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Tony Robbins Motivation - How To Raise Your Standards

26:241,164 summary words · ~6 min readEnglishBy Tamara C. RoseTranscribed Oct 24, 2026
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Summary

Lasting personal and professional breakthrough requires turning optional desires into non-negotiable baselines, because behavior, rituals, and outcomes automatically adapt to align with whatever identity threshold a person refuses to compromise on.

Relying solely on innate talent, external motivation, or favorable economic conditions produces fragile success, whereas raising internal standards forces automatic behavioral consistency and triggers an upward momentum cycle.

Section summaries

0:00-4:00

Skill vs. Standards: The Architecture of Lasting Change

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Robbins opens by contrasting innate skill with execution, arguing that less talented individuals routinely surpass gifted competitors through standard maximization. He asserts that leadership is not defined by managing subordinates, but by demanding more of oneself than anyone else expects. While strategies and tools offer short-term boosts, true lasting change requires converting comfortable 'shoulds' into non-negotiable 'musts'. He illustrates this principle through physical fitness, demonstrating that one's body reflects daily rituals born of non-negotiable standards rather than casual desires.

  • Innate talent is routinely beaten by individuals with superior internal standards.
  • True leadership begins with demanding more of yourself, not of those around you.
  • Physical and professional conditions mirror baseline rituals, not aspirational goals.

Establishes the core thesis of the entire presentation and clarifies why tactical changes fail without standard shifts.

4:00-8:00

Environmental Contagion & The Michael Jordan Case Study

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This section examines the psychological impact of peer environments, invoking the boiling frog metaphor to show how surrounding oneself with complacent people imperceptibly lowers personal standards. Robbins highlights the necessity of competing against superior opponents to force skill elevation. He shares insights from Wayne Gretzky on anticipating where the puck is going, followed by Michael Jordan's pivotal sophomore cut from high school varsity basketball. Jordan's subsequent transformation came from early morning drill commitments and an internal refusal to blame teammates after postseason losses to the Detroit Pistons.

  • Standards unconsciously drift downward when surrounded by low-performing peer groups.
  • Anticipation of trends matters far more than mere reactive speed or raw strength.
  • Jordan used painful rejection and team failure to radically elevate his personal training discipline.

Provides concrete, memorable case studies demonstrating how world-class performers handle failure.

8:00-12:00

Private Preparation and Financial Musts

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Robbins analyzes Jordan's mindset of competing exclusively against his own potential rather than rivals, linking it to the reality that public acclaim is paid for through unseen private labor. He cites Gary Vaynerchuk and his own team's 4:00 AM preparation cycles as proof that industry dominance demands disproportionate backstage commitment. He then transitions to personal finance, stating that people earn exactly what they must earn to survive according to their internal floor. He shares his own story of jumping from $38,000 to $1,000,000 annually upon learning he was having a child, because providing financial security became an absolute necessity.

  • Public success is the direct downstream consequence of relentless, unobserved private labor.
  • Competing with yourself prevents the complacency that occurs when beating external competitors.
  • Individual income is governed by subconscious financial minimums rather than market opportunities.

Directly links abstract standards to practical financial ceilings and intense preparation habits.

12:00-16:00

Breaking Financial Ceilings and the Brown/Red Focus Test

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Robbins details staying stuck at the $1,000,000 income level for seven straight years despite launching multiple companies because his subconscious viewed higher wealth as unnecessary or greedy. He broke this plateau by tying his financial target to feeding all of San Diego's homeless population, which tripled his income within 12 months. He emphasizes that sustaining new standards requires eradicating limiting beliefs and internal self-doubt. To prove how internal certainty filters reality, he conducts an audience exercise where looking exclusively for brown items blinds participants to red items, showing that belief actively manufactures perception.

  • Income plateaus are often broken by expanding financial necessity to encompass a larger humanitarian purpose.
  • The mind will warp evidence to confirm whichever internal belief or certainty it holds.
  • Raising a standard without eliminating subconscious doubt creates cognitive friction and self-sabotage.

Reveals how emotional drivers break long-term plateaus and provides an undeniable sensory demonstration of cognitive bias.

16:00-21:00

The Success Cycle: Mechanics of Momentum in Recessions

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Robbins diagrams the four-part Success Cycle: Potential, Action, Results, and Belief/Certainty. He demonstrates that while human potential is virtually unlimited, weak belief leads to timid action, producing poor results that validate initial cynicism and trigger a destructive downward spiral. Conversely, unconditional certainty taps massive potential and aggressive action, driving outstanding results that reinforce unstoppable momentum. He applies this framework to economic downturns, arguing that proactive operators view recessions as prime opportunities to capture market share while timid competitors withdraw in fear.

  • Low belief limits how much latent potential an individual is willing to deploy.
  • The rich get richer and the poor get poorer primarily due to self-reinforcing momentum cycles.
  • Recessions reward those with the internal certainty to aggressively take action while others retreat.

Presents the video's primary conceptual model explaining the psychology of high performance and momentum.

21:00-26:00

The Five Keys of Integration and the Giving Epiphany

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Robbins summarizes the five operational keys: raising standards, eradicating limiting beliefs, modeling proven frameworks, intensifying/innovating through leverage, and giving beyond expectations. He explains that firewalking serves as an emotional pattern interrupt proving perceived impossibilities can be conquered through state management. He cautions leaders to leverage resources and hire talent rather than attempting to execute everything alone under the excuse of limited time. He concludes with a vulnerable memory from age 19 in his Volkswagen Beetle, discovering that pivoting his focus from receiving to contributing transformed his life.

  • State management and physical breakthroughs dissolve emotional barriers that intellect cannot bypass.
  • Scale requires resourcefulness and delegating execution to proven specialists.
  • Shifting focus from personal gain to radical contribution permanently alters personal fulfillment and achievement.

Synthesizes the entire seminar into five clear structural pillars and provides Robbins's foundational career realization.

Key points

  • Standards Over Desires — People do not achieve what they hope or desire; they consistently achieve only what has become an absolute necessity or 'must'. Physical health, financial income, and operational quality automatically reflect these inner baselines rather than conscious goals.
  • Environmental Osmosis — Individual standards naturally calibrate to match the average standard of the immediate peer group through subconscious accommodation. Playing with or against superior performers forces personal capability to rise just to stay competitive.
  • Self-Referential Competition — Dominant performers like Michael Jordan separate themselves by competing against their own ultimate capability rather than their rivals. Measuring against opponents caps growth at their level, whereas measuring against potential unlocks continuous expansion.
  • The Momentum Success Cycle — Belief and certainty dictate how much latent potential is tapped, which directly determines the magnitude of action taken, the quality of results produced, and the reinforcement of belief. Uncertain belief produces timid action and poor results, cementing a negative feedback loop.
  • Contribution as Peak Leverage — Plateaus in performance and income occur when motivation is tied solely to self-interest and personal survival. Expanding responsibility to serve and give to others generates emotional urgency that shatters previous psychological limits.
“The difference in people is that they turn their shoulds in the muss.” — Tony Robbins
“Our bodies are reflection of our physical standards they are not a reflection of our desires.” — Tony Robbins

AI-generated from the transcript. May contain errors.

0:00

[Music]

0:08

let me just give you five quick items to

0:10

make sure that you get the maximum

0:12

result real simple I'm gonna real quick

0:14

because we got to finish the difference

0:17

in people the difference in performance

0:21

the difference in the final result the

0:24

outcome is it usually dependent upon

0:27

skill is that what makes one person

0:29

better than other yes or no how many

0:32

seen someone with an unbelievable innate

0:34

skill get wiped out by an athlete a

0:36

person a business individual who clearly

0:39

had less skill how many seen this happen

0:40

say I it's our ability to maximize we

0:45

said on day one leaders are transformed

0:49

organizations you want to grow this

0:51

company you want to transform this

0:53

company leaders do it a leader doesn't

0:56

mean everybody else follows you it just

0:57

means that you have a higher what higher

1:00

standard than anybody else does will

1:03

make you the leader is when you have a

1:05

higher expectation not of other people

1:07

anybody can do that of whom of yourself

1:10

so if you want to know what does it take

1:13

to take things to the highest level

1:14

what's gonna take to change my business

1:16

permanently not temporary you go home

1:19

and you can install some of these

1:21

strategy skills tactics tools insights

1:23

and see a significant change but if that

1:27

change is gonna be a lasting company of

1:29

value that keeps growing then the things

1:32

you've learned here have to become the

1:33

standard for your organization not

1:36

something you did for a period of time

1:38

whenever you look at somebody to say why

1:40

are they more successful anybody else

1:42

it's always because of step one they've

1:44

raised their standard if you go back

1:47

home and you want to change your life in

1:49

any way personally professionally or

1:51

your company is boring as it sounds as

1:54

stupid as attainted sounds you might say

1:56

I spent all this time this energy this

1:58

money and you're gonna tell me to raise

1:59

my standards yes cuz even though that's

2:02

not sexy it is the only thing that

2:04

creates lasting change you want to dye

2:07

it and you can lose weight but will that

2:09

person eventually do they'll go where

2:12

unless they raise their standard now

2:15

that sounds so trite and stupid and

2:18

positive thing key or old-school but the

2:22

truth is it's the truth so maybe I can

2:24

language it away that's more compelling

2:25

to you or more simple what does it mean

2:28

when we say raise our standards it means

2:30

you turn your shoulds in the muss the

2:34

difference in people is that they turn

2:37

their shoulds in the muss the things

2:38

that you used to say I should do you do

2:41

your sheds when it's convenient when

2:42

it's comfortable when it goes your way

2:45

but when something is a must not to

2:47

other people but a must to you do you

2:50

find the way to get it done yes or no so

2:53

the difference in people is what's there

2:55

must or another word for that is what's

2:56

our standard every person issue in right

2:59

now our bodies are reflection of our

3:03

physical standards they are not a

3:05

reflection of our desires many people's

3:08

people have a desire for more energy or

3:10

a better body or stronger body or more

3:12

fit body we don't get our goals together

3:16

mas the ones that are the must become

3:19

how you are and guess what it shows up

3:21

in your rituals when it's a must you

3:23

have different rituals different things

3:25

you do consistently when you must have

3:26

your body a certain way then you should

3:28

or you'd like to or you are - how many

3:31

thought I'm talking about here - say I

3:32

so whether we want it or not the only

3:34

way to change your body long-term is

3:36

change what the musters feel now I'm

3:39

gonna tell you what it should be who the

3:40

hell am i I'm just saying maybe it's

3:42

time for you to take a look because many

3:44

times you set the standard a long time

3:46

ago or you lost the standard completely

3:48

because most of us based our standards

3:52

by our environment who you spend time

3:55

with is we tend to become so if

3:58

everybody around you is gained a little

3:59

weight or everybody around you is you

4:02

know constantly tired after a while even

4:06

if you had high energy you don't want to

4:07

make fun of them or tease them or make

4:09

them feel bad so gradually

4:10

subconsciously you lower your own Saturn

4:12

just a little bit and that little bit is

4:14

that old metaphor overused but true you

4:18

take up frog and put them in boiling

4:20

water what's it gonna do jump right out

4:21

but if you put them in and turn the one

4:22

of

4:23

slowly over time it'll boiled to death

4:27

that's most people's lives isn't it it's

4:30

usually because you haven't remembered

4:32

the power of we spend time with who you

4:34

spend time with us who you become so

4:37

when you want things that's great about

4:38

this five days as you found people from

4:40

all over the world who are all

4:42

absolutely committed to go day and night

4:44

night and day literally sometimes the

4:47

food some nights without but whose

4:50

standard was I'm here to maximize Who I

4:52

am what I'm about what I'm gonna take

4:54

home what I'm gonna create that raises

4:57

your game number play against some of

4:59

your better than your skills gonna go

5:01

down play against someone better than

5:03

you just to stay on the court the game

5:04

has to go up want to change your life

5:06

raise your standard want it raise your

5:08

standards most get around where it's

5:10

better surround yourself with people

5:12

playing the game much higher than you

5:14

are so just to be around them your game

5:16

master eyes that's part of what we try

5:18

to do we come into a company we create

5:20

that by raising the standard amongst

5:21

them or you got to do it by yourself but

5:23

you got to do it how many greats me on

5:24

the CI and it starts with whom it starts

5:28

with us so raise the stain I remember

5:30

when I met Michael Jordan for the first

5:32

time and it's why I'm still with the

5:33

Bulls I asked him

5:35

I got Jeff Lewis and coaching a bunch of

5:37

people and got a new stand because of

5:38

this and I said Michael I said how is it

5:41

you do this oh you're the best that's

5:43

ever lived at this stage got that same

5:46

question of Wayne Gretzky interesting

5:49

Wayne Gretzky I read someplace and he

5:50

gave me the same answer I sass them the

5:52

same thing you're not the fastest you're

5:54

not the strongest you're not you know

5:57

you don't how is it you the great one

5:59

when you're not the fastest the

6:00

strongest the quickest

6:01

he said well Tony appreciate the

6:03

compliment but he said it I think one of

6:05

my advantages as most people skate to

6:07

where the puck is and ice skate to where

6:09

the puck is going the power of what

6:13

participation he knows the pattern llege

6:16

orden his standard was I asked him he

6:18

said he dope Tony everybody you know I

6:20

said what makes you the best is it

6:21

natural ability as a talent as a skill

6:23

as a god-given is it strategy what is it

6:26

he said Tony I think I can say this to

6:28

you without it saying like hyperbole he

6:31

said I had got unbelievable natural

6:32

skills he said study my history and

6:35

you'll know I am Who I am I did not make

6:38

the high school varsity team when I was

6:40

a sophomore in school high school I got

6:42

cut they said I had a lot of natural

6:45

talent but the greatest gift of my life

6:46

was a coach who said you're not on the

6:48

team and I looked at him I laughed at

6:50

him I said you gotta put me on the team

6:52

of the most talented guy out there he

6:54

said no you're not he said you have a

6:56

lot of natural talent but you have no

6:58

heart no absolute commitment no real

7:01

Drive you're not on my team and it just

7:05

questioned and finally he negotiated he

7:07

said look you want to be on my team next

7:08

year

7:09

simple leave me every morning before

7:11

school for a one-on-one practice and

7:13

I'll take this raw talent and I'll teach

7:15

you discipline I'll show you how to

7:16

raise your standard and if you show up

7:17

the whole year I'll guarantee a spot

7:20

next year and if you don't probably the

7:22

same outcomes gonna happen when you try

7:23

out next year you couldn't believe it

7:26

and guess what mostly don't know Michael

7:28

Jordan got up every morning and drilled

7:30

and drilled and drilled and didn't get

7:31

to be on the team and next year he's on

7:33

the team he was not only good he was

7:34

great guess what his career exploded

7:37

when he lost again championship to

7:41

Detroit and he was on the bus he said he

7:44

was crying in the back of the bus

7:45

physically crying pissed off and all the

7:47

other players they hadn't done their job

7:49

there's something inside of him snapped

7:52

and realized crying whining blaming

7:54

everybody else is not the problem I need

7:56

to raise my coz he realized that's what

7:59

did it for him originally and you know

8:01

he did that year he lifted weights like

8:04

never in his entire life he decided he

8:06

was gonna dominate every person every

8:08

person every floor every place every

8:10

spot in the country he's gonna be

8:11

stronger than anybody he practice like

8:14

he'd never practiced his life and oh by

8:15

the way he went how many NBA

8:17

championships how many in a row three

8:20

retired came back when hovering around

8:23

three never anybody in history would

8:27

even dream of such a thing

8:29

especially after retirement

8:31

that's the power of raising your

8:33

standard but guess who he competes with

8:35

Michael told me one time he goes Tony if

8:38

I competed with other people I wouldn't

8:39

be Who I am

8:40

he said my competition is with the best

8:43

I can be there trying to compete with me

8:45

that's why I beat them because they're

8:47

competing with where I am but I'm

8:49

competing with where I can be think

8:52

about that mindset think out your life

8:55

would be different if you raise the

8:56

standard what you expected from yourself

8:58

but your people yourself to that level

8:59

how things could shift it's all about

9:02

changing your shirts two months it's all

9:04

about going back and saying this is how

9:05

it's gonna be

9:06

it's like when Gary Vee was here and he

9:08

was guys who say man I'm working so all

9:10

right man I work from 9:00 to 6:00 yeah

9:11

what are you doing from 8:00 to 8:00

9:14

p.m. to 2:00 a.m. that's when you master

9:17

your craft I always say to people it's

9:20

what you practice and private it'll

9:22

you'll be rewarded for in public people

9:24

say oh my god you know you have this

9:26

great abilities great skill didn't see

9:27

all the hours this class this course I

9:30

know tons of stuff like the back of my

9:33

hand but if you talk to my team who's

9:35

exhausted they'll tell you we're up to

9:37

4:00 a.m. almost every night to be able

9:40

to figure out how to provide for you a

9:41

life cycle and get to be real so you can

9:43

think about Nike and I'll give you

9:44

accurate information about when did they

9:46

really get to young adult when they fall

9:48

down we had to make phone calls read

9:49

financials do all kinds of stuff we did

9:51

all that stuff we're doing all these

9:52

things we've accomplished so much I

9:54

figure out how to make it even better

9:56

that level of commitment is what makes

9:59

you great at what you do and gives you

10:02

that little edge that makes you stand

10:03

out from everybody else and that

10:05

standing out is what makes somebody

10:07

absolutely own an industry or brand

10:10

themselves like nobody else in the world

10:11

that process is what this is about

10:14

raise your standard when you got to go

10:15

home you got to say where are we gonna

10:17

raise the standard what am I gonna take

10:18

that's me my shirt and make it absolute

10:20

must

10:20

where are we gonna do that as a team and

10:21

how we're gonna pull it off now who here

10:24

has ever been way your income right now

10:26

as a result of your standards as well

10:28

it's not the industry and it's not the

10:30

economy who here's making more money

10:33

today than you made 10 years ago and use

10:35

your hands how many feel like it's not

10:37

enough today let me see your hands

10:39

and how could that be Real Estate's so

10:41

cheap now computers are cheaper than

10:45

they were then you get so much more for

10:46

your money because once you achieve a

10:49

level who knows what happens you

10:51

immediately you pose the gap you create

10:54

a new gap that's because that was makes

10:55

a scrum who's willing to go back to

10:57

where you were ten years ago not many

11:00

some of you you would because it's

11:01

gotten worse than last ten years for you

11:03

but the majority there's no way see once

11:06

you're fortunate enough if you don't

11:07

like cleaning out so what's your force

11:08

enough to have somebody clean your

11:10

toilets you will not be doing that again

11:12

unless you like that you'll find

11:15

somebody who loves clean threads and

11:16

you'll pay them handsomely cuz now to go

11:18

back and do that once you've had the

11:20

privilege not having to do that it's a

11:21

different game it's a gross metaphor but

11:23

who gets what I'm talking about here say

11:24

I once you have a mosque you find a way

11:28

to get to it every one of you this room

11:31

is earning what you must earn not a dime

11:33

more don't get me wrong you might have

11:36

big goals big desires it's not a must

11:37

for you cuz even the economy crunches if

11:40

it's a must you will find the way how

11:42

many agree with me on the say I see when

11:45

it was a muster me to get at one level I

11:47

did I remember I'm it was a must for me

11:48

to finally make a million dollars a year

11:50

I had my son Jared gonna be born I swore

11:52

I would never have a child unless I was

11:54

financially sat and I wasn't financially

11:56

set and he was on his way I went from

11:59

38,000 dollars a year to making a

12:01

million dollars a year in the next

12:02

twelve months that was all BS in my head

12:04

I thought all my growing up all the pain

12:06

was because my parents fought because

12:08

there was no money they would have

12:09

fought anyway because I believe that

12:11

though I raised the standard made it

12:13

happen and I made a million dollars a

12:14

year for seven straight years even

12:15

though I built five more companies even

12:18

though I was helping more people I made

12:20

the same amount of money guess why that

12:22

was my must that's some level above that

12:24

seem greedy that wasn't like I had this

12:27

incredible lifestyle I owned the magical

12:29

home at this place called the Del Mar

12:30

castle overlooking the ocean and Del Mar

12:32

California but I was on the road staying

12:35

at the Ramada Inn in Milwaukee with shag

12:39

carpeting and smelly you know dead

12:42

animals on the wall on my birthday

12:44

and my maid she's back at home and the

12:46

castle going on mr. Robins happy

12:47

birthday I can't help thinking you it's

12:49

so wonderful all this Robbins is so

12:52

beautifully

12:52

was sitting on the jacuzzi overlooking

12:54

the ocean oh yes oh I've lost 22 pounds

12:59

I can't tell you it's been so amazing I

13:01

get on your Stairmaster and I watch

13:03

Oprah

13:04

I love your gym mr. Robbins I'm thinking

13:06

she's got a multi-million dollar

13:07

lifestyle

13:09

how many can relate to this in some way

13:11

right so I went from 38,000 Oh million

13:15

since I changed my income it became an

13:17

absolute what it was nothing about money

13:19

it was about growing because I knew to

13:22

make more I'd have to help more people

13:24

I'd have to expand and I came to this

13:26

goal I wanted to feed all the people in

13:28

San Diego that were homeless first my

13:30

goal was a third is of homeless people

13:31

my goal was everybody I said if I go

13:34

from 38,000 to a million I should they

13:35

go from a million to 3 million in 3

13:37

years and I did it in 12 months

13:38

I found the Y I found the reasons I got

13:40

a different rpm but it became a must for

13:43

me not a shut your meet your must my

13:46

friends maybe it's time to change your

13:48

months

13:48

some people's must to survive somebody's

13:51

must is to be ok some your musta step

13:54

free them some people's must accept more

13:55

than he could possibly spend suppose

13:56

monsters take care of everybody around

13:58

them whatever your monsters you're gonna

14:00

get it when you leave here get clear in

14:02

your must or raise your what step 2 real

14:06

fast I'm gonna do it real fast who here

14:08

has ever raised the standard and you get

14:10

out there you go I'm gonna go do this

14:12

you know I'm committed I'm gonna change

14:13

this I'm gonna make 50 pounds I'm gonna

14:16

take my company the next level and

14:17

you're all excited and then all sudden

14:19

this voice in your set head goes who are

14:21

you kidding

14:22

who's never had one of these raise your

14:24

hand say I so once you raise your

14:26

standard you got to get certainty behind

14:29

it you can sustain it and that means you

14:31

got to change your limiting beliefs you

14:33

got to change your limiting beliefs and

14:35

who has limiting beliefs by the way who

14:38

everyone does so you got to become aware

14:40

of it are you gonna destroy it now how

14:43

to do that honestly if you've been DBW

14:45

you know how if you haven't come join me

14:47

in San Jose or someplace else and who

14:50

has limiting beliefs by the way who

14:52

everyone does so you got to become aware

14:54

of it and you get or destroy it now how

14:56

to do that honestly if you've been DBW

14:59

you know how if you haven't come join me

15:01

in San Jose or someplace else and come

15:03

through the experience when you

15:04

you let me believe everything changes

15:06

because as you believe so is it done on

15:09

to you if you believe you're right you

15:12

believe you're wrong you're right

15:14

because whatever you're certain about

15:16

you find a way to support it I always

15:17

teach people exercise try this and if

15:19

you know it do it fresh look in this

15:21

room real fast for everything that's

15:22

brown in this room and give you a test

15:23

what's brown quick look for Brown look

15:25

for brown brown brown here burnt

15:26

clothing brown all your eyes tell me

15:29

everything you saw in this room that's

15:30

that raise your hand if you see more

15:34

Brown and you have been red and say aye

15:36

open your eyes now look for red look

15:38

farad look to red look farad look for

15:40

red look for red look everywhere for red

15:41

look for red raise your hand if you

15:43

found more redness time raise your hand

15:45

say aye

15:45

why are you looking for it because

15:49

whatever you focus on you'll find in

15:51

fact you'll find stuff that's not there

15:53

how many saw beige called it brown just

15:55

to feel successful how many saw burgundy

15:59

called it red just to feel successful

16:01

see once you believe something is a

16:05

certain way how do you need for

16:06

certainty you'll change things to meet

16:08

that belief let me show you in two

16:10

seconds flat while the rich get richer

16:11

and the poor get poorer I call it the

16:13

success cycle real fast dry yourself

16:15

four squares put them up on the screen

16:17

in you'll see as I do this take a quick

16:20

look you'll notice you've got the word

16:22

potential up on the left-hand Square up

16:25

on the right-hand Square as the word

16:26

action bottom right is the word results

16:31

bottom left is the word belief or in

16:34

other words for that would be a sense of

16:35

certainty potential action belief

16:38

results and notice there's arrows in a

16:39

clockwise fashion where they just keep

16:41

feeding each other over and over and

16:43

over again

16:46

so again it's potential action results

16:49

belief or another word for that will be

16:51

certain date now do you ever notice how

16:53

rich people tend to get richer and

16:57

poorer people to get poorer and I don't

16:58

just mean rich in financial terms I mean

17:00

people that are rich emotionally Jim

17:03

knows how happy people tend to get

17:04

happier and depressed people to get more

17:06

depressed how many found this to be true

17:08

say that's because the power of momentum

17:11

and what I'm about to show you so let me

17:13

show you something here what's the

17:15

potential of any human being you tell me

17:16

quit

17:17

unlimited do most people's results

17:20

reflect that true potential yes or no no

17:23

way why because most people aren't

17:24

taking enough what but is it possible

17:27

take a lot of action and still get lousy

17:29

results what if you got a Salesman that

17:32

works for you and they walk out and they

17:34

knock on a hundred doors and they say

17:36

you wouldn't want to buy anything from

17:38

me would you or they don't say that

17:42

verbally but they say it non-verbally is

17:44

that going to affect their results yes

17:45

or no so it's not enough even to take

17:48

enough action because when we believe

17:50

it's not gonna work or were uncertain

17:53

does that affect how much of our

17:55

potential we tap yes or no see if you

17:58

don't think it's gonna work you're not

17:59

gonna put out a bunch of your energy

18:01

when you think it's gonna fail and by

18:02

the way when you're not sure you tap a

18:04

little potential do you take little or a

18:05

lot of action when you're not sure when

18:07

you think it's not gonna work

18:08

you take massive action or little action

18:11

now when you take little potential with

18:13

little action what kind of results you

18:14

get little lousy results and when you

18:17

get lousy results what does that do to

18:19

your belief you go see I told you it

18:22

wasn't gonna work told you was a waste

18:24

of time and then by the way when you

18:26

have lost belief how much more potential

18:28

you take more or less if it's possible

18:30

you tap less potential more or less

18:32

action less and what happens the results

18:35

they get even what and now they got

18:37

worse results was that do you believe

18:39

and by the way now you see the current

18:41

economy isn't it true everybody out

18:47

there is going oh my god the results are

18:49

so bad it's gonna get worse in the

18:51

future so I better pull my horns there's

18:54

less potential so I'm not gonna push

18:56

this hard I'm not gonna take much action

18:58

oh my god I'm getting lousy results with

19:00

a little potential action oh my god it's

19:01

gonna get worse that's what creates a

19:05

recession depression whatever you want

19:06

to call it how do you change that by the

19:09

way can it work the opposite direction

19:10

what would happen if something inside

19:13

you gave you so much certainty inside of

19:15

you that you felt absolutely certain the

19:18

recession was your friend that the worst

19:21

economy for you was the greatest time on

19:23

earth and all you got to do is manage

19:24

your state and apply your fundamentals

19:27

and immerse stay coach so you don't get

19:29

off the target keep

19:30

taking action and you could own your

19:32

business and you go to other people's

19:34

businesses how many believe that by the

19:35

way now say I when you have that kind of

19:38

certainty are you gonna use more of your

19:39

potential when you go home or laughs

19:40

which one of my friends are you gonna

19:42

take less or more action when you are

19:45

certain and you use lots of your

19:46

potential with massive action what kind

19:48

of results you get massive action gets

19:51

massive results what kind of beliefs do

19:52

you get now when you get better results

19:54

you go home use your core store you go

19:57

home and you take one these techniques

19:58

you get a different response you go home

19:59

and you stimulate a new source of profit

20:01

or income you go home when you add a

20:04

service come over do anything and it

20:06

works you bring us here it works now by

20:09

the way that home apps we went in there

20:12

thank God we went in there because they

20:14

took our stuff and it looked like it

20:16

wasn't working

20:18

remember that because some people there

20:22

didn't want the change to happen so we

20:25

had to take in fire it was working we

20:27

knew you can't take action you can't

20:29

sell that seed and reap nothing so he

20:32

uncovered what was really going on you

20:34

have to watch for the same thing three

20:35

from the size of your organization but

20:37

bottom line when you get great results

20:38

beliefs get stronger now you're totally

20:40

certain are you gonna use more or less

20:42

potential my friends which one more

20:45

you're gonna take even more or what get

20:47

an even greater what even more certainty

20:49

and now what happens your business my

20:50

mom and now you have a different

20:54

momentum and so your economy does not

20:56

have to reflect the economy you get to

21:00

create your economy you get to decide

21:02

whether you freeze to death or ski or

21:04

snowboard it's winter but you can have

21:07

the best time of your life it could be a

21:09

sunny beautiful magical time but you got

21:12

to do is you got to manage this process

21:13

in order to do it you gotta change your

21:15

limiting beliefs and this week has been

21:17

about doing that by giving you so many

21:19

tools and examples you'd be immersed but

21:23

I promise you when you go home all this

21:24

is going to be tested a cuz all the

21:27

stuff that's waiting for you after being

21:29

gone for five days be all the people

21:33

that you work with other limiting

21:34

beliefs whether you have one employee or

21:36

two because you're the army of one or

21:38

two people or whether you got 10,000 and

21:41

so you have to be able to implement this

21:43

by the way is I'm gonna

21:44

you bring us in if we can help do you

21:48

think we get out yes or no yes or now

21:50

bring us in we'll do it or get your team

21:53

together and find a way to make sure

21:54

this momentum goes in the right

21:56

direction make sense this is the must if

21:59

you have this high standard but you

22:01

don't really believe because the

22:03

Momentum's in the wrong direction having

22:06

the tools will be worthless

22:07

that's where certainty that's where

22:10

everything else we teach that's what I

22:11

do in my events that's where you guys

22:13

have been do before that's what you got

22:14

to bring to the table one of the five

22:16

keys for integrating this number one you

22:18

gotta go home and raise your what come

22:20

on guys raise your 1 which means turn

22:23

your shirts into step number two you got

22:26

to go out and change your limiting one

22:27

find anything that's limits you and

22:30

destroy it what's the fastest way to

22:32

destroy it you can do it very quickly by

22:34

producing the results in your mind over

22:36

and over again or why do you think I get

22:38

people to walk on fire does they think

22:41

it's impossible when they walk in this

22:44

fire mentally you might say oh I can do

22:46

it but when they get from that fire it's

22:48

2,000 degrees burning hot coals it gets

22:50

their full attention and something they

22:53

have a state change and when you get

22:55

yourself in a state where you can storm

22:57

through fire it's not about fire walking

22:58

the state you're a negation of the walk

23:00

cross fire is the metaphor for anything

23:02

it used to stop you to fire your life

23:03

and by the way when you cross fire and

23:06

you're on the other side doing something

23:07

you want thought was difficult or

23:09

impossible if that easy you're bringing

23:11

on someone else can I do that I thought

23:12

was impossible it's unbelievable it's

23:15

not intellectual it's emotional plus

23:17

after fire walking cold calling is not a

23:19

problem you get the idea

23:22

ladies and gentlemen all right so what

23:25

we're really talking about here is

23:26

changing your believes there here's the

23:27

third key if you're gonna get maximum

23:29

results

23:30

you got a model what works we brought

23:34

you for five days and nights here models

23:36

of what works go back and get them now

23:39

here's where the challenge is how many

23:41

got tons to do in your normal list of

23:44

things to do when you go home I may go

23:47

off to do say I how many have a lot of

23:49

outcomes you got to go after say I how

23:51

many on the same amount of time you had

23:53

before say I so in your business

23:56

you need some to get done you get it

23:58

done because it's an absolute what or

24:01

you hire someone to get it done hire us

24:05

hire someone else get somebody inside

24:06

but are these things you're going home

24:09

with muster shoulds which one do

24:12

whatever it takes

24:12

he's had one of the money you know the

24:14

money not to forget us hire some buddies

24:16

an individual who knows what they're

24:17

doing and put them in there leverage

24:20

yourself the only way you're gonna get

24:21

the game bigger is by taking a little

24:23

bit of what my friends risk but that

24:25

means get yourself some resources be

24:28

resourceful enough to get the resources

24:30

what's great about this what is this

24:33

opening what is this creating what's

24:35

possible what have I not seen this is

24:37

gonna make me see what have I learned

24:38

from this what can I learn from this

24:40

what am I willing to do to still have it

24:43

the way I want that's the fourth step

24:45

you get you intensify and you innovate

24:48

and then there's a final first step and

24:51

that this step is really simple my

24:53

friends and that is step up and give

24:57

step up and give more than anyone else

25:00

could possibly expect the ultimate

25:04

transformation happens when you stop

25:07

trying to get and start to give whenever

25:10

you're best you're giving I remember so

25:13

vividly driving in my car my Volkswagen

25:15

bug and I was struggling and I was 19

25:20

years old I was driving on the freeway

25:22

in San Gabriel Valley a 210 freeway I'll

25:25

never forget it's midnight and I'm

25:28

frustrated I felt like I tried

25:30

everything I had these big hits like the

25:32

one you just saw and nothing was going

25:34

my way and I was frustrated and I kept

25:37

thinking how come I'm not getting what I

25:38

want and all of a sudden it just hit me

25:41

on the freeway I pulled over the side it

25:43

was almost midnight no cars really

25:44

around grab my journal I wrote I still

25:47

have the journal to this day when I was

25:48

19 years old

25:49

full page I wrote the secret to living

25:51

is giving and I realized why I wasn't

25:54

doing well because I all focused about

25:57

what I wasn't getting I was not focused

26:00

on what I was not giving and the whole

26:04

game changed

26:06

[Music]

26:07

[Laughter]

26:09

[Music]

26:18

[Applause]

26:21

[Music]

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