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UEFA hit out at FIFA and Gianni Infantino amid plans to sell minority stakes linked to World Cup

3:12EnglishTranscribed Jul 28, 2026
0:00

Now to a stunning development that has

0:02

sparked a huge row between football's

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two big governing bodies. It centers on

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FIFA's plans to raise billions of pounds

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by seeking private investments in its

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competitions like the World Cup via a

0:13

minority stake in a new commercial

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property. Well, UEFA have hit back

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claiming FIFA have crossed a line and

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that the soul and governance of football

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are not assets to trade. Well, reports

0:25

claim that the proposals could

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personally earn FIFA President Jeani

0:29

Infantino millions of pounds if approved

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by FIFA's 211 member associations. Now,

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FIFA have dismissed suggestions that

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Infantino could become chief executive

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of the new entity called the FIFA

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Forward Enterprise when his final term

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as president ends. They say such a move

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has never been discussed. Under the

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proposal, up to3.1 billion pounds would

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be raised from investors valuing FFE at

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around 15 billion pounds. Thrive

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Capital, whose chief executive is Josh

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Kushner, the son-in-law of Donald Trump,

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is expected to lead the proposed

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investor group. And FIFA added that

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Kushner is not an investor.

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>> This is what FIFA has confirmed. They

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are looking to create a venture to

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oversee all of FIFA's commercial

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operations that could be worth 20

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billion, so around 15 billion pounds.

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And they want to raise, they say,

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initially $4.2 billion from external

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investors. UFA have complained about a

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lack of transparency linked to that. JP

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Morgan, the bank, is involved in

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overseeing some of these plans. Also,

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we're told, is Thrive Eternal. Now that

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is expected to uh lead the proposed

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investor group for the entity that would

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be called FIFA FIFA Forward Enterprise.

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The CEO of Thrive Eternal is Josh

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Kushner. He is the brother of Donald

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Trump's son-in-law Jared Kushner. And

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this will raise further questions about

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the links between Jan Infantino and

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Donald Trump. But how FIFA are pitching

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this is about making more money

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available to all the 211 FAS around the

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world to fund the game. So currently

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they are projected to have access to $8

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billion over the next four years. FIFA

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are saying that this new commercial

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venture could give them access to 20

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billion over the next four years to 2030

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and rising. That's if it gets off the

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ground.

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Well, UEFA have not held back in their

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criticism of the proposal. In a

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statement, European football's governing

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body has said this. This crosses a line

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that football's governing institutions

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should never cross. UEFA takes it

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extremely seriously. So should every

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national football association. So should

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every stakeholder, leagues, clubs,

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players, supporters, governments, and

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everyone who cares about the future of

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the game. The soul and governance of

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football are not assets to trade,

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especially with zero transparency as to

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who gains financially. None of us are

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the owners of football. It is not FIFAs

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to sell.

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