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IKIGAI | A Japanese Philosophy for Finding Purpose

10:11EnglishBy EinzelgängerTranscribed Jul 17, 2026
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Have you ever asked yourself this question: what is my purpose?

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With so many opportunities that life has to offer, and all these different jobs and careers,

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it’s quite difficult to decide what we want to do with our lives.

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Society demands us to make decisions at a very young age, about what path we’re going

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to take.

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Most of the time, children have no clue about what life’s like in adulthood, and what

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they want to do when they’re grown-up.

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In fact, many adults don’t even have a clue.

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Now, the Japanese invented a philosophy named Ikigai, which stands for ‘reason for being’,

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Ikigai can help us to determine what it is, that we want to wake up for in the morning.

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You know, that very thing that we can pour our heart and soul into.

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When we’re totally immersed in our activities, so much so that nothing else matters, we’re

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in a state of flow.

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Ikigai helps us to identify the necessary ingredients to get into this flow state and

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make our pursuit sustainable, and useful for the world.

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Many people work in these jobs they hate.

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When we do this, the misery that we associate with these activities often creeps up on us

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on Sunday evenings, when we start to think about this dreadful Monday morning, on which

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we have to drag ourselves out of bed, knowing that we’ll spend the next week in hell.

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When we arrive, we still experience this nostalgia for the weekend, and as soon as we begin with

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our tasks, we count down to the first break and then the next and then the next, until

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we can finally go home again, and repeat the process.

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Now, this isn’t a very enjoyable way to live.

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Think about it.

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Doing something we hate, is a disservice to ourselves, and also to our surroundings.

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Especially when we see other colleagues that actually enjoy what they’re doing.

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And on top that, they’re doing a great job.

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Again, many people get miserable because of their jobs, which in turn can lead to serious

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health problems, like depression.

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Some even go as far as killing themselves, because they cannot cope with the feelings

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of uselessness, hopelessness and this nagging idea that they’re failures in life.

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But we have a certain degree of control over our circumstances.

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We can try to change our position towards the situation, and make our current

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job more enjoyable.

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Or we can reassess our own nature and the nature of our surroundings and likely come

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to the conclusion that it’s better to find something different to do.

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Thus, the change we need to make is twofold: on the one hand we need to change our mindset.

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On the other hand, we need to change our circumstances.

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Because when we do the right things with the right mindset, we’re able to enter a state

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of flow.

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Ikigai helps to identify what’s the right thing to do for a certain individual, so this

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person is able to get out of bed in the morning with a sense of purpose and, therefore, is

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able to work with almost no effort.

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Now, Ikigai consists of four dimensions.

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Firstly, we need to pick something that we’re good at.

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Secondly, it must be a thing that we love to do.

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Thirdly, the world should need it.

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And lastly, we have to get paid.

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Let’s talk about each dimension separately.

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(1) Doing what we’re good at.

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Everyone has a different skill set.

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Some things are based on nurture, and some things are based on nature.

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For a great part, we can learn skills.

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But we also have inborn characteristics that make different people suitable for different

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things.

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For example, we see differences in IQ, motor skills, empathy, physical strength, et cetera.

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Oftentimes, people focus on improving the things they’re bad at.

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They spend their whole lives repairing themselves while rejecting the things they’re naturally

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good at.

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So, we might want to focus on the latter, and improve those skills so we become masters at it.

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Because why put so much energy into becoming mediocre at best when we have the opportunity

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to become great?

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Not to mention how the world benefits from us manifesting our true potential.

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However, according to the Ikigai philosophy, this should be something that the world needs,

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which I’ll address in a minute.

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(2) Doing what we love to do.

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This is very obvious, but it’s also a tricky one.

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While a level of skill can be measured, this dimension is kind of subjective and a bit complicated.

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For example, you might love to be a fulltime YouTube content creator.

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But there might be some aspects of the process that you don’t like at all.

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You might love editing videos, writing scripts, but hate filming.

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In this case, filming becomes a bottleneck.

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Now, we can try to make filming more enjoyable.

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Perhaps, we can change our workflow or go to different locations, so we can still be

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immersed in this task and experience a flow-state.

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Mindset is key, here.

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And with the right focus, we’re able to effortlessly do the tasks that are necessary

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but that we don’t like that much.

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Of course, outsourcing is an option as well.

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But when our activities as a whole make us dreadful, and we don’t see any way to develop

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a certain enjoyment while doing them, it might be a better idea to find something else to do.

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Perhaps we’re just not interested in this field, or our skills are lacking which

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frustrates us.

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At the end of the day, there’s no accounting for taste.

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So, it’s probably much easier to just listen to our guts, and let intuition decide where to go.

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(3) Doing what the world needs.

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It’s all great when we’ve determined what we’re good at and what we love to do.

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But that isn’t enough to call it Ikigai.

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Because our activities should, in one way or another, benefit the world.

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If they don’t, it’s simply a passion.

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Luckily, the needs of the world come in many different flavors.

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Jobs that are looked down upon by some people are often highly important.

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Someone has the pick up the trash, someone has to fix our sink, and we wouldn’t be

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able to thrive as a society without people cleaning up the mess.

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If we find enjoyment in these kind of jobs, that’s absolutely terrific.

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To discover what the world needs, we can simply do some market research, to find out the current

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demands.

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Or can we look at the world from a wider perspective, asking ourselves how we, with our skill sets,

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can make it a better place?

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(4) Doing what generates money.

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Some argue that money isn’t important, or shouldn’t be a factor.

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But when we look at reality, we see that money makes the world go round.

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And without money, we can’t pay the bills.

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So, to make our efforts sustainable, and truly a ‘reason for being’, they must generate income.

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If not, our activities become more of a hobby.

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There’s nothing wrong with a hobby of course.

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However, this also means that we need a job we might not like to pay the bills, and, therefore,

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sacrifice the majority of our time and energy for something we’re not passionate about,

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and don’t see as our life’s mission.

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So, we could see money as a form of energy, that fuels us in our pursuits.

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Now we’ve addressed the four dimensions of Ikigai, it’s essential to explore how

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these dimensions relate to each other, and how a combination of them form an Ikigai.

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When we do what we love, and what we’re good at, we have a passion.

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But this passion isn’t sufficient to be an Ikigai.

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Because it could very well be something that the world doesn’t need, or is even destructive

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to our environment.

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Also, it may not generate money or even cost us money.

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Yet, being passionate about something is part of an Ikigai.

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Doing what we love, and what the world needs, we call a mission.

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But a mission alone isn’t an Ikigai.

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Because we might not be good at it, and not earning a dime doing it.

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Yet, seeing our activities as a mission is an ingredient for a reason for being.

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When we do something that the world needs, and what we get paid for, we’ve found a

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vocation.

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But does that mean that we like what we do and that we’re good at it?

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Not necessarily.

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And that’s why a vocation may be something that the world demands, and that we do out

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of a sense of duty, but we may absolutely hate doing it.

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So, a vocation alone isn’t an Ikigai.

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Lastly, doing what we’re good at and what we’re paid for, is called a profession.

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Does that mean that the world needs it and that we love what we do?

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Again, not necessarily.

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Some people hate their profession.

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And some professions are even destructive to the world.

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So, a profession alone isn’t an Ikigai.

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What makes an Ikigai, is the combination of all four dimensions.

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This means that a ‘reason for being’ includes a passion, a mission, a vocation, and a profession.

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These are all the ingredients that facilitate us to engage in a worthwhile pursuit that

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we love to get up for in the morning.

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And when we love what we do, it’s so easy to immerse ourselves in it and get in a state

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of flow.

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The secret lies in aligning our own nature with the nature of our environment, to establish

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an optimal interplay between ourselves and our surroundings so that our pursuit becomes

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effortless.

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The Taoists call this Wu-Wei, which can be translated as ‘effortless action’.

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It’s essential to remember that what we’re looking for is not set in stone.

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Many factors play a role in deciding what our Ikigai is.

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In a constantly changing world, remaining in that flow state means that we continually

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need to adapt and finetune our position within the whole.

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Ikigai, therefore, isn’t static.

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It’s an active entity, that changes with the flow of time.

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Thank you for watching.

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