0:01
People buy Androids for THREE reasons.
0:03
They are cheaper than iPhone, Easier to customize,
And let you install from anywhere you want.
0:08
But if you're watching this in 2026,
0:10
two of these advantages are already
gone, and the third one is on its way.
0:17
Google announced one of the biggest
turning points in Android's history.
0:20
Google declared a war on sideloading,
a decision that everyone called:
0:24
"If you lock these devices down, they
become no better than Apple iPhone."
0:27
"I don't use Android because I
believe it is operational and
0:29
functionally better. I use it
because it gives me freedom. "
0:31
"You might as well just [ __ ]
buy an iPhone at that point!"
0:33
This is the story of how
Android lost its identity,
0:36
and how greed is destroying the
number one example of "Freedom"
0:39
or as I like to call "The
Applification of Android".
0:51
In 2005, Google bought Android.
0:56
Google did not create Android from scratch,
but bought it as a startup for "$50 Million",
1:01
Which can only be described as:
1:02
"One of the best steals... I
mean, deals in the tech history.
1:05
Google wanted a mobile operating system
that wasn't controlled by a single company,
1:09
one that is easier for developers to work on,
1:12
where users could decide
what they wanted to install
1:14
and what they could modify in their devices.
1:17
At that time, nobody understood why a search
1:19
engine company was buying
a phone software startup.
1:22
Nokia and Motorola controlled almost
half of the global Mobile market.
1:26
And that dominance gave SymbianOS a huge advantage
since it was used on nearly every Nokia phone.
1:32
BlackBerry came second and was mostly
popular between business people.
1:36
And Windows Mobile... Well, it's Windows Mobile.
1:39
Years passed and Android partnered with HTC,
1:42
and together they were secretly working
on their first Android phone prototype.
1:46
A phone that looked very similar to BlackBerry
1:49
with a physical keyboard, a small
non-touch screen and navigation buttons.
1:53
HTC was making the hardware
and Android the software.
1:56
The phone was planned to hit the market in 2008,
1:59
but just a year before...
Apple dropped its first iPhone.
2:02
Google and HTC knew that their prototype wouldn't
even come close to the iPhone's features.
2:07
So, Google decided to scrap
everything and rebuild from scratch.
2:11
And after one year of hard work, the
first Android finally hit the market.
2:15
And finally... a worthy competitor
to the legendary iPhone.
2:18
Within one year of launch, Android was running
2:21
on 25 different phone models
across multiple manufacturers.
2:25
But on the other hand, Apple had only one.
2:27
The first Android phone had a physical
keyboard that was sliding out, a track ball,
2:31
and a user interface that looked
like it was designed on Extra Time.
2:34
But the best thing? Was that
the phone was actually Yours.
2:37
You could install apps from
outside the Android market,
2:40
Root the device, Flash custom ROMs...
2:42
or even change the entire operating
system and nobody would care.
2:46
And unlike iPhone, everything
on Android was completely Free.
2:49
Because Google didn't even have a payment
system before 2009, let alone In-App Purchases.
2:55
The iPhone had these features from its first days.
2:57
But all that changed when
Samsung entered the game.
2:59
For context, Samsung wasn't a fan of Android.
3:02
In fact, Samsung was investing heavily
in its own operating system, "Bada"
3:06
But it completely failed because of the heavy
restrictions and developers were ignoring it.
3:11
Samsung tried again with
"Tyzen", but failed once more.
3:14
So, they ditched everything
and went all-in on Android.
3:16
And within 4 years, Samsung became the
biggest smartphone manufacturer in the world.
3:21
And this is where the Chaos began!
3:23
While Apple was carefully
building its walled garden,
3:25
Android was literally the lawless wild west.
3:28
You wanted an app that wasn't
allowed on the Play Store?
3:31
Just check a box and install whatever
you want from wherever you like.
3:34
A game or app asking you to pay?
3:36
Just sideloadad it from an online
market or use Lucky Patcher.
3:39
Not happy with how your phone looks?
3:40
Just install a Custom Launcher and
the whole interface will change.
3:44
Samsung's TouchWiz was a bit laggy back then.
3:46
And to fix that, you didn't
need to buy a new phone.
3:49
Legends like Cyanogen Mod
and AOKP even allowed you
3:52
to customize things that the phone manufacturer
itself wouldn't allow you to touch.
3:57
This was literally the
definition of "Buying is Owning".
4:00
But the big question here is: "At What Cost?"
4:11
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5:58
Freedom sounds great until
someone uses it against you.
6:01
If you ever used Android back in the days,
6:04
you probably heard of or even used
an app called "Lucky Patcher".
6:07
But if you are not familiar with it,
6:09
Lucky Patcher was a tool that
couldn't be found on the Play Store.
6:12
And if you wanted to install it, you had to
download it manually from your phone browser.
6:16
The idea behind it is simple!
6:17
Imagine you're playing a game and to get
that Cool Skin, Unlock the next level,
6:21
or just Get rid of the annoying
ads... you had to spend some money.
6:25
But with Lucky Patcher, you
were literally scamming the app!
6:28
When you click Pay, you're actually paying
Google, which pays the company behind it.
6:32
And for the game to verify, it just
asks Google if that person really paid.
6:37
Lucky Patcher would intercept that
question and confirm it by itself.
6:40
At that time, if you wanted to scare any
game developer, just mention Lucky Patcher.
6:45
[Lucky Patcher Meme].
6:48
For users, it felt like a "Cheat Code",
but for developers, it was a "Nightmare".
6:52
The independent developers who
spent months building games
6:56
were watching their revenue fly with the wind.
6:58
A Yankee Group survey found that
roughly one in three Android developers
7:02
reported losing more than
$10,000 directly to Piracy.
7:06
And if the game developer relied only
on ads instead of In-App Purchases,
7:10
Lucky Patcher could scan and locate
those ads placements and wipe them out.
7:16
Lucky Patcher wasn't alone on this.
7:18
Happy Mode and AC Market built entire platforms
around distributing modified APKs.
7:23
If the app was paid on Play Store,
you'd probably find it there for free.
7:27
Thousands of Apps, Millions of Downloads,
Heavy Losses, all outside Google's scope.
7:32
But Piracy wasn't actually the bigger problem!
7:34
Because even if you disagree with
Google, and want complete freedom,
7:38
you still need to have Protection.
7:40
And the biggest problem here was Malwares.
7:42
When you build an open system and let
anyone install anything from anywhere,
7:46
Disasters start showing.
7:48
In 2017, Security researchers at Checkpoint
7:51
Software discovered a virus
called the "Judy Malware".
7:54
The scary part is that this malware
had quietly infected up to 36.5
7:59
million Android devices over just a few years.
8:02
And what's scarier...
8:03
was that it came mainly through 41
apps on Google Play Store itself!
8:09
Some of which had been there for years, passing
every Google security check with no suspicions.
8:14
And Judy was just one of many.
8:16
By the time Android's malware problem was being
openly discussed, the numbers were staggering.
8:21
Reports found that apps installed
outside the Play Store made users
8:25
dramatically more likely to encounter a malware.
8:27
Google would later claim that sideloaded apps were
8:30
50 times more likely to contain
malware than Play Store apps.
8:34
Developers were losing money.
Users were cracking and later crying.
8:38
And Google was losing trust,
but more importantly... Money.
8:41
The open Ecosystem that had made Android great
8:44
was slowly becoming an open
wound that needs intervention.
8:47
So Google here had to make a choice.
8:49
A choice that Apple had already made from day one.
8:51
A choice that would shape the
entire identity of Android.
9:03
If you watched my previous video
about the Applification of Samsung,
9:07
you'd probably remembered that after Apple's
controversial move in the iPhone 7 and iPhone 12,
9:12
where Apple removed the headphone
jack and charger from the box and
9:16
started selling its own earpods, the whole
industry started an Applification trend.
9:20
Apple removed the headphones
and charger from the iPhone
9:23
box and nearly every smartphone
manufacturer followed after.
9:27
Apple proved that users would accept Restrictions,
if the packaging was Fancy.
9:31
Just mention words like "Security and Environment
9:33
Protection..." and people
would accept it and move on.
9:36
Android wasn't far from this.
9:38
And from a quick observation,
Google understood that Apple's
9:41
iOS had no Piracy and Malware problems
thanks to its Stricter environment.
9:45
Developers were making more.
And Apple's earnings were growing too.
9:48
So, Google started moving.
9:49
Malware appears. Google creates Play Protect.
Modified apps. Developers started requiring
9:54
internet connection before you
can even touch their app or games.
9:58
Google also assisted with the Play Integrity
10:00
feature that made it easier for
developers to reduce cheating.
10:04
Not only that, but Google also started making
stricter guidelines for apps to be accepted.
10:08
Stronger Content policies and Longer
Review process that didn't exist before.
10:13
This was the first time in history, where the gap
10:15
between owning an Android and owning an
iPhone started shrinking year after year.
10:20
Phone manufacturers on the
other hand started moving too.
10:23
Samsung from its side locked its
Bootloaders and introduced Knox Security.
10:27
The one you usually see when
restarting your phone or booting it.
10:30
Knox works like an invisible
seal inside your phone.
10:33
The moment you Root or Modify your system, that
seal breaks and your phone is permanently gone.
10:39
You can still use it and see the interface,
but most apps and features will stop working.
10:43
OnePlus went to the next level
and betrayed its whole community back in 2025.
10:48
OnePlus built its entire reputation on one idea.
10:52
"We are not Samsung, We are not
Apple, We are the true Androids".
10:56
The ones modders and developers love.
10:58
The only company that made rooting
phones easier than installing apps.
11:02
Everything was perfect about
OnePlus until the merge with OPPO,
11:05
where massive and radical
restrictions got introduced.
11:08
All these moves and more made
Android secured over the years.
11:11
But on the other side, this was quietly
destroying the core idea of Android.
11:15
And when most people assumed it would stop there,
11:18
Google came up with one of the
biggest decisions in the tech history.
11:21
A decision that crossed a line
Android users thought was Untouchable.
11:25
A line that would change everything about Android.
11:36
Sideloading is one of the biggest
and most successful marketing lies
11:40
made by Google and Apple.
11:41
Because if we take a closer look on that term,
11:43
it basically means that both Android and
Apple has only two default App Stores.
11:48
And if you used any alternative way to download
your app, you're taking the uncommon path.
11:52
And to choke that path even more, Google
came up with that controversial decision.
11:57
So, let me explain what exactly will happen.
11:59
The normal path for a developer
in the past was simple.
12:02
Sign up for a Google Play Console, Pay the $25
fee, Pass the security check, and upload the app.
12:08
Within a few days, it would
be available for download.
12:11
If the developer refused to pay or
preferred to not register with Google,
12:15
he can just go to an online store or make
his own and post his app there for Free.
12:19
You from your side download it from there.
12:21
Check install from unknown sources
and the app is ready to go.
12:25
Probably most of us have done
it at least once in the past.
12:28
But with the new decision, this
process will change drastically!
12:31
From now on, every developer will
be obliged to pay that $25 Fee.
12:36
Not only that, but also verify
his identity with Google,
12:39
even if his app won't land on the Play Store.
12:42
If the developer refused and
didn't want to submit his ID,
12:45
the installation process
would be a complete nightmare.
12:48
You have to enable Developer Mode,
complete some security questions,
12:52
restart the phone, and wait 24
hours to complete the process.
12:56
From a security point, this move is a LifeSaving.
12:58
Old people get pressured by
scammers in calls to install
13:01
applications that would steal their Life Saving.
13:04
This step will give them enough time to think.
13:05
Check that no one is guiding
them and make the right choice.
13:08
But the darker side is that the ID requirement
will cause a disaster for developers.
13:13
If you're building an app for fun
and want to share it with a friend,
13:17
you have to verify and pay Google.
13:19
If you're an Activist or a Privacy Tool developer,
13:22
your identity itself isn't private, meaning
governments could just request it any time.
13:26
This will also scare modding developers
from potential Legal Actions.
13:30
Google won't use these IDs for
anything other than security,
13:33
but if a company wanted to sue a developer,
13:36
it could request their identity from Google,
and a court could order Google to provide it.
13:40
Google will gain much more control
after this, but it's not entirely Wrong.
13:43
The point here is that with
all these restrictions,
13:46
Android is slowly becoming one
step away from being an iOS copy.
13:50
So, the real question here is "Is Google
protecting Android or just want more control?"
13:55
Let me know your opinion down in the comments.
13:57
And if you want to debate more, you can join
me on Discord from the link in the description.
14:01
Subscribe and like, and thanks for watching.