Find the Most Useful Person in Any Room Using This CIA Hack

CIA knows that to find a useful

individual, you have to target an

intentional group. And when you're

targeting a group of people, you have to

use a tool called influence. So CIA uses

an influence matrix and a targeting

blueprint together to identify the most

important people who have operational

utility that help you get the outcome

you are looking for.

Whether you are a business owner, a

career professional, or even just an

aspiring student, you already know that

the outcome you're trying to achieve is

heavily dependent on important and

useful people that you meet along the

way. CIA knows that important people are

key to success. So when CIA is targeting

the most useful people, it uses a

combination of what's called an

influence matrix and a targeting

blueprint in order to identify those

individuals. When you're looking for a

useful individual, you have to start by

looking inside intentional groups. This

is a process CIA calls targeting. And

when you are targeting those useful

individuals, you have to use a tool

called influence. You can influence a

large group to take specific actions

that highlight to you the individuals

inside that group that are the most

viable, the most useful, and the most

suggestible to your cause. I've seen

this work in the field and I've used it

to build my own business and my own

popularity online. And today, I'm going

to show you how to use an influence

matrix and a targeting blueprint to

identify those few useful individuals

that help you get the furthest the

fastest. First, you have to understand

the difference between influence and

persuasion. These two words are often

misunderstood when people talk about

them. At their core, influence and

persuasion are different because of what

motivates a person to take action. When

you are trying to persuade someone, you

have to lean into emotion. When you are

trying to influence someone, you have to

lean into logic. People who are

persuaded to take action take action

because they are emotionally inspired to

move forward. People who are influenced

to take action are taking action because

they truly rationally and logically

believe that the action they are about

to take will benefit themselves. This

difference is critical because you

understand why persuasion is so much

weaker than influence. If you've ever

purchased something because you were

really inspired and then the next day

you regretted your purchase and took it

back, that's because you were persuaded

to take action. If you ever started a

movie that you really didn't enjoy, but

you thought for sure it would be a good

movie, that's because you were persuaded

to hit play. If you ever said yes to a

date because the person you were talking

to seemed funny and interesting, only to

find that on the date itself, you were

bored and couldn't wait for the date to

end again, you were persuaded to say yes

to the date. On the other hand, if

you've ever been in a position where you

started a job and kept working hard,

it's because you were influenced to take

that action. If you ever started to read

a book or get into a series of movies

that you followed through because every

new book and every new movie was

interesting and enjoyable, that's

influence. If you've ever found yourself

sitting around on a toilet or a park

bench or even behind the driver's seat

of your car thinking about an idea that

someone said to you earlier or

reflecting back on something that

happened to you recently, that is

influence. That is you logically and

rationally processing information

because you know that it benefits you in

some way. The key to targeting people is

not to persuade them to follow you, but

to influence them to believe in you. The

second important thing to understand is

that influence doesn't require bells,

whistles, or shiny lights. It just

requires precision and leverage. When

you talk about influence and precision,

it means that you need to know exactly

who you're trying to influence.

Remember, we're looking for a useful

person in an intentional group. Well,

how do we know how to find that

intentional group? That's where

precision comes into play. CIA uses a

tool called psychoraphy. Psychoraphy is

a mix of psychology and demographic

information. So we use the two together

to essentially create a demographic

description of a specific psychology. So

where classic demographics talk about

age, gender, race, education level,

location, psychography instead talks

about things like values, beliefs,

background traumas, future aspirations.

You can actually model an individual

using their psychography just as much as

you can model an individual using their

demographic information or their

demography. When you're looking at

intentional groups, you're looking for

groups of people that follow a set

psychography because that's how you know

everyone inside that group essentially

follows along the same lines of beliefs,

values, aspirations, and background

traumas. The second part to influence is

understanding how to use leverage. Every

individual has leverage and can be

leveraged. Understanding leverage as it

relates to influence really is the same

as the leverage you learned in high

school physics. It's all about using the

smallest possible handle to create

momentum against the largest possible

object in the shortest amount of time.

Whether you're trying to move boulders

with a 2x4 or whether you're trying to

move people closer to treason, the same

rules apply. You want the smallest

possible handle that creates the most

momentum against a large immovable

object. Now that you understand how to

use precision and psychography to

identify the right group of people, all

you need now is the right bait or hook

to find the most useful person for you

inside that group. And that's where

leverage comes into play. As an example,

let's say that you're looking for the

perfect bottle of wine because you know

you have an important dinner coming up

and you want to make a positive

impression. Now, you could just go to

the local liquor store and ask them to

make a recommendation, or you could go

walk through the aisles of your local

grocery store and just grab the most

expensive wine that happens to be at the

deepest sale right now. But because you

know you're trying to build influence,

and you understand the importance of

precision and leverage, here's what you

do instead. First, you make a few calls

to friends and family, maybe co-workers,

and you ask if anyone knows somebody

who's really into wine. I promise you

that you are just one or two people

removed from somebody who is intensely

intelligent in wine, possibly even a

trained Somalier themselves. Once you

get that person's name and phone number,

you give them a quick call and you tell

them exactly what your situation is.

Whether you're trying to impress your

date, whether you're trying to impress

your boss, maybe you're just trying to

impress your spouse on a special

anniversary. Either way, when you tell

them what you're looking for, they will

have a series of opinions to share with

you. They'll be informed in wines in all

the ways that you're not informed in

wines. What's rare? What's special?

What's unique? And the reason they're

giving you this information is because

they want to share their information.

They want to be seen as an expert.

They're experiencing what's called an

ego-based motivator that gets them to

share valuable information even though

you're not going to pay them a dime. If

you haven't discovered your secret spy

superpower, then somebody else might be

using theirs against you. CIA teaches us

that there are only three types of

people in the world. Those who motivate,

those who manipulate, and those who are

being controlled by one of the other

two. I created a threeinut CIA style

quiz to help you unlock your secret

psychological advantage and identify

your hidden blind spot. All you have to

do is click on the first link in the

description below or scan the QR code on

your screen and you'll be taken directly

to your private quiz. This test was

developed to help you weaponize your

naturalb born gifts and use them to get

ahead of 99% of people in power, wealth,

and purpose. It was also designed to

make sure that you can protect yourself

against those who would use their skills

against you. I want you to discover your

secret spy superpower and use it for

good before somebody else uses their

power against you. This is the power of

influence because you were able to use

precision-based psychography when you

reached out to your network to ask for a

wine expert and then you were able to

use leverage because you told the person

who recommended them, why they

recommended them, and you're deferring

to their expertise in order to get

information. This mix of both

psychography and leverage is what yields

you the very useful information of

exactly the right wine for your

situation. The combination of precision

and leverage in this situation is

exactly what provides you the best

possible outcome. Useful information, a

useful person that comes from a

deliberately targeted group so that you

can have the best possible outcome you

desire when you open that bottle of wine

at that special dinner and make an

unforgettable impression. Precision and

leverage have been used throughout time

to build influence. One of my personal

favorite examples is the way that

Gingaskhan broke through the Great Wall

of China. Most people don't realize that

in 1213 as Genghaskhan was spreading

across Asia, he had to ask himself a

very difficult question. Does he try to

attack the Great Wall of China? Does he

try to climb the Great Wall of China? Or

does he find some other way to get

around or through the Great Wall of

China? Now, he knew that the Jin Dynasty

on the other side of the wall was

already fractured, already falling

apart, already in competition with

itself. So if he tried to attack the

wall or scale the wall, he would unite

the Jin Empire and that would work

against his long-term goals. So instead,

he decided to try to pass through the

wall using influence. So he built

networks of informants, useful people

who were already questioning the Jin

Dynasty. And then he had those people

volunteer for service at specific gates,

doorways, and fortresses across the

Great Wall of China. And then in 1213 on

the same night at the same time all of

those people that he had leveraged

opened the gates and simply let Gingis

Khan army come through the Great Wall of

China and invade the Jyn dynasty and the

Jin Empire. And that's how Gingaskhan

continued to spread across China without

ever having to fire one cannonball or

one arrow at the Great Wall of China.

When you marry precision and leverage,

that's how you create an influence

matrix. That's how you create a system

that allows you to find intentional

groups and identify the most useful

individuals inside that group that will

help you achieve your outcomes in the

shortest possible time. Using that

influence matrix, you can build a larger

targeting blueprint. A targeting

blueprint is nothing more than

identifying all the types of useful

people that you need in order to achieve

your long-term goals. So imagine an

influence matrix helps you find one

useful person, but a targeting blueprint

allows you to find multiple useful

individuals that help you achieve a

larger goal. That means you're using

precision and leverage to find the few

useful individuals and then combining

those useful individuals together using

your targeting blueprint to build

something bigger. In our example

earlier, we talked about how to find

somebody who's an expert in wine. Well,

very likely whatever you're using that

wine for, whether it's professional or

personal, you will need other experts to

achieve your larger goal. Maybe an

expert in travel, an expert in dining,

an expert in jewelry or gifts. As you

combine those experts, you're building

what's called an asset stable. A stable

of people that you can leverage, that

you can rely on, that you can use to

give you unique information and insights

that help set you up for long-term

success. CIA builds these stable of

assets based on countries, whether

they're Chinese or Russian, based on

topics, whether they're focused on

drugs, whether they're focused on

nuclear proliferation, even based on

utility, whether they're somebody who

helps get cryptocurrency or somebody who

helps smuggle gold. We use these asset

stables and we put them together in our

large targeting blueprints in order to

achieve major operational goals that we

wouldn't be able to achieve without our

asset stable. The last and most

important point here is that when you're

trying to build influence, whether it's

with an intentional group or a useful

person, you can't take a

one-sizefits-all approach. It's not like

mass marketing. You can't just plaster

the walls with colorful images and

pictures and quotes and hope that from

that somebody is going to appear. You

have to take a much more intentional,

methodical approach like we've talked

about here. You have to identify

psychography. You have to use precision.

You have to identify those individuals

that are most susceptible to the

leverage you have to offer, whether

that's money or ego or even romance. And

then when you find that person and you

leverage their utility, you put them

into an asset stable with other people

who have also proven to be useful. And

then you use that group of people to

achieve the next larger and the next

larger goal after that. This is how a

small group of individuals perform at

the highest level. This is how a small

group of people become the wealthiest in

the world. This is how some businesses

grow and expand and other businesses

fail because they simply understand the

power of precision and leverage in the

process of influencing individuals and

creating a whole asset network of people

who are motivated to help you. Not

because they like you, but because you

have the right leverage. Influence isn't

a volume game. It's a skills game. And

today you learn the skills that you need

to beat 99.9% of people out there in the

influence game. Build your matrix, use

your blueprints, and you will move the

world around you. I'll see you on the

other side.