0:00
Oh yes, I know some1 want to create
0:11
a business but this business doesn't want to
0:14
personal gain but I want to make
0:16
this decoration as a boat that can
0:19
shelter people, shelter many
0:21
people, give a positive impact to
0:22
many people, I traveled to various
0:34
regions, regions that happen to be
0:36
known for crafts, for example, to
0:38
Yogyakarta and Jepara, there is
0:41
Karimunjawa and then there is also Bali, well,
0:46
craft shops, craftsmen
0:48
finally closed and went bankrupt, so
0:50
after I studied it more deeply, it
0:53
turned out that it was because
0:55
our craftsmen couldn't compete in the
0:57
modern market, they lacked
1:00
education, for example, with roles, what are the
1:02
market's selling points, and so on, so
1:07
know more about what the market really wants,
1:09
especially our target market,
1:15
the product, we adjust it to the
1:18
Indonesian market and also we look at foreign trends,
1:21
what are the current trends, usually for
1:23
interior design and home decor, the
1:26
trends are usually brought from abroad, right, because of the
1:27
prophetic beauty, a little bit of that is also
1:30
inverse from abroad, so we
1:32
also teaching our craftsmen okay to
1:34
make items like this the method is like
1:36
this and we can also invite them to
1:38
explore materials maybe materials
1:41
that they previously thought were
1:43
liquid waste small pieces of wood well
1:45
we can tell them to make
1:47
products like this So besides that the
1:49
economic value is also higher
1:56
actually this craft is also a culture
2:00
they have knowledge that has been passed down
2:01
from their grandfathers from their fathers
2:04
before they already have
2:06
very good skills so indeed most of
2:07
our craftsmen are still good
2:09
But in my opinion that is one of the
2:11
uniqueness that is not owned by
2:14
goods that are manufactured like that,
2:16
the diesel may be the same but
2:18
for example the shape or curves are definitely
2:20
a little different well that is what makes a
2:22
work of art compared to
2:25
manufactured so nothing else decorating this
2:29
is decorating a space to organize life
2:31
there means if for example customers
2:33
buy products from decorating besides
2:36
they can decorate their room
2:37
to be more beautiful but actually
2:39
they are also helping to organize the lives of
2:40
local craftsmen there was a funny incident
2:43
actually when I went to Boyolali
2:45
so to a copper craftsman who sells
2:48
lamps when I came there I was
2:50
accompanied by a local driver
2:53
because they need to know this
2:55
craft center is everywhere and at
2:57
When I went to the craftsman's place, Malaya
3:00
Ken, the driver, was like that, I
3:01
was thought to be his child, until the driver
3:04
himself felt uncomfortable, I
3:06
was going to start this business, meaning 21 is
3:08
quite young and I think it's quite difficult
3:11
at times. Initially, I wanted to start
3:13
because just imagine a small child. Yes,
3:18
always alone, not accompanied by anyone.
3:19
Then I come to the craftsmen and offer
3:22
them, for example, we collaborate
3:23
and ask them to produce
3:28
they have never found anywhere else before and
3:30
only order a few more pics.
3:32
At first, it was quite difficult to
3:34
invite them to collaborate. When
3:36
I chatted with them, it wasn't
3:39
possible from the start when we arrived,
3:42
right away, for example, oh, I'm from
3:44
Jakarta, I want to try all kinds of business,
3:46
but we really have to
3:48
build social relationships first. In my opinion,
3:52
communicate with anyone,
3:54
we shouldn't just look at the
3:56
material side or think I can profit
4:00
collaborating with him,
4:01
but we really have to do biotrans first,
4:03
we have to get to know them more deeply,
4:06
finally one craftsman joined two
4:09
craftsmen, then by word of mouth, it
4:11
finally developed like
4:12
now, we have more than 30
4:17
Hai has collaborated with the tail,
4:29
the increase is 20-30 increasing
4:33
their income because we are indeed focused
4:35
on their income, this collaboration is
4:38
indeed focused on increasing the
4:39
income of the craftsmen teaching me
4:41
new techniques, my official method, how to
4:44
process new materials, new designs,
4:46
acre, try to apply our inspiration
4:49
to other products, this record
4:51
cannot be separated from
4:55
we will always apply the same business model,
4:57
we will collaborate with
5:00
many craftsmen, for sure, in
5:02
this era, the technology is free
5:05
and we can get it anywhere, I
5:07
dare to guarantee that age is not an obstacle for
5:09
young people, namely, they will not lose
5:12
to compete compared to
5:13
people, maybe they are more
5:15
experienced, but that's
5:17
for us, we still know that we are young,
5:19
automatically writing our experiences, maybe
5:21
not much, but How far we want to
5:24
run, how hard we want to cover
5:26
our shortcomings, learning to
5:28
learn new things, it comes back to
5:30
our personality, don't be too
5:32
afraid to think about this and that, in the end it doesn't happen,
5:34
there is a saying that says
5:36
He's able Who thinks He's able, so he
5:39
will be able if he thinks he can, hai
