20 Pengusaha Tanya Cara Sukses Cari Uang di Sosmed ke Samuel Christ

Well, but now, if it goes viral but

doesn't make money, what's the point of going

viral? For example, if you take the example of selling a watch,

for example, CK is selling a watch, but

only 10,000 people watch it,

but only 100 people buy the watch, so he

doesn't need millions of views.

But in my case, the ones that

work best are hate comments and

reactions because I've tried them

all and in the end, the ones that convert the most

are hate comments and reactions.

That's me. So, thank you for joining us

here and let's get straight to it without

further ado, let's get started. Andre, do

you want to ask something first? Anything about the

social media business, the obstacles may be something

more to the initial method of branding, uh, a

brand,

okay,

uh, the ones with quotation marks

aren't that FYPable.

Okay.

Hehe.

How to brand a

business

that seems difficult for FP?

Yes, that's how it is

.

Yes

Okay

Andre. So I will explain the

marketing funnel concept first,

where

in the marketing funnel, welcome,

hello, welcome.

I have actually explained this in

several of my offline seminars,

but I will repeat it again here in the world of

marketing funnels, there is something called

Tof

Movu

and Boofu. So

, this is the top of the funnel. OK,

this is the middle and this is the bottom.

Well, I think in

this marketing funneling, all businesses can

definitely use this concept. Whether his

business can be branded or

his business cannot be branded

or is difficult to brand. In my opinion,

if you use this, especially on social media, it

mostly works. So, why is

that? Because this is the

concept. So, every content

you create on social media, in the past, perhaps

in the influencer ship that I

taught, the most important thing was to go viral

first. Well, but now, if it goes viral

but doesn't make money, what's the point of going

viral?

So we have to balance between Tofu,

Movu, and BOVU. And in

my own content, the proportion is

50%

of our content is Tofu, 35%

is Movu, and the remaining 15% is for

BOfu. Okay. Well, now I will explain

what tofu Movu, Boofu is. This tofu is

top of funel. Well, this is for viral.

So, this is pure, there's no need to sell

anything. purely for viral purposes only. So,

how about going viral? Here there are

seven factors of virality, yes. This is what

if B shift is smooth, you will definitely

understand. So there are seven factors

of virality. For example, the first one has

pros and cons. Pros and cons.

Well, then the second one, for example, is ee

which is related to famous people.

Okay, famous people. Well, things like this

should be included in

your content. For example, what is your business

? Construction

and supplier.

Construction and supplier. So, you look for

news related to

government policies, perhaps products

and their pros and cons that many people comment on, which

can attract people to comment, and

ultimately your video will go viral. That's one

example. Or for example, if you take

a case like a famous person building a

house, for example, how expensive it is, you

explain the point is that you have to go viral

first. And if, for example, you go

viral, people who initially never

saw your face will

at least see you. So, if you do this

for a month,

how much content will you have in 50% of a month? 15. If 15 of

your content goes viral continuously, it means

that people who don't know you have

now at least seen your face

. Okay, now that people

have seen your face, how do

they get them to follow

your content? From initially viewing

to following. Well, that's the function

here, there's something called mofu. So, what does Mofu

or middle of the funnel

give here? Trust. So people

who have seen your face here

trust you. So

what are the results that come out here? Follow

, share,

comment,

and even DM. If he

really trusts someone, he will DM me, "

I want to consult." I want this

, right? That means your middle ofel is

already working. So, how do you

create content that inspires trust

here? The first thing to do is create content

related to

your business education. So,

what is the end result of all this

? Promotion to business right. Business or

branding or whatever that's what's

here. No matter what you sell. So

tofu movuya must be directed towards

one main thing, namely this business.

For example, you can't talk about

fashion when your business

is construction, it doesn't make sense. Do

you understand? The construction here

must all be geared towards the same business.

Movu is the same. For example, you tell us

that, by the way, these are the results of the

house we have built. This is an example of the

goods that we have supplied so that

people know that oh, it turns out the process is

neat, you are smart, you

can see from this angle,

the results are good, right?

What makes people trust. Once you have

trust, he will follow, he will share,

he will comment, DM. Well, here

something called engagement has emerged. If

you've reached this point, that means around this, right?

Let's assume that a month is 30 days,

this means 15 contents, which means around

how much? 10 lah ya lah se konten. So

what is the rest of this bovu bottom of the funnel

? Sales

or selling

here is selling.

Well, the selling I mean here

is hard selling. So at the bottom of the

funnel, you don't have to think about

how to go viral anymore. It doesn't matter. BFO,

we don't need big views,

just 5,000 to R. 000. For example, if

you take the example of selling a watch, for example, Ice Cek

is selling a watch,

only 10,000 people watched his reviews, but only

100 people bought the watch. Are you full,

bro? In one content 100 people buy

watches. So you don't need

millions of views to sell. The

important thing is to be full, that's basically the

principle, right? It's the same with

me. For example, I want to open a

workshop with slots for only 70 people. I do

n't need this one video to

get 10 million views. I only need

10,000. But 70 people converted

my full batch, I was already full

. So the term for bottom ofel is to

go straight to sales, the focus is selling. Well,

the proportion here is only 15%. So

maybe if we divide it into a month, we will

sell at most once a week, at most

twice. Because the

more you sell, your personal branding

decreases. So what happens if everyone is

selling? People are selling

and people get annoyed and

unfollow them. So, when there's a

balance between 50% going viral

and 30% gaining trust that

this person is smart, has

credibility, and produces good results, then we

sell to the target audience,

the results will definitely be much better.

Because it's like people are already

acquainted from the beginning, then we get to know each other better

before we make an offer. Well, now

the problem with the brands that you

mentioned earlier that are difficult to brand

is that from the first day they have been selling

continuously. People don't even know who

is talking about selling. Yes, it's impossible

. That's why people

at the mall hand out flyers, "Come on, Sis, go to

the apartment." We're like that too,

you know. But if our friends

offer it, even though it's not nice,

sometimes we just accept it.

But at least because we already

know the product, maybe it's good, we're

sure it's good, so we accept it in the end,

right? So, this is what

each of us

here must do so that when we create content, it

not only goes viral but can also

generate income. Okay. Well, now

I want to go in. How can we ensure that

when we sell this, as I

mentioned earlier, we can satisfy our customers,

for example, out of 10,000 people,

100 buy. Well, the first thing

is that when we create content, the

bottom of the funnel is no

longer possible to use the old soft

selling strategy. For example, at the beginning, when we

create content, we look for the

pros and cons. Then suddenly in

the middle of it we said, "Well,

so that the government's policy

isn't too heavy, use my services."

That guy is definitely a swipe. So it's

better to be clear from the start

if we want to sell.

So, how do you sell it? Well,

this is the format that works best. Because

I just finished discussing with my internal team

for the past 2 days. There are

two formats that work best for

selling. So, we are selling but it's not

like selling. The first

is hate comments.

This really works for us.

He com. For example, for example,

what was your business? Construction. What do

people usually hate most about

construction? What usually?

Try holding the microphone. It's

normal for the timeline to go backwards.

E no, it doesn't mean hate comments, what

people usually accuse you of or like

people usually, if they are jealous of you, they

will say something to you about

your construction. It's

expensive, huh?

Expensive for example. expensive for example, you might

say, "Wow, this is possible, wow, this

construction is expensive for example, after that,

eh, expensive, slow and ugly again for example,

like that, right?" Well, this head command

can be created at the beginning, so it's okay if

you just create it. Okay,

you create this head command then you

capture it and put it as a hook. So, you

read the head comment first, at the beginning you

can read something like this, the construction is

expensive, slow and the results are bad.

After that you respond. The way to respond

is that you respond positively. So

you say something like, "Wow, Sis, I'm

sorry, Sis. This price is

subjective. We don't know which one is

expensive or cheap. But to make

it transparent, I only

take a 15% profit from the total.

Okay, after that, you continue.

Our results are also like this.

We use grade A, grade B materials,

blah blah blah. The materials are like this.

Our work also tends to be faster

than blah blah blah using all the data.

Now, for those of you who want to make this for an office,

for a house, just click ee what?

Just click the link in the bio. You

can have a free consultation

after the video. I've

been selling, but it's not like selling,

right? I've been selling, you know,

that's hard selling B, you know, a whole

video of me selling, but because I

respond to head comments, people don't

think it's like selling. If

you ask me how the views are? It's definitely

smaller than Tofu. But when

someone can watch it all the way through

, what I said earlier, yeah, If

only 1,000 people can watch it all the way through

and 10 people convert, that's it

. This is only 1%. If it's still

not enough, then go back to

uploading 2 a week, 6 a month. Really, with

just 10 clients a month, how can you

not be satisfied with making

that construction? So, that's a strategy like that.

Okay. So, the second one can be from

reactions.

Now, what do you mean by reaction? For example,

someone makes a statement

about government policy,

for example, they say, "Yes, this tax is

going up blah blah blah." You react and then

you connect it to the service you

provided the construction. These two

usually work best for bovu

and this can be used to sell

products, services, or anything else, including

watches or what was that earlier, heavy equipment services and

so on, that's really possible, right? Many

things from these two formats have become

thousands of content. Answer the question or

not?

Answer once.

Okay, yes. In my opinion, these are the formats that

everyone, every creator, needs to

use in this day and age, namely Tofu,

Movu, and Bovofu with a pattern like

that. Next, Yes. Anyone else want to ask

? Okay,

head comment and reaction. For example, I

want to sell a villa.

Okay,

for example.

Okay, selling a villa.

Okay. Usually, let's go back to this. Usually,

what is the most common head comment that

people get when they want to sell a

villa?

Mmm, expensive is the same as similar. If it's expensive, it

goes back to this. You can use the previous

example, like ee it's

not close to the beach, for example, a villa

in Bali.

Oh yeah, for example, like that.

Okay. Let's say it's expensive and the view is bad.

E the view is not close to the beach,

for example. Okay. The answer is the same.

Oh, I'm sorry, expensive is

subjective. But if we want to look

at the data, a villa in Bali costs

around 5 billion. For example, 5

billion. Meanwhile, my villas with the

same size, our price is

below the market 80 e 20% eh yes 20%

cheaper than our market, only 4 or so,

for example, if we say something like that, right?

Okay, great. Then, sorry, we are

not in a beach area, but let's

see that behind this is a cliff,

this is Mountains, these are rice fields.

So, I can't possibly

tell people to buy my villa

because I only have 20 villas

now. So, for those who like mountains,

if you want, we can contact you for a

consultation first via bio. For those who

don't take it, it's okay to make

one video.

But that's number one,

maybe I remember more about number

three, number four, there are

number three numbers for the format. Okay.

Well, for now, I think the two that

work best are these two.

Okay.

Actually, there's another, for example, a third

, a testimonial,

right? This can also be a testimonial or

the fourth, for example, we call it

damaging admission.

Damaging admission.

Nar. What about testimonials? So

our customers give us a reaction, the

customer has something to say, then after that,

we connect with our response

or something? It

can be like that. Hey,

so your customers that you recorded,

right? I was really helped by Mr.

Jonas for his services.

Or you tell the story, you tell the story

using a good hook.

For example,

Oh,

eh, let's say selling heavy equipment, right?

Yes.

For example, this company just

supplied 30 companies, ee, 30 pieces of heavy equipment,

and they needed it urgently. Luckily, we

have 10,000 pieces of heavy equipment ready to ship.

So they don't have to wait any longer

to delay their customer's project.

Okay.

Then you can come in. Now, for

our own specifications, this clamp is

like a time zone clamp that can't be

removed, for example, like that.

For example, it continues with blah blah blah blah blah blah

like that.

Okay. Okay.

So, what is damaging admission?

This is speaking honestly. For example, ee,

I'm sorry, Sis. I do know

that the price of my heavy equipment is

indeed expensive compared to others. That's

honest, right?

But our quality is like this, you know.

Hmm. The negative dedication. Is the negative

at the beginning and then you wrap it up with

your positive things. So there's

only one negative but there

can be many positives.

Yeah. I think

so. This will make people feel like oh

yeah, he's honest, he's not trying to cheat, you

know.

If the reaction comes back, for example, like a

villa,

we have to capture it. For example, maybe

Mr. Tung

said that property prices will

rise in 2030. Let's see, let's

pretend we're reacting, then we'll say,

"Wow, if property prices really do

rise in 2030, [laughs]

you guys should buy my property.

You have to hurry up and buy this,

you have to buy this quickly. While this

location is strategic, the hard selling

has been exhausted and the

CTA has ended.

Clear?

Clear.

If the industries are different, then you

have to choose just one industry.

That means you can't do it

all."

Right. Right. So one social media

focuses on one industry by

industry only. If you can't, it

won't be effective. So it

can. It won't be effective. For example, for

example, the influencer has

their own social media,

then for example,

my mask shop has its own social media

. Well, for your branding,

it's actually okay at first,

try it on one topic, but

if you've

grown, adding others is also

okay, but thin.

Oh, so just focus on one, then

later, oh, I have another, there's another like

that.

Yes. Yes. The important thing is to get the feel for

this first. Because if, for example,

your business isn't really working, your tofu is

n't really working, then suddenly,

who's promoting these five businesses,

for example, like that?

But if your focus is already working, then come

here gradually,

give it time to process. There's already a

conversion to your first business

, the main one,

adding others is okay. This is a

mix between personal branding

in Tofu and Momovu.

So this is for personal branding

here. Personal branding. Now,

this one is for selling.

Yes.

Now, why? If we only do

personal branding, which is what

I've been teaching

influencers, you won't be

able to make money because it's

really hard to get endorsements these days.

So I totally understand your situation.

That's why after I implemented this, oh, it

turns out it works better. And

I really encourage you, if your

position is still only in tofu and MOV

right now, please add this.

Please think of something you can sell as soon as possible

. Whether it's a service, or

whatever. Because ultimately, making

money is where it's at. Clear? Okay.

Yes, please.

I'm really curious about how we do it. How

can we use AI to build trust?

Good question. In this case,

trust isn't about liking the AI ​​video or

how to say it, so trust here is

about the message you tell the

audience.

Yeah. So it's not about liking who is

talking.

So it's really about the message conveyed to the

audience. Yes, yes, Yes, yes. And I

think if the topic or the message is

clear, then it doesn't matter

whether it's AI or human that is talking to the

audience. Yeah,

it's about the message.

A little bit more to add.

Yeah, [clears throat] Sam says it's not about

the, you know, it's not about whether

it's human or AI who's talking in

front of the camera. It's about the

message. So, it might be your content that

is getting saturated.

So you have to refresh the creative of

that content itself and find new winning

content at the end. So yeah, you know

what I mean, right?

Yes. Bis.

Okay. Earlier, there was Kemala,

for example, a content creator who just hopes for

endorsements, but that can't happen

this year. Well, I already have a

personal brand, I've made tofu,

now I want to go to bovu, right?

I'd rather create a new account

to sell or use an existing account

but convert it to an

existing account. Use an

existing account. Like this, what is your content

about now? Education What?

Students.

Student education. What have

you thought about that could

generate money from student educational content

? Now it's about

college equipment attributes and

it's also words, right?

College equipment attributes, like,

you want to sell to a desk for

college,

okay, that's possible, it already exists,

but why should he wear your clothes,

why doesn't he wear his clothes that he

already has

because this is for

new college equipment, like a black shirt and skirt,

and like he doesn't have one yet,

ee, there's still a chance, in my opinion,

but in my opinion, if it's just a

shirt, I think everyone already has a

shirt, right?

Okay,

actually you can test that, but

if it doesn't work.

Okay, okay, okay, I've tested it and it

works too. But I want to convert more

.

Oh, it's more meaningful

now, you sell through BFU

content too. Heeh.

Through content too.

Hey, how many pieces of content do you create in

a week? Now I think I've only

posted three recently.

But one piece of content can

sell hundreds.

Oh, that's already really good.

That's already pretty good.

You can maximize it through GMV. Max is enough

if you know GMV Max. Okay, I know.

So, you use ads to boost

more, usually if the organic

is working, you boost using JV Max.

Okay,

it will blast to even more

people.

Okay, so using an existing account

won't damage the

existing personal branding.

Sir, as long as the proportion is at 15%. Is there anything else you

want to ask? Okay, okay.

Previously, we were taught

how to create viral content. So, the

current method is what

's next, right?

Right. Right. So, there are

a lot of monetizations, right? Well,

I was hoping there would be an

advanced class for monetization because

we didn't know the steps

for selling

digital products.

Right. Actually, to answer

that question first, we

will actually be holding a workshop in July,

July 18th to 19th, for 2 days

at the AKR building. The AKR building and we are

only open to 70 people. Only It's really

only specialized for people who

already have a sales business.

That's all true. Well,

I just don't feel comfortable talking about it here

because I'm afraid SM will sell again, sell

again, you know.

But starting tomorrow, we should be

campaigning to promote it. So,

if it's suitable and you

really want to join, feel free

. Because there, we'll give you a

personalized roadmap, like what

to do next to scale up the business

and other hosts. One thing we

'll learn more about is all of this,

but it will be more in-depth for two days

from 8:00 a.m. to 5:00 p.m. Oh,

okay. But for business content

and for selling digital products, it

might be a little different.

Actually, if you say selling

physical goods, our books have sold more

than 100,000 copies.

Heeh.

We also sell them through TikTok,

through TikTok Shop. And the way we

promote it is the same. So, in the

head comment, for example, someone says

something like, "This book is copied from

CGPT." We explain that we I don't

copy and paste from CGPT like that.

Actually, this technique can be used for both

services and physical products.

Okay, thank you.

Thank you, thank you, thank you.

How do you know if someone trusts us from the content

?

First, they'll DM like, "Thank you,

the content is really good, very helpful,

from what you can see from the comments, it

's already positive, and then maybe there are already

people? People who want to

meet up, for example, just to chat, for coffee,

that's already a sign. Well, and

one more thing, for example, if I

create content for personal branding

and selling, the methods are different,

right?

Okay, that's right.

For personal branding, we have to, uh,

for endorsements, we have to have personal

branding, and then we have to have higher views or

engagement.

But for selling, it's more about

quantity, so we have to use more

quantity to create the content.

What's better? Or should we still

use 50% 35.

If there is an endorsement, it

doesn't count here. So if there is

no endorsement, then

upload it. Just. What I mean is, if we're

talking about it outside of endorsements, right?

Okay.

So, Balkis' personal content

plus his sales should

ideally be like this.

But for example, this week

I have five endorsement videos that need to

be uploaded. So I'll upload them

every day this week, they're

endorsements. But I can

upload two to three pieces of content a day. So the

remaining two pieces aren't about

endorsements. Usually, I mix and match

like that.

Okay. I'm currently

posting three times a day.

And then, thank God, everything has gone

up.

But now I want to mix it up with

his sales. That's

fine. But not every day,

in my opinion.

Oh, no, don't post every day either

.

Yes, I think two to three times a

week is the maximum for sales.

Any other questions? Yes. Hey,

Kem. I want to ask,

I'm in the

interior architectural design industry. Where,

like us, we

sell a lot of our work here. Now,

they, uh, I see competitors, right? The

same goes for industry players who

use AI to generate. Uh, but

here the design industry is

contradictory, right? Uh, the use of AI is like

this, it's very AI-generated design.

Uh, according to Koko, what

if we use EA, are we

afraid that the EA won't

represent us? I'm

afraid, like,

uh, I agree. I always encourage people to

avoid AI if possible, especially when

showing work like that. And here's a

little story. So, I was just,

not just now,

in

the middle of changing contractors,

changing interior designers because the

previous interior designer, basically, had already made

a deal, but it turned out we

didn't like the design.

Do you know where we found it when we wanted to switch

? Through social media. So

we didn't have any acquaintances

or were introduced to anyone else.

We just scrolled through, saw this

person's portfolio, how come it's good? We contacted them and

finally made a real deal with them.

So if we want to put this case

in your case, of course you have to

have a portfolio first.

Then you Putting what's already done

on social media is inevitable.

Okay,

thank you.

Okay, thank you. Okay, next. Okay.

What do you think, Sam, if I create AI content?

For the content I usually

create about health and beauty.

Now, AI can replace

humans and can shorten the time

for creating content, filming, editing, and so on

.

But why are you thinking about being

replaced by AI? Is it because

your current views are decreasing or do you

just want to be more productive?

Yes, just be more productive. Actually,

I don't think there's any harm in

trying, but from my experience, it seems

difficult. Your content has to

be blended with fruit. It's really an

effort.

Yes.

Actually, my content is easier

to replace with AI. Yes.

Because there are no props, just sitting,

right? But I still

film every day, that's

why, uh, I think it's not genuine enough

. So the connection with the

audience is not there. And what we're

aiming for is not just going

viral, but how

Movu and Bovu can create

Connection, networking, and so on

.

Okay,

cool. There's more.

But I'm more into using AI

than real ones.

What kind of content is that, if I may ask?

Yes, content about MSME ideas. Okay,

if it works better for

AI, that's fine, just

continue what already works. But

going back to that, maybe it should go to

Tofu. For MOVU and BOF, they

still need a human

touch, in my opinion.

No, I want to add a little bit about

that. So, eh, if we create

content about information like that,

maybe, eh, informational content

that doesn't require

human skills is still possible to

use with AI. But in

this day and age, how do we beat

AI? For example, this AI in the sense of AI

avatars, right? Yes, working while being contented.

So, what's an example of working while being contented

? For example, during a briefing with the team,

if we create content, we work while

we brief the team, we work

while we work, right? Can that be

replaced by AI? Uh, The connection is

one, then the credibility, then the way

we teach our team, the way we

convey the message, the content of

the content. Those are the things that can't be

replaced by AI. But if

the content is just information, then it can

definitely be replaced by AI. Maybe

that's what I want to add.

In fact, from my side now

, the kind of content that

we're doing now that is

truly real is what we will

increase. So my content

like solo podcasts or talking

heads, whether I like it or not, is just for endorsements

. If it's like this, there's no

way I'll endorse you guys,

right? But if I want to get lost,

Moho, I'll do more of this

.

Yes. So maybe there's

one more hack. Uh, for example, Mr. Gema,

you know?

You know. You

know, Mr. Gema. He has such

high credibility that

people call him a professor, right?

Coincidentally, Mr. Gema is planning to

attend our workshop later, right? So,

for example, Mr. Gema asks

Sam a marketing question, then this is

content. How do you do it? Sam also

answered it very well.

Very good and reasonable,

Sam's answer. Well, this is in the content we

uploaded. Will Sam's credibility

not increase? It will definitely increase. The person who asked

Mr. Gema, an industry leader in

finance, asked SEM about marketing

.

And this is what we are currently

fixing.

Right.

So, what I teach, we are

currently fixing. So, for example,

Samuel

Kris's content has been too white. Sometimes

his podcasts are about relationships, sometimes he's

just a host asking questions. We

will reduce things like that.

Even though it can easily go viral, we

will reduce things like that and

focus on Samuel Kris as a

resource person when discussing

influencers, content, or

marketing. That's what we will

increase in the future. So the tofu

will also target one goal, namely

influencers, for example.

Maybe now the question is,

not everyone holds workshops,

not everyone holds what they call

speaking to many people like that

. Like it or not, we have to create the

moment. One of the things we

are forcing today

The goal of creating free events like this is also to

increase our credibility, and

to create awesome content,

where can we have Q&A sessions like this?

Yes. And the most important thing is not

just branding on social media, but also ensuring that

people use you or buy

your products and that the quality is truly good.

So, in this AI era,

how can we, as content

creators, maximize the use of AI

and help with content creation,

scripting, and post structure? Well,

this is actually a bit difficult for me to

answer because I still do

manual research. So,

for example, when I want to duplicate

something, like how do I know

that this is the ee format with the

highest conversion? Automatically, my

team and I have to sit down and check

each one. Now, if we only

use GPT chat, it's difficult to

say, "Okay, this is

my Instagram, please find it."

We can be very specific and say, "He still

can't shorten it, right? Hey, it's still

not as sophisticated as I need it to be

." But maybe for basic things

like just getting a topic or

what we're really stuck on, maybe

AI can help, but it won't

maximize knowledge like this.

So, maybe AI can help in

other productivity. I think it's

still difficult right now. Especially if we're

replaced by talking

like robots, no one will watch it.

Anyway.

Yes, I'm really curious about like the

podcast cause you know like in China we

don't really generate podcast content,

but here in Indonesia it's kind of like

just like the America like the US people

love like watching podcasts right so

what's the essence like what's the core

strategy that you can generate those

great content like trust or like

maybe something that makes people feel

curious like you live because you have a

lot of like followers in the I and

have done hundreds of

experiments on how to

sell most effectively through

social media. And the results are proven, I

managed to sell more than 100,000 books

in just a year. And every

bootcam we made was also

sold out. Once again, we

only Selling purely through social media

. Now, I want to share

that framework with all of you who have

businesses and want to improve

their sales through

social media. I will be holding a

two-day social media scaling workshop in

Jakarta. Not everyone can

attend this workshop. Only

qualified people are allowed

, specifically for business owners

. So, for those of you who are serious and

want to learn and meet me in

person, you can register

by clicking the link I've

placed in the description below or you can go

directly to

sifluencer.com/workshop.

There, you first fill out the form, and if

you are selected, our team will

contact you directly via

WhatsApp. The point is, after

this workshop, you will take home a

roadmap, where

you will clearly understand what

you need to do so that your income

or business can grow significantly from

now. See you. Good luck and

see you there. If you want a lot

of viewers for the podcast, there are

only two things. First, the guest, if you

can invite a very famous person,

then of course the viewership will be very

high. And the second is The topic. If

you talk about something that's so

viral right now, then probably the

viewership is also pretty high. But for

personal branding, I suggest you go to

other podcasts, not as a host because if

you just become a host, then you just

ask the question, right? So your

personal brand wouldn't like going out.

So you have to go to other podcasts and that's

why people are willing to pay to be on someone famous's podcast.

Okay,

yes. Sounds good. Guys, thank you.

Maybe there's a question here.

Oh, this is the question.

Okay, he's been forced [laughs] to

talk about the

damaging admission again, Sam. Let

me

explain again. In

this damaging admission, we tell

one weakness of our business and we

tell more

positive things so that we look

more honest.

What kind of business is it, if I may ask?

Printing.

Printing.

Honestly, according to Koko himself, what are the disadvantages of Koko's business?

There are definitely some. It's impossible to print

my printing business.

Yes. What are the disadvantages?

Well, the price is a little higher than

printing in general.

Good. The price is more high. Why is

the price higher?

Because we use better ink

.

Okay.

We use imported paper.

Okay.

We maintain the quality of QC. The

QC is good. And is

the process faster than others? Overall.

Yes,

overall yes. Okay, it's already one

content. One is more expensive but

the rest are many. So it could be at the beginning

like okay now we want to

compare for example or at the beginning just

use a hook like this. I

apologize to all customers who are disappointed

with us, it's normal to clarify,

it's also exciting, people are nosy.

What are people talking about? Because we are

more expensive than others. It's proven

that the one next to it is indeed

cheaper. But why are we more expensive?

Because there are 1 2 3 4. And this is what

Ali Tahir did, right? All

burgers belong to Allah. Just buy a

mangor burger, people will buy more burgers, he's

not like that, but in

my case, the ones that work the most are the

hate comments and reactions. In

my case, because I've

tried everything,

in the end, the ones that convert the most are the

hate comments and reactions. For me,

this is for me. Personally, I

prefer selling

really expensive items rather than cheap ones, but

I have to target a lot of people

. Because I think in an

economic situation like now, only the

lower middle class are affected. Whereas people like the

upper middle class can just relax

. This is proven by the fact that One Piece cards

are still widely bought, and it's really easy to buy

hundreds of millions of

Pokemon cards. So, when we

target the upper middle class,

we should put in more effort,

but it's easier to

penetrate the turnover than if we

focus on M.

To add to

Jason's question, right? Yes.

Well, now we are authentic, right?

Can't we compare it

to AI? I feel like AI is

n't authentic.

Okay, it's

better to have an original product so people see the

real value, right?

Okay.

Should we wait

until the time comes? Okay, then we can

make our own viral content.

Okay, this is a very good question. Do you

want to answer? [laughs]

Okay. So, Jer, there are actually two types of

content. If

our skills are not that good in your industry,

there is content that

shows your journey, where

this journey doesn't have to be good,

but when you show your journey

, you can show your genuineness, ee,

how genuine you are in working on

your project, how genuine you are in

completing your project. ee, until

one point you have achieved

that skill, then you aim to show

your expertise. The testimonials are the

projects you have produced for,

for example, great people, the government,

whoever you show like that.

But now, ee, you can start

your journey first. So it doesn't

mean we have to wait to become

experts, ee, to start content

and get projects, but when you

show your journey, there will definitely be someone who

will pay you, ee, what? Pay you to

do their project, eh.

Okay, so back to that. There are people who

believe that if we

don't become experts, eh, we give

people value, it can be misleading and

so on, which is also true. But

on the one hand, I believe that when

we The important thing is that our intentions

from the start weren't evil. As long as we

want to share clearly,

we'll eventually reach this point.

That's what I believe.

Well, maybe I want to clarify

again what personal

branding actually is. What is branding like

? It's as simple as this, branding is

like this. Every one of us here

definitely has branding.

Even non-humans already

have branding. For example, do you have a

favorite food here? You can say anything

and immediately throw a

meatball.

What kind of meatball? Name one brand and immediately go to

Bakso Jarum. Baksoalang.

Meatball. Bakso Jarum for example. That means

every time you eat meatballs, you go to Bakso

Jarum. Why does every time you eat meatballs

have to go to Bakso Jarum?

Because I've tried many meatballs and they're the

best. What's so

great about them?

Oh, the broth. The broth,

the meat. The

meat

filling at an overpriced price. Wow,

the filling at an overpriced price.

[laughs]

But maybe the branding only

reaches a few people. Imagine

when he already has these values

and he spreads them through social media, imagine

how powerful it would be. Everyone in

Indonesia knows that

these meatball needles have good broth, and the meat is cheap.

Imagine how popular those meatball needles would be

. Well, that's it. So,

your job when you want to brand yourself

is to just highlight those

positive aspects that

I believe everyone

here already has. So, branding

doesn't require thinking about what I

want to brand myself as, right? Well, the

branding is already

within you, you just have to bring it out.

Okay, Tet, can you ask a question?

Please go ahead.

So, when we build a

brand, how do we ensure that the values ​​conveyed

to our audience are consistent

? How do we do it?

Don't lie. If you already

have values ​​in your business, if

you don't lie or

make things up, it will definitely be consistent.

Actually, just stay true to

yourself and your business.

Haha, that's it

. Avoid overselling. That's what

I always emphasize. When

you sell, of course The thought is

like, wow, how can I get it full quickly

and so on. But I always

believe that when your business is

good, in the long term,

people will definitely talk about it through word of mouth

. And that's actually the

best marketing of all time, right?

So don't be surprised if there are

roadside restaurants

like this that don't have IG but are

still busy because maybe they

invite each other from friends to friends

like that. Oh, I want to ask

again,

there's something about branding, from

point one until now, which has

reached generation 7, 7.0, which ee

and friends, if 1, uh, 1.0, it was

about branding, which was

really about products, while it keeps shifting,

people are already talking about values,

talking about behavior and all sorts.

How do we ultimately differentiate

our branding? We can see

what edit values ​​are different from us. Is it

necessary to go that far in this day and age?

How, Sem, in the end, if we

look at it now? So, in uh, how to

sell goods, we will definitely

start from level 1. This is level 2, level 3

Yes. And our target is definitely from the

bottom up, how to sell

the item. Level 1 is called

function. This is where people engage in price wars,

right? Okay, buy my chair. Why?

Cheaper, better, stronger,

more durable. Okay. People buy it, and then the

shop next door sells the

same chair for a cheaper price, just Rp.

500 cheaper, people move away.

This is function, and we don't want to be

here. It's really tiring, right? Selling on

this function. That's why we move on to the

second level. Well, here we

play on emotions. So, like if you use

my product, you can be more comfortable

sitting here all day, and so on

. And third, people buy

because of identity. Wow, if

I have this chair,

what will I become?

I'm a sultan. Because this chair is a

limited edition, only 100 people

in the world have it. Something like that. And

if you look at all the games like

Pokemon cards, One Piece cards, which are

all identified now. Who has the

most expensive card, the

rarest, the most what? Wow, that

means they're awesome if they have that card.

That's why people have FOMO Instead, they keep buying

. When we want to sell something,

nowadays, when we

want to sell goods to someone,

we can't force them. For

example, I want to sell Pokemon cards to

someone who doesn't want to buy

Pokemon cards. I want to say this is the only

one in the world, or I want to say this is

really cheap, but they won't

buy it. So, before

we sell, we have to make sure

that the person we want to sell to

really needs the goods

we're selling. The

first target is not to think about

what can differentiate my product

from others, but the

first thing is how to

find the target market. This is the most

important. For example, if we want to sell a

workshop, we already know the

schemes, the marketing plan,

who we're promoting the goods to.

For example, next month I'll be presenting at

an e-event for business people

. Then, a few days

later, I'll be presenting at an event for

people who have taken the program

that costs Rp. 35 million. Next, I'll be

presenting at an event for insurance agents. They're

all my target market,

people who really need content,

right? So when I sell there, it's

much easier than thinking about

how to differentiate myself from

others. So the most important thing is the target

market first.

We shouldn't sell to people

who don't need our products. It's useless

even if we're foaming at the mouth without anyone buying

our products.

Yes, [clears throat]

Maybe I'll add a little

to Yulius, okay? Eh, sorry. Ready.

So this is probably technical,

guys. Of course, if we're just

starting a brand, it's definitely not

possible to sell

based on emotion. Maybe it's possible, but

usually, new brands

start with functionality first.

Why? To get the

first few customers. For example, the first 100 customers

. We have to ensure that the

products we sell

can truly help people, there's a

transformation,

right? So, for example,

if we sell these 100 customers on e-commerce,

for example, we get five stars,

it turns out they really benefited

from the products we sell. His life

changed or his mother or something like that,

for example. Only

after we sell because of this function can

we move up to the emotional level.

So it really has to be gradual until the

final identity. Identity.

For example, if we go to a

restaurant, we don't order, "Sir, would you like

mineral water?" But we

say Aqua, it has really

become an identity, which is, this

takes time.

Yes. I

want to ask about the clarity that was

discussed earlier. Ee, clear people

may not always be good.

Maybe there are times when, for example, we let

work on a project, eh, it turns out

there was a miscommunication or something. Do you

think that needs to be shared or

something?

Oh, it's okay. If, for example, you

fail and you learn from

it, tell it more genuinely, Bro. Like

once my customer got angry

because I did something like this, you

tell it like that. That actually

goes into movu, right? He,

like your credibility and how

you handle it. So it's not

just a story,

but there's like a story plus a solution

. So people still look like oh

this person is really good at handling and

this is what makes your human side

come out but there is still a solution. Uh,

then I want to ask also on the other hand,

I am in the field of design, sometimes

the clients and the ones I want to brand are

different, in the sense that for example I

like I want a

modern contemporary style design, for example,

but my clients are the type of

traditional houses, for example, where if

people want to build a house design,

they will definitely ask for your portfolio or something like

that, so do

we still need to post what we

don't want to show or what is the

usual way?

Well, in my opinion, it comes back to

each individual, yes. If for example,

your intention is only to be

contacted for the design, ee, what was that?

What is the design called?

E

contemporary, right? Yes, contemporary house design,

for example, the lesson is like that, then the

part of the house that you

designed that is not in that style, don't

post. He.

But if you just want to show

that I am busy, I have

a lot of customers and and I can do

this, can do that, well, I don't think there is a

problem.

The important thing is Both of these styles can be

executed well

. Uh, let me add something else, sorry, uh,

I'm one of those who,

uh, in this industry, we can

count on the fingers of one hand projects per year. So, for

example, if we don't post,

even though we don't want to, it's like

we don't have a project.

Well, that's actually the trick there

.

Well, that's why I said earlier when

making a res,

when we want to build a house, it does

require stages, right?

Well, when you're in the

location, you can record.

He. Do

you know Arofi? Have you ever seen

Arofi's content making

sunflowers? Do you know? I do

n't know. Uh, basically, she's

an interior designer too.

And in her content, she gives

free

interior designs to her followers whose

houses are really ugly.

Oh,

but she posts content but makes it

free. So she's already added

free followers because those who want to follow

first, right? There are already free followers,

get views, gain credibility again

that from a house this ugly, there's no

tap to be changed into that good.

Well, so you can use that

as a strategy. There are

actually many ways to show

credibility that you can do that, you

know.

Like that, you don't have to wait until you

always end up with results and results and results.

It's not necessary.

But it goes back to the journey, you

can share it on social media, right? Okay

.

Great. Thank you, K.

Yes, you want to add one more thing

. Maybe you want to add a little bit.

Sorry, what was his name?

Jason, right.

Maybe you want to add a little bit, Jason.

Uh, maybe this is just business-related

. Because what is contemporary and

what is the same design?

Traditional.

Traditional, right. Traditional. Do you think

you're better at contemporary or

traditional?

Uh, more contemporary.

Contemporary, right? Yes, so yes, if

the direction is indeed contemporary, then the end goal is to

continue with contemporary, rather than if

you're not good at traditional, then you

don't need to post about

traditional. So go all out in

contemporary, accept contemporary clients too

. Uh, and if you're good at it,

automatically, in terms of

your credibility in the contemporary world It's

going up, your branding is also going up. It

won't disappoint people who want

traditional. Uh, yeah, that's probably it

.

Well, for example. Let's take the brand

Nike, for example. Okay,

let's say this is the Nike brand.

Okay. Well, this is Nike.

This is Nike, right? Nike is Nike, I swear,

can't you see Nike? Nike is

associating its brand

with sports, right? So,

every time it makes a campaign,

makes an advertisement, what is it about

? About basketball, for example

, basketball

e-sports, and so on, sports. And what

it shows isn't just the

sport itself

, but what it puts

here is the culture. So, for

example, what is the culture of a basketball player

? Hip hop, maybe RB. That's why

if we look at Nike's advertisements,

most of them are more in that direction. Okay,

then the second is authority. Well,

here's collaboration. For example, it

directly takes Cristiano Ronaldo, right?

Goat, the best player in the world, right?

Not Messi Ronaldo. Then the second,

for example LeBron James, the basketball player who

was chosen, is truly the

best in his field. Serena, eh

Serena Williams, is also

number one at Nike, so the

brand image is that if we

wear Nike, we are the best.

And have you ever seen the setting,

eh, Nike's advertisement is

a joke? j-joking like he's

joking around is never the case, right?

Surely his advertisements are

always based on what kind of settings Nike uses?

Cinematic.

Cinematic continues to be truly like a champion

there is em hard work, right? That's probably

mostly because they want to

show that they are a

brand that is for people who are

willing to work hard to become champions and

so on. That's why the setting was

formed like that and it has a

big influence and we've used

this concept in influencers too. So this is

not just a theory. Who has the influencer's

authority? Andrew Susanto.

At the time, Andrew joined here as an

influencer in

the US so we wouldn't get sued.

CAS,

this company has grown 10

times compared to the previous year.

Because in terms of trust, we have really increased

. Endo Susanto is crazy to invest in

influencers. That means they are legit.

Finally everyone joined.

Suppose we collaborated with Komeng at that time,

for example. Examples can't be

as powerful as if we

collaborated with Kendrew. Okay. Well, that's the

interest, so of course we show

that we are teaching people who are business people.

So our content is also

geared towards business, marketing,

and so on. Align everything like that.

And the setting is

office,

office,

class,

class like that. So this has to be

really thought about. And

actually, this authority is when you

collaborate with, for example, influencer

x Andre Susanto, for example, it is used

by a lot of people, like what perfume was used

yesterday? Humans, yes. Humans can collollab

with eh Jeremy Owen because he wants to

release eh perfume that smells of rain.

Who is the person who collaborates

with the rain? He thought oh it

turns out it's Jeremy Owen because his content is

about the environment. Match, please. That's why

Under Armour took Om Dead yesterday

because he has a big body. Well, this is something to

think about. Associating

this triangle will also speed up the

process because you are,

in other words, piggybacking on someone who is

already famous, someone who already has

authority, so

people will trust your brand more. Any

other questions?

If I want to ask, my

business is B2B, producing

balloons for my customers, which they

sell to B2C. Meanwhile,

what is the item? May I know?

Ee fashion.

Fashion.

Fashion. Meanwhile, I now want

to start a business and enter B2C as well

.

Okay.

So, how is the branding that is built

allowed to happen so

that the public can see that the

B2C business is connected to the

B2B business?

In my opinion, in the end,

if we talk about B2C, it

means we want to build a brand

like Erigo and others like

that, more or less.

More or less like that.

Um yeah of course you have to come back again yeah.

First, know your target market.

Who is your target market?

Ee women aged from 25 20 to 35.

Women 20 to

35.

35. So will your brand be expensive or

cheap or middle to upper or lower?

Intermediate. Middle to upper.

Middle to upper.

Yes

Middle to upper. Yes. So what else do

you think? What kind of clothes do people in the upper middle class

usually buy?

Ee, I'm more of a woman. Jeans, yeah.

Jeans.

Jeans. Jeans. The only difference is in pricing and

quality at most.

Do you think upper class people buy

jeans? buy,

buy,

buy.

What kind of jeans does he buy? It has a

premium look, neat stitching, and a

name that is quite well-known among the public,

so that when worn, it has its

own reputation.

Okay, now what are the most famous jeans brands in the world

that are bought by

middle to upper class people?

Levice.

Levice.

Hehe. Actually, I'm more of a middle class, you know

. Maybe like a Stradivarius.

Oh, I yeah yeah. Okay. Keep

pulling and bear. Okay. Okay. Well,

if you look at it, why can Pulen Bear and

Stradivarius work? Do you know

the reason why he can walk? Haven't really paid

attention yet.

Well, you need to see that. So, as the

term suggests, the way you look at it has to be

like this. So, the target is

like this, right? 20 to 35.

What kind of fashion are people aged

20 to 35 looking for? Maybe jackets,

maybe jeans, or whatever, who

knows? Basically, the focus of what is

liked by this fashion is that it is up to

date. Because fashion changes very quickly,

right? Well, that's the first one.

Secondly, if you are targeting the

middle or upper middle class, you also

have to find out what kind of concerts are held by middle class people

? It could be through

an interview, for example.

So you first interview your friends

who are Pul anden Bear customers.

Why do you always buy

that thing there every time you buy it? There must be a

reason. Hey.

Well, that's what you noted. Oh, because of this

. Later, you should try duplicating this

first, which is the bare minimum for

your business, okay? This means that if you

already know these reasons,

you just need to think about how to apply them to

your business. If

all my friends have examples like the ones I mentioned earlier, then

what was your first marketing strategy? Share it

for free first to QL-QL,

for example, campaign first, like what I mean,

create content first that echoes like

this, it's already used by many people

. So, try looking at the competitors, the

target market is clear, so

I think you should start from there. So

the research really needs to be more in-depth. So, you

really have to

clarify the goals first and make the target market

more specific. be more

specific first. That's from a

business perspective, right? From the

owner's personal perspective, it really

depends on your objective, and

what your business needs are. Because

at the end of the day, personal

branding is

another marketing tool. Eh, for example, your example is

already running, this sales is from

code calls, calling people or WA people

one by one. That's a

marketing tool. Then you activate the

second marketing tool, organic marketing on

social media. After that, it was okay to

get all kinds of leads. After that, you

turn on ads again, meta ads. E, if

you really want to start with personal

branding first, that's no problem either

. This is just a

marketing tool.

This isn't giving knowledge, I just want to talk about my

experience, Sam.

When talking about B2C and B2B,

my printing segment is

quite middle,

yes,

middle to upper class because

I have paper from 5,000 rupiah to 300,000 rupiah per sheet. Hmm.

And that means that it doesn't cover

people who are looking for something

better or who have

high levels of press sensitivity. Ah,

shift 500 silver to die printing

that is cheaper 500.

When I maintain my B2C

like that, customers already know that

my printing company Pixel IND is a

printing company that has

good paper quality, good printing results. You already

know this segment. Well, when

I deal with B2B, I have to

deal with people from

companies who are very, very

price sensitive. Move a little bit those who

have no loyalty. We have to be ready for something like

that.

We have to be prepared when we

maintain our ideals in B2B, but in

B2C it's this much, but in B2B we ask for

this much. So the consideration is whether we

maintain the idealism at

that price or whether we want to beat the

quality down to meet CB2B demand. Well, that's what

sometimes becomes a dilemma there.

So when Teddy wants to go into B2B, just

think about it, when you know that B2B,

eh, B2C is

middle up, it means that

people will already know that Teddy's brand is a

product that when it comes to quality, there's

no need to ask, it just depends on how

strong the branding is, right? But

when B2B he has hope with

Teddy's quality but B2B price.

Well, Tedy thinks about the strategy

there, that's all.

But actually, I think that if

the branding is strong, it can still be done

if people already know that the

printing quality is really good.

If I were a company, it would depend on the

quality I need, but

if I were a company and I

wanted a better standard, I

would still take it even though it might be

cheaper elsewhere. Well, that's why

branding is important. For

example, if I am invited as a speaker

at an event, of course

my price is more expensive than

others, for example. But if he

really knew that my quality was like that,

he would still take it. There are even

some cases where he basically says, "

I don't want anyone else but Sam

Kris, he's forced to do that, my price is so much, that's it,

he talks

to his boss or his subordinates,

for example, "I don't want anyone else, like that

." Well, things like that

really depend on your branding

again.

Maybe I want to share something about it,

maybe there are some friends who have

already started their

personal brand here. I

want to share a little about

how we can win against AI

in 2026, when AI is really

gaining momentum. Where

many are afraid that their personal branding

will be replaced by AI,

their jobs will be replaced by AI. But

today I want to share how

we can win in the Republic of Indonesia in 2026

. Maybe I should go in here first

. I'll draw this for example,

our content is just

informational content, then we add

information plus skills, then

information plus skills plus proof, then the

last one is information plus skills

plus proof plus

spot, wait a minute,

so the point is, the more the

graph goes there, the harder it will be

to beat AI. So

when we create content, if we're

just sharing information,

people are also sharing information from

the cloud or GPT chat, so we can

immediately search for examples, for example,

what's Messi's score today?

Two,

yes, two goals, we don't need to

make content like that, you know. Messi today

scored 2 goals blah blah blah blah blah. That's

just information that can be

archived on Google. in the cloud or in

GPT chat, you know. This is especially about personal

branding, friends. After that,

we move to the second level. This is

level 1, okay? This is level 2. This is information

plus skills. Okay, we're still

pretty good, right? By

showing our skills plus

information in branding content, we

might still be able to get out there on social

media and we can still show

our expertise. So,

our personal branding is getting harder

to beat. Then we move up to

level 3. Information plus skills plus proof

. We don't just

convey information, but we

also convey our expertise.

Plus, with

our expertise or with our products, there are

people who are helped. There are

people whose lives change, there are people

who are transformed. Well, this level 3 is

even harder to beat with

AI. And finally, information plus

skill plus proof plus spot. This spot

means that when we are on the spot,

we directly use our skills and show them in our content.

For example, our specialty is

teaching mathematics. We

teach directly in the example of

what are the top 10 contents in the lessons? Top 10

universities.

Yes, the top 10 kids are ranked like that,

right? Automatically, it will be even more difficult

to beat the AI, you know.

Like what we do now.

Yes So, for example, now our

product is educational content,

educational content and social media and

branding, for example. Well, that's the

information I'm conveying

now. After that, this is also a

skill that we practice too. After

that, there is also proof that we were

successfully helped by several people to

reach a certain point. And the spot here,

teaching to dozens of people, is

also something that increases

our credibility, you know. Do you understand

what that means? Up to here. So I

want all my friends here to be

able to continue to level up. Well, but

how can we show

skill information and proof? Yes, for example,

there are people or Erika's followers who are

really given this food and then

a week later or 1 month later

or 3 months later they are even more glowing,

for example. This means that there is

more proof here, so it's difficult to replace it

with Yes. And the last one, for

example, for example, for example, Erika

has a clinic, for example, she has a

consultation clinic, all kinds of things are shown

directly at her clinic, right, it's

shown directly at her clinic, plus the

proof, plus the skills,

plus the information, is it even harder to

beat AI, friends, you

have to be able to level up, the point is

I want to share one more thing to

elevate your personal brand

here, so maybe there are many theories

out there that say that if we create

content, if possible, hyper, if possible, this is

really like that. Has anyone

ever heard of a theory like that? Is

there any? But I don't really believe in

that theory. Earlier we

learned about marketing funnels,

tofu,

movu,

bovu. Yes, if we talk about

hypernish, supernich, yes, in boofu it's not a

problem because we really want to

target people who are

our customers, right? It's

okay to be

hypernish here. It's okay to be

hypernish here.

But if we talk about tofu and movu

, we don't want to be hyper-tranquil.

We want to be broader than just

our target market. Because we

want to create content for two

different people. One of our target markets is the

second, namely dream followers.

These dream followers may not necessarily become

our current customers. Is that true?

Yes, this target market could be

our current customers. These dream followers are

not necessarily

our current customers. But yes, we like it or not, we

still have to create this content

so that our reach is much wider

. Dream follower for example,

for example, sorry, sorry, like this, like this,

now 30% of businesses are using

social media in this world and selling

through the world of social media. Are you the

only one who hasn't started using

social media? This means that there are still 70% of people

who have not started using social media. Do

you understand what I mean,

friends? Basically, I create content

for my dream followers. So it

has to be divided into two, dream followers and

target market. And finally,

to differentiate

ourselves from others, we

have to be able to show our value, you know

. What are our values ​​in

this life? This is specifically for personal

brands. By the way, for example, if we

don't want to, don't like to deceive

other people, blah blah blah blah and all that, then

we just show our value in

our content. So, automatically when we

have this value, this will be what

differentiates us from other people.

So, that's what I added about

personal branding and I'm sure you

'll say, "Oh, yeah, that's right." There is something

called personal branding level

. Okay, which is where we're going to divide it

into four levels here. The

first or most basic thing

is that the content goes viral.

This Sor has a lot of followers but only

comes from two to this fyp content,

this is the lowest, this is the

lowest personal level, he has a

lot of followers, for example 20,000,

but only from one video, two videos

went viral and he thinks like wow,

I'm famous now I

have followers, that's not it, that's the

shallowest level of personal branding,

once the other content is uploaded,

nothing increases apart from these 2 to 3

. Next, he will move up to the

next level where he

can duplicate

his winning content here. So there is one

content, one type of content that is always

FYP. For example, on FYP, Samuel

Kris used to be in this position

in the content about how rich he was. All

the content is how rich. It's indeed

consistently viral, but actually, this

personal branding is still very shallow.

Because when you upload photos about

your personal life, for example your family,

no one likes or

shares them. People just love to see

this duplicated content. That's the second level.

Then he will move up to the

third level, where

he will understand the concept of

creating viral content. That means there

are already standards here. What does it mean? This is

probably the majority of the influencer students here

. The majority, but there are still some

who are in second place. Number one

seems to be rare, huh? Mostly number

two has duplicated

the victory. Ee but in

this third one he has already got

the standard. For example, he already understands

how to make a hook, he already understands how

to shoot it, how to edit the video. So

every time he uses the standard of an

influencer who can make people

watch his videos from start to finish,

any content can have stable views.

He creates family content using

influencer concepts, using hooks, using the

seven virality factors. He created a

concept about education, he used the

influencer concept. He remains stable here.

Well, but actually when he got out

of this path, he tried

other formats,

his views crashed again. Well, let's move on to the

fourth standard, to the fourth level. This is the

most personal one where

this person wakes up in the morning and just takes a selfie,

Justin Bieber just takes a selfie like this,

his eyes might be a little blurry. Those who like R

million. That's the level

where the person really likes

his personality. Who are the people

here? Reza Arab. You know, right? Dr. Arab

who was interviewed on the street by the

Japanese. You guys can see that the video went

really viral and he was just like

yes I'm YB. [laughs]

Crazy, the post that was liked so crazy

is beyond that, he doesn't

think about the 1 2 3 anymore. Well, the hope is that

all of you who are

here can really touch this.

If asked by Kisris where is he?

I also feel like I'm still at three. I

haven't gotten to four yet. There are some

contents, for example, if I'm really bad, there are

also few likes,

few viewers, and it's not easy to

get here. But if you've

gotten this far, whatever you want to sell, whatever you want

to say, it's definitely going to be a hit

. So this is probably the level of

personal branding stages that

you need to know. Because if not, you will

think that I can already

make viral content. This means that I

have strong personal branding. It turns out

maybe you are only at level 2 which is

not strong at all. It needs to keep going up

like that. Okay. So

if you ask how can you be

so strong here? Yes, you need to be

more genuine, you need to show

your real value more. Like Reza

Arab, he's been live streaming 24 hours a day for

3 months,

3 months, right? Imagine 3 months of sleeping,

waking up, taking a shower, being seen by people, how could you

not be strong in this part?

Meanwhile, those of you who only focus

on 1 minute, 1 minute, 1 minute videos,

how can you be strong? That's why it's

really necessary to increase this. Whether

you start the next level to long form

maybe one day, to podcasts, to live

streams, or something like that. Try going live on IG once in a while

, see how many people can

stay to watch you. If

only 10 people are watching, that means you are still

at level 2. Please check it yourself. Okay,

maybe we'll

stop here for today's session. Uh, maybe there's one

last question before we close

the session about personal branding.

But did you learn something today

? Raise your hands.

There is learning, yes. Okay, then any

last questions? Safe? Clear. We're closing, okay?

Let us let us pray.

No way. Thank you for joining EE's

ASM Anything session today. We hope

we can still make a few more in the

future, the second, third, and

so on. Don't get tired of

learning from us. We also share

this value, we really just want to share it. Em

and we hope that what we share

today can be useful for

all of you. So, thank you once

again. [applause]

My team and I have conducted hundreds of

experiments on how to

sell most effectively through

social media and the results are proven: I have

succeeded in selling more than 100,000 books

in just one year. And every

bootcam we made was also

sold out. Once again, we

only sell purely through social media

. So, now I want to share

that framework with all of you who have a

business and want to improve

your business and sales through

social media. I will be holding a

2-day social media scaling workshop in

Jakarta. Not everyone can

attend this workshop. Only

qualified people

. Dedicated to business people

only. So, for those of you who are serious

about learning and meeting me in

person, you can register yourself

by clicking the link I've

placed in the description below or you can go

directly to the website

civfluencer.com/workshop.

There, you fill out the form first, and if

you are selected, our team will

contact you directly via

WhatsApp. In essence, after

this workshop, you will take home a

personalized roadmap that will give

you a clear understanding of what

you need to do to help your

income or business grow

significantly. See you. Good

luck and see you