Cómo crear una página en Facebook (y empezar a vender con publicidad en 2025)

If your business only has a personal Facebook profile, you are losing sales every day. A fan page or business page is not just to look good, it is for Facebook to let you run ads, start catching customers and increase our sales. Many businesses make the mistake of only opening a personal Facebook account or even a group because they believe it is enough. But the reality is that if you don't have a sales page, you can't advertise.

you lose credibility and that means zero customers. What's up? I'm Camilo Barbosa TV and today I want to teach you from scratch how to create a sales page or fan page with Facebook. It's totally free and I'm also going to show you the latest trends, technologies, artificial intelligence to create a professional page that helps you sell much more. The first thing is to check what is the difference between the personal Facebook profile and a professional profile. When we enter Facebook,

You will realize that on the left side we have on one side our personal profile, which is obviously focused on talking to your friends and has different types of limits in terms of new contacts, statistics, but there are also business profiles or pages. In this case, look, mine is called Camilo Barbosa TV. Something that happens is that you can own many business pages and no one will find out that you are the owner.

So, personal profiles are made for personal use. They have a limit of up to 5,000 friends, while a business page can have unlimited followers. Here you don't even have statistics, you don't have data that helps you achieve more sales, and you run the risk of blocking because it is not designed for business. On the contrary, the Facebook business page is designed for companies.

Brands, consultants, restaurants, any type of business. You have unlimited followers, access to advanced metrics to know what is working, what is not working. And one of the most important issues, it allows you to create publicity, increase your sales and reach thousands and thousands of people.

So if you don't have your fan page yet, it's important, we're going to create it because first it will give you more credibility, you will see yourself more serious, much more professional to have new clients, reach many more people and separate professional life from personal life. It is essential that you cannot mix these two topics. So what we are going to do is the following, we are going to enter facebook.com, we are going to be from our personal profile,

And on the left side of Facebook, you're going to see what it says. Pages. You're going to look for this topic. Pages. And from here we can create business pages. It really doesn't matter. You can create the amount of pages you want for each of your businesses, for your niches, for whatever you want.

So here from the pages section we see that it says create a new profile or create a new page. That's the first thing we have to do. We click on it and look what it tells us. Do you want to create a personal profile or another profile or a public page for businesses, creators, organizations? It says get professional tools, assign access to other people, which is also interesting.

In business pages we can define new accesses, roles, collaborators. It is the professional way, either you have a business or you want to help businesses increase sales.

It is essential to have this page. So I tell you: Public Page, Next. And it tells us: Create a page to attract new customers and fans. Use tools, assign access to other people, get statistics, get more people. What any type of business needs. So look as simple as it is going to be. The first thing it tells us is: Well, to create a page,

Your page is the place where people get more information about you, address, map, reviews, content to increase community and sales later. So it tells us the name of the page. For the name of the page, what are we going to put here? The name of our business. Let's give you an example. What name could the page have? We can be within the world of the personal brand and look what?

I'm going to enter here in the Mike profile and look that for example here the Mike profile is as it is, this would be his name, personal brand ready, he works with music content and others but if we for example look that we are moving

Here, for example, we also see personal brand, I name it, but in this case, BBC Mundo, that would be a business name. So we have to mark it with the name directly of the profile. If it were for me, I would put Camilo Barbosa TV, which is my personal brand, or Master Ads, which is the name of our business, our marketing tools, access to all our online professional courses. So here it will be page name.

Look, I'm going to write simply "page name" so that you have it as a reference. Here is the name of your page. And two things could happen. And I'm going to tell you with an example of my parents' business. Look what happens. We could create

A name that also reflects the service. So if you still, for example, have not created any business, you could put the name of the service and that same name is that of your business. Because it can help that. Because when someone does a search on Google or social networks, you have a possibility of getting out easier. So it's a tip that you can also use. Then it tells us category and there are thousands of categories.

What categories are there? For example, imagine that it is a restaurant. I write "Rest" and here we get: Chinese restaurant, Italian restaurant, North American restaurant, hamburgers. The ideal is to select the most related categories. For example, look, I look here: Marketing, marketing agency, advertising, marketing service, fuel store. Let's imagine it was accounting. Look what I put here: accounting services and there it did not come out.

If it were applications, look here I start to come out different related topics, assets, roots, etc. So you simply select your categories, let's say it is related to assets, then the ideal is that you look for several related categories. If it were assets, look here it is, assets, asset agent, real estate, asset service, the ideal is to select at least the three most related.

so that when someone is also looking for you or goals know exactly what you offer. Ready? Let's go then. Let's go title, category and we will continue here filling the information. Then it tells us: "Ok, optional presentation" Obviously it is important. "Explain briefly what you do"

So look at what I created to make you give a lot more. For us to create a good description for social networks, what we can do is create this description using artificial intelligence. So that you have a nice text. The applications of artificial intelligence like ChatGPT,

Gemini Cloud allows you to write texts, give you ideas, analyze information, today create images, videos, etc. So look what we are going to use. We are going to use an artificial intelligence instruction to ask ChatGPT to create a text for our professional fan page. And we tell him, act as an expert in branding and digital marketing, write a brief and professional description for my Facebook fan page.

It includes who I am, what my business is, and look what we have here in brackets so you can describe your business and artificial intelligence. I improved the whole text.

Who do I help? What type of client? What problems do I solve? Or benefit or give? And a call to action. Look at the example I have in yellow. For example, I am a personal trainer who helps women from 25 to 40 years old to lose weight and improve their health. Contact me for a personalized plan. It is understood super clear. So in the description of this video I am going to leave you the link so that you download and use all these contents for free.

So, what I do is simply select the instruction, copy and we go to a new tab and I'm going to open ChatGPT You could also use cloud.ai, I love it, it's a very good tool. Very good tool. Or if you want to use a totally free one, there is deepseek

which is the Chinese IA, it works very well or you could also use Gemini, which is written Gemini and it is the Google IA tool that is also very very good, ready? Any... the ideal is that you try several So look what I'm going to do I paste the instruction, right click paste and change what is in brackets so that you write texts and use this not only for the fan page but to start creating better texts for social networks

So I wrote the texts, I just changed the information. Who am I? 20 rings, wedding. My ideal client, women who want to get married.

What problem do I solve? They are rings at a medium cost but of high quality. They have different support, I help you, etc. An action call. Write to me to help you find the best wedding ring option. I give you enter and look at the platform. It tells me, here is a brief proposal for your fan page. Help women who dream of getting married without finding the perfect ring. High quality designs at a medium cost that combine beauty, durability. Write to me and I help you choose the ideal wedding ring for your big day. So the ideal is that you give them the...

the most amount of details. Are rings an example? Of diamonds, emeralds, of gold, etc. etc. So, it helps you write these texts. Simply, we select, right click, copy, and we come to Facebook, where it says presentation, we paste it, and look what happens so interesting. Just below where it says, page name, now it comes out. Helps women who dream of getting married, or we could say, we are a local, for example, we are a business. We are an example in...

Guadalajara and we are a business that helps etc. You can give it the details, just remember that if you are a physical business, put your local address. If you are online, you can really put your page, simply web to corre, keep that in mind. So we already have this, we tell it at the bottom, create page, we wait a few seconds that it is being created, ready, next step, ready? So let's go to step one, it tells us website,

If you have a website, imagine that you sell rings and your page, let's look for an example, let's say that your page is this marriage ring, simply what do you do? In the top part what you are going to do is copy your URL if you have a website, ok? and here on the website you paste it, if you don't have a website, you just leave it empty. Then we have a phone number, we look for

our ID, in this case it is one from the United States and we write our phone number. Ready? etc etc. We will write the number. Then email. And what do I want to recommend you? That you have a professional email. If you get me to put, for example, like this: anillosdeboda@gmail.com and you are selling a product of medium or expensive price, no one will believe you. So,

If you want to sell with more confidence, the first thing is that you have to change that Gmail or Yahoo email. You have to change it. Within our courses and contents, we talk about how to create a website from scratch, how to create your personalized professional emails. So check out our information and there we share it. Then we have location. So, address. You write your address, etc. All the details of your address. Then the city and it tells you

It tells you, look, it finds you directly the city you are looking for, for example, Los Angeles, here it comes out, Los Angeles, California, for example, there it is, look, it is in all the details. Then postal code, in Colombia we do not use it, but in the United States we do use it and in many cities, so you would put, for example, what is that postal code, etc., you put the numbers. Then we have schedules and this applies a lot, for example, if it is a restaurant, a physical business, you can say, ok,

Open in selected hours and you put here Monday we open at that time and we close at that time and you control day by day ready? You could also say always open if you have an e-commerce Well, it's always open because people can go to your page to buy 24/7 that's the amazing thing obviously from a web page from an online store then we have

"not available time" so that the platform does not show times ok I recommend that if you leave a series of times then we say in the bottom we say next ready left side bottom

And now I want to show you something brutal, brutal. Well, next point. And it is that when we have already put the data of our business, now what it asks us is: Ok, customize the image. Always on social networks the image, the content, the video is fundamental. So let's work on these two elements. It tells us: add the profile photo. The profile photo is the little one where the person icon is here.

Look at what a person who works in the profile picture usually does. Let's see examples again. Look, for example, if I am here in Santi's profile, his profile picture is from his personal brand, just his picture. If we see here Felipe's profile, it is Felipe's picture. In personal brand it will always be our personal photo, but if it is a business page, it is simply the logo. So look at how we would work our logo.

So to make this image and make it look professional, it looks horrible if the image is cut. Do the following, look how easy it is. We enter canva.com and you are going to create the following. You say "create" and you can put for example here "logo" and it tells you "logo 500x500" that is perfect, click here "logo"

and it opens a square with hundreds of logo templates if you already have your logo, simply add it here and export it if you don't have a logo, here on the left side it says "design" and look at all the logos that come out so beautiful I'm going to select this X and let's say this is my business "Joyas Online" an example look how beautiful it already looks and let's say here below I'm going to put "Joyasonline.com"

Let's say this is going to be my logo. I would already have it, you can simply add an image here, remove this, make it bigger. Look, I can expand it, leave it in the center, also expand here what I put on the website.

And when we have it ready, simply right side, top part, look what we tell it: share, download here as png, download and it downloads an image that is already perfect. I go back to Facebook and profile photo, I say photo, here in downloads I am going to look for the photo and here it is, look here is the image and look how it starts to look beautiful with these little details.

Now, how do we make a cover photo? What makes it look good? And for that we are going to go to Facebook. I'm going to look at some Facebook profile. And look that I entered the BBC world again. And look what they have, for example, they have their logo and they have a cover image. So I want you to check different profiles of your industry. So that you can check how they use this. For example, look, this is a television channel. They use the banner, for example, to talk about a new television series.

or a series that they will launch on the channel. Ideally, you can talk about your products, services, releases, and news in that banner. Take advantage of it because in the end people come and see that content. Ready? So, how can I create that banner directly for Facebook? First option, we would enter Canva and here in Canva you can say again, left side, create, and look what I can put here, Facebook.

and I get Facebook posts, Facebook posts, Facebook cover, horizontal Facebook cover. We are going to select the first one on the right side that says, look, the last Facebook cover. I stop here above and on the left side it comes back and the same thing comes out. Ports that you can use and look, we would already have a design that I could change. For example, here the best, jewels and I put all the details.

and I start to customize it and look what would be nice, I would be nice doing it from Canva this is an option but look at another option that we could do with artificial intelligence for that I want to recommend you a tool that I love it is written like this: Meet Journey

Meetjourney.com, I love it, it's a very good tool. I'm going to enter Meetjourney Unfortunately, they are paid, but I'll show you. This one pays and creates impressive images. You could also make the image from ChatGPT, which lets you use some credits to do it for free. And there are also other tools, for example, look.

Adopt Firefly also allows you to create free images. I'm going to do it with Midjourney to give you an example. And for that I created an instruction so that it is easier for you.

How does that instruction say? I'll leave it to you too. The link in the comments of this video so that you download everything that I have shown you for free. Create a banner image for my Facebook fan page to this extent. Brand colors, indicate the colors. Main text, indicate the texts. Secondary text, indicate the texts. A short call to action. And visual style. So you can use this to pass it on to a tool and he will create it.

So I wrote the text of what I want and look what happened. I told him to create an image for wedding rings and look what he starts to create me. Four images totally made with artificial intelligence. And I want you to tell me what you think of the quality of these rings. I asked him to use blue and yellow and look what he created me images in these colors.

Look at how it starts to create these images that could serve as backgrounds I could copy them and use them or here in this same Midjourney tool, simply all the tools will tell you to write or ask for whatever you want you can tell it here look at what it will put, for example, hands

of a girl where you can see a wedding ring in the background you can see Paris out of focus look at this image that we are going to create to see how it comes out

and look how incredible it is how it starts to create it quickly before when one worked these images it took minutes but there are many tools that are working very quickly look for example at the banner images that is creating me and tell me how you think an image of these if I am selling for example wedding rings that already goes 80% of the creation of the image 96 100% then here is the image then look for example this image looks totally real

Would you need some composition? Yes. Look at this other image. Look at this other image. Look at this other image. This one is much prettier. What could we do with these tools? I could tell you to create some variations. And look here on the right side it says "Body" and it's to create variations. So I can click on it and look that it starts to make me new versions related, for example, to what I asked for. Wedding rings, marriage, etc.

And look at these images, I think they are very very beautiful, different variations, so you can choose which one you would have liked. So when we have finished our banner, whether it is one of these images, look, I'm going to leave this one. I'm going to say download, look here is the download icon. And already on Facebook, I simply, where it says add photo, I add the photo.

and look how it starts to look nice, I can obviously drag the image right now it looks like it's covered with the ring but we are going to give it next save first add call button to the action and we can add different types of buttons register visits, reserve, start order, everything depends on your type of business if I am an online store, see store, if I am a restaurant, start order

If I just want them to write me by WhatsApp, send a message by WhatsApp. If I want them to call me, make a phone call. Choose the one that is most important to you. I'm going to select, for example, "buy", that they go to an online store to link an application as I would like, or simply WhatsApp. So you choose the button directly, we give it "ok", "accept" and we follow all the details. Let's see, I'm going to leave here the example of a web page that I had found.

If you have a website, you can put your website. We click save and the image, the title and now a button that says go to the website, send a message, whatever you want. We click next.

And let's see how our sales page design is improving. Finally, it tells us to connect your WhatsApp if you want them to write to you from the page. So again, you select your WhatsApp phone number, which can be normal WhatsApp or business. Obviously, you can improve it with business. It can happen here. It tells us, do you want to invite your friends? It's fine if you're starting from scratch to have more followers.

And we say "Ready" and our page is created. Let's check how it looks. And look, it looks perfect. Look how beautiful it looks. The banner, the image and here on the left side all the details that we put: address, phone number. So it's a new way for you to be found on the internet. Sell and everything free at the end. So now I find my business page. We are in our Facebook profile. Look, I'm going to go to my personal profile.

that Camilo Barbosa, on the left side, we are going to go to the Facebook logo and where it says "pages" on the left side, look, pages, pages, and here in the pages section, look what comes out now, here is the jewelry one with the logo of the X, you can already have access to your page here to manage it, add information, share it with your friends and start generating community.

So what is the next step? When you have your business page, it is the first step. The next step is to define exactly what you are going to do with your strategy.

Use only free content to reach new people or also get rid of the digital advertising of Facebook, Instagram, making investment in advertising to reach thousands of people. So your next step now is: leave your WhatsApp well connected, start creating content and if you want to create more advanced strategies to sell with your website, check our complementary content of website, campaigns, pixel.

Or if you want to go by our hand, I invite you to enter masterads.pro, where I share different free courses and payment courses that have directly our support and mentoring. So guys, I'm Camilo Barbosa TV. Don't forget to subscribe to the channel and activate the notifications. If you want to learn to monetize your passions with digital marketing, we'll see you here with more content. So, hugs.