think this will be your first

career where you can have a great deal of autonomy, more than anywhere else. You

can become CEO or CMO of a multi-billion or multi-million dollar business, and that's only possible at Nisshin. So, from the perspective of being in the

same product category, I

think you'll have the freedom to choose whether to work overseas or elsewhere. And

lastly, I've received quite a few

questions about motivation

, but since everyday necessities are

directly tied to people's lives, I really have many

opportunities to feel on a daily basis that my work is changing people's lives or moving their hearts

. So, even in that pretty busy and

tough environment, the reason we're able to maintain high motivation every day is,

of course, when my new product is first

displayed on the shelves, I'm incredibly

happy. And when the commercial

airs and my parents, girlfriend, or family

see it, and they

say things like, "I saw it," it

really motivates me to know that my work is being seen by everyone, and since it's a

daily product, we

get results. We get data on market share and

sales figures

, and there was even talk of us becoming number one in market share, which I think really resonates with people. And

above all, we receive a tremendous amount of letters from consumers

. When I receive comments like, "I saw this and

tried this and it really worked for me," or "I was

really struggling, but it changed my life," it makes me feel like

my work is really influencing people, and it gives me a really positive

boost of motivation

. And with that

, we'll conclude today's session here

. Well, to summarize once again, I would like to encourage you to take on

this

P&G Marketing challenge, and in this age of AI, I hope that you will aim to become an innovation leader with P&G Marketing, where you can grow and develop your overwhelming abilities. There were also aspects of

creative thinking and

decision-making, so if you are

interested, I would like you to take the

lead, and we look forward to hearing from you

.