Se Eu Quisesse Ficar Milionário Em 2026, Isso É Exatamente O Que Eu Faria. [CURSO COMPLETO]

In this video you will see a complete course on how to earn money with the internet in a definitive way. If you are starting and are not making the same R$ 100,000 a month and want to understand what to do, when to do and why to do, this video was made for you. Here I will show you the complete method of how to create a digital business of truth. Not just a part of the process, not just a little trick or hack. It is literally the entire structure.

How to choose a business model? What skills really give you money? How to get your first clients? And how to turn all this into a real company? Now let me ask you a question: Do you really think you'll start making money from the internet by watching random videos? Consuming random content and jumping from one method to another? Probably not. They never follow a clear path from start to finish. And that's exactly the problem with most people. So I decided to do something different. I took a live stream I did a few months ago

I compiled them and organized them exactly with a cut. It's all cute for you in this video. Basically, this is a complete course. But before we start, let me give you a little context. Nice to meet you, my name is Edgar Caldoxa, I'm a co-producer and marketer. I've already earned more than 15 million reais in this market. I've already built more than 50 different digital businesses. And I've already helped hundreds of people to build the same. So what you're going to see here is not theory. It's literally what works in practice.

Now, something important. This video is not for those who want easy money. It's not for those who want a shortcut. And definitely not for those who want to have a hobby or an extra income. This video is for those who want to build a real digital business. So if you really want to learn how this game works, let's go. But before we continue, I need to align something very important with you. If you're looking to make money at any cost, that is, make blows, ethical crimes or real crimes, get out of this video.

I don't want you here. The purpose of this content is to teach you how to build a real digital business. And there's a huge problem on the internet today. People want quick and immediate results. They want to discover a miraculous next method. And what happens? Today they try a model, tomorrow another, tomorrow they try to change the same strategy, even within the model itself. They stay in a cycle that I call the chicken flight. Take a small jump, pretend you're flying, and then come back to zero.

And, finally, never end up building a real company. So if you're really willing to make money with the internet, get out of the situation you're in today and get closer to the dream you want for yourself, and you don't have the ability to make a two-hour video that literally teaches you step by step, for free, that will teach you how to make money, you don't want what you say you want.

So in this video, this is a step-by-step, point-to-point, so take your paper and pen and let me help you. Igor, why are you doing this for me? Why are you teaching me for free? Because it's much better for me to teach you how to make money, for you to have more money to buy some acceleration products, of commercial implementation, than simply trying to sell you a product of 500,000, 2,000 reais. So my focus is to help you win, so I can win more. If you really want that, watch this video until the end, because I still have a hyper surprise for you in the middle of this video. And best of all, for free too.

I say goodbye here and you will now have access to our live sequence.

My name is Igor Kadoka, it really is my name, it's not very personal that you follow there, it's simply a name invented and it's their merit, but Igor Kadoka is really my name. But my name is Igor Kadoka, I am the son of a seamstress and a bricklayer. My father, by name, you already know that he is Japanese. When I was born, they were in Japan, my father was mainly in Japan, working 12, 15 hours a day, some of you know, know what the work there is like, from the factory floor, to simply bring money to us after a certain

I came from a city called IEP, in the interior of São Paulo, which has 8,000 inhabitants. So, just passing here to warn you, Igor came from a builder and a bricklayer, wanting or not, professions very below the ideal line of education, ideal of the line of culture. Many of you say, Igor, I don't have digital status because I don't have networking. Man, I came from a city of 8,000 inhabitants in the interior of São Paulo. The city closest to the shopping mall was more than an hour away. And also, I never...

...knowing how to start a business before 18 years old. And probably, many of you are under 18 years old. Probably a considerable part of you are under 18 years old. You are way ahead of what I never thought you would be. Because I only started thinking about starting a business after 18. All of this was before: "I need to go to high school." Why? Because I was the first person in my family to go to college. I was the first person who would have the opportunity to go to college. So, these are things that, over time, created a pressure on me.

So, within the college, at 18 years old,

I said: "I think this business can be for me." There are many people, many digital players, who create a story like: "I had no conditions." Then the story of the guy who had no condition to go to Cancun, but went to Fernando de Noronha. "My father didn't let me go to Europe, I just went to Rio de Janeiro." "I couldn't go to school, to Spain, but I went to Mexico." If you want to put it, when I was in high school and I borrowed to go to the university, then you realize that literally a print

I was proven, first of all, at ProUni. And for those who don't know, ProUni is a government program that gives scholarships to students in certain types of universities. And for you to prove, and for you to enter with ProUni, you need to prove that your family earns less than a minimum wage per person.

Obviously.

I never had hunger or anything like that. But I never had the need or the creation of the need because I knew I wouldn't need it. I couldn't have it. I spent, after 18 years studying, I went first in two colleges. At a time when I tried to learn with several things. I tried to open a clothing store.

in 2020, 2021, I tried to open two softwares, knowing nothing about programming, and it was a big problem. I tried to do an event post-pandemic, it didn't work. And after a year trying, I said, I'm going to try to give this digital marketing a chance. And a year and a half later, a year and a half later, I made this simple and unique sale that you are seeing on the screen, of R$26. This was the first sale I did in my life. And at that moment, something, I don't know, hit me, and I said, man, my life has changed here. I

I swear, it was only R$26, I already earned like R$1,000, R$2,000 with digital there, doing some services or another, doing copy, doing script, copy more or less too. And it was at that moment that, man, I swear, I don't know, it was God, I knew something was going to happen to him. And it was at that moment where we started our journey and three years later, we already hit more than R$10 million in revenue and with a projection of R$20 million still for 2025. So what I want to prove to you is that the opportunity is not given, it is created.

I swear, I literally spent 18 years of my life to pass in a vocabulary. I trained for 18 years. And after that, it took me a year and a half, almost two, to start having a relevant result in digital. But look at the difference between people. Most people can't expect anything.

to earn digital money, but they spend 18 years studying for a test, for an ENEM, for a FUVEST, for a UNESP, they don't even know if they will pass. So that's when we start to analyze how impatient people are, or how volatile the idea and the perspective of digital are. Maybe one of the great reasons why you haven't had results yet was only because you weren't patient. So what I want to say to you is that the opportunity is created, it is not given.

So be patient, work hard, because one day it will come. And I want to bring a phrase from Carl Jung, which is: "Until you become conscious, the unconscious will lead your life and you will call it destiny." I know that maybe it can be something a little more technical, a little more psychoanalytic, but until you become conscious, your whole life will be passing through your eyes. Your whole life will be written there and you will only accept it as truth, as destiny.

"Igor, I want to travel, I want to make a better condition for my family, I want to make more money, I want to open a company." But nothing works. But I think that's destiny. I think that's the reality, that there's no way to change it. But until you become aware that this can be solved, not aware of the fact that "I tried once and it didn't work, I tried again and it didn't work."

And then you give up? Man, I must have failed 5, 6 businesses before finding one that gave me relevant money. And if I told you that, exclusively, from your 9th business, your life would change completely. You wouldn't be anxious for simply reaching the 8th business until the 9th?

You wouldn't be anxious to create speed to simply get to the eighth business, get to the ninth business and fail the other eight. So this is you. You feel you don't know enough. You think you don't have money to start. You waste time procrastinating because you don't have clarity. I swear, literally, this is you. You feel you need a lot of knowledge to start doing something. You feel you need to read thousands of books, thousands of courses to just execute. No.

You just need to execute. People, you play soccer, you play volleyball, you fight something, you didn't read 15 books and there were 1 billion videos on YouTube. You just went there and started. And you went there bad, in the second class it was bad, until you get to the moment of so bad, every new class you get so less bad that the moment will come when you start to become good.

So the act of not being enough is a mess. The best moment to start now, in the conditions you have, while you don't have the condition to do better yet. Two, think you need a lot of money to start. All good business models don't need high capital. With creativity, you don't need any capital. I swear, we're here trying to fix a machine, a transmission plate of almost R$5,000. My first softbox I did with cardboard. I literally did it with cardboard and a lamp. Why? Because it's what I had in the conditions I had at the time to start executing.

And, man, probably many of you followed me when I sat in a chair and simply left some random phrases. It was literally a cardboard lamp. Start now in the conditions you have while you can't do better yet. And the third is: "Lose time procrastinating because you don't have clarity." And, man, I suffered a lot because of that. I said: "Man, I'm just going to watch that class more." "Oh, no, but I'm just going to watch that video more."

"But I'm just going to read that book more, then I'll start." Then I started, then I got into another business. "But I'm just going to get a good deal when I do such and such thing." And we always create productive procrastinations to justify the lack of action. But put something in your head. It is very likely

Listen to this: it's very likely that you have a lot more knowledge now than I had when I started. But what differentiates us two? That even with little knowledge, I got into the game and I faced the challenges there, and I learned from the monsters there, I learned from the difficulties. But that's where the detail comes in. I put it in the real world. Because no matter what you know, no matter what you generate from material for the world, whether it's a video, whether it's a copy, whatever, be careful with the idea of

I need a lot of things to start, no. You just need willpower. This is the cycle of frustration. How is it? This is basically 90% of the people who are here. You go there, you're having a hard time, you can't buy that video game, you can't buy that thing for your parents, or that trip for you, or any other need, and you want to make money. That's the point.

Then you start researching, it takes time, weeks, months, maybe even a few years. And you say, "I liked this guy, I didn't like the other one, I'm going to buy this method of his." Then it doesn't work. Igor, let's put it in real life, it's very likely that maybe the first method you buy doesn't work. Why? You're going to want to buy cheap, you're going to want to buy something that's not good, you're going to want to buy a very aggressive promise. Speaking of easy money and extra income. So remember, what is the moral of the story here? There is no extra income and easy money. When they sell you this, it's a lie.

What I'm trying to teach you here within these three classes is how you will create a real company. How you will create a client capture structure. A company that today pays X, in two years pays 10X, in three years pays 15X and that has a growth projection. My job here is

is to create entrepreneurs. I'm not here to create people who earn this income. You buy the method, it doesn't work, you get frustrated. Did you get a little frustrated? After a while you wait a little longer, it takes a while, and then you go there and fall in love with another person, buy another product. What happens again? It fell into the easy promise, it fell into the promise in real life, or it didn't apply enough,

It can happen. I'm not God, I'm not perfect. There are many very good products. Maybe you just bought and didn't use it right. You didn't have patience. And what happens? It doesn't work. And you go back to being home again. That you want to make money again. That it takes a while. That you buy another method. And that you simply stay in this cycle.

But the moment you realize, man, it's not because the method 1 gave thousands of reais now that I need to give up. Note this. If someone did, I can do it. If someone did, I can do it. If someone did, I can do it. What does he know that I don't know that prevents me from making 100 million a year? We had never hit 8 digits a year. The projection is to hit this. For us to hit 3 to 5 million a year to hit 10 million a year,

It's not just 5 million more, it's twice the total result. So if someone hits 10 million, man, I can do it. When I hit 10 million, if someone hits 100 million, man, it's literally time and work to achieve too. So what is the difference between having results and not having results? First, hard work.

And most of it is hard work. The second one, the right method. And I don't mean the method in the sense of step by step, of, ah, you're going to do this. Man, there's no formula. The way I did it, you're not going to apply the formula, you're going to apply the principles. What were the business principles and

of mentality that led me here. There is no formula, write it down. If someone sells you step by step as a formula, it doesn't exist. So you will apply the principles, working hard, applying the principles, and the third step is to be patient. That you don't build anything.

Really, nothing big, without patience, without time. I want to put the shape. How long does it take? One day, two days, three days? No, you go to the gym, you work hard, do the best workout of your life, you will get home, your biceps will not be bigger, you will be in pain, you will be tired and you will want to sleep. The next day you will train again, even heavier, you will come back,

and you will get tired and you will want to sleep again. But it will come at a moment where you constantly going, it will come at a certain moment where you, exclusively, will look in the mirror and say, damn, this is my abdomen is better, this my shoulder is bigger, this my biceps is bigger. So there is nothing big, there is nothing, write this down in your notebook. There is no way to create anything significant in a short time or with little effort, there is not.

The moment they tell you this, it's because it won't exist. The internet levels. The internet made the boy from the interior of São Paulo, from a city of 8,000 inhabitants, without intelligence above average, son of a sewing and bricklayer, could create a business of more than 10 million per year. Travel the world, prove the best that life can offer, and that there is a lot to come, but that thing comes in. I swear, I could simply catch an idea of...

I'll sell myself to Black, I'll sell "Promessa Milagrosa", I'll sell... make a bet. But I ask you: would your mother be proud of you? Rich? But just being another bandit in the new era? You can get money, probably in your corner there's someone selling drugs.

And you can go there and sell it too. Your mom would be proud. And I'm talking a lot in my videos, especially on Instagram, it's about the development of the police, of the police system within the digital. What happened? In the past, you did anything in the real world and you had no harm, because people didn't know. The digital beginning was also like that. But every year that passes, you see more people being arrested, more people being investigated. I know people who, just because they're in groups, there's a mentor of mine, who just because they're in a group

random group of friends of his who had people from the digital world who ran this and it was literally investigated. Will your mother, your parents, your family be happy with bad intimacy in your face, in your house, saying: "Your son is cheating on families and breaking them"?

Maybe not. This is on the emotional side. On the concrete side, what will happen? You go after formula, promise is miraculous. And what I'm seeing a lot happening? The person goes there, learns to make a VSL, simple, copies the offer, puts it there. It ran, tested, tested, tested, it worked. She goes there and starts making money. 50, 100, 200 thousand a month. And she starts to raise the level of life, to buy expensive things, to buy a watch, to travel, to pay.

a lot of drunk drunk but what happens? The offer dies. The meta-addis changes the algorithm or any significant change literally breaks this person's business. But what happens? She doesn't know how to do anything. She only literally knows how to do that. And if that died, she can't do anything else.

And what happened? She raised her standard of living and something: the palate does not retrocede. When she goes back to the beginning, she will simply suffer. Because if you eat ancho, black angus now and you need to eat king's cable later, your life will be much more boring, without salt. So from the logical point of view, it is much better for you to create a company today that earns X thousand a year, I mean, earns one million a year, with a real promise, with a real company, with an employee paying taxes,

than first, you have the risk of falling, and second, your parents are proud of just a thug. And you probably don't want that. And in the second year of your company, make from 1 to 3 million, then from 3 to 10 million, and in 50 years you will make money. Because I realized what? I realized what? Most of you here are almost 18 years younger on average, 20 years, 20 and a few years old. Great, you will make money in 2, 3 years. And the next 50 years of your life? And the next 60 years of your life?

So, alright. Align, you want to create a real company, you don't want extra income, you don't want black, you don't want a miraculous promise. But, alright. Igor, I have a guy from Drop, a guru, a player that I follow. Good, alright. Are you seeing it? Are you seeing the Drop guy's screen? Good, I took an example

semi-real here, a projection that I made, of a guy that I know from digital and that I have a little access to his releases on average. So, example of the real guy from Drop. Maybe one of the top players there, from Brazil. Remember what I said at the beginning of the class. Most gurus, they don't live from what they teach. They live from teaching. They don't live from Drop's money. They live from selling Drop's products. Ah Igor, but what do you do? I sell products.

But I sell the product of a mortgage, I sell the product of a programming career. I do what they do and I teach what they do. Because I don't teach what they say they do, I teach what they do. Why? One thing I say and one thing I execute. Remember that the material is only made by what you put in the world. And they want to earn more money. So the promise of the drop is very easy. Why? The number, the turnover, brings a lot of ego. The turnover is very tasty. Especially we suffer from it.

of not having as much cash as you should have in your bill. And the real example of the drop guy. Let's think about the monthly bill of 1 million per month. 1 million per month? Damn, Igor, my God, I've never made a million in my entire life. It's likely that I almost don't do it. This is okay. 1 million with EBITDA profit? What is EBITDA, Igor? Profit after taxes and charges. Let's leave it simple. When you pay your taxes, when you pay your employees, you pay everything. 3%. 30 thousand reais. Igor, okay, 30 thousand reais per month is a lot. Damn, you probably don't pay badly...

but the rent of this guy. Igor, okay, how can a 30,000 liquid per month, a 30,000 liquid profit, who doesn't pay his rent, he can have so much money, he can have that car? Because every three months he makes a launch. He invests 100,000, 200,000, 300,000 and goes back 2 million. Dude, there was a launch that I think he invested 500,000 and went back like 8 million reais. But let's put it as if it were...

2.1 million. He has more than 50%. Let's put him as an expert. And he has his collaborators, his team. This guy there from BH. So he has a very good team. Okay, he invested, let's say, 100, and returned 2.1 million. More than 50%, 1 million reais for him. Annual liquid dropshipping. He made 30 times 12, 360 thousand. Wow, 360 thousand a year, great. When we analyze the annual liquid annual turnover of his infoproduct, it gives 4 million reais. That is, it is 10 times more money.

And when we analyze another example, it gets even more embarrassing. What do many people do? Many players do? They start to create an offer, create a product there, and they start to run traffic. Copy, creative, test, pa. You know what DR is, right? Direct Response. Create a bad product, a shit that doesn't have any transformation, put it in direct traffic. Usually, obviously, there are people who do a good job with it. But I'm taking an example like this.

They go there and make 300 thousand. The zero commission made 300 thousand. But if we analyze, they had a ROAS of 1.5. So they put the money there and it came back 300 thousand. But when we analyze the ROI, what is it? ROI, return on investment in ads. But the ROI is different. Why? Because there are many more costs behind. Many more costs behind.

There's the employee tax, there's the tax rate, there's the platform tax, there's the parcel tax, and there's a lot of other things. And let's say that this guy earned 300,000 and earned zero. There's a very big guy there who did that. He literally stayed almost many months, many weeks in the loss to increase the volume, increase the volume,

to make it look like he was making more money, and he would go there and sell a mentoring of R$3,000. And he sold 30 10-month mentoring, one per day. 30 times 3,000 times 3, 30, 90,000 per month. Let's think that he has an 80% margin, because mentoring doesn't need much. 90,000 per month. In the year, he would have R$864,000 of profit. So, comparing is annual liquid income from direct traffic,

zero and liquid billing of the product 864 thousand. He simply created a character, a person who demonstrates the number there. And by the promise of easy money, many people fall. Why?

Most people are frustrated, they want to give a better condition to their family, which is probably your situation, they want to travel, they want financial freedom, and they promise something easy. And they take money they don't have to invest in something easy. And remember: the magic formula, the miraculous promise, doesn't work. What works is: principles, work, and patience. So,

Bringing it up again, most people don't live from what they teach, they live from teaching. And then what do you need to do? If they do that, what is reverse engineering? What is reverse engineering? They earn money teaching. So the market they are in is the educational market. So I need to do what they do. And that's exactly what I'm going to teach you in these three classes. I'm going to teach you how to create a business structure

that generates 100 thousand per year, at least 100 thousand per year, which gives 8 thousand reais per month. Igor, will I win the next day? Probably not. The next week, maybe not. Igor, have some of your students already won? They have already won. Why? They followed business principles that accelerated their results.

But I'm not going to lie to you that you'll earn next week. Our average is maybe 15, 30 days, 45 days. When we analyze what they do, I need to do a reverse engineering to do the same. Not just listen and do what they're saying to do. I need to do what they do to earn so much money. And then we enter the first step.

How much do I need to know to start doing that? So what do I need to do? You don't need to know everything to start. You just need a direction and the first step. So when we're going to do a walk, a trail, whatever, we know exclusively the end point,

which is where we want to get to. And the second point: the beginning. You don't know which avenues, which stones are in these avenues, which sidewalks are badly painted or not, if there will be a street that is blocked or not. You only know the beginning and probably know the end. Because sometimes the end adapts during the journey. So just start.

If I could give you a sincere tip, it's: "Go ahead and do it." Do you know where you want to get? And I'm here to tell you: "Start with that." Because the moment you understand the "start with that" and the best way... Igor, so tell me: Is there a good way for you to start and a not so good way? Yes. And that's why I'm here. And that's why I'm making these three classes available. And that's why I haven't been selling a course product for a long time.

What do I do? Everyone who has seen here on YouTube. I deliver free information on YouTube and see the implementation. What did I notice? My competitors, what do they do? They go there, give content from the bottom of their mouth, well on top of the funnel and go there and try to sell the product. To say that there in the product will have the class

And as the way I break my competitor, I punish my competitor, deliver the content to you for free, the information, and after that sell the implementation of that information. You don't go to soccer, you don't go to soccer school, basketball school, swimming school,

read several books, pay several books to then start applying. No! You want when you are in the pool, the teacher says: "It's wrong, change such and such thing." And you go there, change, hug and improve the speed, improve the fluctuation. My great goal here is to offer free information and demand the implementation of it. So guys, if you are afraid of the offer of anything, understand. Man, I deliver for free what a lot of people charge on my YouTube.

A lot of people. And many of them can prove it. Anyone who watched a video of mine, tell me: "Igor, I watched a video of yours and I thought it was absurd." What is the difference between people who think of digital as an extra income and those who think of digital as a company? The first and simplest is the result. Some have it and others don't. What do you think has the result? The person who thinks as a company. So, the moment you stop playing with making money with digital,

and start analyzing it the right way, with seriousness, then the game changes. Why? People who look at it as extra income, do when they can. They go there, after school, but, oh, I have to talk to my friends, I have to be in the game, I have to play a little game, then I see this digital issue. And the person who thinks as a company, Igor, but I don't have a PJ open and I don't know what it is.

I had more than 300 million in my account before I thought about opening a company. I just thought about doing it, selling, applying, creating sales funds, selling sales funds to other people, getting experts, helping them sell more. I didn't think about creating a process structure. The first step of the process is to sell. If I don't sell, there's no reason to optimize the process within my company.

The person who thinks as an extra income has no process and the company has well-defined processes. And then who comes in? I come in and sell. Okay, the expert came in, I need to capture the expert, I need to create the sales funnel and sell. The person who plays as an extra income is like: "Okay, what do I do now?" "Oh, but I don't know what there is, they don't have a logical sequence of what to follow."

And the third: play monetize. The guy from Hindest plays win-win. Like, he wins a sale now, he goes there and celebrates. The guy who has the company, he says: "Dueze, I made a sale now, how am I going to make 10 sales on the same day? 50 sales on the same day? How am I going to increase the ticket? How am I going to increase the LTV? How am I going to increase the resale?

Generally, think of it as a joke. And here it comes: if you treat it as a hobby, you don't earn money. You will earn as a hobby. If you treat it as a company, you earn as a company. Which of the two do you want to be? In the extra income or in the company? I ask you: why don't you earn money yet? First, you don't have a good business model. And when I say a good business model, I think about sustainability. I don't think about a business that will die tomorrow. And I'm going to tell you: why the name of the event, Igor, is "Method of Methods"?

Why did you put the method of the methods? Because I realized that every new method was sold in an old way. Every new method was sold for an old method. Which was: creation, capture, creation of consciousness, then interaction. I made a slight transformation, a micro transformation through a live, a class or

a call and make an ascension. We call it the Titans Protocol. Traffic, interaction, transformation or micro transformation and ascension. So every new method was sold from the old method. But I understand. But Igor, how do I do a sustainable business? I'll tell you what the most sustainable business in the world is. It's not dropshipping, it's not iGaming. It's a business that came about literally 6,000 years ago. Which was when a guy who was in the Stone Age wrote on the wall. He passed on knowledge, right?

Then we went to ancient Greece, you know, Socrates, and we simply passed on knowledge of grace. Then we went to the school of Athens, where we started to have a little filtering. Then we developed the study market, the education market. And what is one of the markets that has the most money and has the most educational scale? It's not drop, it's not iGame, it's not traffic management, it's the educational market.

Igor, in your opinion, which is the best market to enter? The educational market. Ah, but they won't end. No. No one will ever stop paying to learn something. And I say this because I've already helped sell from niches as different as possible. From visage to digital marketing, to learning to study more, to fine resources, to literally how you will...

There's a mentor of ours who sells axé processes. I have no idea about the religious. There's a friend of ours who sells Catholic classical philosophy. And his cash badge is R$4,000. I swear. He sells Catholic classical philosophy. Second, you don't know how to create the right product. You start with ebooks, you start with courses. You don't know what would be the best product to improve the possible audience. To have what we call profit maximization. Sometimes you're selling a product that's too cheap for an audience, that could pay more and you're not paying. Or you're putting too much money on an audience that can't pay that much.

So having a good research is essential. 4. You don't have a predictable sales process. What does that mean? That today in our company we have a well-defined sales process that we know how many sales opportunities we will have, for how many sales, for how many thousand reais earned that week. Why? Because we have a metric base of how many leads, for how many sales opportunities, for how many sales, for how much money. It's not because you made a sale now that probably in an hour you'll be able to make another.

Why? Because you don't know where to activate. And a process is divided into stages. Do you agree with me? So, for example, if I go there and get a ball and I kick that ball in the goal with the goalkeeper, it's a process, it's a logical sequence of action. I'm going to put the ball in place, I'm going to walk back, I'm going to get a certain speed, kick the ball and hope for that one to go in the goal. Only that you are adapting the process of this stage

to increase the probability of you getting that expected result. This is a process. This is process optimization. And when I have a sales funnel, which is a sales process, what is the funnel? Is it a sequence? Is the process a sequence? I know where to optimize. "Oh, I put the ball in place, but if I put it somewhere else, will it change the process?"

If you want to change the strength, the angle, the goalkeeper, we will optimize this structure to the point of being worth it. To the point of being able to solve what we call the "gurgle". And the fourth is: "Okay, I made some sales. Igor, I made R$ 1,000 per month, R$ 2,000 per month. How do I scale this to R$ 100,000,000 per month?" Because understand, what brought you here is not what will take you to R$ 200,000 per month. What took you to R$ 200,000 per month is a very distinct process that will take you to R$ 1,000,000, that will take you to R$ 10,000,000.

I know this class might seem a little more non-technical, so I want to bring a little more technique for you to understand and understand the idea of "I can make money with digital". It's palpable, it's here, I just need to learn to get it. Think, the money is here, your life as a digital is here in front of you. You are the only one who needs to learn to get it. But there are a lot of people who don't think about it. Like, "I can't", "it's not possible".

"I come from a small town, my parents didn't give me the right to, I don't have money" And you simply don't allow yourself to go there and get it Because maybe you don't have knowledge, or maybe you just don't allow yourself to think that there is this possibility The employee doesn't think about Disney, why? Because maybe she doesn't even think about it, but sometimes she can Make an international trip for you is impossible I thought that going to Europe would cost millions and millions of reais, billions of reais, tens of billions For a well-bought trip, you can get it for less than R$2,000

So sometimes the act of allowing yourself to take this is what differentiates. So I want to bring you this palpability, saying: "This is real, you can do it." The first point is: Brazilians don't buy full value, Brazilians buy in installments. So when you go to sell a product,

You don't sell a product of R$ 2,000, you sell a product of R$ 200 a month, R$ 180 a month, let's make it 10 times here, okay? 10 parcels. If you buy a product of R$ 10,000, "Hey, I bought an iPhone, how much does your iPhone cost? R$ 3,000?" It's not R$ 3,000, it's 10 parcels of R$ 300. "Oh, I'm going to buy a house." No, it's not R$ 200, R$ 300, R$ 500, R$ 1,000.

No, it's the parcels and the financing of the parcels. Do you agree with me? Because knowing this, I can bring much more tangible to my reality. Because sometimes a person will not buy a product of R$ 1,000 yours, but R$ 100 a month she buys. Maybe she doesn't want to buy a product of R$ 500 yours, but R$ 50 a month she buys. So bringing it easier and more tangible and more chewed to the lead, facilitates the purchase process. And that's where I want to present to you the theory of the "1,000 loyal fans".

It was the theory that brought me... "Dude, can you make a lot of money with digital?" I just didn't know. You can make money. But how? What does it mean? If I sell a product worth a million reais, I make a million reais. If I sell 100 thousand products worth 10 reais, I make a million. But, Igor, a million products... Or a million reais. Or a product worth 100 thousand... I'll give you an example. What is a product worth a million? I don't know, a house, a land, an airplane? A product worth 100 thousand? A car?

"Hey Igor, 100 products for 10 thousand reais, what does 10 thousand reais cost? A motorcycle? A good phone? A good computer? What do you... And then, okay, and then we start to get into what I like the most, which is a thousand times a thousand. That is, if you find a thousand people willing to buy a product for a thousand reais, your game has changed, you make a million reais. A million reais. But Igor, a thousand reais is too expensive. Good, okay, 12 parcels of 80 reais.

If you find a thousand people willing to pay you R$80 per month, you make a million reais a year. Let's say in two years, if you find 500 people willing to pay you R$80 per month, in two years you make a million reais. And that you're probably wanting to start digital for a long time. And you think: "Oh, it's very difficult, I need a lot of things, I just need to find 500 people who will pay you R$80 per month, in two years you make a million." We go back, we go to the next.

1,000 x 1,000, ok? 100 reais = 10,000 units. 100 reais, Igor? No, 9,90. 12 parts of 9,90, 10 parts of 9,90. 10... 100,000 products to 10 reais. 1 million reais too. Or...

um

So I have 10 times more potential to buy and more margin, because I buy much more expensive. To make 1 million reais, you just need to find 1000 people willing to pay 80 reais per month. And then I want to tell you an allusion, an example, a metaphor. I want to tell you a metaphor. If I told you that your mission, your mission on Earth, your life mission now, this year, is to spend the next 12 months, every day, working 8 hours a day, I'll repeat,

Your mission is to spend 12 months working 8 hours every day, just like a normal job, to sell 1,000 units of a phone. Let's say any phone, that costs 1,000 reais.

In the next 12 months, you working 8 hours a day, every day, in the next 12 months, your only job is to sell these iPhones, these cell phones for R$1,000. Would you be able to? Igor, work 8 hours every day to sell 1,000 iPhones, 1,000 products for R$1,000. Being my life mission, is it impossible or is it possible? Because I brought it to the palpability, I brought it to reality. I proved to you that, man,

It's simple. Just thinking about work, I always get a lot of knowledge. I can go out on the street, I can call relatives, I can post on the internet, I can run traffic, I can run ads, I can ask for directions. There are several acquisition channels for you to do. And how much is a thousand times a thousand, guys? How much is a thousand times a thousand? Answer me. A thousand products is a thousand reais. It's good that I read it here. Literally, guys, you can catch up with

People from anywhere, from the internet. Literally, you probably have more than 1000 followers on your Instagram. "Oh, my mom's Instagram has more than 300, oh, cool!" "My school has more than X, oh, I'm going to make an ad here, I'm going to spend X to have 1000 people watching me!" It's simple. Simplicity doesn't mean ease. And here comes the work issue. It's not because something is simple that it's easy. In our company, we suffered a lot with the idea of wanting to do many things at the same time.

And every time we meet with partners, we always say: "Everything we want to do is simpler than we think, but it will take a lot more work than we imagine." "Everything we want to do is simpler than we think,

But it will give more work than we imagine. So if it is very likely that you will make a million reais, why haven't you done it yet? Answer me one thing: if you continue the way you are, in six months you will be the same or worse. Probably with less money, with less hope because you spent time and you didn't see the result and without progress. But tell me one thing: if you had started, not with the miraculous method, but creating a real company, taking small steps,

2 years ago, or better, the day the desire to start with digital came up Remember the time you had the desire to start, maybe it was 6 months ago, maybe it was 1 year ago Not when you started trying to apply, no, when that desire came up Man, in me the desire came up in 2018 I started applying in 2021, practically It was almost 3 years just thinking about applying

How far ahead would I be if I had started 3 years before? Where would you be today if you had put it into practice? Even if it was a small company, even if it was a quiet company, even if it was a step forward, you would be infinite years ahead of what you are now.

It's not about being a genius, it's not about being amazing, brilliant, it's about avoiding making mistakes, avoiding stupidity. I gave you the reasons why you didn't get results, and if you stop doing that, it's likely that you'll soon get a lot of results. However, applying it the right way. There are formulas, no, sorry, there are no formulas, there are principles. And these are the principles of a fundamental and definitive plan that I will tell you about in the next class.

In this class, I'll give you the practical plan. Literally, the definitive plan that anyone can create a real company in the digital world. No extra income, no miraculous promise, no black, no e-games, no none of that. How to create a real company in the digital world. And best of all, it's a plan that anyone, even at the age of 15, can execute to really apply it and get the results from it. And the plan I'm going to give you is so clear,

and so simple that even someone with 15 years of age and zero experience can understand and can apply and get out of zero and build this real and profitable digital business. Stop thinking about making one or two sales, stop thinking about just studying, just watching the video. No, you will leave here ready with a plan

Today, guys, you will see what no one showed you. A practical, simple and real plan of how to make money with digital. No more tricks, no more illusions, just what works. Why? Digital in the next few years

will be those who either created a real company and those who will never earn anything. Even people today who play with making money with digital, who have offers, who have dark pages, who think of it as a real company, in the next few years it won't exist. Why? Because the market is sophisticated. And if this market develops, I need to develop with it. Ten years ago, five years ago, it was you creating an offer

sell by direct traffic, which sold a lot. Today you have much more entry barriers, which doesn't mean it's a bad thing. It's a good thing. The market is developing, as well as the methods, as well as the structures, the processes to make money with it too. The practical plan. If I'm on the practical plan, I need to write. Because it's no use for me to tell you here,

"Good, let's execute the practical plan." You listen, forget, don't remember anything anymore. So I need you to go there, get paper and pen, get a computer, an iPad, anything, so you can write down what I'm talking about here. Igor, what are the two best professions, the two best positions within the digital? When we start to analyze, we realize that the biggest players are either specialists or co-producers.

Literally, that's it. Everyone you know who is big in the digital market today, almost 99%, or is a specialist, which is the person who holds the image, who holds the authority and sells infoproducts or uses her authority to sell other things, and has a co-producer. Who is this co-producer? It's me.

I've already launched more than 50 experts in the market that you didn't know that I was behind, that I created this strategy, that I managed here to make a good product, to make a good launch, to make a good commercial. So we have, for example, Pablo Marçal. Pablo Marçal here is the specialist. He has the face, he knows what he says, he is the authority, he creates the content. While we had Marcos Paulo. What was Marcos Paulo? Marcos Paulo was the co-producer, the person who did everything for Pablo. It was the whole backstage, it was the backstage of Pablo.

For Pablo to exist, there had to be a Marcos Paulo. We have Thiago Finch. Thiago Finch is the specialist. Depending on the other types of product he has, he is a specialist and earns a lot of money selling his own image. He is the specialist. But who is his co-producer? Dudu. Dudu who generated and created the entire image of Finch and helped to sell all the products he sold and earned a considerable part of all these sales. We can enter into infinite cases. We have great co-producers.

Leandro Ladeira, we have Roser, we have Eric Rocha, who are great co-producers and also great experts. They started with co-production and then transitioned to experts, but still are co-producers. I am an expert, so I'm here demonstrating my authority, but my company is actually with

So we have three experts, one from the career niche, for the programmer, another one from the positioning niche, which is Renos Schmitz, you've seen a lot of me with him, and our third expert is MG Multas, which talks about tax resources. So he talks about specialization in traffic legislation, and man, we have experts, I've worked with experts from various types of niches, our mentors have experts from totally varied niches.

There is no rule of which is the best market, which is the best niche. There is a niche that you will work. There are people who are millionaires teaching how to make money on the internet. There are people who are multimillionaires teaching how to make dolls at home. So, okay, I understand that I need to be either a specialist or a buyer. Great, I'll show you a way that will work for both. About that, I want to tell you that: "Oh Igor, I'm afraid of not finding a specialist." Igor, I'm not afraid of...

So, okay, let's...

In the second one, given by Hotmart, in 2023, that is, two years ago, 7 million Brazilians monetized digital content through channels, YouTube, sales of digital content and sponsored posts. The number has increased 70% since 2019. So what I want to prove here for you is, I swear, what's most there is people producing content.

Which 5 years ago, 10 years ago, you wouldn't see. People who had prejudice, I had prejudice of seeing someone producing content, I was like, who does this person think is to produce content? But today, content production has become very simple, very leveled. Its entry barrier is very low. So anyone can produce a video, viralize a video, find a client profile that is suitable for that product or that content that it is bringing, and it can sell. Only who enters. Everyone knows, at least, these creators, these experts,

They know how to produce content, but what they don't know is how to sell it. They don't know how to sell it. They don't know how to take their image and turn it into monetization, into money. Take their knowledge and turn it into money. They are anxious and asking the heavens for you, for you as the producer. I swear, they are literally asking the heavens for you as the producer. They need someone to take care of this whole process.

They already have a job, because they usually don't have time to do it. So, literally, the only thing that prevents you from making money, and I have, I swear, dozens of experts who came to our mentoring in a day, in less than a week,

get the first Expert. Less than the first week. We have people who get the first Expert in less than 24 hours. Why? Because it's simple. With a well-defined prospecting process, it's very simple. Good, and I'm going to teach you to really get these Experts today. Okay? And what doesn't stop you from trying to be both.

working, creating, being an expert, and also acting as a co-producer. Why? Because the co-producer, he can make a lot more money faster. Why is that, Igor? Because, think that the co-producer is a guy, that he is incredible, let's think of a metaphor here for you. The expert,

He is a farmer that he has been planting for a long time. So he has a garden there that he has been planting for a long time. A land that he has been planting for a long time. And he can harvest that and harvest certain types of fruit and harvest such a result. The co-producer is a guy who is a specialist in harvesting. He would say like this, look, can you see this land that you have there? You could be doing ten times more. Doing such and such strategy, buying such and such thing. I'll do the following, I enter the operation together with you, I take 50% of them with the help of you to make ten times more. I take half and you still make five times more.

Good deal? Great deal. So, the co-producer can get results much faster, because he doesn't need to plant for a long time. The expert needs to plant for a long time. When the expert plants, after a certain time, it's a good harvest. It's a good harvest. But if you need money now, I recommend your co-producer, which is what I did. So, let's go. They have three types of experts. Learning, networking, and lucrative.

What does it mean? It means that sometimes you will find an expert that will not give you so much money. He will not be that expert who will change your life and will give you a salary of 20, 30, 50 thousand per month. But he can be an expert who will bring you learning, who will put you on the market, who will go with you in the beginning, along the path of the stones, through mistakes, through challenges. And there will come a time when you will already have the knowledge to get a specialist with high aggregate value, with high revenue. So we also have the networking experts.

You have an expert that, over time, will connect you with other specialists and that, probably, one will get the job done. So, be careful to put all your senses, all your hopes, in one expert. And say: "Well, this will change my life."

When I did my first launch with my first expert, I remember I was in judo and I said: "Master, sensei, I'm going out here because I need to work, okay?" Then he said: "What do you mean work 8 hours a night?" Then I went out there, the expert was almost at the pitch, he did the pitch, the sale never fell. Maybe the link is wrong, something, how strange. Then he went there, he sold only one. On the day of the launch, he sold only one.

And what happened? My hope was very low. I said: "Why?" I did everything right, I did a good PPL, a good launch, why did it sell? I was with a good share, why did it sell? That's when I understood that sometimes that expert was an expert for learning. This went to the second, this went to the third, to the fourth, to the fifth, until I found experts that really brought me results, that brought me a lucre.

Where to find these experts? Igor, where do I find these experts? The first and best of all is the contact network. What is an expert? It is a person who has knowledge above average. So if your, for example, my mother was a seamstress, everything I wanted

It was to get someone to play the launch of my mother of sewing. So how are you going to make, I don't know, R$500, R$1,000 per month, R$2,000 per month, plus your salary with sewing, getting clothes from other people. This is a, my mother, she is a woman, who is a specialist, who has a knowledge above average. Because sometimes they will have better sewing than her, but they don't know how to make money like her. They don't know how to sell like her.

So, I have a cousin who is a personal trainer, I have a cousin, a sister who is a nutritionist, I have a friend who is a physiotherapist, I have a friend who knows how to play the guitar. So, the first source you have is your contact network. The people around you. Then, the people you know that know other people. So, you are expanding your reach channel, because it is much closer to you. So, your conversion rate of expert...

Then we go to networking, go to events, go to meetings, pay to go to events to connect with really good people. Man, I swear, the most there is in event is expert looking for co-producers. I swear. In my head, I think it's more likely to have more experts looking for co-producers in events than the opposite. Of all the events I've been to, I've been to many, many. The most there is expert looking for co-producers.

The third is the most complicated to have, because you need a previous base to have, which is the indication. So I did a very good job with that person, someone will indicate me for a third and so we will execute. Which does not prevent you from having an Expert 2 of learning, a genetic work and this happens. And then we enter the essentials and what I like most to use, which is YouTube, Instagram and TikTok. What I like most here is

YouTube, Instagram and TikTok. Why, guys? Because I can simply have more scale. And having more scale is easier. Because I, in my room, at midnight, 2am, 3am, I can send a message to infinite experts. I can go on YouTube now and put nutritionist and I'll find trocentos. I can go on TikTok now and look for nutritionist and I'll find millions. Physiotherapists, man, I swear, there's a friend of mine who has an expert who teaches how to make money with shimeji mushrooms. You know those shimeji mushrooms that you buy, that you eat in

He becomes Japanese. He teaches how to make money with shimeji mushrooms. English teacher, Spanish teacher, Japanese teacher, teacher of many things. That you have infinite options to increasingly look for a specialist. And then we enter a factor called long tail. Does anyone know what long tail is? So what is the meaning of long tail? We have here, right?

a scale, and we have the long-term process. What is this? The big niches. I'm going to think about investments. So, investment is a big niche, right? But who is the specialist in investment in fixed income? Who is the biggest... Oh, investment, it's the rich cousin, Bruno Perini. Who is the biggest in fixed income investment? Ah, I don't know. Who is the biggest in fixed income investment in CDB? Or LCA, I don't know. I don't know. Because the more...

fund, the more sub-niched I am, the easier I sell the product, the more expensive I can sell the product. That's where it comes in. Sometimes you think the market is like this. Ah, investment market, English market. But the market is infinitely large. Why is it infinitely large? Because no matter how sub-niched it is, I can sub-nich more. Good. English market. English market. Large. But we have English market,

to businessmen, good. English market to businessmen in the real estate branch, good. People from the real estate market to London, to England. So this will be infinitely bigger. So the more specific, the more sub-niched you are, the more you can charge. Why? That's where that logic will come in. If I have a problem in the heart, do I go to the general clinic or the cardiologist? If you have a problem in the heart, I go to the cardiologist, right?

Does the cardiologist charge less or more than the general practitioner? More. Who makes more money? The cardiologist. Why?

C. The cardiologist has much fewer clients than the general clinic. Infinite fewer clients. Because everyone can have a general problem and few people can have a heart problem. And why does one earn more money than the other? Because one is more specific. And if it is specific, people can charge more. Which means that even with fewer clients, I can have more profit. So stop thinking about getting a specialist with a lot of followers.

And producing cute content. I swear, there's a mentor of mine, he has a specialist who is a dentist. And she helps dentists to fill their schedule. Good. We have another mentor who teaches dentists, who is the expert, he is a dentist. And teaches people who just graduated from college how to get money. So we are sub-niching this and specializing more and more. So I need less and less clients to have more profit.

Igor, I understand that I need to be behind these people. I understand that I can have either through a contact network, or through networking, or through an indication, or through Instagram, or through YouTube. Let's think only on Instagram, let's think only on YouTube, on Instagram and on TikTok. I want you to start to understand that everything is about numbers, everything is about conversion rate. What does it mean? If I have 1% conversion, how many experts do I need to talk to to have an expert?

Yes. Good. If I have 0.5% of conversion, how many digits do I need to say? 200. If I had 5% of conversion, how many digits do I need to say? 20. It's simple. Igor, how do I know that? By calling. My conversion rate, man, there came a time when it was 40%.

40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40%

Let's think about 1% conversion, you just need to send a message to 100. Igor, but sending a message to 100? Yes. If you don't want to work, man, get out of here. Because without work, there's no result. No, listen to this. There's no way you can achieve anything relevant in your life without you working. That's why. You can't put on an incredible shape without training in the gym for a long time.

You can't learn a language without training this language for a long time. You can't learn to play the piano, which is here, without learning for a long time. Without testing, without making mistakes, without getting frustrated. Because if people are promising you that it will be easy, it will be simple, this is a blow. This is a blow. I'm not promising you anything easy. I'm not promising you an extra income. I'm promising you to create a company. And that a company takes work. So, aligned with that, let's go. Igor, let it be 0.5%. I'm going to send a message to 200. Okay? 200 leads. 200 potential experts.

I good.

6 months, 1 year, 2 years, 3 years, 5 years. Man, it took me 3 years to start making money with digital since the moment I said: "Ah, I would like to make money." Then I started studying, I saw some videos, but I was simply going back to my life. Then I saw another video, it gave me more motivation, I went there and tried, I couldn't go back to my life. So imagine that 3 years ago you had started prospecting an expert. If it's 0.25% conversion, you can talk to 400 experts.

In four months I talk to them and get a daily export. So what separates you from a salary of two, four, ten, infinite thousand reais is how much you are willing to work and how much you are willing to go after this export. Because there is. And I swear, I'm telling you 1% conversion, but being totally honest, I would put, man, at least...

5, 4% conversion. Every 20 experts, every 30 experts, I can close. Not even that I work for free for the person the first month to show my work. And then what will come in? Igor, but, but, but, but, I don't have experience. And now, what happens? Did everyone start with experience? I started with experience? Marcos Paulo started with experience? Leandro Ladeira started with experience? Roger started with experience? Renato Torres started with experience? No.

zero

Why would this expert want me, knowing that I'm starting now? Because you're going to prove your work. You don't even need to start receiving anything. Or start receiving less than 50%, which is what we recommend. Show your work and he says, "I need this guy, I need this person." So the game here is work. The game here is conversion rate. If I understand how much my conversion rate is, great. If I have 1% conversion, I talk to 3 leads per day and in a month I have an expert. In two months I start earning money. Igor, but that other guy, that guru, is telling me that I can make money tomorrow.

So you go there, you will get frustrated again, which was yesterday's lesson. You go there, try to make money, have motivation, buy a guy's quiz, get frustrated because he offered you easy and fast money. What I'm teaching here is how you will create a company. And the first step to create a company is to have a channel of acquisition. Whether you are an expert and you produce content, whether you are a computer, you need an expert to have a channel of acquisition, for your face. And then the logic will come in. Igor, why an expert and not a direct offer on the internet?

create an offer, create a dark page, or do many things because of something called compound interest. What is compound interest? If I create an offer today and in six months it stops selling, it dies. Good. If I have a dark page today, I have a dark page, and I don't have a face,

I can't charge it expensively. And if I can't charge it expensively, I don't create LTV. If I don't create LTV, I can't make that much money. Because people buy from people. And okay, something happened, any algorithm error, any offer error, it dies. Besides the dyke being bad, you can't charge it expensively, you don't have high LTV, your conversion rate is very low. And why was Expert so good? Who was Pablo Marçal 10 years ago? Man, nobody. Nobody knew him. What was he like 5 years ago? He started to gain a reference. Who was he 3 years ago?

He was a year ago. He was big, but not as big as he is today. And today? He's gigantic. And tomorrow? Even more. And more and more, making more money. I, four years ago, was nobody. I was a kid, son of a stone builder, living in a city of 8,000 inhabitants, doing college and earning 300 reais a month in a junior company. Who was I three years ago? A kid who started working in digital. Who am I today? Dude...

30 employees, over 10 million reais earned. And who will be me tomorrow? Next year? 20 million, probably between 60 and 80 employees, changing lives, helping families, having thousands of mentors earning too, which we already have. So guys, be careful with this idea of, ah, I go for the easiest, I go for the direct offer, I go for the direct traffic, I go for the dark page. Igor, is it worth it? It is. But what comes in? What is worth it? Is it the best? If you could have the choice of having a

Fusca, Civic or Ferrari, which one would you choose? If I could have a choice, I would choose Ferrari. No matter if Civic was more or less, it does the same job. No matter if Fusca does the same job. I want to have Ferrari. So why the hell would you choose a business model with much less revenue, much less predictability and much less money entering your pocket and with much less compound interest? So bringing it here for you.

Igor, what is the coproductor's function? Manage and create strategy. What does it mean? Igor, okay, but I don't know how to edit.

I don't know how to design, I don't know how to sell. Good, learn or delegate. If I go 50-50 with an expert and I don't know how to edit or design, I say, okay, I know how to edit and how to design. I say to the expert this, and then I say to a third person, I say, brother, I'll give you 15% to do design editing, sales page. Ah, I don't know how to sell. Good, I pay another 10% for the seller to sell to me. So, know how to deal with the problems you have, know how to deal with the challenges you have.

People are bringing the example of Reuters. Reuters you see today applying the blow, teaching the general to roll the blow with the

with betting, etc. But what did he start with? Huiter was a co-producer. Huiter started with co-production. Who was his expert? A guy called Sharkão. Huiter was a co-producer. He started like this. Why? It's the best way. He made millions with it. I made millions with it. And you can also earn. The honest market, obviously. Then he got involved with something more wrong. Is it something I can judge? I can judge. For me, it's wrong. It doesn't matter how much money it is. So that's it, guys. Understood here. Where to find these experts?

YouTube, Instagram, and TikTok. We'll talk more about that later. And here I forgot that there was this slide to close an expert. If I have 2.5, I need to talk to 40. If I have 0.5%, I need to talk to 200. So in a month, there are less than 10 experts per day.

And then comes the expert question. What do I do now? I want to give you an example about the lottery theory. What is the lottery theory? If a lottery ticket were free, how many would you get? If a lottery ticket were free, how many would you get? 1, 10, infinity, as much as I can? Good. Me too.

And content production is exactly that. Why? How much does it cost to post a video on Instagram? Nothing. I went there and posted 1, 2, 3, 4, 5, 6, 7. On the 20th post I post, it goes there and goes viral. Viralized? Man, it brought, I don't know, 3,000 followers. Good. If I sell a product to these 3,000 followers for a whole year,

of 500 reais, that is, remember, Brazilians don't buy full value, they always buy in installments, that is, 10 times 50 conto, if I sell a product for these 3,000 followers, after 20 posts that I made, how much does that give, guys? 1.5 million reais. Well, and if you go there, produce, produce, produce, produce, produce, in your 40th post, you go there and bring more, I don't know, 1,000 buyable followers, that you can buy, that they will buy from you. You go there, sell for this 1,000 product of 89 reais per month, in one year,

You have more than 1 million too. So guys, content production is simple. It's something that's a little random, that may seem a little random, but it's work. Why? Because every post I post, the chance is not the same. It's not the same lottery ticket, that every ticket I get, the chance is the same. No, when I post one, my ability to produce content improves. Here, then better here, then better here, then better here. Until I get to the point where I can produce content with more virality rate. With more rate of bringing the ideal client to me.

I just need to produce enough content until the moment it arrives. I understood what needs to be done, I brought followers and I learned to sell to them. And that's what I'm going to do for you. How to generate organic traffic to bring followers, even without traffic, without paying. Two, how to interact with these followers to turn them into clients of the most expensive product possible that they can pay. That's what you're going to learn in this class. And man, I'm bringing it here. You need millions of followers. You need faithful followers. So, Igor, I have an expert, I swear, I have an expert.

There's a guy in our mentorship who sells a product that teaches people how to make money selling perfume. He teaches how to make money selling perfume. He has 1,500 followers. In four months, how much do you think he made? 1,500 followers.

Remembering that on the first day he didn't have 1500 followers, he had less, he had I think 300, 400 followers. Today, four months later, he has 1500. He made 100 thousand reais with 1500 followers. So it doesn't matter how many followers you have, it matters how well you can transform views, followers into sales, into expensive sales.

So what does it matter if I turn followers and leads into money? Fuck if I have an expert with 100,000 followers. If I have 10,000, I can make more money than him. I swear, I once launched a girl with 6 million followers. 6 million. Dude, we sold less than 5 thousand reais on her. And she has 6 million. So it doesn't matter the niche, it doesn't matter the number of followers, it matters how well you can turn followers and leads into money.

and how sub-niched you are to charge a higher value. So stop wanting to compete with the masses, stop wanting to compete in investment, start competing in investment and fixed income, stop competing in the English niche, start competing in the English niche for businessmen, English for tourists who go to Ireland, start sub-niching because you start creating a voice. It's that shark's maxim, right? So if I'm here and I have a market, if I have a bucket here, I have an ocean here and there's a lot of big sharks, I'll just make a

There are a lot of big sharks, I'm bad at drawing. Why the hell do you want to come here being a little fish? You can literally get out of here, create your own aquarium. So let's put this here, it's the investment niche. Why the hell do you want to become a little ball here, a little fish here, where you can have your own bucket, which is investment, real estate funds.

And you become your own shark. And you end up becoming a reference of your own niche. To the point that when you go here again. You also become a reference. And now we're going to get to some questions a little more technical. Why can't I sell a course?

Why is it bad to sell a course from the beginning, mainly? And how does the type of product I sell change my value perception? I explained to you why you need to sublimate. Now I'm going to explain to you why types of product make you earn more money and types of product make you earn less money. How much does it cost? Let's think of a

Let's start with the investment product How much does an investment ebook cost? 20, 30, 50 reais? Let's start with 50 reais The same content now, transformed into an online course How much does it cost? 500? 1000 reais? I don't know More? Less? Let me see Let's put here... Let's put here 1000 We have a course

But what is more expensive, a course or a collective mentoring? A collective mentoring. Why? Collective mentoring tends to have a value perception better than the course. And remember, the same content of the ebook was transformed into a course and now the same content of the course will be transformed into collective mentoring. How much is that?

From 2 to 3 thousand. Okay? Collective mentoring, from 2 to 3 thousand. And how much does an individual mentoring cost? An individual mentoring, it's closer. So, it's more expensive. So, an individual mentoring, it costs at least 5 bucks. How much does an individual consult? More. So, let's put at least 10 thousand here. So, an individual consult, here again.

How much does an individual, face-to-face consultancy cost? Where I go to you to help you. Dude, plus 20, 30 thousand? Infinite? My infinite is always very ugly, right? It's amazing. What am I trying to prove here for you? That the format I deliver my product in, changes the perception of its value. So if I deliver a course and the same content of an e-book is the same content of an online course, the online course tends to charge more. Because if I try to sell you an e-book

of 30 thousand, you won't want to buy. Who buys e-books for 30 thousand? But if I sell an individual, face-to-face, for 50 reais, I'll say, there's something strange, Igor will rap me here and will sell my organs in Turkey. So what does it mean? That the type of product you make, the format you deliver, changes the perception of how expensive people will think they're paying, or how cheap people will think they're paying.

And why does this happen, Igor? What is the science behind this? It's a matter of proximity. What does it mean? So, the closer you are, the more money you have, the closer you are. It means that the closer I am to my lead, the more expensive it tends to charge. The less close, the cheaper it tends to charge.

So an ebook would come in here, cheap, because it lowers the proximity. But already a face-to-face individual construction is much more expensive, because I have proximity with more delivery. If I have more delivery, closer, I can bring more results. So the lead can pay me more, okay?

Good? Understood? So, okay. I'm drawing a lot here. And Igor, why don't you recommend starting with cheap product? Because, okay, you agree with me, I said I was a prospecting expert, I started producing content, I have a low number of followers, right? That is, I have low potential customers. That is, if I have few customers and I have to sell cheap, I have little money. So if I have 10 customers and I sell a product of R$50 to them,

Great, I got R$500 here. But if I have the same 10 clients and sell a product of R$1,000 for them, which is not R$1,000, remember? 12 parcels of R$80, I don't have 10. 500, I have 10,000. And from 500 to 10,000 is a lot. So I can't, if I have few, and even if I have many, I need to think, how am I going to maximize my profit per client?

So if I, especially when I'm starting, it's much better not to sell an ebook. It's better to try to find a product with the highest level of proximity possible that allows me to scale. Is a face-to-face individual course good? Is it expensive? Is it worth it? Maybe yes, maybe not. Maybe if you're a person you'll have to come from Amapá to Rio Grande do Sul. Is it worth it? But, hey, an individual online course wouldn't be worth it? An individual mentoring? A more expensive collective mentoring? Because think about it.

If you sell, let's say your first sale in 24 hours, sold 100 sales to 20 conto. 100 sales to 20 conto, how much does it cost, guys? "Oh Igor, it's R$2,000." Great, R$2,000, a little more than the minimum wage. But answer me one thing, how much is 100 sales, how much is the same 100 sales, but times a product of R$2,000? Now, which is 12 parcels.

of 180 reais. How much does this cost, guys? 200 thousand. So I went from 2 thousand to 200 thousand with the same number of customers. So what I like to say is the famous shit cycle. What is the shit cycle? The person went there and started. She started and she says like this. What is the play? I'm going to do a benchmark, I'm going to do a market research, I'm going to see what people are doing. I saw what people were doing, I go there and I'm going to make it look like

"I'll go for the worst, slightly worse, to deliver a lot of things and I'll charge cheap." So go there and charge cheap. When you charge cheap, what happens? You go there and buy a product and charge cheap on it. You don't have the motivation or cash to invest in your client. What does it mean? You can't bring results to your client because you can't deliver a lot of results because he paid cheap. So you have low motivation to deliver a lot of things. And you don't have cash to invest in teams, to invest in tools, to invest in technology to make my client have results.

What happens? The student loses the test. And if your student loses the test, you don't have social proof. And that's why you keep charging cheap. So, charging cheap is horrible. Why? You don't earn money, you don't have a student with results, you don't generate social proof, and you keep charging cheap because of that. What I understood about the game was the cycle of wealth. Which is: charging a fair value, slightly expensive, based on the market,

Because if I charge a fair amount, an expensive amount, for the maximum that the video can pay, I have motivation. I can enter a call with him for several hours, I can give several classes, I can create, spend the night awake. And two, I have cash to invest. For example, in our mentors, we closed a place and did a private event for the mentors.

An entire event, an entire day of events just for free mentors. We literally pay a dinner at the best rooftop in São Paulo for our mentors. Why? To invest in experience. Because if I charge a fair value, I have the motivation and cash to invest in experience, invest in my client. So if I invest in my client, I have a student with results. Why? If I have a student with results, I have social status, like Bruno. So I keep charging a fair price and getting more and more expensive. My personal individual mentoring,

Last year it was R$6,000. Igor, why is it so cheap? Because there wasn't so much significant social proof. Why does your individual mentoring cost R$40,000 today, Igor? Because most of my clients, if they give it individually, they make it in a month. We took a lead, a client who made R$20,000 a month, and took it to R$200,000 a month, in about 2, 3 months. I say, if I help him make R$180,000 more, when can I charge a higher price?

So, everything you need to do to understand. Okay, Igor, I got the expert, I'm here with him, how do I sell more? I'm going to teach you the TITAN protocol. Literally, step by step, how you're going to transform leads, followers, potential clients, into clients paying you a lot of money.

Good? Did you understand? The cycle of wealth is the cycle of shit. Why is it cheap to charge? It's bullshit. So Igor, okay, I understand. What do you recommend me? I started creating now, what do I do? What is the best product to be created? An ebook? A course? Online? The best product that I recommend to you from the beginning is the first one.

Consulting/individual mentoring. Why? Because I can charge more. So, with 10 clients paying me R$2,000, which is, remember, for those who don't buy a visa, 12 parcels of R$180, I make R$20,000. Even if it's less, even if it's R$1,000 here, I'll make R$10,000. With 10 clients only. With 10 clients only. Igor, okay, I already have an audience, my agenda is full of individual consulting, what do I do? I open a collective mentoring. I won't make as much money as this one, but I have more scale.

I can put one client here, I can put 10 clients here, I can put 100 clients here, the energy is the same, which is different from the individual consultancy. Ebook is not worth it for those who are in the beginning, it is not worth it at all. I bought the ebook, broken, you will not make money, if you earn it will be little. Igor, I understand, so the best way to start making money now is to open an individual consultancy, because even with few clients, even with little money in traffic, even with little content, I can make a lot of money. Yes.

can earn a lot of money. Igor, I got it, okay. I have an individual mentor, I'm selling well, but the staff doesn't have that much money. Can I create a collective mentor? You can. Ah, Igor, can I create a course

No, because the biggest shit for those who are just starting out is: "I'm going to create a course." Then it takes a month to write the course, another month to record, and another month to edit. In three months you're going to test an offer that you don't even know if it's going to work. While I went there, I got a specialist, created the product in one day of the mentoring offer, sold it on the same day, and in three months we had made 100 to 500 thousand reais.

While you had done zero in three months. No matter what niche you are, individual coaching and collective mentoring will be the best way. Igor, I am a personal trainer, individual coaching or collective mentoring. Igor, I am a nutritionist. It doesn't matter. The best of both worlds. Why? What do I want to put in your heads now?

If you, think about it with me, if you sell a product for 100 reais, below 100 reais, and the lead that bought from you could pay you 1000 reais, you didn't earn 100 reais, you lost 900. Selling an ebook as a supplement works, it would work, but you start to think, good, answer me one thing, do you prefer to buy a mentoring for 1500, a course for 500 and a

an ebook for 50 reais or you prefer to buy a 2,000-euro mentoring and earn everything for free? Earn the course and the free ebook. When I create a structure that is worth it, I say: "This offer is very good and we will teach you

in the next class. So Igor, why creating a course is bad? Because I have to record, I have to edit, I have to write and I need to validate the offer. The sales process that I'm going to teach you will be much easier, you will be able to do it in a very practical way. So how do I create an incredible offer? Igor, I don't have the result yet, I don't know how to do it, my expert doesn't have much result,

How am I going to compete with those who already have it? Three points: speed, ease and proximity. What does it mean? I can be much faster in delivery, a much easier delivery and a much closer delivery than my competitor. Why? Because it's a giant ship, it's a whole yacht, the cargo ships, for it to make any kind of change it takes a long time. You are a jet ski. You go there, you can create a product with much more speed. "Ah, my client here wants

I don't know, I have an expert that is a personal and that's fine. He is a personal. What can I do to compete with other staff? First, go up the niche. Second, increase delivery speed. Can I increase their training time? Can I increase the delivery speed of training? The delivery speed of feedback? How can I make it easier? Can I record videos, making it very nice what the executions are? Can I use IA to make it easier?

Second, can I create proximity with one call per week? Good, so how do I compete with other competitors? Facility, speed and proximity. Igor, but before that, I need to know who I'm selling to. Because the marketer's job is not to create a product, it's to study an audience, study a potential client and create a product for him. I don't create products for me to solve a pain, I create the product for the other.

And then I need to understand who my ICP is. Do you know what ICP is? It's the ideal customer profile. The ideal customer profile is based on two... Write this down. ICP is equal to MQL plus SQL. I told you that I'm going to deliver much more than the expensive courses you buy or charge. So write this down and don't miss it.

What is ICP-MQL + SQL? What is MQL? It is a lead qualified by marketing. And SQL? Lead qualified by sales. Let me give you an example. Let's say I'm a personal trainer and everyone who wants to lose weight, I can help, right? It means that we have X people, part of these X people is my MQL. I can help them lose weight.

"Hey Igor, I got it. What is my SQL? My SQL is a lead qualified by sales. Can this lead that I can help have money to pay me? If, for example, I charge R$ 2,000 per month to do personal training in particular, how many people in my MQL have money to pay the SQL? Are they real SQL? A lower percentage? So I need to understand who I'm selling to. If, and then the CP enters very defined.

If I have a company that sells, let's think about weight loss. What is my ideal client profile? Remember that the first step is to submit. Good, who do I help? I help women over 50 years old to lose weight and feel good. Great. Who wants my MQL? Women over 50 who want to lose weight and feel good. Who wants my SQL?

If I charge 2 thousand per month, I have to get a lead that at least earns between 5 to 10 thousand, or that the husband has money, or that the family has money, or that earns above a minimum salary of 10, 15 minimum salaries. That I charge the same amount. "My ICP is, I don't know, there's a product here that teaches you to make money with cuts." Well, what is my ICP? Young people 18 to 25 years old, or less. "How much does my product cost?" X. "How much can you pay me?" X percentage. Price?

Offer depends on research. Who do you sell to? How much do they earn? Where do they live? How do they look like? So how do I create an offer that is really amazing? Delivering speed, ease and proximity. How? Understanding who, for whom I sell, who is my ICP. Who is a MQL plus SQL.

And how do I sell this? What is the price? And then the question comes in: how much do I charge? If my job is to maximize the price, which is: how can I sell the most expensive product possible for the maximum that the audience can pay, that the maximum that the CP can pay? Why? If I sell a product for R$100 that the community could pay R$1000, I didn't earn R$100, I earned R$900. So the first thing is for you to understand that Brazilians don't buy the sight. And if I understand that Brazilians don't buy the sight, I always need to work in the stock market.

And that's how I discovered the theory of the Share of Wallet. What is the theory of the Share of Wallet, guys? Everyone, everyone you know can pay up to 10% on average, people can pay more, people can pay less, than the person earns to enter the education product. So if Joãozinho earns R$150, R$1,500 per month, he can pay R$150 per month, right? If he can pay R$150 per month, in 12 installments, he has more than R$1,500.

If Luanzinho earns R$3,000 per month, he can pay up to 10%. How much is 10%? R$300 per month. 12 parcels of R$300 per month is how much? Let's count taking out the commission fees, ok guys? R$3,000. How much is 10% of the minimum wage, guys? On average, it's R$150 per month. What does it mean? That if you have a product that is suitable for people who have a minimum wage, you should be charging your product, at least, R$1,500.

that the person can pay per month and the average annual ticket of it being R$ 1,500. "No Igor, I have a slightly more qualified lead, my GIG is R$ 2,000." 12 pairs of R$ 200, it's R$ 2,000. So he should be charging at least R$ 2,000. If my GIG is R$ 5,000 per month, for example, my leads have some that earn R$ 10,000, R$ 20,000, R$ 30,000 per month. How much can I charge them? 10% of that.

If my income is 30 thousand a month, 10% of that is 3 thousand times 10 is 30. Do you see what makes sense? It's very simple. Why the hell do you want to sell a product for 50 reais, 100, 200 reais to a guy who earns a minimum wage and who can pay you much more than that? He could be paying you 1,500 reais now on the card or on the parceled ticket and you're charging 100 reais from him.

You're not earning 100 reais, you're losing 1,400. Igor, but how do I make him pay me back so expensively? You need to prove to him that it's worth it. That's what I'm going to teach you in a little while. Why? Understand one thing. There's a phrase called "painters paint, singers sing, buyers buy." The lead you're selling, he'll always spend the money on producing education.

No matter if it's 1, 2 or 3. He will always spend as much as possible on educational products. So if he doesn't buy from you, he will buy from his competitor. If you don't sell him the most he can pay, he will take the money that is left over and put it in other people's money. Igor, and why do you know that? Because I've seen it in my skin. I swear, if I'm not mistaken, we had 10 experts in bodybuilding at the same time. 10 experts, maybe even more.

Why? Because I got two experts who brought me a very good networking and I got several experts from the same niche. And what did I realize when I analyzed our CRM, which is our sales lead control? I realized that the same person who bought a product, bought the product of other people. At the time we released a lot of ebooks, a lot of training, a lot of CF. And we launched the product of this person, two weeks later we launched another, three weeks later we launched another. And the same lead bought the three products.

And why? Because he has money to spend. And his behavior pattern is to buy. But if I had charged as much as possible for the first one, I wouldn't have to keep dividing. Because he would say: "I've invested more here, it's a much better product, because there's a lot more delivery, soon I'll have a lot more customers, soon I'll generate social proof." Than buying several bad products, no, not bad, but several products with low delivery, that is, not very good delivery, from several different people.

If you're not enjoying selling as much as possible to get as much delivery as possible, you're selfish. When I looked back, guys, I realized I was selfish. I was trying to sell products for 30, 40, 50 reais. I said, "Shit!"

I have dozens, hundreds of thousands of students, no, hundreds I exaggerated, but I sold dozens of thousands of products, but my result rate was not so good. Each student, I think each student had a result. When did this game change? When I said: "very fair, what is very worth, fair what costs a lot, what is very worth." So I started to realize, I started to charge a fair value,

To deliver an amazing product. Because if I deliver an amazing product, I bring an amazing result. And if I bring an amazing result, the person is happy and buys new products, more and more expensive than mine. So, if you charge cheap, if you deliver little because you charge cheap, you are a selfish person. Because you don't want to see the results of these people and you don't want to make enough money. Igor, what is the best funnel for everyone? Ah, VCL funnel, webinar funnel, direct traffic funnel, X1 funnel, etc.

The best funnel is the one that brings the highest conversion rate, that is, how many leads I convert. The best of all is the one that has the highest conversion rate, times the one that brings the most money. That is, conversion rate times average ticket. So Igor, is there a better funnel than the other? Yes. The one that brings the highest conversion rate times average ticket. Igor, are there moments in each funnel? Yes.

But what is the only funnel, if everyone died, that you would use? It is certainly the Titan Protocol. The Titan Protocol is the best funnel of all. Why? Because I can turn few followers, few leads into a lot of money. Because of high conversion rate and high average ticket. Guys, what is the Titan Protocol?

Traffic, so I attract attention with content or a paid ad. Igor, can I do it only in organic? I can. Can I do it only in paid? You can, I don't recommend it, but you can. The "I" of Titan, interaction. So I pull my lead for a conversation on WhatsApp or for DM. Not to sell, but to create a connection.

And why is the Titan Protocol so good, guys? With the height of superficiality, with the height of bias, with the height of non-humanity, at the moment when superficiality reigns, who is human stands out. So why do we sell much more today than we did in the past? Because we understood the process is different. The bias, the superficiality, took a long time. I need to go against it and against this way.

Which is to bring more people, to bring more people to help me sell these products. So, my whole process of the Titan Protocol is not about selling, it's about helping the leader to buy. Because the leader only knows when there is a purchase when it closes, when it goes up in the pitch. So I attract him to organic content, I interact, I really care about him, I really care about him. I say: "Tell me, what do you do? Rafa, what do you do? Carlos, what do you do? Lucas, what do you do?"

"Sara, I do this and that, tell me more, why do you do this?" "Oh, that's cool, why do you want to come to digital?" "Why do you want to learn to invest? Why do you want to learn to dress well?" I really care and then I talk, I play for transformation. What is transformation? A more intense and free content delivery. It can be a class, it can be a sales meeting, it can be a call. And in this class I deliver a lot of content, I deliver real content.

Because I don't care about giving free information. Fuck this information. You have free information. What matters to me is the application of this information, the implementation of what I'm teaching. I swear, I can literally take everything I have and I can give you what I already do on YouTube. Who here has already followed me on YouTube? But the most important thing for me is to help you implement. Our content, Mentoria Fenix, is not the recorded classes.

The best thing is the live meetings, where I help each of them, no matter if it's one hour, two hours, three hours. We have three live classes a week. Not for him to learn more, but for him to show me a problem and I prove to him where he is wrong and show the solution to that.

He doesn't need to watch 20 classes again. No. He just needs to say, Igor, I have this problem. What do I do? I'll say, do this. Solve it. So, my whole process is, I help my leader to buy. I help the leader to buy. So, I generate traffic, I interact and I really get interested in the leader. I call him for a real transformation, a call. In this call, I deliver real content, real information and prove to him that he needs me more. And he proves to himself that he needs me more.

And it's the moment I make the ascension, which is the pitch. It has to be in this sequence. There's no way to generate traffic and make the ascension. It has to be in this sequence.

Igor, why is this so good? Because I have the highest conversion rate, the highest kit-match rate. Because what happens when you put a sales page there with the product, be it R$19,90, your first sale. A lead that has R$2,000 in the account, that he can spend from R$2,000, he goes there, goes to the sales page and buys R$20. If I'm in a sales call with a lead, I'll know that he has R$2,000 in the account. I know how much he earns, I know how much he can spend. And I make a personalized offer for him. So the work of the Titan protocol is a much more humanized work, much more...

I understood the desire and the pain of my lead and adapted to it. If the lead can pay me R$2,000, I will create an offer that goes to R$2,000. If the lead can pay me R$100, I will create an offer that pays R$100. If it can pay R$50,000, I will make an offer that falls to R$50,000. Because I reverse the idea that I have a fixed funnel, that it is fixed and you can only buy at this price, of this type, of this model. With the Titan protocol, I bring much more flexibility and much more adaptability. Because it goes to that maximum. The lead paid R$100.

he could have paid you R$2,000, you didn't win R$100, you lost R$1,900. So what do we have here in the Titan protocol? Traffic, interaction, transformation and promotion. Good, and what does it mean? It means that if I know where my mistake is, I know where to improve. So I'm going to bring you to more micro, to more inside this funnel. What does it mean? For each X leads I have, an ideal average would be 20% of the scheduling, it would be 20% of the cars marked.

And how many calls I make in sales? YZ would be 25% times the average ticket, if my average ticket is 1000, 2000, 3000, that is, 500 reais. So what is the logic? I got X leads, I have to make an average of 20% of these in agendamentos, in meetings, then 25% of them in sales, right? Times the average ticket, which would be, let's put...

TM here, right? So I'm going to bring you a real example of a student of mine whose niche is Catholic classical philosophy. Igor, what do you mean? What product is this? He has a mentoring program that teaches him to study classical Catholic philosophers. That is, philosophers before the Enlightenment, before 1700, if I'm not mistaken. And he made 105 thousand reais in six days. In six days, this 16-year-old student of mine, he was 16 to 17 years old,

He made 105 thousand reais in 6 days applying the Titan Protocol What did he do? He got 300 leads, put them in a class From that class he agendized 30% Igor, but didn't you say it's 20%? No, I said that on average it's 20% How many agendizations, how many meetings, how many transformations? 90 transformations From those 90 transformations

He had 35 sales here, which gave an average of 40% conversion. But what about you? Didn't you say it was 25? 25 on average. But when we do 35 times 3,000 average ticket, the guy did...

105 thousand reais in 6 days. This student of mine, at the end of the next class, he will come and talk to you. He is 17 years old and he has already made 400 thousand reais with mentoring, as an expert in classical Catholic philosophy. Extremely understaffed, extremely difficult apparently to sell, and it may seem like a cheap medium ticket. "I'm just going to learn to study philosophy, I'm Catholic and I want to learn to study Catholicism philosophy."

He charges 3 thousand. In the average ticket, ok? The Mentoria ticket is 5 thousand. Why did you lower it, Igor? The average ticket. Why the average ticket? If the lead could pay 500, he would sell it for 500. If the lead could pay 5 thousand, he would sell it for 5 thousand. Another niche, the e-commerce niche. Then a little more of lead.

That is, out of 700 leads, they have 25% of the average, 140. Out of the 140 leads that they made the transformation, that made the call to deliver more content and prove to the lead that he needs us, in their case, they had 30% of conversion. That is, every 3 leads they made a call, one bought. So they had 42 sales. Their average ticket

was 3,500 reais, which gave 150 thousand reais in sales. "Good Igor, I understand, your students have results, but how does this fit for me?" Good, within the simulation we have, let's think of 100 leads only, 100 leads. 100 leads at an agenda rate of 20%, I have 20 meetings.

If I have 20 meetings, I have a 25% conversion rate, I have 5 sales. Igor, what is the average ticket? Remember what I told you that if the minimum wage is R$1,500, 10% of that is R$150 per month. If I do this times 12, taking out the interest and charges, it's R$1,500. So I'm thinking here more or less on the minimum wage. 100 leads, 20 calls, 5 sales, times the share wallet of the minimum wage,

7.5 thousand reais with 100 leads only. "Hey Igor, let's go to 1000 leads." "I went to 1000 leads, I have the same 20%, that is, 200 agendamentos. Of these 200 agendamentos, I make 50 sales, 25% conversion, times the ticket management that we expect, which is the minimum wage, 75 thousand reais."

is

which will equal 55 thousand of liquid profit even if you pay very expensively in the lead cost and the same thing here if I had, for example, paid the same 20 reais in the CPL here it would be 20 times 100, which would be how much? 2 thousand I would have a liquid profit of 5,500 even investing in traffic because I brought leads from traffic, I scheduled 20% of them I sold 5 products to them for 1,500 reais soon I earned 5.5, I earned 7.5

and I earned 5.5 thousand reais. Igor, good, let's increase the level, let's think about a whole year, 1,000 leads per month, 10,000 leads, let's think about two years, fuck it, 10,000 leads, I have 2,000 meetings, 2,000 meetings, I have 500 sales, let's think about the average ticket of 2,000, I'll go to 1 million reais.

in sales. 1 million reais in sales. 1 million. Let's change here, let's think that instead of 1,500 here, it will be 2,000. Instead of 7,500, I have 10,000. That is, I only need 5 sales of 2,000 reais or 12 pairs of 200 to make 10,000 a month. If I make 10,000 a month, I make 120,000 reais a year. 5 sales is 1 sale practically every 6 days. Okay? And if I need to, literally, look...

20 meetings a month, if each meeting takes less than an hour, I work less than an hour a day to make 10,000 a month. Let's think here, to make 75,000, we need one or more people, one or two people, let's say 50 times 2,000 here.

100 thousand per month. To make 100 thousand per month, you need two people doing 200 calls. That is, 100 calls for each. 100 calls for each, gives less than 4 meetings per day. The niche needs to apply to the market. What does it mean? There is a very good example of an American magician, who was a very phenomenal magician in the United States. And he created a product, like "How to make magic". This product did not sell, did not sell, did not sell, did not sell.

Then it was when Russell told him: "Your product doesn't sell because it's not on the market." What does that mean? That his product was not directed to an ICP. And that's where he made a tweet, a tweet, he made a pivot to: "How to do magic to break the ice with women at the club." And with this same product he made 40 million dollars. So a product that sold, that didn't sell anything, changed his position to a market type and made 40 million. So the electricity niche,

The issue of how you will save 30% of electricity in your home, or how you will earn 3 times more as an electrician, how you will fill your electricity bill, how you will make 5 thousand as an electrician.

As if a metal was in two ways with a electrician So you understood and now you already know how to assemble the LEGO You know how to assemble the structure You know how to put each piece in place I see and know how to do the different thing You may have written down in your notebook But if I put you in a sales call, will I be able to sell? If I put you in a call with an expert, will you be able to close it?

If I ask you to interact with the lead, to call him, will you be able to know that? Probably not. And the example I like to do a lot is the example of... I'm on my Instagram and I saw a jiu-jitsu fight.

I saw that he took it and gave me an armlock and flew away in a bad way. I said: "I know how to do it, I know what I need to do." Then I go to the jiu-jitsu class, I try to do it, I fall all over, I get all ugly and I can't do anything. Why? I thought I knew how to do it, I knew how to do it, but I didn't know how to do it. Because I didn't have the experience or the practical plan to do it.

Good! We are here. What is the Titan protocol? I call x leads to y agendamentos, to n sales, to z sales, times the average ticket, it's the same money you will earn. From the Titan protocol that we brought as an example, what is this Igor? I capture my lead via organic traffic, via paid traffic, and transform it into a lead. 20% of my leads

I tend to generate agendamentos, which is to call for transformation. I interact with them, I send messages through Instagram, WhatsApp, calling for an agenda. What is this agenda? Transformation. And why, Igor, do you talk about transformation? Because in the transformation, I don't sell it to him, I help him buy. The whole process of call for transformation is not about me selling my product.

I'm going to teach you how to sell it today. So how are you going to conduct this transformation process? But this transformation process is to show that the leader has a problem and that I can help him, really helping. "Ah Igor, but I'm going to deliver it to him for free, yes." Because understand what I said at the beginning, stop trying to sell information

All your coins sell information. Start to deliver information for free, just like I do, and sell the implementation of that. So, in the transformation, what do I do? I deliver for free and sell the implementation of what I delivered for free. So, moving on here, we have, from the schedule, 25% of closing, that is, every X lead that I put there in the call, I convert a quarter, which is equal to 25%, on average, okay? On average.

On average. times Z, which is the number of sales, times the average ticket is equal to the money. The real example I brought from a student of ours from the Catholic classical philosophy niche. He has a average ticket of 3,000 reais. He put in 6 days, he put 300 people, put 300 people and had an agenda rate of 30%. Above that 30%, soon he had 90 meetings.

From those 90 meetings he had, he closed 40%. So the ideal average rate of 25% he played for 40%. So he had 35 sales, an average ticket of R$ 3,000. So in 6 days he generated R$ 105,000. Right? What does this bring for you? And why is this formula so good? Because if I'm not selling, there's a problem.

So sometimes you were there, started an operation, generated a lead, and then there was a problem of you not being able to transform the lead into sales. But the lead is here and the sale is here. There is still a whole process. And then what do I do? I break this process into stages to try to identify where the problem is. Because if I generate the lead and not the schedule, the problem is in the schedule.

If I generate leads, generate agendamento and don't generate sales, my problem is in my conversion rate. If I generate leads, generate agendamento, generate sales and generate a low average ticket rate, my problem is in the average ticket. So all of this here will affect my money in the end. That's where I brought you another example here

of an e-commerce niche. This other mentor of mine put 700 leads. He got 700 leads. From these 700 leads, he managed 25%, a little above the average, but not as much as the other one. He generated 140 meetings. From these 140 meetings, he had 30% closing, that is, every 3 meetings he had, he closed 1 on average. He had 42 closings, with a average ticket of 3.5 million.

And more or less, here if I'm not mistaken, from 15 to 20 days, it generated R$150,000. Good? Going back here to the simulation process with you. Igor, I have a few leads, I don't have that much, I don't have money, the expert has few followers. Good. 100 leads, 20 agendamentos, 20% of the agenda, 20 agendamentos. 25% of conversion, 5 sales. Share of wallet of minimum wage, which is R$1,500, R$150,000, 12% of the minimum wage, R$150,000, R$1,500,

5 times 1500, I have 7.5 thousand reais. If the ticket was 2000, Igor, it would be 10 thousand reais. Igor, okay, I have more followers, I have more, I don't know, I have 2, 3 thousand followers, I have leads entering, I've viralized a video, by the theory of the lottery, I have a thousand leads now. If I work to get these thousand leads, transform them into 200 calls. Good, Mike, you can get leads in two ways, paid traffic or organic traffic.

And how do I talk to them? Via DM or WhatsApp. So I get the lead, I send him a message. I don't expect him to send me a message. This is the big difference between me and Protocoll Titan. I don't expect my lead to go after me. I go after my lead. Think of that perfect person, the one you want to date, want to marry, want to have children. And she's the most beautiful, she's the most beautiful in school, the most beautiful in the city. Think that I'm the ideal lead, think that I'm the ICP.

The probability of this lead reaching you is high or low? Low. But if I get into this lead, I get interested in him, call for dinner, call for a date, then we get married, then we have children, it's much more likely. So these 200 leads they marked in the call, it wasn't 200 leads that reached them, no, it was them who went after the 200 leads. "Hey Igor, the lead commented on my post, the lead liked my post." It's a lead. It's a lead here, that you're going to transform into an agenda. Good?

Igor, I don't have an audience, I want 100% of paid traffic. Let's say we have a cost per lead of R$20,000. So, 1,000 times 20,000, 20,000. So, 20,000 minus 75,000 that is here, I have 55,000 of liquid profit. So, let's say I was going to pay for these leads.

If I were to pay for these leads. Cost per lead: 20 conto. So I'll do 20 times 1,000, which is the cost per lead. 20 times 1,000. This will give how much? 50,000. Only that we made, with 1,000 leads, 75,000 reais. So it will be 75 minus 20, which will give a liquid profit of 55,000. Igor, okay, I want to think about the year. I want 10,000 leads a year. Only 10,000 leads a year.

who liked me, who were my followers, who passed on my profile, 10,000 leads. Good, 10,000 leads. I have, how much? 20% of the schedule, so 2,000 meetings. 2,000 meetings with 25% of closing, I have 500 sales. 500 sales to 12 parcels or 10 parcels of R$200, which is the share wallet. R$2,000 of average ticket.

I will have 1 million reais. Why, Igor? Why is ProcureLogic so amazing? Because I know where the error is. If I know where the error is, I can adjust this error. And if I adjust this error, I can know where I'm making a mistake and earn more money. And that's beautiful. So even with a few leads, I can earn a lot of money. So even with 100 leads only, I can make 7,500 reais. Or more, depending on the average ticket you have. Right? So in this class, I'm going to teach you how to capture the leads.

How to schedule these leads and how to close these leads. The clear plan and the script. So Igor, how do I capture my leads? There are two ways to capture leads. Via paid traffic and via organic traffic. Which is better?

Each one has its moment. If you could choose one, which one would you choose, Igor? Both. One helps the other. Igor, if you could choose only one, which one would you work on? 100% organic traffic. 100% organic traffic. Why? Organic traffic, I can post 1, 2, 3, 4, 5, 6, 7, 8, 10. In the 30th post I posted, he brought me 100 leads.

And what did I do? Igor, how did you bring me 100 leads? Good, I brought followers, I brought likes, I brought comments. I'll explain to you a little about the flow of how you're going to get this flow.

"I went there to produce more content, more, more, more, more, more. I brought 100 leads only. Let's think in a bad way. Of these 100 leads, what will happen? I captured 100 leads and I will find contact with each one of them, calling, interacting, being interested in them. Soon I will have here 20 schedule. What does this mean, Igor? That 80% of them,

They won't answer you, they'll leave you in the vacuum, they won't want a meeting, they're not interested, they're not ICPs. Good? Which means that if you have 10,000 leads, 8,000 leads won't be interested. Of the 100 leads that came in your 10th post, in your 20th post, you'll get 25% conversion, which will give you 5 sales. And then it will be based on your average ticket. If your average ticket is 12 parcels of 150, you'll have here

1500? 1500. This will be equal to 7,500. Igor, my average ticket is 12 parcels of 200. That would be the share wallet. That would be 2,000. And here I would make 10,000. Igor, my average ticket is 12 parcels of 500. My audience can pay more. My audience can pay up to 500 reais per month. Good. This will be 5,000.

5 times 5 thousand will be 25 thousand reais. "Ah Igor, I produced more content on Instagram, I produced content on YouTube, now I brought 500 leads." 500 leads, I'll have 20%, which will be 100 meetings, 25% here, how much will it be, guys? 25 sales. Of these 25 sales, if it's for 1500, if it's for 2000 and if it's for 5000, how much will we have here? How much will this one give? Just so I don't miss the count.

1.500 x 25 = 37.500 So with 500 leads I earn 37.500 Here, with a average ticket of 2.000, I earn how much? 50.000

And with a average ticket of 5,000, I make 125,000 with 500 leads only. Igor, where can I get my organic traffic leads? Producing content on Instagram, Reels mainly, producing content on TikTok, producing content mainly for YouTube, producing content on LinkedIn, in several ways. What, Igor? What do you like the most? Instagram, YouTube. Instagram, YouTube. Igor, okay, I got it. I'm going to produce content on them, right? How do I produce content?

The best tip is to take the 20 profiles that you like the most, that look like your expert, and produce similar content. You will put all his information together and create a new video. And then you will create a new idea. From this new idea you will post it on your profile. Because then you will gradually start to create your own content identity. And you go there, post 1, 2, 3, 4, 5, 6, 7. In this ninth

The video brought 100 leads, brought 300 leads, brought infinite leads. Igor, okay, but what is lead? Lead is any kind of contact you can have. So that's where we're going to bring it from our slide. So, okay, I went there, posted the posts, had 100 likes, had 30 comments, I had 50 new followers. Of this, Igor, how many leads do I have? I have 70 leads. I have 180 contact points. I have 180 potential buyers.

Let's make it easier to be 200 here, there are 20 more who commented or whatever. So we had 200 leads. 200 leads, then enter that account. 20% of booking, 25% of conversion. If I'm not mistaken, it will give 10 sales, the average ticket is 1,500, it will give 15,000. Igor, I need to capital lead, produce content. Igor, there's a lack of lead, produce more content. Igor, I'm producing a lot of content. Start producing better content. There is no such thing.

I swear, you're not making money with the internet yet because you're not working enough and you're not having enough patience to execute something that is simple. Because by executing these skills, you can make money. You just need time, patience, support and follow-up. With that, your life changes.

Good, make a great capture, schedule as many qualified meetings as possible and sell a great product with the most money possible with the highest conversion rate. Exactly that. Next slide here is how to schedule meetings. Well, that's it. You understand the problem, you saw the plan, how it is executed, but now you will find out how to execute it from within, how to put it into practice, how I take a lead and schedule it, how I, in a sales meeting, lead it to the purchase.

So let's go, how to schedule sales meetings? What are the captations, the flow of captation? We have lead capture source, new follower, so every lead that is a new follower of yours is a potential lead. Every lead that is a follower of yours or of your expert is a potential lead. DM, so how many people send you a message? Like, how many people liked your posts in the last 30, 90, 100 days? How many commented? How many saw your story? How many saw your post? How many answered your story?

Because think with me, let's say your expert has 10,000 followers. Of these 10,000, if you only work with one follower, you will have 2,000 meetings. With 2,000 meetings, with 25% of closing, you make 500 sales. 500 sales to R$ 2,000, to 12 parcels of R$ 200,000, gives R$ 1,000,000. That is, if your expert has 10,000 followers,

And if your average ticket is 2,000, you have to make at least 1 million reais a year. "Ah Igor, okay, my expert has 5,000 followers." Great, you have to make at least half a million a year. "So, Igor, my expert has 1,000 followers." Good, if your expert has 1,000 followers, you have to be making at least 100,000 a year. 1,000 followers. We have the example that I'm going to bring to you today, which I brought, which was the one from... Another example I'm going to bring...

Our mentor, if Mateus Nakauoka is there, his expert sells perfume. How do you make money with perfume? He had 1,500 followers, now he must have a little more. At the time he made a hundred and a few thousand reais with 1,500 followers in two, three months. Why Igor? Why could he do that? Because he learned that it is not about the number of followers, it is about conversion rate.

How many sales I can make in customers? How many percent I can make in sales? times the average ticket. So I'm going to show you how you do it. How you actually do this structure. Good! So we are here in a clear example of how to do it. This is his expert, so today he has 3,150 followers.

This guy, you think, "Oh, Mindspeed has 3,000 followers, sells a lot, sells little." It's almost reaching R$200,000 this year. 3,000 followers. Igor, give me an example of lead capture. Followers, how many followers does he have? 3,000. Then, look, DM messages, see?

Igor, why is his engagement so good? Because he is very amazing? He is very beautiful? No, because he simply goes after the lead. You have a lot of leads out there who are anxious to buy something from you, but their ego is so big that they don't go after it. Or maybe they are prepared to go after it. And your job now is to go after them. And that's why he has such a high engagement. Igor, another source of capture, new followers. Look, how many people have started to follow him in recent times? Igor, did you see the part where I stopped following? The part where I didn't? The part where I continued? Yes.

But all this new follower is a potential client to buy. So I brought some structures for you to have as a base for lead capture. And now I'm going to teach you how to schedule a lead. Good? So I'll pass our slide here. This example here, this first example, is a classic and basic example

from an expert of ours, who is a fine expert. So we help other people to sell and earn money with a fine resource. And then we are here. So my pre-sales, in my case, my pre-sales, he said: "Hello, Carlos, my name is Marley, I'm talking about the MGMultas, which is our expert." Guys, without us, without artificial intelligence, it's 100% human. Why? With the height of the superficialization, with the height of the IA,

The high of the superficial contact, who is human stands out. So we realized that our conversion rate with humans is much higher. Because humans like to talk to humans. Real to real. "Tóia, I'm getting in touch because you were selected for us to chat. If you want to watch it for you, we have it available here. Can I exchange ideas? "Opa, perfect. First of all, talk a little bit about you. What do you currently work with? So what is the work of my pre-sales here? He really cares about the lead.

Before being interesting, be interested. Because people don't like that person who says: "I'm amazing, I'm beautiful, I'm strong, I'm tall, etc." No. People like those who open up space for them to talk about themselves. So what is the command for our pre-sale team that makes these agendments?

He was interested in Lydia. He understood her pain, the moment she was in, her difficulties. And Lydia replied: "I'm a lawyer. I work in the banking, civil, labor and defense area." Then he started talking about the income. "How much would you like to make?" Then he said: "X."

So he said he wanted to make 6,000 a month. And then Marley said, what do you feel that is missing for this 6K turnover? And create a bigger niche of clients, as he informed me. Constancy. And my pre-seller said, constancy is very important. And then we start to enter the sale of the meeting. So the pre-sale job, if I work as a pre-seller, is to sell the meeting for free.

the seller's job is to make the lead enter the meeting and close. And my agent said: "What if we had the opportunity to make the subtext even 100 thousand and still specialize in the area of ​​cash resource?" Then he said: "Do you think you can invest at least R$ 200 per month to solve this issue?" He said: "I believe so."

So what we did here, we qualified the lead, so we identified how much he earns, and identified how much he can pay. And then my pre-ventus said: "Confirm your email so we can see the available times here for you." Then he confirmed the email and said the times. We have available times: 11, 1 pm and 6 pm. Which would be better? The afternoon is given. Another example here. So, "What's up, Thaís, okay?" Igor Kadoka here. I asked: "Do you already work with digital?" And Thaís answered: "Yes."

I asked her: "What do you do in digital?" "I'm a therapist and digital entrepreneur." She said: "Nice, and what are you doing to run your business?" "It's not working very well, I was working a lot with organic, but I wanted to make things easier." So what is the idea of ​​pre-sale? It is to identify and interact with the lead in a way that he gives the necessary information to

We know if it can take it or not. Then we ask her: "How much would be an ideal gain for you to earn as a digital in 2025?" Why do we ask this question? To know how much she wants to earn. How much would be ideal for her to earn? And she will say: "X". Do you want to earn X? And then she says X and we ask: "How much is missing to achieve this goal?" Why do we ask this question?

so as not to be incisive. I don't want to ask how much you earn. I want to know how much you want to earn and how much you lack to get there. So, do you notice this subtle difference? I don't ask how much you earn, I ask how much you want to earn

And I subtract how much you earn. So if I want to earn 10,000 a month and I need 8,000 to earn 10,000 a month, how much do I need? 2,000. So, one of the income sources asked me: "Igor, explain how you work." So I explained what we do and then I offered Cal. So what did I do? I identified the points, which are: what she does and if I can help,

This will be in your expert. "Igor, I work with weight loss, how do I do this?" How long does this person want to lose weight? If she already wants to lose weight, if she wants to lose weight, how long does she try to do this? Why does she want to lose weight? If it makes sense for her to enter and if she has enough money to enter a call with you to buy your product, which is that idea of ​​ICP. ICP is Lead Qualified by Marketing, I can help this lead. Lead Qualified by Sales, which is

this guy can pay for me. We get in touch with her, make the schedule and enter the CAL process. So,

You understood all this process. I capture the lead with me. Organic traffic or paid traffic? I captured the lead and called him for interaction. What is my interaction work? Identify if the lead is MQL and if the lead is SQL, which is lead qualified by marketing, I can help him. Does he have money to pay me? Does he want to solve the problem that I can solve? How long does he want to solve? Why does he want to solve this? Knowing these four questions, I can call him to the meeting.

and the meeting to make the closing. I'll move the slide here to the CAO. What is the CAO structure, guys? A CAO structure is made up of: connection, interaction, proposal, objection and closing. There are five blocks. But first, I want to tell you how our CAO structure works. What are the principles behind it? Because I'm going to show you what to say in our meeting, in each meeting.

But before that, I need to show you the principles that will lead to it. Igor, what is the irrefutable principle that you can't stop having? It's a humanized call. Nobody wants to buy from a robot. Nobody wants to buy from a person who says like this, hello, my name is Lucas and I want to sell this product to you. No. People buy from people. People trust people. So my job is to be human enough, to be human to the point of the lead or the prospect here, which is a lead,

Trust me. Because if the lead trusts me, the sales process becomes much more natural. Do you agree with me? It's much easier for you to buy a product from a brother, a cousin, than a person you know now. Why? Because of the level of trust. The more you trust, the easier the sale is. So, for it to open up to us, for it to talk about the problems, for it to talk about the desires. So I'll give an example of a lean lead here.

"Lidia is fat, she is overweight, she wanted to lose weight." But he will say: "I wanted to lose weight." But he won't open up to us to the point of saying what the problems are. So, for example, I was fat. For those who didn't know, I was fat practically my whole life. I suffered a lot of bullying because of that. And I couldn't tell anyone that I suffered bullying, that I was sick, that I was crying in classes. No friend of mine

or anyone I know now, I couldn't open myself to them. So I would need to generate the confidence that I can open myself to them. So the leader who wants to lose weight, who is in a fight with you, he will only open himself to his problems, what affects him, what makes him cry, if you bring him confidence. Because for her to trust you, you can't have sales resistance. There is a thing, guys, called "sale shield". "Sale shield", which is a sales shield. What is this sales shield? Do you know the moment when you're on the street and someone comes to sell you something and says: "No, I don't want it, thanks."

Or you see a banner, you see an ad saying "no, no, no, thank you, I don't want that". As we are living today immersed in many ads, many people trying to sell, our brain created a structure called "Sale Shield", which is a sales shield.

This sales shield is always up. The good seller's job is to lower the sales shield to the point of facilitating the sales process. For him to lower this sales shield, they will trust you. So that's why you should never say that you're going to make an offer for him in the end, a sale. So my whole sales process doesn't happen as an offer, it happens as helping the lead. So I don't say like this, I'm going to sell it to you. I say like this, I'm going to talk to you.

I'll see if it makes sense to you and if it makes sense, I'll make you a proposal. If I don't do it, I won't make your proposal. And then it comes to one of the best points that I want to get to you. Write it down, put it on your forehead, tattoo it on your forehead, tattoo it on your grandmother, something like that. Which is: the process of the Titan protocol is: I don't sell, I help my client buy. Why? Because I don't need to talk about the logical benefits of my product. No, I don't need that.

I need to make my client understand that he has a problem and I understand the problem he's going through and that I know the difficulties and that I know how to solve it and I know why I didn't solve it before. It's a dance. I don't try all the time to keep hitting him or taking him by force. I take my client in a simple and beautiful dance and I'm leading him to the stage where he buys. So you're going to ask the right questions in the right tone at the right time and he himself will convince himself.

So I don't take him by force, he will convince himself. Because, write this down, write this down again: people like to make decisions, not to be persuaded. And my job as a salesman is not to persuade her, it is to make her understand that this is the best decision for her, leading her to the best possible decision. Which means that I believe so much in my product

which is selfishness on my part not to try to sell as much as possible for you. Look at the power of this phrase with me. I trust my product so much, I think it's so amazing, I think it's so good, which is selfishness on my part not to try to sell as much as possible for you. It's the best possible sales process. Because if I can't sell you, I can't get results in your life. If I can't lead you to buy, it's selfishness on my part. Because you won't get results. And my life goal

bring results to you. My product is a way to deliver results to you and you pay me an insignificant part for your results. Ok, so let's go. What is the 80/10/10 method? The 80/10/10 method is 80% of the time the lead needs to talk. And it's not that the lead is talking and you say: "I understand, no, good, cool." No, it's the lead saying: "Man, I came from Minas Gerais and I moved to São Paulo." "Wow, that's cool, and how was this process?"

"Oh, it was bad, I started working in such and such area." "But you didn't tell me to really be interested in Leeds." "Oh, it's because I broke up with my girlfriend." "Oh, how sad." And how are you feeling about it? The seller nowadays, the good seller, he is much more of a psychologist. Because he can get inside the emotions of the Leeds and lead him to have a better action. Because you need to confirm the Leeds' challenges and desires at a much deeper level, right?

If the leader wants to learn English, he says, I want to learn English for when I go to

because I need to know English because the job market is in the English site. But sometimes, it's a leader who has already gone abroad, has already gone to the United States, has already gone to London, England, any other country that speaks English, and he couldn't communicate. He felt hurt, he was sad, he was bad. And that process of sadness inside him, he said like this, man, stop being a fool, because if you don't learn English, you'll have your whole life. And I can only identify this deep desire of his if I really care about him. So 80% of the time, he's talking,

10% of the time about the challenge and the solution and 10% of the time negotiating. So, be attentive, don't say "huh, huh, cool". Say "tell me more". Think that you are with the most interesting person in the world. Think that you are in a meeting with the most smart, most intelligent, most interesting person in the world. And you want to know more. Because the more I know, the more information I have. The more information I have, the more "arsenal bellico", that is, the more weapons I have to use against the lead. Now, okay, I scheduled the lead.

I understood the principles, now Igor, I need to know what to say, how to speak and when to speak. We go to the second slide, which is the first phase, connection. The first phase of the lead is connection. I need to enter the call and connect with him. Good? Did you get to change the slide here already? I arrived at the call.

Ok, I got in the call with Lidio, I got there to talk to him. "Hey Santana, how are you?" At the beginning of this call I wanted to understand what caught my attention the most to be here. So, this is to understand his motivation to be at the meeting.

And I ask: "How long have you known the expert?" So, either I will be the expert or you will be the expert. Then I start talking to him: "Well, Santana, the beginning of this is very simple. It's for us to talk, really talk, quiet. And I understand what your moment is, what problems you are facing and what ways to try to help you solve this. And if it makes sense to you, we talk about the next steps, right?

So what does it mean, Santana? If I see that it makes sense, I will offer a product at the end. If I see that it makes sense. If I think it doesn't make sense, I won't do anything. We'll go: "Okay, finalize this meeting and great." But from that, I need a "yes, of course" and a "no, of course." Write this down, guys. Why? Why do you need a "yes, of course" and a "no, of course"? Because I want the sale to be made at the meeting. And when he promises me, and we call it micropacts,

The lead promete that how he will make a decision, yes or no, in the call, makes my journey easier. Because he won't take an A, it would be interesting, but I don't know. It's not a no, it's a yes or no. And the probability of yes is much closer than a no. Because I'm leading him to the yes. So he won't say no. In this first point, don't talk about time, don't talk about the city, don't talk about the heat. Focus on the time. Why? The faster this start is, the better the segment.

So we go to phase 2, which is the interaction phase. At the beginning we ask an example, of course, of the digital market. So why did you choose this niche? So it's a question of diagnosis. So how did you get here? Did you lose weight? Why do you want to lose weight? Why do you think the reasons for you to have gained weight? Because the first phase is what we call "investigation points".

points of investigation. I need to investigate what are the deep desires of that lead, what are the deep problems of that lead. And then I'm going to ask questions to try to identify with this pain, identify these problems and what really affects it, to then try to find a solution. Then some key success, okay? Question of survey, clarification and qualification. An example of a survey question: "Do the lead to revive the pain he just spoke to hold the wound?"

So when the leader tells me: "Let's say the example of weight loss" "Let's say the example of being strong, so a very thin person wants to be strong" "Why do you want to improve your results in the gym, to be able to put on a better shape, to increase your lean mass?" And I start: "When I go to the pool with my friends, I have a cousin who has a pool house and everyone gathers on Sunday to swim in the pool"

And every time I'm too ashamed to go into the pool because of my thinness. And then we say: "Okay, I totally understand." So just to understand here, you just understand, really, you're ashamed of what other people think because of your shape. And what does that affect you? What do you feel when you do that? Or when the leader says: "Oh Igor, my problem is money." "Oh Igor, I can't make any more money." Good, when you say you don't make that much money, how much does that affect your family?

How much does this affect your morality? How much does this affect your children? Good, this is an example, okay? A survey question. I confirm the desire, I'm in the desire, and I still clench my finger. Second point, clarification question. What does this mean? It means that when you don't understand a question too much, or he brought a very superficial question, I ask a clarification question.

I'll give you an example. The lead wants to invest. So the lead wants to have an investment product and the lead wants to start investing. I ask him: "Why do you want to invest?" Then the lead says: "Because I want to save money." "Oh no, because I want to diversify my assets." This question is very vague. Why does he want to invest? Because he wants to increase his assets. But why does he want to increase his assets? What are the risks? What are the problems he faces? Then I say: "Man, I didn't understand. I'm a little confused.

Or, I'm confused, or give me more details. These two you can use. I'm confused or give me more details. For example, I'm confused. I didn't understand very well, can you repeat better? Or give me more details. How so? Why do you want to increase your wealth? Is it something? Is it because you have a lot of money saved in one area? You don't want to put all the bags on my basket?

"Tell me more" "Oh, I got it" "Oh, okay, you want to increase your VDI heritage in certain areas" "I got it, and what else draws your attention in this specific area?" And I go into his questions to deepen even more. Good. And what are the qualification questions? They are qualifying questions for the moment of call. So if I know that my product costs, for example, 40 thousand,

I'm sure that most people can't buy it. How do I realize that my lead can pay me? I realize that my lead can pay me. There's a very good example. One of the last mentors that came to our Phoenix mentorship, when it was R$30,000, we did a general analysis of his operation. And last month, he had won R$4,000. The guy only won R$4,000. And I made a pitch for him of 12 parcels of R$3,000. So what does it mean? I literally made a share of wallet of 75%. I covered a parcel of it, which is 75%,

than what he won last month. And why did I do that? Because I knew I could make a profit. And I led him to prove to him that he could have more results, but he wasn't attending because he wasn't with me on his side. And what happened? He made R$20,000 in 10 days. Liquid. He made R$20,000. Last month, the whole month, he made R$4,000.

In 10 days with me he made R$20,000. And how do I know? How did I make the pitch for him? Why did I make such a product for him? Because I did a qualification question. I knew which product to offer him from the questions I asked him. Good. So, the third phase, which we will move on to the next slide, is the transition process. And the transition process is a process for you to bring more clarity. So, and there where you say, just to make it clear, how much are you making, how much are you investing, if it's a lead that wants...

For example, you're in the gym. I say, just to make it clear here, how much do you pay at your gym? Which gym do you go to? How much do you usually spend on diet? How is your diet usually? The transition phase is a phase of you understanding the lead and really bringing a result. Then when the lead gives me all his problems, that's where I'm going to deliver the information. Remember, don't be afraid to deliver the information for free. Fuck this information. What I sell is implementation. What you sell is implementation. Why?

Selling a course and selling a mentoring course are totally different prices. And I want the highest possible price. So what does that mean? That's where I'm really going to help my lead. The best way for you is to keep this gym here with this gas, do a diet like this, like this, roasted, and bring a plan of action based on your product. Then do what we call projection. What do I like to do? I like to do the idea of imagining.

So, how would your life be in five years? With good shape? How would it be? How would you look in the mirror? What clothes would you wear? Where would you buy these clothes? If people want to make money, where would you be in five years? Where do you live? Which car do you drive? How much do you earn per month? If you looked at your bank account now, how much would you earn? I make him imagine, very clear, I say, imagine very clear. Why? My job is to make him imagine that

And from that, make my product, my solution, approach it faster. I say: "Man, you can even reach this at the time of the pitch, okay?" And now, sorry, now is the pitch time. Here you are going to make a personalized offer, so it's not a standard pitch. It's a pitch based on what he passed you. So let's say that Lucas is a guy who earns R$ 1,500 and wants to start earning R$ 50,000 a month in three years. He wants to live in Floripa, he wants to drive an M4, he wants to have R$ 1 million in the account. I say:

Lidia, Lidia's name, I forgot what I said, Lucas. I don't doubt that you'll have a million and four, I don't doubt that you'll have a million in the account. Do you agree with me that you can handle it much faster with me? Yes. Do you agree with me that all the problems you're facing, I can help you solve them? Yes. Do you agree with me that your life will be much more facilitated with me? Yes. And do you agree with me that, write this down, if I charge a price that falls on your pocket now, you're in? He's going to say yes. Because I didn't sell it to him, I led him to the account.

So, I write down the gap, I make the projection, I say what he really needs from me, and at the end I say: "If I charge you a parcel that fits in your pocket now, you say yes to me and he will say: "I say". Well, this one is absurd, I'm going to do at least 10 bucks there, just with this information that I passed. And now on the product pitch that you make your pitch, okay? So, you will say: "The delivery, the price, etc." And you will tell him: "Good, are we closed? We are not." "Igor, okay, the lead

Júlio, the probability of the lead saying yes at the beginning is low, even after the pitch. It's low. Then, the micropackage is low. Why? Because the seller, note this, the seller who doesn't break the objection is not the seller. The seller who doesn't break the objection is not the seller. It's the waiter who takes the order. If I'm in a sales call and I just take the order and don't break the objection, that's because that sale is very easy. My ticket is wrong.

Probably, because the lead bought very easily. Or it was a lead that would buy very easily. It would already buy, but the percentage is low. And what I work now, even after the pitch, is to break all objections. Igor, what are the most common objections? Time, money and decision making. The first is time. Igor, I don't have time to execute. Igor, I don't have money to execute. Or the third, Igor, I don't make a decision.

These are the three best When my lead comes with a time problem, what do I say? "Dude, didn't you tell me you had a lot of problems?" And do you agree with me that the same actions executed again bring the same results?

Yes. I agree that if you don't make any decision now, your life will be much worse in the future. It will continue the same thing, but you will earn less money and will have much less time. Because if you think your problem is time now, in 10 years it will be much worse. If you don't change anything now, in 10 years it will be much worse. I'll do the following: I'm implementing this structure in your operation, not so you have less time, but so you have more time, so you can focus on the essential things. Let me talk about the 80/20, Pareto principle.

20% of the shares bring 80% of the results. I'm not here to bring you more work, I'm here to bring you more money. So I'm going to remove the unnecessary things and focus exclusively on the things that bring money to your pocket. So you save time and make more money. Do you want to save time and make more money? Yes. Do you want to look at the past in the future, in this exact moment, and say, I made the best decision of my life? Yes. I'm going to be broken.

Because if the leader doesn't have more objection, there's no reason to say no. If the leader doesn't have more objection, there's no reason to say no. Money. The problem with money is... Man, do you agree with me that everything that is worth a lot, everything that costs a lot, because it's worth a lot, just because it's worth a lot, it's worth a lot? I agree. Let's think of a projection of an investment product, a marketing product or to make money. Do you agree with me that for you to make more money you need to invest more? Yes.

You won't spend more, you'll invest more. Yes, I understand that you need to invest more. And do you agree with me that you already have this expense? Yes. Do you agree with me that if I allocate this expense to something that will really bring results, it wouldn't be worth more? Yes. Because if you keep investing in the same things, you'll have the same result forever. Yes. So you need new ideas, new investments to bring new results. Okay. Let's do the following. What I noticed, you told me, you spend so much on such and such thing, so much on such thing, you earn X. Let's say that you earn, the guy earns R$2,000 per month in liquid.

If you and I pay R$2,000 a month and increase your monthly income by R$3,000, you paid me R$2,000 and earned R$5,000. Would it be worth it? Would it be worth it? Do you agree that I can help you do that? Yes. Do you agree with me, guys, that I can help you sell a product? A product of R$1,500 a month? Yes.

"Ah, you can do it. Just one product? It's one product. R$1500 per month. So, agree with me that if I charge you R$1500 and you sell two products, you're already in profit. If I teach you to sell at least one product per month for R$1500, wouldn't it be worth it? Yes. And then that thing comes in. I'm going to teach you not to sell one product, but to sell several products. And we want to make money. And the third is decision making.

Making a decision is a bit complex because I need to know who the decision maker is. If it was a partner, I wouldn't do it without a partner. If it was a wife,

or father or mother, then I would take one of those and try to dribble him saying: "Would your spouse be happy with you making more money?" "Yes." "Would your spouse be happy with you traveling more?" "Yes." "Would your spouse block you or prevent you from making the decision that would bring more money to you?" "Yes." "Who is the decision maker?" "It's me." "You have to make the decision." How do you structure your ecosystem of products? Some cool examples. I like to have an individual mentor,

as high as possible, a group adventure from high to medium,

And a third product, a cheap product that is scalable and that is in my competition. Good. Forget this recipe for a thousand, I'll draw it for you. But Igor, which is the best product to start? Individual mentoring. Always. Igor has few leads, individual mentoring. Igor has many leads, you have to have individual mentoring, always. Okay? Igor, do I need to create the three? No. Can I make money with one or two? Great. I swear, guys, I don't have a product, I don't have a cheap product yet. It's been a long time since I've been selling cheap products. Why? Because I prefer

and sell more expensive products to deliver more value. Let's draw here. So think with me. So think, 10 sales of products of 1,500. Let's think here in a conversion rate of 25%. And here is a lower conversion rate of, let's say, 50%. So what does it mean? To make these sales here, to make 10 sales at 25% conversion, I need how many? I need 40 Kals. So 40 Kals.

40 calls per day gives less than 1.5 per day. 40 calls, then, which generates R$15,000. And here, to make 10 sales of 500, I need 20 calls, because I have 50% conversion, times 500. Oops, 20 calls times 10, which will give R$5,000. That is, with 60 calls a month, which gives 2 per day, is R$20,000. Simple, basic.

Easy. What does it mean? That even with few meetings, even with few videos, I can make a lot of money. Let's say you have another product here. You will sell 5 products for R$ 2,000, which is not, remember, the Brazilian does not buy the whole price? 10 times 200. This is equal to how much? R$ 10,000. Then you will sell another 10 products for R$ 1,000, which is 10 parts of 100. This is equal to R$ 10,000 too. Igor, I would do the same 20,000 with fewer sales. Good.

I have 15 sales, I have 15 sales here. To make 5 sales of 2,000 to a medium ticket of 2,000 with 25% conversion, I need 20 Ks, which generates 5 sales, times 2,000, equals 10. And down here, let's say a conversion rate better, let's say a rate of 33%. So for 10 sales, how many do I need? 30 Ks for 10 sales, times 1K, equals 10,000. What will all this give?

20 thousand reais again. So it's simple, guys. Simple. Igor, I want to leave 20 thousand now and I need to go to, I don't know, 100 thousand a month. Good, let's go to 100 thousand a month then. Let's think about the average ticket. Tell me the average ticket, 2 thousand reais average ticket, okay? Okay. 100 leads, you turn it into 20 meetings, 5 sales times 2 thousand. How much will it cost? 10 thousand. Good. I want to leave 10 thousand a month,

and for 100 thousand per month. So what do I have to do? This here and raise. Do times 10. So to do 100 thousand per month, I need how much? 1,000 leads, 200 meetings, 50 sales to 2,000, equal to 100k. Igor, but now to do 200k is a long time, it's a lot. What do you do? Hire someone.

Let's think that you will make 100 calls only. If I make 100 calls with 500 leads, I make R$2,000. With R$50,000 per month, you have cash to invest and hire a seller for you. And when you go there and hire this seller, what happens? You can make R$200 with two sellers.

You, one more. "Good Igor, I want to make 200 thousand a month." So what do I have to do? Take everything here and do it twice. So I'll make 200 thousand reais a month. Who would be happy with 200 thousand reais a month? How much? 2 thousand leads, 400 meetings, 100 sales,

A ticket that measures R$2,000, I'll have here R$200,000 per month. "Ah Igor, good! I want to make R$1,000,000 per month." Our goal this year is to hit R$1,000,000 per month. I'll do this here every time it's five. So I need how much? 10,000 leads, 2,000 calls, 500 sales to 2,000. That's equal to R$1,000,000 per month. I believe that R$1,000,000 per month is okay, right? I think it's already okay. So, all this game means that

"For 400 sales per month, how many sales do I need?" Four. "Igor, for 2,000 sales per month, how many sales do I need?" Twenty. But here comes the detail, to make a million a month. I can reduce this, I can put here, with 1,000 sales here only, with the same 500 sales, so increase the average ticket, so I can reduce the average ticket, and increase the average ticket.

500 sales to R$4,000, still keep 1 million. Even with less, and here I can only have 10 sellers. Igor, I want to earn R$5,000 per month. Igor, I just want to earn R$5,000 per month. If I have 50 leads following me, commenting, enjoying, how many do I have? 10 Ks. 10 Ks to 25%, how much? It will give 2.5 sales here. Let's put 3 sales. Put 3 sales to make it easier. Let's put the average ticket here of R$3,000. This is R$9,000, almost 10K. Let's increase the average ticket to 3.3 here. It turns 10K.

Igor, I want to do from 100k to 50k per month. Do I need a lot of team? No.

You can do it alone from 10 to 50 thousand. Igor, I want to beat from 50 thousand to 100 thousand per month. Can you do it alone, you and the expert? Yes, more complex I do not advise so much. Here it would already be necessary to start making the hiring, which we will teach you later in the method of the methods. What are you going to hire? Your pre-sales, your closers, which are sales, where you will have to invest a little more in traffic, invest more in content, to bring more volume, to bring new leads.

You'll have to start training for that. And we have training to train our sellers, to train you to sell more and better. Because think with me, with the same 100 leads, if instead of selling for 5 of the 20, I sell for 7 of the 20. Instead of earning 10 thousand, I earn 14 thousand. Instead of scheduling 20, I schedule 30. What will happen? I'll have 50% more.

If I have 50% more than 7, I'll have 10. If I have 10 here, 10 times 2,000 will be how much? 20,000 reais. So just adjusting each point of this process, I'm making more money. If I increase the volume of leads, if I increase the number of orders, increase the number of sales and the ticket measure, I will make infinite money. Igor, I want to get out of 50, 100,000 and I want to go to 1 million reais a month.

Between 100 and 1 million. Now you will need a more complex commercial structure, but it's simple, I'll teach you that too. You will need a product team, a production team and an operation team. Let's think about costs. You will make 1 million, your cost will probably be around 30%, and sellers, taxes, etc. Made 1 million, 700 thousand of profit cost. Here less, because you won't have that much cost, so 10 thousand is practically 10 thousand.

The more you increase, the bigger the pizza, the more people will share the pieces. So let's recap what you saw so far. First, most people don't make money with the internet because they deal with it as if it were an extra income. And the difference is: companies make money, hobbies generate nothing. Second, you really need a digital model that is scalable and with a high margin. Not something you sell today and die tomorrow. Third, you need to stop consuming and start building. Because painters paint, singers sing, consumers consume, and entrepreneurs build companies.

The question is not if there is an opportunity or not, it is when you will stop dealing with hobbies and start dealing as a company. So if you really want to build a real company and you still have some doubts, in the first link in the description you will click there and you will have access to more than 30 hours of free courses and classes like this one to help you scale even more. And if you want more content like this one, don't forget to subscribe to the channel. Because I'm not here to sell you in fantasy.

to demonstrate to you how the game really works. And now it's simple: either you keep watching random videos, or you stop with that, lift your butt from the chair and start building a business of ability. Just one of those two will bring you the dream you really deserve.