Beginners Guide to Digital Marketing in 2025 (14+ Hours)
you can make $10,000 per month with a
digital marketing agency with no
experience or money in 2022 I sold
everything and started traveling the
world full-time because my marketing
agency was making hundreds of thousands
of dollars per year and I started it
completely from scratch so today I'm
going to give you the full picture on
exactly how I've done that and by the
end of this video you will know exactly
how to start your own agency deliver
valuable in demand services and I'll
even hold your hand and walk you through
getting your first client step by step
this includes all of my scripts and
templates that you can copy and paste
and I'll even give you live sales call
recordings so you can learn how to do it
firsthand and most gurus would charge
you 997 for the information that I'm
about to give you for free so at this
point you're either willing to put in
the work or you're not after you watch
this video to the end you will never
need to watch another course again I've
mixed together private course videos
never before seen publicly along with a
series of my best YouTube videos so you
can just follow along so if you're ready
to start making some serious money
online let's get into it so my goal here
is over the next few days or weeks is to
show you and give you a road map to
building a highly profitable swas agency
to $10,000 per month this is the best
model that I have seen work for both the
shortterm as well as more importantly
the longterm and first thing I want to
mention and give you a little bit of a
warning here is that this can take time
okay I started in the marketing space
over six years ago now and it does take
hard work this is not something you
could press a few buttons and all of a
sudden you have millions of dollars in
your bank account okay at times this can
take 10 to 12 hours a day and the thing
is everyone starts off at different
points you're already in the faceb group
you can probably see some people are
getting success early on some people
might have landed a client in the first
two days some people in the first two
weeks some people in the first two
months everyone starts at a different
point it has their own personality their
own advantages as well as disadvantages
right but going from the beginning which
is zero clients to the first few clients
is really the hardest part you have to
level up in a lot of different ways so
expect that this is the hardest part and
that it only gets easier as you begin to
snowball your skills and your business
um but still this is all so so worth it
we're going to dive in and I'm going to
show you how this all works and you'll
see why it works so well and how we're
going to develop a no-brainer offer for
your business and also for your clients
so one thing I also wanted to add in
here is think about how much time and
money people invest in college or
investment properties to see returns
investment properties something 900
bucks a month right people invest 150
Grand into that or college 100 grand 50
Grand 150 Grand and they're happy to
make
$50,000 a year so module one high level
overview of your swass business and then
we're going to talk a bit about mindset
so what is go high level so if you're
not familiar with go high level it is
really the secret sauce behind uh
software in swas okay and this is going
to be the backbone of your agency I've
been using this software for over two
years now they are absolutely amazing uh
it's an awesome software because it's I
mean it's really a no-brainer right CRM
you know sales funnels unlimited sales
funnels for your agency also for your
clients website Builders you can host
the website on here surveys forms email
marketing you can send email blast and
everything through this text message
blast marketing everything right
appointment booking calendars as well as
automation right so we used to use um we
used to use zapier for a lot of stuff
and we replaced zapier with some of the
automations they have in here uh the
course as well so most of you probably
won't be using this but if you have any
courses uh you can also host them inside
of go high level call tracking for your
clients reputation management uh
tracking and analytics all of that adds
up to being just under 6K per month and
with high level you can get pretty much
all that for 3 $0000 a month so you can
offer a lot of services to your clients
uh and also host it in one place and a
client's get an amazing nice dashboard
with your agency logo at the top and
they can use everything that you see
here right I have some clients on a
planner they can just edit their own
website they go in they manage
everything and so it's off hands you're
wh labeling this software meaning you're
attaching your logo to it and you're
just calling it your software you get to
give it a name you get to do whatever
you want to it um so let's go go ahead
and keep on moving here so normal
service providers are we have
reoccurring Services things like paid
ads Facebook Google YouTube Tik Tok and
most people charge anywhere from, 1500
to 2500 some 3500 uh per month for these
Services then you have SEO and you have
social media management uh but the
problem with all these reoccurring
Services they are high ticket they are
high-end but the problem really is churn
and then you also have oneoff services
like web design anywhere from 2 to10
,000 for a website logo design
videographers different types of
Freelancers when you have high ticket
oneoff Services the problem with that is
that it's just one-time payments and
again I've done most of the stuff on
here I've never been a videographer I
guess that's the one thing I haven't
done but I've done a lot of this and I
know the pain points in all of them the
issue with running ads for clients is
that you can run ads for three months
for five months and some people if
they're if they're worse on their
service delivery it's more like one
month or two months I actually met a um
a company a roofing company which and
they bring in a lot of Revenue they do
about half a million dollars per month
they're a huge Roofing agency and I met
them at a mastermind and what they told
me is their churn okay they're churn and
what that means is uh they they their
clients that leave is at 30% so think
about it like this they have a business
doing half a million dollars per month
right multi figure agency and every
month onethird of their business leaves
roughly it's a little bit less but about
onethird of their clients and their
customers leave and that is an issue
right normal service providers it still
is kind of like a job you always have to
go out and find new business so what I
started realizing and seeing is that
imagine if you if clients never left and
kept paying you $300 a month so you go
about your normal business if you're
offering ads or websites go about your
normal everyday life and imagine all the
clients that left you imagine if they
were still with you today paying you
$300 a month right how much more
profitable would that business
be I noticed that the clients that I
fully trained on go high level right how
to do social media postings how to
automate some Social Media stuff not
only paid me monthly but then came back
to me for marketing and other high
ticket Services whenever they were ready
so I was prospecting someone for let's
say a website they weren't ready for a
website I sold them this I sold them a
base level website a templated website
then when they were ready for a custom
website guess what they called they
called me other companies that ended up
first reaching out to me uh and wanted
to work with me for marketing Services
couldn't afford my fee so guess what I
got them on instead of letting them go
as a lost lead I was then able ble to
reactivate them in the future uh because
they're paying me $300 a month okay and
so just because they're not ready at
that time you can still sign them up and
these little fees add up right three
clients that's already $900 a month
right and so this works super super well
uh if you want to be in a place rather
you want to be in a place where you have
so many go high level clients that even
if you stopped freelancing you stopped
doing ads and you literally had to fire
all of your employees you'd still be
making six or multi- six figures off of
your efforts that you're putting in
today so as your business goes like this
right you get a client you lose a client
your Revenue goes up your Baseline
Revenue also goes up so that way you're
never back down to zero this Roofing
agency that I just told you about if
they if they really stopped advertising
if they stopped bringing on new clients
within half a year they would have no
business they would literally be at zero
they would
have to lay off everyone and there's a
lot of agencies that are like this they
would have to lay off everyone and now
guess what they're making they're living
off of their savings they have nothing
to show for it when you do it like this
when you down sell go high level you
have a baseline Revenue that is slowly
going up so even after a couple years if
you just want to stop running ads and
you're not interested maybe in the ads
in the agency model you still have your
Baseline Revenue that pays for
everything and that's what makes this so
beautiful now if you compare this to
most other business model it blows them
out of the water okay and you'll begin
to realize this talking to your clients
so I don't know exactly who you work
with but local business owners have a
lot of expenses they pay for rent on an
office they pay for a truck they pay for
licenses they pay so much money okay a
not only to get started right upfront
they have to pay thousands and thousands
and thousands of dollars you're just
paying for go high level right but if
they stopped marketing getting new
clients or getting work they would
literally go bankrupt or have to live
off their savings and so they have to
keep working they they literally cannot
stop working and if they do they're back
at zero they're back at Ground Zero even
doctors lawyers if they stopped working
it's not like they're you know they're
old if somebody does brain surgery it's
not like that brain surgery continues
paying them reoccurring for as long as
that person's alive right it's not a
reoccurring model sure it's super high
ticket they make a lot of money but if
they stop if they want to take five
years in vacation or retire or whatever
their income goes down and so the things
you own end up owning
you this is exactly why uh Everyone
likes to invest in real estate because
they do not want to be on the grind
forever and so what you want to do is
also think about this like digital real
estate that keeps on paying you so swas
is software with a service you provide a
service on top of the software but you
always keep software as a baseline so
your income always gradually goes up now
of course you want to keep signing on
service clients um you can make a lot of
money doing that but have a strong
Baseline so college is about $50,000
$100,000 investment it's four years of
your life and most people are happy with
$ to $6,000 a month as their salary and
hope hope and pray they get a re they
get a raise they don't get fired
whatever um even the higher-end
employees that make multiple six figures
that are engineers at huge companies
like Facebook Google right if they get
fired they don't make any more money
plus they have to work 40 hours a week
basically until they die investment
property 150 to 200,000 and most people
are happy with $900 a month profit you
get four clients and you're making that
you didn't have to invest
$150,000 right you didn't have to do
that so sometimes all we need is a
little bit of perspective to actually
see how profitable this can be so here
are some SWAT numbers at 300 $100 a
month this is what I recommend you sell
it um at and so let's assume month one
you get no clients after about a after
about one year 12 months uh you're about
$3,300 a month in reoccurring Revenue
okay reoccurring Revenue let's say you
get two clients a month first month you
get no clients after one year you're at
22 clients making
$6,600 a month this is where I would
like you to be at and I absolutely will
also gear this towards uh signing on a
bunch of clients I'm going to show you
how to move quickly and what you can do
is you can see here that if you're
signing on four clients a month which is
definitely not impossible and I know it
sounds like a lot but we're offering you
know we're not offering something that's
a $10,000 package it's just $300 a month
and you can you can give people free
trials as well we're going to talk more
about that but you would be at around
$113,000 per month in reoccurring
revenue and this is without any High
ticket services this is just high level
okay this is not counting that hey you
got people on a phone call for more
leads they're not qualified but then hey
in month four they want to run ads so
all of a sudden you have a $2,000
retainer now randomly pop up and your
income goes up or let's say you're
running ads for someone and now they
want to pause running ads so what do you
do do you just let them go as a client
no you down sell them high level keep
them on High level show them the value
they pay you 300 bucks a month forever
and I've noticed clients come back they
then when they are ready to run ads
again guess what they're still paying
you you're you're still like this
partner to them that's managing their
online presence you're that guy for them
you're that it guy you're you're that
internet guy that that's that's making
making things happen on the back end
this is without any High ticket Services
um yeah so if you add a high ticket
service you can hit um six figures with
basically three to five three to five
clients uh it's not rocket science if
you charge ,500 or $2,000 a month for
things like ads you can hit six
figures so here's an example of one
Outreach channel uh this is a post that
I made inside of a inside of a Facebook
group it's a niche Facebook group and
we're going to dive into so many other
strategies and so many Outreach channels
this is one of them as you can see we
got 90 freaking comments on this and
people are saying I'm interested I'm
interested I'm interested we booked a
lot of free trials um on this because
that's what I was promoting here I was
just testing something was just for
basically for uh for seven days not to
mention not only are you getting people
on the on the free trials and then you
could potentially autobuild them after
the free trial but you're showing them
value you're giving value in advance and
this puts a lot of Goodwill out in the
marketplace it makes closing clients way
easier gives you case studies and
testimonials even if they don't sign up
you have case studies you have
testimonials that you can truly use for
people okay and they're your own case
studies your own testimonials and
they're going to be happy to pay you 300
bucks a month because if you make them
money before they paid you anything they
will love you and also selling them ads
selling them a new website selling them
whatever freelance service you have
becomes easy so
mindset the first thing uh well one of
the first things that you need to do um
and this is the mindset is if you want
to make doctor SL lawyer income after a
few years you need to put in your dues
okay so I hope you're excited at this
point but it's not easy it does not
happen overnight everyone like I
mentioned earlier starts at a different
point it might happen faster to you or
it might take some time but honestly
even if it takes time this is a
beautiful business model that we are
building that will pay you for years to
come it compounds
right so what you want to do is take
freaking action every single day even if
it's small progression daily now we're
going to dive into the specifics on what
actions to take what to post right how
to do prospecting but for now just know
take action daily even if you have 30
minutes go even if you have your phone
you're working a full-time job you have
a family you're super busy take your
phone out we're going to have strategies
with Facebook groups and all that
LinkedIn groups and go in and just post
start having conversations start booking
calls okay take action every single day
build momentum it it's better to build a
habit of doing a little bit each day
than doing a lot in in one day build a
habit take imperfect action okay do not
be a perfectionist so there is some
technical stuff in here that you're
going to have to set up and I have
literally step-by-step videos you're
going to import everything that I've
already figured out and that already
works it's stuff that we do still to
this day like I have clients live and
you're taking what's working right now
and importing it into your business do
not do not be a perfectionist and wait
till you have every little thing figured
out ready fire aim that is the mentality
right so you get ready you set up
everything you're ready and just fire
start prospecting start bringing on
clients it's we have such good offers
that they're just they're just there's
no risk and people sign people sign up
and they go through that offer and even
if you don't deliver now you know okay
wow I went too far this way I I could I
could do this better okay let me try
again okay now you're still not really
on target you went a little bit too far
this way right so aim again and just
keep going okay do not be a
perfectionist here's a couple of no-risk
go high level offers that I like don't
pay me a single diam until you get leads
SL appointments uh lead blast campaign
for free follow up with all your leads
for free guarantee 10 appointments in 10
days before you pay anything no ad spend
uh only offer this to those with a lead
or a customer list if they don't have a
big enough list you can sell ads uh you
can sell other features like SAS
um or even just web design and you can
use this offer to book more meetings and
even if they're not qualified just again
book the meetings you're still getting
practice of how to do sales calls how to
conduct yourself you're still building
confidence so not only are you building
a business but you're also building
yourself you're leveling up who you are
as an individual and leveling up your
skill sets Okay and this is freaking
crucial and I'm going to show you in
this course step by step how to deliver
on these Services these are all amazing
campaigns uh that you can run for your
clients and I'm going to show you how
you can deliver this to them step by
step again import my snapshots my
templates and this will
work okay prospecting is King get more
appointments at all costs and then you
want to close those appointments now
depending on where you are on your stage
we don't do any free trials we don't do
any of that we run ads so I run ads to
my company and that's how we do it we
don't do free trials uh but in the
beginning you definitely can I've done
it as you just saw I've made that post
um but you really want to focus on what
moves the needle forward get more
appointments always make more posts
start more conversations and get more
appointments this is absolutely crucial
dedicate yourself to this process okay
so destroy all shiny object syndrome
what you have here Works what you have
here freaking works and it works really
well and it's going to continue working
well because a lot of these business
owners they don't care about doing all
the technical stuff they are more than
happy to pay freaking $300 a month for
someone to take care of all of this for
them so they don't have to worry about
it there's literally people that hire
full-time employees to do what high
level can do schedule social media post
manage a website and they you know and
they pay employees $3,000 a month or
they get interns to do this kind of
stuff and so it definitely works uh make
a minimum six-month commitment that you
are going to do this and really dedicate
time and effort into into this process
and into this swast business model trust
the process even if you're getting some
action okay but no one is signing up
just trust the process keep on posting
keep on having conversations keep on
improving and if you fail fail ASAP and
get over that fear or failure okay not
everything is going is is is is going to
work out
you have everything you need to succeed
here plus a community that you can ask
questions to but failures are inevitable
and when it happens just get up fast get
up quickly and keep on setting
appointments keep on talking to people
learn from your
failure but keep on moving
forward if you're having if this is your
first time doing sales calls and you
don't have much experience don't expect
to be amazing right you're talking to a
business owner that's doing a million
dollars a year right and if you have
some sort of insecurity he they might be
able to pick up on that and that's okay
and that's okay because again you are
evolving yourself and who you are as a
person and you're evolving your
skills very quickly if you follow this
course but also into your next Ventures
potentially right and this is absolutely
crucial so any pain anxiety imposter
syndrome is good okay you want to
pretend that you are at the gym so you
don't again you don't go into a gym and
just start benching 500 lbs it's all
reps and it's all sets start doing a
little bit you're going to fail you're
going to pick up some weights and you're
going to realize it's too freaking heavy
let me go down let me pick more weights
right it's the same thing sales calls
Outreach messages um delivering these
Services as well it's going to be a
little bit clunky it's maybe you sign on
a client and it takes too long to
onboard them maybe they send you a list
and you tell them it's good but then
it's not good maybe you mess up on on on
a camp pain that's fine ask questions in
the group right you have the group use
that as a resource but but also just
learn from it and move on that's it you
always want to be on the brink of of
what you think you can do and then just
keep pushing keep evolving keep becoming
that next version of yourself and do not
overanalyze just simply take action okay
you do not need every little piece
figured out about this business oh what
is he going to do then oh how do we
automatically book appointments and we
build funnels and and how are we going
to do that I don't know well look just
take action figure it out as you go if
you fail just fail forward always learn
from it and keep on taking action action
cures anxiety you don't need more
information yes you want to go to this
course you want to learn everything um
but take a lot of action scientific
method and the feedback loop is what you
want to view all of this ass it's all
just an experiment okay when you're
doing a cold call when you're sending a
message when you're when you're thinking
about a script when you're running ads
when you're doing whatever it's just a
scientific method you make an
observation okay I'm going to do you ask
a
question you make a hypothesis okay I
think I'm going to launch these ads or I
think I'm G to make this post I think
I'm going to approach this business
owner in this way and then you just do
it and then you come to a conclusion did
this person respond well did they not
respond well did this ad get results did
it not get results did it get booked
appointments did this Dr campaign work
did it not work analyze the results and
then do it again and then think to
yourself okay what worked what didn't
work what can I improve what can I make
better and do it again and it's just a
cycle and if you just keep doing this
how can you fail right how can you fail
my mentality has always been like this
even if it takes me five years [ __ ] even
if it takes 10 years to do this kind of
stuff right we are trying to make doctor
lawyer type money and also work way less
way less than these people right and
even if it takes five years so what
people go to college for four years and
then they have nothing to show for it
except a degree
and maybe a child right so so um that's
that's how you want to view this you
have a process and you always want to
iterate on it okay next thing one client
illusion so some people think I'm going
to get one client and just focus all my
effort on that client this is incorrect
you do want to deliver the best possible
quality of service for your clients but
never stop prospecting I made this
mistake and a lot of this guys a lot of
this I know is because I've made the
mistake okay and that's why I'm sharing
all this don't just get one client and
then stop all your Outreach cancel your
sales calls I have a client no always
keep keep doing your Outreach build that
habit always keep doing it always do
more sales calls always set more
appointments and just keep bringing on
clients even if you don't know what
you're doing for that first client again
it's not that hard we're doing Dr
campaigns right but bring on a second
client keep on trying things keep on
learning use that scientific
method do not skip the foundations so
follow the process that we have laid out
here uh make sure everything is properly
set up and again I'm going to walk you
through all that step by step and also
just practice good life habits
right if if you're not sleeping enough
you won't be able to concentrate
properly if your diet is completely
terrible and you're eating fast food
every day it's just going to be hard for
you to focus on this it just
is so last thing I have here is the swas
kickstarter to-do list and it is
simplified here this is super super
simplified but really this is all you
need pick a niche get a prospecting list
of business own owners in that Niche a
list of people you can reach out to
create an irresistible offer I showed
you a couple and I'm going to show you
how to deliver on that as well we have
the Dr campaign we have guaranteed leads
without adspend and then you have then
you have to set up one social media
Facebook and Linkedin you can do both
and also set up one direct Outreach
channel it's cold email cold call uh as
a prospecting channel to promote this
offer or just combine both into one you
can do that and again we are going to
talk about this stuff later on okay then
you're going to take the prospects
through a twostep sales process have the
intro call we have the demo call in
certain situations one call will be fine
just the one call close then you're
going to get them great results Dr
campaign website SAS whatever it is
collect a testimonial from there or a
client interview as we call them because
it sounds better and then you're going
to pay past that on your website for
other people to see and for other people
to Rave about you and Rave about the ROI
that you're getting them okay and bonus
we can talk a little bit about free
trials as
well so I hope this was useful I hope
this was helpful it was a bit more on
mindset a bit more on the actual
business model uh more than anything
tangible just yet but I promise we're
going to be diving into some really
tangible stuff that you can take um
after this video so I hope you have
enjoyed this maybe it makes sense to
watch this a couple times right we've
covered a lot of material here so check
this out a few times if you need to I
hope this was helpful I hope it inspired
you showed you the path that lies ahead
and I will see you on the next video
making
$10,000 per month in this day and age is
just not that hard and I'm not just
going to share with you how I did it but
at this point I've gone to a lot of
these business networking events
masterminds I have a lot of friends that
are Way Beyond this point and I'm going
to share with you how they did it how
they got started when I talked to my
millionaire friends this is how 90% of
them have crossed
$10,000 per month and there's still a
lot of people that really don't
understand how simple this can be and
they just over complicated it and I'm
going to give you live examples so make
sure you you watch to the end now look
the reason for this video is because the
other day at the gym someone came up to
me and they recognized me from my
YouTube I don't have a very big
following so this doesn't happen
often but they came up to me and they
told
me that they started traveling
full-time and just a year ago
okay just a year ago they were working a
job that they didn't like and now
they're in Colombia they're digital
Nomad and he's thinking about going to
Argentina next and he was telling me
about his travel plans then I also
recently spoke with another guy his name
was Henry and he went from zero to over
$122,000 per
month all in about six months which is
insane because that's monthly
reoccurring revenue and he works with
landscapers people that cut lawns and
what's even crazier is I've seen people
work with Industries like junk removal
and absolutely brush it let me say that
again junk removal people that come to
your home and just take your trash out
of your house and then they haul it
somewhere else I don't know much about
the industry then I've seen people work
with funeral homes and do all of their
advertising think about that there are
businesses all around you and they're
all paying someone for marketing or
advertising and if they're not then they
want to be as long as you can give them
a return on investment which a lot of
times is just a couple
customers they're more than happy to pay
you and these agencies
are making over $110,000 right multiple
six figures some of them even seven
figures imagine a million a year working
with an industry that you see every
single day they've taken this and turned
it into a money-making opportunity and
one of the easiest ways to get started
if you don't have any experience is to
learn this skill it doesn't cost much
you don't need some crazy high ticket
expensive course you can go on UD to me
learn Facebook ads learn Google ads
learn some type of advertising services
and just start testing it start offering
free trials the other day I was talking
to someone and he said that all he did
was partner with admins of Facebook
groups in his ideal Niche right in his
industry that he wants to work with and
he provided that group admin that has
thousands of business owners inside of
his group free marketing so he ran his
Facebook ads for his business and made
him more money and in return all he
asked for was to be able to promote his
Services inside of that
group and
now he can book meetings he can book
sales calls he can work with
people and get clients whenever he wants
all he has to do is make a few posts the
admin will approve it and then just take
inbound messages just start dming people
and see when they're free to chat and he
can pitch his Services now if you want
to go one step further I've also seen a
dental marketing agency give a
percentage of the sale like a referral
fee to a leader within an
industry and what you can do there is
give them 10% give them 20% now they're
incentivized to push your
services and it does add up right they
refer five clients 10 clients 15 20
clients even if you have to pay them a
couple thousand a month you're well
beyond $10,000 a month and I'm sure you
would you would trade that price your
services accordingly 1,500 a month 1,000
a month 2,000 a month and then raise
your prices as you
go but with a strategy like this you
don't even really have to do Outreach
you just find the right
partner and clients come to
you now there's many ways to get clients
there's many Outreach methods and hacks
and we cover a lot of that on this
channel I'm not going to go far in depth
into those but if you can find a way to
get customers interested in you and in
your services and then deliver those
services in the beginning you're
learning and there usually is a learning
cve and that's okay because remember if
it was easy everyone would do it if you
can't get that to work I would just
start cold calling this is the simplest
way to get your foot in the door I would
offer website in a day using our highle
website templates and then I would get
people on the phone I would get them
onto Zoom from there and then I would
analyze all their marketing hey I know
this is a conversation about your
website but I took a look at your online
presence and I saw
XYZ here's what we can do you probably
need more customers right boom now I'm
upselling them marketing services so
with that approach you don't sound like
every other marketer that's cold calling
them you're giving value in advance
you're telling them you built them a
free website I have a live cold calling
video on this channel of me doing just
that and you sound different you stand
now and you're going to have an
opportunity to pitch and at the end of
the day how many clients do you really
need
after 2 3 4 months of doing this you'll
be at a full-time income if you do it
properly and you keep improving I just
don't see how you can
fail it's a numbers game it'll be hard
mentally but that's what you have to do
and I would do that till I'm making
about four or five $6,000 per month till
I'm making a full-time income and from
there I would take the profit and I
would reinvest it into pay advertising I
would run ads within that Niche within
that industry on Facebook or on
Instagram and by running paid
advertising you can get appointments
automatically booked on your
calendar now there it's not that easy
you have to learn how to run paid ads
you have to test a bunch of
creatives but once you figure that out
and you crack that code and you can book
meetings on your calendar consistently
then it's just a numbers game and by now
if you've done cold calls if you've done
sales calls and if you're at a full-time
income you're more experience now in
sales and you can comfortably say that
you can close more deals so the chances
of it working are much higher when we
were running paid ads I was spending
$11,000 and I would make back 3,000 per
month in reoccurring Revenue we'd spend
$11,000 and get minimum two clients
we're charging $15 $0000 per month per
client that's our service fee that does
not include ad spend so as you can see
that allows me to keep spending and keep
reinvesting so in a few months you can
be at $10,000 per month it might take
you 6 months to get to 10K per month
might take you a year might take you two
years who cares you're making six
figures even if it takes you longer than
you expect a couple years who cares
there's people that go to college for 4
years and will never make six figures
you can't dedicate a couple years of
investing in this business it makes no
sense those people that leave College
also have
debt you won't have that it's Sweat
Equity that you have to put in it'll be
hard mentally but your bank account and
your lifestyle will thank you afterwards
but after you crack that code of doing
it organically and making it a full-time
income literally one or two months later
you could be at 10K per month
that's how success goes takes you a year
to get to full-time income 6 months to
get to a full-time
income and then in 2 months you're at
10K a month and then 2 months later
you're at 20K a
month that's how fast it can happen the
commonality between the agency owners
that I know
personally and that I have seen and that
I have met in real life is in the
beginning it was hard they didn't know
about their Niche or their services and
they were learning a lot but they pushed
past it they had some grit they had some
determination let's talk about creating
a business name so my initial beliefs
about business name have evolved quite a
bit so let's dive into kind of like the
the philosophy behind it and then we'll
dive into a couple tools that you can
use a couple generators that can help
you with creating a business name so
when I first started I named my company
lit media and not much thought really
went into it I just wanted to start my
company I just wanted to start getting
clients ASAP and to be honest I actually
got my first client before I had a
business name I just got a client I was
doing Outreach and then I didn't have
any business and he was just paying me
on PayPal and and that's basically how
how I got started so it's not a it's not
a huge deal but in general when you do
pick a business name I used to think
that it's better to have your niche or
your industry inside the names for
example remodeling leads or something
like that like roofing leads and that's
cool the thing is you can always own
that domain right so you can own like
Roofing leads.com or like medical spal
leads.com you can buy that domain name
way later if you choose to go into that
industry but in the case that you switch
your Niche you don't want this to be
kind of like the main
overarching business because then it
won't make sense right so I I've
switched many different Industries but
from the time I got started I used to
work with Spas to different types of
contractors and so you know thank God I
didn't pick a business name that was too
hypers specific and that's what I
recommend for you as well so something
like lead growth I think would be a a
good one my suggestion is is you go into
these tools that I'm going to list below
this video and just type in a couple key
words that you like so let's say like
lead growth you can just hit generate
name this is a tool on Shopify it'll
give you a bunch of ideas so again this
is kind of personal to you and so
there's not much that I can walk through
because it's up to you right rapid lead
growth like maybe that's a good one that
could be a good domain name you know it
has a benefit right in the name now you
don't have to have it this way but I
would still recommend maybe having like
lead or appointment or appointments or
meetings or something like that that it
would be cool but if you'd like to have
something that is not really even
relevant to like marketing or leads or
anything that's fine as well the my
company name is lit media and I've never
struggled I've never had clients ask
about my company name so not a not a
huge deal this is one tool right here
lead growth that you can go in and just
type in a couple ideas just play around
with it right like lead growth you can
put Revenue growth you know whatever
you'd like to do next one is the Wix
tool again you can put in something here
you can put marketing agency and then
just put in a couple keywords so I I
keep using leads but hopefully you guys
will will have more ideas than than just
leads because there's way more than this
right so let's keep on moving here
Archer leads veggie lead fun leads okay
so some of these are not going to be a
good fit but you kind of get the point
just type in your main keywords right
here type in stuff that you like maybe
stuff from your background like iron
something like this I know you're
thinking how is that relevant but it's
not but I would just I marketing that's
interesting horse marketing iron sword I
like philosophy and I like this kind of
stuff and so I think if I had to redo a
marketing name I would either have
something like iron leads.com or
something like this or I would just have
a huge benefit inside of the name so
really get creative here you could you
know here's another one named licks and
so this one's kind of cool because it
can actually give you like images and so
let me show you what I mean and so you
can get like a visual understanding
right lead full that's a pretty cool one
I don't know if that's available and
that goes into my next point which is
you want to go to name Che and just
check that the business name is
available or the domain if it's not
available then that's okay you can put
for example lit digital or lit media was
not available so I used goit digital and
then I used theit media.com as as an
example so let's say you want to pick
like some of these I'm pretty sure are
not like prove is definitely not
available right you're not going to buy
that that ink Ventures lead Ventures
that could be a cool one Inky lead so
pivot marketing so this one's kind of
cool because you can just get a couple
name
ideas and EXO preneur and so yeah so
just go through take a look at some of
the stuff also just put it in it if it's
available that would be amazing like
iron let's say iru marketing I don't
know Iron marketing so I like name cheep
I think it's the best one so you can
just go in here and you can see if it's
available okay Market we want the doom
and you can just experiment like this
okay so it is but I'm not going to pay
$18,000 so you can go in here go
marketing okay much better so that could
be a potential business name right lead
full lead full is probably taken so
that's kind of how you do it just take a
look play around with it and I will see
you on the next one when it comes to
picking a logo or creating a logo it
really does not have to be complex and I
think a lot of people really over
complicate this way too much it should
be extremely simple especially in the
beginning if you don't have any clients
or you just have a couple clients this
stuff really just is not important
however in this video I'm going to cover
how to get one done very very quickly in
the beginning and then also below this
video I'm going to have a bunch of links
onto a couple of more advanced websites
that you can go go to and get a more
professional logo when you're bigger or
whenever you're ready whenever you want
to get one done professionally something
that's super custom you can go ahead and
do that so let's just start with the the
free option here which is canva this is
my favorite one honestly I always just
go in here and just start something you
can click on any one of these and just
type in your business name and that is
it super simple right I mean imagine
Right light Studio this looks already
professional and clean and if you just
go in here and just put in let's say
lead full right or something like that
just put it in half here half here and
then you're all set so really it should
be a super super simple and easy process
to pick something just know we're going
to have to export it and use it on go
high level this will be on your website
on on a whole bunch of different places
and and again you can always change this
so just don't over don't spend too much
time on this honestly if it takes you
more than an hour then you're doing it
wrong just pick one make sure it looks
clean so I just wouldn't crowd it like I
like this one angry line that one
actually looks kind of cool but even
that is a bit more is a bit too complex
something like this Infinity line right
that looks good so imagine if it just
says lead full marketing agency forx for
medical spa marketing agency for roofing
you know get your roofing leads today
something like that and I think that
just looks super clean you have a symbol
you have just a line and that's it so
make it look really clean clean make it
look nice and again if you're in the
more earlier stages then just pick
something that is simple and just get to
doing Outreach and then when you're
ready you'll have the options below to
get a more custom
logo next we're going to talk about
picking a domain name and this is theom
website that you are going to pick name
cheep is my favorite one just because
it's nice and cheap as you can see here
it's $10 or first year and then they
also give you free privacy on the domain
so there's another site that's called
who is and anyone can go in there and
you can just type in any website and you
can see who owns that website but if you
usually if you pay extra then you can
get this all hidden and name cheep does
that for free so it hides all your
information and really we want to do
that just because of spam if people see
your email that you use on your account
and everything then it can just get a
bunch of spam emails so it's better just
to use this I really like name chap
they've never failed me so go ahead and
hit sign up and then you can go inside
here and just start searching for
domains and one thing that I'll mention
is now that you have your business name
kind of like a rough logo idea there's a
couple things you can do when it comes
to the to the domain name a lot of
domains already taken for example if I
named my business iron marketing is
probably taken right but if you you can
add in things like go or Pro or you know
us you can add that kind of stuff that
make it or the iron well I wouldn't say
the iron marketing but you can add
things before the domain now another
thing I I want to mention
and this is regarding you you know kind
of your business name but also just your
domain is don't make it super
complicated if you're on the phone and
someone says hey what's your website
then you don't want it to be
insane difficult to spell and you're
like just telling them some crazy name
like an AB normal name like abnormal
leads like that right as a crazy example
if you tell them that they're just not
going to know how to spell it don't use
long words that people don't know how to
spell another idea roughly is ADD pro at
the end lead toy Pro I think that would
be a good one obviously it's taken but
you know it's it's on there the other
thing that I want to talk about is
buying nets. ios. orgs all that stuff
you really don't need it it's it's not a
huge deal I know some people like to use
net or IO that's fine but make
sure that the is available Okay and like
let's say this right here let's say I
bought leifi pro.net okay still a still
a pretty good domain however if I tell
someone on the phone especially if you
have an older demographic and you tell
them yeah go to leify pro.net a lot of
them will just forget and they'll go to
do and if this is your competitor or
this is a like another marketing agency
or another lead agency they're going to
start submitting their information into
this company so my best advice is make
sure theom is always available so even
if let's say you wanted to use theet you
can take the and forward it to theet so
when someone goes to let's say leify
pro.com it automatically sends them to
leify
pro.net and that's a huge one or even
right that's a that's a pretty cool one
or aai so that's the big thing here you
can just add in something like today or
you know other kind of like filler words
and just make sure it's simple make sure
you can spell it very easily and you
should be all good how could you be
making doctor level money from selling
free websites funny thing is these
websites are copy and paste templates
but I'm not seeing anyone do this
correctly this exact model took me from
broy employee sleeping on a mattress on
the floor to now being a fulltime time
traveling digital Nomad the problem with
Freelancers is one month they might make
a couple thousand maybe even $55,000
$6,000 by selling a couple websites but
then the next month they're back to zero
there's no predictable and steady income
consistently coming in I'm going to give
you my whole process here that took me
years to figure out and if you really
understand the fourth step it'll give
you that aha moment and it'll all make
sense this is our process the first step
is finding clients that actually need
your services the next step is to find
proven ways to reach out to those
potential customers then I'm going to
show you how to make sales easy and
after that I will show you how to
provide multiple services and monthly
reoccurring income in which you can
charge 150 a month 300 a month1 to
$2,000 per month even
$4,000 that's a slightly higher ticket
service and I'll tell you the order that
you should do it in as well as give you
my biggest tip at the bottom here so
let's dive in so the first thing you
want to do before actually diving into
this is pick a niche pick an industry I
have provided a spreadsheet here that
you can scroll through and don't
overthink this I'm not going to spend
too much time on it here are some common
niches pick anyone if you want to pick a
niche based on who spends the most money
I also have a sheet in here that I was
able to extract from a lead generation
website and all of these businesses are
spending x amount of dollars per lead so
what you can do is download this you can
categorize it by most amount of money
spent take a look at this it will give
you a rough good idea of how much one
lead one potential customer is worth to
that business so step one you can reach
out to clients from Google Maps or if
you want to automate that a little bit
you can use a tool that's called
outcraze you're going to go and then
just type in that industry and then you
can scroll down to the bottom and
actually take a look at who doesn't have
a website this is the less scalable way
I prefer using a tool like outs scraper
and then having a nice spreadsheet of
all the businesses in a certain location
this is outs scraper this is where we
are going to find the clients you can
hit sign up or log in at the top right
just join the free version you should be
able to get some leads out of that after
you make that free account it's going to
look like this and all you have to do is
go under categories and Brands and just
put that industry down in this section
put in the area that you might want to
find clients right here very simple hit
get data and it's going to give you a
nice spreadsheet once you download that
spreadsheet it's going to look something
like this and all I've done is I went to
this site column and I just organized it
by who doesn't have a website and now we
have a bunch of information from
plumbers that don't have a website but
we have all their contact information we
even have their address we have their
Google my business profile we have how
many reviews they have on Google we have
everything that we need to start
reaching out to them which leads into
the next Point what is the best way to
reach out to these potential customers
I'm going to give you the proven script
that we have right here so let's take a
look at what that says it says hey are
you still open question mark I tried to
look up your website and see reviews
when searching for a roofer in blank so
in our example example I'm using Las
Vegas so I would put that in there but
couldn't find one this is a bit random
but I decided to build you one would it
be cool if I send you a link to the new
website on this email let me know if you
like it now before you have any
objection about I'm not building free
websites that's not what we're doing all
we're doing is importing a template here
from inside go high level and then just
putting their logo on top of it I mean
there's every Niche that you could want
inside the template library right here
so what makes it very easy to have a
beautiful website with their logo at the
top and so we're providing results in
advance which leads into the next Point
what is the best way to reach out to
these businesses you can cold call them
you can send them SMS messages you can
do voicemail drops you could do emails
or you can send them a DM I have tons of
other videos covering these strategies
on the channel and fact I have me live
Cod calling as well you can check that
out after this video It Doesn't Really
matter the most important thing is you
reach out to them and give them this
offer that they cannot refuse so after
they reply back to your email your DM or
your call what we want to do is we want
to create one sub account within go high
level and the way you're going to do
that is by going inside of your go high
level account you can hit sub accounts
hit create new sub account here and you
want to fill out a blank snapshot and in
this one sub account you want to call
that website in a day that's what I call
this program and every single person you
reach out to that shows a little bit of
Interest we're going to have all their
websites listed nicely you don't want to
create a different account for each
person yet because they're not a client
right you might have 50 websites in this
account so it's going to get a little
bit messy then once you have that set up
you can go over to the template section
type in that Niche I'm going to type in
Plumber here because that's the niche
that I'm going after as you can see it's
already a nice website if you want you
can replace some of the text on here but
I would just leave it as is put their
logo on and that's all you have to do
next thing you want to do is import the
one website template like we just
covered if you are going to replace
content use chat GPT you want to keep it
real simple you want to make sure it's
fast this is done best with volume and
with a lot of speed so don't focus on
being a perfectionist of every little
section of the website because remember
once we have this Plumbing website built
out one time with some content on chat
GPT if someone else responds to us we
can use that same website template with
their logo at the top and we can reuse
it next one is duplicate Ad Logo top of
website and then you want to show them
on zoom and the reason that I say to
show them on Zoom versus just send them
a link is because now you have an
opportunity to diagnose their business
and upsell them different Services look
into their reviews look into how fast
they're responding to their potential
customers look at their Google my
business you have all this opportunity
to sell them something plus sales is
always easier if you're just showing
them something and they have a face they
have a voice to the name so don't try to
sell this strictly on email call them
jump on Zoom which is where you're going
to show them the website for the first
time next we have the monthly Services
section so the most basic one is you
just give them a website you can charge
anything for this but I suggest to
charge somewhere between $1 to $200 per
month just to continue using this
website now if you want you can also
make this a free website for them for
the first 30 days meaning you integrate
it with their domain if they don't have
a domain you can help them purchase that
and then you start charging them after
that first month the reason people are
okay with paying $1 to $200 per month
for a website because it's really
nothing in the grand scheme of things in
fact if you look over to our spreadsheet
that we have some of these people like
basement remodels they're spending
anywhere from 80 to
$130 for one potential customer to come
in do you think it's going to be an easy
sale to sell them a website that can
help them get a lot of customers as you
help them with Google reviews and they
ranking a little bit higher on Google
yes of course these people are used to
spending money even someone like this
who's doing patio covers which is one
little sub Niche they probably provide a
bunch of services they're already used
to spending money so why not just spend
that money with you if you want to see
more sales tips I do have other videos
around that and actually live sales
calls of Me closing clients on the
channel here are the simple services
that you can charge $300 per month for
so this is going to be SAS this is all
the services that go high level offers
I'm talking lead followup chat Bots
Google reviews database reactivation and
even miss call text back these are very
easy to set up and very easy to sell
them hey Mr Plumber do you ever get
calls that go to your voicemails how
long does it take you to respond to them
oh it takes you 10 hours what if I can
automatically text them immediately and
save that lead from calling your
competitor cuz if someone has a leak
from their ceiling they're not going to
wait 10 hours for you to call them back
they're going to move on to the next guy
so let's text them let's give them an
opportunity to stay within your company
and again going back to our Point how
much is one potential customer worth to
you is it $20 is it$ 30 is it 100 is it
200 this stuff is really valuable and
it's easy to sell once you can see the
return on investment for that business
owner database reactivation very easy
all you're going to do is get a list of
their past customers and then send them
an email send them a text if you work
with massage therapists hey you can take
all their past customers and just email
them or text them hey get 10% off your
next massage when you come back into our
studio very easy they're going to get a
bunch of clients from that and then
they're going to love you especially if
you're offering that free trial Google
reviews obviously this is very important
it's their online reputation chat Bots
which is a widget on their website that
you can add and you can even attach AI
to it if you'd like next let's talk
about the Advanced Services I'm talking
SEO Google my business or Google
business profile SEO Google ads Facebook
ads marketing Services as a whole I
started off my first couple clients we
charged a couple $100 for this because I
didn't know what I was doing then we
charged 500 and then after a couple more
we charged ,000 and now for over 3 years
we've been charging 1,500 a month and
just this year we increased it to
$22,000 per month and that does not
include ad spend that is just service
fee meaning coming to our company plus
they're spending an extra $50 per day on
ads these customers do exist and they're
all around you you'll be shocked as you
get people on the phone and you speak
with them you'll see there's people
spending four five6 $110,000 on
marketing on TV ads on radio ads so this
is a great upsell it just takes more
skill to actually sit down and learn
these Services now next is a custom
website so if they want something that
is much more custom than you are
offering in your website in a day
they're going to have to pay for that
I've sold websites for $4 to $6,000 to
local businesses in fact I have a live
sales called me closing a client for
4,000 you can absolutely do this and
this is where you can go in and make it
all custom and put their text and you
specifically write it for them and you
can customize the H1 tags and all that
that fancy stuff is going to be done on
a $4,000 website you can build this in
another platform or keep it in go high
level that's completely up to you and my
biggest tip to you is find what they
need and sell them that so don't come
into the call trying to sell them Google
ads or Miss call text back if they're
telling you they're responding to all
their potential customers instantly
maybe Miss call text back is not what
they need sell them another feature if
you just focus on one you can charge
$300 a month just for that for some
reason people think you need to sell
every single feature that highlevel
offers to be successful which is
completely wrong in fact the amateur
goes in and tries to sell all the
automations and social media posting
Auto Mis call text back and Google
reviews and text messages and all this
other stuff but the professional goes in
and finds out exactly what the client
needs maybe it's reviews maybe it's
moreal leads Maybe it's something very
specific like website conversion
optimization something very tiny that
really really helps the client I'm
talking the 20% that's going to make 80%
of difference for your client and they
find that one thing and from there they
ask good questions for the client and
they show them how they can solve that
one problem and really narrow in to that
one thing look if your client is
confused with all the different features
that you're trying to show them you're
trying to present to them they're not
going to buy they're not going to see
the value because they might feel
overwhelmed someone that feels like
you're going to add more to their plate
why would they pay for that they're
already so busy they need you to come in
as an expert show them how one little
thing is going to help them and then on
the back end once you have them
onboarded and once you have them set up
you can show them all the other stuff
and give all this extra value now I know
what you're thinking maybe there's many
different things that are completely
wrong for this client but in the
beginning when you're just talking to
the client when you're presenting
something when you're speaking to them
find out what they feel like they need
help in right if they have seven reviews
and all their competitors have 70 80 90
reviews just pull up their Google page
and say hey would you move forward with
your business when all your competitors
have 10 times the reviews that you do
right that's just one little thing or
you can push on the pain and say look
every single lead that you get how often
do you follow up with them oh only one
time do you ever call them do you text
them again if they don't pick up do you
leave them a voicemail do you email them
do you do all these things chances are
the answer is no and that's how you can
find the pain and offer a profitable go
high level service to them and I'll tell
you right now when I got started I
absolutely lost clients because I didn't
understand this when I try to explain a
website to someone or to a local
business owner I would go so far in
depth and I would say look and then
we're going to put your contact form
here and I'm going to code your images
this way and I'm going to get these nice
round images and I'm going to do this
and I'm going to do that and it's going
to be hosted on WordPress it's going to
be over here it's going to be like that
and then we're going to have emails and
they're like wo this is so much A lot of
them felt like it was too much and then
when it came down to the price they even
wanted discounts because they said well
I don't need all of that versus if I
just came in and sold the website and
said look this website is going to get
you more customers this website is going
to help convert the people that visit
your website into paying customers which
is ultimately what they want right maybe
they want more appointments maybe
they're tired of following up with leads
and what they just simply need is a
calendar that you can set up using high
level right you can install a form
install live chat and just send people
to a calendar and that service alone
right it's not even that complicated you
just forward people to a calendar and
that alone could be a $300 per month
service let's dive into my account I've
been working with many clients and I'm
going to show you what I found to be the
most profitable services for you and for
your clients all right so the first one
that we have is called a Dr campaign
this stands for database reactivation
and I'm going to show you an example of
a past Dr campaign that we had and the
way that it works essentially is we are
going to take a pass the lead list or
past customer list from your clients or
potential clients and you're just going
to import them in here and send them a
text message and a voicemail and then a
follow-up message to deliver good
results to basically get them booked
appointments without spending any money
on ads look this as a service I have
other videos where we dive deeper into
this but this as a service is extremely
valuable and you can literally charge
thousands of dollars in fact one of the
first times that I've ran this for a
roofing client that we had we had like
three or four estimates that they booked
right so you they can go out and uh you
know give an estimate on a roof and out
of those they sold one job and what we
did was after they sold that job they
made $10,000 so it was very easy for us
to then go in and then sell a $2,000 per
month marketing package Plus ad spend
and all that stuff so it can be
extremely valuable and it's super nice
to get them to log in here and just
start using the dashboard and it's very
very risk-free they don't get
overwhelmed everyone kind of understands
it so that's the first service all right
so this is a past d campaign that we had
run for a client again this can still
work it's not our newest one but it
definitely still works hey contact name
it's you know your client's name from
their business right so let's say ABC
Roofing we're giving away a few Roofing
coupons this month only for our New
Year's special only four left reply with
quick yes if you want one so our current
ones are way more complex and there's
automatic features and all that stuff
but this is the basic one that still
still has definitely worked for us and
will work for your clients as well and
24 hours later if they don't respond we
drop them a voicemail and then if they
don't respond we also drop them in a
secondary SMS message that basically
just follows up and says hey did you get
our text message or not now the big
thing that you want to remember with
this is that you don't just want to
reach out for no reason notice how we
have this New Year special you can
honestly find any reason in the world to
set this up for them you just need some
reason some kind of you just need some
reason to reach out to them and give
this discount it sounds weird if you're
just saying hey we're giving you know
four spots away at 10% off or for
$11,000 off contact us today it doesn't
sound as authentic as if you're saying
hey New Year's special we're getting rid
of old supplies contact us and we'll get
you set up with a free estimate and then
also give you a coupon of 1,000 off
because we have extra supplies second
one is going to be reviews campaign now
I can't really show you this one cuz
honestly we would just blur the whole
thing cuz it's all sensitive data and
you know the real people's names and
everything but the way that it works is
we take their past list of customers and
we send them SMS messages and also
emails asking to leave a review now if
you want you can also give them an
incentive for leaving a review every
business in the world that you work with
wants more reviews they want more case
studies more testimonials all of that
stuff it's extremely powerful and it's
very easy to sell the way that you can
sell this is is by going into Google and
just typing in their competitor names
ask them who are your competitors or
just go in into their Niche and into
their city and just type that in and
you'll see their competitors right the
top guys are probably going to have 70
reviews 80 reviews 100 reviews I mean
even if it's like 30 or 40 reviews
that's still a good amount and if they
only have three reviews four reviews
it's an easy sell because it sells
itself right you can go in and you can
say look who would you move forward with
who would you work with are you happy
with the fact that you have less reviews
even though you've been in business
longer than all of your competitors
right it's very easy to sell this as a
service everyone wants more social proof
and they can use those reviews and
followup emails on landing pages on
their website literally everywhere it's
very easy to tie reviews back into more
revenue for the business owner and the
next thing is going to be the lead
Source report look all of these local
business owners or really any business
owner is extremely busy and they don't
have time to sit there and to mark down
where the lead came from and so forth in
fact when we talk to clients they
usually say oh the the front desk person
usually asks usually asks how they found
us and that's how we track everything
and then that data goes nowhere cuz then
I asked them okay well how many website
submissions have you gotten in the past
30 days how many people found you on
Facebook how many people found you from
your Google ads how many people called
you from your Google my business and
they have no idea and then you can ask
one step further and ask well how many
of those clients did you actually close
and that is a awesome question that you
can ask most of the time they have no
idea on all of this data so this is
extremely valuable as you can see here
we had this client use it and they were
using it properly except obviously
sometimes it seems like they uh didn't
uh didn't know how to spell and at this
point we have much better systems to
where it doesn't get duplicated like
this uh in place to where they can
attach tags and when they attach a tag
it automatically sources it but this is
still again still a pretty good example
you can have your clients go in here and
track it all manually so even whether
you're running ads for them or not you
can help them track all of it right so
if you reach out to them and they
already have someone running ads still
offer them lead tracking because it will
make a huge difference if they see on
Facebook let's say Let's ignore the the
form leads and you know the Facebook ads
and and and this one let's say that they
just had this one lead that came in and
it was only a $7,000 project potentially
but on Google right they got 16 and it's
worth half a million or let's say they
got you know uh 16 on this one too but
it was only worth you know 20,000 this
one's worth almost half a million so
obviously to them it's going to make
more sense to run Google ads and this
helps them make crucial crucial decision
so this is extremely powerful also again
you want to track like website form
submissions live chat all that stuff as
you can see live chat if they didn't
have it look at how much revenue they
could entually be missing out on next
thing that's extremely valuable is the
conversation tab again if I click into
this it's just going to be blurred
because we have so much sensitive data
however the amazing thing about this is
you want to track all the communication
inside of this conversations tab meaning
there are Facebook messages there
Instagram messages there Google my
business messages which a lot of times
get lost every single way that the
clients reach out to the business owner
need to be tracked inside of here they
are way too busy their assistant let's
say their salesperson whoever they have
working with them is usually way too
busy to check all these different
platforms and even if they do it might
take a day to respond 2 days to respond
it might take an insane amount of time
and at that point that customer went
with someone else they went with a
competitor so extremely powerful and
clients also love this a lot of times
they don't see the value until they
actually start using it right if you
just tell them hey we're going to
centralize everything they're not that
excited about it I found but once you
show this to them on the back end they
love it all they have to do is open up
the mobile app right the the app on
their cell phone and just check one Tab
and they can see all their messages
super powerful the next Super profitable
feature that I have found that works
really well is automatic lead responses
within that same conversations tab
meaning as soon as a lead comes in you
want to text them right away right you
want to text them and you want to notify
the client via text message and I have
seen this save clients right if you have
someone reaching out to let's say a
plumber but he's busy he's busy doing
something with that automatic response
it could potentially save that lead and
clients will love this they all see the
value they know that it's very important
to respond to that lead as soon as
humanly possible and even if they're
busy they get some sort of communication
started with the lead with the contact
so when they call them right the lead or
the contact is very familiar already
with the business because they feel like
they've already texted them with that
being said if you're offering
appointment booking which I highly
suggest all you do is build a funnel
with a calendar on it and from there
what you do is you integrate the client
Google Calendar inside of here and so
now what we do is we constantly follow
up with the client's leads and we push
them to a calendar so now we can sell
appointment bookings to the client so
instead of just saying hey here's a
bunch of leads for you to text no we
push an appointment calendar so the
leads can automatically book on the
client's behalf now if you're saying now
if you're wondering oh I don't know how
well this is going to work the best
thing you can do is an initial phone
call consultation meaning the lead is
just booking a time to talk to the
client and so now the client can check
their cell phone and they see a bunch of
phone call appointments right think
about how powerful this everyone else is
out here offering leads you can
automatically book phone calls for the
client now even though it's not like an
in-person consultation or visit
depending on whatever Niche you're in
still offering a phone call consultation
is huge the client's going to love this
because they can now see okay I have to
call Susie at 1:00 p.m. I have to call
Joe at 3:00 p.m. and so forth saves them
a lot of time and what we're testing
right now is integrating AI with
appointment booking meaning we can have
ai have a full conversation with a lead
and automatically book the appointment
right now we just have automations
that's just saying hey you know book an
appointment here if you have any
questions let us know and we'll get back
to you that's the general gist but with
AI we can have a full conversation where
we can ask them specific questions and
get them automatically booked in without
sending them to a calendar right so the
AI can ask hey how does 400 p.m.
tomorrow work for you yes okay perfect
I've got you booked in and the AI will
automatically book that in a calendar
something we're testing could be really
cool in the future and then last but not
least we have the opportunities tab
right here this is extremely powerful
because it shows the client and last but
not least we have the opportunities tab
right here and this gives your client a
bird's eye view of everything that's
going on inside of the business meaning
they can see the leads that are coming
in they can see the leads that are
responding leads that are no answer so
maybe they need to follow up with that
lead again maybe they can even see who
who booked an appointment right who did
we give a quote to that we did not
follow up and as you can see here right
it's all tracked and they can see how
much money they're sitting on how much
money they still haven't closed and they
can be in here they could have a
salesperson in here and they can monitor
their progress and they can prioritize
which lead they want to keep following
up with so super valuable sir and the
same way that we use go high level for
our clients you want to use it for your
agents as well and the same way that we
use go high level for our clients you
want to use this for your agency as well
all of our client communication happens
inside of the conversations tab here and
one extremely powerful tool that I
absolutely love using is the schedule
option and the same way that we use go
high level for a client you want to use
it for your agency meaning every single
New Prospect and also client that we
have we speak with inside of the
conversation tab another really cool
feature you can do is even schedule text
messages so if a client says or a lead
says hey text me tomorrow at 2: p.m. or
you know text me Thursday at 400 p.m.
you can go in and schedule that text to
automatically send and this right here
might be the most important feature that
we use which is the calendar option so
every single intro call that we do and
every single demo call that we do with
clients we book it inside of go high
level because what we do is we follow up
and give reminders to all of those
people this increases your noow rate
right so you get more people that
actually show up to the demos plus it
gives us the opportunity to follow up
with people that do noow and with people
that we don't close before we ever get
on the meeting we send them a ton of
value we send case studies we send
testimonials we send other videos other
resources we automatically send out to
clients that book a meeting with us and
this gets them prev vetted this gets
them and this gets them warmed up for
the conversation now I will be honest
not everyone sits there and watches all
of our case studies but even if they
click on it and they scroll through your
case studies page your testimonial page
they still see that you're legit and
they get slightly more pre-sold before
you ever speak to them and this is the
insanely valuable part also what it
allows also what it allows you to do is
keep track of how many demo calls you've
done how many intro calls you've done
Under reporting here and then you can
check your statistics and you can see
are you not closing enough leads or are
you just not even booking enough
meetings and from there out of the ones
that don't close you can have automatic
follow-up campaigns that follow up with
them and that still give them some kind
of value anytime you get a new case
study or a new review or you just
learned something new go into this tab
go into the marketing Tab and send them
an email blast right send them all a
text message and follow up with them and
this way you can keep them in your
pipeline and I have closed I can't even
tell you I've closed a lot of clients
just by following up with them and even
though I've done a demo call maybe it
wasn't a good time right but then I
follow up with them 3 months later 6
months later 8 months later and it's not
me doing it manually it automatically
sends and then they do another demo call
in fact I have a live sales call on my
channel that you can check out that I
got from one of these reactive ation
campaign so look all in all just find
one or two features that are extremely
profitable for the client and sell them
that and then you can introduce
everything else that we talked about on
this video find their main pain point
and just solve for that now look this is
counterintuitive right there's no school
for this when you sign up to high level
there's no there's no sales training
that teaches you exactly how to sell it
and so forth that's why this is so
important right maybe you've already
been on sales calls and you just have a
low conver version rate and maybe you
haven't gotten any clients maybe you
already tried and you're struggling
getting clients look it's not your fault
you just haven't had any sort of
training on exactly how to do this maybe
you don't know how to find leads maybe
you don't know how to convert those into
demos maybe you just can't convert demos
into paying customers again there's
really not much training on exactly how
to do this and so you're forced to just
sit here and bombard all this
information and oh we do automations and
we do work right look there's so much we
didn't cover here like the marketing Tab
and social media posting you're trying
to tell them all this stuff and it's
just confusing the clients this is not
the right way to do it so try that out
next time that you are prospecting try
to focus on one service one specific
service that they need help in and just
really push that really focus on that if
you don't design your life someone else
will I mean think about it if you're too
lazy to assign your own goals one will
be assigned to you this could be from
your parents your boss your employer
your guidance counselor whoever and
they're just guessing because they don't
know you like you know you let me ask
you something do you feel in 100%
control of your own life can you do what
you want can you wake up when you want
can you wear whatever it is that you
want do you have the freedom to move how
you want to move and help the people
around you if the answer is no and
you're not living your ideal life then
you need to create a plan we need to
design a life that you are proud of a
life that you are happy to live I'm
going to show you something these right
here are self-reflection journals right
look at this I've been doing this for a
decade planning reflecting trying to get
better experiencing life and then coming
back and journaling on it and asking
myself what worked and what didn't work
and through this process I've designed
an amazing life that works well for me
and what I'm going to do is show you I'm
going to share my screen and give you my
template that you can copy and paste for
free to be productive to plan your life
plan your month plan your quarter plan
your week plan your day and I'm going to
show you how you can use it to get
exactly what you want out of life in the
most predictable manner possible and I'm
not talking about visualizing or
shouting affir
in a mirror I'm going to give you
something tangible that you can use for
planning your life your year your
business your goals anything crazy thing
is I used to wake up in the morning and
just tell myself okay it's time to grow
a business it's time to do my tasks I to
wake up before work thinking I'm getting
more stuff done than my competitors and
I'm finally going to grow this and I'm
going to do that and I didn't have a
plan I didn't have any action steps I
didn't have a daily to-do list I didn't
know how to plan the next thing that
needed to get done I was just a
freelancer I was building websites for
people that I was doing SEO for people I
didn't know what my main core tasks were
in my business that really pushed the
needle forward I didn't really have a
plan on how I was going to grow my
business and I listened to all this
grind advice online I just oh just grind
and wake up before everyone start
working before your job and then after
you come home keep grinding at night and
then work your weekend and I did all
that and it had its place and I'm glad I
did it it taught me a strong work ethic
but I didn't have a plan I spent years
what could have been done in months had
I just focused on the right things
that's exactly what I'm going to be
sharing here this template works for
virtually any business that you might
have I have been using it for years now
and it's been one of the main things
that has helped me scale my company past
$10,000 a month past $20,000 a month and
now even Way Beyond that as well let me
break it down for you and you'll see why
you can tangibly hit your goals very
predictably so the first thing you want
to do is take a look at how we have the
goals structured so you have your annual
goals right here we narrowed it down to
about three and then you have your theme
right so monk mode gear and mine I have
Creator year so I'm diving more into
YouTube into making more content but you
can make your theme
monk mode gear getting good at sales
psychology persuasion if you want more
clients and that's your interest and
that could be your main thing now at the
top you want to boil down the goals I'm
going to show you how we break it down
to quarterly goals right here in a bit
but first let's cover the personal goal
maybe you want to move out of your
apartment maybe you want to quit your
job do this online right Financial goal
maybe you want to make $110,000 per
month profit all online remotely and
then we have a mission section so
Achieve Financial time location Freedom
this could be taking care of your
parents maybe taking care of your mom I
have that inside of mine as well and
then below that we have a clock this is
just kind of easy to see I look at this
every single day and I suggest that you
do the same now when you actually click
into the goal like we did right here
you'll see that it nicely breaks down
good questions that you can ask yourself
okay what are your motivations behind
this what's next how what actions are
required and then it gives you a first
first quarter review second third fourth
quarter review what actions are required
so it's asking you what do you need to
get done next to achieve this goal and
you can see that that's live for every
single goal there so let's go ahead and
keep moving so this is the weekly log
inside of this log is where you're going
to track your week and you're going to
track every single day so I'm going to
open up week one right here and what
you'll see is we have our weekly goals
and the cool thing is also about this is
that you have your major task so again
what is that task the 20% task that
makes up 80% of your results if you're
running an agency some kind of
freelancing business then that's
reaching out to clients that's getting
more clients that's doing Outreach
that's doing sales meetings so you can
actually make more money now learning
what are you learning that week what is
the priority you want to focus on that
main subject if one day you're learning
about sales and then the next day you're
learning about copyrighting then you're
learning about web design you're all
over the place dedicate one week to what
it is that you want to learn what can I
improve look at your past week when
you're planning this which I suggest you
do on Sunday look at your past week and
give yourself something that you can
improve something you can do better and
then you're going to constantly evolve
now as you scroll down any tasks that
you have from the past week are going to
automatically show up here and I'm going
to show you that in a second I'll show
you how it works so right here you're
going to plan every single day so on
Sunday you're going to sit down put all
this stuff in here and then take your
weekly task and divide it up per day so
in here you want to set goals that are
tangible take your major task of the
week which might be reach out to 500
business owners and when you break that
down that means you have to reach out to
100 people per day right or maybe it's
50 people per day so 50 IG DMS right or
maybe it's 50 emails like I put right
there so that's completely up to you
whatever the task is we all have
different life tasks as well maybe you
have to get your oil changed on your car
whatever it might be school duties
whatever you can put that in right here
where it says life so now you can divide
up to two notes this is any notes that
happen throughout the day maybe you're
reading a book and you want to take
notes down which I also do below this
section right here I take a lot of notes
right here if if I'm reading sometimes
things just come up in the day a client
calls Maybe anything that might happen I
take my notes right here and then I
divide it up later on in the weeks this
keeps me extremely organized so let's go
back here and so as you continue filling
this stuff out let's say you open up
week two so inside of week two what will
happen is any tasks that you put inside
of here right outstanding tasks from
week two it's going to appear in this
section tasks from last week as you can
see outstanding tasks from week one is
up here and then every single month you
can just hit filter and you can change
the range from month to month and you'll
always have a new week that you can work
from so now let's look at the quarterly
goals this is extremely important this
is one of my favorite parts of this tool
is because it allows you to plan
everything so nicely and I've put
together some of the best questions that
I have found that have helped me grow my
company that you can ask yourself on a
quarterly basis now every single year at
the beginning of the year I make my one
big goal and and then I bring that down
to quarterly goals and I just put that
inside here and right now it's January
so I put in my quarterly goals here and
I filled out this top section here what
are the 20% needle mover activities
meaning what can you do that will
actually push your business forward I'll
tell you what it's not building a
website this is a side task that you
should not be focusing on okay things to
learn improve on this could be sales
skills this could be persuasion this
could be anything of the sort
experiments things to test I want to try
email marketing I want to try Cod
calling I want to try AI video Outreach
which we have on this channel which is
working very well then the not Todo list
this is also equally as important what
am I not going to do this quarter I'm
not going to waste time drinking with my
friends on weekends instead I'm going to
work on my Saturdays and Sunday mornings
maybe it's checking your phone I'm not
going to check my phone before noon this
is a very valuable task as well notes
anything else you want to add and then
then here's the cool thing at the endend
of that quarter you're going to do an
end of quarter review what are the
biggest achievements what is the
progress on my annual goals in all three
portions what worked what didn't work
how can I improve this what should I
continue doing what new things should I
start what should I change these are all
amazing questions that you want to ask
yourself at the end of each quarter at
the end of each 3month period how can
you fail if you're asking yourself
questions if you're always seeing
something that's working something
that's not working and you're always
adjusting your plan it's a living
breathing thing most people make this
year-long goal and then they don't visit
it again until it's December and they're
like oh well I had a plan to lose 15b I
lost none and I actually gained weight
there's nothing that they actually do to
push their life forward here we also
have another section called overall
thoughts so you can Journal freely here
about your past 3 months talk about what
you did well what you didn't do well and
just give your honest opinion on the
quarter this will be nice to look back
on and after you plan your quarter you
can go in and plan your monthly log
right here when you click into it you'll
see that we have a month and you have
monthly goals as well so you have your
weekly stuff right you have your your
habit tracker right here and then below
that we have your reflection so you can
do this at the end of each month and if
you're thinking this is going to take
way too long and ways too much time I
promise you this does not take a very
long time at the end of each quarter
this might take you like half a day four
five hours to do at the end of 3 months
and you get such good information about
what you should stop doing and what you
should continue doing and then at the
end of the month this only takes maybe
an hour maybe two hours depends on how
in- depth you go but I promise you it's
not that long this is one of the best
activities that you can do everyone's
trying to learn the best secret Outreach
hack and strategy but if you do this
properly if you commit yourself to being
consistent with this routine how can you
fail you're always a reviewing you're
always trying something you're always
expanding you're always moving forward
you're always learning this is the
closest thing that I have seen to
guaranteeing success so what worked this
month what didn't work learnings from
this month how to improve hope for next
month and then journal what are the main
things I'm proud of what are the
frustrations who are the people that I'm
grateful for and so forth and then under
the free spaces again you can Journal if
you'd like on some of these things and
if you want to see all of the months you
can just hit monthly log up here and
then you have all the months and you can
journal on that as well let's go back to
the main template so as we scroll down I
have a couple interesting sections
here's again the top 20% activities
because you're going to look at this
every single day when you get up in the
morning I want you to sit down and look
at this template look at your goals look
at your quarterly goal look at the time
that it is and then scroll down look at
some of the stuff that you already
completed this week look at what you
have yet to complete and also just
remind yourself what is the most
important thing for me okay this could
be sending DMS right this could be
trying out LinkedIn this could be
setting more appointments closing
appointments getting better at sales
right following up with my leads and
then I have another section this is
other important stuff but not as
important so talk to clients this could
be build your website uh try more offers
right create go high level systems test
different AI tools and so forth so this
keeps you in line always to the right of
that we have a life expectancy calendar
now for some people this is a little bit
morbid I like it because it reminds me
that I don't have unlimited time here on
Earth and it motivates me to work harder
to push faster and not just to work
harder but also to enjoy my life more I
know that I'm not going to live forever
so by having this here it gives it a
tangible number how much time is left
now what I just you do is just choose
the year that you turn 80 what you can
do is scroll to the end right here and
just pick the year that you're going to
be 80 years old and it'll adjust all the
numbers automatically and then you'll
see how many months that is you'll see
how many weeks that is how many days
that is how many years that is right how
many hours that is but when you look at
the months 526 months that doesn't seem
like that many months does it so make
sure you hit your goals fast so you're
not wasting your time by month so this
is the monthly log right here as well as
well we have the Habit tracker right
here so this is access to my course so
if you want access to that course on how
to hit your goals 10K a month whatever
it might be faster you can check out the
course there habit tracker so this is
your habits we have the day in here we
have the dates and then we have all of
these habits so again you can take these
you can adjust them also cool thing is
we have this little progress bar as well
and if you do want to access this you
can also see it inside of the uh the
monthly log so I suggest if you do have
habits just do it from the monthly view
so that way you don't have a huge list
okay projects what projects do you have
right now in your life this could be
school right this could be work and then
what's active building a go High Level
side business and there's nothing really
inside here you certainly could open
this and then take notes on it whatever
you want but it's more of a visual
representation of what is your focus
right now in your life then I have a
section for health routine meditate
seven times per week maybe gym three
times per week and so now you have
everything in one place and also below
this you can write down anything else
any other ideas that you have on things
that motivate you maybe if you're more
of a material person you can put
pictures of cars or a house or whatever
it is that you want you can put that
here as well because the goal is to
motivate yourself and get yourself out
of bed and get excited every single day
for what it is that you are doing when
you download this I'm going to have a
link inside of the description you can
also go to this website right here best
agency tools.com it's going to be inside
of the spreadsheet and when you click
that link it's going to have a duplicate
option up here in the top right you're
going to create a free notion account
and you're just going to duplicate it
into your account so after you go to
best agency tools you'll have access to
our free course and this is what it
looks like here's all the video modules
and if you go into the bonus section
then you're going to see this module
right here best agency and AI
money-making tools once you click this
spreadsheet right here it's going to
land on this and this is exactly how we
scaled our business past $220,000 per
month while traveling the world
full-time and down here under notion
you'll see the link right here you can
click that and then you can duplicate it
right to your account the way I see it
is there are two ways to use the go high
level CRM the first one is if you are a
marketing agency owner or you're maybe
some kind of freelancer offering High
ticket Services I'm talking you're
charging thousands and thousands of
dollars for your services you can use
high level to assist those services and
make it much more valuable plus you can
also have high level as a downsell so
instead of for example you charging
thousands of dollars per month for your
ad Services you can also have a down
sell meaning the people that are not a
good fit for ads you can now still
charge them $300 per month just just to
use your wh labeled version of go high
level you slapped your logo on it and
you're good to go you can charge
anywhere from 150 to $300 per month just
for that if you set it up properly the
next one is go high level SAS and
offering this as your service I'm
talking reputation management review
campaigns database reactivation
campaigns website in a day you can do
custom websites all the appointment
booking stuff or you can do autois call
text back meaning they get a text if
they miss a call or even just help them
with their tracking and I'm going to
dive into each one of these specifics
I'm going to show you everything the
high level has here on my screen I'm
going to show you how I've grown my
business by doing both I call software
with services in my opinion this is the
best model I used to do freelance
Services I've done the agency stuff I've
also sold just SAS and I've landed on
this and it's helped me scale to
multiple six figures in profit while
traveling the world full-time and I'm
going to show you exactly how we use it
now before we dive into these specifics
you might be wondering dude who in the
world is going to be paying $300 just to
use your wh labeled go high level SAS
and why don't they just set up their own
account and pay $100 directly to go high
level so let's tackle that this company
right here is called Podium and Podium
charges as you can see right here about
$300 per month to do some contacts they
do online reviews website chat text
marketing Payment Processing that's
literally less than half of what we are
going going to offer them for $300 per
month you can look at the product you
can look at what else they do they have
multiple plans and they make hundreds of
millions of dollars you can Google their
revenue if you're in disbelief and
here's another company that's called
birdeye and they're doing pretty much
the exact same thing that we are
offering and once again also charging
$300 per month to do everything that we
can do except we can do it better cuz we
work with the local businesses directly
and we help them solve their exact
problems and once set it up one time
they're going to keep using it I have
clients that I've worked with for many
many years and I haven't spoken to them
in over 6 months cuz once you set it up
and their front desk their office they
themselves use it they don't have to
speak with you right it's integrated
into their business look at all the
stuff that birdy here is doing we can do
absolutely all of that except go one
step further and help our clients help
our customers integrate it directly into
their business specifically to their
business and once again you can GOOG
Google bird ey as well look at their
revenue look at how much money they're
bringing in if you're in disbelief all
right so here's how you're going to use
go high level for your agency or for
your freelancer business or even for
your SAS company if that's the direction
that you want to start you're are going
to get appointments and continue with
your prospecting as you do whatever
strategies you have to get clients and
by the way we have a ton I just
interviewed one of my friends that's
using go high level specifically for
prospecting is doing SMS Outreach and he
closes about five clients per week these
are high ticket clients not $300 a month
clients but ones that pay thousands of
dollars the video is not live yet but
maybe by the time you're watching this
I'm going to have that live and release
so definitely check that out we go very
far in depth into that but if you are
booking appointments in anyway Instagram
Facebook LinkedIn whatever method you
are using to get clients you want to get
them all in here this replaces Ken Le
completely so now all of your
appointments are booking inside of go
high level and we automatically follow
up with them on text message on email
and you can follow up with them with
certain dates right 3 days before the
event text them this one day before 5
minutes before send them a zoom link if
they don't click on the zoom link do
this and so that's part of the workflow
features and also you can tab your
appointments as closed not closed
followup whatever and now a different
segment a different sequence goes out to
your potential clients let's say you
speak to someone they don't close they
don't pay you so now you move them to
this column you attach a certain tag and
now they're getting text messages 3
months from now 6 months from now and so
on plus you're building your list so if
you get a case study if you get a
testimonial if you get a new project
that you complete you can now send that
to them in the future and get them back
into your funnel and get more clients
just by keeping everything in one place
and so as you can see here you have your
conversations tab this is where you're
going to have all your conversations
with potential clients also when you
link up your Facebook your Instagram
whatever all the conversations go inside
here then you have your calendars this
is where people book you mark them as
closed not closed and you can set up
different automations to go out there
contacts that's every single lead that
has come in or people that you spoke
with and booked into your calendar the
opportunities tab is like a CRM where
you can drag and drop things right so
you can see that here again I can't go
super far in depth here cuz I'm going to
just have to blur everything anyways but
you can take one of these cards and you
can move it let's say to no answer they
get a different text message they get a
different email that sends when they do
that then we have the payments tab where
basically you link up your stripe and
you can send invoices right from within
this tab you set up reoccurring invoices
one-time invoices and you can include
this invoice Link in text messages as
well so if someone doesn't pay you can
automatically remind them to pay inside
of here inside of the marketing tab you
can link up all your social media
accounts and actually post directly to
social media from inside here you set up
email campaigns have templates for those
campaigns and tons of other stuff but
honestly if I talked about every single
feature we would just be here for way
too long big thing that we use it for
also is funnels anytime you run any kind
of campaign we build all of our funnels
inside here our websites are inside here
all the forms the surveys everything is
very easy to see cuz it's all in one
place and then for most people it's not
going to be too relevant but there's
also a memberships tab where you can
create courses have videos all that
stuff inside here and the other features
are more so for your clients let's say
you have the reputation tab so if you're
working with local clients they care a
lot about reviews you can help them get
reviews by having like review campaigns
and reputation management campaigns I
have other videos around that so I'm not
going to cover that but that's all
inside here under that tab then you have
the reporting tab which allows you to
show your clients all the reports of
everything if they want to see it how
much website traffic they're getting
right their Facebook ad and their
results how many calls they're getting
how many appointments that they're
getting you see everything so if you're
using this for your agency honestly you
really need to only be on the $97 per
month plan that one's perfect if you
don't have clients on here I have
friends that are in the Ecom space
meaning they work with e-commerce
clients so it's not super relevant to
them but they still use it for their
agency because it centralizes everything
and it's cheaper than clickfunnels so
it's really a no-brainer I'm sure you've
already seen this graphic right here
which is the CRM right unlimited sales
funnels so if you tried to get all of
this separately it's going to be quite
expensive right you have the mobile app
the tracking the call the workflow
automations the courses 2way Ms you can
get all of this for your agency at $97
per month the next plan over the 297 is
where you can have unlimited clients
into your account and so the way that
works is you would go into here and you
can set up your clients right here as
you can see we have all of our clients
here and they each had their own
separate sub account so we have one for
our agency then we have one for our
clients as you can see it's still
loading here so there's all of our
clients I'm not going to go through all
that but that's how you would set it up
so you pay one time and he essentially
if you can get one client it pays for
the whole software even if you're just
doing SAS and just being cheap and
offering this for $300 a month so now
let's dive into why do clients actually
use this and why do they continue paying
you $300 per month when they can just go
to high level themselves so the first
thing is you're setting this all up for
them most local business owners they
have more money than they have time I
know a lot of people don't realize that
but it's true a business owner is not
going to set up their own account go
learn how to buy phone numbers go learn
how to set up a website or go learn how
to set up different complicated
workflows so here's an example of a
workflow lead comes in and adds them to
our pipeline right to that stage where
you can drag and drop things then we
send them an email then we send them a
text then we wait 2 minutes did they
reply to our text you can also set it up
did they click on a link in our text did
they click on a link in our email yes
was it positive no yes if yes do this
right send them the booking link or if
you have ai you can have a full-on
conversation let me show you how we're
actually using AI also and integrated it
inside of our go high level to provide
even better Services as you can see this
is zapier we integrated open AI gpt3
into go high level and this is the
prompt that we are using again this is
very complex I'm not going to dive into
it but essentially we're adding in live
chat and we're helping our clients book
more appointments automatically without
them trying now let me show you
generally how it works Your Role is to
support customers with the sales of
their homes right so potential client
objective build customer report by
following the rules of conversation
provided right a reply via SMS ask
simple questions and so forth and we
fully integrate it so that way our AI is
able to have a full conversation greet
them introduce themselves ask opening
questions and even book appointments let
me show you so this is what I mean first
text hey Andrew saw you're interested in
growing your business with funnels and
marketing so let's say you get a new
lead someone inquires to speak with you
they say who is this right hey Andrew
this is Antoine from you know blank this
is a just a sample company we came up
with we aim to help businesses grow
their sales through funnels and
marketing are you interested I could be
great again this gray text is all AI
great before I can provide you with more
information I need to ask you a few
questions to get a better understanding
yes let's keep going so as you can see
AI is having a full-on conversation and
it's handling a buyer that's not even
really interested so you can use this
for your agent see or you can use it for
your client businesses great wonderful
what's your current monthly Revenue
right so we're pre-qualifying them as
well let's say they say 2,000 so from
here we go ahead and we say okay great
congratulations I think we can help you
our team of experience professionals I'm
not going to read all this but can we
get you scheduled with a funnel expert
this week from 9 to 5 PST they said yes
great I have two spots available so we
have ai checking our calendar and
booking them in for a spot now neither
of those times works so I wanted to try
to trick the AI and let's see what
happens no problem how about this time
do you have anything next week once
again we're giving a lot of uh feedback
and I'm trying to mess it up sure how
about Monday blank let's do Monday
awesome your appointment is scheduled
done now we have appointment reminders
plus we're sending them a link to case
studies and proof so that way we can
pre-qualify them as well so not only can
you use this for your agency but also
for clients now the cool thing for you
is you don't have to be techsavvy a
because we give templates to all this so
you can just take all the stuff that
I've used in my company and everything
I've used to scale my agency and you can
just import it into your account have it
all done have it all pre-built I have
the link below this video or you can go
in and just figure this out one time and
if you work with one Niche everything is
copy and paste right if you figured out
one time for a roofer and now every
roofer you sign on in different cities
in different states different whatever
you can copy and paste it and it's
customed to them so maybe they do
something that's slightly unique maybe
they enjoy metal Roofing instead of
regular Roofing now you can go in and
help them just slightly tweak some text
messages they're not going to go in and
do all this stuff themselves they're not
techsavvy you can do all of this even if
you're not tech-savvy if you don't
understand how to use this platform you
don't have to be an expert you can go in
chat with high level support ask me for
support and you'll have all this stuff
done you can customize it to the
business and I'll think about how
valuable this is right a lead comes in
right now a local business owner
somebody calls their business if they
miss it a lot of times they don't even
call them back and that's called autois
call text back meaning thead comes in we
want to text them automatically if you
think about it if you need a plumber
let's say right something is leaking
your fridge is leaking and there's a
puddle on the floor you want someone to
come out right now so you call the first
plumber and he's busy he's busy doing
something he's in someone's home and he
does not return that call right away it
takes him maybe an hour maybe two hours
they already called someone else right
they've already moved on but if you
install something like automatic text
messages for every single person that
call we might have saved that lead so
instead of it just being a phone call
you can say something like this like we
have in this specific workflow hey sorry
we missed your call can you tell me a
little bit more about how we can help
you and then we started a conversation
and if they have salespeople you can
also assign it to different users right
all automatically so we text them and
then we also notify the client we text
the client we notify them again you have
a mobile app too that the client
downloads and you notify that client
look this is what we have going on you
have to respond to this lead and we give
them another chance to sell it at the
very least we start a conversation with
that potential lead with that potential
customer and we help them trust me when
I say a lot of business owners are not
setting this up they do not have these
systems in place they're way too busy
operating their business and once again
you set this up one time and we're all
good and this only fires as you can see
here at the top incoming columnist busy
or it hits it's a voicemail and that's
not to mention all the other ones that
we have inside of here as well a lot of
business owners never check their
Facebook page they never check their
Google my business page to see if they
have any messages we do all of that and
everything goes under the conversations
tab right here on the leftand side so
that they always love you the other huge
one here is send review request getting
reviews for local business owners is
insanely valuable and yet no one does it
that's exactly how this company right
here started they started with just
reviews and they scaled their entire
business just on this one service
reputation management so what we can do
is instead of sending people let's say a
direct link to a Google my business page
we can now send them a link that goes to
a funnel we ask the customer about their
experience and then if it's positive we
can redirect it to Google my business
where they can leave that review and
local business owners love this and
before you think if that's legal if it's
not legal look into birdeye they make
hundreds of millions of dollars and this
is exactly what they do we've taken a
funnel similar to theirs we rebuilt it
and that's exactly what we do for
clients so if you are providing High
ticket services for clients like ad
management you can also create different
pipelines like this and help them track
everything better so no longer are you
just delivering leads for clients but
you're also following up with their
leads as well and thus you're helping
them make more money right you're
automatically responding it's making you
stand out I will do a sales call with a
potential client and they said oh well
we've already SP spoken to a bunch of
different agencies they all run Facebook
ads and I say okay great Facebook ads is
maybe oneir of the equation the other
2/3 as you know is what happens after
the lead comes in how fast do you
nurture them what do you say right how
do you say it we already have all the
winning templates so if you move forward
with us not only do we run your ads but
we give you proven templates that just
work plus we help you build your online
reputation get more reviews which will
then turn to more customers we're doing
all this so really we're making a
no-brainer to work with us so is go high
level necessary I would say absolutely
look it's completely risk-free they do a
30-day free trial you can check out the
link below if you want that 30-day free
trial and then best case scenario this
absolutely works really well for you
when you use it in your agency but also
for all your clients or if you have no
clients yet you can just downgrade to
the $97 per month it'll help you
Prospect it'll help you get clients and
then you can upgrade whenever you're
ready whenever you have clients paying
for it meaning you don't even pay for it
out of pocket or or if you already have
clients you can sign up for the 297 plan
or the 497 plan the biggest difference
in the plans is if you are a standard
agency honestly the 297 plan is going to
be more than enough you can have
unlimited accounts unlimited team
members users you can still white label
it right you can put your logo here at
the top and the other cool thing that we
didn't even mention is you can track
which leads actually came from what ads
meaning if we track right here right
they got a bunch of sales from one
source as we scroll down right here you
can see okay Facebook ads are bringing
in a quar million dollars we can see
exactly which ads brought in what sales
so we can do more of those ads instead
of just doing lead campaigns and not
tracking anything further than that but
if you want more capabilities and you
want to take it one step further you
want to get the SAS plan what clients
are able to do is automatically onboard
themselves meaning they can pick a
payment plan and it'll automatically
build this whole account for them and
import your what they call snapshot so
it'll import everything that you built
right everything that we covered here
today you have it pre-built for your
Niche your industry automatically
Imports it into the new account plus the
other cool thing about it is a you're
you're allowed to AB test your funnels
meaning you go under sites here you
check out the funnels and you can ab
test right you can split test so now if
you have ads that are running you can
have it on one page a second page and
see which one does better which one gets
more leads and we use that for our
clients as well now the cooler thing
also is you can rebu for phone numbers
and for emails meaning if your client is
sending a th000 texts through your
platform or a th000 emails cuz they have
automated follow-ups then you can
upcharge that meaning if it costs you
this isn't the price but if it costs you
a penny to send a text message you can
charge them two pennies so you're making
profit the more they use your platform
so it's truly a SAS and you can make
that profit on top of your $300 per
month that you are charging if you are
thinking about just offering this as a a
SAS and that's it my recommendation is
you can definitely do that get some
clients right get your first couple
thousand online but also while you're
doing that start to learn High ticket
skills okay like Facebook ad management
custom websites so we charge anywhere
from four to $6,000 for a website you
can learn copyrighting funnel design
anything because when you use our model
of software with Services you can get
the benefits of Both Worlds you can
scale very quickly to over 10,000
per month with extremely high profit
margins plus also always have something
to sell so even if someone's not
qualified you have a service that's
repetitive that you can sell so you're
making reoccurring monthly income and
you're not tied to the hourly wage of
copyrighting or building websites where
it's one and done or even ad Services
right because if a client wants to leave
in three four months then you have to go
out and get new clients but with this
they stick on for longer and we've had
clients cancel their ads services but
then come back 4 months later 5 months
later because they're still using this
every single day and then they say hey
by the way I want to restart for another
three months or so and that's something
you can take advantage of high level is
a massive company they throw events
every single year they have an awesome
Facebook group where they do q&as they
have a live Zoom call that you can jump
into if if you ever need support you
need help actually setting all this
stuff up which by the way it's very
simple very clear and after you get a
couple clients honestly you can just
hire a go high level expert meaning you
don't do this stuff yourself you just
get clients and then you have a
performance marketer that manages the
performance for all of your clients if a
client wants to change a text message or
change something on their website or
their funnel you can have an employee
that does all of that you can have a
virtual assistant overseas that you're
paying maybe 5600 $700 per month and
they do everything for you so all in all
high level has helped me scale my agency
very very far and honestly all the
agencies that I know that are doing most
multiple Millions per year when I go to
networking events when I meet other
agency owners they're all using high
level and some of them don't even use
all the features that we just named
today honestly just one of these
features you can charge $150 $200 per
month for them to use cuz if you think
about how valuable it is and how much
time it's saving for the business owner
it's all worth it starting a go high
level SAS business is not what you think
but I still think it's one of the best
ways to make money online while building
real skills that will transfer into
everything that you do look last year I
literally sold everything I moved out of
my apartment I sold everything I have a
suitcase and I have a backpack and I
started traveling the world I'm in
medine Columbia right now and I have
been living out of airbnbs now for over
a year and it has been absolutely
amazing I did this because of one
business it is this business it is my go
high level SAS agency that has allowed
me to travel and live the life of my
dreams and hit all of my goals and you
can do the same if you set it up
properly from the beginning and you have
the right mindset going into this
business now look I didn't have any
other companies I didn't have any other
revenue streams this was my main and
only thing that I was focusing on and
this was the main thing that I was
growing and honestly I could have
started traveling way sooner than I did
but I wanted to make sure I was locked
in I wanted to make sure I was
financially free before actually getting
rid of everything I remember sitting at
a cubicle at my old job that had
hundreds and hundreds of employees and I
had a picture of a beach right next to
me as I was working and I was actually
writing code and so I was looking at
this and I always just envisioned you
know what I'm going to quit and I'm
going to travel the freaking world one
day and I always would look at this
photo every day I would come in I was
only there for about a year a little bit
less than a year but this was always my
goal I always wanted to travel full-time
and I always wanted to be a digital
Nomad and live that lifestyle and trust
me when I say I've tried a bunch of
different business models I've looked
into a bunch of different stuff
everything from e-commerce I've had
websites SEO I've done all sorts of
different freelancing but this right
here is what has actually allowed me to
build the lifestyle that I actually
wanted thing is there's so much that's
unsaid about this business model that I
had to figure out on on my own and I'm
going to try to summarize all of that
stuff and give it to you in this video
which might take me a couple minutes
here to explain so by all means if you
have a cat video or you want to scroll
through Tik Tok and get that dopamine
rush and by all means go do that all
right so let's dive in it has been my
experience that if you want to grow and
you want to grow very quickly and you
want to get to a high Revenue point
maybe it's 10K a month maybe it's 20K a
month whatever your goal is I think the
first thing you need to do is actually
figure out why you are doing this in the
first place okay why are you growing the
business why are you getting clients
because this will get hard it will get
hard and it will get annoying you're
going to have to do Outreach and if you
don't have a good enough reason as to
why you're doing any of this it's going
to be way easier to give up when you get
home from work or when you get home from
school or when you get home from
whatever activity it is that you do all
day you're going to be demotivated
you're going to be tired and for you to
sit there and work on this in your after
hours it's going to be a bit of a grind
in the beginning but it is still so so
worth it but you need to have that in
your mind second thing is you want to
focus on what you want your business to
look like are you building this business
to get to 50K a month or 100K a month do
you want to build some huge agency where
you're servicing hundreds and thousands
of clients or do you just want a freedom
business that that allows you to travel
be a digital Nomad maybe you want to
make 5K a month 10K a month 15K a month
by the way even if you make 5K a month
you can still travel to pretty much well
almost any country and still live an
amazing life just off that if you have
your number and if you have your goal
and why you're even building this in
your mind it'll give you a good game
plan of something that you're working
towards and you'll have a revenue goal
as well that you want to hit it has been
my experience that if you want to get to
whatever Revenue goal that you have ASAP
you need to develop you need to learn
some kind of high ticket skill that you
can also offer on the backbone of go
high level so you want to have your high
level SAS right as your Baseline income
that's always going up so it's always
going up slowly and steadily but you
want to have a high ticket skill as well
that you can offer and not only service
your clients better but actually make
more money so here's an example if you
have four clients and you're charging
them $300 per month that's great right
that's still a good amount of clients
that's a good Revenue point that you're
at you're making
$1,200 per month and by the way even
that income think about real estate
think about what people actually put
into the market to generate those
returns someone might buy a house for
150k 200k 250k and look I'm not a real
estate expert but you can buy a house
and if you're getting that return of a
grand a month that's a good Roi right
that's what people will want and so for
you to be generating that income online
right completely remote is amazing and
that's still a huge win but if you take
that and if you simply offer a high
ticket skill let's say you learn
Facebook ads maybe you learn Google ads
and you can do all this stuff on you to
me for $20 $40 there's nothing stopping
you from learning High ticket skills
take this offer it to your clients offer
it to them they will love you maybe not
everyone will sign up but just to keep
this example simple let's say all of
them sign up for $1,000 a month package
which is cheap we charge minimum $1,500
per month right let's say you're you
want to be cheap you charge 1,000 a
month that's $4,000 per month so instead
of you making 1,200 you're now making 4K
per month and you can give them the go
high level stuff on the back end like
for free so you can say a th000 includes
everything and that is trust me that is
cheap there's tons of other agencies
even here I go to networking events I go
to masterminds everyone here is charging
way more than that 1,500 2K 2500 is the
standard so when you can offer services
like this you can instantly forx your
income so instead of just offering SAS
and constantly chasing new clients learn
more skills and offer something that's
high ticket now you don't want to go too
far extreme and just do smma either
because a lot of these smma guys what
they do is they just do Facebook ads or
just Google whatever and if they lose
clients let's say they sign three four
clients and they're making 8K a month
but in three months if all their clients
leave they're back at zero they
literally have no income anymore right
because they're not onboarding their
clients they're not offering go high
level SAS so you want to be in between
that's why I like to preach software
with Services you have the software you
have additional services so if your
client wants services for 3 months and
then they go back down to software
that's still great as you get clients
for this business your Baseline income
always goes up and it's always improving
it's always growing and if if you are
selling SAS Services look minimum $2 to
$300 per month if it's just like a
simple website maybe you can do $50 a
month but if you're doing anything SAS I
recommend doing at least 300 a month if
you can't charge 300 a month it means
you're just not providing enough value
so the problem is not the SAS the
problem is your sales skills and that's
what you need to level up which leads me
to my next Point everyone out here that
is pitching go high level SAS or these
automations they talk about everything
all at once and they bum Bard the
potential client with way too much
information way too much info and they
just confuse the heck out of this person
that they're speaking to look these are
local business owners they don't know as
much as you they might not even be
techsavvy you can't go in and say
reviews and we're going to do a Dr and
you're going to have to send me a list
they're going to be so confused that
they're never going to move forward with
you they're going to think that you are
adding to their plate instead of
automating things and taking things away
from their plate right any one of the
these Services I promise you you can
charge $200 to $300 per month for if you
properly show the value lead followup
Google reviews Dr campaign appointment
booking even reporting any one of these
Services every single business owner
needs if you show them the value and
don't vomit information they're going to
love you and sometimes clients don't
even know what they need which is why
you have to find the paino in their
business meaning when you're speaking to
them on zoom and you do a proper demo
call which is what I recommend you can
diagnose their problems in their
business and give them a solution you
can build them a solution now when you
work with one Niche and one industry you
can really systematize everything cuz
now you know what the problem is in that
Niche and once you solve it one time you
can copy and paste it over and over and
over and over again from many different
business arms so you want to get them in
with what sounds attractive and then you
can show them all the other features so
I don't even show people for example the
content poster right the social media
Planner on go high level until they're
already a client until we're already
delivering services for them and then I
show them all the other stuff look by
the way we're going to automate your
reviews so every time you close a client
you can check off closed and it'll
automatically send them to this review
funnel which will save bad reviews and
have them never be published also we're
going to add this live chat we're going
to add these automations we can automate
appointment booking and then they love
you when you sell them on one thing but
then you overd deliver as soon as
they're on boarded and you show them
everything and you integrate everything
and you just make sure that they're
using it right that's the biggest key
point after you onboard clients and they
are using all the different features in
the first 30 days in the first week two
weeks and if you're always just
following up with them just making sure
that they love you then they are going
to stick with you that is the biggest
sticking point how much they use it in
the first 2 weeks determines on whether
they're a client with you for one month
or one year or 10 years look I've had
clients where I onboarded them and
talked to them a lot in the first month
and then I talked to them once a month
and now I haven't talked to them in over
6 months and when I look at their
account they're using high level every
single day so now I can sit back and
even if I don't want to run ads right so
we do run ads but even if I paused all
of our ads and we got no clients I would
still be making a very very good income
just off of clients that are using these
automations and I don't talk to them
right they are using it they're seeing
it every single day and it can really be
a passive business once you set it up
this way you really can't expect
business owners to understand all the
stuff right think of your local roofer
that's down the road he's probably
spending most of his day standing on a
roof if you try to send him a payment
Lake and expect him to on board himself
and figure out all the features he's
never going to do that not only will he
most likely never sign up because he
feels like this is way over his head he
won't even see the value in it but if
you set it up for him if you show him
the kind of website that he needs then
he needs a phone number at the top and
then a contact form here and this is
high converting and if you show him that
all he needs to do is download the
mobile app and click one button and it's
going to send review requests and it's
going to help his business like crazy
then he's going to stay with you and
he's not going to want to leave because
you showed him something that he feels
like he never would have even gotten
there if it wasn't for you and he's
going to feel like like you completely
changed his business cuz you're
introducing all this new stuff and
you're just going to be that Tech Guy
for him that's how he's going to view
you wow that's that's my internet guy he
takes care of everything and that's the
position that you want to be in it was
epic tetus that said we have two ears
and one mouth so that we can listen
twice as much as we speak this might be
slightly paraphrased but this is so true
in everything that we are offering we
want to sit down listen to the client
and get them set up properly so they can
see the value in what you're doing for
them and look if you're new and you are
just getting started let's say you don't
have any skills you don't have prior
sales experience you've never built a
website you don't know ads honestly
start learning a lot of stuff on
weekends but what you want to do is just
start offering free trials now I have a
video on how to offer free trials
profitably you don't want to be taken
advantage of but you start offering free
trials and start collecting testimonials
ASAP so even if you knew a Dr campaign
or Google reviews campaign or you just
build someone a website I have another
video on how you can get clients by
building them websites up front I call
it the foot and the door strategy so by
doing all these things you can
absolutely deliver Services up front if
you don't have any prior experience you
can do things that others are not
willing to do right I'm not going to go
out and do a free Dr campaign and Google
review campaign but you might right you
might approach a client and you might
even have a better offer than me cuz I'm
not willing to do that but when you go
in and you genuinely spend all this time
helping them on the phone talking to
clients then they're going to trust you
before they even pay you anything and
then after you deliver that service
whether you book them appointments or
you get them a ton of reviews get on a
zoom call with them and ask them for a
Google review take those and spread
those on your website most clients won't
actually watch them but they'll scroll
through and they'll see how many reviews
you have even if you have a quick win if
maybe you got a client 10 Google reviews
just jump on zoom and ask them so how is
the system working for you and let them
tell you let them Rave about yeah this
is so cool we got 10 Google reviews in a
week from previous customers that's
amazing and you're probably thinking
that's a pretty low amount sure that is
but for a local business owner that he
might have doubled his reviews and he's
been in business for 20 years to him
that's a huge win or you can even
incentivize business owners and say look
I'm going to give you the first month
free as long as you give me testimonials
as long as as you film me a quick
testimonial like this on your cell phone
just hold it talk into a selfie camera
and then you can use that as leverage
for when you get more clients and some
people have this perception that go high
level is saturated or getting clients is
saturated and this is completely wrong
look most people most potential clients
that I do a zoom call with have never
seen go high level in fact if you walk
down the street right walk to the local
restaurant walk to the local whatever
chiropractor and ask about their lead
follow-up system ask them look at their
reviews look at their website look at
what they're doing in their business and
see if you can automate some of it a lot
of these business owners are not doing
any of this they have never seen go high
level go high level is still a blue
ocean and there's a lot of business here
that's up for Brads you just have to get
creative with how you're getting clients
and also build a personal connection
with the client and they're not going to
want to leave we need to remember that
we are solving problems here for
business owners and there's no shortage
of problems that's all that we're doing
a lot of people are trying to fit all
the automations and vomit them on
everyone but that's not the right way to
do it find a problem solve it for the
business owner and they will pay you now
look I have over 150 members in my
private Community now and so I have my
ear to the ground I know what's
happening I know the struggles and the
problems that beginners are facing and
we have some of the best strategies for
sure inside of this community but what I
really find is the main issue is the
mindset a lot of people they've never
faced rejection and they've never had to
self-motivate themselves and really keep
pushing and find that inner drive and
motivation to keep on going it's kind of
tough for some people because they just
can't stick to one thing if they don't
see immediate success they just move on
they're like oh well it doesn't work or
they make up some crazy excuse It's too
saturated it doesn't work it this or
that the the strategy but the issue is
not the strategy the issue is that they
just can't stick with it for long enough
they have bad habits they're eating junk
food they're waking up super late in the
day maybe they're waking up hung over
maybe they're still drinking every
single weekend the issue is internal
look if I did all those things I
wouldn't have any motivation either so
maybe sometimes depending on how bad you
want this what you need to do is cut out
all the negative stuff and just focus in
Just Go monk mode for a little bit and
just grow this business make this your
main priority and give it your attention
the big thing with all of this is that
you have to get good one time right you
have to get good at Outreach one time
you have to get good at sales one time
we are developing a skill and when I say
one time I mean that once you get those
skills you can use them for any business
that you'd like and this is a great
starter business because there's there's
no crazy upfront costs right think about
some of the business owners that we work
with think about the roofer think about
the restaurant how much did they have to
invest to grow their company to even get
their company off the ground before they
have any customers they have to sign a
lease they have to get trucks they have
to get equipment they have to do all
this stuff and invest potentially
hundreds of thousands of dollars before
they've ever had their first client now
that is risk what we are doing here is
we you are literally starting a 30-day
free trial so you don't have to pay
anything and I've seen people get
clients in that first 30 days but even
if you don't even if it takes you two
months 3 months and then you get your
first client and typically after that
first client and after you make that
first dollar online it comes much easier
after that when it rains it pours and
for you maybe it's only $100 a month for
the basic high level plan maybe it's
$300 a month for you as an expense it's
really nothing compared to what actual
business owners that are running
companies actually have to face I think
sometimes all we need is just a little
bit of perspective is a little bit of
realization how blessed we are at being
in this online game do you think the
roofer that is having trouble closing
clients or getting new leads do you
think he has the luxury of just giving
up after he's signed a lease for a truck
or he's signed up a bunch of employees
and now he has to give them work no he
doesn't have that luxury he had he's
forced to go out and figure this stuff
out and for you even though you don't
have that you have to feel that sense of
urgency in your brain in your mind when
you're going out and when you're hunting
for clients I'm going to share with you
some of the biggest things that I wish I
knew when I started my agency I'm going
to share with you a bunch of mistakes
that I see a lot of people making that I
also made and then I'm going to share
with you the correct way of doing things
and the correct way to think about
things when you are just getting started
in this agency space let's start with
the biggest thing that I think can
hinder your success when you are just
starting your company and that thing is
you think that you're going to get
immediate success and you're going to
start making all this tons of money
right from the beginning without knowing
any skills or without actually going out
into the world and talking into the
marketplace and some people just think
that as soon as you sign up you're going
to talk to four business owners and then
all four of them are just going to sign
up they just going to pay you forever
it's going to be the smooth sailing ship
and look at the end of the day although
it's a much easier business model than a
lot of these other business models out
there like for example Roofing if you
wanted to become a roofer you have to
get a truck and you have to invest in a
bunch of equipment if you want to start
that business then you have to hire
employees and it's really just a
stressful business overall compared to
what we're doing here and so a lot of
people get demotivated if they talk to a
couple clients or if they talk to a few
potential leads and they're not
interested or maybe they're too busy and
they're just pushing them off what I see
happening sometimes is they get
demotivated this thinking is kind of
insane to me because imagine when you
were a baby and you first tried to walk
did you get it on your first try
probably not and imagine if you tried to
get up and try to walk and then you fall
over and then you did it once you did it
twice and then you're like you know what
I'm going to be a crawler this whole
walking thing yeah it's it's just not
for me I can't walk I can't run so I'm
just going to crawl my whole life
imagine how insane that sounds No
obviously there's going to be some
mistakes there's going to be some trials
there's going to be some errors you have
to learn and then you have to evolve and
that's how you got to where you are in
life so you know this subconsciously but
for some reason when you Outreach and
you talk to a couple business owners and
it doesn't go your way you're getting
demoralized and that's really hindering
you that's really affecting how you view
this business and then you're getting
this self-doubt like I don't even know
what I'm doing is this even going to
work business owners don't need this or
then you start thinking of excuses oh
this is too saturated and all this stuff
just creeps in and it stops you from
having the life that you actually want
what's crazy is if you get past this
initial stage of self-doubt and not
knowing if what you're offering is going
to actually help business owners it is
stopping you from achieving the life of
your dreams I'm talking about the life
that
99.9% of people will most likely never
get to to experience and I don't even
mean Financial I mean in terms of Life
Freedom right it's one thing to make
money online right make six figures make
multiple six figures but can you be free
can you actually travel can you go to
any country you want can you take time
away from your agency to actually enjoy
life and connect with different people
in that country learn about the values
go to all sorts of different restaurants
see a lot of these like budget Travelers
on YouTube and they're like how to
survive on $20 a day and Cambodia or
Colombia or Mexico and at the end of the
day why would you want to do that why
not just make more money make it remote
and then go to the finest restaurants
that you can and eat good food and not
have to worry about the price and the
crazy thing is about all of this is it's
on the other side of comfort so if you
can get discomfort and even though you
feel a little bit of impostor syndrome
you have to get past that to get to your
goals and to get to the kind of life
that you actually want to live of course
in the beginning it's not going to work
I think you should assume that maybe
your first conversations aren't going to
go as planned you're a beginner you're
just getting started now if you have
sales experience if you have other types
of client facing experiences then it can
move along a little bit faster but all
in all your main goal in the beginning
should just be to get your first client
the first client is the hardest part
after you get your first client it
breaks something in your mind with your
self-belief and then you just kind of
sit back and you're like wo actually
this is possible I did it once why can't
I do it two more times five more times
10 more times and then you can just
scale it from there right in the
beginning you want to find something
that works for you you have to learn all
these different features these different
things how you want to pitch it but I've
seen that after the first client you are
way more likely to get success so don't
focus on oh this is so hard I don't I
don't know if I can get 10 clients 20
clients and so forth that stuff will
come focus on your very first client and
focus on getting that client and then
delivering good results for that client
then you have a system that you can
scale and you have an Outreach method a
message and so forth I think a lot of
people forget that having an agency that
runs on go high level is a tool but you
as a person you still have to level up
and you still have to have all these
skill sets that you need in order to
make this a success in order to have a
lot of success very very quickly what
you need to do is learn the system first
inside and out and there's tons of
courses out there and YouTube videos
that you can binge watch and once you
learn exactly what it can do once you
find an industry that you want to go
into find the real benefit that they're
going to have from your go high level
services and then ASAP go out into the
market and start talking to these people
start communicating with them and
showing them everything that you have
offer a free trial get some results get
some case studies and while you're doing
all that you're you're going to pick up
some income right a $300 a month client
there $500 a month client there maybe
one is just like a website hosting $150
per month client there while you're
doing that you can also learn High
ticket skills cuz some of these business
owners I'll tell you right now we are
here to solve a problem some of them
don't want automations some of these
business owners would much rather pay
you $11,500 per month for you to just
run all their ads they don't want to
have to learn this stuff they don't want
to have to manage this stuff they'd
rather just pay you to handle it and
then if you're learning High ticket
skills like Facebook ads Google ads High
converting website skills then you can
go out to your clients and share with
them these skills and again you can
offer that for free in the beginning as
you're cultivating that now you have a
skill that's paying you 1,000 or 1,500
per month instead of that standard $300
per month plus your clients will love
you way more they'll see a much higher
return on investment and they'll even
stay with you longer because you're
solving more problems so that's the way
I would handle it is first learn the
system and the automations inside and
out and as you start getting money as
you start getting profitable you can
reinvest that into buying different
skills and again you can go on YouTube
and learn Google ads and Facebook ads
but I recommend just go to a website
like you to me and you can buy a course
for $20 and how to do any one of these
things the internet has completely
opened up the world to anyone that wants
to sit down and make money online this
is permissionless go out learn these
skills offer them to the marketplace and
people will pay you and I know this can
be kind of complicated because there's
so much stuff out there you don't know
exactly which services to offer which
automations to offer landing pages all
this kind of stuff and so one of the
best things that can help you is by
actually having a mentor having someone
that has already done what it is that
you want to do and again this can be
very expensive in the form of high
ticket coaching or this can be in terms
of you signing up with an affiliate
using their link and just getting help
that's exactly what we do in our
community people will jump on our weekly
live calls and they'll ask me questions
hey I sent 10 messages like this and I
got this response I sent 100 messages
like this and this is the response that
I got what should I do next what would
you recommend how should I tweak my
messaging or I showed a client this and
they weren't that interested how should
I tweak it right so that kind of back
and forth and that kind of network will
help speed up your progress now look you
could figure it out yourself sure but
it's going to take much longer the
longer it takes right the more fees you
have to pay and also it can just
discourage you so you want to get
success as fast as possible and get that
first client paying you another huge
mistake I see is people think they have
to sell every single service and they
talk about these services so quickly and
they just list off all these features
and the business owner just gets
overwhelmed look at podium look at bird
ey these compan companies make hundreds
of millions of dollarss and really they
only offer a couple things I know
they've added features throughout the
years but it was mainly just review
management and they were charging $300
per month and one of the best tips that
I have if you are undervaluing your
services which by the way can be
extremely easy because for you you just
import one of our reputation management
snapshots or you import like our website
and you're like wow well there's no way
I can just slap a logo on this give it
to a client for $150 or $200 three or
$400 per month I can't do that cuz it's
so easy for you but at the end of the
day you cannot undervalue what you have
to offer because think about what it's
doing and what it's providing for your
clients and this is how you have to sell
it one of the best ways that I have
found to do that is at the end of your
sentence add the word so that let me
give you a brief example of how I would
use this the average agency owner might
say Okay so we're going to do your
reputation management and we're going to
do a Google review campaign plus we're
going to automatically follow up with
your leads and then they're just going
to leave it at that and the business
owner is going to say Okay Google
reviews leads how is that going to help
me now the correct way to say that would
be look we're going to run a Google
review campaign so that you get more
reviews and people actually trust your
business way more do you think that's
going to help you convert more leads
more website visitors into paying
customers obvious answer is yes hey
we're going to install a lead follow-up
system
so that your leads can get an automatic
text message an automatic email and they
can get bombarded with proof and all
your amazing reviews that we're going to
help you get do you think if we
responded to your leads faster that you
would have a higher closing percentage
do you think You' be able to get more
clients if leads are automatically
attended to the obvious answer is yes
and this is just a couple examples so
you can start doing that immediately
just start saying so that and then
insert a benefit that they're going to
directly get from your service then
lastly what you want to do is make sure
that after you get a couple clients you
start thinking about automating things
you start thinking about how to
streamline your business now maybe after
a couple clients after two three it
doesn't quite make sense but just start
creating a system not only is going to
help you to deliver these Services way
faster but also then when you hire right
when you hire a go high level expert
when you hire a perform performance
marketer or a media buyer these people
have your systems on how you like to
operate and how you like to build things
and after about five client 6 s you
should absolutely Outsource Your Service
delivery okay so in the beginning you
deliver the services and that's fine but
after about 5 6 7 10 plus clients you
want someone else to handle that because
you might be a little bit busy and now
you want to focus on what actually
matters you're going to be taken back
from doing all the Outreach and from
client getting stuff and you want to
make sure you spend as much as your time
on Outreach and sales as possible and
the best way to do that is to hire
someone on the service delivery side of
things everything go high level you
should have an expert and by the way you
can pay them 5 six 7 $800 per month to
get a fulltime employee that manages all
of this stuff for you and now your
business is pretty automated you're
focused on getting clients you're
focused on Outreach you're focused on
talking to new prospects building
Partnerships building relationships or
after you get to a certain point you can
be focused on travel and other things
and now you have an automated business
from the beginning make sure you're
documenting certain things just make
alom videos make checklists and again it
will help you and then when you're ready
to Outsource and when you're ready to
have a real business that runs on itself
you'll have all the systems in place and
even after you figure out the sales
thing you can also hire an assistant and
this is what I have an assistant that
helps you book actual appointments for
your agency so all you have to do is
show up on Zoom show the system close
clients and then your other assistant
your go high level expert will onboard
them and so now you're a small part of
the actual business my first 3 years in
business my Niche was anyone that would
freaking pay me I was just tired of
being broke and honestly I didn't even
really pick a niche until I was already
at5 or
$6,000 per month and I just just started
noticing patterns on clients that I
enjoyed working with clients that got
the best results and clients that also
paid me the most and I started seeing
these similarities overlapping at this
point I've worked with hundreds of
clients myself plus I see insane data
because we have almost 2,000 members
inside of my community at the time of
recording this and I'm seeing time and
time again what's working for beginners
so I'm going to share with you a couple
niches that are working really well if
you are offering go high Lev services
and charging anywhere from $ 100 to $500
per month I'm going to go behind the
scenes and show you my high level
account I'll show you call recordings
and how much volume these clients are
actually doing inside of their account
I'm going to start by showing you two
different clients and let you decide
which one you think is going to benefit
more from our go high level services so
this is client number one this is their
Google my business profile this is just
some of the data that we have in the
last 30 days so they've gotten over 100
website visits and they've gotten over
62 calls directly from the Google my
business page now again that's not even
counting the people that called from
their website and that's also not
counting people from our different
landing pages and and so forth so this
is client a and this would be client B
and what we did here was we sent a
database reactivation campaign this is a
roofing client and we sent about 612
messages about 255 responded we had
about eight booked and and they sold
about three of those projects now I know
that they made over $10,000 I think they
didn't mark one of them but nonetheless
they still made over $10,000 in the very
first week of us working together but as
you can see there's only8 booked calls
so the volume is much lower this is a
roofing client so the ticket price is
much higher so when you're looking at
this client versus the first client that
I showed you which one do you think is
going to use go high level more if you
thought it's going to be the second
client just because they made money you
would actually be wrong let me explain
don't get me wrong offering highlevel
services to these high ticket business
owners like kitchen remodeling bathroom
remodeling Roofing basement like all
that stuff it can work extremely
extremely well and we've crushed it in
that niche in fact I've grown my agency
past $20,000 per month in a space like
this however when you have a client that
does more volume they just use more of
the automation
so for example if we have 62 calls
that's 62 potential autois call text
back messages that we can send right
that's 62 potential automations that we
can bring people into based on if the
client answers the call if they don't
answer that's appointment follow-ups
that we can be giving to this same
client and getting them to come back so
even though remodeling projects that
might cost $30,000
$40,000 per project are aming amazing
they might be doing 1520 appointments
per month versus this client who might
be doing 1520 appointments in 2 or 3
days and so because they're doing so
much volume they're using all the
confirmations right they have way more
customers so now they can get more
Google reviews you can send the Google
review campaign and everything that we
do lead followup becomes more powerful
cuz now there's just more Impressions
there's more people that we can send
these messages to and here's another
example let's look get massage therapist
I Googled on average how many clients
does a massage therapist see this
article right here said that it was
about 8 to 10 per day and then for a lot
of therapists it's probably between 20
to 30 a week so let's say hypothetically
that there are five massage therapists
in a studio and let's say all five of
them are not seeing 8 to 10 a day but
they're seeing five per day that means
they're doing 25 massages every single
day in that studio that's 25 customers
that they have per day when you reach
out to them and when you do a database
reactivation you're not going to be
sending that to 612 people you're
sending that to 6,000 people to 16,000
people CU their database is so big they
service so many customers let's look at
the next one I Googled how many jobs can
a plumber do per day 3 to four would be
a full day so again they have three to
four customers every single day versus
if you work with a roofer or a Large
Scale company they might only do four
projects per month five projects six
projects per month because they're just
so big so by working with a customer
that does a lot of volume and they're
seeing a lot of leads they're seeing a
lot of customers everything becomes
extremely powerful when you do your
database reactivation campaign and
you're going to their past customers
right here like a massage therapist and
you're texting all of them saying hey
for existing customers we're now off
offering 10% off you're going to get
them such amazing results in the first
two weeks look at gyms look at
chiropractors how many people are in
their database thousands and sometimes
tens and tens of thousands of people now
I'm going to show you the back end of
one of my clients who is a moving
company now I'm going to have to blur
some of this information because it is
sensitive data on my client's side but
he got
272 calls in the past 30 days as you can
see here past 7 days let's take a look
it's about 48 calls so he's doing insane
amounts of volume now think about all
the times that they went to voicemail
would he benefit from automatically
sending them a voicemail and
automatically texting each and
individual customer yes of course and
even when you use our tool here I can
link it up somewhere on this video
you'll see that the search volume is
insane meaning there's so many people
that are looking for this service I mean
literally a thousand people a month on
average are looking for movers in
Cleveland not to mention all the other
keywords that are down here as well now
compare that to a niche where people do
a small amount of projects like custom
home building right how many homes is
someone going to build well it's not
going to be four a day it might be four
per year and you can Google something
like custom home builder in Cleveland
and again you can see all the businesses
they have way less reviews because
they're just not bringing on that many
clients and the data also shows that if
you type in custom home builder
Cleveland it only has about 10 per mon
month so yes when you build a custom
home it's hundreds of thousands of
dollars it's a lot of money that you're
making them however if you're just
selling them go high level Services I
would not go into a custom home builder
hey I'm going to help you get automatic
reviews from your past customers because
they might only have four or five
customers per year so it's just not
going to be that effective they can text
their customers themselves it doesn't
matter to them that much as well as a
lead followup I mean they might get two
leads a month right they might do two
appointments a month it doesn't matter
to them to use all these different
automations even though yes technically
one project if you can help them get one
lead and it converts to a customer it
could be worth hundreds and hundreds of
thousands of dollars and then I even
Googled how much does it cost to build a
house on Forbes and it does say that it
can range anywhere from 42,000 to
900,000 I don't know what kind of house
someone is building for 42 but these are
extremely high ticket projects so what I
want you to do is take a look at this
spreadsheet that we have it's uh linked
down below inside of the free course I
think it's under uh video number two and
you can see all the different Google my
business categories that we have and we
actually extracted all of them for you
so you can just go down and just think
to yourself okay what industry Services
a lot of different customers and can
really benefit from automatic Miss call
text back who can benefit from
appointment confirmations like if
someone does 25 appointments a day they
have a full-time assistant that's just
managing those appointments so if you
can help them just follow up with
appointments and say hey we're excited
to see you in 30 minutes by the way
here's our address you can automatically
text them that before the appointment
you can automatically confirm
appointments that's going to be a huge
help to that office and to that front
desk person like we talked about earlier
under massage therapists so as you can
see here I have some common niches like
chiropractors car dealerships roofers
all that stuff plumbers Med Spas but I
want you to go down and just look at
some of these niches and honestly don't
over complicate this process so much too
many times I see someone so hyper
fixated I I need the perfect Niche no I
didn't pick my Niche until I was already
making a full-time income I was
literally already traveling living out
of airbnbs and then I decided you know
what let me focus on scaling my business
and that's going to be much easier if I
have one specific Niche so go in start
reaching out to clients using any of my
other videos that I have on the channel
and then decide what clients you want to
work with see which ones you get the
best results for see which clients you
even enjoy speaking to and then work
with those all right so we got a
question here from jab does anyone else
occasionally get impostor Syndrome from
time to time I get impostor syndrome
because I similar to Pavo worked in
security and worked my butt off studied
hard to change my identity cover my pth
but every once in a while uh before a
major sales meeting I question if I'm
good enough does anyone else get this so
a lot to unpack here but I'll start by
saying yes yes I have gotten impostor
syndrome I got impostor syndrome in the
beginning when I started becoming a
soccer player I had imposter syndrome
when I became a gymnast and then a
gymnastics coach I had impostor syndrome
when I started working my security job I
had impostor syndrome when I got into
web
design so you get impostor syndrome
every time you you go into something
new I never worked security why do I
deserve to be working security why do I
deserve to be taking on web design
clients if all I've done is watch a
couple YouTube videos right even though
I put in the time it wasn't just a
couple I watched a lot of YouTube videos
and I learned how to code I learned all
that and then I had impostor syndrome
when I started charging money for SEO or
even just learning SEO what am I doing
learning SEO I don't I don't know
this then I got impostor syndrome and I
was charging clients monthly instead of
charging for a one-time website I felt
like an impostor charging people $200 a
month to do all of their marketing which
is what I used to do I way overd
delivered for what I was charging for
yet I still felt like an
impostor then when I learned marketing
services like Facebook ads Google ads I
felt like an impostor Who Am I who am I
to be doing these things that I just
learned
online and then I felt like an imposter
when I raised my prices from 200 a month
to 500 a month to then 1,000 to then,
1500 each one of those stages I felt
like an impostor who am I to be doing
this who am I to be raising my prices
who am I to be charging for these
services that I that I learned online
sometimes it feels like a cheat code
and even when I started doing YouTube Wa
who am I to be doing YouTube
videos I think you get this at every
stage of your
journey and impostor syndrome is
actually a good thing the reason it's a
good thing is because is it's telling
you your body your mind is telling you
that you are going in a direction in
which you are not comfortable in if if
you never wanted to feel impostor
syndrome then just stay home watch
Netflix all day and do nothing go get a
safe job you said you were working in
security stay working in security your
whole life then you'll never feel
imposter syndrome you'll always be
confident and comfortable doing what it
is that you're doing when you raise your
prices when you ask for money from
clients all of this is going to make you
uncomfortable everything that you learn
as new will make you
uncomfortable and in a way make you feel
like an
impostor that's a good thing you want
this this is growth imagine going to the
gym and you pick
up you see a bodybuilder right he's
massive he's huge huge muscles he's
lifting 500
lb are you going to lay down and try to
lift 500 lb no you're not you're going
to go around going to lift lighter
weights and so forth and you might feel
like an imposter I don't belong in this
gym with this bodybuilder and not only
that but then after you lift the weights
you're going to go home you're going to
be in pain you're going to be sore and
so what are you going to think is that
is that a bad thing or is that or or or
is that pain a good
thing I mean if you didn't injure
yourself that pain is a good thing
that's your muscles
growing and that's what's happening
right now as well you're lifting a
little bit heavier weight than what
you're used to you're doing things
that's out of your scope so you feel
like an impostor you're pushing yourself
a little bit right beyond that edge of
what you're comfortable
with that's good these are growing pains
my friend whenever you're not feeling
like an impostor that means you have to
push
further that means you have to do more
you have to charge more maybe you have
to start hiring people you have to
elevate and be a
leader right so
this is something you they don't really
teach don't teach this kind of stuff in
school but you'll realize that at every
level that you go into for now it's it
might be your first couple clients then
it's going to be charging clients
thousands of dollars oh why do I deserve
that and then it might get to a point
where it's you talking to your staff
you're interviewing people and you feel
like an imposter wait why am I
interviewing
people right especially if you spent
your life um working jobs and being the
employee so you're going to get this at
every stage man but the thing is when
you look back you'll
realize your journey and as you keep
overcoming these things it's going to
get easier and easier because you just
get more comfortable with the feeling oh
wow I'm new to this but this is fun it's
exciting it's almost like a roller
coaster right you're on a roller coaster
it still feels scary you're you know you
might your stomach drops but it's kind
of fun and it's the same thing in this
you feel that impostor syndrome you
you're and you're you should be happy
that you're feeling it that means you're
growing that means you're evolving right
you want to get somewhere right you want
to get here but you are here and so you
are progressing into Uncharted
territories so it's
important it's important I took some
notes uh also before I'm going to
publish with this post um that
hopefully help as
well let me read them here
yeah the best way to get out of it is
just by taking more action and that's
exactly what I
did I when I was a web designer the
biggest thing I did to get out of
imposter syndrome was just to sign on
more clients keep building websites keep
practicing and then at some point I've
I've built so many websites I'm like
okay well I I I have to start getting
paid for this I need I need money
right and and that's the only way out of
it man you will feel it sometimes and
that's okay just recognize that it's a
good thing just getting that mental
shift I think will get you past it
another way that I used to view it is
treat everything as an experiment don't
tell
yourself oh I'm I'm doing this or I have
to do this or this has to work no it's
an experiment hey I'm just doing an
experiment where I'm going to increase
my prices to $11,000 a month
to $1,500 a month I'm just doing an
experiment that's going to overcome your
imposter syndrome because it takes the
risk away from it instead of this being
this permanent thing that you can't
undo it's an
experiment it's an experiment and now
it's okay if you fail because sometimes
you'll feel like an imposter and then
you might fail when I increase my
prices and I started pitching
clients and they told me I'm too
expensive guess what that feeds your
impostor syndrome oh maybe maybe I am
too expensive maybe I am charging too
much even though you know there are
others out there charging even more than
you so that's a very important
Point hopefully this
helps understand that it is a continuous
battle as I mentioned
here treat everything as an experiment
keep pushing forward and view it as a
good
thing it is you're growing you're
evolving you're supposed to go through
this phase you're supposed to go through
the growth pains in the beginning and
you're going to go through that in every
single stage hiring is a great is a
great example you're going to be a
leader and you're going to have to
manage 2 3 four five people in your
business and you'll feel like an
impostor like wow I'm I'm giving
commands and orders and all of this and
if you're not used to that then you'll
feel like an
impostor or in my case I felt like an
impostor because I was also younger I I
mean I had contractors that were older
than me clients that were all older than
me so that was another
Factor so keep taking action keep making
moves and you're going to be
good so if you're thinking about
offering as MMA to clients but either
you don't have experience or you don't
have any case studies or testimonials or
any results that you can show it can be
a little bit hard to land your first
client so in this video we're going to
break down in fact I'm going to give you
an offer that I know is winning I've
tested it and I'm going to give you the
road map on how you can get your first
few clients and even use this to get
even more clients after you get your
first couple one of the first things you
want to do with clients at you begin
signing them and as you begin having
sales conversations is giving them
something that is completely risk-free
right and that comes down to the offer
and also putting as as much risk on
yourself and taking it off of them as
possible and I'm going to show you how
you can do that without really having
any experience and really without even
running ads for your clients and still
meanwhile getting a bunch of sales
experience and getting experience of
booking sales meetings and booking Sal
sales calls as well as collecting credit
card information as well as even getting
case studies and testimonials from those
clients now I know everyone in this
space talks about potentially hiring a
contractor and using their case studies
their ad account and using their results
and just leveraging it as your own and
that definitely can work I don't want to
discredit that but I found something
that works even better something that
generates your own case studies where
you're not just showing you know old
results or old screenshots but you'll
actually have case study videos between
you and your client talking and them
raving about your service so I'm going
to post up a screenshot right here that
you can see I made inside of a Facebook
group and you can also do this on
LinkedIn okay now in this screenshot
what you'll see is I'm offering leads to
clients without spending any money on
advertising and this truly is a Nob
brainer offer off right who would want
to say no to something like this and as
you can also see next to it I got a
bunch of really good responses to a post
like this and you can now don't copy and
paste it okay you're seeing this video
tons of other people are probably using
something similar but it's the concept
and it's the mentality that you want to
take from this post and implement it in
your business and the way that we are
going to deliver these Services is
through something that's called a Dr
campaign okay okay and what that is is
it stands for database reactivation so
all I'm doing in this post is basically
asking people to start a conversation
with me and as you can see all those
people that are interested and we want
to start the conversation with them and
get them on a sales call pretty much as
fast as possible and ask them not only
does this uh give you a lot of
experience on sales and actually booking
appointments but you also have people
coming to you and it's inbound needs so
now you can get comfortable talking to
business owners and actually asking them
for Zoom calls asking for appointments
and so forth now on that actual Zoom
call and and or or maybe it's a phone
call I recommend Zoom so you guys can
meet face to face and it just feels a
bit more personal but on that Zoom call
what you want to do is ask them if they
have an old lead list of people that
reached out to their business and they
never closed okay this is very important
a lot of business owners never reach
back out to these people now it depends
on what industry you're in okay so for
us we're in Home Remodeling so typically
we don't we don't do this type of
campaign for existing customers but old
leads that they generated whether it's
from Google or from Facebook or any
other lead Source a lot of them just try
to call them a few times and they never
call them again so this is super
powerful if you're working with a
business like a chiropractor or
potentially with like a massage studio
where the customers are are reoccurring
or like a med spa this works extremely
well because you can just take their
database of of existing customers and
you can send them text messages you can
send them emails and essentially all
you're doing on the zoom call is you're
going to come up with an offer for this
industry now of course you want to
choose your Niche so that way you know
their language and you know how to talk
about their services as well as them and
just come up with an offer help them put
together an offer take their old list
and send an SMS and an email campaign to
this list and you'll be shocked at the
results that you get and we actually do
this for our paid clients as well so we
don't offer this upfront really anymore
because we we do social media marketing
and so what we'll do is we can launch
their campaigns but every single time we
launch a campaign we do this in the very
first week and this does a few different
things one of those things is that we
get them quick results as soon as they
sign up we launch the ads and the leads
are coming in but as the Facebook leads
are coming in or if you're doing Google
that's cool too you want to launch this
type of campaign to their old customers
their old clients so they can start
using your dashboard now we use go high
level and we can jump into that in a
second what you want to do is run a
campaign ours is super simple it's like
two text messages we have I think one
email that also sends out and it just
reactivates people it re-engages people
with a new offer that you come up with
and believe it or not this generates
sales so let me actually go in and and
show you a live campaign that we ran and
you can see some of the results so this
is an older client account that we are
looking at and as you can see in this
funnel we sent
46 uh text messages as well as emails so
their lead list was
406 people that they never closed now
this is for a roofing client so this
works like I said super well with
massage therapist chiropractors
reoccurring services
but it also works very very well in my
industry of home service now I used to
think you know what maybe with Roofing
clients you know it's it's so one and
done they probably got their roof done
by someone else it's not that powerful
you and I was absolutely wrong and the
numbers show it right here 406 Cent 159
responded that's about a
39% response rate which is very good
then we have five people that were
booked right so it's five estimates
booked we got them five appointments
literally within a few days with zero ad
spent right and out of those five they
close too now if you know anything about
Roofing that's like that's that's
probably around $220,000 now they didn't
mark the the pipeline value here but
that's probably around $20,000 in
Revenue that we generated for this
client literally without spending any
money on ads and this was within the
first couple days so think about the
kind of case study the kind of
testimonial that you can get from your
clients when you're doing a when you're
doing a campaign like this and all you
have to do is just run it inside go high
level you don't need any real technical
skills it's already built out that you
can just import everything I have here
right so you can see how many leads were
sent how many leads responded how many
leads were booked but not closed and
then also we have two leads that are
closed and they're all in here and the
client sees this if you go to
conversations we can see all the
conversations that were had on this
account after delivering these results
we went to the client and we showed them
hey look at all these conversations look
at all these text messages look at these
appointments that are directly booked
from this system you can see the
conversations right and they were
excited they didn't have a dashboard
like this that organizes and categorizes
everything so then when I told them hey
why don't we pour some gasoline on this
fire and why don't we give it why don't
we inject more leads into your business
it was very easy to upsell them into
running Facebook ads which is exactly
what we did and so now we charged $2,000
a month to run their ads on Facebook and
get all the leads in here which they
already saw that the system works and
books them appointments and it was a
no-brainer offer we made them money and
we said hey just reinvest some of that
money we already made you into ads and
let's keep this thing running and that's
how we landed a client that was a $2,000
a month retainer all right so look I
hope you are are enjoying this video I
hope that you are getting value from it
if you are give it a thumbs up leave a
comment down below if this is something
that you have tried or thought about or
even if it's completely brand new let me
know what you think also if you want
this campaign completely built out so
all you have to do is click a button and
import it and really deliver this
service for your clients in a proven way
right stuff that I already run for
multiple clients I tested a lot of
different campaigns if you just want the
winning formula what I have is a link to
a free course down below where you can
import this campaign whether you already
have go high level there's a few things
that you can do or whether you're brand
new and don't even know go high level is
you can sign up using my link and you'll
get everything imported as well as not
just this campaign but also I have
Outreach scripts on how we're reaching
out to clients I have sales call
recordings as well of me actually
closing clients what I say on the phone
how I onboard them everything a toz is
um is in there so if you want access to
that you can go ahead and click the link
below this video and I'll see you inside
so when you run this type of campaign
what we like to do is also charge the
client $10 now again now we don't just
offer this as a standalone service but
this is what I recommend you do charge
them $10 to sign up and just tell them
that hey we just need to buy a phone
number we're going to be paying for the
text messages that's all you're paying
for and what you want to do is practice
collecting the credit card information
and also storing it right because you
are collecting the details and then
you're running a database reactivation
campaign for them and let's say you do
it for 7 Days call it a 7-Day free trial
maybe it's 14-day free trial do whatever
collect that $10 so now they're
comfortable giving you money and paying
even though it's a small amount
psychologically they're getting
comfortable with paying you run this
type of campaign and now they're seeing
results they're seeing some action even
if they don't close anything at the end
of that seven days or 14 days that you
do you can either Auto build them into a
into a downsell which is a highle
package uh which we offer like a
templated website and that kind of stuff
for 300 bucks a month right so worst
case scenario they're not interested and
you have nothing and you just practiced
having a sales call you practiced
onboarding a client you right you get a
lot of benefits from this but more than
likely if they really like using this
software they can continue using it and
you can link it up with their website
and all their online presence and charge
them 300 bucks a month just to use this
so even if they're not qualified for ads
you're still profiting $300 a month uh
just for them to use the software right
and and if you do this over a number of
clients right you can still even the
people that are not qualified for ads
you can still collect revenue from these
people and still build your business
sure it's slower and sure you want to
sell your ads but this is a very good
Baseline cuz it always adds ads up now
when you're offering ads right so after
those first s days or the 14 days then
you can get on the phone you can say
awesome that was your lead list now what
we can do is actually offer you ads and
bring in more leads we have the same
system it's already set up you saw that
it works what if we just ran ads for you
right what if we ran a campaign for you
to bring you more of these leads and
automatically follow up with them see
now that's how much easier sell plus you
also have their credit card information
and they're comfortable paying you they
paid you a little bit right they paid
you $10 think about how cheap that is
they're probably used to paying $50 a
lead um $100 a lead $200 a lead but they
paid you $10 and you generated them some
appointments some leads maybe even some
sales and and now they're way more
comfortable spending money with you and
really this is such a Nob brainer offer
and it works well for you as well worst
case scenario you get a bunch of
experience onboarding a client
delivering results for for a client and
even if they don't want to move forward
you got all that experience out of the
way and now when someone pays you you're
super comfortable you're confident and
it comes across that way another
scenario is they pay you $300 a month
then the other scenario is they pay you
$1,500 or $2,000 a month for your ads
and so another key Point here is what
you can do after they get some success
whether it's leads appointments booked
appointments or even sales if you bring
them any sales and you can sense when
you're texting them and you can sense an
ounce of excitement uh in them what you
want to do is tell them you want to jump
on Zoom for a quick client interview and
you want to record this Zoom call cuz
this is going to be your case study okay
and now when you jump on Zoom with them
you can ask them hey how's it going how
many leads did you generate how many
appointments have you booked how many
sales have you made and they're going to
give you some crazy numbers depending on
how big their lead list is right they're
going to tell you wow I booked 10
appointments wow I booked five
appointments wow I made one sale I made
two sales and it's only been 5 days
right now you're recording all of this
and you can use this on your website as
a case study and also you can ask them
what's the ROI been like on my services
so far and they're going to they're
going to tell you it's been amazing it's
been Skyrocket success the best Roi in
the world all they've invested is $10 so
even if they make some sales some
interest they're going to say the ROI is
massive and if you do this with a couple
people okay do this with a few people
and you're going to have case studies
you're going to have case studies and
again you'll either get ads clients
you'll get some software clients and
make a little bit of reoccurring revenue
or you'll just have a bunch of
experience that you can now build off of
so at this point we run paid ads to the
agency so all of our appointments all of
our booked meetings come from Paid ads
so we offer uh smma as the main service
but still to this day if someone's not a
good fit someone's not qualifying to
spend money on ads and they're just not
a good candidate to work with my company
I will always downsell them a software
and the I call this software with a
service and basically what that means is
you have your main service and you also
offer software so if they need a website
they want to upgrade their website maybe
they just need automations they need
help with the lead followup you can
extract their pain points and give them
the software as a downsell right you
you're already on a sales call with them
and if you want to sell smma is your
main service fine go ahead but think
about all those clients that you had
meetings with that you could have closed
or maybe they just weren't a good fit
but they needed another service right
and what this also does is when you get
people on for the software and using the
database reactivation not only do you
collect testimonials and you have a
no-brainer offer but also you can get
long-term clients then when they are
ready for ads when they make a bit more
money when they evolve and grow as a
business guess what they already work
with you they're going to come back to
you and if they're going to pay someone
for ads it's going to be you so I'm
going to pop up a screenshot here from
the free course that we have linked
below and this is a bunch of offers that
we have that you can actually just take
and use right so don't pay me a single
dime until you get leads appointments
lead blast campaign for free follow up
with all your leads for free guarantee
10 appointments in 10 days before you
pay anything no ad spend and really you
only want to offer this to those with
the lead customer list right if if they
don't have a big enough list yet you can
always sell ads or just software as a
service web design anything else like
that now this is again completely
risk-free even if you don't hit this
guarantee it's fine all you did was take
a list that they sent you import it into
high level which is the software that we
use at my agency and get them the
results most people's lead generation
strategy is completely backwards they do
something that doesn't work and their
only solution is to do more of that let
me know if this sounds familiar you send
100 emails and one person responds and
your only solution is I need to get more
emails I need to find more people to
reach out to you do 100 cold calls you
hit a bunch of Gatekeepers and a bunch
of people that aren't returning your
calls and aren't even answering you and
your only solution is to let me call
more people it's funny cuz I used to sit
in my car during my work break and I had
about a 30 to 40 minute lunch break and
I would eat my lunch in 10 or 15 minutes
and then I would sit there I'd go out to
my car and I would cold call businesses
I would literally just Google them on my
phone and I would call them and hope
that they answered and I didn't even
have a script I just tried to reach out
to them I would also do this before work
and then after work and even though I
thought I was working so hard on
building my business I was not working
smart or efficiently and on top of that
I was overpaying for these lead
generation softwares because I didn't
understand how to get a lifetime access
to them for one price so I was just
paying monthly every single month trying
to generate these leads I would try to
send out these email campaigns in bulk
and I would try to get clients on the
phone and my response rate was always so
low and it got to a point where I was
thinking is the market saturated are
people just not even interested in what
I'm offering I was selling websites I
was selling SEO and I knew that these
people I could help I'm looking at their
reviews they have four reviews in a
three star rating on Google their
website looks absolutely terrible it
doesn't even work on their phones their
team is absolutely tiny so I know
they're not growing at the rate that
they want to grow and yet they're still
paying for these expensive like magazine
and phone book ads even though that's
not the most efficient way to advertise
and that's when you sit there and maybe
a little bit of Doubt starts to creep in
maybe this business isn't right for me
maybe I should switch niches because no
one in this Niche is a good fit all the
hundreds and thousands of people in this
Niche no one wants to buy my service I
didn't know how to pre-qualify leads in
fact I didn't even know what kind of
leads would be good leads to even pitch
my services to and how I should alter my
script based on the lead list that I
have I didn't understand how to get
quality and quantity of leads with good
information that allow me to get in
touch with these business owners I
didn't know how to separate mobile
phones and then landlines so when I was
cold calling I was cold calling the
office of the the business owner of
course I'm going to get a receptionist
or a front desk person I didn't know
about how to get mobile phones because
at the end of the day who's going to
leave their mobile phone right their
cell phone online well chances are most
of the time that's going to be the
business owner I didn't know how to
reach them directly and I also didn't
know how to do voicemail drops meaning I
would make 50 Cod calls 100 Cod calls I
would leave custom voicemails for each
and every single person and then hope
that they returned my call I didn't
understand that I could f or that get
only cell phones film a voicemail one
time and then blast it to instead of 50
people but 500 people and then wait for
them to call me and everything starts
with the lead generation process so
let's actually dive into my computer and
I'll show you how to find these quality
leads so this is how I used to do it I
would just go into Google and I would
just type in my Niche and my area so
let's just say Roofing Las Vegas that's
what we'll do for this video as an
example Le I would then scroll down and
I would look at the Google my business
map pack and I would cold call all of
these people and it definitely can work
if you open it up in a new tab you'll
see you get a bunch of these businesses
however the problem with this is that
you lose track with who you've already
spoken with and who you've already
contacted so at the very least if you're
going to use this strategy put these
businesses into a spreadsheet so you can
go down and actually take notes about
what happened after you spoke with them
or or you didn't speak with them now
luckily for you there are tools out
there that allow you to automate this
scraping I found one here that I like to
use and we actually use it inside of our
community as well as you can see there
is a free version of this tool and
there's also uh some different paid ones
right here I think the free one is good
enough for you to get started and
actually start scraping that tool is
called Google Maps lead extractor right
here again I'm going to link up this
spreadsheet here this is a list of all
my tools down below so you can check
that out and here's what it looks like
when you generate a list it gives you
the name the address the street and then
also gives you the category but more
importantly it gives you the phone right
here in a nice spreadsheet format and
also it gives you the review count it
gives you the average rating and again
this is very important this is crucial
if you're doing anything with reputation
management or you're doing websites
right you want to know their website and
if it's not linked on here then you know
they don't have a website and that's
also very important and you can see that
right here another thing you can watch
out for is these business. site websites
this is like this pre-built website from
Google meaning they know they need a
website but they don't have one yet so
Google just built one directly for them
so you can reach out to them and offer
them a higher quality website another
really cool fact that you want is this
right here this claim section right so I
actually noticed on this report that
this business right here had to Google
my business that's not claimed it's
called DNL Roofing so that's actually
take a look and see if that is true all
right so let's go back into our Google
search and you can see here DNL Roofing
so they have a ton of reviews and when I
actually click into them it shows me
right here that I have an option to
claim the business this is insane this
is a reputable company they have a ton
of reviews however they didn't even
claim their Google page so you can
easily reach out to them and help them
claim this for a fee or you can do it
for free and then upsell them on
additional Services you can kind of see
the difference right when someone
claimed it it's not going to give you
that message because it already has an
owner also what you can do is extract
the reviews directly from the Google my
business listing so to give you an
example of how that looks this is a
bunch of reviews that we extracted and
as you can see we have the review and
then we have the author so now when you
reach out to the business you can
actually send them this sheet and say
look I saw you have a ton of reviews I
attached a few of them low boom now it's
very custom they can open that the fact
that they don't have their business
claimed shows that they're obviously not
monitoring this very well so they're
going to be impressed that you have all
the details also this is going to work
even better if they have bad reviews so
if you extract a review list and they
have all terrible reviews you can even
send them a spreadsheet like this with
name and what the review says and say
look at all these bad reviews that I
found we might be able to help you with
reputation management is that something
you might be interested in the way to
actually get this tool is you can go
over to this link you can hit get
started and it's just a simple Chrome
extension and so what you can do is
click it you just hit open Google Maps
you type in the niche in the city and
then you just hit start extracting it'll
give you that spreadsheet that I just
showed you now you're also probably
wondering well I don't know which one of
those are cell phones who can I actually
cold call who can I actually speak to
well that is the point of this tool
right here it's called clearout
phone. again it's in that spreadsheet
cheap and as you can see you're going to
get 100 free credits so if you mix this
with this Google Maps tool you'll be
able to get a bunch of businesses and
then see who has a mobile line versus a
landline when you call someone's cell
phone they're way more likely to pick up
plus you could record a voicemail and
blast it to a bunch of mobile phones and
then just wait for people to call you
back that have listened to the voicemail
and are slightly interested in what you
have to say now look if you want to get
real clever here what you can do is when
you have the entire sheet generated you
can actually categorize this by who has
bad reviews and how many reviews they
have for example this company has 29
reviews and a 3.6 star rating so imagine
if you took everyone that's less than
four stars right all of these businesses
right here now again this is just in one
Niche and one city and you found out who
is a phone number or even you could do
landlines also and just recorded a
voicemail and you told them hey I saw
you have less than a fourstar rating I
also sent an email with a screenshot of
a bunch of your reviews I might be able
to help you with this I see you're a
reputable company I like your photos
give me a call back if you'd like to
chat and this type of Outreach and this
type of campaign is going to be very
targeted to them and you're still able
to do it in bulk and you can do the same
thing with a website as well cuz all
these people have websites and if you
scroll down you'll see that all of these
businesses do not have a website so you
can reach out to them make it slightly
custom talk about their reviews right
include their phone number in your
Outreach message and they're way more
likely to respond and craft some kind of
customize Outreach message specifically
to people without websites even if
you're providing lead generation
services this is very relevant for you
because this is a another lead scraper
that I like to use and you actually get
their Facebook their Instagram their
Twitter and you can include that in
different Outreach messages and you can
even see if they have a Facebook pixel a
Google pixel installed or even Google
analytics on their website and you can
use that in your Outreach and you can
mention different things like hey I see
you have a Google pixel if they have
this installed they might be running
Google ads but they're not running
Facebook ads right or vice versa if
you're doing Google ads you want to
offer and then I would even categorize
these and see who exactly here has a
Google pixel but does not have a
Facebook pixel these are great people to
reach out cuz they already know they
need to spend money on leads on
Advertising they already believe in the
internet and you can even look at their
websites look at their reviews right
they're already comfortable being online
and having a presence now all you have
to do is just sell them on Facebook
being the new opportunity and even if
they are running Facebook ads they don't
have a pixel setup so they're missing
out on so much traffic by not
retargeting their visitors that they're
getting and once again if you have their
mobile number you can send them a
voicemail drop you can code call them or
even do an SMS campaign and as you can
see I'm going to keep scrolling right
look at the Y here right every there's
so many people on here that have a
Google pixel but do not have a Facebook
one set up so you have so many leads
that you can go through and start
prospecting that tool right there that
we just covered is called D7 lead finder
now D7 is not amazing because sometimes
they give you a lot of lowquality leads
so what I actually recommend you do is
you have a virtual assistant or you hire
someone on Fiverr to go through and
actually clean it up a little bit for
you it's definitely worth it it does not
cost money you can get one of these
people do it for 10 bucks 20 bucks
they'll go through and just double check
and make sure that every business is
within your Niche because sometimes when
you go in and you typ in like roof for
Las Vegas or Roofing in the whole state
of Florida you'll get all sorts of
random categories in there so hire
someone to actually help you with those
leads it's well worth it and it will
save you a lot of time another one that
works really well is called Apollo and I
have a link to that right here this one
is good it's a little bit more expensive
it's not my favorite honestly but a lot
of people speak very highly of it also
lead gorilla this one was just
discovered inside my uh group inside my
private Community uh someone found it
and they were able to get really good
results with that personally I have not
used it but I wanted to include it and
other people seem to like it as well now
the next thing that you want to take
into consideration is the lead quality
okay not everyone believes in like
online advertising not everyone wants to
spend money on leads or on some kind of
online online campaign so some of the
best leads that I've ever gotten were
already running advertising campaigns
meaning they came here from the
sponsored posts okay right here we have
a website that's already spending money
spending money spending money and also
going into the Google my business
actually taking a look at who is
spending money to appear in the Google
Maps section the big thing when you're
thinking about ads and who already
spends money on marketing or advertising
is don't limit yourself to internet
marketing okay think about who spends
money on newspapers who spends money on
magazines on TV commercials on radio
commercials on billboards right you're
driving down the road and you see a
billboard these are people that have big
budgets sometimes they're just not
convinced that they should be spending
their money online and on the internet
because they haven't done it profitably
yet in fact one of my best clients when
I signed him on he told me he was
spending over
$225,000 per month and the majority of
that was going to TV commercials and
magaz azine ads right think about that
for a second he wasn't running any
Google ads any Facebook ads his website
was messed up so even people that found
him on the magazine or that saw his TV
commercial went to his website he had
bad reviews and he was spending so much
money on all these different Avenues cuz
he was so traditional he was an older
guy and all he needed was a little bit
of help with doing this stuff online and
then when we compared Apples to Apples
and I said look you spend $20,000 per
month on this Avenue you spend $2,000 or
$3,000 with me but we got 47 calls we
got 47 leads for you how many did you
get from the magazine and then he was
able to unveil different pain points
about oh I didn't get that many or I'm
not tracking and then when we did track
it he saw that he got way less calls
from those different Avenues and so then
he put more money with our campaigns he
went from spending $40 a day to spending
over $200 per day on our online
campaigns and again the only reason I
was able to sign a client like this is
because my lead scraping and my lead
sourcing process is like this where I'm
actually betting people and reaching out
to people that I want to be speaking
with now we're going to go over a
website that I wish someone showed me a
long time ago it's called app Sumo you
can get amazing discounts on different
softwares on this app so I'm going to
type in the lead generation here just to
see what's out right now and what we'll
do is take a look at some of the
softwares now the cool thing thing about
app Sumo is as you can see it gives you
lifetime deals meaning whatever software
this is you pay $59 one time and you get
to use it your entire life and you can
find some amazing softwares that come on
here before they get released to the
public so this is one that I've also
used it's called outs scraper so I
initially tested the one that I showed
you earlier but then when I was ready to
get a ton of results and move into a
paid plan I use this one right here and
I purchased 9 $99 I paid one time and
now I can use it forever I can scrape
unlimited Google searches and get leads
from Google and as you can see there's
another one right here it's called lead
scrape now lead scrape this one really
doesn't seem like it's a good fit it has
a lot of ratings however it says B2B
leads I'm working with people in this
example that are Roofing so I need leads
that are working from Roofing to
homeowners but as you can see there's
tons of softwares in here that are very
interesting and when you actually click
into the software you can learn all
about how it works the big thing that
you want to take into account is the
reviews that the software has when it
comes to local business this one works
really well cuz we can actually see
everything right so scrapes it to an
Excel file and when you read into it it
seems perfect and the amazing thing is
that it gives you a 60-day money back
guarantee so you can try it and if you
don't like it this website guarantees
that they'll give you your money back
now something to take into account is
how many searches you get right so we
get 5,000 searches here per month and it
exports in a nice CSV file so if you
combine a tool like this you pay $100
one time and then you use the phone
number Mobile landline Checker you can
be in an amazing position on a budget
and when you look at the reviews a lot
of them are speaking highly of it so
this software is well worth it and this
is what I use to scrape Google my
business if you want a direct link to
that software right there that I have
it's going to be this one right here so
if you go inside of our spreadsheet you
see the exact outs scraper that I
purchased then what you could do is go
over to this tool right here it's called
Phantom Buster and for example as you
saw in some of our Elite lists we have
their Instagram profile so now what you
can do is run this tool and now you can
automatically comment on their posts you
can follow them you can automatically
like their posts without you having to
manually do it and then also this one's
really interesting right here then those
businesses if they have a story you can
automatically watch that story and then
also even heart their story on their
Instagram so you are tackling them on
every single platform you go to one of
our tools here and you even get a
LinkedIn tool so now you have all of
their information during your lead
scraping process you use all these
different tools together you leave them
a voicemail you follow them on Instagram
you message them on LinkedIn right you
text them maybe even fill out their
contact form on their website you have
so many different touch points then
you're doing Emil email campaigns and
you have that custom message as well
right and my recommendation is that you
also Outsource some of the lead scraping
process as soon as you can meaning you
can get a virtual assistant to go in and
take a look at your lead list and craft
some kind of custom message to them just
say hey I saw your business was
unverified however you have 102 reviews
but it's a 3.2 rating and now what you
can do when you do these campaigns is
you can take that line that your virtual
assist and wrote and input that at the
beginning of each of your Outreach
messages or she can do something even
more basic like just take the very first
person that left him a review meaning
the latest person they probably know who
this is let's say suie left them a
five-star review and you can even lead
with that you can say hey ABC Roofing I
just saw that suszie left you a
five-star review that's amazing how
would you like to get more customers
like that look I noticed you have a 3.7
rating or a 4 .5 rating how would you
like to get even more customers like
this I noticed you don't have a pixel a
Facebook pixel on your website and you
can lead that into multiple different
angles and directions whether you're
doing ads websites reputation management
maybe you want lead follow-up services
and people that already run ads there's
so many different angles that you can
tackle you can now see the difference
between a professional and how we do
lead generation versus an amateur who
just takes a lead list and then tries to
send some campaign and then hopes and
prays that someone respond I remember
standing at a gas station and pulling up
the pump putting it inside my car I had
a 2001 hyai and I'm standing there snow
all around me I'm cold my feet are
getting a little bit wet before I'm off
to my job and I remembered something
crazy I remembered that I only have1 T
in my pocket and I remember standing
there and thinking to myself well should
I eat lunch today or should I fill up
this gas tank and obviously I fill up
the gas tank because if I chose to ate
lunch I wouldn't have even made it to
work because I didn't have enough gas so
at least if I took that money and I put
it in gas I'll show up to work and I'll
tell them I'm fasting and that I am
watching my figure boom just like that
and now it's going to turn into a health
thing in fact at the time I was an
athlete I was a gymnastics coach that's
what my job was and I was also a parkour
athlete know it sounds crazy but it's
true I was actually quite good and in
fact I'm still waiting for a sponsorship
but the problem was that I was stuck in
this Loop right I was going to work I
was going to school I had a relationship
I had a girlfriend which means I had to
take her out sometimes I had to take her
to you know fancy places like Olive
Garden I also had no clue what I wanted
to do with my life besides doing back
flips that's all that I knew that was my
number one passion my tension was all
over the place I did not have a
blueprint like I am going to show you in
this video now look this is before high
level this is way before high level I
was a freelancer I decided that the path
for me was going to be to learn how to
build websites web design was
essentially how I got into freelancing
and how I got into signing on clients
and in my first year I got a crazy
amount of clients I got a whole three
clients the entire year of trying cuz I
didn't know what I was doing I had no
skills I thought hey if I just learn
this skill maybe clients will just come
to me and basically all that means I was
a freelancer I had nothing going for me
my first client paid me
$150 for a website second client paid
$200 and third client paid $1,500 which
was amazing and that is also the most
money I have ever seen at that time I
was basically Rich when I signed my
$1,500 a month client so now that you
know the most important part of this
video which is that I was a parkour
athlete we can dive into the less
important things like how to get your
first go high level clients so let's go
into my computer and stop joking and
I'll actually show you what I have
prepared here for you first let's go
over a couple different Outreach
strategies that you can use then we're
going to cover who you should even reach
out to and how to find their contact
information and then I'm going to give
you three different offers that you can
bring to the marketplace I know they
work and you can pick pitch them to get
your first couple clients so let's dive
in all right so if you are a brand new
I'm going to assume you don't have an
account or you have a fresh account so
right after you sign up this is my
30-day free trial link you will get
access to a course like this now again
if you don't have this that's fine uh
what you could do is I suggest you
schedule a one-on-one uh kickoff call if
you are inside the program it's going to
be in this video right here and you will
actually have have someone walk you
through setting up your go high level
account so again if you are signed up
you can click into this right here uh
first thing you want to do is import all
of our stuff right here right so all the
all the snapshots that we have and and
uh and all of that even if you don't
have this course and this program you
can go in and you can find like the
standard you know templated restaurants
gym owners all that stuff you can find
all the different niches and all the
different templates inside of go high
level first thing you want to do is just
import a couple just kind of get a feel
for how they look and how they work
don't spend too much time on it but
review them so you know how it all works
after you review them then when you do
the one-on-one kickoff call with go high
level they can walk you through how it's
set up how it's linked up and it'll make
your life way easier so let's actually
dive into the exciting thing which is
going to be Outreach we're going to talk
about two different Outreach strategies
one is online and then we're also going
to talk about inperson Outreach both of
these work extremely well especially in
the beginning when you use in person it
can work much much better because you
just don't have much competition so
first things first look at your network
who do you know that's a business owner
right who do you know that has a parent
that's a business owner who do you know
that's maybe massage therapist and is
really close with the owner and you want
to offer them your services for free and
you can do that by giving them some kind
of trial by giving them some kind of
period where they can use your services
and also you get to practice and even if
they don't pay you anything you can
still get a testimonial out of it and
this is crucial very very important to
do and also it's not just about your
close Network think about where you go
to the dentist maybe they need
automations right you don't need that
many clients you can walk down the
street and just think about who you
spent money with maybe a couple months
ago you had your garage door replaced or
repaired or maybe your family got it
replaced or maybe your uncle got it
replaced you can call that same company
and say hey this is XYZ you know this is
Bob and we actually were a customer of
yours a couple months ago and I'm just
curious if I can speak to the owner I
just want to tell him how great of a job
you did also would love to leave a
review and anyways you can make up
whatever reason you want to reach out to
these people you paid them of course
they're going to jump on the phone with
you this is the first quick win that you
can get and sign on multiple clients
just from this strategy I am a proponent
of niching down but to be honest in the
beginning you just don't have that
luxury if you need cash and you need
clients ASAP then honestly sign up
anyone that you can it will give you a
great opportunity to also learn high
level how it all works and you'll get a
lot of experience and and just in
general a lot of different case studies
which you can still use so you want to
take advantage of that and sign on as
many people as you can so now let's go
one step further you probably exhausted
the people that you know the people that
are in your network so start locally go
into Google and just type in a business
that you would potentially like to work
with let's talk about Las Vegas
landscapers I used to live in Vegas so
type in landscapers any Niche right
whatever Niche you want scroll down and
just take a look at how everyone is
appearing you'll start seeing Trends
right like this guy US Turf okay hey
that's a terrible Google my business
name but he has 186 reviews and then
this guy has 12 and also this guy um is
paying and so what we can do is just
keep scrolling and you'll notice a lot
of stuff right this guy has nine reviews
uh 9 11 11 and you'll start seeing all
the differences now I already scrolled
to page two but if you go into page one
you'll see these top guys they have
usually really really good results and
you want to start getting a feel for how
everyone looks and you can start
reaching out to these people and
offering them reputation management when
you offer reputation management you can
compare it to their competitors all
these business owners all these business
owners know who their competitors are so
you can reach out to them right like
this guy Custom Touch landscape hey
what's going on Custom Touch landscape I
just saw your trucks on the road I love
saying that as well when you're doing
local prospecting if you are local use
that to your advantage start bringing up
streets that you saw their trucks on or
maybe you saw their building their
office maybe whatever say you drove by
it and you can start saying these things
things that already make you stand out
way further than any other company
that's reaching out right you're going
to have a much bigger Advantage than if
I try to do Outreach in your city and
ideally what you can do is instead of
trying to call them like this you can
use another tool so I'm going to show
you one right here that I like which is
a gmaps extractor so what this is going
to do is you can have this search appear
and you want to just extract it cuz
surely you can you can go down all these
different business owners and you can
try to copy their information but it's
going to be much nicer if you have it
inside of a spreadsheet this tool right
here is free so as you can see It'll
take what you see here and it will put
it nicely on a spreadsheet so that
you're able to nicely reach out and also
you're able to create a check box and
then Mark off who you've already reached
out to so it makes things way more
organized way more clean and I think
this tool is even free for the first
let's see monthly leads extract a th000
so you get 1,000 leads for free honestly
that is plenty so start here and also
another way that you can do this is look
up local Facebook groups okay we're
talking about Facebook groups as well as
groups like this on meetup.com so go in
type in business Los Vegas and you can
start seeing where people are meeting
and what they're talking about sometimes
you'll see networking events and this is
a great place to start just start
attending these now I know you want to
build a business and make money online
but again we're just getting started
here right if you want to make your
first 1K your first 2K 3K ASAP these are
all great strategy and I'm going to show
you some online ones as well but let's
just start here I don't want to skip
this and honestly just show up to any
one of these speed networking for
business that's interesting I don't
really know what that is but it could be
worth looking into so this is just a
couple that I randomly found do the same
thing on Facebook and see if you can
find some local business meetups where
people are networking and then just talk
about some of the stuff you're working
on there's no reason why people won't
say yes if you have a good offer and
you're offering to give them a free
trial for maybe a week or 14 days and
once you given the offers that I'm going
to cover here in a second there's no
reason why they won't say yes especially
if they meet you face to face you can
also join things like Chamber of
Commerce as well as BNI so often times
these are paid but the cool thing about
it is that when you join these
networking groups the way it works is
you will be the only digital marketer in
that room and you'll be filled the CEOs
so you'll able to sit at a desk you'll
able to network with a bunch of CEOs and
business owners with no other
competition specifically in that room
and you're that guy and this is
strategically how they build these
networks that way everyone does business
with one another and it's pretty cheap I
mean it's like $100 $200 to join uh it's
not for everyone but certainly it's a
great place to start I've gotten clients
from groups like this now if you are
looking to get leads online both in your
city or maybe it's another city then you
can start using tools this right here is
a tool that I like it is D7 some of the
information honestly is not perfectly
accurate you'll get random uh businesses
in here sometimes but for the most part
it works pretty well especially if
you're starting off it's also pretty
cheap uh I can't remember the exact
price cuz it always changes but $12 or
$15 a month you can just buy it for one
month and extract a bunch of lists and
then just cancel your membership so you
just pay one time and this has links to
everything right we're talking Facebook
Messenger Instagram Twitter Google shows
you how many reviews they have and you
can just scroll down and you can see all
the different businesses you can
potentially reach out to and I did a
free search by the way so as you can see
I'm not even logged in so I recommend
you just go to this website it's called
D7 lead finder and you just type in a
niche type in your city and see how many
businesses it spits out now once you
make an account and you pay that fee
you're able to export all these and this
is going to be a great place to start
now the way that you want to reach out
to all these different business owners
is you can do SMS you can call them you
can send them an email you can send them
messages on all their social medias
right all the LinkedIn all the Instagram
all the Facebook message them everywhere
or what you can do is send them cold
voicemail drops meaning you record a
voicemail one time you take the
spreadsheet you import it to high level
and you just hit send so you drop your
voicemail to everyone with a certain
pitch in the voicemail and now everyone
that calls you back that listens to that
voicemail is going to be a bit
interested and again if you're doing
this locally make sure you mention that
in the voicemail and when you're
actually pitching so now you're getting
inbound leads right you're getting phone
calls that are coming into your phone
number and people that are calling you
after they listened to your voicemail
now let's talk about the different
offers that you want to approach the
business owners with we have website in
a day we have reputation management and
we have the Dr campaign these three are
killer these three can absolutely crush
it and there's no reason why you
shouldn't be able to get clients that
pay $300 per month Forever on all these
lead Services now of course once you
onboard them show them everything else
show them the planner show them the lead
follow-up but in the beginning lead with
these offers because they're just a very
easy sell now when you do website in a
day you literally go inside high level
right here find a website template for
that Niche and just use the AI content
writer I have another video about how we
build websites in a day you can watch
watch that after this one but do that
just sit down for a day make a full
website and just offer a website to
people right tell them hey I built you a
website I noticed a couple things wrong
on your website I actually built you a
new one is it okay if I send it over and
all you're going to do is take that
pre-built website with your AI content
slap their logo on the top left and send
them that as a draft send them that
homepage as a draft think about how much
this makes you stand out from all your
competitors right they're all asking
asking asking you're going to sit down
and you're going to give them something
you're going to give them a website and
then you're going to jump on a demo call
once they're already excited and once
they see that this website in a day that
you buil is better than their actual
website they're going to Value you and
they're going to value your time and how
much effort you put into actually
reaching out to them and on your end
it's super easy cuz all you're doing is
copying and pasting a website and then
putting their logo on top of it and if
they want to sign up you can charge them
$150 a month you Char from $300 a month
whatever it is that you want so let's
move on to the second service which is
going to be reputation management you
can approach a business and as we saw
inside of this sheet right here right
some businesses have 12 reviews and as
you scroll down some of them have a 2.5
star rating like this you can reach out
to whoever this person is jnk
landscaping and reach out to them and
say hey J&K Landscaping by the way I saw
that all of your competitors you know
let's talk about you and you want to
bring up their names I saw that Davey
Tree Expert I saw that Nevada Tree
Service I saw that green America Tree by
the way has 47 reviews and they're all
five stars in fact they have a 4.7
rating you have a two star rating and
you could ask them do you think if I got
you more reviews that you'd be able to
grow your business or you can ask them
hey do you need help with this that's
something I can potentially help you
with and if you really want to hit a
paino you can also send them screenshots
okay and this is super powerful send
them a screenshot up there Google my
business with those bad reviews send it
to them and so that way they can see
sometimes they don't even know that it's
that public so send it to them and then
take a screenshot of their competitors's
reviews and you say yeah I found this on
your competitor's website do you think
if we helped you fix this you might be
able to get more clients and you might
be able to get more business the obvious
answer to this is yes and lastly we have
Dr campaign all you're going to do here
is take their list of past customers or
past leads depending on your Niche give
them an offer and reactivate them
meaning you send them text messages you
send them emails maybe it's a voicemail
drops and you can instantly get the
client a bunch of booked appointments
without spending any money on
advertising and by the way if you want
me to go more in depth into each and
every one of these services I have other
YouTube videos that are covering all of
the specifics on exactly how we set this
up for our clients you can check that
out after this video but with Dr that
works super well then you can retain
them with the reputation management you
can retain them with the lead followup
with automated appointment booking right
every time they close a project then you
can automatically send them in the
reputation management Pipeline and now
they're getting automatic review
requests and we have a review filtering
system where it actually filters out the
bad reviews and it doesn't publish them
again I have that in another video so
really when you set this all up and you
show them all these benefits why
wouldn't they move forward with you and
especially in the beginning when you
offer a free trial they're going to get
so much value there's no reason why
they're not going to stay now if you are
doing free trials one thing you want to
watch out for is clients that are going
to ghost you meaning they'll say yes to
you because it's very easy to say that
and then they just ghost you and you've
done all this work and all this effort
for absolutely nothing now if a client
comes on you deliver the services and
they don't want to move forward that's
fine however you want to collect a $10
deposit you want to take a $10 phone
number fee that's what I call it we're
paying for the phone number that's going
to be sending out all the text messages
we're paying for the software that's
going to be sending out the emails the
reviews for all this other stuff and a
lot of these business owners they can
understand that it's not free to send
text messages so that's a great excuse
to collect some kind of deposit so that
way you can Auto build bu them in 1 week
2 weeks or whatever your time period is
on your free trial so once you get the
client on zoom and you actually close
them then you want to do the onboarding
call so the onboarding call you ask them
a bunch of questions about their
business that you need to set up the go
high level account honestly you can just
copy the go high level questions use
that in the onboarding so when they come
on board what you can do is link up
everything okay this is going to be very
crucial the more you can onboard them in
the first 30 days and the more you can
get them using high level and using the
mobile app the mobile app is huge cuz a
lot of these business owners are out and
about they're busy but they always check
their phone so when you get them to
install lead connector check all their
leads that are coming in they will love
you if they already have a website and
they don't want your website in a day
replace contact forms with your contact
forms that automatically respond to
leads and again they're going to love
you so link up to Google my business
right get them to download this link up
um Facebook install the chat install the
live chat I literally have accounts that
I've shared where we have over
$70,000 that have accumulated just in
the live chat and so it's absolutely
crucial stripe a lot of our clients
don't really use stripe on here through
this because they do very large
transactions and so the stripe fee is
just too high yes this one is up to you
if you're doing some kind of SEO
services or some kind of Google my
business stuff then you can certainly
offer them yex I do not recommend you do
this in in the first free trial period
this is once they become a paying client
WordPress also not super crucial because
we're building a website here inside of
high level and now you can focus on
overd delivering for this client get
them set up with autois call text back
replace their tracking phone number on
their website on their Google M business
and replace everything so that it's all
in here even the reporting a lot of
these people aren't using tracking
numbers they're like texting their lead
their phone number their mobile numbers
all over the internet get a tracking
number on there and just say look how
cool this is we can track everything you
have a live chat we have this form and
they love it because now we can also
track who visits the website and they
can see that look I'm not going to lie
to you I almost didn't make this
video the first time I ran an email
campaign I got almost no responses I
mean think about it you're paying for
all these softwares I paid someone to
give me a lead list I set everything up
linked my domains spent so much time
setting it all up and got nothing out of
it literally no clients no meetings a
couple responses it went terribly it
seems like for most people that get
started without knowing the tips that I
have that's the same thing all these
templates you see online and by Google
and in different courses look I've tried
this stuff and it didn't work for me
it's almost if they expect a business
owner to give them all this time and sit
there and read some really long essay
about why their company is so great and
who who they are and all this stuff that
everyone wants to include when in
reality the best emails should be
extremely short and right to the point
you have 1 second to get the client's
attention and honestly this is true in
all of your marketing and all of your
Outreach they should be able to take a
glance at their phone and see exactly it
is what you do and decide if they're
interested or they're not simple most of
the time whatever email campaign you
have running you can take it and simply
slash it in half remove everything thing
slash it in half and it will most likely
do better than what you're currently
running so let's actually dive into my
screen here and I'm going to show you a
template that's worked really well for
me here's the best way to do that email
number one this is the first one that
sends out we have first name so Bob do
you guys provide Niche services so for
this example I'll use Roofing so do you
guys provide Roofing Services metal
roofs Etc this could be do you still
provide chiropractor Services right do
you service the entire city area we
don't have anyone yet I can guarantee
you 25 to 30 opportunities per month let
me know ASAP please I tried to call and
then your phone number right if you're
free we can chat for 5 minutes on blank
so not every single email provider is
going to have this capability of
choosing two week days from today so
honestly you just remove it if you're
free we can chat for 5 minutes and then
just you can just remove that and what
we're doing here is we're just getting
right to the offer ASAP the goal of this
email is to sell a phone call that's it
don't try to sell your services and talk
about we do Facebook and we do this and
we do that no just sell the phone call
and then on the phone call then you can
tell them a little bit more about what
it is that you do and so this is a great
way for it to feel like a very
personalized email and again you can do
it at scale right if you have a good
lead list you can import everything in
here and just send it and you can get a
bunch of responses so let's dive into
email version two so we have hey first
name so hey Bob and then you want to
insert a first line and this is going to
be custom for every single lead that you
submit this to right so I just saw suie
left you a Fest star review online
awesome job would you be interested in
getting more work like this this is so
powerful I've never seen someone do it
like this before let me show you how you
can get those first lines so if you hire
a virtual assistant you can give them
the lead list just like this right we're
talking business name we have the email
and then you can also include the
website and some social media channels
and you want to have the virtual
assistant go in and just write a first
line meaning they're just going to take
something and make it custom to that
business owner you can base it off
reviews you can base it off of something
on their website hey I saw your before
and afters they look amazing hey I love
this Drone footage that you have just
make it personal and then what you're
going to do is that's going to be a
separate line on here right so when you
import this list of contacts check it
out it's going to go in this first line
so it's going to say hey John I love
your Drone footage that you had on your
website it looks really cool would you
be interested getting getting more work
like this right so if you reference a
project you reference some kind of work
that they're doing maybe you're working
with dentist and you can say hey I love
your office I love the color scheme you
have in your office which I guess this
template wouldn't work amazing with that
but you can say hey I love all your
patient before and after photos I love
your aligners that you've set up with
some of your customers I love the
testimonials that you have I love the
videos you have on your site would you
be interested in getting more work like
this we helped then you can include some
kind of proof or some kind of
testimonial if you have it if you don't
that's fine you can follow the template
from the first email we just helped Rob
from five-star construction a
construction company like yours but a
different area Clos an extra two roofs
in 11 days best part is we booked it all
for him on his calendar he showed up and
closed one worth over 34,000 and another
for 15,000 let me know if that's
something you want to be a part of see
these emails are very direct they're
right to the point I'm not telling them
oh we're going to do Facebook ads we're
doing Google ads go high level we're
doing sassin automation no we're not
talking about any of that we're just
trying to get them on the phone we just
want to Peak curiosity that is the main
job that you have on these emails Peak
the Curiosity and then get on the phone
and sell the demo in marketing and in
our process here what you want to do is
sell the next step the email should sell
the phone call and then the phone call
should sell the demo call and then on
the demo you're going to sell your
services also real quick if you want our
client getting scripts our client
getting strategies our Outreach DMS
literally everything A to Z then you can
go ahead and check out the free course
in the description if you want all of
our snapshots imported into your account
I'm providing all of that it's
completely free if you don't have a
highle account then you can sign up for
a free 30-day trial down below and I
will give you access to everything sales
call recordings additional services that
you can actually offer how to sell those
services and how to charge High ticket
everything is in there so let's dive
back into the video if they don't
respond then you want to have follow-up
emails that go out this is another thing
I did wrong in the beginning I just had
one email send and that was it have 2 3
4 5 six emails that send out and here's
a sample one also that I did Bob I just
realized I never introduced myself LOL
keep it lighthearted it kind of depends
in your Niche too I will say if you work
with like doctors and very professional
maybe lawyer something very professional
then maybe don't use things like LOL or
maybe it's worth a test from my nich and
construction this works well these guys
are rough on the edges they don't care
my name is pavle and in in the last 30
days we've done this for our clients
Tammy closed this much Rob closed boom
okay Monty Kevin so again some proof and
then I include maybe the next one will
be for blank right their company name I
have verified proof by the way of all
these numbers and text messages we still
don't have anyone in city right so it
pulls in where they're located and if
you have their address you could just
put in their address in here and that
was super personalized they're seeing
their own address in your email right i'
prefer to work with you because your
online reviews I saw under bone company
name is impressive versus The Other Guys
plus we guarantee our work but if you're
not interested though I understand just
let me know and I'll reach out to
someone else we'll send them more work
and we'll contact you again so again you
want to give them the opt out if they're
not interested just say hey by the way
if you're not interested just let me
know no worries but also add in that
last fact of look I'll just contact one
of your competitors it's all good and
I've even included things like we work
with one company per area if you're not
interested no worries I'll just work
with one of your competitors and this
this type of email is going to get way
more responses because this is
interesting right it's not some long bio
about your company and who you are and
what you do no we're just giving them an
offer giving them a guarantee trying to
get them on the phone call ASAP now if
you want to be a real Savage and book as
many appointments as humanly possible
then what you want to do is call them as
soon as they respond don't wait for them
to respond and then you respond and they
respond look these guys are extremely
busy if they gave you any sort of
positive response at all pick up the
phone and call them and if you have a
virtual system that's helping you book
appointments as well this is what my VA
did then you can reach out to them on
other platforms too as soon as they give
one positive response send them a DM on
Facebook Instagram LinkedIn their
contact form literally any platform that
you want reach out to them try to call
them multiple times if they responded
then you need to call them right maybe
they asked a question okay no problem
how much does this cost just call them
don't try to answer her email well it
ranges and we do Facebook ads and
multiple plan no no don't do that call
them call them that is it on the phone
they can ask you questions and you can
answer them and you can overcome
objections and book more demos one of
the biggest things that I see that is a
huge mistake is including a calendar
Link at least in this niche of Home
Services these guys are not going to
book They're going to see your caly link
they're going to think that you're
trying to scam them and a lot of local
business owns in general they don't use
Cy they don't use all these online
appointment schedulers that we all know
and that we use so what you want to do
is just call them also by the way if you
do that calendar link and if you do
links in General in emails it decreases
your deliverability and plus everyone
uses County links so a better way to
stand out is just by asking them
something right think about it if a
client opens or a potential client opens
an email and they see some link they can
automatically assume wow if he's trying
to give me to click on something this
might be a scam but if you're just
writing four sentences and they're
nicely spaced out like this then they're
way more likely to just glance it and be
like okay that's interesting that Peaks
my interest and now you have them in
when you do that conversation then you
also want to make sure that you book
that and to a go high level sequence so
I have a calendar so all my Affiliates
and everyone in my community they get
access to this where it's a calendar and
you can book it on your calendar and
then they get automatic reminders and as
soon as you book them in as well so
let's say they agree to like 5minute
phone call tomorrow at 3:00 p.m. you
want to book that in or have your
virtual assistant book that in your
calendar through this specific link and
then they're going to get automatic text
reminders right automatic email
reminders and also you want to follow up
with them by showing them case study
videos if you have a case study video
you should be sending that to every
single person before your meeting by the
time you speak with them they should
have already seen your face they should
have heard your voice and then even if
they knowshow for that meeting you also
want to continue following up with them
not manually again you can do this
automatically we have scripts and
everything that you can import and then
if they noow you just have one that
sends out because they noow and it tries
to get them to rebook on your account
now again it's going to be more
effective if you just call them hey I
saw you missed our meeting when's a
better time and then you book now if
you're serious about this and you're
serious about your marketing agency and
you're serious about growing you should
be reading things like David oi Claude
Hopkins these are great authors they
write books on copywriting and you
should get very good at this don't just
copy and paste this that's the big thing
you want to iterate on it you want to
take it you want to improve it you want
to customize it and you want to get
creative this is the best way to book
more appointments is to do something
that not everyone else is doing and also
add a little bit of humor into it right
add something in to make it it seem more
casual so it's not so serious and super
busy getting website clients has never
been easier I'm going to show you a
simple foot inth door strategy that I
have used and I have seen others use to
have a lot of success with selling these
websites on a monthly reoccurring basis
now look I know GOI level has all these
crazy features and automations but let's
just focus in on one that you can charge
anywhere from two three four even $500
per month just for this one and I'm
going to even show you and teach you an
Outreach strategy that you can use to
get clients for this particular service
we're going to craft an email here
together that you can use for outreach
all right so the first thing you're
going to do is go into your go high
level account right here and just pick a
website template we're going to work
with one Niche and I picked a couple but
I really like this one right here and
it's called the finance Consulting
Services uh snapshot and what we're
going to do is we're going to take this
website and we're going to full build it
one time for a specific Niche so let's
say that your Niche is roofers let's say
you select home service companies what
you're going to do is go inside of here
and make every single service every
single paragraph about Roofing about
metal roofs about everything that you
have done in your due diligence about
this industry and you're going to fill
it out here if you don't know how to
make content very quickly with AI I have
another video on how we build websites
in a day but honestly you can do this in
a couple hours and you're going to build
just the home page and you're going to
leave this logo option at the top after
you have that fully built out you can go
over to this website here it's Phantom
Buster I've used this one before there's
honestly there's probably tons of other
Chrome extensions and a bunch of Google
my business extractors that you can find
for free this one is paid but I have the
most experience with this one and if you
scroll down what this allows you to do
is extract data from Google Maps so as
an example let's go in and let's type in
roofer Las Vegas if you scroll scroll
down to where it says more businesses
you'll see there's a ton of businesses
in Las Vegas that do Roofing now once
you have this extension it will allow
you to export in a nice CSV file like
this so that you can take this data and
actually start contacting these people
now look here's the big problem with
reaching out to businesses like this is
they get cold called they get message
they get emailed so much and all these
people are trying to take from them
they're not offering any value they're
saying hey we'll get you more leads hey
we'll get you more appointments hey do
you need automations and they're trying
to sell all these different things but
they're not providing value and what I
found and what I have seen that works
the best is by giving something upfront
giving them some kind of value teaching
them something maybe showing them their
competitors right showing them something
that they have not seen before for
example if you're doing a sales call if
you're doing a presentation a meeting
with the business owner after that
meeting they should walk away knowing
something that they didn't know before
this has been my secret because now you
are in their mind and you stay in their
mind so when they do need something
let's say they might not need a website
right now they might not see the value
in getting more Google reviews right now
but then in the future when they
actually do need that service or when
they are thinking about digital
marketing or when it comes to their mind
they're thinking about you because they
actually learn something and this is the
best way that you can cut through the
noise and that's exactly why I like our
foot inth door strategy so here's
exactly what you're going to do so here
is an Outreach message that you can
begin sending to these business owners
hey are you still open question mark I
found a couple things broken on your
website and again you can pull their URL
using that tool that I showed you cuz
it's going to extract it from Google my
business and even if they don't have a
URL right let's say they don't have a
website they don't have a domain that's
another opportunity for you because now
you can show them their competitors and
you can show them all these companies
that are bigger than them and you can
show them their website and you can show
them even what these websites have wrong
with them so now they trust you even
more when I was searching for a
chiropractor an XYZ City you're telling
them that you found something broken if
they don't have a website you'll want to
use a different message but now they're
intrigued right it peaked their interest
you're starting with hey are you still
open now you can say I actually fixed it
for you and rebuilt a couple of things
would it be cool if I send you a link to
the new website on this email let me
know if you like it if you're sending
them a message on Facebook on Instagram
or if you're just calling them you can
slightly alter this to fit your needs
but this is the general message and
general angle that you can tackle and
you're probably wondering well what am I
going to show them so if we go back over
to the go high level website that I
mentioned once you have this built out
all you have to do is put in their logo
and you can have it on a separate
subdomain so now you can send them a
link to what you have on a subdomain it
doesn't take much work for you right
once they opt in and once they say yes
you go in here you just put their logo
at the Top If you want to be Advanced
you can change some colors and now you
can send them that link to just a
homepage and so now you see you're
giving them something everyone else is
asking hey do you want this many
appointments do you want automations do
you want this and that what you're doing
is you are giving you're saying I found
something broken and you are giving them
a new website that they can review and
from there they might have some feedback
but now you have a much higher chance of
getting on a zoom call with them right
if you call them and you say hey this is
pble I actually just sent you that
website they're going to remember you oh
it's that guy that built me that entire
website before I said anything and if
they say well what's broken well what's
wrong you can jump on the phone and
again call them and tell them look
here's what's broken I know that in this
industry you want more phone calls you
want more leads is that right they're
probably going to say yes and when they
say yes you can say look what I've seen
works best is if you have a phone number
and you have a call us now opt in right
here call us now message at the very
very top of the website and also when we
have the phone number like this and it
moves for some reason it gets more leads
also when we have a form up here in the
top right it actually gets more people
to fill out the for so the thing that's
broken with your website is that it's
not converting all of your website
visitors so imagine if you have a 100
people going to your website or let's
just say you have 10 people going to
your website and I can even help you
convert one more of those people into a
lead how much is that worth to you right
how much is it worth you to close an
extra project maybe that lead is high
quality maybe they want to reach out to
you but they're just having a hard time
trying to find your phone number and
this is a common issue that I know
exists in that industry people are
searching through they're going through
a website and a lot of these business
owners they don't do the simple things
like list their website like list their
phone number at the very top so it's
very easy to get a hold of them and then
of course you can talk about all the
other benefits and this and that and
when you're actually chatting with them
the way that you're going to charge $34
$500 per month is by then selling them
on what happens after the lead comes in
so as you can see foot in the door we
got in we LED with value it takes you
how long does it take you 2 seconds to
add their logo to the top of the website
but now you're differentiating yourself
and you're standing at from the crowd
you're giving them something that they
can value they can tangibly see and then
on the back end when you're talking to
them you can now sell them on all the
other stuff by the way I noticed you
have four reviews did you know that
Elite Roofing or the Roof Doctor here
has 53 reviews do you think that if we
got you more reviews and we upgraded
your site a little bit do you think you
can be competing with these top guys
okay the answer is probably yes or what
I like to do is pull up one like this
that let's say has 21 reviews and I'll
ask them look do you have 21 customers
oh you do interesting so I'm not sure
why you're all the way down here with
your 11 reviews look if we just got your
an extra 20 30 reviews do you think you
can compete with some of these top guys
what does that look like for your
revenue and now right they're way more
sold and now you can actually sell them
on the Google reviews plus now we're
going to talk about the automations okay
well what do you do by the way when
Elite comes into your website okay you
call them I understand how fast do you
call them what's your lead response now
you can them all the other stuff now
it's very easy by the way just that
website service alone we used to do
website hosting for $150 per month
that's it they were just paying us to
keep a website live do you think it's
going to be very difficult for them to
pay 200 300 per month for you to do an
automation that you set up one time
right just text the lead as soon as they
come in no it's not very difficult the
biggest issue that I see people having
with go high level is they are just
promoting all these different Services
just stick to one main one and just
promote that if this was your main focus
you could absolutely get tons of clients
just by doing this one strategy this is
crazy and sell everything on the back
end and then if you're really want to be
profitable you can then offer lead
generation Services even further down
the line and now you can charge 1,000 a
month 1,500 a month and so forth so the
first phase is leg gen the second phase
is pre-qualify and qualify the leads
that we're generating and then the third
is closing them so per week we will
script anywhere from 3,000 to 5,000
leads we were booking average around 12
to 15 12 to 15 meetings per day so
that's like sales presentations so how
many SMS messages were you sending here
it's about 12,000 they don't have the
money we don't want to waste time all
right you remove them of the pipeline so
this is a whole float automation 3
months 7500 up front 12 months was
25,000 if they paid all up front most
people tend to bite for the
25,000 here's why how many deals were
you getting per week per week around
five you're getting five new clients per
week at that either 75 or 25,000 this
strategy is absolutely inane my friend
here is closing five clients per week I
don't mean five like cheap $300 a month
or $100 a month clients so these are
high ticket clients they're not running
ads they're not doing email campaigns no
is just from this one strategy and I'm
going to give you the entire thing this
video has been inside of my program and
inside my community for a while now but
I figured I would share it with you cuz
it is just too valuable and people are
absolutely crushing it with this
strategy but before we dive into the
actual recording that I have of me and
my friend talking and him breaking down
the whole thing a toz I'm talking how he
finds the leads how he reaches out to
them what he says to them how he gets
them on the phone and then how he
converts them them from a phone call
conversation to a zoom call to then how
he closes and how he structures his
different packages you're going to learn
everything but first I have to mention a
disclaimer we have all the a2p laws and
we have to register phone numbers and
all that does exist but you can work
around all of that stuff now before I
even give you some solutions which I'm
going to do but first I want you to know
that this is not legal advice you need
to assume I know nothing
assume that this doesn't work assume
you're going to lose and no one's going
to respond in fact I'm just saying that
some people do this or I've heard of
people doing this so hopefully that
disclaimer was enough so guys Mitch is
Mitch is awesome so he's run multiple
agencies we've been friends for a while
he actually used to be a personal
trainer I know you can't tell but Mitch
is massive he's a bodybuilder also he
runs a couple agencies the one that
we're going to particularly focus on
this call is most like the roofing one
because that's where he was getting
eight appointments per day and super
awesome so let's just dive in man we
niched down to the past year last year
was focusing on roofers our main agency
focusing on e-commerce but other agency
was focusing on roofers so we start
talking when I started running Facebook
ads for the the roofers because we
needed more we needed more leads so the
reason that we went with kind of nich
down is that market because it's
something that for rof it's a high
ticket with high ticket offers it makes
a little bit easier to be able to for
the price point to be able to ask a
little bit more and a lot of time
especially for us as a agency when
you're selling like just websites or you
selling everybody's doing that so for
the roofing that made it a little bit
easier for us to figure out what the
specific problem they're dealing with
and then trying to see how we can solve
that for them um to be able to offer a
lot higher value that sounds good we
actually have uh quite a few people in
here that are either in a similar Niche
or directly in Roofing I know a couple
people in here are working with roofers
I've worked with roofers and also guys
actually so Mitch and I actually worked
together because when he was getting all
these roofers and he had a full sales
team and everything taking the meetings
and closing the clients for him and when
it comes to Service delivery he actually
at one point white labeled our agency
and we were running the ads for the that
he was signing on and I'll be able to
share my screen kind of walk and show
showcase what that looks like so that if
people want to just copy that and it's
amazing man yeah so tell me about let's
talk about this is probably what
everyone is thinking which is all right
cool man like how are you booking so
many appointments so walk me through
your kind of strategy on how you were
booking the appointments how are you
getting the meetings just bird's eye
view and then we can dive into the
specifics after okay so the we broke
down our strategy in multiple phases so
the first phase is Leen the second phase
is pre-qualify and qualify the leads
that we're generating and then the third
is closing them right so the first phase
we broke them down actually in the first
phase it's two stages so we script the
leads so majority of our leads were
script so our our lead gen will go
through and U live software to be able
to scrape leads so per week we will
scrape anywhere from anywhere from 3,000
to 5,000 leads and we will start on a
specific pafic area so we do all
Northeast so we'll script Northeast
pre-qualify those during the
pre-qualifying phase is what we looked
at what is the specific problem they
we're dealing with so we will
pre-qualify them by either to see the
size of the company they were either
they are Onan they a company or they're
starting off because the biggest thing
when you're scraping leads you don't
know what kind of leads that they are so
if you're just sending everybody text
message and email the response is going
to be all over the place so the big
things we put them in category this is a
oneman company meaning five people more
and they're actually a crew and versus
they're just starting off right they'
been around just for a few and a lot of
that data you can find online it's all
online then the next thing we do is the
next phase is actually we create we're
using ghl go go high level so we create
pipeline So within the pipeline we have
leads First Response second response no
reply right so we lay out the pipeline
so what we do is pre-qualify is we send
out massive we will import for example
we do the first stage of the individual
right just the oneman band the roofer
just the oneman band we will put that in
there we send out massive text so the
first text the goal of that first text
is to get a response you can still send
a lot of messages via iMessage I'm
talking iPhone iMessage which is done
through y WiFi and WhatsApp those are
two strategies that still work extremely
well when it comes to sending SMS
messages directly to prospect's phones
second solution is you can still use
tollfree numbers you can purchase those
inside of go high level and this will
absolutely work now they have hinted
that they're going to get stricter with
the a2p requirements and registrations
and all that kind of stuff in the future
now also that being said anyone that got
in trouble with texting and SMS so far
has mainly been business toperson type
of campaigns meaning it's a business
blasting text messages to random people
right individuals what we're doing is B
Tob meaning from one business to another
business so it's completely different
Third Way is you can link up your
personal SIM card I'm not saying take
your sim card and send text messages on
your phone like this no you can buy
another SIM card go out plug it into
this and start sending text messages
with that SIM card and the final
solution is you can use third-party
softwares to do it for you so you're not
buying the phone numbers you're not
taking care of all that registration
yourself one company is unistack doio
this is literally their specialty
they've been in this for some time and
they take care of all the backend stuff
so you don't have to worry about it
chances are it's probably going to be
slightly more expensive but when you're
closing a lot of clients it doesn't
actually matter now obviously this means
you have another platform so if you get
responses to text messages and if you
get calls it's going to be outside of go
high level however you can get zapier
and you can use web hooks to get people
out of third-party softwares into high
level meaning as soon as they respond
boom it syncs them up with high level
and it sends them to your account where
you can continue the conversation there
so with all that being said let's dive
into the video so that first text we say
hey so this is we'll put insert a name
are you still looking for more Roofing
jobs so the first either it will be that
or the two that we were testing we would
test that one and the other one would be
like hey are you still in business is
this Roofing J is this John the roofer
right or blah blah blah and they'll
reply yes it is oh perfect are you still
looking for more Roofing jobs and then
we'll reply that but then obviously
that's automatically all set up through
automation through text so our team
don't touch that until the the the
second the third phase where they reply
yes or they don't reply at all if they
don't reply at all we still call them so
if they reply yes I'm looking for jobs
we jump right on hey are you free right
now and if they don't reply within a few
minutes we're we're calling them that's
when our team jumps in to pre-qualify
them and then from there we take it
through obviously trying to book them
and through our script and everything
else on the middle one with the
companies a lot of time with the
companies they either booked out for the
season right so that's a little bit
different approach you still hey is this
so either go to their inbound line
it will go through somebody's text
message right a lot of time when it's
going through a land line it's not able
to be delivered but when it's going
through a cell phone then we know okay
this is at least maybe it's a for many
has the the the phone on on the job but
if it's going to a landline and it
wasn't able to deliver then we have to
manually code call them so that process
allows us to be able to do that and then
on the third if they're just starting
off the tax is a little bit different we
test out the reason that we categorize
them that way allows us to be able to
test a different text because the
conversation is a little bit different
from somebody that just starting off
compared to a large company and then
once we our team goes through using our
script and everything outse they're able
to book them then our closers jump in so
then they meet with our closers so it's
a multiphase approach where in the
middle is where we have to pre-qualify
these these leads so I don't know if
that yeah definitely that answers a lot
of questions so just to be clear so you
essentially get a lead list and you do
it in bulk so you were scraping uh about
3,000 leads per week and then you were
entering it you were categorizing it and
dividing them then you were importing it
into high level and then doing an SMS
blast and anyone that responded in go
high level you can create smart lists so
those smart lists allows you to be able
to categorize them like that so we can
categorize them like New York right one
men right and then we can say New York
company right and then also and during
the smart list we can also for the
numbers actually we verify the numberers
so we verify if it's a land line or we
verify if it's a mobile so that kind of
allows us to be because we do a majority
of that bulk work in the front end so
that way in the back end we're not like
trying to figure it out yeah exactly and
it saves some money on like the the SMS
text messages as well oh yeah absolutely
what tool were you using to verify I
know someone's going to ask that
actually I have a whole list we were we
had four or five list so when it's
called let me actually yeah or actually
if you want to maybe after you can just
send me the list and I'll post yeah let
me I'll send you the whole list I'll
send you the list of all the tools we
used literally the full tool for verif 5
the numbers and then verifying the
emails and the pre-qualifying question
how we went about yeah amazing yes we'll
have that as a resource then after this
video so yeah we should be good all
right awesome man that's a good process
and then to be clear everyone that
responded whether it was yes or no or
anything you called them anyways right
correct because there's a response even
not responding still a response because
if they're not responding there's a
reason why they're not responding yeah
either they didn't find it valuable or
like we still call them right and if
they responded Yes and then they didn't
respond to the follow-up message we
still called them a followup message you
be like hey are you available to talk
for a few minutes right or something
like that yeah I mean aming man yeah
that's something I I teach as well in
the group where you know like we'll get
like screenshots people say oh what
should I say what should I respond my
response is always pretty much the same
call them like that's it they're if
they're saying anything to you just call
them and that's been that's been my
experience too I tested these different
Outreach me messages and templates and
stuff but best thing you could do is
just call them 100% which is cool
because you know you found essentially
the the same thing so you would call
them and and so to be clear you had a
kind of like an appointment Setter right
it wasn't a closer that was calling them
it was an appointment setter that was
doing the initial call which was which
were in our terms we call that an intro
call right what types of questions do
you ask initially on that call what does
that call look like what does that call
sound like it's not a cold call right
it's a warmer call but it's still it's
much War correct it's much warmer
because there's at least introduction
some sort of introduction because I can
when we pick up is hey this is so and so
we were just texting
right so that at least allowed a little
bit of door and the the response is
actually a little bit warmer when you do
100% COC call and you pick up and
somebody's it could be brutal yeah this
we found it to open the door slightly
especially if they're like yes you can
call me it's completely different
conversation even if they didn't respond
to yes you can call me when you call and
say hey this is so and so we were just
texting back and forth I just wanted to
give you a call because I know you're
probably super busy texting
just to save to save time so that allows
us to be able to get into the door yeah
so to answer your question is to what
type of questions do we ask when we call
them so the first will depend remember
so that's the reason why we have the
categories yeah because the company
usually it's going to be either
receptionist or it's going to be
somebody in the company picking up if it
is the that's the reason why when we
text and there's the taxing back at
least we know okay now we're talking to
a somebody completely different versus
if we text and they never call us back
or never responded so if they never
responded and you pick up and if
somebody answer so and so company
completely different so the intro
usually is going to be based on let's
say let me use the individual hey Johnny
this is Mitch we were just texting back
and forth I just again not to waste your
time I wanted to know are you looking
for more Roofing jobs right and then
allow him to talk either he going to say
yes or tell me a little bit more about
it or no guys usually they'll use oh
dude I am busy I'm I'm packed for the
whole year this season I'm like oh
that's great man that's great to hear
it's that's hard right you want to
compliment them I'm like okay how how
how are you booking your your jobs right
now right and then allow them to talk
right the biggest thing is just
inquiring about what they're doing right
and see where they want to go but the
biggest thing we try to do is push back
on the quality right are these small
jobs you're getting or are these large
contracts
and then allow them to talk through that
and the biggest one that we've heard is
now dude I'm I'm so busy right now man
I'm like no no I understand I understand
let me ask you this is it okay if if I
had a large job is it okay if I I give
you a call they would be like yeah let
let me ask you this just to make sure
that I'm not sending you the job that is
not in line with what you're looking for
that allows us to Cave it back into that
they want to kick you off the phone so
the ability to be able to oh yeah no I
understand is it okay for me to call you
back later to like diffuse that a little
bit and most likely they'll be like yeah
sure you can call me back okay to make
sure that I'm giving you the job that
you're actually looking for that I'm not
sending you just whatever jobs that are
not in line with what you're looking for
can I ask you a few questions right so
that allows us to it back in right the
biggest one is just to overcome the
objections and then get it get back in
there because majority of them going to
try to push you especially the single
the one man the newbies are going to
listen to anything you have to say
because they're looking for the job
right they're yeah but soon as you get
to the price point and if you don't
offer enough value oh that's too
expensive because they don't see the
value so that one is over you have to
overcome different objection versus
somebody that's stable and then you have
to overcome different objection for the
companies so that's the reason why we do
that is to learn to know what objection
to
overcome definitely definitely sounds
good and then so from there you would
book the demo which is correct with the
closer and then the closer would go
through Zoom I assume and show them face
to face like this face to face on Zoom
okay how many sales people how many
closers did you have uh did you have um
we had three amazing yep so we were
actually booking more than eight by the
way oh you're booking more than eight
false advertising guys like I gave you a
fake number I thought it was eight how
many were you so we were booking average
around 12 to 15 12 to 15 meetings per
day okay and that is like the intro call
or the zoom demo calls the zoom oh zooms
oh so yeah the zooms so that's like
sales presentations that's amazing
because the biggest thing is people are
curious enough the issue is because you
have to remember we're selling certainty
they want to know for certain if I work
with you guys I will get the job because
they've worked with Eng list they've
worked with uh Home Advisor they
probably got burnt so certainty is what
we're ultimately selling them we're not
selling them leads we're selling certain
team so as long as they're certain that
working with th can get them the lead
they're going to jump on the call you
know so and they're going to jump on the
meeting to see what else we have like
how we because the biggest thing is they
want to know how we go about getting it
and then if the the price points as well
because a lot of time they ask so what's
your price point I'm like it'll be
unfair to you for me to give you a price
I can give you a price right now it
ranges from a th000 all the way to
$10,000 it just it won't help you the
question is what type of lead do you
need and where what kind of jobs are we
taking down but in order for us to do
that you I want to be able to sit down
and actually have a conversation with
you and actually learn about your
business yeah exactly what's uh what
were your metrics looking like so how
many SMS messages were you sending uh
how many intro calls roughly were you
booking and then out of those uh how
many demos I know it's that's if if you
have that in front of you I'm sure it's
not yeah so let me can I share my screen
yep go ahead you should be to can you
guys see it so this is you can see this
is actually second reactivation so we
have so we have this is the first
reactivation so you can see there here
is about
12,000 okay text lead campaign yep y 700
went through 200 flows down 118 calls
must call between this stage this is
about where we start calling so from
here you can see every time we send them
out then we have to go back and clean
this out so we're putting an average so
we'll clean it out so this is the first
re activation and then the second
activation it flows down to this and
then all the way down so because the
biggest thing you want always want to
clean up that Pipeline and continuous to
clean it out so we have the first um
reactivation right and then it'll float
through and then at the end of the week
we'll clean that out and start all over
again okay so because what happen is
anybody that responds anybody that is
active we move them to a separate
pipeline because those that's a followup
now right either it's a followup or it's
an engagement or it's some sort of
there's activity there already the goal
of these that means there's no activity
yet so that's why at the end of the week
we clean out the whole pipeline start
all over again got it that allows us to
be able to like okay freshly start it
again yeah definitely and so out of
these so Tex lead campaign you have
12,000 so what did or how many zooms
were booked so out of this
flow and M call so M call a lot of time
they don't flow back in here because
we're move them to a separate pipeline
so the flow from the 12,000 will flow
down so from this you probably end up we
end up so like this you can see there's
about 113 calls must calls so majority
of these were called already that you
can see no answer and they're not
interested right out of the full
Pipeline and then follow up so followup
is will be 113 for that week so out of
this then we are able to book anywhere
from 12 to 15 out of this I see so
you're starting with a very large number
right and then you're flowing that down
to but the 12 to 15 that we're booking
are like they're Sid right right in the
front end we've done so much work to
pre-qualify them and flow them down but
this whole process they not beside the
phone calls we don't majority of these
is automatic so it's happening in real
time super quick right but also we don't
put in the full 12 right away just
upload the 12 we launch it by actually
in an increment of 20 at a time because
you have to be able to respond so and
then this is per day you're doing that
you're doing that just because you're
getting too many responses and so you're
like throttling doing it in because it's
just too many responses correct because
if you let's say you launch 200 at at a
time and you're getting time of message
and you're not able to get back those
are wasted leads right so during 20 at a
time that allows us to be able to like
respond and engage and then kick any
anybody out that is not qualified or
like say if they're newbies and they
don't have the money we don't want to
waste time right you remove them at the
pipeline but if they're qualified they
just the objection is maybe uncertainty
they're not certain and stuff like that
we move them to M must follow so that
way we're consistently moving yeah so
yeah so the flow and then the second
reactivation the goal of the second
reactivation it's if then we didn't hear
anything from the yeah so if we didn't
hear anything from the the leads they
didn't respond or they responded but
then we call them they never picked up
then we'll put them in here to start
that second phase again to clean them
out I see and then so what are the so
what are the follow-up messages so the
initial text is hey are you guys still
oh hey John are you still at ABC company
or you're just confirming something so
if they don't respond to that or maybe
they you try to call it's a no answer
what is the second message after that
because I know you have automations and
so how does that work like how do you
continue following out so this is a
whole float automation so you can see
the float so what we do is contact reply
yes no create opportunity if they don't
reply it at all no nothing happens right
and it's the
initial oh I see I get it so if they
don't respond at all you don't follow up
so you just have one text message and if
they don't respond to that there's
follow up no so we do the initial one
that carries over so if they don't
respond the second automation takes over
also real quick if you want our client
getting scripts our client getting
strategies our Outreach DMS literally
everything A to Z then you can go ahead
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everything is in there so let's dive
back into the video okay so the second
adiss we don't do that that's all
automatic right that's all set up for
automatic so this you can see this is
Activation so remove tag um So based on
the tag so creates a a pipeline moves
them to the psych automation then this
first text is sent out hey how quick are
you able to to get our customer an
estimate right a question goes out and
see how they respond majority of the
time they do respond on and then wait
for S days right so for this the second
automation kind of start cleaning them
out the first pipeline we cleaned that
out right away because it pushes them
automatically if they don't respond
within a certain period of time usually
I think it's like 24 hours or 48 Hours
it moves them to the second pipeline so
that way we can clean out the first
pipeline if that makes sense yeah so
that way on the second pipeline can keep
moving them until it completely eject
them out after 7 days yes no pipeline
moves them down if they don't respond so
within a second text and then it goes to
another moves them down and then by the
30 and then eject them completely
they're out they're cleaned out out of
the pipeline yeah so because if
somebody's not going to reply and we're
calling and they're texting and there's
no response like just let them go
they're not doing business with you
right exactly right so by that time you
might as well just eject them out out of
your pipeline yeah definitely can we see
the the first activation uh workflow
because this is the second one right so
this is after they have engaged okay so
this the first one so two days okay
within two days reply and moves them so
if they what happens if they don't reply
so if they don't reply they get moved to
the second activation got it so that way
then to see if we can reactivate them
again but if they don't reply after the
SEC so the goal is you want to move that
Prospect out of the initial pipeline
because we're putting in new 20 and you
don't want in just sitting there because
that thing builds up really quick so in
order for them them not just to sit on
that initial pipeline when where we're
we're putting them in is we have to be
able to move them consistently through
the pipeline so after two days they
don't reply they move we move them
automatically it happens automatically
to the second right so that way after
two days right remove opportunity right
if they don't reply it at all they remov
from the opportunity right and remov
from workflow right so that way then it
pushes them go to then it goes to the
second pipeline yeah so I don't know if
it's making if it's making sense can I
ask a question when we doing Q&A at the
end sorry jumping let's let's do it at
the end my man okay no problem awesome
yeah this this saves us tons of time
when I say like tons of time because
then you're not going back trying to
filter right it saves you tons of time
allows us to now increase the volume in
the front end right that's why we're
able to generate 3,000 leads and just
keep putting them in the pipeline
because the pipeline is cleaning at the
back end and then after a certain period
of time and the front on the back end if
that Prospect have not responded have
not engaged they're completely just
deleted you just let it go out of the
pipeline they're not deleted of our
contact they're deleted out the pipeline
because if you look at our contact let
me show you yeah I'm sure your contacts
list is huge yeah I don't know I think
we have hundred and something thousand
maybe I don't know because I don't we
remove some it's so big it doesn't even
load let me see we still loading yeah so
the biggest thing is the front end if as
long as you can generate enough volume
in the front end then you're good it
makes this work exactly if you can't
generate enough volume in the front end
it's I think it's hard to make it work
yeah definitely long story short
essentially what you're doing just to
summarize it is you're getting these
large lead lists and you're pushing them
through these two pipelines and uh two
really Main workflows and then anyone
that responds any person that responds
to any text message you just call them
right you have your appointment centers
that's they're literally they're just
sitting there waiting for text so once
they insert and launch it they sit there
and just wait bang okay then the message
sequence goes through then they look at
the pipeline okay must call then they
pick up the phone and just call I see so
are they sitting and looking at the
conversations tab or at the the pipeline
view they're doing they can can do both
they can go back and forth so okay
gotcha and then as soon as it comes in
we all know speed to lead is everything
that's what we tell our clients also and
it's true in our business right which is
as soon as a lead responds you want to
call them ASAP and that's essentially
what you have them doing which is
interesting because that's why you do
the drip campaigns I was actually
wondering why you do it in such low
volume but that makes sense because that
way anyone that responds you can call
them right away or have the conversation
and then from there after you call them
you ask those IAL questions and so forth
then you book the demo and you book the
demo on the closers calendar and then
they go they're out here closing so you
actually had an interesting pricing
package as well it's not like the
typical agency package talk to me a
little bit about how you're pricing your
services and how that kind of work so
for the roofers because we tested out
and we test out a lot of different
pricing points the first initially was
just like straight on Performance Based
we test out the 3 months 6 months 12
months those ones we actually worked out
better the 12 months so we did 3 6 12 so
the way that we broke those down is we
broke it down into the value of the
customer so let's say three months so
that way at least it gets them commit to
three months so they either commit to
three months they commit to six months
or they commit to working with us for
the year for the three months the three
months was
7500 right so was7 $500 and they they
were paying 7500 up front or did you
break that down yeah so either they can
do 7500 up front but the value of that
if we get them two jobs they already got
the money back of course yeah sometimes
one job can get the money back correct
at least so that's the biggest thing is
like where're when we're testing out
performance base that didn't work so
well because we can control the sales
process on their end so we don't know if
they're going to close or not and if
they're following up with the leite half
of the time they're not following up
with the the lead ex so that three
months six months worked out better
because 7500 up front or they can do an
increments of three but they're
committing to three months so
automatically it's being deducted every
month of course so at least they know we
have three months so then it was on us
to deliver so it's still like a per
performance base almost yeah because we
only have them for three months to try
to get them leads and trying to get them
the jobs the six months gives them kind
of discount so that was like 14 I think
that was like the value was 14 but if
they paid all up front then we give them
a discount right so the discount on that
will be like $1,000 right so they paid
13 upfront and then the 12 months was 25
I think it was 25,000 25,000 if they pay
it all up front right so it's
30 if they pay it up front so it's you
said it's 25,000 if they paid for the
year up front for the year up front okay
they get a huge chunk discount up front
so that we seem to work better most
people tend to bite for the
25,000 here's why the resistance will be
up north because one once we got down to
Texas Tennessee they didn't give us the
same resistance so here's where the
resistance come in is the certainty the
certainty is not there yet they don't
know if you can deliver or not because
if you can deliver they want to do the
25 so the issue the resistance that they
give us they like but I've worked with
Home Advisor worked got burned so
they're like all right I want to do the
three months first if you guys can
deliver on what you guys say then I want
to do the 25 can I still do that oh of
course but the 75 that they pay up front
is a little bit higher right so a lot of
time actually we will charge them a
little bit more than the 75 because
they're paying they're you know it's a
short period of time right so we tested
from 9,000 to 75 75 seems to be like The
Sweet Spot um the 9,000 we got a lot of
resistance 75 no resistance I don't know
why but and then the exact same thing
with the 25,000 where they would want to
do the 25 because once we can prove we
had a guy that was like if you can prove
the first month and you can deliver can
I just switch over to the 25 I'm like
yeah absolutely yeah sure because our
model was initially we wanted to do
performance-based and that's what we
were doing so this just it's pretty much
performance-based they're just giving
you the money up front because you still
got to prove your your so most people AA
going go for the three months until you
prove yourself once you prove yourself
they want to go for the cheapest package
yeah definitely up north the issue we
were running into for the 12 months was
because they only do jobs for eight
months because of the snow right they're
probably eight months if that so they're
not doing the full 12 months so they'll
be like since we're not doing the full
12 months can you give me a discount so
we would say couple questions we ask him
do you do any winterized stuff like snow
remover for right are you doing do you
do that typee of jobs they'll be like
yes or no if they do we still sound the
12 12 months yeah definitely I think
what's really cool about your sales
process and your model is that even the
fact that if they don't take that
$25,000 a year plan it still price
anchors them really high and it shows
the value that you have right and the
fact that it's like that that test that
they've done with wines right they went
in and they gave people the exact same
wine and they told them here's a cheap
wine here's the middle wine and here's
the most expensive wine and when people
tasted it they chose the most expensive
wine just because of the price tag and
so essentially what you're you're giving
them a discount but you're also price
anchoring yourself at hey normally like
what Everyone likes to do is just the
25,000 a year but yeah sure if you want
to try it out for three months it's just
7500 so it actually helps you close more
deals just we changed that actually
changed that after I read Alex osy book
and I changed it over because we were
doing the Performance Based which he
started doing performance but that
wasn't working because most roofers we
couldn't control that like where Alex at
least was controlling the whole process
when he start right he was controlling
the whole process he was closing here we
are trying to sell performance but
you're not controlling the actual sales
process for the roofers you're not going
to win so that's why we kind of switch
that model over because I've seen a lot
of Agents trying to do Performance Based
if you don't control the sales process
you're going to lose it's impossible for
you to say oh yeah I'll do performance
Bas with you I don't control your sales
process exactly it's hard to do that
it's definitely difficult the so I have
had a little bit of success with
performance base but it's only after I
have vetted the client and it's only
after and it's only after they were
already a retainer client right correct
so if I signed on a client and he's a
retainer client but maybe he's just had
one bad month or two bad months maybe
he's booked out that and he wants to
cancel instead of him cancelling we
already have all the ads set up we
already have the campaigns we have go
high level we have everything done and
set up so from here doing a
performance-based model makes sense we
already have the winning ads all we you
know the resistance to running like
there's no resistance for us to continue
running a campaign that we've already
been running right we're not even making
any new creatives and so then perform
Performance Based I think makes sense
because if if it means they stay on for
an extra month two months and even if
you get paid slightly less the amount of
work that you're doing is way less after
you've already onboarded them after
maybe they crossed your first two three
month period and they've paid you a
retainer right they paid you a couple
thousand and you at least covered your
cost of creating everything so from my
experience that's worked well also for
me is pivoting into a payer booked
appointment or performance model but
only after they've already agreed and
they already became a client yeah I
think that's valid right there because
you already have a relationship with
them exactly and there's already a trust
right and you you probably already know
the ins and out of their business yeah
so I think that's completely different
to do performance versus it's a New
Prospect like you're trying you're
closing on 100% performance exactly like
which at least has now worked for us
maybe some it might have worked for
other people but I know for sure I think
you and I talked about this one thing
that we wanted to try out was actually
the actual model to to offer where we
actually Clos the actual jobs for them
so this way actually we're giving them
the job already closed I think you and I
talked about that yeah yeah because if
you can close the job then like they
have zero objection like now you're
literally handing them like literally
gold on a plate like here's some diamond
on a plate yeah exactly now it's on them
to just do the job so that's something
that we talked about and obviously we're
going to try that out we never went
through with it yeah there definitely a
lot of logistics and unfortunately in in
that industry of roofing it could be
difficult essentially what you're doing
is you're starting a roofing company
right and correct correct that's what we
were
doing we were about to do and then
Logistics just didn't make sense yeah
and that that would make sense in one
area right so if you live in one area
they would make the most sense you would
need to be on the ground so one of my
friends here he actually flew back to
the US because he was doing that exact
model of what we're talking about right
now he actually started so he's in the
painting space and he started his own
painting company and he is right now
he's getting it off the ground and he is
closing the projects he's closing the
jobs remotely now he's there physically
but he's testing the model and he's
closing jobs through uh I don't know if
he's using FaceTime or Zoom but it's
remote he's closing the jobs remote and
then he's subcontracting and hiring
painters to go in and actually deliver
the service and he's collecting the the
in between revenue there's so much
opportunity in that industry it's crazy
to what yeah absolutely requires a lot
of time though amazing yeah he had to go
back and he's there for a couple months
but but yeah so cool let's dive in the
questions a little bit dude such amazing
information like guys drop a one in the
chat let's do that drop a one in the
chat if you found value and this has
been extremely valuable let me see some
fire in the chat here for Mitch for
jumping on he didn't have to jump on I'm
not paying him anything like he's here
just giving away all the secrets there
we go all the numbers are rolling in
amazing let's dive into some questions
here and know we had some in in the chat
and then I can just ask away all right
Matthew here how are you pulling
companys size data so is it one of the
is it one of the resources that you're
going to have after this this video
where the export that you have just
shows company data is it that simple
correct I'll give you the spread sheeet
and everything else too so the way that
we when you're scraping leads the
biggest part obviously you can use
LinkedIn right but you can use softwares
let me see we have let me pull up a few
that we were using like stuff like if
you use like funa lead obviously that's
specifically just email let me just pull
it up really quick and then just share
that some of that but when we're
scraping leads the biggest thing that
we're doing is having all the required
fields for our lead gen some of them
have to be done manually because you
have to like literally go through it
requires a lot of time that's why a lot
of time is invest in the front end and
some of it you can use automation right
so you can use software to generate some
of it you can use LinkedIn right sales
navigator to do some of it we have so we
might use three four five different
software just to get everything that we
need so it's not all just in you're
using one software to get everything you
need so you might use multiple software
some of it might need to come from labor
to speed it up sometime you might just
want to focus on one specific vertical
individuals versus company so that way
then it just speeds up that process
versus where we were doing three right
newbies companies and individual based
um but if you just focus on like's say
companies then it's easier to generate
that because some of these software
would tell you the size of the company
by the number we's say company size 82
so that's how we're able to know the
company size but a lot of time you won't
know until you actually call the company
because a lot of time you might say
individual but that person is probably
grown to maybe four or five people but
they're still not large enough where
he's not operating a business right he's
still the guy on the roof himself though
our team might qualify that and put the
numbers in when we call a lot of time
that's when we really find out the size
of the the company amazing yeah and I
think also if you're looking to
replicate Mitch's process here he had
multiple closers tons of appointment
Setters I think if started just yeah so
I think if you're just getting started
honestly if you just take a uh lead list
import it clean it a little bit you you
probably even have to categorize it
necessarily in the beginning by company
size to get some clients right so get
some clients going and then once you
hire on more people and as you continue
scaling then it might make more sense to
let me share screen really quick all
right so next question here I'll just
cover this real quick five sms's per day
I don't know if that's a question let me
see let me know if you can see it yep I
can see it so this is the whole Leen
process I wrote out the reason that I
wrote this out is to help us navigate
that and I'll share with you guys you
this so you can see the process you know
target audience industry location
essential components prequalify website
and all these different things so so I
roll this out and I'll give it to you so
then we break it up Northeast West right
so Midwest so that way we're targeting
specific locations as we go and then
from there what we did is we have
regions so New England and break it down
that way so when we're generating the
leads we're generating based on location
as well right so that makes a little bit
easier for a team to focus so that
they're not all over the place the
fields that we collect again company
roles President right so cell phone
number of the individuals if we can get
it company right their website social
media handling quality we look at the
reviews so and then breaks down so and
then this is our spreadsheet so when we
put in and then pre-qualifying in the
spreadsheet so the physical location
size of the company right number of
location they might have right so we
look at all these details help us to
determine how long they've been in
business that's a big one and you can
find a lot of these stuff online so I
can share this with you guys I don't
know if it'll be helpful or not and then
clean if if you can share the the link
with me I can drop it in the course or
put it in the resources section for sure
corre and then these are the tools that
I was talking about Leen tools so we
have we use a lot of sumo link Navigator
B7 lead founder sales blinks
seamless.ai we've used that fund your
lead Google search lead scraper it's
called yeah so we have tons you're using
tons of different software right so
keyword everywhere you and I obviously
talked about keyword everywhere I love
that that too so yeah that's a good one
yeah so these are the the tools that we
use and I think I have a list of others
and I'll give you guys this amazing
amazing yeah man just send me that that
URL just make sure it's a view only
access and I will I can drop it in the
in the community here cool all right
let's keep moving with the questions
someone
asks okay so 3,000 messages so beon said
3,000 messages equals 500 a day which is
about 10 to 12 zooms per day yeah I
guess roughly right so ,000 a week which
is about 5,000 a day yeah I guess
roughly that's because we're sending out
in a small book plus remember we have so
many qualifi our team is doing that
right right and I'm sure it's different
it's different every we it's it's one of
those things where like it's not exactly
the same every single because we're
dealing with people with companies I'm
sure one week you could get 20 one week
you can get five I'm I'm sure it it the
other part of that is also the followup
remember if you need time for followup
as well so ad do we're sending these out
some days we might actually send less
because we have high volume of
follow-ups exactly amazing do you buy
custom lists or do you scrape the reason
we scrape is because sometime when you
buy custom list you don't have control
so where if we scraping there's a lot
more control there and we're creating
our own list based on the fields and the
database that we need exactly okay
amazing can we please get a snapshot of
the automations immense value thank you
yep I can yeah chat with Mitch about
that and we can see if we can put
something together in the in the
resources all right beon asks what is
enough volume per day it's just how much
you can handle right because if you're
you don't have the time to be able to
respond or to be able to manage the
volum then I'll say don't send it out so
if you can send out like five a day and
manage that because when people are
responding the biggest thing you want to
be able to do is respond and you need to
follow up and you need to call if you're
not able to call and get the phone then
decrease your volume because all you're
doing just L literally wasting leads
right it costs us so much in the front
end to generate those leads last thing
that we want to do is waste the leads
when they reply so I would just highly
recommend if you're going to send out
message be ready to either call or text
engage ASAP ASAP and I would even the
faster you can reply the fast as you can
win definitely like I would set up an
automation that notifies you every time
someone responds if someone responses
you need to get notified ASAP and then
jump on them and if it's me I'll just
say call them call them ASAP and that's
what I say with all the other Outreach
too if we're doing Facebook Outreach
Instagram LinkedIn I like LinkedIn
anytime someone's responding Google
their company find their phone number
somehow and freaking call them and just
say hey we were just talking on LinkedIn
that is yeah that's my the biggest thing
like for us especially uny and coming
when we're Jing the leads for the actual
roofer that is just as crucial because
when like you saw our whole team like we
were consistently improving that whole
process because when you get a lead come
in if you don't call him within few
minutes they're done you're not gonna
get them back on the phone yeah it's
very hard to get him back on the phone
or they're just going to forget who you
are hey we were just texting and you're
like I don't know I get a lot of text
messages what do you want that's the
thing about these guys if they're rough
on the edges so they'll be a bit rude
they don't is asks did he mention how
much ad spend they're using per day so
ad spend for what for his agency cuz I
don't think he was running ads for
agency so we were running ads for the
actual roofers to actually generate the
job for the roofers we weren't running
ad to get the roofers right how much we
got the roofer through the process that
I just showed you that's how we got our
roofers how were you how much were you
spending for the roofers maybe that's
what he means um oh to actually get the
the jobs to deliver results for the
roofers yeah like I think when we
started running with you we were around
maybe a, to 1500 right to get qualified
jobs cuz remember the jobs that we're
delivering it was certain amount per the
duration of the contract so let's say
the contract 7500 we would say okay we
will get you let's say 30 of 30 jobs
within that three months so then that
breaks down into 10 per month exactly
and so essentially to to answer your
your question me he would spend as much
as necessary so instead of having so my
model is different where we're charging
a service fee and adspend what Mitch is
saying here is that they were doing it
differently they were charging 75008
grand for three months and they were
spending whatever they needed to spend
to get 10 leads essentially or 10 booked
appointments per month and so if that if
that took ,000 a month let's just say it
took $1,000 a month so after three
months that's 3,000 so then you would
subtract 8,000 minus the 3,000 that he
spent to deliver and that was profit so
profit was based off of how cheap the
leads were so if his leads were super
expensive his profit shrunk and then if
the leads were really cheap his profit
would increase and so what helped with
that as well is on the front end we
overlapped the roofers so let's say the
reason we did region by the way there's
a purpose to that and this is where our
model is let's say in New York and a
specific location within C mile radius
we can only get one roofer within that
radius so we're running the state of New
York so we're spending let's say $33,000
for the state of New York So within the
state of New York we might have five or
10 roofers if you have roofers so that
that spreads out so actually reduces
your overall cost long term versus if
you only have one roofer in that state
then it costs you a lot more money if
that makes sense exactly yeah it
absolutely does make sense because when
you have a bigger audience size when
you're running ads then the leads
actually end up being cheaper so if you
can get roof all over across one state
and write ads Statewide the leads are
going to be cheaper for everyone and
also what you can do is when you're
generating leads and you don't have
someone in that area when you do your
Outreach you can say hey I have projects
for you I have referrals for you and you
genuinely do so you can take the leads
that are uh that you've generated for
your clients and send it to other people
as well that are outside of their radius
or you could work with I think you were
doing exclusive leads right but but what
you could do is you could do shared
leads as well so now you can you can get
multiple clients in an area run the ad
Statewide and send it to multiple
companies now that's more advanced of
course you have to you can send these
leads the logistics of that yeah it ends
up being more complicated for sure the
other part of that also is where you can
use the leads remember if you're
generating the leads you use the leads
as baits to close the the contract right
so it's very easy to say hey I have a
lead right now so let's close let's
close this and I'll start sending you
because if you're able to like you close
a roofer today and you start sending
them leads today trust me you have them
for a lifetime exactly right because
it's dude I didn't expect to start
getting contract right away right so
it's you can use them as bait as well to
close close more amazing so I do see
beon asks how would you apply selling
basically SEO so it's the same process
man the Outreach is the same you're just
selling SEO instead of Facebook ads I
wouldn't call it SEO yeah I would
actually repackage it call give it a
sexy name right sell them a system sell
him a system don't sell him SEO because
most people think they already know what
SEO is and the worst part of SEO is they
think what SEO is and they had a bad
experience with somebody that was
selling SEO but if you sell them a
system hey we have this system that
we're sell it's going to increase
traffic by this much within this period
of time they don't care how you do it
exactly they just want the result
exactly all right so let's see is lead
gorilla any good that's that's a good
one as well I just don't like the price
point but yeah dude the lot these are
freaking expensive man so Mitch when
selling are you pushing smma or are you
selling people on SAS too as far as I
know it's it was lead gen so it wasn't
even smma he wasn't even selling bad he
was selling leads and then but and the
biggest thing is that we try to push is
for the jobs to try to give them
contracts because a lot of time when we
call them leads they compare us
automatically to home advisor right so
that's why we try to qualify the jobs
that we get to really it's a solid it's
ready to go right so we try to deliver
like overd deliver yeah definitely yeah
that's always good okay how many deals
were you getting per week per week
around five so because based on the
volume that was coming in so you're
getting five new clients per week at
that either 75 or
25,000 so five new clients per week at
7500 or 25,000 killer man killer love it
all right what is the gu guarantee on
the 7500 30 month pack or 3mon package I
think it was 30 leads that was the
guarantee on it was a guarantee 30 leads
but the goal is we overd deliver so
we're actually delivering around 40 to
50 so though they sign up for 30
remember because as we start increasing
the volume that allows us to be able to
deliver a lot more within the state so
the reason that we have a lower
guarantee at the front because of the
cost at the front but initially is the
cost when down our ability to be able to
generate the leads and the job for them
and if that increases we're able to
deliver more because then it's almost
then becomes easy to transition them to
close them and for them to because we
use them also to create
referrals exactly amazing all right yes
only residential we only focus on
residential yeah yep so residential this
guy so Al Zuber here says this man has
crazy value thanks Mitch for coming on
the people love you Mitch and then you
have I'm glad I can offer some value man
there you go amazing do you call the
leads to book them for the roofer or do
you bring the homeowners to a landing
page no when we we get the lead and the
P our pipeline we meet with the actual
lead themselves on the roofers behalf
basically on the roofers behalf because
we have to qualify that lead to ensure
they're actually a good fit for the
roofer the issue a lot of time when
you're just delivering leads to the
roofer and those leads are not good you
break trust with the roofer so we want
to be almost that mid man for the roofer
to ensure that we're filtering by doing
that allows us to build a bigger trust
with that roofer and we can use them for
other referrals and they know we're
there for them yeah absolutely yeah
amazing amazing all right Mitch dude
thank you so much man I appreciate you
jumping on I gotta go close that
property man oh yeah you're closing out
on a house yeah we're buying 18 acre man
wow 18 Acres amazing dude really
appreciate apprciate your time man
valuable everyone loved it got a bunch
of ones in here people are saying
amazing things so I appreciate your time
man I'm looking forward to be part of
that group man and contributing however
I can of course man I appreciate you a
lot and we'll be in touch good brother
anytime dude keep up the video dud
you're killing it I love them on the
YouTube videos yeah dude I love them I
appreciate it man I just lost a whole
bunch awesome love all right bro nice
chatting with you see you guys good I'll
see you soon yes sir bye guys the goal
of the power dialer is to get the most
bang for your buck as humanly possible
look you can automate so many things
inside of go high level I'm talking
everything from SMS campaigns to
automatic voicemails automatic follow-up
campaigns to even automatic social media
followup with the leads that you call
and even though all of this is possible
there's so many people that are doing
this completely wrong I'm talking people
go to Google Maps and they try to reach
out to a business owner they cold call
him they cold call the second one the
third one maybe some people say hey call
me back a different day call me back
tomorrow or maybe they say they're not
even interested in their services in the
first place and then when the second day
comes they don't know who to call they
don't know who they've reached out to
they have no idea how to pick up exactly
where they left off if you're going to
put in hours of work into this you might
as well have a system that automates
everything for you I'm talking
automatically sends a voicemail after
the first call second call third call
and you have it all structured and laid
out in fact this exact Automation and
workflow that I'm going to show you took
Henry one of my Affiliates and Community
member from zero at over
$122,000 per month so I just know that
this works let's go ahead and dive in
all right so the first thing I'm going
to do is show you what happens when they
get entered into the power dialer and
all the different automations that we
have then I'm going to show you what
happens if they don't answer and how we
follow up with them and send them
multiple different text messages and
voicemails based on the number of the
calls that we've made then I'm going to
show you the exact pipeline that we use
to track everything and how that
triggers different automations then I'm
going to show you how you can actually
enter this into a spreadsheet so you
know exactly how many calls you're doing
and exactly how many calls you need to
do to get clients and then finally I'm
even going to show you how you can
automatically follow up with them on
different channels it's called
multi-channel approach you can
automatically comment on their Instagram
automatically follow them like their
stuff and mention to them hey I just
called you give me a call back and you
can do this on multiple social media
platforms so let's dive into the power
dialer first the first thing we want to
do is add them to the cold call campaign
right here this is the pipeline stage
and then what we do is we assign it to a
user if you have any sales people this
is where you can assign it to that
person we also want to add the tag power
dial so we know that we called them we
also add in a note section so that if
someone answers you on the phone you
have quick questions that you can answer
right in the notes section on that
specific contact so that way when you do
your sales call you have things that you
can go off those are questions that we
use in our industry but of course you
can change that to fit you then we have
the manual call and then from there it
moves them into call number one and as
you can see here we then ask did they
book a call from that initial call if
the answer is yes then we remove them
from this workflow altogether you can
see right here it says remove from
workflow if the answer is no then we
move them into this campaign and then it
asks what is the outcome so you can mark
this any way that you want if you want
to follow up maybe they're busy maybe
whatever happens they just can't talk to
you so we add a task to call them back
later and also you can update the
opportunity and the stage if it's a bad
number then it just simply adds that tag
not interested and then interested and
moves them to different pipelines and
different categories based on their
interest level and then still a day
later if nothing happens we put them
into the campaign once again if they do
book a call we remove them from this
workflow because we don't want to keep
calling them since they already booked a
sales call they showed some interest but
from here we do the same thing we add
them as a manual call so that way we
remember to call them again we update
the opportunities meaning we update the
pipeline and then we update C call
number two and then from there it's
essentially the same workflow that we
just reviewed except we do it a couple
times after the multiple calls that we
do what we've seen is that three calls
should be enough so we do this three
times and then we try to gauge the
results off of that and that's how this
workflow functions the next one that we
want to look into is the no answer
follow-up campaigns so let's say you
call someone they don't answer that
doesn't mean that they're not interested
and most people never call call these
people back but at the end of the day
you're talking to business owners these
people might be out on a project they
might be busy they might have staff
meetings you have no idea what they have
going on so you want to make sure that
you automatically call them again right
call number one this is what it is if
they don't answer we wait a minute and
we text them and we drop them a
voicemail again you record this one time
and then you automatically send it to
your prospects then we wait a DAT did
they reply yes no and then if they do
reply what is the intent is it positive
is it negative is there no intent and
then we can attach tags and tasks based
off of how their reply was and then we
can move them in the pipeline according
to that this will give you an amazing
bird's eye view of where everyone is and
still automates a lot right then we have
cold call number two they still don't
reply but we call them a second time
then we have a second voicemail this
voicemail is talking about their Roi so
maybe the first one is very generic we
just say hey check your text messages
right we text them and that's the
voicemail we leave this one we talk
about return on investment so it's a
little bit more of a pitch than the
first one and again the same thing
happens did they reply what is the reply
intent from there we go into call number
three we wait 1 minute we text them a
third time and leave them a third
voicemail did they reply if they did
what did they say now I know what you're
thinking you're probably thinking this
is so complicated how in the world am I
going to set all of this up look
honestly it's not that bad the thing is
all you have to do is set this up one
time if you're going to dedicate 1 hour
two hours of cold calling of trying to
get clients you might as well get the
maximum return on investment of your
time this is the definition of working
smart and hard at the same time now look
you don't need all these different
workflows and automations if you don't
want to if you just want to build
something simple like this and again I'm
going to show you how to enter contacts
into all of this in a second but even if
you just have it here manual actions and
then follow up and if they don't answer
you just send them one voicemail one
text then that's already ahead of 80 or
90% of people because they don't do that
right sometimes they don't leave any
voicemails or to each person they sit
there leaving a custom voicemail this is
not the smartest way to do it and by the
way I also suggest that you do track
everything down to the te so that you
know exactly how many code calls you're
doing per week but also you know exact
how many code calls you are doing per
day and then how many of those you're
actually pitching how many intro calls
you're doing how many demo calls you're
doing how many calls you completed how
many closes you have and how many cash
you collected the best way that I have
seen to do this is to turn this into a
game is to make this fun if you have an
accountability partner you have someone
else that's doing this with you because
it works it's cool to jump on a call
once a day or once a week with someone
that is in the trenches with you and
just share your experience this will
show you where you are lacking are you
doing Cod calls but you're not pitching
anyone that could mean your lead list is
absolutely terrible and I have another
video about how to get proper leads you
can check out after this one maybe
you're doing enough calls you're talking
to people but you are not booking enough
demos you're not booking enough intros
then that means you have to improve your
script you have to improve what you're
say your tonality everything else and
maybe you're getting enough demos books
but you're not closing anyone so they
you have a different issue and by having
a spreadsheet like this you are able to
properly track everything and really
fine-tune where you need help all right
so let's say that you have a lead list
first thing you want to do is import it
into here you're going to press this
button and you're going to import the
lead list to your contacts from there
you want to select all of them right
everything that you have you want to
select it I have a couple different
smart list right here so new leads are
going to be leads that you just imported
that you have not reached out to active
leads are leads that you have talked to
and they're already in your pipeline
they're already being nurtured then we
have remove not interested people that
tell you they're not interested don't
call back whatever you want to add them
into here and then for today's leads
that's just for you to track how many
you reached out to today so it makes it
a little bit easier for you to fill out
that sheet once you have this in here
you are going to add it to a campaign to
your workflow so let's go ahead and do
that you would hit proceed and then you
would pick the exact workflow that you
set up with with the power dialer so for
me it's going to be this one right here
from here you can just press add all at
once for the action I like to put in the
date the niche or really any relevant
details that's around this list that you
just imported so here's my example
August Roofing import from there you're
going to add the campaign workflow and
then it might take a second to import it
then you're going to hit okay after you
do that you're going to go over to
conversations and click manual actions
right here at the top now as you can see
all of the contacts are in here and we
have them in the correct workflow and
campaign it gives you the date that they
were added and the type is call so all
you have to do from here is just click
let's start now as soon as you do that
as you see it opens up the contact right
here and it even says cold call outcome
cold call number this one gets
automatically filled with us so you
don't have to do it okay so it's calling
right now I'm going to end that cold
call and from there it says how did the
call go no answer voicemail complete so
we always press complete that's the way
that we have the automation set up and
so now what you can do is you can see it
says next lead up top here at the top
right and if you want to pause it for
whatever reason you can hit that pause
button like I just did and you can take
notes or you can use the bathroom if you
need to just make sure that you don't
procrastinate it's very easy to sit down
right now and say oh I already did 10
calls let me scroll Instagram don't do
that do not waste your time cold call
outcome right here you can also put in
exactly what happened interested not
interested interested wrong number
follow up week one and this allows you
to tag your leads properly let's just
say this Prospect was not interested
okay boom I would hit save right here
now we are all set so now let's go ahead
and click next lead and as you see it
automatically refreshes and it gives me
the next lead and there it is at the top
you probably can't hear it but it says
unknown dialing and there it is outbound
call here we are right so I think you
get the point from here I'm going to
keep ending these calls because I don't
want it to continue but everything pops
up nicely let's go ahead and pause this
so we don't call the next person now
going over back to our power dialer
workflow you can see every single
contact is still here under manual call
that means I have to go through each of
the contacts in order for them to move
down this pipeline we did two sample
cold calls that I ended and as you can
see here they are under wait 5 minutes
from here it's going to see the
automation will see if we have
appointment if we don't have a demo call
scheduled with these people then it's
going to automatically follow up by
checking which of the dropdowns that I
picked and then it's going to fire that
workflow again we already have all of
this built so if you would like to just
simply import it I do give away this
entire thing to my Affiliates and every
single person that's inside of our
community so you can just import all of
this with one click and then just simply
change the messages and it's all yours
but anyways let's uh go ahead and keep
going into the automations here that we
talked about earlier so you already went
through all the effort of scraping a
list and somehow finding contacts to
reach out to so you might as well just
import those same contacts into a tool
like this this is called Phantom Buster
and you can automatically follow up with
them right you have the list go ahead
and just start liking their stories and
then what you have is an omnipresent
approach they got your voicemail they
got your second voicemail maybe you
texted them and they see your name in
their inbox but then they also see your
name on their Instagram page you follow
them right you automatically sent them a
message on Twitter on Facebook right
maybe even on LinkedIn or whatever the
platform that your clients are on you
can follow up with them on multiple
channels and this makes your efforts
extremely profitable and effective so
you're filming a video one time how many
clients were you getting from it
anywhere from 3,000 one of our highest
client space us 15,000 a month 15 to 20
me per month you could even say like hey
I looked up roofers in Las Vegas and
then you could show a search of roofers
in Las Vegas yes yeah most cases it's
that I just wake up with meetings on my
calendar 300 a day from 1 to 2% booking
rates that's like three meetings you
know three meetings a day by the time
they hop on our meeting it's not about
who I am it's just like what can you do
for me right whereas if you're sending
out cold emails the ones that are kind
of like plain text they're kind of vague
they give you some ridiculous crazy
offer I love this because they see your
face they trust you you're sharing your
screen it looks organic and it looks
like you putting a lot of thought energy
effort into this one Andres welcome on
man I'm super excited to to have you a
highly requested speaker on my channel
since we did our last video where I
interviewed a couple friends we were in
guat Bay exploring some stuff so uh
today we're going to talk a little bit
about your automated Loom Outreach video
I'm very excited um to to kind of dive
in so I guess before we start if you can
just give me like a little bit about
yourself uh how long you've been using
the strategy and just in general you
know share anything you'd uh you'd like
yeah absolutely so I run an e-commerce
advertising agency we run Facebook ads
for e-commerce Brands and I think I
probably started using the strategy
about a little bit of year ago uh I
think previously when I first got
started with SMA I kind of heard about
it tried a little little bit it wasn't
automated though and I think with recent
softwares and stuff like that it's made
it even uh easier than ever before uh so
that's a little bit of what we're going
to dive into
today absolutely amazing man so what's
the general bird's eye view of this
strategy how does it work I know you
film a video one time and then what you
imported to a software like how does it
how does it roughly work yeah absolutely
so you create a video one time and you
really try to make it like a short form
vssl so you want to have it be about
less than two minutes you can have five
minutes or six minutes I've heard from
other people in the space and friends in
the space that they've tested both and
and shorter is always better not like
the five to 10 minute videos so the
shorter the better the more you can
present Your Service as a really unique
opportunity in the short amount of time
the better um so you record it one time
it looks like you're going over the
website but you're actually not and then
you transition into your vssl your
unique selling points on how you can
provide value for
them okay amazing so you're filming a
video one time and then from what I
understand you are downloading a spread
sheet or a lead list you're importing it
and then it's putting your video over
let's say their website or their profile
or something along those lines right so
it's making it seem unique like it's a
unique loom video we're replicating Loom
Outreach here is that am I understanding
that correctly exactly you're you're
doing Loom at reach at scale uh you
don't have to film it multiple times
okay amazing and so you're doing this
for Ecom yes correct amazing and so on
average
what were your results like how many
clients were you getting from it
roughly yeah on average I would say
maybe about one to two month again for
Ecom we're talking about high ticket
clients so anywhere from 3,000 whenever
highest client space is 15,000 a month
so it's you don't really need uh a ton
of small retainers for the Ecom space
And as far as meetings anywhere from 15
to 20 meetings per month that you are
getting so depends on how much you're
going to be doing uh the more the
merrier so it just depends on your Niche
but that's some of the results we found
for
ourselves amazing yeah my guess is that
for local business owners this is going
to work even better a because no one
takes the time to send Loom videos
anymore when I was getting started I was
sending these when I did web design and
SEO and this kind of thing and it was
working extremely well now back then I
had to like film a video and then upload
it like send him a YouTube link all that
stuff um however it did work people did
respond and they appreciated the effort
that we put in and also with Ecom the
market is a bit more sophisticated I'm
sure some of them kind of know it's out
you know it's um it's automated and and
that kind of stuff but I think for local
business that's going to absolutely
crush it and it will make you stick out
from the crowd like crazy so with all
that being said let's actually dive in
man if you want to share your screen
let's take a look at some of the
how-tos yeah absolutely let's get
started cool so I've really broken this
down into four simple steps number one
is to really Create and Craft your short
form via cell script this is really the
you know the skeleton of what you're
going to be creating for the loom and
what's going to be replicated over and
over again hundreds and thousands of
times so you really want to make it
really good and and detailed on how you
write your message the next is to use it
uh use Google slides to create that
short form vssl um I'll go ahead and
show you guys an example of this on what
is the video itself which is in step two
create the Evergreen Loom um and then
pabble I guess if you want to talk about
the script real
quick yeah so let's actually take a look
at your video if we can check out your
video first that we have I know you were
okay with sharing it uh guys don't copy
his video um so let's let's let's take a
look at what you have cool so this is
the video right here on for the vs C
right my
example hey Andreas here now I'm sending
this video for two reasons one to show
you that I'm actually taking time to
personally reach out to you secondly as
mentioned in email to show you how we
help Elevate driving Sol Brands scale
with performance-based model by taking a
look at your website and as Library I
can tell some of the things we've done
for our clients can be implemented for
your brand as well and a quick overview
my name is Andreas the that's the video
the gist of it um this is edited inide
of cap Wing which we'll go over in the
next step but essentially it's just an
intro um what you notice about them that
you can say it's Unique or for example
in my case it's like hey I noticed
something in your ads library right
maybe you could even say for local
business hey I noticed something in your
Google in your Google reviews something
around that lines that yes it could be
unique for them right and I'll show you
in just a second you can't or you don't
have to just share your their website
you can share maybe even their Facebook
page if if more if some companies and
local businesses are more active on
their social media it's maybe better to
actually share their Facebook page
instead of their website because it'd be
more relevant so that's the gist of that
and the next steps on that end would be
uh to create the loom now the way you do
that is you can do two things you can do
either inside of a Macbook Quick Time
video um you just look
where is it let's
see system preferences you can simply
record it inside of QuickTime or Loom I
would probably suggest you to
do quick time since it has a little bit
of a higher quality in it yeah so
instead of your QuickTime Player what
you can easily just do is click on new
movie recording it records yourself and
not your screen and you would
essentially read off your vssl script
using just screen recording record ing
right and if you don't have a Mac you
can easily go inside of loom and do um
no screen recording uh just just full
screen but don't share your screen uh as
in just it's just your video of yourself
right and that would be your uh
Evergreen Loom and you record the V cell
script that way does that make sense
okay yeah definitely so basically that
intro piece that you just showed you
want to film that inside of QuickTime or
inside of loom and and that's what we're
talking about here that initial intro
clip right yes and no the entire video
right here is filmed with ins s of quick
time I mean in my case it was Loom it's
the same thing but okay got it you that
entire video is just a full screen video
it's not a screen share video even when
I start sharing my screen I'll show you
in a second that's post production
that's being edited somewhere else got
it and so is it better how come you're
showing your slides instead of let's say
like their
website because really the only spot
you're showing their website is in the
very beginning when you're saying hey
you know the reason I'm reaching out to
you is because I looked at your ADSL in
my case I looked at your odds library
and I notice you're not doing some stuff
that some of our clients are doing which
are getting amazing results right and
this part where it shows the slides it's
like some of the case studies um so
that's when you're showing essentially
your vsl the case study and all that
good
stuff okay got it so basically what we
could do is film a clip um and then we
have a full screen kind of like talking
head how you have and then it goes into
like a background where it looks like
it's a loom video of let's say they're
Google my business page maybe they're
Google reviews maybe a Facebook page or
maybe it's even their website and then
what you have is you have slot sles that
you import right that play in the
background of your video is that am I
understanding that right and then that
showcases like your um your case studies
maybe that you have or some previous
client testimonials or something along
those lines is that right that's correct
and we'll go over on how I do that all
in cap wi uh but yes that's the gist of
it okay cool got it so it's talking head
clip is the first part of the video then
it's the customized section where it
like it shares their stuff and then
three is you're talking about yourself a
little bit right and that you actually
have some kind of some kind of social
proof okay cool exactly exactly overall
that's kind of how it follows is the
intro custom part who we are I show my
website show some of the case studies
and then case studies of our other
clients and the strategies we used for
them and hey are you a good fit schedule
a call right that's the gist of the
video all said within a minute and 40
second time frame um um okay so once you
film that loom video any questions about
that no so if you kind of we kind of
gave the general gist and general
structure uh I'm going to have your
exact script if you don't mind sharing
it inside of our private community so
I'll drop it to all of all the
Affiliates and everyone that's uh that's
inside of our private Community will
have access to that so um you can take
it and then just slightly tweak it to
your Niche and your demographic um and
then if you're just watching this on
YouTube then um you kind of have the
gist of it and you can you can um create
your own script so yeah let's uh so tell
me a little bit more about
capwing okay yes so in capwing you have
you import your video and this is how it
looks like it's just you talking the
entire time now quick side note while
I'm recording this video I actually have
Google Slides pulled up in front of my
computer and I'm reading off of it and
talking over over it right that way I'm
not just recording myself looking in
front of the camera the entire time
right so that is a little bit of
guidance that I have while I'm recording
that Evergreen video now what I do is
the following where I start
transitioning into okay who are we which
in my case is about this 15sec Mark I'll
go ahead and play
it right here a quick overview of who we
are that's where I go ahead and
transition over to a video of my website
so what I do is I go ahead and clip this
and what you also want to do is keep
keep this full screen but as soon as he
says I say and as an overview of what we
do then I transform this footage and I
crop it into a circle as in like as kind
of like how it looks like for Loom or
anything like that right so let's do
that
down
here
uh crop one by
one there you go so now it actually look
like the loom video right so it's gonna
basically go from full
screen for your brand as
to right now I already have all the all
the slides all the screenshots loaded up
in here so I'm going to just drag and
drop it over here boom now the video
flows brand us well and a quick overview
my name's Andreas found of digital a or
an e-commerce gr agency here what I also
have is a separate screen shared video
of me scrolling on my website so I took
a loom video and I just scrolled on my
website that way when I'm talking about
my website in the video it looks like
I'm actually being active in that part
of the video right so then it's going to
talk about later hey let me get into
some case studies and what I did is I
just took screenshots of the Google
slides and uploaded them as as the uh as
images in here and you just can drag and
drop images throughout the entire video
so when I'm talking about the funnel
disconnect in this part I have uh I drag
and drop the the the video sorry the
image of the funnel disconnect section
of my vssl does that make sense yep and
everything so you just plug and play
everything else and towards the end you
know it's like who's this for uh it's
for this person if you're interested
book a call right and we'll show you in
the next step which will be in um in
um inside of reply que how it actually
looks like because there is a called
action button it's not it's not just
like a normal loom so that's how you
import the footage and caping how you
edit the video to flow into a vsl
transition and at the end you just
export it out okay where where do you
import like the actual customized
portion where it looks like you're
scrolling on the leads website is that
done rep yes you would import I see it's
the next step getting ahead of myself
all right let's do
it right so now we're in the next step
it's reply
Q This is the uh dashboard what you're
going to do is click on upload uh or
record your video now again we're going
to use websites but you can even do
Facebook pages you can do Google uh
keyword searches or reviews interes you
can get cre yeah you could even say like
hey I looked up roof roofers in Las
Vegas and then you could show a search
of roofers in Las Vegas yes
yes okay Sor
nice amazing that is for sure an option
um and then so in this case we're going
to use
websites and what we need to do first is
upload our video so I already have my
video loaded up here this is it right
here it's fully edited I'm going to go
ahead and drag and drop it inside of
here on next and yes I just want to
continue with this video only then I'm
going to import my lead list now this is
how my lead list looks like for my CRM
you know you're going to have your name
you're going to have in my case a
website if you're doing Facebook pages
then you would have a Facebook page in
here uh and then you're going to have
your emails now this for this purpose
it's only so they so the software could
pick up the website and and create the
recording the AI recording of that
website that you provide it that's the
only reason for it right um so we're
going to click on here now we have the
website we have the names all that stuff
click on next next and
submit then one final step is right here
enter options you want in your page so
after 15 seconds I wanted to show full
screen right right and 15 seconds that's
the section where in my video I
transition into the circle the circle uh
right where you share your business got
it yes when I start sharing my business
because what's going to happen then is
it's going to show full screen so in the
beginning it's going to be my face full
screen and then on 15 seconds it's going
to be my entire screen full screen right
so that's what you wanted to do and for
your video it might be 10 seconds 15
seconds whatever it is here what you
want to do is probably like you can say
a video for you that's fine maybe a
personalized video for you that's also
fine
um right here intro uh yeah you don't
really have to do it I guess it makes
you do something um video
shape that's that's fine it's all that
stuff is good and they also added
another integration here and uh pabble
I'm just actually aware of this but uh
you can actually add like a cly Link in
here and have your cly directly
integrated in that landing page which
we'll show you in just a second so the
button you can just click on book call
that's going to be the button CTA and
then for the button link you would use
your C link or maybe if you have a
landing page you would use your landing
page link right uh that's we use we use
go high
level from so it's going to be the go
high level calendar
like and another thing as well is you
can also upload your company logo so it
would just be put right here instead of
apply Q it would be your company in my
case I digital l so it's digital a as
well now another final thing is that
inside of settings you can add your
domain as a subdomain so it's not going
to show up as app. reply Q slide it's
just going to show up as like white La
yeah it's private it's wi labeled
exactly um so then you just click on
start video creation now you would then
do that takes about a couple minutes um
the less videos the faster and this is
essentially how it could look like for
you so we have the video we have the CTA
button a private video for the certain
person oh
nice and the entire and you can see here
it looks like I'm I'm uh moving my mouse
that's one thing you can have it also
scroll I don't have that turned on but
you can have it turned on I found it
that when you have it turned on
sometimes it has technical difficulties
when creating the video where some
videos will just be white background and
not actually render the website so when
you don't do scroll it actually
minimizes that the defects so that's how
the video looks like right and you then
what you would do
as we move on to our next step is get an
uh export sheet and put video HTMI Link
in your CRM so what that means is in
your export which looks like this you
would go ahead and download this using
the download button and what that's
going to look like is like this you're
going to have your video your names the
URL of your um of your video and the
video HTML code so what I do is you just
go ahead and copy this and you go to
your actual CRM and over here for your
loom you just go ahead and paste it as a
values only and this is what you would
upload to instantly or lless whatever
you're using you would upload this as a
loom put it in your code inside of the
email and it will autogenerate AUM
thumnail a gift and send it to that link
that's your video I see okay can you go
back to the uh the video page real quick
here so basically uh it's going to
generate you this list and then so you
have to just make sure that you match it
with uh the right contact I mean my
guess is that when you import the lead
list let's say it's 10 people when it
spits out the 10 videos it's going to be
in the same order right so all you have
to do is just take those 10 link it with
these 10 and just like yeah just cop
copy and paste it inside and then you're
done and then import it to uh lim list
or uh to instantly and then just
basically start sending the campaign one
really cool thing about this is that it
also includes the name underneath the
video so this is really cool right
because it says uh private video for
first name last name and then it has a
call to action So when you say you're
booking meetings from this are you
booking meetings because people are
responding to your email or is it
because they're literally just like
clicking this link right here and just
booking and you're waking up with with
meetings on your
calendar yeah most cases it's that I
just wake up with meetings on my
calendar sometimes my people my reply
like oh hey thanks so much that was
super valuable let's schedule a meeting
and then you schedule them but for the
most part people are just bookling
directly right because it's it's already
there
yeah okay amazing that's awesome man
that's like as automated as it can get
it takes the best part about Loom and I
kind of saw a preview there of how it
works that's a good tip about the
scrolling cuz I would have thought that
scrolling would be better but if you're
saying it glitches sometimes then um
then then that makes sense I like the
fact that it moves the mouse too it
seems extremely organic which is which
is awesome um cool any any last tips or
tidbits about trying this or is it just
about how many do you recommend people
send per day or per week or per
month uh it really depends I think you
could easily start you can get to like
you know 300 a day to 500 um from my
experience you can get anywhere from 1
to 2% booking rates on this uh so yeah
300 that's like three meetings you know
three meetings a day between niches are
these fullon like Zoom sales calls or
are these intro calls that you're
booking from this
strategy these are Zoom sales calls okay
so this is like the full like 40 50 60
Minute Zoom sales call yeah exactly and
and you know the more you do this method
the more you're going to optimize it
I'll get you an example for my end when
we were sending out um we were initially
just doing sending it to the countly
link but then we started doing it
sending to this landing page with even
more client testimonials so it even
sells them a little bit more on like who
we are this and that because by the time
they hop on our meeting it's not about
who I am it's just like what can you do
for me right whereas if you're sending
out cold emails the ones that are kind
of like plain texted they're kind of
vague they give you some ridiculous
crazy offer they hop in this meeting
they're like wait who are you what you
know they don't understand because the
context isn't there but they've already
seen your face in the video they've seen
your client testimonials they know who
you are they probably already searched
you up on LinkedIn because that's kind
of uh in my case what would happen so
they already know who I am by the time I
hop on and they're just interested in
really seeing what I have to do for them
right yeah amazing yeah definitely that
makes a lot of sense I mean a lot of
times it can feel like you're cold
calling if you're doing email campaigns
I've run email campaigns and we've
gotten clients from them um specifically
on um instantly it was like Hey reply if
you're interested and then if they are
we would call them and so forth and then
book the um the demo call you know on
the secondary
on on the secondary meeting and then
that would be essentially the the sales
call and these leads definitely were
were a bit cold so it took some took
some sales skills but I love this
because they see your face they trust
you they see case studies you're sharing
your screen it looks organic and it
looks like you put in a lot of thought
energy effort into this when really it's
all about testing and that's the other
thing that's really cool as well you can
test your script and if it's not working
then it doesn't mean the strategy
doesn't work it doesn't even mean the
lead list is bad it could just mean that
your script sucks right so there's so
many variables but there's stuff that
you can change and it's all within your
control which is amazing so cool amazing
do you have any uh last kind of like
final thoughts here or or is this pretty
much everything that people need to know
to to get started with this
strategy yeah that's pretty much
everything that people need to know to
get started with the strategy um don't
overthink it just get started implement
it and you can uh improve your script as
you
go amazing dude thank you so much for
jumping on I appreciate you sharing all
of this guys no one copy his script okay
create your own damn scripts so Andre I
appreciate you jumping on um I will see
you inside the community and for
everyone watching hope you enjoy this
video I'll see you on the next
one if you understand the concepts in
this video you will turn this little
upwork side hustle business into a
full-time income that will allow you to
travel work remotely from anywhere in
the world that you'd like and I'm
currently traveling fulltime and
hopefully that motivates you and it
shows you that this life is absolutely
possible most people that struggle on
upwork have one of two problems one is
they either have no skills or nothing
that they feel like they can offer which
I'm going to solve that for you again on
this video or two they don't want to
list their services for a price that
they're going to get people to buy and
I'm going to break that down for you as
well and show you how to overcome that
people are still viewing up work as like
some side hustle make money on the
weekends and trade your hours for
dollars which I don't like or they think
that it's all about that initial
transaction and they are just slaving
away their time and not building a real
long-term business just what if you
viewed your upwork profile this upwork
platform as a lead generation tool what
if you viewed it as something that you
can use to get new potential clients
interested in who you are and then
upsold them on monthly reoccurring
packages for example what if you gave
someone Facebook ads advice or
consulting or maybe you helped someone
just install a pixel which you could
learn for free how to do on YouTube or
maybe you helped optimize their landing
page what if you use that as an
opportunity
and gave them value and then tried to
correct another part of their funnel or
of their process or then advise them on
another ad creative that they can test
and then they wanted to continue working
with you and then maybe you showed them
something else that they can fix and now
what you've done is got on the phone or
on Zoom with someone that could
potentially be paying you thousands and
thousands of dollars every single month
in fact what if you viewed the whole
platform as a sales call generator the
whole goal was not necessarily to make
money on upwork but it was to get people
interested in some slight service that
you can offer and that you can help them
with whether it's reviews to Facebook to
something on Google and then you over
delivered on those Services now I'm not
saying don't provide something of value
no install their pixel maybe optimize a
couple images give them some Facebook ad
creatives optimize their funnel or their
landing page using some of the
strategies that we have on this channel
but also after you did that you gave
them even more value and you showed them
something else that they didn't even ask
you to look at hey by the way you told
me to install this pixel I did but I
noticed your ad creatives could use a
little bit of help right here what if we
tested this is it okay if I created you
this and then you can let me know how
well that works hey I saw your landing
page I know you wanted me to install
this but have you tried adding a
calendar automation so people are
actually booking on your calendar and I
hope you can start to see where I'm
going with all of this and I know what
you're probably thinking I don't want to
list my services for $10 an hour or $15
an hour or maybe you're thinking I don't
want to set up my profile cuz what if no
one hires me what if I apply to this job
and I write this cover letter or I pitch
them my services but then they say no
the answer is that's okay even if
someone hires you for $10 to install a
freaking Facebook pixel that's an
opportunity for you to close them on
,000 or $2,000 per month package and
even if they say no that's okay maybe
they'll come back and they'll just pay
you to make them some new ad creatives
and now you can charge them $100 $200 to
make a couple ad creatives or even if
they don't do that you're building your
reviews on your upwork profile which
then serves as a landing page which will
attract more potential businesses to you
and give you more opportunities to sell
your back-end service so even if you
don't close every single person you talk
to or you don't upsell every person you
talk to that's fine look even if you do
this 10 times and only one person is
interested and they take you up on that
maybe you're making an extra $1,000 a
month and that's by the way what we
charge for these types of services is
that worth it absolutely imagine you do
that every single month literally in
that first year of you doing this you'll
be making more than $10,000 per month
working from your life laptop and I'm
going to show you how you can find these
here on my laptop in a second but let me
back up a little bit one of my first
High ticket websites that I signed it
was
$6,000 I got from using this same
strategy now I didn't do it on upwork I
did it on a different website and I
actually don't think it's as good as
upwork I did it on a job posting website
on indeed so I went into a bunch of
companies that were looking for a web
design or a web developer I went in and
I applied for that company and I went in
on the interview and on that same
interview that they were trying to get
me to come on and to be their full-time
employee I sold them on a freelancing
services and on paying me as a
freelancer versus hiring a full-time
employee by asking them good questions I
was able to sell High tiet websites
consistently for that business whenever
they they needed it and they were able
to benefit cuzz now they didn't have a
full-time employee that they needed to
have on staff but instead they could
just Outsource their websites to me and
I made this $66,000 website in like 2
weeks so it's absolutely worth it all
right so after you go to upwork.com you
can search some kind of service that you
might want to offer and if you don't
have something in mind you can type in
like reputation management or lead
followup or even just type in something
regarding local business and then you
can offer them go high level Services
now if you're not familiar with go high
level you can check out a link in my
description that is how I scaled my
business past $20,000 per month by
offering software with services and that
covers the software side of things plus
the services so if you're new check out
that link in the description and
hopefully that helps you there to see
the free course I put together on
exactly how I grew that now what you'll
see here inside of upwork is let's just
type in Facebook let's say right already
the second business in here was Facebook
as designed a local business Med Spot
now estimated budget $15 I don't really
care they want five creatives for
Facebook ads for a Med Spot this is
amazing if you don't have any clients
chances are you'd probably do a free
trial for a client like this and deliver
these services for the potential to sign
them on I would look at a listing like
this this on upwork I would create these
five different creatives and then I
would even ask them tell me the results
that you got what's your cost per lead
right now are you running to a landing
page are you running them through a
survey are you automatically booking
them what kind of creatives have you
tested have you tried and then I would
go in here and I would upsell them on
other services and really get them to
understand that there's way more to
fixing their local business ads versus
just five creatives and help them on
this other stuff as well and then you
will become that trusted adviser and
then at some point they'll just say look
how much for you to run it and then you
can charge them $1,000 a month so let's
keep scrolling that's the very first
example next one Facebook ads media
buyer okay so they're willing to pay $15
to $60 per hour this is not amazing but
but it's also not cheap and maybe this
could be worth it if you just sign them
up for $1,000 a month retainer right
okay next one paid advertising and
marketing geek needed hourly $15 to $30
per hour again that's not amazing I
don't like working for an hourly rate
but they still need someone to help
right and so what you can do is go in
there help them and then try to upsell
them okay Instagram theme page graphic
designer all right that is probably not
too good of a fit for ads but Facebook
marketing for Black Friday right there
estimated budget $10 I don't care what
the budget is we're using using this as
an opportunity to get on a zoom call and
Pitch them your services after you
deliver whatever it is that they want
for $10 which most of the time you can
do for either extremely cheap or do it
in less than an hour so let's go to page
two now we're on here okay Facebook ads
specialist again estimated budget $500
maybe for you it's worth it to pay
someone $500 and again if you don't have
any past experience offer to to do it
for them for free and say hey I know you
have a budget for this but what if I
just ran it for you for free for a week
and then if you want to pay me the 500
that's great you can pay me and so I
hope you have those creative juices now
flowing because you can go in here and
type in Google ads you can type in local
business so as you could see I typed in
local business and you might find stuff
that doesn't quite make sense like
German texture but this one does make
sense need a detailed proposal for
social media strategy right $5 budget
and they're just asking right they're
just asking for someone to come in and
give them a strategy so if you run ads
that's the perfect strategy for them
right here's another one okay assistant
photographer can't do much with that
modeling expert don't think that's going
to be a good fit for your Facebook ad
services but still scroll down and
here's another one media buyer required
for local Niche Roofing lead gen
specialist right estimated budget 830
but again maybe you find a good agency
that you can partner with and they'll
pay you a very good rate for you to do
these services and you could do it on a
part-time basis Right Here Local SEO
expert maybe instead of just saying SEO
what they need is more Google reviews
right maybe they need lead followup and
a lot of these local businesses they
don't have these systems these
automations in place I would say in
anything that you do on here make sure
to always always overd deliv and when
you're applying for jobs here are some
sample profiles on what they're going to
look like right so go into talent and
then you can just type in whatever skill
you have whether it's Facebook or
copywriting or a landing page design
anything that you learn and we teach a
bunch of these inside of the free course
and the free program that I mentioned
earlier but you'll see exactly what they
write and people are definitely earning
money on here right
$200,000 they earned on upwork and he's
probably not even maximizing this to its
full potential because if he just
charged people on a monthly basis he
wouldn't need to charge $100 an hour
even though that's probably pretty good
he could have clients on monthly
retainer and then Outsource it right
find employees that are overseas that
are happy to work for much less than
you're getting paid and maybe this guy
does that right I don't know maybe he's
getting paid $100 an hour and then
Outsourcing this for $10 an hour 15 or
20 or $30 per hour and getting all of
this work done and even if that upsell
doesn't work you want to build up your
profile like this so you have a high job
success score and I would even go in
here and when you're optimizing your
profile don't start from the beginning
right start from a profile that already
works now I'm not saying copy don't go
out here and copy and paste things but
definitely look at it and if you don't
have something that you can prove like
this right currently running campaigns
in these industries then just leave that
section out and just look at someone
else that has less experience and use
their bio and slightly tweak it make it
your own and treat this like a landing
page that is the most important key tip
that I will say on here right this
should read like you're trying to sell
them a few other services that you can
go in here learn and sell would be
Facebook ads Google ads like we already
mentioned automations like email
campaigns text message followup
appointment booking stuff or you can
just type in something generic like
local business right that's another one
and then whatever help they need show
them how to book more appointments show
them how to get more reviews all local
businesses need this another one is
going to be
SEO googley business/ maps and so this
one is very very powerful because you
have a lot of potential if they need
help with their Google M business or SEO
they're probably going to need help with
their automations lead f followup maybe
even their website whatever it might be
which leads into the next one which is
website you can go on here and just type
in website design maybe someone needs
help in adding in a contact form on a
website do that but then show them how
they can get more reviews for their
business show them how they can actually
get traffic to their websites so that
they can actually book more appointments
and make more sales using that website
that you're helping them with the key
thing here is to be good at what you do
and in the beginning even with no
experience and no skills you can find
out how to do a lot of this on YouTube
and not only that but if they're unhappy
just refund them to 10 or $20 or
whatever you want to think about this as
a longer term game right you want to
make six figures you want to make 10K
20K more Beyond online on the internet
and reoccurring Revenue then sometimes
it makes sense to give these free trials
and learn things to get reviews to build
your reputation and then as you get
better you start to Outsource you start
to hire out then you don't have to sit
here in the weeds and eventually you
might even be able to hire someone just
to do this front end stuff as well and
all you do is jump on these Zoom
meetings that you book from upwork
what's kind of crazy to me is that when
I was younger doing this and I was just
kind of getting started in my hometown I
was living in my mom's basement we grew
up and we never really had much in fact
we were on like government Aid and food
stamps and you know my mom did the best
that she could however I wanted to make
money I was freaking driven I never had
money growing up so I wanted more and I
knew that I can get more by working hard
and in the beginning I was willing to do
so much for the cheapest rates I mean
literally $200 a month I would do
everything I would manage their social
media run their Google ads run their
Facebook ads do their website literally
I would do so much for such a cheap rate
and that to me was a huge win I would
celebrate that cuz $200 a month I knew I
would increase my prices but at least
I'm making money and I'm doing it online
and even if I got five of these clients
and I'm making an extra $1,000 a month
that was extremely exciting to me CU I
knew I'm in the right path right I
wasn't trying to make $10,000 in my
first year or my first 30 days I just
wanted to make sure I was always growing
I was always learning and getting
clients and building skills that's how I
viewed it and then slowly but surely I
got more clients and more clients and
more clients and then I was able to
scale p$ 10,000 a month P $20,000 a
month sold everything and I'm able to
travel the world fulltime because I
follow this High tick software with
Services model and I was extremely
patient no one actually shows you how to
get clients yes they tell you about it
they give you the tactics and the
strategies but what about just sitting
down and watching someone do it I'm
going to go back to my roots here and
show you how I cold call using something
that's called the buffoon technique what
you're going to see is me asking
questions is this something you even
want is this something you're even
interested in this is my style I like it
it's direct first thing we do is give
them a good offer and then hit him with
it do you want this or not this is how I
used to cold call for my mom's basement
back when I was sleeping on a mattress
on the floor and I think times have
changed coming hey uh sorry you you
broke up there for a second did you say
this is
B&B yes sir this is BNB okay cool yeah I
just I wasn't sure if uh you guys were
open it it said closed for some reason I
I didn't see a website or anything you
guys are still like open and and doing
service calls
right uh uh yes sir B&B the company did
change about three years ago like during
Co so I know we did close down for a
brief time but yes sir we are uh it's
under new ownership okay amazing well
sounds good I I actually built you guys
a a beautiful website if if I do say so
myself uh if you like it you can you can
keep it is that something you would you
would even want to look
at possibly you already have it built
yes sir I have the homepage built uh I
didn't built out the rest of the site I
believe in giving value first so so I
could show you the homepage and then if
you like it we could we could maybe um
you know work
together okay that sounds like something
we can do but it's going to have to be a
little bit later I'm currently on a
pretty massive uh mini escavator and in
the middle of a project but um we can
definitely take a look can you give me a
call around like 3 o' yeah for sure man
I was going to say uh it'd be better if
we just book it in we could jump on zoom
and I'll just show you because it's not
live obviously I'll just I could just
show you uh when we're on a zoom call no
that's something we can definitely do
let's shoot for around give me a call
around 3 3:30 and then we'll sit down um
let me get my business partner on the
talk to him and then we'll meet but it's
definitely something we'd be interested
in cool you guys don't have any website
right now right no no currently we do
not okay than [ __ ] but something to help
us you know we're even looking for
possibly like formatting and scheduling
but we'll talk around 3:00 and we'll go
from there yeah for sure man I'll just
show you what what I already have built
uh if you want it you can you can keep
it um if not that's that's cool too so
all right sounds good I'll chat with you
at three awesome thank you cool bye
all right one meeting
booked hello hey is this uh Jr
Landscaping yeah okay uh nice cool I
wasn't sure if you guys are open it said
said closed for some reason you guys are
open
right I have to uh activate my account
something happened though oh okay that's
that's interesting um I actually built
you guys a a a beautiful site if uh if
you like it you can keep it is that
something you want to look
at yeah I'm sorry I didn't hear you well
can you repeat that again sure yeah I
just said that I built you a beautiful
website uh if you want it you can keep
it do you want to look at
it can you send it to me by
email well it's not live like it's not
on it's not online um it's have it here
on my computer so if you want I could
just share my screen and show you on
Zoom I could do sometime later today if
that
works yeah can you send it to me uh well
it's a zoom link so let's let's schedule
and then we could we could jump on Zoom
have you used Zoom before Oh so yeah
yeah yeah yeah okay what what did you
say was down for you like why does it
say that you're
closed I actually like start the website
on uh online
yeah I um I got so busy though like I
never finish it up like the last few
things to post my uh website yeah but uh
if you can send me that first so I can
probably finish it up that'd be nice
yeah for sure man I could help I mean if
it says I could also probably help you
with the uh the Clos thing that you have
going on um so let's do this are you
free today at like 300 p.m. we could
jump I could jum or 3:30 I could jump on
Zoom
sounds good just send me the link on a
text message right the zoom link yeah I
could text it to you yeah I could send
you the text uh I can send you the the
zoom Link at 3:30 over text yeah just
jump on I'll sh my I'll uh I'll share my
screen with you and then I'll just show
you the full website and then we'll just
take a look at what you have going
on sounds good sweet all right I'll see
you later all right bye Perfect all
right
bye
boom so if you are wondering how we're
actually making these calls I'm using
this app that's called go high level and
the reason I'm doing this is because I'm
outside the US so I purchased the phone
number in whatever state that I want to
call in and then I can call it from a
local number you can call inside your
browser like this by putting in the
number and then dialing or what I like
to do is use the mobile app right here
and you just simply type that in like
this and then it will start dialing
there's much fancier ways to do this as
you've seen on my channel like we can
automate calling one business second
third fourth fifth until someone picks
up then it stops however I want to keep
this video very simple and show you the
way that I used to do it back in the day
before any softwares before anything I
would just use my native phone and just
call people number after number and I
would just type it in so you could do it
if you're starting from zero you have no
budget just use your phone and call
people now if you want to be super
efficient this is the best way to do it
it looks very complicated but I promise
prise you it's not all it's saying is
hey trigger this if someone's busy you
hit voicemail or there's no answer then
just do this and all it is is we're
going to wait 1 minute we're going to
automatically text them we're going to
automatically leave them a voicemail and
then we have more fancier replies right
did they reply yes no and so forth then
we uh respond back again SMS 2 voicemail
2 a day later and so forth so we have
this fancier stuff you can do don't need
it but it certainly does help if you do
want to use any of this go high level
for calling or you want this fancy
automations there's a free 30-day trial
that you can get and just start calling
people and start getting clients before
your 30-day trials over there's a link
in the description you can download all
of
this thing is we do have an automatic
dialers you can import a spreadsheet and
then just automatically call everyone
but I want to make this realistic since
this is how I used to do
it when I was working out of my mom's
basement typing in each number
individually hey uh sorry you broke up
there is this uh
Delino yes okay amazing man cool yeah I
actually wasn't sure if you guys are
open or not it said closed I didn't see
a website or anything you guys like are
still open and working
right yeah no we're we're close right
now cuz we don't open till uh
8:30 oh okay man here in the office oh I
see I was going to say hopefully I
didn't wake you up here did I no no no
we're I'm in the office at 7 but we
don't oh I see don't uh we don't open
doors till 8:30 okay got it got it man
uh yeah so I actually built you a
beautiful uh site and if I do say so
myself if you like it you can keep it is
that something you would even want to
look
at yeah I'm already working with someone
else right now they're going to be
presenting that later to me they're
local um so work I hear do they already
have it live for you or
no uh no they're going to be sending it
over to me I can check it out okay I
need to make changes and I can make
changes yeah I get you man and I mean do
you even want to look at what I built
for you cuz I can still show you like I
said it's done I just have to show you
on
Zoom
uh sure how much uh can we do a zoom
meeting later yeah for sure man I mean I
can't do right this second either um
let's do it later I mean how's 1 p.m.
uh 1 check my schedu now cool by the way
just just out of curiosity I mean how
much is this company charging you for
the
website uh the website is about uh like
500 bucks and then monthly to keep track
of it like $80 a month so they can do
any changes from it okay I see I gotta
yes that's not bad ours is actually uh
quite a bit cheaper ours ours is 150 and
uh it's it's done in to day so I don't
know how how long have you been waiting
for it uh just
yesterday oh I see cool they're they're
going to present it to me today as well
okay amazing all right man well sounds
good I mean like I said ours is cheaper
it's it's 150 uh pretty much all done
you can check out the homepage and then
you can just choose whichever one you
like best you can just go with that one
does that sound
fair yeah um let's do uh can we do about
2:30 let's do it
man 230 it is yeah perfect I wait for to
call amazing all right man sounds good
it's nice to meet you my name is Paul by
the
way see you later bye all
right probably not the best lead in the
world since he is a Price Shopper and he
already has someone building a website
but still could be worth it I already
spent the time calling him might as well
just do a zoom meeting and show him one
of our templates maybe he'll like it
more and I mean it is cheaper and not
only that but if he's not interested in
the website I'm going to try to sell him
the automations lead followup everything
else so let's keep going if you're
wondering why I never leave voicemails
it's because at the end we're going to
have an automation that sends everyone
voicemails and text messages and emails
to follow up with them this is all
automatic
jeffing hey is this uh sorry you broke
up there is this Jeffrey's Plumbing
yes it is okay perfect cool yeah I
actually wasn't sure if you guys were
open it just said closed and just I
didn't see a website or anything you
guys are open
right yes we are okay amazing so I
actually built you a beautiful website
if I do say so myself it's not fully
done but the homepage is and uh just
wondering if uh if you guys would even
want something like
that um for
yes
correct um no thank you not right now I
appreciate the offer but not right now
sure no problem bye thank you have a
good
day hey pluming hey uh sorry you broke
up there is this hay
Plumbing yeah okay awesome yeah I wasn't
sure if uh you guys were were open I
said closed for some reason I I didn't
see website or anything uh you got you
guys are open though right uh the store
the store is closed it's been closed for
a few
years okay so do you guys still provide
services uh no they don't do service
calls I see got it got it all right
thank
you you're
welcome hello hey is this uh TJ's
pman yeah okay cool yeah actually was
I wasn't sure if you guys were open or
not it said closed for some reason I
didn't like see a website or
anything oh no no it sure my website is
uhj New York
uhcom okay interesting yeah I'm not sure
why why I didn't see it cuz it's going
to say I actually built you a a
beautiful website if I do say so myself
man if uh if you like it you can keep it
uh is that something you want to look
at uh right now no uh I got a website
so yeah I I understand not not right now
I mean we can do some time perhaps later
today if you'd like uh I can show you
what I have and then you can you can
show me yours and then if you need some
help linking it I can I can also do that
because I wasn't able to find
it okay uh this your phone number I give
you a call back when I get a little bit
time uh yeah man let's let's just book
in a time uh so how is today at
4M
um can't actually prise we got a
couple okay I got you man when's When's
when's a better time for you we can do
some time today tomorrow whenever uh
tomorrow probably better cool what time
um tomorrow around
9 around 9:00 a.m. yeah okay gotcha so
your your current website I mean you how
how how long have you had
it uh for about two years now oh wow so
I I wonder why I wasn't able to find it
so it hasn't been linked for two
years I'm sorry what was that yeah no I
was going to say like I wonder why I
wasn't able to find it it hasn't been
linked for two
years um I'm not sure from uh some
people be getting me off of Google I
don't know how I hav to that yet oh
that's crazy all right man well why
don't we do this when we chat I can I
can show you how to get it back on
Google and so at the very least like at
the end of that call like to pay me
anything uh I'll just show you how to
relink it and then I'll show you what I
have okay okay okay and then if it makes
sense for us to work together I can also
show you you know some other stuff that
we have with like lead followup and and
and and all that stuff like Google
reviews and all
that okay cool all right thank you so
much cool all right thanks man have a
good day see you tomorrow
bye so we have four meetings that were
booked here they are we have one at 3:00
p.m. another at 2:30 p.m. and then at
3:30 p.m. and then tomorrow at 9:00 a.m.
they usually don't go for very long it's
pretty easy when you're giving someone
something that they actually need that
they don't already have and again this
is a low ticket website that's a copy
paste website we get it done in a day
and then we publish it out for the
client I called for a few hours here and
I was able to book a bunch of meetings
most people never cold call and out of
the ones that try they do it completely
wrong and then give up all together they
end up talking too much they script
every single word that they're saying on
the phone and they even sound like
everyone else that's calling these
business owners which leads to them
getting hung up on often which leads to
them losing all motivation in drive and
sometimes even having to go back to a
job they absolutely hate look cold
calling is hard it's just the truth but
it is the quickest way to make more
money ASAP in fact I know this is true
not just for me because I see that time
and time again look at this guy that
sent me a DM on Instagram I have no idea
who he is but he got a bunch of clients
in one day using these principles that
I'm going to share with you and maybe
you're even thinking oh I just get
nervous I get these butterflies in my
stomach of course you do who in their
right mind wakes up in the morning and
decides they're going to call random
people and get rejected most of the time
just for fun of course it's going to be
painful but once you figure it out not
only will you be able to get unlimited
clients but you'll actually be able to
get so good at sales that once you
actually get presentations or sales
calls with prospects you will get so
many more clients I used to code call
people from a phone book from my mom's
basement back when I was broke and we
were living on government Aid and food
stamps and this laid a foundation for
the rest of my life the first thing you
want to do is make sure that you provide
some kind of value when you're cold
calling now in my live cold calling
video the value that I provided was I
told them that I already built them a
website and I was simply asking them do
they want to see it now look
realistically I didn't build them
anything I've never seen them I've never
talked to them I haven't even seen their
website all I did was I just had a list
of people and I was cold calling the
ones that didn't have a website or at
least that field on my list was empty if
they agreed to it I would book the
meeting the next day and then all I
would do is just import a template it
can be any template you want and I just
put their logo on it that I found on
social media and I said hey this is the
first draft it took me less than five
minutes to do and I was able to lead
with value now even if let's say they
hated the template which it never
happened but if they didn't like it I
would say okay no problem tell me out of
all these templates out all these
samples which one you like most and I'll
get it recreated but at least you get
your foot in the door and now you're
talking to them which also leads into
the next point you want to have a list
of business owners that you can just go
down and call these people don't sit on
Google and then just go down this Maps
listing no you want to have a
spreadsheet of people like this and then
you can mark down who answered who
didn't answered and so forth and all
you're seeing is the phone number so you
can just go down that list and that's it
and most of these lead generator tools
will give you their social media
profiles will give you the exact amount
of reviews that they have on their
Google page or maybe even on their Yelp
page and you can see all that data right
on that spreadsheet and when you do call
you want to mention that you want to
make it seem as custom as possible you
should not have this copypaste script so
you sound like a robot when you're
calling every single person you can
mention the number of Riv views they
have you can mention their rating on
Google you can mention whether it says
that they're closed and you can even
mention whether it says they have a
website or they don't have a website as
well as things like Google pixels or
Facebook pixels or anything else like
that now the next thing is going to be
your tonality you do not want to sound
like a used car salesman or sound like
everyone else that's calling their phone
you want to sound authentic you want to
sound like you just trying to help I'm
going to give you an example of this
imagine that you are the business owner
here for a second and I was calling you
I said hey is this Bob you said yes I
said hey Bob so this is pavle I'm
calling in from ABC Web Design Services
and I am just wondering if you would be
interested in some kind of
website click that's it he's going to
hang up on you you're speaking in One
Tone you're saying some copy paste
message you're reading off a script they
can feel that they can feel that that
energy or if they pick up and you say
hey good afternoon how are you doing
today and he says hey I'm doing great
awesome that's great to here so I was
just calling because I noticed your
website was just a little bit outdated
and your mobile indexing was set up
incorrectly click they're all going to
hang up on you you cannot sound like
this now on the other hand of that if
you want these people to actually
respond to you a you could check out my
other live cold calling video after this
video If you haven't seen it already but
my tone is almost like I'm asking
questions you can even start with
something that's unprofessional if
you're working in a field that's
unprofessional for me that's Home
Services if I wanted to I can call these
people and say yo is this Bob and he's
way more likely to answer and think that
that's one of his customers or even one
of his friends yeah is Bob who's this yo
Bob what's going on man dude I was just
looking at your website and it's insane
I tried to find some kind of projects
and you don't even look like a real
business Bob what's going on man right
this kind of message already sounds much
better even though it's more
unprofessional that is the new way of
cold calling is sounding like a human
being if you want everything imported
into your account and just copy and
paste everything that we've built with a
click you can now do that it's working
like crazy not just for me but we've
proven that this works for people with
all kinds of experience levels and
backgrounds in fact go high level
themselves rated us the number one
course because of the results that we
get for people and the support that we
give I'm going to show you a toz how to
get clients deliver results grow your
business and then even hire employees to
run it all for you I'll even talk to you
on zoom and answer questions to make
sure that you succeed if you want all
this for free go to laptop ceo.com or
check the link in the description so if
you are wondering how we're actually
making these calls I'm using this app
that's called go high level and the
reason I'm doing this is because I am
outside inside the us so I purchased the
phone number in whatever state that I
want to call in and then I can call it
from a local number you can call inside
your browser like this by putting in the
number and then dialing or what I like
to do is use the mobile app right here
and you just simply type that in like
this and then it will start dialing
there's much fancier ways to do this as
you've seen on my channel like we can
automate calling one business 2 third
fourth fifth until someone picks up then
it stops however I want to keep this
this video very simple and show you the
way that I used to do it back in the day
before any softwares before anything I
would just use my native phone and just
call people number after number and I
would just type it in so you could do it
if you're starting from zero you have no
budget just use your phone and call
people now if you want to be super
efficient this is the best way to do it
it looks very complicated but I promise
you it's not all it's saying is hey
trigger this if someone's busy you hit
voicemail or there's no answer then just
do this and all it is is we're going to
wait 1 minute we're going to
automatically text them we're going to
automatically leave them a voicemail and
then we have more fancier replies right
did they reply yes no and so forth then
we uh respond back again SMS 2 voicemail
2 a day later and so forth so we have
this fancier stuff you can do don't need
it but it certainly does help if you do
want to use any of this go high level
for calling or you want this fancy
automations there's a free 30-day trial
that you can get and just start calling
people and start getting clients before
your 30-day trials over there's a link
in the description you can download all
of this yo Bob so I was just looking up
some landscaping services dude I try to
look at like your past projects do you
have anything that I can look at oh no
no I don't have that online but if you
go to my Instagram or blah blah blah let
him explain himself okay sounds good Bob
I mean look dude I'll be honest like I
saw that and I know how powerful it is
to actually just show that online I
actually built you a website like do you
want me just just to show it to you I I
went ahead man I like your business you
got some you know some freaking good
reviews I figured you would like this
website do you want to see it or not
that right there that pitch that tone
the way I'm speaking is just simpler
it's more easy to digest it sounds like
I'm just some genuine guy down the
street that's just calling him and you
might be thinking okay well what do we
say if they already have a website
there's still so much that you can
mention and you can still say that
something on it is broken now look I
don't actually look at these websites
but I'll just say that something's
broken if I see a website typically and
maybe you're like this as well but maybe
in 2 seconds you can already find
something that could be improved maybe
the image loading speed is terrible
maybe their phone number is not at the
top of the website maybe their contact
form is off of the padding and it just
doesn't look good maybe their photos and
their Gallery is just low quality maybe
their Facebook Google pixel is not
installed on the website there are so
many things that you can mention or you
can say something like yo Bob so I was
just looking at your site man I just
found a couple things
uh broken you guys are still open and
you you still are in business right and
then they might respond and say yes yes
of of course we're open of course we're
still in business um what do you mean
exactly and then you can go in and you
can say anything well I saw that this
pixel wasn't properly installed and it
just wasn't really showing up on my
phone so actually what I did Bob is I
actually built you a a brand new site uh
I don't know if you were looking for it
or not but I wanted just to fix the
issue for you just just give you some
value up front would you be free
sometimes time to look at it and then
you might respond with something oh well
I already have a website or wait what do
you mean you already built it and you
could say yeah I mean you don't have to
use it if you want but I can show you
how to fix it on your existing site and
you want to make it low risk for him
yeah you don't have to use this new
website but I can even give you some
tips on how you can fix it on your
existing site would that I mean does
that does that sound good and then also
while you're speaking to him if you want
to reference something if you're calling
people that have websites literally wild
it's dialing just load up his website
you could say oh well it's great I see
you have your portfolio here on the top
I see you have your phone number right
here and so forth and so you can mention
exact things that are on his website and
then just tell him you fixed it or there
was some kind of error and you want to
get him on that Zoom call as fast as
humanly possible book it for tomorrow
book it 2 days after and then go in and
genuinely give him advice on that call
which goes back into providing value
that was the first point that we talked
about give him a reason to show up on
this demo call right this Zoom call this
sales call it shouldn't just be you
pitching your services but it's you
giving something hey Bob so I'm going to
do actually a full audit of your website
on this meeting man I'll take a look at
everything you're doing there's a couple
errors I'm going to see if I could even
get them fixed for you and by the way
also just to go above and beyond I'm
going to look at all of your competitor
websites and I'm going to just show you
them on the call as well I'll look at
all their Google reviews all of your
Google reviews and I'll even just show
you what they're doing like some of the
behind the scenes stuff are are they
advertising on Yelp either advertising
on Google or Facebook and I'll just show
you all that on the call is that does
that sound good Bob the answer is
obviously yes and I know you're a web
designer you might not want to get into
advertising and all that and that's fine
but still overd deliver this call that
you are booking this sales meeting
should be so valuable that this business
owner is going to sit down and pay full
attention like you need to Invision that
this guy just paid you $50 or $10000
just for this one call and all you're
going to do is go in and analyze
everything and this doesn't have to take
very long on your part just dedicate 10
minutes before your meeting look at his
websites just pull up a couple
competitors and then often you can just
show him hey all your competitors have
70 reviews it seems like you have 10 or
seven reviews so I would suggest you do
this just automatically email your
client this review link do this do that
and plus also on your website your phone
number is kind of towards the bottom I
filled out this contact form and you're
actually missing out on a lot of leads
by not forwarding them to a calendar
you're missing out on leads by not
having a live chat on your website which
is just another contact form and just
start saying these things and he's going
to be happy to sign up with you so the
goal of this cold call is not
necessarily to sell your services it's
not to sell all the web design it's not
to sell your templates your high ticket
packages it's more so to sell this demo
call which is where you are going to
pitch your services make this super
valuable for him and he should feel like
you offering this for free is a steal
then once you're on the demo and you're
talking about your services and your
websites in your different packages then
you can pitch him your price and you can
become your client free courses paid
courses I've gone through everything to
try to hunt down the best slides that I
can actually show to a potential
customer that will give me the highest
likelihood of turning someone that's
cold meaning they don't know who I am
they don't know anything about me into a
paying customer someone that is taking
out their credit card and paying for my
services on the spot no one was
providing anything like this so I had to
build my own and now I'm making it
available to you and I'm going to share
with you everything that I've discovered
and I've tweaked this many times and
you're just going to get the final
formula that just works this sales
script will allow you to charge
thousands and thousands and thousands of
dollars for custom websites if you'd
like or you can even use this to sell
lower ticket Services ranging from $100
to
$300 per month again these are copy
paste websites you can just import you
put your clients a logo at the top and
they're more than happy to keep paying
every single month look everyone else
when they try to sell their web design
Services they focus so much on the
technical side of things web flow Weebly
WordPress look at this HTML this C
assess these beautiful elements that I'm
going to add to your website but the
client doesn't care you're wasting your
time you are telling the client
something they have no idea about and
quite frankly they do not care how will
it make them more money and how will it
actually portray their brand and their
business online being good at sales is
actually pretty hard you have to learn
what questions to ask you have to read a
bunch of books go through a bunch of
courses and in general you this is a
real skill that you have to master and
hone in unless you have slides that you
can just go down and it'll steer your
client in the right direction if you
follow these slides you will hit all of
the client's pain points and you will
bring them into a buying stage of course
you can tweak this a little bit if you'd
like but what I'm going to be giving you
out of the box will be high converting
and if you say the words how I tell you
to say you will get more clients and I
know what you're thinking you're
thinking I'm not a salesperson I don't
want to read these sales courses and
books and study psychology and take
years to master this skill and that's
exactly why this was put together say
the words the way that I teach you to
say and you will increase your chances
of closing as many clients that are
closable as possible this is one of the
modules inside our course I hope you
enjoy so without further Ado let's dive
into the sales script template here so I
want you to treat this script as the
foundation okay not something that
you're going to follow word for word you
want to familiarize yourself with it and
then also adapt it to who you are in
your style and then just personalize it
right the aim is to use this as a
supportive tool during the calls uh not
something that's super super strict now
when you're doing this uh we have a
preparation for the video call so you
want to log in on Zoom or Google meets a
couple minutes early make sure you're
ready you want to make sure you have the
slides open that we're going to out line
here have your go high level sample
account ready so this is even if you
have no clients like just have an empty
account open like this that you can at
least reference right where you have
your funnels you have your websites or
maybe this is a client that you did a
homepage for and so you want to make
sure you have that open inside of a sub
account you want to make sure
everything's working your microphone
webcam right have a notepad you can also
take these uh online using some kind of
notepad tool or anything else like that
and then just relax okay make sure you
breathe and then start the call off very
friendly hey John how's it going man
how's your day you know make some kind
of joke about where he's from or where
you calling in from and then just
resonate with him a little bit be a
human being don't sound so robotic
sometimes inside of our community uh
when people ask me to review their live
sales calls and we actually go in and
take a look on Zoom I see that they're
so robotic they play it and I'm watching
the recording I'm thinking dude would
you even buy from yourself like you
don't even sound like a normal human
being so anyways setting the agenda cool
and then just ask him hey is it cool if
we just jump right in people will always
say yes and then just go ahead and get
started these are good questions you can
ask yourself I'll let you review this
document yourself I'm not going to uh
read every single one but these are pain
driven questions so what's your process
for qualifying leads right how do you
handle follow-ups with potential leads
and so yes I know it's not necessarily
with web design but you can even ask
questions that are related to web design
like hey if you saw your competitor's
website and yours who would you hire who
would you move forward with ask them
obvious questions like this that are
pain driven a lot of times they uh don't
have a follow-up process or they don't
have a process for qualifying the leads
and so forth or when you ask them what
sets you apart from your competitors
they don't really know and that's a
great thing because it allows you to
find the pain and then sell for that
yeah and then here we have some closing
notes if there's any aspects of our
offer that you're unsur about let's
discuss them now to see how we can align
any solution with your needs now again
I make this this is a general principle
you want to make this more friendly and
also more like natural right this is an
exact sentence that I would say but this
is still something that you want to keep
in the back of your mind so let's start
with the first slide here I always start
with the meeting outline because this
shows them what your process is and it
keeps them in line with your flow and
exactly what your program is we do your
business quick background results
decision and then execution so he knows
from the very beginning that he has to
make a decision on this call and I love
this very important let's dive into your
business so again when we start I want
him to talk about his business I want to
see where his business is at your
current online presence what happens
when potential customers Google you is
it easy to find you your online
reputation what's your current review
process let's check your reviews so
during this slide I am just on a new tab
and I'm just Googling him I'm looking at
his website I'm critiquing his website
I'm giving him advice on his website I'm
just talking to him like a normal human
being and sometimes we'll go off tangent
cool man so how many projects are you
doing per month like how many new
massage therapy clients are you seeing
every single day how many people call
you every single day how many of those
go to voicemail how many of those do you
text back so I'm asking a lot of very
good questions along this slide this is
deeply for your clients and you can
spend as much time as you want on this
slide so don't feel like you have a time
limit in fact the more this potential
client tells you about their business
the better off that you'll be so let's
keep moving here let's look at your
competitors okay Google let's Google
your services reviews how many reviews
does everyone else have so this is you
going to Google and maybe not
necessarily Googling like their business
name ABC landscaping or ABC massage
therapy but you're going to go to Google
and just type in massage therapy Las
Vegas right or massage therapy Miami
Florida wherever they're located you're
going to do that and then click on the
Google my business and just start
scrolling down and being like do you see
yourself I don't here here I don't see
you why is that have you been in
business longer than these guys right
start finding the pain and start showing
them that they are nowhere to be found
then we talked about the audit inside a
go high level prospecting tool so you
can do that here under step three and
then thoughts what do you think do you
have a plan in mind how do you plan to
get this better right this is asking
your clients hey do you have something
in place already the answer is probably
no and then they're going to admit that
they need you
and that is what we are trying to
extract here that they don't have a plan
and they have no idea what they're doing
so they freaking need you let's go ahead
and keep moving I would put in your
reviews right here so again if you have
screenshots of videos or maybe you just
have some people that left your Google
review I will just put them in here if
you don't have this yet and you are just
getting started you're brand new in this
process then just go ahead and delete
the slide you don't have to show
anything because the next slide is going
to be
High converting website samples so these
are the website in a day templates that
we give you you can keep this exactly as
is Right use these if you have other
templates and other samples then feel
free to add them in below this or even
replace them this is again fully custom
so it it's it's completely up to you
what you want to put in there also if
you want to go in and actually like have
links below this where you can click
into it and show your clients like other
websites that you've done that's cool as
well you can do that I've also done that
before but I usually wait for clients to
ask me sometimes clients want the
in-depth and they want to see live
examples and when they do ask then we
show them now we dive into the mechanics
how our system works we have the
estimate collection blast build your
conversion machine website prove
credibility over main competitors and
then capture and communicate with
potential client requests in one place
now I know they signed up for like a you
know website in a day or even a custom
website but I've renamed all of this for
example this is a dat database
reactivation campaign I just call it an
estimate collection blast because in my
niche of contractors and remodelers they
want more estimates so you can see how
I'm speaking their language and this is
very powerful and now they know this is
geared towards them so let's keep going
next slide is our process estimate
collection blast this is how it works
generate projects and collect cash in
the first 30 days here's how it roughly
works right so you provide previous
customer list or previous list of lead
that did not Clos we send proven email
and text sequences incentivize referrals
right we get repeat business you get new
jobs or new projects right sometimes my
clients call them jobs within 30 days we
follow up and nurture your customer list
or your lead list every three months
boom and then an average result on what
they can expect here's the process build
your high conversion machine website and
then lastly we say we follow up and
nurture your customer list every 3
months or so this really depends on how
big their list is if they have thousands
and thousands of people there's a
different process than if they have a
100 or 500 people and then we give them
an average result so let's go ahead and
keep on moving here next is going to be
the build your conversion machine
website and again this is geared towards
them we don't just say now we build you
a website no what's in it for them it's
a high converting machine it's a high
converting website so let's keep moving
here's what most companies do they have
a website or Google page asking for
basic information name email phone no
preting to see if leads even need work
done nothing sometimes can even get spam
or not work at all you'd be shocked
sometimes even on this call like I fill
out their uh their contact form on their
website and I show them that it doesn't
work I say hey can you find this website
form submission and then I just watch
them stumble and they check 10 different
emails and then I asked them how many
leads are you missing like you don't
even know where to check them right
that's a pain Point all these questions
are geared to seeing what they need to
seeing the pain to seeing what we can
solve for to seeing the Gap that we can
fill there is a book that I love about
sales it's called Gap selling and all it
says is widen the Gap right so your
clients know they probably don't have
the website that they need our goal is
to go in in between there and widen that
Gap and show them they actually don't
know anything they actually don't know
what they need they don't have a good
process they don't follow up and now
instead of them feeling like oh no we're
we're almost there maybe we're not at
100% but we're almost there and then you
go in there and you just show them look
there's so many things and now at the
end of this call they're feeling like
wow actually this isn't just like a one
small template change that we need but
we need all this right you show them
that they are further than they actually
think because they have no plan and so
here I am showing that people redirect a
contact form into just this message your
message has been sent this is how most
people do it but this is completely
incorrect they're missing out on a bunch
of leads by doing it this way if you
want everything imported into your
account and just copy and paste
everything that we've built with a click
you can now do that it's working like
crazy not just for me but we've proven
that this works for people with all
kinds of experience levels and
backgrounds in fact go high level
themselves rated us the number one
course because of the results that we
get for people and the support that we
give I'm going to show you a to z how to
get clients deliver results grow yours
business and then even hire employees to
run it all for you I'll even talk to you
on zoom and answer questions to make
sure that you succeed if you want all
this for free go to laptop ceo.com or
check the link in the description after
this slide where it says here's what
most companies do I added an extra slide
that says what we do and this is to
compare and contrast what they're
normally used to into our process so
here's what we do we have the website
form then it books into an actual
appointment that looks like this and
then it goes into a thank you page where
we show them testimonials we show them
potential photos of what their project
could even look like and what this does
is it really shows them on how our
process differentiates from what they're
actually used to and how every other web
designer runs their business and it also
pre-cells all their leads all their
potential customers on them so by the
time they reach out to the potential
client the lead they already know
everything about them another thing that
you can do is have a form that looks
like this right get an instant quote on
your upcoming project so for example if
they are tired of just getting website
form submissions or they're getting too
many or maybe they're just really low
quality what we can do is install a
quote form that looks like this where
your client's website visitors could
select exactly what service they want
they could put in the number of trees
they want this is just a landscaping
example and this is a popup so now it
can redirect and give them all of the
information give your client all the
information on what they want and could
even give them a potential quote meaning
it literally says a price on this page
and then if it's not correct the lead
could edit this just like this or they
can just select everything looks good
and then they'll be redirected to the
actual calendar so it depends on how far
and how in depth you want to go but this
is definitely something that you can add
to these slides and to the sales
presentation if you don't answer the
potential customer calls the next
business inside the Google my business
so here what I'm selling is called Miss
call textback so for example as soon as
they call our clients I want them to
automatically send a text to that
potential lead or to that potential
customer then we show them this uh main
criteria for Success no urgency call
someone else after I haven't seen any
any of your reviews or past work or
anything like that and then I show them
the high quality homeowners that we get
and then we go into our home services
closing software you can rename this to
anything you want our masseus you know
High converting software whatever your
software name is you can put that in
there track all new leads every Source
into one platform take advantage over
automated text and email followup manage
and truly understand your new lead
pipeline if they are also running ads
like some clients for example are
running Google ads or Facebook ads or
Tik Tok ads or maybe they're doing
anything else this is an amazing
opportunity for you to go in and say how
much is Tik Tok generating you how much
is Google generating you okay you're
doing some stuff on LinkedIn or on
Instagram how's that working because a
lot of times they have no idea so you
going in and just helping them track
different things okay it's game changer
for them think about that they're
spending money they have no idea what
the return on investment is I had a
client that was spending over $20,000
per month on ads and a big portion of
that was on billboards and he had no
idea how many freaking phone calls were
coming in think about that it's insane
these business owners are out there they
need us then I show them this okay team
Calendar Book Online automated followup
every message one inbox get more FIV
star review smart web chat Google my
business messaging
so sometimes I'll even ask them hey how
many messages do you get on on on Google
business and so forth and then I just
watch them as they have no idea
typically what I'll also do is ask them
which one sounds the most valuable to
you what do you like the most so far out
of everything that we talked about
because this is kind of overwhelming and
so by asking that question
they are giving me fuel and they're
telling me what they like so that way
when I go to close that's what I'm
focused on the big problem with all
these different features and this and
that is people spend an insane amount of
time on every little detail and okay
look inside high level what we could do
is this and these websites and
automations that's not how you sell any
of this you find what they like you find
the Gap in their business they don't
have enough reviews just focus on
reviews you could charge them 300 500 a
month just for the reviews you don't
need all these things so make sure you
do that also big key point and I already
mentioned this but you should not be
talking 80 90% of this call and just
going down the slides like this these
slides are to help you and to steer you
in the right direction but this should
still feel like a conversation between
you and the client or the potential
client rather so that you can turn them
into a paying client and it's too often
that all people do is sit down go
through each slide they read every slide
and they just it's it's just this
one-sided like you're like you're just
presenting to a wall and you're just
reading 90% of customers read reviews Bo
blo as soon as you're done you move on
to the next one and that's not how you
do it make this a conversation 90% of
customers read reviews look at pictures
of jobs less than 5% of people who view
Google business listings uh actually
convert more than ever customers want to
be able to text with someone how often
do you check your Google Business
messages again we're finding the pain
how many lead opportunities are you
losing every month using by not using
the website chat this will lead to
immediate New Leads
now if you already have a go high level
account and you have clients that are
onboarded that are using the website
chat using the live chat then around
this part I would actually start going
into your go high level account in fact
around this if they tell me the most
important thing is their five star
reviews I will actually go into my high
level go into a live client account that
I know that we did the review campaign
for and I will show them a live review
campaign from an existing client this is
going to be extremely powerful and what
this will allow you to do is to sell
them without selling because you can't
argue with results now even if you don't
have any clients you don't have any
results just yet that's okay that's okay
you could just go through these slides
and it'll be fine but I promise it will
help once you get your first client and
you do your first reactivation campaign
you install the website chat and you
have live leads from a client that is
getting freaking results and you go in
there and you go into the dashboard and
you go into the conversations and they
see the tag from live chat and they see
that they're actually getting results or
even better if they have closed projects
from the live chat you can show them
that right here inside dashboard and we
have clients that have closed like 50
60,000 from the live chat and I show
them that so again it sells itself when
you once you can actually show all that
this is a live screenshot from our
account this is actually a a real client
so from here we say track everything in
one place no more guess work so if they
tell me that they are running ads for
anything or they're doing any sort of
marketing or advertising even if they're
putting up yard signs I tell them cool
here's what we can do we'll use
different phone numbers on your yard
sign a different phone number for your
billboard for your magazine for your
pamphlet for anything else that you do
and we'll track it like this you can see
here it says Facebook lead form right so
this client specifically we were running
ads so we can track exactly which ad it
came from but nonetheless if they're
doing Google ads and Facebook ads
already go in there and just integrate
everything inside here so very easy this
is an automated text message right an
appointment reminder and this is someone
that is responding and then next we have
the high converting website in a Day
package you get a full website that's
geared towards sales and helping you
convert website visitors into booked
appointments maximize your leads create
a strong online presence right always
updated showcasing your best work
promoting your services 24/7 don't just
say website tell them what they're going
to get within this website why do they
need a website now from here this is
where I recommend that you actually show
them the website in a day custom
homepage that you built for them and
basically when I say custom homepage I
mean you just add their logo to it and
that's it right so now you again go in
here you go to the websites tab you take
the template that you have uh inside of
your like website in a day sub account
here in high level right again you do
this before the call you just go in here
you just hit clone you put the logo on
top and that's it so you're going to
show them that homepage and start
getting their data maybe even compare it
to their competitors maybe compare it
even to their existing website side by
side which one would you hire which
website looks nicer to you who would you
trust more if you were moving forward
with this service right ask them these
good questions and then they'll be way
more likely to close even if you're
doing a custom website I would then talk
about the custom website here and also
this slide is usually where I find out
whether they want a custom website or
they want the website in a Day package
because again even if they're doing the
custom website they're still getting all
these other features that we have now
really the way we sell the custom
website will be towards the end and
you'll see how we do that here in a sec
okay build your conversion machine
website maximize your website and get
qualified prospects reaching out build
build an online brand people actually
trust prove credibility over main
competitors let's dive into that so
here's the accelerated festar review
machine that we have again look at the
different names we're not just saying oh
we do a review
campaign oh we just sent some review
emails no this is an accelerated
five-star review machine powerful right
make this sound good make this sound
exciting generate 20 to 35 new Google
reviews in the first four weeks we can
actually do it in the first two weeks
honestly I just tell them four weeks and
then again I like to overd deliver and
then we do that in the first two weeks
and now they love us now they're
extremely impressed okay how does it
work you provide a previous customer
list we send proven mail and text
message sequences you get positive
reviews coming in immediately we set up
simple systems for submitting future
customers as well so I want to show them
that yes we're going to collect reviews
from your existing customers however in
the future we're going to make it very
easier for you to collect reviews you go
into our dashboard you just attach a tag
that says customer sold or customer
project complete or any tag you can name
it anything you want you attach that tag
to that customer and will automatically
send a review request and also what we
do from here is we can even filter the
reviews so if they choose anything less
than four stars or five stars it gets
redirected to a form that the potential
lead just fills out and it goes to your
client's email okay and this is just
done via a funnel so this is how it
looks like right here this is the funnel
the client has their logo of top if they
choose five stars it redirects them to
Google or to Facebook anywhere you want
to actually leave a review if they
choose let's say two stars guess what
sorry to hear you're not satisfied name
email feedback boom just sends directly
to the client which saves them from
getting bad reviews and this is what we
do if you don't want to use something
like this that's also okay you can just
redirect them to Google business I know
some people I've seen have issues with
this we've never had any problems with
this I've never even heard of someone
that has any issues with this so
completely up to you how you want to do
that redirect it to Google directly or
to our funnel that we use okay our
process now we capture and communicate
with all job requests in one place again
my Niche calls it job request you could
be project request or all massage
requests all Landscaping requests up to
you lead connector messenger app how it
works so phone calls text right
messenger everything goes to your app
the lead connector messenger app so lead
connector it links up to high level this
is what they use and then they get
everything on their cell phone they
complete a project right and we can even
make multiple users if they have staff
or employees that that are doing a lot
of work they get their own login they
mark it hey this is done boom automatic
review request all good very very very
very easy to do and to manage for your
clients bonus automated Miss call text
back of course this is an amazing
feature we talked about that earlier and
this is where I typically talk more
about that during the actual sales
process so here's our process bringing
it all together rapid job collection
blast build your conversion machine
website and an accelerated five-star
review machine uh lead connector
messenger app and then from there I ask
them what sounds most valuable to you
what are you the most excited about
we've covered a lot of stuff here what
are you most excited about and then I
just go back and forth and I chat with
him a little bit right we just covered a
lot any questions so far have you ever
tried anything like this every single
time people say no cuz this is different
this is new right right they came on
here for a website but now they're
getting an entire branding package
because you have to think why do they
want a website they want a website to
improve their online presence all of
this stuff genuinely helps their
business and improves their online
presence so wrap up right six-month
program after that you can opt out any
time if you'd like guarantee ensures
that campaign stays on track
so for this you can do a three-month
minimum a six-month minimum anything you
want 12 month minimum I've seen people
doing that this is just a contract okay
it's a minimum and then it goes month to
month or they can renew a contract up to
you how you want to phrase it I
recommend if you have no clients then do
it for three months then your next
client do it for six months and if
you're having trouble with that you can
even just do it month to month but
honestly this is so cheap you're not
like it's it's not that big of a deal
clients aren't really giving me price
objections whenever we sell this so
guarantees and transparent tracking
website and results guarantee if you
don't absolutely love the first draft of
your homepage will send you a full
refund if you don't get any responses on
the reactivation campaign or Google
review will send you a full refund now
if they don't have a list I don't give
them that um that guarantee meaning if
they tell me we have no one we can reach
out to we have no past customers then
obviously we don't have this guarantee
right and that's not going to work so so
we just stick with the um the homepage
guarantee okay website custom website
website in a day this is again where I
decideed okay what do you want what are
you interested in what sounds better to
you what are your needs hey and then I
even sometimes even give them a a price
range of cool well look honestly custom
websites are thousands and thousands of
dollars but they do work very very well
so are you more interested in just
getting something that's that's a bit
cheaper just having your online presence
or do you want something that's custom
and unique and you know everything this
and that has all the bells and whistles
and a lot of times you'll get hints
throughout this call it's not going to
be a surprise typically by the 26th
slide here there's not going to be
surprises you'll know roughly what they
want you'll know their budget you'll
know how big the company actually is so
you'll know exactly what to sell them so
then I asked them where would you like
to go from here so I want them to ask me
for the price I never just go into the
price cool so what else would you like
to know does everything here make sense
what sounds the most valuable to you I
know you mentioned earlier uh we looked
at your reviews and this and that so I'm
guessing you want to improve the reviews
but um also I'd be curious to know I
mean how come you aren't getting the
reviews yourself right now right that's
I would recommend you ask that question
earlier when we're talking about the
Google review campaign and the program
and all that stuff but around this point
they should be asking anything else I
never go into the price and you should
never go into the price if they have
more questions about your product once
we know that they are sold on the
product then we go in and we sell them
what we have we sell them the service
but before then if they aren't telling
you they aren't giving you feedback
they're just sitting there quietly just
sit here on this slide cool so what
would you like to do I mean is there
something you want or is there something
you don't want like I want them to say
yes I want this and then I and then I'll
even dig further okay nice well where do
you think this would help your business
the most is it the reviews I mean like
what what do you feel how do you feel
this is going to fit into what you're
currently doing right I want them to be
sold before I go into the price okay
let's keep moving okay pricing website
in a day 150 a month again you could
change this to me to meet your needs you
can I wouldn't go less than a 100 a
month honestly and then 150 seems to be
a good sweet spot you're just copying
and pasting a website template and just
adding in like an about us image and and
and some content there that you can take
from chat gbt but then we have the
custom software 300 a month includes the
website so if they sign up for this
custom software and you can actually
changes to say the custom software name
so this is your version of of go high
level right so mine is goet digital and
so what we'll say is golet digital
software and if you want that software
plus the website it's just $300 a month
if they say they just want the software
and sometimes people are sneaky and
they'll say oh I already have a website
why don't I just do the software uh
would that be 150 less the answer is no
the software is 300 if you want the
software the website's free that's
that's that's how it works it's 300 $100
a month no less than that and you can
even charge 500 honestly if you want to
upsell them let's say like upex right
like right here manage Facebook ads or
maybe they're interested or intrigued in
Facebook ads maybe they want to run it
themselves or maybe uh they just want to
manage a couple Facebook ads and they
just want to test it then you know you
can you can include this
for500 a month so up to you play around
with the pricing what you can even do is
have multiple pages on here like as you
can see I have two right here right 28
and 29 you'll see it once you actually
download this template um but from here
if they want a custom website I'll just
skip over this one and I'll just click
right on page 29 here so we do have a
discount available so if you pay for the
full six months upfront or whatever your
contract is if it's 3 months um if it's
6 months or maybe it's 12 months
whatever it is I like to give a discount
if people pay upfront not that many
people do it but some do and it's kind
of nice then you just get a massive you
know check for thousands and thousands
of dollars and then you can even give
that um that as a discount so so here's
the the custom website so custom website
okay 6,000 one time and then we do the
custom software at 300 a month but the
first month is free obviously you have
to talk about hosting and you know
there's more complex things if you're
doing custom websites then you already
know this like you probably already have
a server you're hosting your website
somewhere like I recommend HostGator and
you can craft this to be your price even
if you charge less than 6,000 I would
actually keep the 6,000 here and I would
say look I'll be honest our custom
websites are 6,000 but you know I see
this or I see that or maybe you know you
said you only need X Pages typc websites
are 20 Pages you only said you need like
10 so I can actually decrease it quite a
bit and what we can do is we can get
started for 4,000 does that sound fair
enough and then you just wait for them
to speak whenever you say the price do
not talk this is the most important part
in closing when you say the price cool
so it seems to me that you want the
software once they actually agree here
that they want the software you could
say great so I think this would be the
best package for you you'd get the
website in a day and the custom software
we do have a discount available here as
you can see so it's just going to be
only $300 per
month and I want you to sit
there just sit there and let them Square
them oh okay sounds good but this and
that just keep your anwers short keep it
sweet
cool sit calmly it's okay to be in the
space it's okay to have some silence
some silence this is how you close Okay
say the price and shut up that is it I'm
being abrupt now say the price and don't
do anything else even for the custom
website so it seems like you want the
custom website amazing look most of our
custom sites are pretty big and they're
usually 6,000 for yours I know you only
said it's about this many pages so we
can do it for
4,000 and just sit that's it everyone
gets automatically enrolled into the
soft software like I mentioned at $300 a
month first month is going to be free
and this is after the the website
launches so if it takes you a month to
do the website then you're not really
going to do anything in high level and
then you would launch it um alongside
the website right and if you want to do
some kind of discount you can also do
that that is going to be personal
preference so as you can see we pretty
much have everything covered here in
these slides if you have anything custom
though then feel free to add it just do
not go far into the weeds and make sure
that your client is actually speaking to
you and this isn't a one side
conversation now again if you want to
download these slides and use everything
go inside of our course here you can hit
classroom right here go into the web
designer course and by the way we also
have way more down below this you can
you can go in and uh check those out
once you're inside the community uh if
you alter this slide I would recommend
you jump on our um our live call so we
have calls every single day that are
live so jump on there and ask me for my
opinion on your slides uh and just show
me some of the stuff that you tweaked
because it is important that they are
still high converting and they still
have and maintain this core message so
go in here hit this it should open up in
a new tab once you have it just hit file
at the top left there hit copy don't
request this from me hit copy paste it
into your own Google Drive account and
you can edit it from there the best way
to close every single client that you
talk to that's closable is by widening
the gap of where they are right now and
where they want to go this simple
selling framework will allow you to
close every client that's closable it's
called Gap selling what you want to do
is take where they currently are and
find out where they want to be and you
want to widen that Gap show them where
they are right now and ask them where
they want to be and then widen in that
Gap let me explain look I've had
hundreds and hundreds and hundreds of
sales meetings with prospects for all
types of services go high level related
then website design freelancing smma
Services Google services SEO Services
all this stuff I've had meetings and had
I known this concept I would be way
further than I am today cuz I would have
closed way more clients and I'm going to
break it down for you in this video and
explain how you can use it to close as
many people as possible look there's so
many ways to get booked appointments for
your agency everything from Facebook
organic to Facebook paid ads to
Instagram to LinkedIn to automatic stuff
like email sending we have cold SMS
messages WhatsApp Outreach voicemail
drops Facebook automatic contact form
bot submission the list goes on and on
and on and honestly I've tested all of
these I have full trainings on all of
these but none of it will matter if you
can't close clients look you will never
scale your agency even if you start
running ads if you take all of my
winning ads that we ran on Facebook that
has allowed us to scale and you did the
same thing and you got all the same
meetings but if you don't have the right
sales framework none of it will work for
you and you'll end up spending and
wasting a lot of time energy effort on
all this stuff when really what you
should be focused on is on growing your
sales ability so all these channels work
for you and they all can work once you
level up it doesn't matter what Outreach
Channel you use it doesn't matter if you
go to inperson events or you're
messaging people on Facebook you'll be
able to close anyone so here's the thing
certain Avenues always will have more
Advantage than others when I started I
did all of my prospecting locally
meaning I met with clients literally
face to face like this inside of a
coffee shop I used to go down and drive
down in my car down to a Tim Horton all
my Canadian people will know I'm from
Buffalo so we actually have Tim horens
as well and I would sit there and I
would try to show them all the stuff I
was able to do which at the time was
website development I was doing some SEO
Services as well and I would show them
firsthand look this is what we're going
to do then I'm going to go out and I'm
going to build it like this and so forth
and this actually ironically even though
my sales skills were bad my closing rate
was actually pretty good because there's
no real competition right they're not
meeting up with 10 different business
owners but they do have 10 people cold
calling them a lot of these business
owners they value that tradition
additional face-to-face handshake
relationship so honestly if you want to
get clients real quick my first couple
thousand per month online was from my
local market it's not very hard you can
join some kind of local business
networking group in fact you can even
host these events and you can sign many
clients that way you can get a full-time
income just by using this and you don't
even have to be that good at sales just
because you're shaking their hand
they're going to want to do business
with you because that's how they do
business so again strategies you'll have
a big advantage in but no matter what
strategy you use if you want to travel
the world you want to be remote be a
digital Nomad live in amazing places
like medene which is where I'm at right
now you'll still need to cultivate these
sales skills the very first tip that I
have for you is to listen more than you
speak so if you record your sales calls
which you absolutely should every single
one should be recorded you need to
listen more than you speak when you hear
those audio bars and lines when you play
back that recording you should hear them
talking way more than you you need to
ask them good questions get them to talk
about themselves get them to talk about
their story get them to talk about why
they started this company what their
goals are and ask them good questions
genuinely develop an interest in their
business wow what made you start the
company oh you started it with your
brother that's so cool have you guys
always been close questions like this
will show them that you care and also
you can recite it later on in the call
and show them that you were actually
listening to what you were saying and
this is going to get them to like you
very much also when you're listening
you're Gathering data you're seeing
where the pain is in their business and
then you're solving for that pain you're
not going to ask them Hey where's your
biggest pain just ask them okay well
what's stopping you from growing to the
goal that you told me about what's
stopping you from achieving x amount of
leads or x amount of Revenue new or x
amount of booked appointments what do
you think is that biggest bottleneck for
you maybe their issue is time maybe
their issue is budget whatever that is
you'll know exactly what to sell them if
they don't have a lot of budget but
they're always so busy and running
around and their heads all over the
place they're taking 10 hours to respond
to a lead then you might now know what
they need is lead follow-up Services
right what they need is they need to
respond to people quicker maybe they
need Miss call text back maybe when you
look at their online reviews they just
forget to collect reviews and so that's
hurting their business maybe their
website doesn't even work properly maybe
they don't have their phone number at
the top the form is not properly
formatted and asking the right questions
so some stuff you can gather just by
looking at their resources like their
website their Google my business but
sometimes you have to just listen you
have to see what they need what they
feel their biggest pain point is so
you're going to take where they are
right now and you're going to take where
where they want to be and you're going
to try to find out those two spots okay
so you're here you want to get to here
and then ask them good questions in
between so what's your plan how do you
feel you're going to get to this goal
that you told me about do you think it's
going to happen when do you think you'll
be able to achieve this goal do you
think with your current strategy you'll
be able to hit this goal that you are
telling me about right you're taking
this and you're making them understand
you're making them realize that if they
don't have a plan to hit it guess what
it's it's not going to happen and now
the Gap widen is this is called Gap
selling I learned this from a book very
good book you can check that out but
long story short the summarized version
is to ask them questions to get them to
realize oh wait a minute I actually
don't have a plan right they don't know
how they're going to get to their goal
and so now they're not as close they
might think oh yeah I just need to
double my business yeah I'm just going
to I just need to get a couple more
leads okay well how are you going to get
those leads what's your plan and if they
tell you they're going to do advertising
on TV or newspaper you can ask them if
these are your goals why don't you just
do that right or if they're saying
they're already spending money on
Facebook on Google why don't you just
tell them okay well we jumped on this
call so if this is working so well for
you why don't you just double your
budget why not just spend more money
will you double your business will you
hit that goal that you told me about and
then by asking good questions like this
you can see what the actual issue is if
you're doing SAS and you are seeing what
their paino is in their business
business and maybe they're so busy you
could ask them well look you've
obviously tried to automate a couple of
these things right you've tried to have
your employee handle this for you you've
tried you have your employee do
appointment booking and you know you've
told your front desk to text the lead as
soon as they come in why haven't they
done that yet I mean do you think if you
tell them another three times they'll
listen or do you just think they're
going to be more frustrated do you think
if you had a tool that can help and
assist your team in this do you think
they'd be more productive this is how
you sell you ask good questions and you
get them to realize their own problem on
their own and then you're in a good
position if you've genuinely showed them
value and if you've genuinely showed
them things that you can help with and
you gave them a couple really good
realizations they're going to love you
and they're going to naturally say okay
well let me see what you have to offer
how can you solve my problem now they're
asking you and that's how the sales call
should feel it should feel like you're
just asking them questions and honestly
if you can't find a problem and you
can't find something that you can
genuinely help them with then maybe
they're not a good fit then you can just
respond and say great so why are you
talking to me and you want to develop
this positioning in your calls to where
they're coming to you for help right
they are speaking to you because they
need something from you and you're just
simply here giving that to them right
you don't go to a doctor and then a
doctor looks at you and then vomits all
these different medications no a doctor
sits there and he he listens so what
symptoms are you having what is the
issue if you just come in and you tell
me you have a headache and he just tells
you oh you have a brain tumor yep you
have a brain tumor you need chemo you
might die you have a brain tumor you're
going to think that's a terrible doctor
he's just prescribing something random
to you but instead you go to their
office you tell them the symptoms you're
having you tell them when you started
having it you tell them how you feel you
give them as much information as
possible and then they do a diagnosis
and they give you what you need you as
the business owner you as the highlevel
SAS owner here or smma owner or agency
or maybe you just do web design whatever
kind of business you run whatever your
core service is that's how you need to
treat your clients talk to them as if
they are a patient and you're just
seeing what they need help with if
they're perfectly fine and you can say
okay great and something I even say on
my intro calls when someone even
expresses interest I'll say look on the
demo call we're going to go over your
business I'm going to show you how we
run things and look honestly if you're
getting cheaper leads than us then I'll
pay you for advice right and that always
gets them to kind of laugh and it's
never happened but this just ensures
them that what I have is going to be
better than they have and it also
ensures them that you know what this guy
is only going to add to my business
because he's humble enough to say he's
willing to learn from me another huge
tip for you is to actually share your
screen and show live results whether
you're selling SAS or ads leads
appointments anything websites when you
share your screen and show them
something that's live versus a
presentation it's going to be way more
powerful now if you don't have any past
clients or case studies or testimonials
that's fine just create a demo account
right create a demo go high level
account and just go in there live and
text him from the conversations Tab and
show him how fast it works right send
him a landing page and say hey can you
just fill this out real quick right
write on Zoom have him fill out and have
it text his phone number he can see how
fast that responds and that right there
is tangible now instead of you having a
slideshow in your PowerPoint that says
automatic responses he just filled out a
form and he got a text and he's holding
it so we're bringing something that's
not really tangible right which is like
a website automations it's online and
we're bringing it to the business
owner's hands and now he's looking at it
and he's thinking wow this could be my
business and this is super valuable and
this is what a lot of people don't do I
try to make a custom for every single
person I recommend slides if you're just
starting off because it gives you a nice
framework that you can go down after you
do those slides you also want to go off
script a little bit right say hey look
let me show you a sample Live account of
what this looks like in action and then
you want to just pull up a live account
or pull up a demo account and show them
look you can take a lead drag it in here
drop it in here does that make sense do
you think this would help you and always
keep asking questions do you think this
will help you with your goals do you
think this will help you get more
projects right get more leads get more
appointments bring more sales if you had
something like this if you followed up
with all your leads instantly and you
had more reviews do you think you'd be
making more Revenue the obvious answer
to all of these things is yes and you
can lead him into a closing position to
where you've widened the Gap where he
knows he needs some help he's tried to
do it himself and you can ask powerful
questions like that why why haven't you
hit the goals that you just told me
about and then lead him through the
conversation right him or her lead them
through the conversation and then go in
for the close when you feel like they
actually need your help and if the
client's telling you their main pain
point is they don't have enough leads
then learn another high ticket service
like Facebook ads or Google ads go on
you to me you can literally buy a
freaking course for 20 or $40 learn the
service he's literally telling you I
want to pay you $1,000 a month and
you're refusing to learn how to run ads
and get and more leads that is just
insane to me right learn a high ticket
service and make more money because
you're able to deliver a better service
for your clients all right so in this
video what we're going to do is talk
about how to offer free trials
profitably for your smma now I've heard
about other people offering free trials
I'm going to share with you my
experience of how I have offered free
trials in the past profitably and also
what I've done to fail and completely
onboarded clients and then only to
really just have them ghost me and them
never signing up in the first place I'm
going to show you how to avoid some of
that I'm going to share with you some
personal experiences all right so the
worst thing that you can do when you're
offering free trials in smma is make it
completely risk-free for the client look
a lot of times these clients that are
signing up with you for this free trial
it's just easier for them to say yes
than to say no now it depends on your
services right you could be offering
Facebook ads Google ads even if you're
doing something like email marketing or
web design which is my background as
well I've done free trials in that space
and sometimes instead of saying no they
are just going to say yes because it's
easier and then they might even fill out
the onboarding form that you send them
okay but then from my experience what
I've seen happen is when you're going
through the process when it comes down
to actually putting down their credit
card in into your Facebook ads into
whatever they can potentially just ghost
you and this happened to me before even
with websites I remember one of my
offers was we'll build you a homepage
completely for free and that was my
offer if you don't like it you don't pay
anything we'll build it completely for
free and instead of the guy saying no he
said yes let's do it and then when I
completed the whole homepage we had
everything done I showed it to him where
I tried to send it to him I did I sent
him the link and everything I just never
heard back from him so I I put in all
this work all this time all this effort
I was doing all this myself and got
nothing out of it same thing with the
Facebook ads client now this is before
go high level so when I was doing
Facebook ads then I set up all the
creatives I put together the ad copy
I've known everything myself and then
when it was time for us to do our launch
call right for me to collect his
information and get access to his
Facebook page his business manager and
launch everything and attach his credit
card he just ghosted me so what is the
solution to this so here's the best
solution that I have found that works
extremely well when you're offering free
trials and free trials are great I have
nothing against them I think in the
beginning you should offer free trials
but what you should do is charge some
kind of small deposit in the beginning
and this could be a small like phone
number fee of $10 or maybe like a $10
email marketing fee if you're doing like
Dr campaigns right so if you're using
high level for your smma clients for
whatever reason find something that you
can charge them a very small fee where
they know it's not profit right you're
not running this company to make $10 and
essentially what you can do is then take
that $10 and get them comfortable with
paying you right so they're comfortable
giving you their credit card and also on
the back end you can set it up to auto
bill at the end of your free trial
period whether that's 7 Days 14 days or
30 days whatever you're doing it auto
builds them and then after you onboard
them as well or before it's up to you
you can have them sign a contract right
so when they sign a contract it says in
the contract we will autobill you cancel
before the contract ends so this gives
them some sort of incentive to actually
make sure they're on top of it and
actually review your results take a look
at what you're doing and take this more
seriously now I know what you're
thinking well maybe if I try to do this
some people will just fall off and
that's amazing this is amazing news
because if someone can't leave you $10
okay they can't give you a phone number
fee which is tangible everyone knows you
can't send text messages for free right
running smma stuff or sending emails or
if you're following up with their leads
that you generate everyone knows that's
not free and if they're not willing to
leave you that small deposit then let
them go and just simply move on and
that's really the biggest skill because
if you don't do this you're going to be
wasting a lot of time the other tip that
I have when it comes to free trials is
always pitch your main Service First for
example you go through your entire demo
you show them everything that you do you
explain your services right you show
them everything then you get to the
closing part present your offer and
present your price normally and try to
go through each objection that they have
against your services and if you're
closing and their biggest objection is
on price or maybe about how you have no
proof how you have no credibility then
you can offer the free trial you could
say okay Bob Dan Mr business owner what
if I can give you 14 days for free would
that interest you and one of the main
ways that you can do this is by passing
all the objections first and then say
okay so I just want to double check I
just want to confirm the main reason the
main thing that's stopping us from
moving forward today is just the price
right you love everything else about the
system you think it's going to work for
you you like all the automations we have
the only problem is just that you're not
so comfortable with the price is that
right yes okay once you get their
confirmation
then you can enroll them and say well
look we'll do this for free for you we
just need a $10 phone number fee so we
can pay for all the text messages we're
going to send we'll build everything for
you for free and then let's chat again
14 days 30 days whatever and so that is
the biggest tip that's the biggest thing
that I found that works really well is
collect some kind of small fee also get
them to sign a contract and then you'll
be way more successful during your free
trials and also if you're offering
something like High
get them integrated fully on High level
embed their website forms get them using
live chat get them posting show them
every single feature and get them using
it regularly follow up with them and say
hey how are you liking this how are you
liking that how's it all going for you
and once in they're in that flow you're
way more likely to convert them into a
paying customer you're already spending
so much time effort energy on getting
booked appointments for your agency not
optimizing those appointments and
getting them pre-qualified and
maximizing the show rate is insane in
fact it's probably some of the lowest
hanging fruit that you have in your
agency cuz even if you increased it by
10% you're doing 10 calls every single
month that's an extra sales call that
you basically generated out of thin air
and the cool thing is you only have to
set this up one time because what we're
doing is we're using automations and
also in those automations if you have
case studies if you have testimonials if
you have proof and it's not very hard to
get those you can also include it so it
gets your sales calls and it gets your
leads pre-sold before they ever speak to
you before they ever meet you on zoom
and then they're way more excited to
speak to you you're not just some random
internet guy but you're actually someone
that they can know like and Trust look
when I was first getting started on
running ads to my agency we were running
Facebook ads and we were spending
anywhere from $60 to about
$120 per booked appointment and I know
that might seem like it's pretty
expensive to you but it's actually quite
cheap because I was closing at about 20
to 30% of those book deployments so if
we had let's say roughly $1,000 budget I
will still making two to three sales and
our minimum price is
1,500 per month and what that means is
that I could spend $1,000 per month on
ads and then get back $3,000 per month
on the very very first month now we had
a 3mon minimum so then obviously people
would stay on for you know 3 plus months
and keep paying but one of the issues
that I had in the beginning was my show
up rates now in my Niche and in my
industry of construction look sometimes
these guys are on a roof sometimes they
have a hammer in their hand and they're
on the floor of a bathroom right nailing
something in sometimes they're in a
truck and they're driving sometimes
they're just doing 10 million different
things these guys are kind of all over
the place getting them to show up and
sit down and give me their undivided
attention on Zoom so I can actually
pitch them was a bit of a challenge and
by doing some of the stuff that I'm
going to share with you in this video I
was able to increase our show rate and
also increase our conversions so we were
able to make more money and more sales
from the same amount of AD spent now
again even if you're not running ads to
your agency this could be true on your
email Outreach or your social media
outreach whatever is that you're doing
to get clients this will increase the
amount of meetings that you get from
your existing efforts sometimes clients
aren't even trying to ignore you they
genuinely have something that came up in
their business right these are business
owners and they are extremely busy they
have 10 million different things they
have a bunch of Staff they have
salespeople they have a front desk
person they have to manage so much stuff
that's going on so by having automations
in place emails SMS or maybe it's even
having a virtual assistant call them the
day of and just say hey Bob it's so and
so just want to confirm firm our
employment for later today just wanted
to make sure you're available wanted to
make sure that you have the zoom link
and everything is all set and doing
something so simple will pre-qualify
them so well the way I see it is if you
are not getting a very good show upate
on your meetings then you can have one
of two problems or maybe you have both
the first problem is that you are not
selling the demo call correctly the
client is viewing you as another
salesperson as someone that's reaching
out to them that's going to show them
some crazy presentation give them a
price and try to hard close them the way
you want to sell the demo call from my
experience of doing hundreds and
hundreds and hundreds of sales calls is
you want to sell it as almost like a
consultation call you want to sell it as
being extremely valuable for them as the
business owner and they genuinely should
walk away knowing something that they
didn't know before meaning you pull up
their Google reviews you pull up their
competitors's Google reviews and you
just simply show them the contrast right
it's called Gap selling so you widen in
the Gap they have seven reviews their
competitors have 77 reviews you show
them where they're lacking maybe you
pull up their website and you show them
their website form is completely broken
maybe you shown the phone number is
outdated maybe you show them that it
doesn't look good on mobile right you
you pull it up on your cell phone and it
doesn't look good all of this is very
valuable for the business owner right
regardless of you this is good
information for them to know plus it
will also help you close more sales
because they're selling themselves they
know they have to get this fixed and
they're probably going to be a little
bit upset that someone from their team
or their current agency didn't notice
this before look if you want all of our
workflows all of our appointment meeting
reminders pre-built done for you so you
can just copy and paste into your
account then you can check out the free
course down below I also show exactly
how we run paid ads for the agency to
get appointments and exactly what we do
and say to make sales it's completely
free you can check that out down below
if you don't have go level yet we also
have a 30-day trial link so you can sign
up and get instant access to everything
I just mentioned and the second issue is
that you are simply not sending them
enough reminders they're too busy they
forgot and they simply just needed a
reminder so here's exactly how I like to
fix these issues as soon as we book a
client on a demo call I automatically
send them me text and I say hey Bob Hey
Joe just got you confirmed for X time
please add it to your calendar let me
know by responding with a quick yes that
this time works for you then once they
respond yes I want them to send me a
text message that says yes once they
respond yes I say okay great thank you
and what this does is it double verifies
that they have your phone number one
right they got your text message and two
it verifies that they know and they
understand that you have that meeting
the next notification that I like to set
now depending on how far away it's
booked you can do a notification 2 days
before and then one for 20 24 hours
before I say hey John super excited for
a call in a day I'm putting everything
together I have some crazy stuff that
I'd love to share with you on this call
that I found about your competitors
right this is super powerful again we
are selling the call then what I like to
do is notify them the same day so first
thing in the morning I want the client
to wake up and to start going to work
and see my text hey John super excited
for our meeting today at 400 p.m. and
I'm very excited to show you what I
found you want to give them something to
look forward to you want to show them
that you actually put in some effort and
this isn't just some cookie cutter sales
presentation that you're showing to
everyone in town you want to make it hyp
specific to them then you also want to
text them 4 hours before and then I like
to text them 10 minutes before and I'll
say hey John looking forward to our
meeting in 10 minutes on the loading up
Zoom right now do you have the zoom link
and by the way you also want to email
them to zoom link a second time now if
this seems like it's a lot of work it's
truly not you just have to set up the
automations within GOI level and it can
automate all of this for you and then
also in the meantime when it comes to
emails you can keep sending them proof
case studies testimonials I love videos
send them video links show them how
you've gotten results and what other
clients have said about you having
testimonials and case studies and
reviews everyone knows that's important
but most people just put them on their
website and leave it there no you want
to follow up with that call with all of
that proof think about it would you have
an easier or a harder time closing sales
if a client watched a bunch of your case
studies watched your testimonials right
looked at your reviews well it would be
much easier and I actually noticed that
on all of my sales calls that if someone
said that they watched my case study and
I even asked them hey did you see this
case study did you see that case study
what did you think about it and what
I've noticed is the people that actually
sat down to watch a case study maybe
it's on their phone maybe they watch 10
seconds of it maybe 30 seconds of it the
fact they clicked on it and saw me
talking to someone else and that client
was sharing their screen or maybe they
were just telling me about the sales
that they made this showed me this lead
was much higher quality they were much
more likely to close and they always did
and this had me really excited and I
knew this was going to be a high quality
sales call and the cool thing is is you
can also do this to clients even if you
don't close them right you could have
follow-up campaigns that send them case
studies new case studies old test
testimonials whatever it is that you
have you can drip sequence it out into
the future it's that way you're always
top of mind because maybe it is true
they have other things going on in that
moment and they're just not ready to
move forward it doesn't mean that
they're not interested so you want to
keep following up via email so look I
know a lot of people struggle with
getting clients so by the end of this
video I'm going to give you two proven
Frameworks that you can use to get more
clients and make more money I'm talking
we are going to cover exactly how to
write the perfect message that you can
send to clients so they say yes and they
actually book meetings with you and the
thing is it doesn't just work for me
I've now trained over a thousand people
inside of my community to book more
meetings make more money and actually
grow their online business my clients
send me crazy pitches that they get on a
day-to-day basis and I'm even going to
show you some as an example and honestly
sometimes the pitches have a good offer
but it's structured in such a bad way
that the client just laughs about it and
don't get me wrong I think reaching out
to people and doing cold Outreach to
people that don't know you is an amazing
thing that's exactly what I did to make
a full-time income before I ever ran
paid ads and really grew my company I
think everyone should go through that
phase make anywhere from $5 to $7,000
per month in profit and then they can
run paid ads to get people interested in
their business get inbound leads of
people that want what they have to sell
this way you have something that's
working and then you can scale to 10 15
$20,000 per month in profit smoothly
because it's like pouring gasoline on
the fire that you already started and
all you need is just more appointments I
believe in this so much that I actually
hired one of my best students that grew
from 0 to $122,000 per month in 6 months
and I hired him to teach people exactly
how he did it and his tactics and it's
all from organic alone whatever channels
you send messages is on Instagram
Facebook LinkedIn SMS voicemail drops
email campaigns even inperson networking
you're going to need these Frameworks
the first framework is to give value so
what does that actually mean within half
a second of looking at any message that
you send your client is thinking what's
in it for me how is this different than
what I've already seen you need to have
something interesting to say that maybe
they haven't seen or heard before and
it's okay to be short and even
unconventional sometimes part of my
follow-up DMS or emails used to be crazy
I would say things like you're making me
feel like a crazy ex reaching back out
to you like this anyways let me know if
we should break up and this got
responses cuz people laughed and they
said LOL I'm not interested but thanks
for sending me that message so here's a
couple good offers you can offer five
appointments in 5 days completely for
free without ad spend and this is very
easy to do because all you have to do is
import a list of past customers or past
leads that they never closed into go
high level everything's already
pre-built you can hit run and it's going
to send them text messages and emails
and reactivate them meaning it's going
to send them these messages and get them
booked on a calendar with your client we
can offer this for free and show them
some results and a lot of times even if
they don't book that many appointments
just seeing some action and some
messages inside of your dashboard is
enough to get them to want to sign up
and talk to you another angle you could
take is by saying that something is
broken on their website now a lot of
times they genuinely have something
broken and I would just use this in my
Outreach message and then once they
respond what is it and then I called
them to actually tell them I would find
that on the spot literally while I'm
dialing I pull up their website and I
would see that maybe the phone number is
not properly placed on top of the
website or maybe their email is just too
hard to find or maybe they don't have a
contact form or maybe they just don't
have a Facebook pixel or a Google pixel
installed and I would bring that up as
hey this is broken because you're not
retargeting your people your website
visitors on social media or your website
visitors aren't able to find your phone
number you have to scroll all the way
down to the bottom to even find out how
to contact you how bad is that the next
angle you can say is something along the
lines of your Google reviews aren't
showing properly so if you use a tool
like outs scraper you can get a list of
businesses and categorize it by people
that have high reviews low reviews by
people that have a Google pixel
installed a Facebook pixel installed and
you can even pull that data so you could
even say hi business name I saw that you
have X amount of reviews by the way I
clicked on this link and found some bad
ones as well and you could even insert a
link to their Google my business now
it's a bit intriguing and maybe you only
send that message to people that don't
have that many reviews and you just
bring it to their attention another one
that you can say is hey business owner
are you open question mark this is a
good angle to take and then you can say
something like it showed closed for some
reason and then you can go into your
message and all this does is it sits at
the top of the Inbox and it intrigues
them to click on it once they click on
it you can say hey are you open and then
you can go into the other angle I was
just wondering because I saw x amount of
reviews when I clicked this link or I
saw this address or whatever you might
want to say it at the very least gets a
higher open rate on those messages or on
those emails so this right here is an
example of a bad message that was sent
I'm going to read it to you hello I
notice you're running Facebook ads
however you aren't using Facebook ads to
its full potential I believe with some
improvements your ads will perform
better you need a few things for that
proven Facebook ad strategy proven
funnel compelling offer tracking
analyzing can I offer you a free
consultation reply yes if interested PS
no strings attached let me ask you
something how many messages do you think
a business owner gets a day like this
even you sitting here what do you think
about this message would you respond to
this what is the value what have they
shown by looking at this how is this
going to help me hey your Facebook ads
are not doing that well I made some
improvements let me know if you're
interested in those improvements right
he didn't say what are the improvements
what could be better there's no reason
that a business owner would respond to
something like this and most importantly
this is a copy and paste message it's
very clear these get the worst responses
so now let me contrast it with a
different message and you tell me which
one you think is better hey name love
the Facebook ads but I found something
broken should I share a screenshot here
I mean look at that night and day
difference now they are intrigued it's
different it's Unique it feels custom
even though you can send this in bulk
and yes I understand we're not fully
selling Facebook ads in this one however
the goal is just to get them to reply
cuz once they reply once they're way
more likely to reply a second time time
and you are infusing value and if you're
wondering what do you actually send them
once they respond you can actually go to
the ads manager of their business send
them a screenshot and make one
correction right make a a button
correction and say oh well from testing
we noticed that this button actually did
better or I noticed you don't include
reviews in your ad copy or you could
take a screenshot of their website not
having the Facebook pixel and say you're
not even tracking properly because you
don't have the pixel installed there's
endless things that you can say which
leads into the second framework which is
to customize you want to make the
business owner feel as if you personally
sat down looked at their whole business
all their social media and now you're
sending them a message that is specific
to them so let's go over another message
hey name are you still open question
mark it said closed for some reason and
even shows this address I'm also seeing
some crazy reviews here then you're
going to input the reviews link and then
in parenthesis right let me know if I
should send a screenshot of your five
reviews again you can pull this from the
data and outs scraper it's going to tell
you how many reviews they have and you
could just insert it there anyways let
me know if you need someone to fix it
happy to do it for free and even send
you five appointments in 5 days without
any AD spend just to show you I'm
serious so as you can see this is way
better and it gives the illusion that
it's fully customized but we can still
send it in bulk and not only that but
you can generate a huge list of
businesses and categorize it by people
that have low reviews or by people that
don't have the pixel installed and just
send it to them and if you don't even
want to offer the five appointments in 5
days you can just pit your Facebook ad
Services pit your paper performance
model whether it's payer lead payer
booked appointment or even if you just
have a retainer say you'll analyze their
existing ads for free and then book in
that meeting so look I know you might
feel stuck you're looking for the newest
and best ways to get clients you're
setting big goals for yourself
but maybe you just don't know how to
accomplish them or maybe where to even
start now if that's you I need you to
listen very closely to the rest of this
video because I'm going to show you how
I've seen countless others achieve this
goal this right here is Jose who got his
very first client in his first day
inside of our private Community he said
he started the program yesterday and he
already signed a client using just one
of our Outreach strategies and our
Google Maps strategy this is Sydney who
closed a $7,000 deal and it's her second
client shortly after she signed up and
this is Jordy who started his free trial
to go high level and already signed his
first client using some of the
strategies that we're going to be
showing you here today so I know these
strategies don't just work for me but
they work for brand new beginners that
don't have any experience or they're
just looking to make their first dollar
online and it wasn't that long ago that
I had no experience in marketing I had
no case studies I had no results that I
can show to get clients and the crazy
thing is I've seen others get started
roughly around the same time as me
except I watch them get dis encouraged
and give up and have to go back to a job
that they didn't like sitting in traffic
clocking in day in and day out jumping
from side hustle to side hustle without
ever making any real life-changing money
from their business so I've seen both
ends of the coin now real quick let me
tell you why you probably have haven't
signed your first client you might be
waiting for the perfect time to get
started you're waiting till you have
that perfect website maybe you're
waiting till you have that perfect Niche
or that perfect offer or anything
external and you just haven't actually
put in the time effort and energy you
haven't actually tried your best or
maybe you have tried something sent some
messages some emails as soon as you got
your first rejection you stop trusting
in yourself here's a few things that I
noticed about our successful members in
our community and what they have in
common the first thing is they follow
the ready fire aim philosophy they take
action quickly and then they ask
questions as they go what this
philosophy States is that you'll never
be 100% in a position where you feel
comfortable all you have to do is get
ready fire meaning send the DMS send the
messages and I'm going to share with you
messages and Outreach scripts in this
video that you can use and how to phrase
them to actually get more clients fire
meaning send them and then you readjust
right aim at the end because most people
they just spend all their time aiming oh
what's the perfect Niche perfect offer
perfect this perfect that none of it's
perfect just take action you need to
follow these four steps Step One is
craft your perfect offer I'm going to
give you some that work step two is to
find qualified business owners to
actually reach out to step three is to
send them a proven client getting
message and then step four is to analyze
readjust and try again we're going to
break down each of these steps with live
examples inside this video so we can
shorten your learning curve you want to
think of yourself as a scientist you do
an experiment you get back the results
you adjust and then you try again so
before we reach out to anyone we have to
have something that they actually want
something that's a no-brainer offer and
something that they're going to say yes
to all you need to do do is get your
foot in the door so here are a few good
offers that you can use in your
messaging the first one is the easiest
one it's a free 14-day trial now the
good thing about this is for the
business owner this is risk-free the bad
thing about this offer is it doesn't
always attract the best clients in fact
some of your ideal clients are repelled
by this offer because they don't want
free they value their time and they want
something that's high value versus
something that's free free and having it
risk not working and wasting their time
they want quality so by offering
something for free it diminishes your
value and they are less likely to
respond to you the second option is
slightly better which is pay per
performance this could be pay per booked
appointment pay per lead and the prices
on this veryy drastically depending from
Niche to Niche in our industry of
working with remodeling companies things
like kitchen remodeling bathroom
remodeling we charge
$150 per book ooked appointment so as an
example if they spend ,000 on Facebook
right they give us that as ad spend and
we generate them 10 appointments that
means our service fee for that month
would be
$1,500 now the way we do it is per
showed appointment meaning if someone
books an appointment but they don't show
up we don't Bill them for that because
that's not fair and you want to have
good relationships with your clients if
you're in a more high volume Niche maybe
you work with chiropractor or massage
therapists then you'll need to charge
less per appointment but you're going to
get way more than 10 appointments per
month in fact in some of these
industries you can get that many in a
few days the next one is pay a
percentage of the sale meaning if they
make x amount of dollars you are going
to collect x% of that sale this one is a
bit harder to track but you can
certainly do it within go high level if
you set up the right funnels and the
right automations you can know exactly
which one came in from you and then
you'll have to rely on them to do the
math and be honest with you and tell you
which ones they closed this one's not my
favorite but it could be a good entry
point to get your foot in the door to
get your first couple clients and to
even start getting case studies and
testimonials and then move away from
this model my favorite model still to
this day is just a flat monthly service
fee we charge $22,000 per month as a
service fee and then if someone wants to
cancel then we go in and we bring in
this payer appointment deal because we
already have everything built right all
the ads all the automations everything
now the goal of all of these as you get
started is just to start getting case
studies you could build a business
around this but my goal for you is to
just start signing clients get used to
onboarding them get used to actually
making money even if it's not the amount
you want maybe you're not getting paid a
th000 or 2,000 per client even if you're
making a couple hundred bucks per month
from your first couple clients that's
still a huge win so here's an example of
a great risk-free message that you can
send hey business owner name are you
still open just wondering if you can
handle an extra five appointments in the
next 5 days happy to send you these for
free to show you I mean business no ad
spend or anything required from you let
me know now the way you're going to
deliver this service is by having this
client send you a past lead list or a
past customer list that you can go
inside go high level and do what's
called a list react activation campaign
meaning you take an offer and you just
text message and email their past
customers with that new offer and from
that you're going to get a bunch of
booked appointments on their calendar
now eventually you're going to run out
of people that you can actually contact
a lot of times their past list is just
not that big which is good news because
now you've gotten them some results they
see some conversations inside of your go
high level Tab and they're hungry for
more which is when you can go in and
upset Facebook ads Google ads any kind
of marketing service again this is just
to get your foot in the door and you can
even collect case studies and
testimonials from this offer the next
step is you have to know where to find
business owners I've seen a lot of
scraping tools some are good some are
absolutely terrible now what I used to
do is just open up a phone book back
when I was sleeping in my mom's basement
on a mattress and I would just call
people that had a full page ad because I
knew if they have some money to dedicate
towards marketing or advertising all I
had to do is take their attention or
take their dollars and redirect it in a
New Direction a new more modern
Direction which was online ads now I
think this is a waste of your time now
but the idea stands true I learned that
if you can take someone that already
spends money on advertising and just
show them a new vehicle that is
genuinely better than their other one
they are way more likely to sign up and
they are an easier client to close
versus trying to convert someone that is
never advertised and doesn't believe in
advertising and they also make for way
worse long-term clients sometimes
they've just had bad experience with
past marketing agencies or I've even had
people that are so old school they just
don't think that it works so here's how
you can do this if you are offering
Facebook ads you can find people that
are running Google ads and sell them the
new opportunity of being on Facebook and
if they've tried Facebook or they have
that objection you can tell them that
each Advertiser is completely different
right just because you tried having a
billboard on the road one time and it
didn't work doesn't mean that it
wouldn't work again it's all about the
creative the design and you can sell
them on how different you are or if
you're selling Google ads then find
people who are running Facebook ads and
sell them the idea of Google ads and
tell them why you think Google is better
and if they're running both or they have
more objections of letting you take over
you can tell them that you'll just run
it for free and compete against their
existing ads and we've done this before
and outperformed a marketing agency and
then they handed us the entire budget
and they canceled with the other guys
and then moved forward with us either
way you want to make it a no-brainer for
the business owner I like the tool
outcraze
the list by people that have Google
pixel installed and then look at the
ones that don't have the Facebook pixel
installed meaning there's a high chance
they're running Google ads but not
Facebook ads so now you can reach out to
them and sell them that new opportunity
so now that you have that list thirdly
you want to send them a proven client
getting message so what does that look
like now when you're doing any kind of
Outreach you want to follow the rule of
100 you send 100 messages per day for
100 days but that's if if you want
long-term success now if you want
clients ASAP the best way to do this the
cheapest way the quickest way is also
the most difficult everyone knows that
it exists and yet very few people
actually do it can you guess what it is
it's cold calling you can get instant
feedback on what Outreach message is
better than the other you can hear all
the objections in real time and it'll
improve your sales skills like crazy the
problem is that it's difficult it's
demotivating and you'll probably face a
lot of rejection so here's a few others
the first one is instantly you can send
emails in bulk I'm talking send 50
emails per day to these qualified
prospects you can also do voicemail
drops again you want to send 50 per day
you record a voicemail roughly pitching
your services and then you just drop it
in the inbox of these clients for this
to work in the most effective way you
want to find clients that have their
mobile numbers and you can do that by
importing it into clearout phone.i or
inside of outs scraper you can use the
email phone verifier or if you're doing
direct messages on LinkedIn Facebook
Instagram you want to make sure to send
at least 50 per day thing is I can't
give you the one channel that works
really well because every single Niche
is different as you can imagine if you
want to reach a doctor and if you want
to reach a plumber that's going to be be
completely different doctors and
dentists might be better on LinkedIn
versus if you wanted to reach out to a
plumber or a roofer or a landscaper the
best time and method of reaching out to
them is going to be at 8:00 a.m. via
just cold call just calling them right
away because they're not sitting inside
their email inbox and checking it
religiously and by calling them first
thing in the morning you can catch them
before they start their day and start
going out to people's homes do this for
a few days and then analyze your results
who said yes who booked an appointment
how many people even responded if you're
happy with the results then keep going
keep pushing keep moving forward if
you're unhappy with the results adjust
what you think went wrong try a new
channel try a new message get some
feedback and do another experiment we
made our client over half a million
dollar in only 4 months and I'm going to
break down exactly what we did to get
those results for this client I'm
talking everything from the funnel then
we're going to break down the ex exact
ads that generated those results I'm
even going to show you ad copy and I'm
even going to show you exact text
messages that we sent to those leads
after they came in to get this client
such crazy results but first before we
dive in let me actually show you what
the client said about us a couple days
ago when we did a client check-in call I
don't know exactly how long we've been
working together it's been like what
like four months perhaps yeah four
months so in four months roughly around
half a million yeah I I may be wrong it
could be a little slightly more but I
know for sure we're at half a million on
just what's coming in from your side I
want to build this side up 10 times more
these leads these are retail customers
you know we're collecting big deposits
you know phase payments they're
constantly pay they're they're like
constant draws coming into the account
faster so I was like oh this is this is
what I want to scale to you know 1.52
something we need to scale this that's
what I'm seeing I was like we need to
definitely jump all over it I mean if
you look at the pipeline we're at 151
and that ain't the number I can tell you
there's another one for 50 another one
for 40 we probably closer to half a
million um by my math that's pretty good
considering we haven't even like we're
not I don't think we're getting the best
out of it yet like we haven't done our
end 100% And it's like oh [ __ ] there's a
there's a system to be perfected here
you know I I can have a freaking
employee for this now the funny thing is
when I was closing this client he was
skeptical and he was a little scared to
get started in the beginning because
he's never ran Facebook ads before and
he's never used a software and a CRM
like this one to help him follow up so
he had some objections of oh well can we
jump in and how are they going to know
which phone number to respond to is it
going to look bad at they if we're
responding from a different phone number
and then he had other questions like how
do you know this is going to work and
people are even going to book
appointments on my calendar and so I say
that to show you that it's normal and I
knew we were going to get this client
good results of course there's always
that little bit of Doubt sometimes in
the back of your mind as far as Not Your
Service delivery but as far as if
they're going to actually close the
leads we can do everything on our end
bring in the leads get him booked
appointments right give him good leads
that he can actually go out service and
close but if his s sucks and he doesn't
have a front desk person and he's not
following up properly then it's not
going to work so you can take all these
systems and and by the way I'm going to
show you how to get the highest quality
leads you possibly can it's not just
just about running a landing page ads
which is what we do we have them fill
out an entire survey to really qualify
them before we even send it to the
client but if you do all this and your
client sucks and he's terrible at sales
it still might not work for you so it
doesn't work for every client but if the
client's good and if he can close and he
has experience maybe has salespeople
maybe has a good front desk person that
can follow up on leads on his behalf you
could absolutely crush it so sometimes
when you do sales calls is about
interviewing the clients and actually
making sure that they have the right
structure in place to handle everything
and it's funny because just before we
closed he wanted to speak to his wife or
his partner or something along those
lines and I actually ended up closing
him on that spot I overcame his
objections and he closed he signed and
then we started running ads a few weeks
after he had a couple other things that
he actually wanted me to fix like Google
reviews we did a database reactivation
as well but then we launched the
Facebook ads and he has been crushing it
since then so let's dive into the ads so
this is what some of the ads look like
here when we are inside the account I'm
going to go ahead and refresh so you can
see that these are live results that we
are running here and as you can see here
on the right hand side we are getting a
pretty good uh cost per result again it
says website lead because we are sending
these to a survey so if you send them
just to like the lead form lead quality
is going to be absolutely terrible I
always like to do landing page ads and
in the beginning you can start with just
a couple questions but then I like to
really qualify people and that's how we
get quality leads cuz at the end of the
day a lot of these people they don't
want 10 million leads they want really
quality leads and as you can see here
when we actually scroll down and look at
the ads the best ones that are
performing really well are going to be
the collage image ads now this isn't
always the case sometimes videos
outperform images by a lot so we have
some images that we use traditionally
for all clients well we can make them
fit any client ideally though when it
comes to video the client sends us a
video using our video script and then we
just run that so we have video scripts
that work really well for clients and so
I just give them that and I say hey make
a video that roughly follows the script
and we run that as an ad you know make
sure you're standing in the project in
the field maybe you're kind of like
showing something behind you that you
just built like a kitchen or a bathroom
and we' run that but the collage ads
work really well as you can see the cost
per lead is over that period it was
about $30 per lead so it definitely
works really well all right so now
you're probably wondering well what does
the actual ad copy and and what do the
images look like so let me just show you
that briefly here so this is roughly
what a collage looks like I can't show
you the live one cuz the client's logo
is on it but this is roughly what it
looks like right here we have a nice
collage we take their best projects and
we showcase that another one that works
really well is before and afters people
love watching that now for the ad copy
what I like to do is put in a revieww
inside the ad copy we test it we split
test everything so we test putting the
review copy at the very top and we also
test putting it below the ad copy as
well so for example a lot of people
think if something isn't working they
have to like redo the ad but most of our
ads are pretty much identical a because
I just know it works right after running
this for clients all over the US I just
know it works but B you don't have to do
that most people when they're scrolling
on Facebook don't actually click see
more right where you see that right here
so you don't have to redo the entire ad
copy just take this and we'll do a brand
new testimonial we'll keep the same ad
copy and by the way this is just like
sample ad copy uh we have run this and
this can work just two sentences but
most of the time it's a little bit
longer and gives more benefits but again
this has generated us a lot of leads so
we'll do different testimonials up top
or we'll take the actual ad copy put
that at the top and then put the reviews
below it and this kind of reads like a
landing page right on Facebook so it
gets them sold on the client and on the
service before they even click into the
ad now also if this is not working
instead of switching everything we test
a different headline so we might keep
the same body copy on the ad right here
but we'll add in a headline at the top
so we would add in a sentence above
where it says get the kitchen you have
always wanted with $1,000 off or a free
syn so we'll add in sentences above that
or we switch that offer and then the
rest of it is going to be the same cuz
that's really what catches people's
attention so when it comes to the
subject line we put in here October
Halloween special get $1,000 off your
dream kitchen that's the one that we Ed
at the time when I made this however we
tailor it to any holiday so right now we
just had Fourth of July this month and
so what we did was we did a Fourth of
July special and you do that to every
single holiday you always want to give a
reason as far as why you're having the
offer whether you're doing a database
reactivation or you're doing ads I like
to have a reason rather than just saying
hey get $1,000 off it it doesn't seem as
believable so that's kind of how we do
it now the true marketers in this
situation are going to be the ones that
win you can take a winning headline and
also winning add copy you could put it
into chat GPT and tell it to give you
four or five different variations and
test that but at the end of the day you
need to be the one that's the expert
that has ideas on what's going to work
better and what's going to work worse
and you get that a by experience but
also by reading books and actually
leveling up as a marketer you don't have
to be an expert media buyer but you do
have to understand sales psychology and
also some copyrighting if you're serious
about this business model and you
actually want to get your client's
results and your business results also
real quick if you want our client
getting scripts our client getting
strategies are Outreach DMS literally
everything A to Z then you can go ahead
and check out the free course in the
description if you want all of our
snapshots imported into your account I'm
providing all of that it's completely
free if you don't have a highle account
then you can sign up for a free 30-day
trial down below and I will give you
access to everything sales call
recordings additional services that you
can actually offer how to sell those
services and how to charge High ticket
everything is in there so let's dive
back into the video if you're interested
in actually getting better as a
copywriter check out this book here as
well as this book right here is called
scientific advertising I love this book
it completely changed my perspective on
how we write copy and also create ads
for clients so check this out okay so
back into the funnels and how we
actually generate the client the result
so we ran a landing page survey that is
very similar to this right here you can
see we have the headline we have the
client a logo and we actually had a
survey on here that asked a bunch of
questions it asked name email phone
number it has details about their
project and also it asked for their zip
code now in the beginning this is how we
run it later on we'll even add address
so we're asking for the person's address
in this funnel in the beginning we
started with only a couple questions
name email and phone number and the way
you structure it is you ask details
about the project and the reason we do a
survey is because it's easier to fill
out one question that they see a whole
form with five six seven plus questions
so if they just see a little box that
says hey tell us about your project they
type in one answer and then it says okay
great what kind of timeline do you have
on the project and then they fill that
out now they're way more likely to
finish the whole survey than if we had
seven questions right there in front of
them so that's why we use surveys and as
you scroll down we actually just put
proof on the client so if they don't
have video testimonials which most don't
we just put in screenshots of reviews
both from Facebook from Google my
business all that stuff in here and then
we have some other stuff down below that
this is the page they see after they
fill that out and this is Dynamics so it
actually says their name right here
almost done is his name so almost done
Bob look out for a text in a few minutes
from us we sent it to blank and we
actually put in their phone number that
they put in on that initial landing page
right here so that way they check their
phone number and that's what we do and
then we get them to book and then we
show them more more and more proof and
then on the thank you page we typically
have the client ideally we have the
client film like a thank you video hey
thanks so much uh for submitting your
information and so forth that way when
the client calls them the voice sounds
familiar and it makes it a little bit
easier for them to close the client and
the cool thing is when you actually look
at this we are getting so the estimate
scheduled as you can see here this is
like an inhome appointment but the
client isn't tracking that like he
mentioned in our uh meeting that's
something he needs to improve on but the
intro call is what we are booking for
him so this no answer this isn't uh
tracking properly but the intro call is
56% meaning 56% of people that fill this
out also book an initial consultation
this is amazing okay this is going
really really well because they are
essentially saying yes call me at this
time and this works way better this is
something no one really is doing in my
industry they are just simply delivering
leads for clients and then saying yeah
call them when you have a chance but the
biggest thing that we found is that
clients when you do that and you just
deliver leads for them they just forget
to respond or they call them or they
text them one time and then that's it
when we did the client meeting with the
client we identified there was one huge
project that they closed that was worth
over
$100,000 and this project this lead
responded to them to our automated text
messages 3 days after the campaign was
running meaning if the client texted
them and called them one time and they
didn't answer and then they called them
a second time and they didn't answer and
the client gave up they would have never
landed this huge project but because we
had the automations going for 3 Days
sometimes we have it going for 4 days
and it's going for a while they then
were able to get that lead on the phone
and they closed him it was a six figure
project for the client so there's so
many people in here that are wondering
oh well well why do they keep paying for
high level what's the value this right
here is the value that's the beauty of
setting it up properly and knowing the
tax messages that are going to be
compelling knowing the copyrighting to
use in the ads so they can come in here
and we can get these people on the phone
right and this is the huge benefit that
the client is getting when they work
with us and it also makes you stand up
out from other agencies this right here
is exactly what happens when a lead
books in an initial phone call
consultation again this is not at their
house so it says Roseanne your initial
phone call consultation has been
scheduled and reserved for okay Thursday
July 6th 10: a.m. please reply with yes
so we get that double opt in this is
very very important so that way we get a
confirmation for the client that hey yes
I will show up and again all this is is
they're going to get a phone call from
the client and then we also book it
automatically in the client's calendar
and I help them during the onboarding
sync this with their cell phone this is
huge cuz a lot of times they forget you
can't just sync it on their go high
level calendar you want to sync it with
their Google Calendar on their phone and
you set up notifications that tells them
or their front desk people to actually
respond and call these leads and so
let's actually scroll down and see what
happened by the way you can check out
the tags here right so we have a tag
this came in from Facebook Facebook
landing page we see that they scheduled
and also we see that they are responding
um and so as you can see here okay they
need to change the appointment how do I
do that and then they jump in and they
actually respond now they should just
call it but they texted them hey we can
give you a call now I'm free until 3:00
p.m. so the lead called my client and
then in here they ended up sending a
photo and what they want done and this
is an amazing lead already for the
client all I have to do is call them and
schedule the estimate schedule the
inhome appointment and so maybe they on
the phone call the client might have
even said hey text us a photo of exactly
what you want done that's exactly what
happened now in the case that the person
does not book an appointment this is the
text message that they get we say hey
name we've got your information did you
get a chance to book an appointment on
our calendar boom we put in a link to
the calendar so that way they can book
it and we re-engage people now again
this is just with the first text message
we do have more text messages we we keep
following up with them and get them to
book that initial phone call
consultation and here's one sample
message hey we're still holding your
spot just want to make sure we get your
application want to make sure we service
you and so forth and so the goal is to
get them to respond at first the goal is
to get them to book an appointment and
then the goal is just to get them to
respond and this is how we get the
client engaged with the leads and also
if you take a look at this we are
getting tons of leads that are coming in
right July 3rd okay June 30th 28th 27th
right 27th a ton of conversations 23rd
22nd so they have action they have leads
coming in every single day
and it's going and it's going and it's
going so it's a beautiful thing and also
when we spoke to the client one of the
things that we told them they need to
improve on is actually tracking
everything in here so in here it only
says there's one project closed and it
doesn't show the whole half a million
that they actually closed cuz we
actually do go in here and we check and
we optimize the ads based around what
works so as an example let's take a look
at this contact here let's say they sold
this project I can see exactly which ad
they came from from I can see that they
booked I can see which survey they came
from and then we can optimize the ads
based around that so far what we're
doing is we are taking a look at who
booked this initial call and we're
optimizing it around that so the cost
per lead is great as you saw in our
previous screenshot but more importantly
we are tracking what leads book
appointments and then doing more of that
so it works better once the client
starts to actually track and Mark which
leads are getting closed we're going to
have even better ads the lead price
might go up a little bit but they're
going to be getting way more sales
because we're really tracking and
targeting the people that are similar to
the ones that have closed sales before
and we'll be able to get a good idea of
which ads are bringing in sales now you
take this right take experience from a
client like this times multiple clients
all over the US and you can't help but
be an expert and also this client is
going to want to grow and to continue
using your services because it just
makes sense and even if let's say they
get super booked out this happens they
get booked out and they don't want to
keep running ads because they're too
busy the projects are too big they still
keep using the software because we
integrated it with their website we have
live chat we have all the tracking in
here why would they want to stop why
would they want to stop paying you to
access all these amazing features the
automatic responses I just showed you
one project that if we didn't properly
follow up with them then they would have
never gotten that and that's worth six
figures just that one project not to
mention there was one lead that came in
from their Facebook page so if we didn't
have their Facebook page linked in here
with automations they might have just
completely forgotten that right they're
checking their emails they're checking
their phone number but we had someone
message their Facebook page most
business owners completely forget about
this or it takes them days to respond
and they closed one of those projects
and one of those leads because of our
automations and because they saw inside
of our platform inside of the convers
ation tab all in all if you become a
real marketer and you start to
understand copyrighting you start
optimizing your campaigns it's going to
be very easy for you to get results and
that's the beauty of niching down really
understanding a demographic is as you
improve as you level up and as you go
further along your personal Evolution
journey and as you get into personal
development you start reading more and
you start becoming a better marketer
everyone wins it's exponential your
clients will want stay on longer you'll
feel more comfortable you'll feel more
confident and you'll be able to
absolutely crush it the big thing is you
want to stay consistent keep going and
it wasn't always like this for me in the
beginning I didn't know what kind of ads
worked I didn't know what I was running
but that's also the benefit of working
with people and actually getting
feedback like in our community we have
people asking me hey what do you think
about this what do you think about that
and you can shorten your learning curve
again you want to think about becoming a
real marketer and copywriter to get
really good at this service and to
really level up your skills I'm going to
show you different tools you can use
different pricing structures I'm going
to show you some of the websites that
we've built I'm going to show you how to
import them so you can just copy ours
I'm going to show you how I sell to
clients plus I'll even show you how to
structure your website deal from the
beginning so your clients pay you
monthly and it's not just a onetime deal
this is what most web design do
completely wrong it seems like most web
designers Focus so much of their time
creating these different mockups and
using these different tools going back
and forth with the client asking them oh
well how do you like this little button
here and how do you like this design
here and it's just such an inefficient
use of your time when instead you could
be getting more clients making more
sales and actually giving the customer
what they need it's been my experience
that a lot of time your clients don't
know what they want and it's part of
your job to extract that from their
brain and create them something that
will actually help them with their
ultimate goal which a lot of times is
more sales more leads more booked
appointments and actually more customers
in their business and I'm going to give
you a ton of principles that I've
learned in this video first things first
before you build any website ask your
client hey what is the purpose of this
website is it just to look beautiful out
here on the Internet or is it to make
you more sales is it to get you more
customers and then you have to ask for
their preference what do you like more
do you want phone calls do you want
contact form submissions do you want
people to actually book appointments
what is the biggest pain point that
you're struggling with how do you follow
up with the people that fill out a
contact form or people that call you how
long does that usually take you do you
follow up with a text message do you
follow up with an email what do you say
when you follow up and by asking
questions like this not only does it
give you a good end objective on what
your website should actually do but it
also makes the client feel so
comfortable with you every other web
designer out here is asking oh well what
do you want what color button and what
this and how do you like this mockup
they don't care they want more sales
they want more customers and if you come
in and you're one of the very few people
that are asking them these good
questions they're going to work with you
because in their mind they're like wow
this guy is actually trying to make me
more money he's not just building me a
website that's going to sit there and
look pretty but I'm actually going to
make sales from this so it helps your
sales process and it helps you build a
more effective website now look I
recommend you have two website options
and I'm going to show you some templates
here in a second don't worry just stick
with me here the two different website
plans that you have is going to be a
full custom website this is going to be
your high ticket website we charge
anywhere from $4 to
$6,000 for a website like this your
second option is going to be a lower
ticket copy paste website now both have
positives and both have negatives the
positive on the high ticket website is
that you get paid a lot of money up
front you collect half the payment up
front meaning the client sends you
$3,000 or $22,000 up front before you
get started and then they pay you the
rest the other half after the website is
complete the negative of this custom
website model is a lot of times there's
no reoccurring Revenue because people
don't structure their deals like I'm
going to be showing you it also takes a
lot of time to complete this kind of
website plus there's a lot of back and
forth where the client is asking for
custom things they want this feature
they want this image they want this
tweak they want that tweak you're going
to spend a lot of time changing little
things so you have to make sure that
it's worth your time now for the
copypaste website template the biggest
positive is that it's easy to do and
very quick to import to set up and get
everything done for the client the
negative is you're not collecting
thousands of dollars up front you can
charge anywhere from $1 to $300 per
month for a website like this sometimes
you can even charge an upfront fee as
well all right so let me show you some
templates here so the first one that I
want to show you is this one right here
Southern exterior cleaning Co this is a
template that you can set up you can
import it with a click as you can see it
looks really really nice there's many
different tools that you can use we'll
cover that in a second don't worry let
me show you a couple of these templates
here first this is another one that I
really really like uh we use this one
for clients and a lot of times we do
customize them right we add all their
services and you can add a lot of stuff
in here and by the way if you haven't
noticed the trend we work with home
service companies so we work with like
kitchen remodeling companies bathroom
remodeling companies sometimes roofing
companies and that kind of thing but for
the most part it's just remodeling the
reason I like these clients is because
one customer is worth anywhere from $40
to $770,000 for them so I'm speaking to
this business owner and I say hey if we
can get you an extra one customer how
much is that worth to you 40 Grand right
now it doesn't mean that it's the golden
Niche right it's kind of hard for them
to get clients sometimes they're not
very techsavvy so there's there's some
hoops you have to jump through there's
no golden Niche here but this is another
template that we like to use and that we
like to import for the client and this
is another one so pressure washing and
honestly there's unlimited amounts of
niches that are still untapped and
there's really no one in and also the
reason that I like working with one
industry is because then then you just
kind of know it works and you're going
to know how to sell that customer and
you'll also know exactly what they want
before they even want it let me give you
an example of what that means I know
that for these clients what they need is
their phone number a high they need
their email a p uh not everyone does
email I have learned but they also need
their address up top here as well if
they have an office sometimes they don't
but the big thing that these clients
want is booked appointments so when I
talk to them on the phone a lot of them
say yeah I want more phone calls but I
know it takes them 10 hours to freaking
respond to phone calls I also know they
want more appointments versus just more
people that fill out a free get a quote
button here so see by knowing this stuff
and by being that industry expert I'm
able to sell them okay well you want
appointments so instead of us just
having this like appointment field right
the get a free quote uh popup here of
what everyone else might do this I now
know this needs to redirect to a
calendar and on that calendar people can
book a call with this client and they
love that cuz no one is selling booked
appointments they're just selling oh
website design mockups and this and that
but no I'm selling them more customers
and the vehicle to get more customers is
through a website like this and by the
way for all of these templates if we are
optimizing for SEO we're going to have
way more content on all the websites we
we fit it in between the different
sections here's what most web designers
set up for their client which ends up
going to spam a lot of the time anyway
it's a contact form submission that
emails the client with this subject line
we have name email phone and then what
can we help you with and then the client
has to sit there sift through these form
submissions on which one is Spam which
one is not spam then they have to try to
call the lead they have to email this
person that filled out a form and then
they're playing phone tag going back and
forth trying to contact them our process
works like this as soon as they fill out
that contact form they get redirected to
a page like this we actually pull in
their name as well almost done Bob look
out for our text in a few minutes from
us we just sent it to blank and then it
puts in their phone number right here to
skip the waiting list and claim the
coupon or offer whatever it might be
they can book in a time right here for
our Niche for our industry we do phone
call Design consultations for you it
might be some kind of appointment with
your client whatever then we have a
calendar they can choose a time right
here they can select the date and then
answer a bunch of questions we also like
to put in testimonials below this
calendar form as well whether it's
pictures or videos if the client has
those that's great then they hit select
date they fill out this form you can ask
any questions you might need for your
client then on the next page it says
success your application is complete
your phone consultation is scheduled
this is what they see after they book
now now again this could also work if
your client is getting their leads
inside of a location right a
chiropractor needs to have people come
to his office so you can also book those
for him and this automatically syncs up
with his calendar so people aren't
double booking then we pull in all the
information right the customer's name
their confirmed appointment time then we
even text them and even confirm the
appointment we send reminders and
everything else so compare this and see
how powerful it is versus the average
web designer who just does this now look
there's so many different tools on how
you can actually build these websites
but let me give you a little secret your
clients don't care at all what tool you
use unless there's a client here and
there where it matters to them most
Industries they just don't care they
want results they don't care if it's
Weebly if it's Wix if it's go high level
if it's WordPress they don't care if
it's webflow it does not matter they
want something that works and it helps
them get more sales I like WordPress I
like web flow they're very custom you
can build beautiful websites but the
problem is the learning curve for those
sites are much higher so you're at risk
of just spending all of your time
learning about WordPress or web flow
instead of actually sitting down
delivering a good product to your
clients and freaking making them money
and also making yourself money so our
custom sites we do inside WordPress
because it's my background I used to be
a a full-time web designer designer I
was a senior web designer I used to
write code HTML CSS JavaScript PHP all
of it I've hand coded freaking WordPress
websites it was a good experience but
kind of a waste of time for most of our
websites nowadays we do them inside of
go high level this is what it looks like
you're going to go over to the websites
tab right here you can hit on the
different pages and you can see them all
laid out nicely here this is a
relatively simple template we have
another one that has a full blog section
and we have multiple pages for all the
different services but this is like the
the basic template and when you hit edit
this is what it looks like now you might
be thinking why does it say custom
values under call us or under email us
or under address you might be saying why
does it say this custom HTML JavaScript
this might even look a little bit
intimidating for you but I promise you
it's simpler than you think here's
exactly what we've done if you go over
to go high level here back on the
website and you go to settings and you
go to where it says custom values right
here what you'll see is that we have
these custom values set up so for every
single client all you have to do is
import this website and then literally
go inside here and just change all the
links and when you do that it
automatically changes on the entire
website so you don't have to go into
every single page and update the phone
numbers the emails the social media
links the this and that you don't have
to do any of that you go in here change
all of this information right even
change the map and it'll automatically
be custom to that client of course you
still have to log in and make changes
but this is the fastest way to do it now
a lot of our clients will get custom
images the about us page for example is
fully custom you go in there you add in
their content right we do custom content
for clients depends on which package
they purchase and so forth or sometimes
we put in their photo right here so it's
not just a a random guy we Chang their
services but this is the best template
this is the best place to start if we
have a client that's paying us that
lower tier like we mentioned earlier and
they're paying $1 to $300 per month for
us to have this website up for them then
a lot of times we already have the
content okay we have it all built and we
tell them all that up front hey this is
a low ticket website it's a copy and
paste website it's still much better
than having no website at all right and
I think you can agree as well if a
client doesn't even exist on Google they
don't even have a Google my business
page then they're going to be way less
trusted than if they do have a page like
this and plus in their area no one else
has a similar website if we have a
client in Miami Florida with this exact
template with the same content and then
if we have a client in Los Angeles with
this same website with the same content
then it just doesn't matter those
customers are are not going to see that
website the clients aren't going to see
it and even if they do we are very
upfront about that now you might be
wondering oh well what about the SEO
what about the Google ranking we still
rank on Google if they pay for SEO we do
all custom content we charge $1,000 a
month for search engine optimization and
then we do everything custom when it
comes to content and by the way this is
how you can host unlimited websites
inside of your account Yes you heard
that correctly as many websites as you
want so what you're going to do is go
over to sites here go under websites and
then hit new website and this is how you
can import so many templates I mean
literally any industry that you want to
work with is here under templates also
if you sign up with my link down below
you'll get all of mine plus all of these
and as you can see we are scrolling and
scrolling and scrolling and that is
exactly why we use go high level on any
plan you want to be on you can have
unlimited websites and also this logo at
the top here this say media this is my
logo so when you sign up you can
actually put in yours and make this
fully customized to your business I mean
change you can change all the colors up
top here you can change the color of
this dashboard everything here can be
customized so it looks like your
platform your dashboard that clients are
logging into to manage all of their
conversations all of their potential
customers so it makes you look like a
true professional now if you are also
going to use go high level you can have
your word press websites in here a lot
of our custom WordPress websites we
already set up on a hosting plan I've
been doing custom WordPress website
since I think it was like 2015 2016 so
that was before go high levels I already
have a hosting plan I've been paying for
so we do a lot of our sites on on our
own hosting plan but you can have your
WordPress sites inside of here if you
don't use high level and you use Wix or
Weebly or something like that honestly
you're missing out on so many different
automation you're missing out on all of
these tools right here I'm going to pull
up a live client right here and now
sadly I do have to blur a lot of this
information because this is a real
client and as you can see as a lead
comes in or someone fills out the
contact form on the client's website we
are managing all of that we
automatically text them right so this
lead came in her name is Becky so it
says Becky what next hi Becky thanks for
your interest in blank and then we say
client's name and we have a pre-written
script so the client doesn't need to
email other people we also text anyone
that comes in through their website so
for example Becky it's Philly over at
our client's name thanks for signing up
for our windows and doors special we've
got your discounted spot reserved while
it's still available can you tell me a
little bit more about what you might be
interested in if you call Quick it might
be a little bit easier to chat so this
is an automatic text that goes out to
the customer to the client so let me ask
you does your potential client care more
about you sending these design mockups
and going back and forth with them and
they're already busy as it is or do you
think they're going to Care More to work
with a company like this that does way
more that automatically Texs their leads
and gives them calendar features and all
of this obviously the person that cares
about their sales they responded looking
to get a quote for three Windows it
seems like my client did not respond in
time this was at 42 and then at 600 p.m.
they text it again is that possible am I
going to receive a response uh so not
the fastest response time from my client
but yes let's set up a free quote boom
and then again I have to blur this um
this is the address my address is blank
so very simple if we didn't have this
setup who knows how long it would have
taken our client to text or email or
call this potential customer and look
I'm scrolling here on the left hand side
and we got leads and customers and
customers and customers that are coming
in so this is extremely extremely
powerful we even actually have Google
reviews that we track inside this
dashboard so for example if I click this
this is a five-star review because we
automatically send them review requests
excellent customer service very
professional happy with the final result
yes I will recommend it to uh friends
and family and you can really link up so
many different things here here are the
automations for your clients like lead
followup Google my business messaging
and so now see by asking those questions
in the beginning before you started
building out the website and all this
stuff you asked the customer hey what do
you do with your leads what do you email
them do you call them do you text them
what do you do and because you already
took care of that towards the beginning
of the call you know exactly what to set
them up with and my suggestion is if
they paid you for a website even if it's
a custom website you can still integrate
all of this you can still integrate go
high level with web flow with WordPress
with everything so even if it's a custom
website or a copy paste website if you
integrate this properly your clients
will be paying you anywhere from $3 to
$500 per month just to use this
automation software so to be clear we
charge 1 to 300 just for the website
then if they want to use this you could
charge from $300 to $500 to use all the
automations to do miss call text back
and the reason they're going to keep
paying you every single month is because
look at all the stuff that you're
automating look at how much time you are
saving for this customer look at how
much new business you're going to bring
them right even if it's a plumber if you
can get him one more service call you
just made him hundreds of dollars one
more service call if he's fixing toilets
he does not have time to be sitting
there and freaking responding to his
potential customers that just called him
an hour ago or two hours ago so we're
automating a lot of that typically if a
client pays you thousands of dollars up
front what you could even do is just
just automatically integrate all of this
for him and just give him a month free
don't even sell it hard just say hey
this is our dashboard right this is our
logo at the top this is how you're going
to manage your website and then just
give it to him for a month if he wants
to continue paying for it and continue
using it then he can start paying you
monthly and as far as you as the
business owner if you click this little
icon right here what you're going to see
is all of your clients inside of here
now as you can see these are all of our
clients scrolling and scrolling and and
scrolling and scrolling and it's loading
more and more and each client gets a
different sub account now my
subscription price to go high level
doesn't change right you could be if
you're just doing websites you could be
on the $300 a month plan or $500 a month
plan I'm not going to go in depth into
the the the difference in both of those
now if you're just doing websites and
you don't want to do automation then
honestly you could just be on the $97
per month plan and you can host
unlimited websites on that plan it gives
you one sub account so you would just
use one you would go into sites websites
right here and then you would hit new
website and you could just have as many
websites as you'd like inside of here
but honestly after your first client
you're making all that money back
anyways so you might as well upsell all
the different automations and backend
services do not fall victim into the
starving artist mindset build a real
business build your monthly reoccurring
Revenue so that way in the future many
years from now if you don't want to do
websites anymore you still have all
these clients that are paying you every
single month and you're making a
fulltime income if you love design you
love web design great keep doing that
but also build a longterm recurring
business while you do your design stuff
this is a live client right here and
he's closed over A4 million in sales as
you can see right here and he has close
to $4 million still in his pipeline
because we integrated go high level with
everything and I'm going to share with
you exactly how we integrated it I mean
the technical steps on where we find the
embed code where we pasted it plus I'll
even show you the exact text messages
and emails that we sent for this client
and I'll even break down the source of
how he got those potential customers as
you can see here we added a live chat
widget to his website now he didn't even
asked for this but we added it because I
know how powerful this is for a client
so we added that and added about
$77,000 and if you look at his website
form this resulted in over half a
million in his pipeline so instead of
telling you whether you should or should
not integrate go high level I'm just
going to show you my clients all of our
results how we did it and then you can
gauge it for yourself so the first
question you probably have is should you
even add go high level is it worth your
time well when you have a nice dashboard
like this and you show it to your client
and they can see tangible numbers behind
what you built do you think they're
going to want to stay on and pay you
monthly you think they're going to be
happier with your services the answer is
yes now when they sign up this is the
kind of automation that you want to run
on their website now I'm going to have
to blur a lot of this information but as
you can see we have one inbox for all of
our leads and everyone who fills out
that contact form on his website anyone
who fills out our form on our funnel
even everyone who calls his business so
he's able to absolutely track everything
and we're going to dive into the
automation here in a second but this is
roughly what it says so it brings in the
lead it shows him in here really nicely
it says name it's Maria over at client
name thanks for signing up for a free
design consultation we've got your spot
reserved while we still have
availability can you tell me a little
bit more about what you'd like done you
can also give me a quick call if that's
easier this person responded good
morning our master bathroom has a shower
that has a leak right so already we have
a potential customer that is a good
quality lead as soon as they respond we
automatically move them in our pipeline
stage it's not currently leaking drywall
is damaged and then from there the
client could text them and then once
they respond they can also give them a
call that's exactly what happened here
so this is a very simple automation we
automated just the beginning part right
automatic email automatic text but you
can go very very complex this is a
workflow that you can use on a website
right so automatically email
automatically text you can wait for
replies if they don't reply you can even
set up more advanced automations whether
they book an appointment say this right
confirm the appointment if they don't
book the appointment then say this and
get them back into the calendar link
into the appointment booking link and we
do that as well so knowing all of that
do you think that your service becomes
more valuable when you offer things like
this of course it does and they'll be
happy to keep paying you every single
month even if you built their website on
another platform in my company we add go
high level to every single website it is
so easy to do if we buil them a website
they get an automatic free trial where
we just automatically enroll them so all
their website leads go into here we show
them that our logo is in the top left
and we have this whole thing planned out
for them and they always love it they
always log in here and they love to see
this dashboard okay so let's look at a
custom website that we built this is a
WordPress website we charge anywhere
from 4 to $6,000 for a website like this
and this actually is a live client's
website I just changed the name email
address all that stuff because it's
sensitive information but you can kind
of see how it looks we're not going to
go too far in depth into how it all
functions we've got a lot of dropdowns
and different services and and all of
that so we have the contact form
embedded embedded on the homepage and
this is how it looks we also have it
embedded on multiple different inner
pages and so forth but let's just go to
the contact page to keep it really
simple and honestly this works no matter
how you built your website whether it's
web flow or webly or Wix or any other of
these website Builders all you're going
to do is go inside here and you can add
a text widget or a code widget and even
if you are custom coding websites you
can still do this because go high level
gives you an HTML code that you can copy
and paste so let's go back into high
level you're going to go to sites you're
going to go to forms right here under
where it says Builder you can hit add
form and you can even start from scratch
or choose a template choosing a template
is the simpler option as you can see
there's tons on here you can hit load
more just find one that you like and
then we'll go from there I'm just going
to choose this generic one cuz it kind
of has that red color so let's hit
continue okay so now it just loaded up
and this is what the form looks like you
can sit here and customize this and make
it look exactly how you want it to look
I'm not going to cover most of that it's
very easy to do you could just select it
you select the colors and the spacing
and the radius and all that stuff but
that's for you to decide how you want it
to look let's go into copy Ed code right
here all you're going to do is go back
into your WordPress site all you're
going to do is paste it right there then
you're going to hit done let's delete
the other element that we have you can
hit update and then as you can see we
have it right here so let's refresh the
page okay and there it is right so it
doesn't look bad of course there's some
spacing we have to fix up top here
there's some spacing we have to fix down
below very easy to do you can go in and
just change those settings now another
thing that I want to bring your
attention to is we actually put this
contact form on every single one of the
service pages so if we're doing SEO with
a client I want the contact form next to
each service page so if they select
kitchen remodeling bathroom remod mod in
right Roofing any service I want the
contact form very easily visible now
here is the second thing this live chat
widget so what happens when you add this
widget when you add it it's basically
just a contact form so most clients
freak out they don't want to sit on
their phones and answer live chat
messages so what it does is it provides
a lower barrier of Entry to your website
visitors so some people aren't
necessarily ready to fill out a free
inore consultation or free estimate or
free this or free that they just want to
get a couple answers and so the live
chat is amazing for that because it
feels very low risk low stress just name
mobile phone email message and this is
typically whatever country you're in I'm
currently in uh Colombia so that's why
it's showing that and the cool thing
about the live chat widget is that it
just stays on here the entire time I
also like to have a phone number down
here on the lower left hand side but
that's just a personal preference
because our clients love phone calls and
they love booked appointments and so a
lot of times what we do is we forward
this contact form to an appointment
booking calendar so it's just a calendar
where people can automatically select
the time for our client to call them
some people want their potential
customers to book let's say an inhome
visit right or whatever it is that they
do but no matter what you do phone call
or inhome visit it always is extremely
beneficial to have some kind of C and
get your client booked appointments cuz
a lot of times that's what they actually
want whether they're a chiropractor a
med spa they're a physical therapist
massage therapist it doesn't matter a
lot of them want booked appointments now
to actually integrate the live chat it's
also very easy all you're going to do is
go over to where it says sites you can
hit chat widget right here and then as
you scroll down you can customize it the
cool thing is too once they fill out any
form on the website one time we can
actually automatically pull their name
so if they come back to the website
it'll say welcome back John how can we
help you today so it also looks really
good for the end user and the End
customer and if you want to customize it
you can go inside here you can actually
do a live chat or you can do SMS we just
keep it on SMS and then we just have an
automatic text that goes out hey John
thanks so much for filling out our
contact form let us know what you'd like
to learn more about something along
those lines so next section is the
widget window and this is probably the
most important part make sure you check
off this email field this is very
important because we want their email so
we can automatically email them and
enter them into different email
campaigns if your intro message right
the the header anything that you want
you can change the colors and all that
is good and as you saw in the beginning
of the video this does generate revenue
and make your client a lot of money now
if you want to overd deliver for your
client and actually help them get more
Google reviews as well you can even have
another button somewhere here on the
website that says leave us a review now
before you start thinking that oh this
is dangerous people that aren't
customers are going to go in and leave
them bad reviews or their competitors
are going to come on I'm going to show
you a funnel that we like to use it is
this one right here and all we do is we
ask how would you rate US now watch when
they select one two three stars then it
doesn't go anywhere it just puts up a
message box and it asks them to give us
more details on what we can do to
improve if they select five stars or
four stars you can program it however
many stars you want then it redirects to
Google then it redirects to Facebook but
there's a bad review sorry to hear that
you not satisfied please tell us more
now that only goes to your clients they
can improve their services and once
people pour out their heart and their
feelings on this feedback form they're
most likely not going to go to Google of
course they still can there's nothing
stopping them but most of the time this
is enough to limit their bad reviews
when you set everything up like this and
when you properly integrate everything
into your client's website it's really a
no-brainer for them to stay on and
continue paying you every single month
anywhere from $150 to $300 to $500 per
month to keep using these automations to
keep on using these Services because
they're making so much more money than
they're spending with you and you're
saving them Time by tracking it all in
here if you don't understand how a
website actually helps a business then
it doesn't matter how good you ever get
at anything technical you'll never be
able to charge what you're worth and
you'll never be able to properly sell
your services you have to understand
what's in it for them why should they
pay you versus anyone else and the crazy
thing about this is most web designers
never sit down and actually ask why does
a business need a website now look
before we get started here let me ask
you who would you trust more I'm going
to show you a few different businesses
this is the first website that I found
all I did was go to Google and just type
in landscaping Las Vegas clicked on a
bunch of different websites and I picked
a few here's one that I found this has
their business name has their phone
number and then as you scroll down it
just has their services listed with a
form and then a freaking logo that looks
like this a one-page website no about us
no projects no before and afters or
would you trust someone like this that
has basically an image that just says
info at their business you have their
phone number and then as you scroll down
they have a few images that showcases
their work and that showcases some of
the stuff they can do but it's still not
exactly good enough this is a third
company that I found that is much better
as soon as you land on this website by
the way I don't like these colors but I
think it helps them get way more
customers as soon as you land on it you
just trust the company way more you see
all their staff right you see all of
these links and these dropdowns you know
exactly what services they provide you
go under about us you can see that they
have a meet our team page you can look
at the different staff members you can
see that they're hiring you can see
different testimonials and even at the
bottom even just having this like text
us link already just makes you trust
them and as you scroll down right they
have their Google reviews all looks good
and it just looks like they have a lot
of content it seems like they even have
their pricing which is kind of crazy
because a lot of people don't ever show
their pricing in this industry now also
as you scroll down okay this is the most
Las Vegas thing I've ever seen I guess
these guys show up at your house
freaking shirtless which is hilarious
but anyways so I guess with these guys
they'll do your lawn and they'll do your
wife so at the end of the day who would
you trust more this person that has
nothing on their website no proof like
this person might show up to your house
now again I don't know anything about
these businesses but after you pay this
guy he might not even show up there's no
about us You Don't See see any photos
you just have no idea especially if
you're going to spend $4 $5,000 these
guys clearly have a team in place so
let's go over to my magical whiteboard
this is a website that I drew let's say
it's for a client as you can see I'm an
artist now as they advertise their
business anywhere right landscapers and
all these local businesses advertise on
similar methods a lot of them do yard
signs right so they put a sign on
someone's yard and where does that go
that redirects them back into the
website some of them might run a TV
commercial so how does that work where
does that TV commercial point to it
points to a number and it points back to
the website now and some of them might
even hand out flyers or maybe they hand
out posters again where does that go it
goes back into the website so the
website is the central Hub of everything
when people find them on Google what
ends up happening right they go to their
website maybe it's Google my business
maybe they are on Yelp maybe they're on
Facebook maybe they're on Instagram
anywhere that they are it goes back into
here or maybe they're running paid
advertising online maybe they're running
Google ads or they're running Facebook
ads now in my opinion if you're running
Google ads or Facebook ads or these
online campaigns you should be running
it to a funnel so we've tested this and
the ironically the best funnel that
we've seen that works really well is to
a landing page that is extremely simple
and all we have at the top is just their
logo like this so people can't click on
all the other links like they can right
here it makes them stay on that page
they have their logo we typically just
have a survey right here with like eight
or nine questions to really pre-qualify
people and then we have a timer that
counts down on when the offer expires so
offer could be like you know 10% off or
whatever and we usually put that right
above the um the form right here and by
having this timer that expires we've
noticed we got way more leads and
customers for our clients but anyways
that is all beside the point here no
matter what they do in their business
they need to have a nice website and you
need to portray this value to your
customer hey you can spend all the money
you want in the world on radio ads and
TV on Yelp on any platform whether
you're a dentist chiropractor doesn't
matter if you're on Instagram and then
people go off of your Instagram all the
work you put in won't matter if your
website is not good and people genuinely
don't trust you this website should
preset
any of its visitors on the actual
business it should show them
testimonials it should show them before
and afters it should show them tons of
social proof show them their team so by
the time that someone becomes interested
in a service and they just call them
they should be
pre-old it should be as simple as just
booking in the appointment and the end
all Beall is this website is meant to
make your client freaking more money I
can't tell you how many of these
websites I saw while doing research for
this that don't even have a single phone
number at the top of the website how is
someone going to know who to call or
what number they should dial this is a
trap a lot of web designers fall into is
they make it look so beautiful so
amazing with hero images and videos and
this and that but it doesn't actually
mean they're going to get more customers
so make sure that your incentive is
aligned with what the actual business
owner wants okay next is retargeting so
what we can do is take all of the
traffic that lands on this website from
any of the streams that we have here and
we can retarget them meaning once
they're sitting on social media on their
phone they're sitting on the toilet
they're watching funny cat videos what
we can do is show this person your
clients website once again right so
they're scrolling they're seeing images
images images or text from their friends
and then what do they see they see an ad
from your client and this is very very
cheap to do you can have a cheap $510
budget on your client's behalf and then
forward that back into the website so
even if your client is not the biggest
business in town they can have this
omnipresent approach in their company to
where as soon as someone lands on their
site it tracks them and it shows them
YouTube ads or Google ads or Facebook or
Instagram ads and now your client is
appearing everywhere so if someone is
interested in this service because they
came in from a yard sign or from a flyer
they're now going to see that business
everywhere all over social media the
next thing it can do is it can help your
clients qualify its leads sometimes your
clients are getting calls that they
can't even service meaning they just
don't provide those services so what you
can do is clearly either list that on
the website instead of having a normal
contact form you can have a dropdown on
that same form that lists out all the
different services that your client
actually provides but if you're more
advanced I suggest go with the survey
option then you can collect way more
details from the client and it just
seems to convert better for some reason
look I'm going to show you one of our
websites right here this is a actual
client website I just changed the phone
numbers and addresses and all the
details so I can actually show it to you
this is for a kitchen and bathroom
remodeling client so as soon as you land
on the website it just looks like a
higher end client we have the phone
number very easy to see as you scroll up
and down it sticks there in the bottom
left hey there have a question text us
here how much confidence does a website
visitor get when they know that they can
text your client now even though this is
literally just a simple contact form and
not much more than that it still adds a
lot of social proof then as you scroll
down we just have nice features that
make it look high-end testimonials right
tons of those you can handpick your
favorite ones or automatically pull
testimonials from Google we have
different Services inspiration gallery
and then we have a nice contact form
with testimonials next to it so that's a
brief look not even to mention all the
different service pages that we have
different galleries the before and
afters that we have on this website
which leads into the next point you want
to make sure you establish a lot of
credibility on this website for your
clients if a chiropractor has no
pictures of himself or his staff and
you're going in and you have to crack
your neck you at least want to be
greeted with a smile you want to be
confident that they're not going to
break your neck you want to be confident
they're not going to injure you or hurt
you or make any of your symptoms worse
same thing for a dentist you don't want
to walk in and be greeted by gloomy
faces and feel like something in here is
Shady you don't want them to start
breaking your teeth you want to be
greeted with smiles and you want to be
in a warm and comfortable environment
considering that it might even hurt and
a lot of people have a fear of the
dentist so no matter what Niche or what
industry you're in make sure you elicit
the right emotion of that website
visitor if there's a business and it's
impossible to find their phone number
it's impossible to reach out to them
their contact form is hidden there's no
about us page there's no pictures of
Staff you don't even know if they're
real it's hard to trust them and lastly
the website is needed for SEO that
search engine optimization if your
client wants to be found on Google
whether someone is looking for that
service in their area or maybe they're
just looking for that specific business
right if I referred you to someone
that's ABC landscaping and then you
Google them and you just can't find them
how will you even find their number sure
I can give it to you but you'll probably
still look them up and do your due
diligence if you're going to spend
thousands of dollars on someone so your
client wants to appear when someone's
trying to Google them and I've even seen
in some situations that competitors
appear when you Google that specific
business and you want to help them out
of that situation I will show you my
entire automated website business bus
model everything from the checkout page
that looks like this how it works after
you click it then I'll even show you how
we automatically create the websites and
deliver all the services so the clients
get amazing results as you can see here
this client got a ton of good results it
made a bunch of money this website form
added an extra half a million dollars to
his pipeline it may look complicated but
I promise you it's simpler than you
think so let's start at the very very
beginning customer purchases our website
in a day program this is roughly how it
looks like now we used to offer a free
trial we no longer do that as you can
see here I like to sell this with a
video then what they can do is they can
hit get started then it opens up a
screen like this and then they enter in
their payment info right here so credit
card debit card whatever and they can
pay online now after they do that this
is our internal go high level setup
right here all the payments are
processed inside of high level and you
can can actually adjust what they get
access to you can have three plans you
can have one completely up to you let's
take a look at this top plan right here
that gives them access to absolutely
everything all you have to do is hit the
details in here and you can adjust the
pricing however you want you can give
them a yearly plan a monthly plan give
them features remove features you can
pause the screen if you want to see what
we offer them at that price now we're
not going to talk too much about this
but there's tons of other ways for you
to make money outside of just website
hosting for example this is our phone
system right here all we're doing is
rebuilding every time they're sending
text messages using our software which
again you put your your logo on at the
top right here you adjust it to your
colors your branding whatever and every
time they send emails whatever you can
upcharge them right here and you can
make profit each time they send text
messages emails or if they generate some
kind of content using our AI services so
after you create the account that looks
like this then we are going to go into
the custom values right here and this is
how it looks this is all you have to do
you have to input this business owners
details you just put in their industry
let's say it's kitchen and bathroom
remodeling right you put in their
website colors so all you have to do is
enter in these details right here if you
go under settings you hit custom values
you'll see that they're all here it's
very easy to edit now the cool thing is
as you edit a custom value it will
change it across the entire website that
we automatically imported with each new
client now look if you want to be really
fancy what you can also do is
automatically have a form send like this
that the client fills out and they
actually fill out all of these details
for you hey what are your brand Colors
oh it's yellow oh it's black and it will
actually automatically fill all of this
for you so you don't have to do it and
then it will automatically generate this
pre-built website that you already set
up for the client as you can see here
this is all custom some values meaning
as they type in their phone number as
they type in their email as they type in
their address it updates across the
entire website once they upload their
logo it updates everywhere if they're on
the concrete space it'll update that
across the entire website and this is
what it looks like on the back end so as
you can see it just says custom values
as you scroll down you'll see it's even
in the headers and you can update this
and edit this as much as you want for
example this is since 2011 if you wanted
to add this like let's say year start
time you can go in here and add that
under name add the custom value hit
create and then you're done all you have
to do is go to the website and just
paste in that code and then it will
automatically pull in any data that you
gave it so this is the before and then
this is the after once you type in all
the different details it'll just look
complete and as you scroll down as you
can see pulls in the City Las Vegas
Premiere kitchen and bathroom remodeling
and you can do this for every single
Niche any industry that you want to work
in you have a ton of chiropractors
that's great make a website for them and
add in the custom values so anytime we
sign a contractor now it's super easy
it's copy and paste and that's also why
I recommend you go into one industry and
one Niche because you can build these
out extremely extremely quickly so what
happens next how do you actually launch
this for a client well if you go back to
our software right here all you have to
do is go back to settings you're going
to hit domains right here and you're
just going to link up that domain for
for the client and then you can link it
up to that website right here it's under
the domain section now what I also
recommend is you actually give the
client access to your backend highle
dashboard so they can go in and they can
respond to their customers they can see
a nice report of all the phone calls
they got all the contact form
submissions make sure to add in a live
chat and the way they're going to do
that is by going over to this section
right here and just linking their
business entirely their Google my
business their Facebook their Instagram
once they link and integrate everything
they can even link up their payment
processor and collect payments through
your software once they do that they can
go under the conversations tab right
here and literally see an inbox of all
their social media messages all their
contact forms everything is going to be
unified into one inbox which saves them
so much time because now they don't have
to log into Instagram and then Google my
business just to check what kind of
messages they have where they could be
missing potential customers also if you
remember in the beginning of the video I
mentioned content AI so you might have
wondered where do we actually put that
content well once they log into this
dashboard and they start using this and
checking it daily or checking their
mobile app which this you can also get
on their phone they can go in here and
they can generate content with AI and
publish it to all their social media
from within your dashboard that is
completely wh labeled they generate
content they can even generate images
then go in here connect it to Facebook
to Linkin to X Tik Tok Instagram just
hit publish or schedule post and it will
be scheduled on all social media which
makes their lives way easier or maybe
their front desk person if they have
someone and the crazy thing is I have
clients literally paying me $300 a month
that I haven't spoken to in over a year
still paying and still happy to keep
using this software we never talk
because we don't need to they use this
like a toolkit that's it it's like a
utility bill this is so integrated with
their business all of their leads all of
their phone numbers are hosted inside of
your platform not only so it can give
them better tracking they can see how
many phone calls they get from Google
from Facebook from their website but it
just unifies everything they no longer
have to check all these different
platforms that's why they keep paying
every single month which goes nicely
into this next point you want to track
and upsell all of the different services
and it's going to look nicely like this
in inside of your dashboard so as you
can see we can attach Revenue numbers to
your service so this automated website
is still extremely powerful for their
business and if you choose to provide
other services like Google ads or
Facebook ads or SEO or social media
management anything else track it all
inside of here because when you go down
to that lead Source report this is where
they cannot argue the value now the way
that they are actually tracking these
numbers is they have to go in and once
they manage all their customers and all
their leads inside of your dashboard
they can actually attach numbers to them
and when they start doing that which
they're happy to do because they want to
know these details too right they want
to know hey did we get more customers
from the website form did we get more
customers from Instagram did we get more
customers from freaking Uber which this
is kind of hilarious this client is a
Savage he told me he was sitting in Uber
and his driver needed some help he
needed a remodel done in his house and
he closed him inside of Uber which is
awesome but nonetheless you want to
upsell to different services that they
can use now if you go over to the
different automations there is so much
that you can offer automatic Facebook
messages right automator Google my
business message request you can even
automate some of their review responses
right list reactivation this one is
killer list reactivation works extremely
well you ask the customer hey do you
have past customers that have been in
your clinic that have done business with
you if they're a massage therapist if
they're a chiropractor they have a lot
of past customers and a lot of times
they never text them and they never
email them so all you have to do is run
this campaign our campaign that we
already have built for you and what it's
going to do is it's going to text them
it's going to email them it's going to
see if they respond it's going to see if
the reply was positive if it was
negative it's going to respond different
things and all in all it's going to get
that lead reactivated and back into your
clients's business and they don't have
to do anything all they have to do is
send you that list and all you're going
to do is hit run but that is an example
of a one-time service I'm going to show
you some reoccurring services that keep
paying you $200 or $300 every single
month to continue using this so this is
the business profile section so when you
upload this logo by the way it uploads
it across the entire website this is
where you can update the business name I
typed in a bunch of sample information
now down here you'll see Miss call text
back and all this does is it sends a
text message to any potential customers
that are calling your client but they
don't pick up the phone meaning they let
it go to voicemail so imagine there is a
plumber right there is a massage
therapist and she gets 10 20 phone calls
per day now chances are she can't pick
up every single phone call she is
extremely busy she is a local business
owner so instead of that person calling
the next plumber or the next massage
therapist all we're going to do is text
them and we're going to say hey this is
ABC Plumbing this is ABC massage therapy
I saw that we just missed your call how
can I help so now it texts them and it
starts a text conversation which means
that customer is saved cuz now they see
that the business owner is active and
it's talking to them and now they can
book an appointment and that's just one
service there's also automated Google
reviews or maybe things like a lead
followup or even appointment booking so
imagine we have this entire website
process and instead of them just going
into a website and filling out a contact
form but now they can actually book an
appointment and get automated followups
so they can click get a free quote right
now or book an appointment right now or
book with our Clinic whatever industry
that you're in it pulls up a calendar
they book their own session or maybe
they book just a phone call now they get
an automatic text confirming that
appointment plus it gives them reminders
the same day it can also text that
website visitor hey we're super excited
for our appointment see you in 4 hours
see you in 2 hours see you in 24 hours
you can have it say anything you want so
this is an ongoing service that you set
up one time and this client will be
happy to pay you every single month now
if you are just offering websites I've
seen people inside of my community
charging $500 up front $1,000 up front a
couple thousand up front and then
charging $100 to $200 per month just for
hosting just to keep this website live
and look them just using this
conversations Tab and this inbox right
here to respond to all their contact
forms their live chat to respond to
their Facebook Instagram all that stuff
that's worth it for them however if you
want to charge $300 a month or maybe
$400 per month then you want to start
offering more services you can pause the
screen and see all the stuff that we
offer these aren't exact prices because
we do change them we do test different
prices sometimes we test free trials as
well and then on top of that you're also
making money every time they're sending
sms or they're sending emails so this
business model is amazing it's a low
ticket offer you can still do high-end
expensive websites if you want on a
webflow or WordPress and charge4 to
$6,000 for those if you'd like but this
is a reoccurring business that will
continue paying you for years I got a
text from my client and I remember
picking up the phone and looking at it
and seeing the words that we all hate it
said we need to talk and I'm not going
to lie to you at this point in my agency
journey I was still feeling a bit
insecure about my services that I was
offering I was offering Facebook ads and
I was even delivering the leads to the
client in a spreadsheet or inside their
email and I didn't know whether Facebook
ads was the best route I didn't know how
to book appointments for the client I
didn't know the next step it felt like
some kind of rat race where I was
getting clients and then losing clients
within like a two to 4mon window roughly
I couldn't understand the value that I
was bringing or even if I was bringing
value right this is early on in my
journey which is very normal in the smma
space people keep their clients for only
3 or 4 months and before I found go high
level and I actually started booking
appointments for my clients I was in the
same boat thing is your clients and my
clients at the time they're not properly
trained to handle the bleed now I did
have some clients that stayed on for 4
months 5 months 6 months and plus but
those people had an established sales
team they were very good at handling
leads they knew how to Cod call they
would properly follow up but most
business owners that are small to
mediumsized they're not trained sales
people you're going to give them a
million leads you can do everything
right on your part and they could just
be bad at sales right think about it the
business owner calls the lead right they
pick up they call them and let's say
they're at work right they're calling
them during business hours this lead is
at work work they 9 to5 and they can't
pick up the phone so what happens I
noticed my clients were just never
calling them again which is insane my
solution to this problem and the way
that I was able to fix that and then
keep clients for 6 months 7 months a
year plus was I started offering
follow-up services and Lead booking
Services meaning as soon as a lead came
in we send him three text messages and
we automatically follow up with that
lead so by the time the client talks to
the lead they're slightly warmed up
right we're sending the lead a bunch of
information about the client before and
afters right testimonials we're warming
up that lead so when the client calls we
can not only track it in one place but
also we can pre-sell the lead for the
client which makes it way easier and I
think that's what makes a really good
agency owner is you bring on more
responsibility and the amazing thing is
you don't have to go in and do all this
manually just set up an automatic SMS
and these will automatically go out you
don't have to do this yourself now when
it comes to a point booking you're
probably thinking wow I have to hire
some employee I have to train them on
how to be an appointment setter truth is
you don't have to do any of that I
didn't do this we're now experimenting
by using like chat GTP and AI to go in
and send text messages on our client's
behalf I'll let you guys know how it's
doing once we figure that out and crack
the code on it and what we've been doing
for years is quite simply having a
funnel okay you have a landing page you
have an appointment calendar page and
then you have a thank you page and the
way that we stru rued that is AD goes to
the landing page and even if you're
doing a lead form you can do the same
exact thing right if you're running smma
stuff uh with Google ads you're going to
need a landing page but if you're doing
ads on social media you can have the
lead form in here and on the lead form
on the submit button have a booking page
and you want to give some kind of
incentive and you want to book a call
okay book a call or book an intro book
something for the client as the middle
step and then once they confirm they go
to the thank you page and on that thank
you page you just share a bunch of proof
right you share a bunch of testimonials
just get the lead excited about the
client's service and when we installed
this into our business and into our
client businesses everything got better
we booked more appointments clients
stayed on longer and honestly they just
fell in love with this service and a lot
of them asked us to do this with their
website which is how we ended up doing
the swas model which is software with a
service so even if they wanted to pause
ads or cancel ads we've integrated this
whole system into their website right so
when they fill out a website form when
they go on their website and they fill
out the live chat it goes through an
appointment booking process so it saves
the client a bunch of time so even if
they want to pause the ads even if they
want to cancel the ads they still stay
on and pay us $300 a month for the
automations and for the appointment
booking and the Google like all the
stuff right all the stuff we talk about
on this channel and the amazing thing is
that when they're ready for ads let's
say they paused it for 2 months when
they're ready for ads again they
contacted us and then we ran the ads for
a month 2 months however long they
wanted to run it now in order for you to
get proper numbers on how many
appointments were actually booked from
your leads the way that you want to do
it is have the client download the lead
connector app which is linked to go high
level and have them use it on their
phone and what you're going to do is set
up a workflow I'll see if I can pull up
something here to show you but set up a
workflow and it's a trigger where
essentially the client just goes on
their phone they press one button and
when they click that it automatically
moves that contact into a booked
appointment and into a booked lead and
that way at the end of the month you're
not just telling the client look we got
you 30 leads you can say look we got you
30 leads and 20 booked appointments and
out of those I can see that you closed
four where a lot of times clients forget
to Market on their go high levels so you
can ask them how many of these leads did
you close and then when you're doing
like a check-in call or just in general
when you're talking to a client you can
ask them and you can show them a list of
appointments that they got and so now
you can keep them accountable and also
you can keep yourself accountable right
you can see how many people are booking
calls how many people are booking on a
calendar if you're getting no bookings
then the problem is your ads right the
ads aren't working it's not the client's
fault no one's responding to your ads
right you send that automatic text and
if no one's responding your leads are
just not qualified so now you have to
improve your service so by offering
appointment booking it can completely
change your agency I highly recommend
you do it if you want this stuff
pre-built and you just want to take our
funnels our appointment booking stuff
you know what to do we have a link in
the description you can click that you
can get access to everything and save
yourself a bunch of time since we've
already cracked the code we already have
high converting funnels that will
automatically book appointments all the
workflows all the triggers everything's
already built out imagine looking at a
campaign and you got 30 leads 40 leads
50 plus leads into your client's account
but then later that day you open up your
phone and you see the worst words
possible from a client hey pause the
campaign we need to talk and you look at
get your phone you load up Facebook ads
manager again you check your lead ads
you check your campaigns and you're
crushing it you're getting so many leads
what could possibly be the problem look
this is the sad reality of a lot of
marketing agencies in fact I've been
there myself and I'm not going to lie to
you I was super confused I've lost many
clients this way where on my end I think
that we're crushing it and then I speak
to them and there's something wrong and
in this video I'm going to show you not
just how to set up lead ads but how to
get profitable lead ads how to set up
profitable campaigns for your clients so
they actually stay now look the amateur
sits down and just delivers leads to
clients here's a name here's a phone
number here's an email go have fun go
enjoy and for you you're seeing you got
30 leads 40 leads 50 leads but the
client when they actually log in and
when they try to call people they have a
30% response rate maybe a 40% response
rate 50% so half of your leads that you
generated don't even freaking respond
meanwhile on the other hand the
professional sits down and they track
leads not based off of quantity meaning
how many leads came in but off of the
leads that actually booked appointments
and not only that but how many leads
actually responded and not only that but
you're optimizing your campaigns based
around what actually makes the client
money and that's exactly what we're
going to cover do you think think your
clients will stay longer if you get them
higher quality leads do you think your
clients are going to love you way more
if you actually deliver them leads that
not only respond but book appointments
that are interested in their services
and then you can take those leads and
optimize your campaigns based around
what's making them money obviously yes
so let me go in and show you how we do
this all right so first thing you want
to do here is load up the Facebook ads
manager we have to create the lead ad so
this is one of my agency ad accounts
that we use to run ads to our company
and this one specifically has actually
generated us quite a few clients so let
me actually show you a sample campaign
I'll load this up so you want to choose
a lead campaign right here right if
you're running lead gen ads you want to
do instant forms you could do messenger
we've tested this website obviously
that's like landing pages and whatnot
okay you have your instant form set up
then when you go inside of the account
so let me show you a sample uh lead form
so I have quite a bit again this is a
live account it's funny this video
actually that you see on here like
pre-loaded on here is actually the video
that we used on ads to actually get
quite a few clients obviously I'm not
going to play that cuz of all the people
that are going to steal my videos and
steal my scripts but anyways if you go
inside of this form let's go into the
sample what you want to do is create
this sample you want to do more volume
once you set that up you want to ask a
couple questions and the way that I like
to do it is by avoiding these prefill
questions right here so you see where it
says this question please list all
services you provide this is a custom
question and what you want to do is go
in here and just ask the questions right
the short answer questions all inside of
here so name email phone number this is
what most marketing agencies do and then
they get these prefill information a lot
of times is doesn't work the phone
numbers don't work a lot of times the
emails are outdated so it's not the best
way to do it you want people to go in
and manually okay put in their name
their email their phone number this is
going to get you much higher quality
leads plus it's going to get you the
most updated lead info now you will get
less leads meaning your cost per lead
will be higher but that's okay because
your clients don't care if you get them
50 60 7050 50 freaking leads if only
four of them respond we want high
quality so that's the first thing you're
going to get that set up once you create
that lead form and I'm going to give you
more tips in the lead form towards the
end of this video as well on how we get
this to be super high converting but
then you're going to go into go high
level you can go into settings right
here and then you're going to go into
Integrations and you are going to link
up your account right here so the first
thing you have to do is link up the same
Facebook page that you're running the
lead ads from so you're going to hit
connect here and you're going to select
your Facebook page from the dropdown
it's going to ask you a couple questions
you're going to hit connect connect and
then it's going to show up here once it
shows up in here you're going to go over
to Facebook form field mapping then so
once you see where it says Facebook form
field mapping it'll probably be empty
for you but maybe if you have other lead
forms you'll see them in here and you're
not done okay you can't just link it up
you want to go in here and let's just
choose uh I don't know random one let's
choose this one you're going to hit map
fields and all this does is it links the
lead form into go high level so when you
click map Fields it should show the
exact questions that you just asked so
what services do you provide and so
essentially you want to create custom
Fields okay now for example right here I
don't there's no section for services so
I created a custom field this isn't my
Live account so I might not even have it
in here all right so I found right there
your main Services best phone number to
reach you you're going to select this
right here and you're going to link it
to phone and all this does is it takes
the lead form info and it ports it into
go high level right here and then phone
number uh so we actually had two this is
actually interesting I'm sharing a
secret with you that I didn't think I
would share so this is we have a custom
lead form that pulls in a phone number
but then we also have a prefill phone
number field that we also link up in
here to have a backup phone number in
case that first one doesn't work it
automatically pulls their phone number
that they have linked to Facebook so
there's a secret hack that I'm sharing
with you so go ahead and Link that one
you can create a custom field then
you're going to hit save once you hit
save it should look like this right here
all right this means that it's fully
linked up now if you want to be a true
expert and you want to get your clients
really good results you want to do
something like this so I have a calendar
that is linked at the end of the lead
form so most people go in here and they
say oh okay thanks so much we'll be in
touch with you soon no this is
completely wrong go in here and add a
booking option right add a calendar
option and from here give them something
of value you want to say something like
congratulations your area is available
and then I have some sample content here
click below to skip the line and book
right into our calendar so of course
this is going to be custom to you it's
going to be Niche specific to you I'm
sure you already know what to put here
then you have a view website button and
then you have the link to the calendar
and now when you optimize the campaigns
you can also track with a pixel how many
people are actually booking so when the
amateur runs ads what they do is
optimize the campaign Performance Based
on what gets a lot of leads right let's
say you have two campaigns one got 10
leads and one got three leads so the
amateur would take a look at the one
that got 10 leads and consider that a
win however if there's no bookings and
no one responded on go high level to
that campaign it is a fail 10 leads zero
bookings zero responses but then you
have the other campaign that had three
leads and all three people booked and
all three people are texting your client
that is the campaign you want to go with
even though that campaign might have
leads for $80 $50 these are much higher
quality campaigns especially if they're
closing sales so that's what you want to
optimize your campaigns around if you
want higher quality leads and if you
want your clients to start getting
better results another thing you want to
do besides appointment booking right and
by the way when I say appointment
booking I don't mean manually going in
there and you needing to respond to the
leads or you hiring another employee to
do that you can just add in a funnel
where all they have is a calendar and on
that calendar people can just manually
book themselves and this could even be a
phone call consultation so your client
can look at their calendar instead of
them having a bunch of leads in their
inbox they can look at their calendar
and see a Time time that each lead has
booked on the client's calendar now it's
much more efficient for the client and
they're going to love you way more on
top of that what you want to do as soon
as the lead comes in is automatically
text them that's the first thing create
a workflow inside of here inside of
automations that automatically text the
client another thing you want to do is
set up an automatic text message that
goes out to your client's leads and all
it does will say hey name right so hey
Susie thanks so much for submitting your
information we are holding your spot if
you haven't gotten a chance to book a
phone call consultation here's the link
looking forward to meeting you sample
message right there works very well this
will also start a conversation we've had
automated text messages like this or
we've also done a conversational
messages as well hey Susie thanks so
much we just got your info can you tell
me a little bit more about XYZ right
whatever your Niche is and whatever your
messaging is also you want to have email
campaigns and this is super valuable
take your client's testimonials take
take their case studies take their
before and afters take any kind of
social proof that your client has and
include them in emails that
automatically send to your leads right
to your clients leads that is and from
there that's going to warm up the leads
for your clients so imagine instead of
your client cold calling a lead and they
said oh wow yeah I saw this before and
after I saw this testimonial I saw this
case study and they genuinely are
excited to speak to your client your
client is going to love you also way
more cuz you're giving them higher
quality leads so if you want your
clients to stay on longer you need to
view yourself as the professional don't
just push everything off your plate into
the client oh well they're just bad at
sales some local business owners or
whoever business owners that you work
with if they are bad at sales try to
help them right try to go in and do as
much as you can with the automations so
they get better and so you can deliver
better results now it seems like not
many people actually talk about this
stuff about lead quality about how to
get better results and look it's it's
not your fault if you didn't know this
that's fine I spent a lot of freaking
time trying to figure this stuff out for
myself and there's really no one else
teaching this kind of strategy if you
didn't know this try to implement some
of these strategies that I'm talking
about here see how it works for you see
if you can get clients to stay on longer
and deliver better results every single
business every business needs reputation
management and it is your respons
ability to show them how it's going to
genuinely help their business expand
everything from getting more leads to
more importantly converting those leads
into paying customers that's exactly
what we're going to cover in this video
here is an example of a niche that I
just looked up we have roofer in Las
Vegas and if you go inside the maps
section here you'll notice that there's
a ton of roofers and honestly if you
click more businesses right here there's
going to be an insane amount now if you
are genuinely looking for a roof or a a
chiropractor or a mustache therapist or
just in general when you go to Amazon
how do you shop for things you go off of
reviews and so for example even though
this guy right here Rhino Roofing is
number two right number two on Google
they have 80 reviews right they have 80
reviews however they have a 4.1 star
rating so you can approach them and say
Hey listen you have a 4.1 star rating
you have a lot of good reviews but this
other guy that's above you Elite Las
Vegas Roofing they have a 4 .7 star
rating so look if I could help you get
right you're already ranked so well in
Google but if I could just help you get
up to a 4.7 or a 4.9 and we can get it
to 100 reviews 150 reviews how much more
business do you think that's going to
bring in right how many more projects is
that going to bring in to your front
door and this is how you really really
sell it and get them to see the value
now what I used to do is I would show
them all the features I would say look
we're going to build you a landing page
like this it's going to say how would
you rate US and if someone CLI Click
Five Stars it's going to go to Google
but then if someone clicks three stars
or or one star it's going to save them
from publishing an online review right
that's exactly what this does then you
could just type in your review here you
hit submit and then all it's going to do
is send to the client so it won't even
get published on Google a lot of these
people what they do is they just send a
Google link to everyone or to everyone
that they think is going to leave them a
Google review and I've noticed a lot of
people the reason a lot of business STS
the reason they don't have more reviews
is because they're kind of scared they
don't know what they're going to say and
so having a funnel like this that weeds
out the bad reviews early works really
well but anyways I used to show this and
then I would show them all the different
features of oh we have this review page
and then it's going to be under funnels
and then if you look at automations you
can actually click get review and this
and that and it would just confuse them
the better way to really sell reviews
and reputation management is by going in
and just showing them their competitors
this is going to be so powerful show
them their competitors show them what
they're doing on a Zoom screen share
like I'm doing right now and ask them
good questions about how much more money
is it going to make them so you want to
tie everything back into more money and
more customers into their business into
higher conversion rates right these
people are probably paying for SEO
they're probably paying for some kind of
marketing and you can use that to your
advantage say how much are you paying
for your advertising and once they tell
you 1,000 2,000 3,000 say okay well look
you're already spending all that money
that's amazing what if I could help you
automate a bunch of your reviews and
we'll automatically send out review
requests directly to a funnel so you
don't have to worry about it and if you
got a 4.7 rating or 4.8 or 4.9 rating
with hundreds of reviews not only are
you going to appear higher but also
you're going to get more phone calls
let's just say Bob suie whatever their
name is if I could help you get an
abstruct one client per month in your
industry how much revenue is that and in
this Niche so with roofers that's an
extra $10,000 right now if you're
working with like chiropractors then
maybe it's going to be you know less per
client but still you can tell them hey
if I helped you get an extra 10 clients
per month what does that mean in terms
of your revenue and you want to just let
them tell you what kind of Revenue
that's going to bring in and you don't
want to tell them you might know your
industry if youve really Niche down the
way that I like to do it so everything
is automated and you can copy and paste
it then you can tell them their own
numbers back to them but you want them
to say it you want them to come to this
conclusion okay great so you would bring
on an extra 10 customers per month what
does that mean in terms of Revenue how
much more money would you make if you
got an extra five customers 10 customers
per month okay that's very interesting
and then you can ask him something like
look when you go to Amazon how do you
typically shop on Amazon do you go off
of the very first listing or do you
typically look at the reviews and you
just buy the one that has the most
reviews and Amazon is a great example I
like to use cuz everyone shops there and
everyone knows about it and once they
admit to you yes when I go on Amazon I I
go buy a lot of reviews you'll have a
huge selling advantage and then you want
to get them to believe that this is
actually going to help them say hey if
we could Implement a funnel like this
right if we can get more leads or more
past customers into this funnel do you
think we can hit an extra 100 reviews an
extra 50 reviews an extra 20 reviews
however big their past customer list is
honestly doesn't really matter cuz even
if it's 20 people right if we can help
them get an extra 10 reviews that still
means a lot and it can still improve
their rating quite a bit and now as you
can see I'm leading them down a path
where in their own mind they can realize
oh actually yes I need this and yes I
believe that you can help me then you
can go in and Pitch them the service we
charge 300 a month you I suggest you do
something similar and then also what you
can do is so I give this template a way
right here that you are seeing to all of
my Affiliates you can check out the link
Down Below in the description for the
free course and then all you would have
to do is just take their past list of
customers which everyone has some kind
of list of customers and just import
them into your go high level account out
and we have an automation right so we
have a whole like funnel and we have a
bunch of stuff built out where all you
have to do is add them as a contact and
then it'll automatically text and email
their past contacts and ask them for a
review so literally in the first week
what you can do is get them 50 20 80
whatever their number is of past
customers you can get them a bunch of
reviews literally within the first week
that they sign up and this is an amazing
service because it brings them so much
money as I just showed and it's so easy
for you to do right we have all built
you just implement it import it and then
send the contacts to a link like that
and they're going to get a ton of Google
reviews and they are going to love you
because you also want to set it up to be
an ongoing service make it as part of
their automation so every time they
close a client or they Mark a client is
closed then they also get added to that
Google review campaign that's exactly
what we do so your clients don't ever
have to worry about are we getting more
reviews are we not how are competitors
doing they don't have to worry about it
they can keep growing their business and
focus on their day-to-day and we can
just handle the reviews you set it up
one time charge them 300 bucks a month
and it's super worth it this is a full
breakdown of how to go from 0 to 1K 1K
to about 5k and then 5K to about 10K per
month by using go high level and then
I'm even going to share with you what
you should be roughly doing and thinking
about and working on at around 6 to 7K
so that way you don't lose your mind and
work hundreds and hundreds of hours
every single week to fulfill for clients
then I'm even going to give you the
roadblocks and setbacks that you might
face on each journey and how to overcome
those setbacks not just from my
experience but now we have hundreds and
hundreds of people in my community so I
see them facing this and I know it's
going to happen before it even happens
and I'm going to show you how you can
overcome that as well now look when I
got started go high level wasn't even a
thing I was offering low ticket services
and also website design to clients and
this took so long for me to grow my
business and now that I travel full-time
and I'm living out of airbnbs and going
to different countries I'm encountering
a lot of other people that are
Freelancers that are doing things that
are similar to when I got started
honestly I had no structure that I was
going off of and I only really started
to scale past 10K past 20K per month in
profit when I started applying these
principles and this style of thinking
that I'm going to be talking about in
this video I liked being a freelancer
gave me way more freedom however my
issue with freelancing is that you are
not really building a real business you
basically have a high-paying job and you
gave up one boss to have multiple bosses
if you stopped freelancing altogether
let's say you wanted to take a break you
wanted to travel you wanted to do all
these things you just didn't want to
work all of your income is gone you have
nothing to go off of because you're
still getting paid per project you want
to start getting into a reoccurring
model so that you don't have to rely on
these one-off projects so I'm going to
make a couple assumptions here I'm going
to assume you want 10K per month to be
in a reoccurring Revenue so you don't
have to keep on getting new clients over
and over and I'm also going to make the
assumption that you want that 10K to be
in profit because let me let you in on a
little secret here a lot of these smma
guys who run social media marketing
agencies that's not all profit they're
counting their ad spend as well meaning
they're charging clients what they're
going to be spending on Facebook ads and
that's included in their fee so if
they're charging 1,000 a month and 2,000
towards Facebook they're counting that
as like a 3K per month client which is
completely wrong that's obviously not
profit not to mention the issue with
social media marketing is that when you
get clients and they're so high ticket
it's great right you might be thinking
$1,000 a month or $1,500 a month that's
exciting yes but considering that
average clients stay for maybe 3 months
4 months think about it if you signed
three clients four clients five clients
seven clients in one month and then all
of a sudden in four months you're back
at around zero cuz all your clients ched
and now you are in the same boat as the
beginner that just started that is my
problem with running a social media
marketing agency and just relying on
that as the main income so let's dive
into the juicy stuff let's talk about
how to go from Z 0 to about 1K per month
now look I'll be honest this is probably
the hardest part in the journey because
at this stage you are learning something
that is brand new you've probably never
ran a business before maybe you've never
talked to clients before maybe you're
not even familiar with Goan level and
you're also probably experiencing some
kind of impostor syndrome you're a
little bit scared that when you sign on
a client you can't deliver on all the
stuff that you promis them and this lack
of understanding or confidence is also
ref reflecting in your sales calls and
this is crucial because it's hindering
you from signing on more clients and
doing the proper amount of Outreach
that's necessary to really scale and
grow your agency you're also probably
having issues with Focus you can't stay
on task and stay locked in into one task
for a long enough time period you're
used to studying and then checking your
phone and then working here and then
checking your phone having 10 million
different tabs open and also you have no
boss you have no one to B ideas off of
and you don't even know if what you're
doing is actually moving the needle
forward you have no one that's giving
you Direction and for some people this
is the first time in their life that
this is actually happening and they have
to fully rely on their own will their
grit and their focus but if you can get
past this stage I'm willing to bet if
you can get to 1 to 2K per month then
you are way more likely to get to 56 and
even 10K per month so don't look at this
goal of 10K and have it be a little bit
daunting just just focus on getting to
the initial one to 2K and then you'll
probably be so motivated and so excited
plus you'll have some client results
some case studies some testimonials that
you can leverage to get even more
clients and your confidence is going to
go up 10f so 0 to 1K your biggest
obstacle is learning high level and then
getting clients to actually pay you some
of you have never done sales before and
so you might need to start with things
like free trials you might need to start
reaching out to your Network and start
getting some quick wins you have to
learn how to start posting in groups and
engaging with people in a persuasive way
that leads you towards a sale you're
going to have to optimize your Facebook
profile you're going to have to optimize
your LinkedIn profile and you're going
to have to start talking to business
owners and a lot of times it's your
first time talking to business owners so
you're working on your tonality now
there's a ton of different strategies on
what you can do to get your first client
in fact I even have other videos that go
really in depth into how to get those
first couple but my biggest suggestion
is to offer a free trial charge
something upfront when you do that free
trial so that way they have some skin in
the game and offer either a Dr campaign
offer Google reviews or offer websites
that's that in a nutshell after this
video you can watch my other one where I
go in depth into all those Services as
far as how to get clients I suggest you
start making posts in groups and start
getting responses and start having
conversations directly off of social
media this is a free Channel you can do
voicemail drops you can do SMS campaigns
you can use a contact form bot or you
can even use some kind of LinkedIn
automation to automatically Outreach to
your prospects and so you can start
doing volume and then start responding
to just the people that are interested
in your services while you're doing all
of that you also want to start thinking
about who is in your network who is a
family friend who is a cousin that has a
friend right who is your dentist where
do you shop where do you spend your
money which one of these business owners
can you actually walk into their
business and help them especially if
you're spending money with them they
will be more than happy to hear you out
and honestly most people overlook this
completely you have a network whether
it's directly in your family in your
friends maybe it's your friend's father
your friend's mother owns some kind of
business but also the people that you
spend money with and asking them if they
want to start and giving them a free
trial is going to be some of the
quickest wins that you're going to get
it's not scalable but it can definitely
get you to that first 1K per month while
you're doing those things you're going
to start ramping up some of the Outreach
that you're doing you're going to start
finding kind of which Facebook posts are
working well which SMS campaigns are
working well what kind of voicemail
drops are working really well and from
there you're going to start scaling what
you see is generating you the best
results right so if you're getting the
most responses from emails where the
most respons is from Facebook groups
maybe you're an admin of a Facebook
group maybe now you want to start your
own Facebook group and start inviting
other business owners in it right all
these ideas are going to start coming to
you and now you have a couple clients
maybe you even have some case studies
that's stage one start doing free trials
and even if you're not making money
start collecting case studies that you
can then leverage and show a bunch of
different business owners it's going to
help you close so much easier take what
works and start scaling that up do more
of what's getting you responses even if
you're not getting clients if someone's
responding to you really well on
Instagram Outreach or on Facebook then
Double Down triple down on that and find
out if there's a way that you can do
more volume sometimes this means you
make more profiles on that social media
account and hiring an assistant hiring
someone to help you part-time to start
doing the Outreach so it's not just you
but you actually have an assistant but
typically that comes after your first 1K
a month as you're around 2 3 4 5K per
month that's what you want to start
focusing on what what is working and how
can I scale this but again at this stage
you probably aren't sleeping correctly
maybe you're still going out on weekends
maybe you still can't Zone in and lock
in and focus and so maybe your diet's
off maybe you're not taking care of your
health like you should and all of this
stuff is linked if you're eating pizza
every single night how in the world are
you going to concentrate and think
clearly cuz you're not running on good
fuel you're going to need good food
you're going to need good sleep and a
good routine that makes you feel
productive so in that first 0 to 5K Mark
honestly a lot of it is going to be
mindset this is going to be huge it's
not about the strategy it's not about
the tactics you have all of that stuff
it's just about doing it consistently
and also not giving up if you don't give
up how in the world can you fail right
all these other local business owners
they have to invest so much to start
their business they have to sign a lease
for a restaurant lease on a truck they
have to buy materials to put on a roof
and all you have have to do is sign up
for a highlevel subscription which costs
like $100 a month it's kind of insane
how good we have it in the online space
so now you're at 5K per month how do you
scale to 10K per month at this point you
are probably quite busy and what you
have to do is start buying back some of
your time you have a formula maybe you
have some Outreach messages maybe you
have a template that's been working very
well for you your sales deck is more
tuned in you have some case studies you
have some testimonials at this point you
need time and the best way to get more
time is to either quit your job that you
have or my suggestion is to buy back
some of your time meaning you hire an
assistant you hire someone from the
Philippines from Latin America and you
can pay them anywhere from three four5
$6 per hour to start doing Outreach for
you and then you just take the
interested appointment also right around
this 5K per month Mark what I suggest
you start doing is you start learning
ads in fact I suggest you start learning
it even earlier after your first couple
thousand online I suggest you start
going to udem me and you can buy courses
on Facebook ads Google ads for 20 bucks
40 bucks and you can learn these high
ticket skills and you can charge clients
$11,000 or
$1,500 per month there's tons of gurus
out here selling you courses for
thousands of dollars honestly you don't
need that go to udem me purchase
something there and have something in
your back pocket that's high ticket
because think about it if you're
charging $300 per month and you have
three clients that's great you have a
$900 per month income there's tons of
people that invest in real estate and
they're happy to get that kind of return
but if you're able to offer ad Services
even if you do it for free in the
beginning as you're learning and you're
charging them $11,000 a month that
business that you had that was making
you $900 a month can I'll be making you
3K per month off those same three
clients and $11,000 a month honestly is
pretty cheap cuz we charge 1,500 per
month we've had clients where we charge
2K per month and by the way that's just
the service fee that's not ad spent
right that's just coming in to us so if
you want to profit very quickly start
learning High ticket skills that you can
offer on the back end and in fact once
you start getting software clients you
can talk to those same people and tell
them hey I'm learning these new skills
I'm willing to try it for you for free
free I'm not going to charge you
anything this first month right if
they're already paying you for SAS and
they're paying you for software just
offer that to them so what you can do in
the beginning is charge people per
appointment if you're not that confident
in your services just yet you're just
learning charge people $100 per
appointment if you're working with a
client like roofers of course if it's
like massage therapist you're going to
have to charge a bit less but they do
weigh more volume and so now you can run
ads completely risk-free and as you
learn you can profit every time they get
appointments so if they don't have a big
budget and they're spending $500 on
Facebook ads or on Google ads but you're
charging them $100 per appointment you
might only make $400 that month off that
client but still that's $400 on top of
your original 300 that you're charging
for SASS and so this BEC really powerful
so you're learning and you get to profit
at the same time off those skills so
let's fast forward back into the 5 6 7K
per month wow this video is kind of all
over the place but okay you're back at
6K per month at this point you probably
want to hire a media buyer or someone to
run all of those ads for you cuz your
time is being spent the last thing you
want to do is spend all day freaking
talking to clients or delivering for
clients you need to start going into
Facebook groups and hire people that are
way more experienced than you that
honestly can probably get better results
than you and run the client's ads
profitably and now you're stepping back
and then you can charge him
$250 per client right so you're charging
,000 or you're charging $1,500 per month
and you're paying them
250 this way your profit margin is still
insanely high and you're running a very
lean and mean business that's simple but
hyper profitable maybe at this point you
also want to hire a go high level
marketer now for me and in my agency
this is one and the same person my
employee that runs all of our ads does
all of our high Lev stuff as well I call
him a performance marketer you need one
of these people trust me they will
absolutely buy you back a ton of your
time and you're not going to be insanely
stressed out because now every time a
client signs up all I do they fill out
an onboarding form I take that
onboarding form and you give it to your
performance marketer they create the
entire go high level account okay and
they manage the entire sub account they
set up all the automations and at this
point you probably already have niche in
the beginning you're willing to work
with anyone you want to get to 1 to 2K
per month very quickly now you want to
have a niche because you want to be able
to copy and paste let's say website hit
a day templates maybe you want to copy
and paste the automations the live chat
the website forms the lead followup
everything is way easier if you're
working in one Niche you have this
person they do everything for you you
just sign clients you hand it off to
this person they set up the entire
account and then a week later you you do
an onboarding call with the client and
you show him everything that your
performance marketer set up especially
if you're doing ads they can set up all
the ads they do the ad copy which once
again if you're in one Niche you pretty
much copy and paste it because it's the
same right you use different reviews you
use different maybe you know business
names you switch up a ton of stuff but
it's pretty much copy and paste because
what works in one area you just have to
figure it out there you test it in
another area and the more clients you
sign on the better your services
actually become because you have more
data you've tested it in all these
different cities why wouldn't it work so
by you copying and pasting and learning
and always testing and AB testing you
genuinely become the expert in that
field because you've tried so much stuff
youve tried way more stuff than this
generalist agency that runs ads for
medical spas massage parlor roofers
chiropractors everyone no you know what
works so at this point business is going
pretty well for you you can take that
appointment setter that you had or that
assistant and you want to ramp up their
hours make them work full-time you have
a system you have a message you probably
have an offer at this point and you just
have to double down on what is already
working get more appointments all of
your time at this stage you want to buy
back your time and all of your time
should be spent on doing sales calls you
have your appointment setter and you
have your performance marketer you have
two virtual assistants your overhead is
still very low the appointment setter is
helping you get appointments and she's
helping you make sure those appointments
show up for your sales calls ideally
you're spending half your day just doing
sales calls and basically just closing
clients on demo calls and fine-tuning
your process and then managing your
business helping your performance
marketer where he needs help you're
onboarding some clients as well so it
takes a week to build everything and
then you do the onboarding call right
you could hire someone for this but
again if you want to keep your margins
High then you can just do this and make
sure the client's happy make sure
they're excited and you want to follow
up with them in that first month make
sure they're using high level make sure
they're fully integrated and they
understand how everything works and you
want to be on top of them about that at
this stage you start investing you have
more money than you have time you are
very busy you start investing in
automation tools things that automate
some of your Outreach and things that
automate some of your manual effort that
you're doing maybe you're manually
following up and you need to have
another virtual assistant that's better
on the phone to start cold calling for
you right if that's your main Outreach
strategy or you could invest in things
like the contact formbot or maybe you
have to do more volume in your SMS
Outreach and you need another
appointment setter just to manage those
leads and book those appointments for
you on your calendar maybe that even
means that you need to start running ads
now I started running ads probably at
around 6 or 7K per month and that's what
really helped me scale very very very
quickly to pass 10K per month and I kept
on growing cuz I had ads so maybe at
this point you take a little bit of your
profit 1K maybe 1.5 maybe 2K and you
throw it into Facebook ads now of course
this is kind of dangerous cuz if you
don't know what you're doing you're
going to lose that money but if you have
a formula if you have an offer you have
a good closing framework then there's no
reason why you can't start making sales
from Paid ads and really that's the best
one because when you're running ads
these are people that are raising their
hand and they're saying yes I am
interested in your services and so
they're just easier to talk to they
actually convert way more and now things
will be way more smooth sailing and
everyone that's in my community of
course has all of our automations and
Outreach uh messages and scripts and I
even give away how I scaled the with
paid ads and I show the exact ads that
have helped me book a ton of
appointments you can get a bunch of
inspiration from that if you are inside
of the community Community but even if
you're not and you just test it honestly
you have enough budget $1,000 to $2,000
per month is enough budget to properly
AB test and really try a bunch of
different stuff and see what starts
getting you appointments and from there
if you want to scale from 10 to 20K per
month it's honestly simpler that's why
when I first mentioned the hardest part
is getting from zero to 1K per month you
have to break so many beliefs cuz at
this point you're already doing quite
well and you have to do more of of what
works and increase the budget on ads
right fine-tune your operations maybe
you hire both people full-time now so if
you had a contractor that's doing your
performance marketer that was working
per client now you want to hire him
full-time maybe he doesn't want to work
full-time so you have to find someone
else and hire them full-time so these
are kind of your issues it's more
operational problems that are going to
start coming up again great problems to
have though right no complaints there um
but you want to hire people full-time
you want them dedicated to your company
you don't want to work with contractors
forever you want people that are on your
mission and you are doing weekly calls
with them you're motivating your team
and you're just filling up your calendar
with sales calls typically honestly if
you do four to five sales calls per day
you should be scaling at a nice steady
pace and the model that I love with all
of this is software with Services
because like I mentioned earlier these
smma guys are losing clients and they're
starting from around zero if you have
clients that churn if you have clients
that are leaving this is the stage you
also want to start really analyzing and
actually I would say after you know your
first five six clients if people leave
you want to kind of analyze and see what
you can do to get better so really at
this stage you want to really track
everything if clients are leaving you
want to know why and you want to know
why they're not being down sold into go
high level so at our agency if a client
wants to leave or if they want to pause
we switch them to a pay per appointment
model so it's no longer a flat fee of
$1,500 per month they pay anywhere from
$100 to $200 per appointment and most
clients love that as a downsell so
instead of me losing clients I still
have them but it's slightly less
profitable and that's okay because we
have the ads built everything is
integrated everything is connected
everything is done so it's an easy model
it's an easy win and even if they don't
want to do that we have them so
integrated with high level they are
still paying $300 per month and we're no
longer delivering all of the ad services
and this is social this is very
important because over a long enough
time Horizon even if you have no clients
maybe you want to have no clients that
run ads you no longer want to do media
buying you no longer want to have an ads
company Facebook ads Google that's fine
in a year in 6 months in 6 years in a
couple years however long if you want to
do something else you still have all
those Baseline clients this is software
with Services you have the Baseline
clients and you have reoccurring income
so you're not starting from zero and
this is so low maintenance because
they're just using the software their
front desk is using it on a daytoday
bases and this is freaking crucial I
have clients I haven't spoken to to over
6 months but when I log into the
dashboard I can see them responding and
using it every single day so I don't
need to speak with them because they're
managing all their leads their pipelines
or opportunities within this dashboard
so it's proper reoccurring income and
you're no longer a freelancer so if you
want to get to 10 K per month with just
SAS Services just lower ticket stuff
that's going to be anywhere from 20 to
40 clients that you are going to need
but if you offer ad Services all you're
going to need is maybe seven8 nine
clients depending on how much you charge
and that's it right so of course churn
will be higher but you always want to
down sell the SAS and you can get there
much much quicker than if you just focus
on SAS so many people leave money onto
the table because they don't know what
to offer with high level look could you
grow your company by just offering high
level Services of course you can sell
them for 300 or $500 a month and that's
great but that's going to take you so
much longer to get to your goal of maybe
it's $56,000 a month maybe it's $10,000
maybe it's
$20,000 per month what I'm going to give
you is the fast track backend services
that you can offer to clients to start
bringing in more profit you're doing the
hard hardest part which is getting
prospects interested in what you have to
offer so if you're doing all that hard
work and maybe getting on these demo
calls or getting on some of these sales
calls or reaching out to them via DM and
you're not doing what I'm going to share
in this video then you are absolutely
leaving money in the trash you're
leaving money for other agencies to come
in and swoop up your clients it makes no
sense I'm going to go through a list of
services that you can offer with high
level and then towards the the end of
the video I'm even going to give you an
offer that you can give to clients or
potential clients even if you're brand
new something that's completely
risk-free for you and risk-free for the
client and this stuff doesn't just work
for me I've been releasing this to my
private community and they're all doing
it and they're getting results and
Landing clients in a risk-free way so I
know this stuff works I'm going to share
it with you so you can do the same in
the very beginning I was offering
services for an extremely cheap rate I
was literally offering Google ad
Services Google ad management we were
bringing you leads and running your
Google ads landing pages all that stuff
for $200 per month and guess what I
literally would jump on calls with
people and tell them my price was 200 a
month to run your ads and some people
would still tell me you are too
expensive oh that's that's too much I
don't know if I want to do that and this
got in my head I thought wow how can
anyone afford any of these services and
at this point I will still meeting with
clients in person I was prospecting in
my local area and I was trying to sign
clients but even in the in my head this
was before high level by the way so we
were just doing the lead campaigns this
was such a difficult business model
which is ultimately why I ended up
getting a job cuz it wasn't worth it one
client $200 right another client that's
only $400 it takes so much effort to get
these clients and it's because I didn't
really understand how to sell benefits I
was selling features I was telling them
all the stuff I'm going to do inside of
the Google gole ads I was telling them
all the different keywords and I was
showing them the landing page and here's
what we're going to Target here's how
much searches your Niche gets and this
is completely wrong and I see the same
thing happening in high level people are
going in oh look at this conversations
tab look at this calendar look at these
automations these workflows these
reputation and all of it the client will
still tell you this is too expensive if
they don't see the value look I have no
problem selling one service reputation
management for 300 $100 a month and
there's people out here giving away the
whole farm and running ads and doing all
this crazy stuff for 300 and they're
still getting that price objection and
it's because they don't know how to
properly sell benefits what is the
client actually getting from using this
service that's something you want to
keep in mind no matter what services
you're offering whether it's stuff I
mentioned in this video or other stuff
that you might know that I don't mention
you can have all the add-ons in the
world and the AI tools and this and that
if they don't see any value they're not
going to pay you a single dollar for
your services I promise you the issue is
not your price it's your mindset around
how you're presenting this offer to them
and most likely it's your sales skills
so let's dive in the first one I have
for you is website design I'm talking
custom website design I've made videos
about this in the past and people have a
lot of questions around it the thing
with this is you are offering a full
custom website to the client meaning you
are building it out you can do this
inside of go high level take a website
template and fit it to their Niche fit
it to their industry and I know what
you're thinking you're probably thinking
look I'm not a website designer I'm not
some website developer I don't know how
to build this High converting website I
don't know the benefits that a client is
going to get it's very simple I'll give
you the solution right now what you're
going to do is go inside some Facebook
groups and you can find a website
designer that can build this entire
website for you for $300 to $400 for the
entire thing and you can charge $4,000
5,000
$6,000 to the clients now here's the
thing your contractor is not going to
put in the content of the website the
way you can get these done relatively
cheap is you have someone take a
template and you make it look nicer and
you can buy a template potentially a
template that's already built you can
buy that from someone and then just turn
it into your Niche buy a Dental website
template from someone else inside of the
community for 100 bucks 200 bucks and
then you can use the website AI content
tool to bust out and create all the
content for you on the entire website so
will it take you some time sure it might
take you a couple hours to go in and
copy and paste some content and generate
it from the automatic AI Builder I have
another video on how to do websites in a
day using AI you can check that out if
you don't know how to do this after this
video but it's extremely simple don't
hire a website developer for thousands
of dollars where your profit margins are
going to be slim for them to build the
whole thing just hire someone to give
you a template and then you use all the
AI tools to actually fill out that
website and if you don't know what makes
a high converting website just know if
it's a local business owner they want
calls think about the customer what do
they want to see you have the form to
the right make it very easy to fill out
the form have the phone number at the
top and include lots of social proof and
this will be an amazing upsell cuz now
they need reputation management and then
it automatically takes those reviews and
puts it directly on the website if you
still want more help with the website
design stuff of course I mean we have
proven website templates however what
you could do is simply buy and book on
web design okay go and watch some
trainings buy a udemy course and just
spend a weekend just learning about what
makes a high converting website and then
you'll know more than 99% of people and
you'll be able to see exactly which
website template you want to go with
which website template you want to use
when you actually hire a contractor so
your profit is insane you're charging
4,000 5,000 and only paying 400 to get
this bill and once you find someone that
you like working with use them for all
your websites I have a contractor that I
use for every single website that we
sign and I trained him how to use and
how to find the right content using AI
with that website so I don't even do
that content part he just does it for us
and then I'll typically spend an extra
one to 2 hours going in and tweaking
some of the content but again that's
well worth your time and if you're
wondering who's going to pay $44,000 for
a website this is an insane limiting
belief I literally have a live sales
call also on this channel of me selling
a $4,000 website to a client live so if
you have that objection in your mind go
watch that video and watch me overcome
objections and actually sell that
website also real quick if you want our
client getting scripts our client
getting strategies our Outreach DMS
literally everything a to then you can
go ahead and check out the free course
in the description if you want all of
our snapshots imported into your account
I'm providing all of that it's
completely free if you don't have a
highle account then you can sign up for
a free 30-day trial down below and I
will give you access to everything sales
call recordings additional services that
you can actually offer how to sell those
services and how to charge High ticket
everything is in there so let's dive
back into the video the next one I'm
going to talk about is not so much High
ticket but it's called the website in a
Day package very appealing name we offer
this to clients essentially all it is is
you build out one of these websites like
we talked about except you fill out the
content and you build this out one time
and you offer it to all clients so it's
a templated website if a client has no
website they would much prefer having a
templated website the custom feature in
this website in a day is just the logo
and it's their reviews you populate
their reviews which again are automatic
you're not copy and pasting reviews and
you put their logo at the top and that's
it that service alone is $150
and clients will absolutely jump on that
that don't have a website they know all
their competitors have websites this is
an amazing service it takes you 2
minutes to do right swap a logo and
automatically pull reviews there's a
widget pull the reviews and then you're
done all right so the next two services
are some of the biggest ones that I
think people leave on the table I'm
talking Facebook ad management and
Google ads you can learn one you can
learn both that's completely up to you
for some reason some people have a fear
around oh I can't learn Facebook ads or
I can't learn Google ads look it's
really not that hard again go to udem me
and you can buy a $20 course and learn
the basics of running these ads in a
freaking weekend dedicate some time go
to a coffee shop order 10 coffees so you
don't fall asleep and just go through
these videos it's not difficult you're
leaving so much revenue on the table in
fact I've had people inside of my
community tell me oh after a couple
months the clients asked for more leads
and how amazing is this this client is
telling you hey sell me ad Services sell
me lead services and instead they're
saying oh yeah I don't I don't know no
don't do this learn ad services or hire
a contractor to run it for you I still
suggest you learn it so you know the
basics you are in this field you need to
become an expert you need to understand
how some of these Facebook ads work
because that service is $1,500 per month
that $300 per month client can turn into
1,500 so if you have two clients you're
making 600 bucks per month and you
upsell them ads now you're making
$33,000 per month what a difference that
makes in your agency and again that ,500
per month is the service fee meaning
that just goes to your agency if you
don't have a contractor that's all
profit if you have a contractor you can
certainly pay someone you know
$250 per account and they'll run the
whole thing for you and you surely could
do that but I still recommend you learn
the ins and outs and roughly how to run
it yourself do it yourself a couple
times so you understand how it works and
then after a couple clients then you
hire a contractor and you have someone
take over the whole thing for you in the
beginning after you learn this stuff you
probably are going to think wellow this
can't be this simple cuz after you learn
it you'll see you'll pull back the
curtains it's like The Wizard of Oz
you're going to pull back the curtain
and realize it's not freaking rocket
science and you still might be a little
bit nervous to offer it to your first
couple clients so here's exactly what
you're going to do you want to have an
offer that is an irresistible offer one
that I love and this is exactly what I
did as I started learning ad services
and I started upselling my clients is I
would tell them hey I'm learning this
new skill I would just be transparent
right tell them hey I'm learning this
new skill and I would ask them do you
have the capacity to take on more
clients if they said yes if they're open
to having lead Services then I would let
them know look I'm going to run this for
you for free you're not going to pay me
you're just going to cover the ad spend
and all you're going to pay me is every
time we get you an appointment so you
cover the ad spend let's do a small
budget 500 bucks a month $11,000 a month
no contracts let's just run it for one
month and what we're going to do is
every time you get a booked appointment
we're going to run our funnel and every
time you get an appointment in your
calendar that shows up and that's going
to be $100 now different niches it's
going to be different pricing of course
right if someone's doing Roofing you
could charge more than that you could
charge 150 200 per appointment if
someone's doing chiropractor you're
going to have way more appointments but
they're slightly lower ticket and this
way it's risk- free for you and it's
risk free for them if you offer it for
free like a free trial it can work but
i' rather do the the payer appointment
because you're still incentivized and
you're still kind of inspired to learn
this skill and then run it and also
start getting some kind of results in
your back pocket and now you're building
experience and you're building a rapport
with the client and giving them
something that they actually want in a
very risk-free way do this for two
clients three clients four clients and
at the end also make sure you phrase it
hey I'm just doing this as a test and
then from there we can talk if you want
to continue by the way also I would
really appreciate a testimonial once
we're done cuz I'm you know I'm taking
all the risk I'm running all the ads I'm
spending my time learning this stuff for
you and for your business if at least
you can just send me like a quick one to
two minute video testimonial with your
results and how many testimonial and how
many appointments you got that would
mean the world to me and even if you get
five booked appointments that client
right which is not a lot off a $500
budget right that's not much but it's
still extra revenue for you and you're
getting a video testimonial of someone
saying hey yeah we got five appointments
and we got some leads off Facebook they
were pretty good you know a lot of them
were not qualified but still it was
definitely worth it I think I'm going to
continue even that as a video
testimonial put that on your website and
and they're saying that you're getting
them some kind of results and trust me
this builds proof with your next clients
the next one is going to be reputation
management slightly lower ticket you
could charge $300 per month for this and
essentially they're inside a high level
and you do a review campaign I've talked
about this in previous videos and
essentially their past customers get
reviews on their Google Map business as
well as what you're doing is anyone that
comes in now and they inside high level
if they mark them as closed or hey we
completed this client it automatically
sends them a review a lot of business
owners forget to ask for reviews so by
doing this and by using your app your wh
labeled goh high level SAS and with all
that set up it's extremely valuable to
them if you sell it properly and you
show them the benefits hey Mr business
owner if we can help you get an extra
one client two clients or hey all of
your competitors have 80 reviews and you
have 16 do you think if we get you more
then you would be a higher rated company
you'd get more customers you'd get more
clients the obvious answer answer is yes
when you ask good questions like this
it's much easier to close CES all of
these Services can work and honestly I'm
not the hugest fan of free trials but I
know that they work and for a lot of
people they work very well the only
thing about free trials if you do any of
this stuff and offer a free trial make
sure to collect some kind of deposit so
that you have their credit card and you
have their card on file so you can Auto
build them in you know whatever a week 2
weeks after the free trial is over and
after you've done this successfully for
a couple clients one client two clients
three clients and you roughly have a
niche maybe you don't know your exact
Niche yet but you know they're close
enough you're going to start to get a
feel for which Industries you like which
Industries you like working with and
after you get niched down all of this
stuff is essentially copy and paste
right so if you're on Google ad if
someone is looking for roofing you know
all the best roofing keywords and now if
you want to run Google ads for roofers
or even Facebook ads for roofers you
know this general idea of what ads work
and a lot of the stuff is copy and paste
the review campaigns the lead follow-up
stuff a lot of this stuff is copy and
paste and you can do it for multiple
clients so it's very easy to set up the
hardest barrier is the beginning but
after you get past that it gets much
easier if you never take the time to
learn this you'll be stuck in a rap race
for the rest of your life in fact I
don't even care how good you are at
getting clients at closing clients at
lead prospecting if you don't understand
these principles your clients will be
leaving faster than you can sign them on
you'll be less happy you'll run a more
stressful business and everything you do
will go out the window cuz it won't
matter if clients are leaving every 2
three months every four months you're
consistently just stuck trying and
trying to get new clients new clients
new clients you'll never actually have a
real business where you could kick back
and travel hire someone train someone
deliver a good service get texts from
your clients that tell you you've made
them half a million dollars in 4 months
and you'll never have that peace of mind
knowing that you are doing good in the
world it's true imagine you get on a
client check-in call and the client
pulls up his dashboard of projects that
he's closed or business that he's closed
and he's looking at your leads and he
looks up at you and he says you know
what I think we made half a million
dollar in 4 months directly from what
you sent us and if you don't believe me
I have another video that's all about
that Facebook ads can be so complicated
and honestly a little bit overwhelming
but one of the biggest factors that
determines your success when you're
doing any kind of Facebook campaign is
the campaign structure and who it's
being shown to that's why I'm going to
break down my entire strategy here for
you on how we run our ads and how we get
amazing results and I don't even mean
getting a cheap cost per lead or cost
per appointment no I like to run
campaigns and track the ROI on those
campaigns to make sure that it's
actually making money and it's bringing
our clients a return on investment this
way everyone's happy right what kind of
business do you want to run a business
where you're always stressed out about
where's the next Prospect where's the
next lead there's tons of agency owners
out there that are making 10K 20K per
month that have terrible client
management and they're forced to
constantly just innovate and do more
prospecting send more messages and
because they're good at sales they're
able to make it work but I would rather
do the opposite I'd rather be okay at
sales but keep my clients forever keep
my employees happy because they're
always working on the same accounts
speak with clients always in a positive
tone and have my clients text me because
they actually like me so let's dive into
my laptop and I'll show you what I've
all right so look this is not going to
be some basic video where I'm going to
show you some of the basic Facebook
features no I'm going to show you how
the real money is made this is what
keeps clients staying on your service
paying 1,500 a month $2,000
$3,000 per month consistently for a long
time all right so let's dive in as you
can see here this is a live campaign I'm
going to refresh it you can see some of
our cost per leads that we are getting
and a lot of these are actually booking
appointments as well with our clients so
it's not just about getting leads but
it's actually taking it one step further
and getting our clients booked
appointments and then also getting our
appliance sales and I'm going to show
you how we optimize around sales in a
little bit here let's talk about
strategy and let's talk about how we
actually Target when we first launch so
in the beginning what we'll do is start
with three different adsets now of
course this matters on the client's
budget so if they don't have a big
enough budget we'll start with two ad
sets at about minimum $20 per day the
first one that we do is going to be very
broad so we openly Target now we work
with local business owners if you're
working with people that are across the
us then still keep it relatively broad
right target like one interest and make
sure the audience size is massive that's
the whole point of this very first one
second one is going to be an interest
stack so with an interest stack we don't
just Target one interest but we stack on
multiple that are related to our Niche
so let's say we're working with gyms and
we want to Target people that are
interested in some kind of Fitness so
what we'll do is stack it on top of each
other like this but also we want to make
sure that the audience size is quite
large we're going to talk about audience
size here in a bit but I've seen that
the bigger the audience size the better
the results generally for the client so
I want to make sure there's a ton of
different interests in here and a ton of
big ones and when you're stacking in
interest on here a big key that you want
to remember is think about what is your
ideal audience what is your ideal
demographic interested in and this is
very important because for example if
someone's interested in Men's Health
Magazine they're obviously someone
interested in health if you're trying to
Target people that are wealthy or
affluent what kind of stuff are they
interested in maybe then you have to
Target things like luxury watches luxury
cars now of course you're going to get a
ton of people that aren't wealthy
following that as well however that's
the general principle that you want to
think about and then the final one that
we start with is going to be a custom
audience now for local business owners
this is a little bit difficult because
you're kind of limited to one small
geographical location so what we found
is we can actually get a database of
homeowners now in the beginning I was
thinking what if we just got a list of
homeowners in a certain area let's say
Las Vegas I downloaded that and then I
uploaded that as a custom audience and
we just ran ads to those right cuz if
you're working with a buber a roofing
company a Remodeling Company they want
people that own homes now instead of
going out into each and every area and
purchasing a new list this can get quite
expensive what we've seen work well is
you can actually get a list like this
and we already have these so I actually
allow my community just to use my list
and then you can create a lookalike
audience meaning you import this
audience and tell Facebook hate find
people that are similar to these people
and then Facebook does the magic for you
it's it starts linking up all these
different leads and it sees that okay
these people have this in common this in
common this in common right through
interested in decor and new home stuff
and then you can import that as an
audience so all you need is a couple of
these sheets you combine them you put
them together you upload it here and
then you're good to go in any Market cuz
Facebook can put the two and two
together and give you the homeowners
this can also be website visitors right
people that have engaged with the
Facebook page people that have seen
previous apps retargeting this kind of
stuff the only thing is most small
businesses and most local businesses
don't have this kind of data a lot of
times they don't have anything set up no
pixel no anything so we're quite limited
I typically just do homeowners but you
can also make lookalike audiences around
other stuff like website visitors or
things like leads past customer lists
and so forth if you have a bigger client
and now you also might be thinking well
how do I like really just hyp specific
Target my ideal Avatar like let's say
you want to Target business owners in a
certain area you can certainly go in
here and try to find that as an audience
right create some kind of audience where
it's like people that own a Facebook
page or that own an Instagram page but
what I've seen work way better is you
let your ad copy do a lot of the
targeting for you meaning instead of
putting in business owners under the
targeting here what we'll do is actually
talk to business owners in our video in
our images in our ad copy and then what
we do is we allow Facebook to do its
magic to take its algorithm and go out
and find the business owners within that
location that we want to Target so we
have a lot of high-end clients that sell
products for 30,000 50,000 $70,000 plus
and what we do is we filter people
through a survey we send them to a
landing page and then to a survey versus
trying to Target people that are
interested in Lamborghinis and that live
in Las Vegas and this kind of thing I've
just seen that small audiences don't
work near nearly as well as much bigger
audiences so let's actually take a look
at some of these live ads that I have so
you're going to launch those campaigns
and by the way when you launch these I
like to launch four different ads inside
of each ad set so in here we would have
the same ad copy and have different ad
images or videos okay but the ad copy
stays the same we test this later on
plus we work with clients all over the
us so I kind of already know and have a
gut feeling of what's going to work but
we'll have four ads inside of this ad
set and we do that for every single one
cuz again we're just testing the
audience if you're not sure about what
the ad copy should be then of course you
can slightly tweak it and make them
slightly different and then see what's
actually performing better so let's take
a look at a live account if you are
generating leads then you know that is a
winner right that is a winner so keep on
running that one and then when you
relaunch the ad set add more winners or
take hints of what's working well and
recreate that sometimes that means
duplicate sometimes that means make
something similar to that if you are not
even getting leads then what you want to
do is take a look at the click-through
rate so let's go ahead and scroll down
here as you can see this is a winning ad
set you saw the cost per lead it's doing
very very well and again for this ad
account we're selling like a $30 $40,000
product so it's working really well the
click-through rate the CTR is high
meaning 4% of people click through
that's good if you have anything less
than 1% you have to relaunch it the ad
is the problem or it's the audience
maybe people are just not interested
into what you have if you're targeting
broad like I showed you you want to keep
changing the ad and the different ad
copy our cost per click is also very
good it's very cheap because we have a
good ad and a good audience if your CTR
is also bad then make it broader and try
to make it more relevant another thing
that you can look at is frequency now
frequency here this is how many times
someone sees that same ad so on average
people are seeing this ad
2.39 times so if this ad was working
really well how it is right now and then
all of a sudden out of the blue out of
nowhere it stops to work we're going to
go in here and we are going to duplicate
this ad okay we're going to go in here
and we're actually going to duplicate
the whole ad set okay not just the ad
each ad set remember has four ads we're
going to take that and sometimes we'll
turn off all the ads that aren't working
as well will keep the one that's
absolutely crushy it as the only one in
that group some sometimes we split test
this and sometimes that one does better
but also sometimes we just add other
winning ads inside of that same ad set
also real quick if you want our client
getting scripts our client getting
strategies our Outreach DMS literally
everything A to Z then you can go ahead
and check out the free course in the
description if you want all of our
snapshots imported into your account I'm
providing all of that it's completely
free if you don't have a high level
account then you can sign up for a free
30-day trial down below and I will give
you access to everything sales call
recordings additional services that you
can actually offer how to sell those
services and how to charge High ticket
everything is in there so let's dive
back into the video now to decrease the
frequency we're going to go onto the
adset level and we're going to exclude
an audience and the audience that you
want to exclude is people that have seen
your ad or people that have clicked on
your ad or people that have landed on
your landing page via that pixel so
you're going to go in here and exclude
an audience okay right here you're going
to hit exclude and this way it won't
show that add to people that have
already seen it because if that audience
has a high frequency mean a lot of
people are seeing it but you're still
not getting any leads we have to force
Facebook to show it to New audiences and
honestly sometimes for local business
owners all you have to do is just hit
duplicate and that's it if we have an ad
set that's doing really really well and
crushing it so for example if this ad
and this ad set just stopped working but
it was absolutely crushing it like it is
right here getting $26 leads getting a
bunch of appointments more than 50% of
these turn into appointments then what
we'll do is take that ad set and just
duplicate it and we literally change
nothing we just duplicate it cuz
Facebook Works in clusters it's showing
it to one group of people and sometimes
all you have to do is just tell Facebook
to refresh it hey stop showing it to
these people show it to these people
over here and when you duplicate it
that's how it works however when you
duplicate it you want to make one small
change so it doesn't confuse Facebook
and show it to the same audience what
we'll typically do is change the Budget
on that ad set by like $1
$11.50 something very very small so it
doesn't change the performance or change
the budget or anything else like that
and then you quite simply just hit
launch very easy one thing you must
understand is that every single ad set
every single ad is going to die out the
creative is always key especially with
local businesses we don't have an
unlimited area right we can't Target the
whole us all we have controlable over
really is some of the interests but at
the end of the day there's only so many
interests you can go after right yeah we
have the custom audience and stuff but
the ad set okay the ad image the ad
creative the ad video is the main thing
that you're going to change to get your
clients good results when it comes to
targeting unfortunately we're a little
bit limited so one thing I've seen that
works really well when it comes to
launching new ads is getting organic
images on your client's behalf go to
their Facebook page go to their
Instagram page look at people that are
tagging themselves for example if you
work with gym owners look at people that
are tagging them in stories look at
people that are tagging them in the tag
section on Instagram on Facebook on any
platform and try to find those people
and use that as an ad image and that's
it cuz these are organic images this is
what social media is made for and what
we always see is for some reason these
ads do the best I used to go into Fiverr
and submit all these fancy Imes and have
these crazy designs and Banners and
beautiful logos and animations and
nothing worked as well as just an
organic video of someone taking a selfie
or someone working out in a space or in
our space in realle modeling nothing was
working as well as just an organic
selfie right someone took if you work
with the roofers imagine a roofer is
just standing on a roof and he just
takes the selfie and he's just smiling
an ad like this is going to work way
better if your client does not have ad
images like this which a lot of them
don't you need to be the one that goes
out and tells them listen you need to
send me photos and send me videos we've
gotten to a point where we've tested so
many videos I actually give my clients a
script okay I give them a script that
they can say when they're standing
inside of a rem model or on a roof that
I know will produce results and get good
leads so one more thing I want to add
about optimizing campaigns is we never
change the budget or really anything not
the ad copy not anything after an ad is
already live meaning we launch an ad set
like I showed you here for let's say $20
that is what I like to do if it's
already launched whether it's performing
well or it's not performing well I will
literally first duplicate it and then
shut this one down and this has worked
best because when you start coming in
here tweaking the budgets it tends to
reset an ad so if you have an ad set or
an ad that's absolutely crushing it do
not go in there do not turn off the
other ads I I leave it as is this is
what we've seen work the best if you
want to launch additional ads that look
just like this because the results are
so good all we do is go in here
duplicate or just quickly duplicate and
after we do that and after we get some
initial results we'll actually make a
new ad set and we call it winners and
what we'll do inside this ad set is we
will take the winners from all of these
right the ones that get the highest
clickthrough rate the ones that get the
most leads the ones that get the most
appointments the ones that get sales if
there's any and we actually put them
inside of here sometimes this means
there's two ads sometimes there's three
ads it all depends on the client's
budget and so we'll take the ad copy the
image and we'll throw it in here now as
far as the audience we'll take the
winning audience from these past three
and slap it on this one so we can really
see the results and we can see what's
working best when you're picking
different audiences and different stacks
and when you're picking the radius and
location for your client make sure the a
audience size is as big as humanly
possible if you see an audience size of
a 100,000 people or less I always tell
the client look this is going to do way
worse I would rather increase this
audience size have it minimum 100,000
and then try to Target people with our
ad copy meaning in our ad copy I'll say
blank city homeowners or let's say they
just want to focus on a suburb within
Las Vegas I'll mention that suburb in
the first line of the ad but you do not
want this audio size to go down if you
have a tiny audience size then you are
better off running really broad
campaigns and then having as many
interest Stacks as you can or just doing
the homeowners campaign like I mentioned
but keep that number as high as you
possibly can so look all of this is good
and great however if you can't track a
client's ads down to the sales and which
lead is coming from where then your
client still might leave I get this
complaint all the time yes we tried
Facebook ads and they worked well for
month one month two but then for some
reason they just stopped working and my
first question is always asking those
same business owners were you still
getting leads did you still get leads
during that period but let me guess you
just stopped closing the leads am I
right with that and a lot of them say
Yes actually now that we think about it
we got a lot of leads and here's exactly
why that happens these leads right when
you have agencies that are running their
own marketing campaigns and they're
running different ads all they're doing
is optimizing around okay well look this
ad had $17 a lead this ad had leads for
$43 or $26 so let's turn off these ads
even though they might be working in
getting sales from those and let's just
keep doing more of these cheap leads and
this mentality is completely backwards
you're thinking too Technical and not
all about the client like you should be
so for example we'll track as you can
see website leads here right they're
coming in from a survey we can see that
a lot of these are actually scheduling
appointments so I don't care that
they're $26 just cuz this one is 17 does
not mean that they're actually quality
leads that actually respond and by the
way we always like to run website leads
so that's like landing pages surveys
that kind of stuff and the way you would
do that is with a platform like this
this is go high level again if you want
to sign up for this even if you don't
want to offer like Sash and all the
other stuff doing this just to track
your ads better and to show your clients
like this and automatically respond is
well worth it you can sign up for a free
30-day trial using my link down below
but basically this is how it looks you
can see right at the end of each week at
the end of each month you can go into
this and just take a look at exactly
which ad they came from which ad set
they came from and what your client does
is they go in here and they Mark which
one got them appointments or which one
got them sales and you can make this
extremely easy and it also makes it
really easy to see what information do
we have right we have the leads full
address we have a bunch of info are you
the homeowner what's your scope of the
project what's your timeline right they
chose as soon soon as possible as you
can see here and so we know this is a
high quality lead even if there's no
sales we still do take a look at this
data and we want the high quality leads
if you look at this tab right here it
says appointment complete quote given
and what we can see is that when you
actually click into it it's a lot of
sensitive data in here we can actually
see that they closed this project for
$33,000 right so let's say that this
lead that they closed came from one of
our ads that is more expensive let's say
it came from this one right here at $43
only 10 leads came in wow so expensive
the normal agency would then just shut
this off and not track the right ads not
track the ads that are bringing real
sales make sure you are in alignment
with the clients and again you can
review that at the end of each week and
take a look at the lead journey in here
and it's still so crazy to me cuz this
is stuff no one really talks about even
if people know how to run ads they don't
know how to properly optimize the ads so
the cents actually get results and look
it's probably not your fault you've
probably bought courses or you've seen
other YouTube videos about how to run
ads and no one's telling you the most
important thing what ads actually bring
sales right so you can do all the
audience all the targeting correctly but
if you don't know which ads to turn off
and which ones to keep on it's like
you're Flying Blind and no one wins in
that situation they certainly don't
teach you this stuff in school the cheap
UD to me courses you might be buying
even some of the high ticket courses a
lot of them don't teach you this stuff
as in depth as if you're just sitting
here on the ground and testing these
things so if you didn't know this I hope
you now have a good reference point on
something you can come back to and you
have more ideas and stuff you can test
and actually get your clients killer
results cuz at the end of the day that's
what really matters you want your
clients to feel good about you you want
to feel good about your clients you
don't want to be consistently always
running after people you want to have
that feeling in your gut that you're
going to try your absolute best and
you're going to get your clients amazing
results and then you can hire a mediate
buyer or you can hire someone else to
manage this for you so you could step
back you could travel you could do the
things you actually want to do in life
you can step back and you can focus on
getting more clients that's how you
properly grow your agency build a nice
Freedom business while also being really
ethical about it most people over
complicate their website so much they
think that these business owners that
they work with are going to hyper
analyze every little section and does
this color fit here does this element
look right here they care about every
little detail as if their client is
looking at it under a microscope when in
reality this couldn't be further from
the truth most business owners just want
to see that you are a real company that
you are a real person that has some kind
of online presence and that you do what
you say that you do I see so many people
spending weeks on building this out and
making sure sure that every color is
perfect should I use purple or no maybe
I should use red or no maybe I should
have a green theme and then they spend
another through weeks trying to build
their logo and trying to put together
their branding before they even have a
single client look the truth is you do
not need to over complicate your website
you don't need to have 10 million
different pages all you need is a few
psychological triggers that show your
clients that you are the real deal and
have a few elements that build trust in
their brain so when they look you up you
look like a real business in fact I'm
going to break this pattern for you by
giving you a website that you can import
with one click you can drag and drop all
the different elements however you want
it I'll even give you my recommendation
on how you should structure this website
and where you should put certain things
on the website this way you can get it
done and go back to doing the important
things in your business which is driving
Revenue driving profits into your
business and by the way I've been guilty
of this as well I've had multiple
variations to my website I've tested
different websites and quite frankly
I've tried everything I've asked clients
past clients existing clients hey what'
you think of my site did this build
trust what elements really stood out to
you what made you trust me over our
competitors and I'm going to be giving
you that winning formula here today now
full disclaimer if you plan on running
advertising campaigns to your website or
to your funnel you're going to have to
be a lot more strategic with this
approach there's a lot of complexity
when you start bringing in cold cold
traffic what we're going to be talking
about here today is a general website
that everyone can look at when we were
spending money on Advertising we were
putting in $1 and taking out $3 back
meaning we would spend ,000 and I would
always get at least two clients from
that which we charge each client $1,500
per month meaning we made back 3,000
that first month not to mention that we
have a 3-month minimum and most clients
stayed much longer after that so the ROI
is massive imagine every month 1,000 in
and then you're taking out 3,000 back
scaling in business becomes a lot of fun
when you have numbers like that that you
can work with and that you can play with
but we'll save that topic for a
different day but let me actually dive
into my screen and show you this exact
website template and then towards the
end of the video I'm going to show you
exactly where you can go to download it
and import it into your account
completely for free and use it for your
business let's dive in all right so
let's start at the very top first thing
you're going to need is a domain this is
your business name.com you can use a a
bunch of different websites like GoDaddy
Cloud flare I like to just use name Che
this one has served me very well
throughout the years it also gives you
free privacy on the domain so you don't
have to pay extra for It Go in here set
up a free account and then just put in
your domain right here.com you can
purchase it it's not much it's $10 or
$12 and then you'll have somewhere to
place your website and also we're going
to make emails with this domain as well
so this is a beautiful template that I
am going to be giving you so that you
can use with your agency as you can see
you can put your logo here at the top
left then at the top right you can put
in a email that you have on your agency
and even if you don't want people
emailing you which you probably don't
this still builds trust within your
agency I would even go as far as saying
put in your phone number next to it CU
even though you don't want people
calling you it builds trust and it shows
that you are easily accessible when a
client is doing their due diligence on
you and if you don't know how to set up
like a support at your company website
what you can do is go into G Suite you
can just register the domain you point a
couple records and you have it set up
it's very very easy to do so all-in-one
sales and marketing platform we help
Niche so you would put we help
landscapers Thrive or we help
landscapers get 45 leads in the next 90
days whatever it is that your offer is
you can put that at the Top If you have
one if you don't you can use something a
bit more generic automate your lead
generation followup in Project
acquisition today I like to use this
type of verbage so below that what we
have is a video now look I do this on
purpose at this point there are a lot of
other agencies and they're working in
multiple different Industries so what I
like to do to stand out is to actually
have a video and by having a video it
builds your brand and it shows people
what you look like what you sound like
before they even reach out to you and it
builds that trust and the crazy thing is
it doesn't even really matter what you
say in this video that much people are
only going to watch the first 10 or 15
or even 20 seconds of the video and
that's it what we do is we actually have
a wh labeled video that we give to all
of our Affiliates that sign up to go
high level with our links so they just
copy and paste our video on here and
they just put their logo at the top and
it's already a high converting video
anyways you can mention a little bit
about yourself what you guys offer and
so forth so let's keep scrolling here we
have another section that maybe you can
add in some of the services that you
offer or what are the main benefits that
this client is going to get from using
your services and I would even make it
Niche specific and talk about their
Niche and how many projects you could
potentially bring them and so forth
here's another section for you and again
I have a bunch of buttons on here like
get started for free because I know that
a lot of people do free trials in the
beginning if you don't offer free trials
you can just put contact us today or
schedule your initial appointment what I
like to do is actually introduce
scarcity inside that website and what we
do is work with one company per area and
so what I do is I'll show you at the
bottom here check availability today
this is how I like to phrase things
we're here to serve you claim your spot
today before your area gets reserved so
we work with one company per per zip
code or per area or whatever and so this
makes them apply to work with you and to
even see if their area is available and
so when they click this it's going to be
a pop up and then you can put in your
form in here after you import it so
let's keep going here we have build your
funnel get started you know monetize
fast so for this section you can
obviously replace this and put in your
own stuff here's a couple examples of
what we give away inside of our
community uh and this is what I
recommend you do so full High converting
website automated lead follow-up full
transparency conversation system bookm
more appointments with calendars boost
your online reviews 100 plus directory
listings and so forth another section
that you can have would be something
like this right generate leads and
follow up automatically automated
appointment and estimate reminders right
manage all your social media and online
presence in one place and then below
that we actually give a bunch of
benefits that they're going to get as
well like capture New Leads manage full
websites track every sale right online
appointment scheduling never lose
another lead again get customized
follow-up campaigns multi-channel
campaigns two-way communication right
every everything that we offer with go
high level on top of social media
marketing Services fully automated
appointment booking and so forth and
this also makes you stand out because
instead of saying Facebook ads we have
way more and we talk about way more
stuff than just we run campaigns and so
what you can do is add that into your
free template that you have as well as
you can see it's right here and add in
some benefit also real quick if you want
our client getting scripts our client
getting strategies our Outreach DMs
literally everything A to Z then you can
go ahead and check out the free course
in the description if you want all our
snapshots imported into your account I'm
providing all of that it's completely
free if you don't have a highle account
then you can sign up for a free 30-day
trial down below and I will give you
access to everything sales call
recordings additional services that you
can actually offer how to sell those
services and how to charge High ticket
everything is in there so let's dive
back into the video now as we keep on
scrolling you can take this section you
can even make it like an About Me
section or maybe it's about your
Facebook ad process and so forth now
let's keep scrolling if you don't have
testimonials what I recommend you do is
just simply remove this section alog
together until you get some and and by
the way a lot of people think that you
need to have like Google reviews or
whatever Yelp reviews before you end up
putting them on this section but what
you could do is if a client says
something nice about you let's say in an
email to you or yes we closed you know
multiple projects Yes we made money from
your campaigns and so forth so I would
just take that section in that email and
just quote the client you can remove the
five stars if they didn't leave you five
stars but just quote the client and then
you're good to go the next section I
would have is a short brief section
about you you don't need to overdo this
just put a nice photo if you don't have
a nice photo of yourself use one of
these AI tools that will generate you in
like a business suit and then use that
on here and then put a little bit about
yourself how you learn marketing and so
forth is another section for you
satisfaction guarantee if you have some
kind of offer you can put that right
here if you don't just put satisfaction
guaranteed at the end of the day I'm
sure that if a client really didn't like
you and you didn't perform you probably
wouldn't charge them or you would give
them some kind of discount or maybe
you'd work for free or maybe you would
even refund them so just put that in
here it makes people feel better about
what they're doing and then also
frequently asked questions is important
as well so you can include that on your
site there's one thing that we didn't
talk about on this website and I didn't
include it because I assumed a lot of
people aren't necessarily going to have
case studies and if you do have case
studies this is the most important part
of your agency website now as you see
this is a one-page website it's kind of
just like a funnel page so there's no
internal Pages however I would
absolutely include this at the bottom or
even towards the top so I would have
videos and case studies and also quote
the video as well because some people
aren't going to watch all of them but if
you find the best quote and you take it
out of the video it's going to look much
better now I have a lot of case studies
so I feature them we have a whole
separate page but even if you have two
even if you have three or whatever I
would just put them on this page maybe
even towards the top like in this
section and even if you don't have a
client raving about your services I
would just film your own case study
video on a campaign that you're working
on for example if you are running ads
and your client before they joined you
they were getting a $100 cost per lead
and then you took over their campaign
and it's $25 per lead I would just make
a quick video showcasing what you did so
you're case studying your own Services
you're saying look this client before
they got started they were paying $100
per lead here's a couple changes that we
made here's a few things that we edited
and now they're getting $25 per lead
they're located in Miami Florida this is
an amazing result and the crazy thing is
we did this in the first 7 days and even
if you make a short video One 2 minutes
long and you just put that on your page
it's going to make you seem way more
reputable and you're going to call me up
could you like run me for an example
that's role play and let's go for it so
I have more of an idea of what I can say
essentially yeah let's do it yeah so uh
let's say I'm ringing you right now so
I'm ringing you and you pick up the
phone all right
hello hello hey is this uh B we were
just texting a little bit back and forth
yeah is
B amazing so yeah you were interested in
getting I think uh I forget your offer
you were interested in getting uh 10
appointments in 10 days right yeah yeah
yeah that's that's for okay amazing
sounds good yeah I was looking into you
I was also looking into some of your
competitor some of your competitors uh
you guys are open right just just making
sure yeah yeah we're open we're we're
working you know parts of your online it
it said closed for some reason I'm not
really sure why but um anyways I'd love
to show you this I see you guys have
some good reviews uh I'm not gonna lie
though some of your competitors have
more reviews um but it says you guys
have been in business for like 10 years
right yeah we've been working since um
10 years I mean do you guys have more
than like 10 happy customers would you
say no not not really we're struggling
at the moment in terms of getting leads
I mean we've been working with other
companies but we're not really fulfilled
with that at the moment but right but
like over the past 10 years you've had
more than 10 happy customers right yeah
I would say okay so how come how come
you only have 10 five star
reviews yeah I mean like we haven't been
focusing on that at the
moment okay I mean why not do you just
like do you want your comp like do you
want others to have more reviews than
you or like why haven't you been
focusing on
it I mean I just haven't really thought
about it I mean I'm I'm not an online
person I'm more of like a word of I like
we work off referral we don't we're not
really in the online space at the moment
um I'm an old school
person well sounds good I mean yeah if
you want like all these top guys that
I'm sure you see like their trucks and
everything on the road a lot of them
just run like they they forget too you
know a lot of them have like these these
review Systems in place so it actually
automates like the whole thing if you
want uh I could set something up for you
as well and just give you like five
reviews or 10 reviews in the next 7 Days
completely for free we'll just install
it in your business and see if maybe
that works for you uh would that be
something you you even
want yeah but like I don't get it like
why why do I need reviews um when I can
just ask somebody else to do it for me
like I ask I can just do it myself ask
my past customers yeah you certainly can
well well why don't you I mean you've
been in business for 10 years you have
10 reviews so why why don't you
now you bought it up I think I will
definitely um text over my friends I
mean not my friends sorry my
clients get them in okay sounds good how
many past customers do you have like
would you say do you have a list of them
or like yeah I do currently um yeah I do
somewhere I have like around 100 I would
say a list of customers maybe more just
on the top of my head so my guess is
like so what's your plan right now now
after you get a customer you're you're
going to text them and you're going to
say hey yeah just you know after the
job's finished I'll just let them know
that hey I just want to review um just
fill one out for me that would be great
okay what if I told you we could just
text like a hundred of those people that
you said you have as customers we could
text them a link um that basically
filters out all the negative reviews so
if someone chooses five star reviews
it'll redirect to Google and then if
someone chooses like one review um it'll
just go to your email inbox and it won't
get published like would that be
something that you would want oh so you
guys do that yes we can and like I
mentioned I mean I'll give you a free
trial as well so it's not like there's
any risk I mean you could of course you
know do whatever you want into your
business um and and I'm going to show
you how you can even ask like I'll show
you our exact text messages that we send
to people to get a lot of reviews so
even just by us working together even if
you don't want to do anything like just
take our text messages and use those
because you'll actually get more reviews
um so anyways when's a good time to chat
tomorrow tomorrow be great yeah 2 p.m.
cool so what I'm going to do uh is I'm
actually going to look at like a bunch
of your competitors and I'm going to
look at all their reviews I saw you guys
have 10 but I mean just by Googling like
some of your competitors have 123 was
like the top one the other guy had 77
like it's it's it's pretty crazy I'm
sure you've heard of these guys the top
guys in your city so I'm going to look
into their business I'm going to look
into like why they have reviews why they
have so many I'm going to look into
their reviews like system I'll do some
some backend spy work detective work
okay I'm gonna be I'm gonna be like an
FBI agent for you I'm gonna I'm gonna do
everything that I can uh to to do my due
diligence and then I'll just deliver
everything for you uh tomorrow when we
talk and yeah that would be great that
would be great take thank you cool all
right so I'm going to book you in right
now uh I'm actually going to book it in
did you get that text message that I
just sent confirming that meeting yep
I'll just I'll just confirm back cool do
do you mind uh just do me a favor just
just respond back to that and just say
yes just so it confirms in my calendar
and then like we can make sure that
we're there ah yes cool all right great
amazing all right I'll see you tomorrow
all right I I like the ending bit when
you said confirming it because I I don't
usually do that I feel like if if that
was implemented people would respond and
maybe the shate would increase yeah I
mean the biggest thing too is like you
want to uh you want to personalize it a
bit to where you tell them like hey I uh
and by the way I did no research no real
due diligence uh but while while you're
on the phone if you have their like
business name you can actually click
into it and then like look at them live
on Google and say yeah and I would even
bring up like negative stuff by the way
did you know the a Sean Smith he
actually left you guys like a onear
review you guys seen that on your
business like I literally bring up live
stuff as I'm talking to them and then I
would say cool like I mean is that a
real customer or is that like a fake one
and sometimes you junk they say it's
like a fake person like I don't know I
think it's my competitors and then I
even tell them cool well I mean tomorrow
when we talk I can show you how to
actually get rid of that like I'm sure
it's it might it might be costing you
customers so I'm going to look into that
and I'm going to see how we can remove
it tomorrow okay and then they're gonna
say yes that's a great way thank you and
just last U my last
question so you know my SMS text how I'm
acquiring clients in terms of like um
the response rate I want to increase it
because out of for example I'm just
going to give you some stats that I've
done for like 3 4 days these are just 3
4 days stats but like I like it's a
they're quite like the same so from 200
um SMS Tech sent out five people have
said yes and four meetings booked how do
I increase it so in my initial message I
also say something like 25 qualified
appointments in six weeks but I'm doing
gmbb and Google reviews so I can't
really promise that much but if I
Implement coaching and upsell them on
Facebook that is possible but would that
be misleading so how can I restructure
that um initial SMS text to make it
better increase my response rate I mean
it's not terrible uh I've heard of
people that send 200 and get none so I
mean it's really not terrible and these
are cell phones right yeah these are L
okay good so yeah that's the first thing
is make sure you're texting cell phones
not
landlines um yeah it's I mean if you're
upselling Facebook ads you can certainly
say that 25 in the in the six weeks but
you can also test it by saying something
shorter term by saying five appointments
in five days or you can say something
like hey are you open I can get you five
reviews in the next five days right and
all a Google review campaign prospects
will be like attracted to reviews I feel
like they'll be attracted to clients
because well of course but if you're
selling SAS then you know like like for
example I didn't even know what that
initial text was so when we did our uh
role play then I didn't know whether to
take the review angle or the appointment
angle because I'm not I'm not 100% sure
exactly what it is that we're selling
here um but if you're selling reviews
then you have to go with that angle
because you can't say like hey I'll get
you 28 appointments or 25 appointments
and then immediately on the call go to
reviews because it's just a little bit
like it's not lining up um but you could
do 10 appointments in five days or five
appointments in 5 days I think I might
datab reactivation I think so let's
let's role play it right now it doesn't
have to be exact so let's say okay just
pretend that you're calling me and I'm a
plumber so go ahead so ring um hello
who's this um hell okay ring hi hello is
this usually they pick up and say hi so
you're supposed to say hi yes hello how
are you is this all right is this Pavo
Plumbing yes yes this is Pavo Plumbing
how can I help you
hi nice to meet you well I was looking
at plumbers online and I noticed your
information but I couldn't find um a
website or reviews so I would like to
know if you're currently
opened uh yes we're we are open uh it
should should be on
there it should be okay are you
currently uh receiving enough incoming
inquiries
because I went ahead and um I felt like
this is a very valuable uh resource and
I went ahead and built a mup website for
you that could be interesting to help
you increase your sales are you
interested in looking it up and would
you have any time sometimes would you
have any time coming up so that we can
look it up and dive a little bit into
it um well we we already have a website
um oh you already do okay and you're
happy about it everything is
functional uh well we could be getting
more
jobs oh so what you think is potentially
missing okay that's good where where so
this is me talking to you now where do
you think people uh normally hang up on
you or where do you think it doesn't go
well do they usually hang up on you
before you can finish all that sentence
yeah
before that
yeah so we we could keep going and then
like you know like I could coach you on
like what happens after this but my
guess is that you never actually well
you don't often get past like that
beginning point so let's let's reverse
the roles and let's pretend that I'm
calling you again I know I'm putting you
on the spot so awesome job like you
didn't you know come prepared for this
so let's let's just reverse the roles
let's pretend I'm calling you so I'm
ringing um yes say say hello and I'll
hey is this uh Stella
Plumbing yes speaking
hey uh yeah I'm just wondering if you
guys are still open tried to look you
up yeah we're currently open can I help
you okay um yeah that's odd I tried to
click on your website try to look at
some reviews I didn't find
anything um well we are still working on
it but maybe I can help you
somehow yeah definitely uh I was just
looking for a plumber here in Las Vegas
and it seems like guys had some good
photos I I like your work I actually
went ahead and build you a website do
you guys want to see
it well how long that how long is this
gonna take do you think the website well
it's already done so maybe 15 20
minutes okay well I'm not sure when I'm
available this week when do you think
that could happen yeah I mean we can
chat later today we can chat tomorrow I
mean look all of your competitors ABC
Plumbing XYZ Plumbing they have like
freaking like 80 reviews you guys have
four stars now it says you've also been
in business for like 20 years so I'm
pretty sure you have more than four
customers right indeed yeah so okay how
how come like you you guys don't ask for
reviews or like what's going
on uh we've been kind of busy and I'm
not sure you know about the best way to
go about it I'm not sure if it's going
to be beneficial if they leave battery R
views and how to manage that so uh we
haven't managed that yet but that's a
good point maybe yeah we should book it
up and see what you have to offer got it
yeah and most of the time they're not
going to be that nice like I know you're
being extra nice to me Stella but but
but most of the time they're going to be
kind of mean they're like what what do
you mean those guys no those guys suck
like it's they're usually pretty mean
you know like so so expect them to be a
bit more rough um but that but that's
the way I would do it I would go look
yeah it's done I mean look I'll tell you
what uh I'm going to do my due diligence
I'm going to study your competitors and
I'm going to look at all their you know
websites their businesses I'll look at
everything and then I'll just show you
everything that I find is that is that
cool if we jump on zoom and I show you
all
that all right cool so yeah I could do
tomorrow at 4 and then you just book in
so anyways um that's just an example I
could try to explain all that stuff to
you but like I I'd rather just show you
live because you know um it's it's a
conversation and I'm just not I'm not
talking about mockups or websites or hey
I could get you reviews or conversions
I'm just saying look your website's down
I built like the shorter the better like
I the least amount of words we can say
the better and um you know I built your
website you want it yes no okay you have
no reviews do you want more reviews like
it's just so simple right it's like a
third you can you can ask a you can you
can cold call a third grader and sell
them some chocolate with this script so
um it
works I'll probably just rehearse and
make it as simple as possible yeah just
yeah it's too complicated that's all
you're just using too many big words and
uh yeah especially when it comes to
calling contractors you know these guys
small words yeah a lot of it really is
kind of lack of reviews all right so we
found the first paino which is they have
one review and he just said the second
paino there's another paino right there
so he's saying he's getting a lot of
people to his website but not enough
calls Facebook ads aren't new landing
pages aren't new right doing automatic
email followup SMS campaigns all that
stuff is not necessarily new however
your angle your twist your version of
how you do it that is new and you're
going to see exactly how I structured it
and exactly why they signed up and
everything here in a second we talked to
several different companies we've got
them on hold we've looked into other
Facebook ad companies so now I know that
what I have to overcome is the fact that
we're different I don't know where
exactly I'm at financially to spend
money to get more lead like do you think
this is a high quality lead obviously
the answer is yes another huge pain
Point how are you guys following up uh
we don't have a system open for us to
come in and say well do you think you
can get more sales if we just
automatically followed up I'm letting
him tell me what he's not sold on yet
I'm never going to give a price to
anyone that doesn't see the value so I'm
first going to ask do you guys think
this is something that could that could
work for you absolutely yes it does so
that's the first objection is can you
send me an email there's definitely a
lot to unpack here training my sales
reps to work with the system I'll be
ready to move forward with you right
after this phone call sounds good I'll
I'll do that so there it is 1,500 a
month and he's ready to move forward and
sometimes people over comp at sales so
much like he's already in here he's
already sold don't ask more questions
boom client closed so he is now paying
$1,500 per month for using the software
a member inside of our private community
and one of my goad level Affiliates sent
me a message and he asked me for some
client getting advice and instead of
giving him some long essay I decided to
jump on zoom and close the client for
him while having him in the zoom call so
he can learn how it's done firsthand we
closed this client for
$1,500 per month for SAS I'm talking no
Facebook ads no lead generation
campaigns there are a few additional
services that we are going to offer on
top of the SAS that you're going to see
in the video so let's dive in I'm going
to give you a full breakdown on exactly
how the call went you're going to hear
everything that I said to this client
and then I'm going to show you and
explain to you why I said what I said
exactly when I said it gotcha yeah yes
sir yeah my name is pav but you know
don't don't worry if you mispronounce
that I spent my entire life you know
correcting people from pavl from
everything so pava we we've heard about
you you know mentioned you I'm sure you
guys have talked a little bit about so
this is interesting because they have
actually seen or heard my name before
and it's not like they've you know seen
any videos or anything like that but
they actually found me in a Facebook
group when I was giving value I'm going
to touch on this a little bit later
about how I actually approached Facebook
groups and how now even though I never
closed this client I've never met them
before my name looks familiar so we're
going to touch on that a little bit
later what I'm working with on and what
I'm interested in but we've known about
you um you know I'm sure caught you up a
little bit but with our websites and our
website builds and how many we've gotten
where we're looking to go um I'm 27 Old
now he just turned 30 uh you
know with with our with with our
showroom now so if you notice they're
already kind of like joking with me and
stuff and in the beginning I always like
to start my calls by saying some kind of
joke or just keeping it very
light-hearted that's why when I first
started I even said you know look man if
you can't pronounce my name it's fine I
spent my whole life freaking correcting
people on my name and XYZ I don't tell
my whole life story but I do typically
mention that I'm an immigrant and we
kind of move to this country and I'll
mention different parts and sections of
my story and sometimes people want to
know more than they ask me other times
they don't and we just move on with the
call but but at least now they kind of
know a little bit more about me and I'm
kind of sticking out I'm not just some
guy offering them Services they're like
oh yeah it's that guy from Ukraine who
was an immigrant and his family always
worked really hard and and and all that
and you have a unique story as well so I
would bring up something from your life
and you know make a joke about it or
something and as you can see here he
made a joke about his friend his
business partner and he said yeah he
just turned 30 he's an old man now and I
said wow old man and basically you could
have harped on this even a little bit
more you could have said dude that's old
are you having lower back problems or
what and see I just I keep it
light-hearted cuz I actually initially
learned this because I did so many sales
calls when you're doing five 6 8 hours
plus of just talking like this on Zoom
dude it gets so annoying like I started
making jokes and everything to make it
more fun for me I would jump on a call
and I'm like oh man dude you're from
Florida awesome dude like you ever been
bit by an alligator I hear you guys are
freaking crawling with alligators over
there and I'll just make I'll just make
stupid jokes cuz it it would make my
more fun than just being serious all the
time so let's keep moving our sales reps
and our team and where we're looking you
know we've only been doing this well
it's been familyowned and operated for
for many many years um but I got out of
the Marine Corps handful of years ago
and I've been running the company you
know you guys are like us we're all
young we're we're hungry we're looking
to build something I've got two kids has
two girls uh so we're we're hungry we're
looking to grow and build something uh
but pavl or Pavo Pavo Pavo uh you know
my brother's done done all of our
marketing stuff we both got out of the
military with our marketing degrees and
one he's one to sit on a computer and
take off with it I'm I like being
Hands-On I like being in front of people
so in the past several years he's
developed our six six sub seven websites
and ranked them um you know I I enjoyed
email and our conversation with him
talking about what he can do and the
cons so he's talking about the email
Outreach that we used to get them on the
call and by we I just mean my affiliate
he was doing email Outreach and he was
using one of our scripts that we have
and that's exactly how we jumped on this
call um I didn't do any email Outreach I
don't actually even know exactly what he
said but I have an idea cuz he used our
template that's initially how my
affiliate got connected with uh this
potential client consistency that he can
do uh you know I'm I'm working on with
all of my sales teams I'm working on
having all of our guys focus on one
thing and one thing that they do best
you know there's a lot of different
areas a lot of cogs on the wheel with
our cabinet business you guys know that
just like marketing business a lot of
different ways you can go but if we
could do one thing you could do it great
rather than doing 10 things well and
that's that's why I've touched base with
and I was very impressed with his email
and again we're looking forward to
seeing what you guys can offer on the
Google ads side cool amazing amazing so
so to be clear so you ranked like the
eight or nine or 10 websites yeah yeah
we did a lot of like um cabinet type
keywords I mean we didn't we didn't do
like a whole bunch of different keywords
we just kind of focused on kitchen
cabinets um cabinets uh you know he's
starting to rank in in Floren kind of
stuff Branch out in some countertops but
we got a couple Roofing websites we just
finished our tile website you know and
all of you know with our with my home
company our website or whether it's
Roofing or tile it's to get my sales
reps on the phone it's to get our foot
in the door nine times out of the 10
people don't know all the things we
offer our websites just focus on one
thing and they get us in the door and
then they find out that we paint they
find out that we do cabinets countertops
the whole nine yards um so that that's
where we're at with those that's amazing
man I was goingon to say you guys are
probably the most uh techsavvy
um cabinet like contractors I think uh
ever man A lot of times I'm I'm helping
people and I'm helping contractors
install zoom on their phones they could
jump on one of these calls so so you
guys are uh I had ahead of the curve
there which is which is amazing um so
you guys offer quite a few different
Services right I mean like you mentioned
Roofing painting cabinets all that stuff
right kitchens bathrooms um I'm under
the understanding that you guys want to
specifically focus on the kitchen and
baths side first or in the beginning or
just we want people we want people to
know that we do kitchen remodels right I
brought two sales reps in uh from a
different company the Amy was doing 1.6
with her company Amy actually trained
Travis they're both young with families
as well uh Travis left doing 1.2 with
that company um I guess it's my salesman
technique I don't know but but I was
able to get them on board as a with us
being a startup company essentially but
of course it was very attractive to them
knowing that they can help build
something and be a part of something
we're all not making much money now you
know it takes a lot to buy a showroom
and the vehicles and to get started um
but but they're they're excited to be on
the team and again it's not it's not me
anymore for a couple years it was just
me and my partner and we were doing it
all and we were making all the money but
now with you know our eight employees
they all have family got a family you
know we need more leads you can have the
best business in the world but without
leads it's not worth anything uh and
that's that's where we're at it's it's
time to to spend some money on some of
this and get more leads coming
in yeah definitely and all goes for us
saying like it's not even just about
leads right you guys want booked
appointments like at the end of the day
you can have you can have a million
leads but if if you know 2% of them are
turning into appointments you're closing
half of those that it doesn't it doesn't
really matter you know and that's kind
of the issue with like I'm sure you guys
have Ed Home Advisor Angie's like how's
all the other companies is you know
they'll send you a million leads but
doesn't matter they're being sent to
four or five other contractors right
right
so yeah amazing actually I'll cut in
there and I think one of the the smarter
guys because like he didn't fall into
that trap ever cuz I I mentioned it our
first call yeah yeah they're like no
they're way too smart for that so kind
of SK that painful period yeah I think I
think at least at least once a day I
tell Angie to take me off their caller
list that's fantastic man you got you
guys are awesome man it's funny cuz uh
yeah I'm pretty much at the same age as
you guys so I'm I'm I'm 28 myself uh so
I'm like right right around your guys's
age I mean I also started my company uh
very very young as as you guys I
actually uh immigrated over from Ukraine
and so I grew up with that like super
hard work ethic uh you know like didn't
see my family because everyone was
always grinding and working real hard
and everything so I kind of uh you know
developed uh developed the same
character traits so I feel you on that
man I've been growing the business also
for a little bit and actually in so I've
always been working with contractors but
more specifically in the past 3 years
since right about like after covid my
specialty became kitchens and baths and
it kind of happened on accident I was
working with contractors all over that
did flooring and painting and this kind
of stuff but uh it seems like everyone
wanted more kitchens I don't know my
guess is maybe the profit margins that's
like my small guess but um so that just
became our bread and butter man so at
this point like it's it's cool because
when uh when he reached out to me you
know we only work with one company per
area because I don't really believe in
working with multiple companies
especially like it doesn't make sense
right if I'm helping you guys crush it
in the kitchen space in the kitchen
space bathroom space I learned something
that works and then what I use it for
another company and then like that's a
competitor it just doesn't make sense so
uh yeah man so I don't have anyone
actually where you guys are at so you
can kind of claim like whatever area
codes uh you'd like and that was my
first question to JD is like hey where
these guys at let me just make sure I
could even I could even help um which is
cool man so yeah so super exciting let's
actually
uh take a look here I'm going to share
my
screen you mentioned as well that that
your company you guys in a sense focus
on kitchen and bathroom remodels as well
correct we don't focus on it that's all
we do we don't take any other clients
yeah that's why like when paav and I met
um I don't even remember how long ago it
was but like we're like hey we both like
do the same thing but like instead of
being like competitors what we like
develop the relationship and we just
felt like hey you're actually in this
like pay ad space where like you know my
team doesn't really focus on that so it
became a really like synergistic like uh
relationship so I wanted to bring him in
because I know you mentioned it um at
the beginning when I have sales calls
not every contractor that I speak with
on a sales call they're not ready for
Facebook leads or Google leads right
Google ads um but you guys are in a
different position I think you guys are
ready for it and I think you guys are
going to benefit like greatly by adding
that service on in addition to what
we're going to do for you right so like
Build That Brand Build Your like um
online presence and then like whatever
Pavo could deliver for you guys that's
just going to take you guys to another
level
course yeah great thanks
J all right so that was my go high level
affiliate and Community member that is
the one that initially reached out to
them maybe he even had two intro calls
with these guys so I actually came into
this call knowing a little bit of
context cuz he told me kind of where
they're at where they want to go and
initially he thought that they might
want to run ads and that's kind of why
he reached out also he needed some
advice plus he needed some stuff on ads
and then he even asked me if we could
run the ads and he can kind of like
white label my service or maybe he can
partner up with my company and so I just
decided to to jump on if they need ads
maybe I can sell them ads or if if not
then I'll just close this client for
them and it'll just be a go high level
SAS client I'm go ahead and uh share my
screen here for you
guys I'm
sorry I like I
like you're damn
right that's funny man you'll you you'll
notice like I'll say things that'll be
like slightly different mainly it's like
words that you don't learn in school I'm
going to say differently right because
English is my second language and like I
don't have an accent because I took
accent removal classes oh wow but yeah
but like um because I speak Russian and
Ukrainian right and so when I say things
like you know stuff that I've never said
before like like this makes sense to me
then you're like it's it's it's it's
it's PA do you have a
family uh a family is are you married
married any kids um I'm I'm not married
but I do I do have a girlfriend that
I've been with for um quite some time
yeah so maybe in the future where do you
live right now so I'm based out of Vegas
uh but I'm not going to lie man Vegas is
way too
hot uh in in July Vegas is uh no bueno
so yeah I'm I'm based out of Vegas and
then it comes summer I I usually kind of
either go back to my hometown
and or I I'll kind of you know travel a
little bit and so forth um but I'm I'm
used I'm used to the cold though you
know in in Ukraine it's quite cold and
we then Buffalo's quite cold and then
Vegas is the opposite so yeah so I think
you guys would appreciate this because
you guys are family man like like myself
I I have a daughter right so like we're
like pretty much like homebound but like
we have pava that's just like traveling
the world and like doing God knows what
like I like when I call him I'm like I
don't know where he is like hey where
you at now right so um yeah he's got
that lifestyle so uh I I live I try to
live vicariously through him well I met
my I met my wife on CCO de mayo and so
you guys you guys beat that one nice oh
nice CCO de
Mayo let me try to beat that actually
because uh I met my wife on a flight uh
to Korea oh W okay okay I spent nine
months in Korea in the
Army oh were you there yeah yeah I spent
nine months in pong
Chang and that's awesome little bit of
time right under Soul so that's
fantastic yeah yeah cool wow that's
amazing yeah damn yeah we got to talk
about that next time I never I've never
been out there so feel like
I'm yeah I keep telling you to come
visit you
know that's right that's right that
should slightly different time zones um
but uh yeah so so this just are you guys
based in um I'm just gonna keep calling
it salesberry uh so do you guys are you
guys based in salesbury correct yes sir
okay
so um do you guys have like a website up
then that I can I can brief take I know
you have I know you have 10 but uh which
the first one right there in the organic
just it's a oh it's the first in the
organic so right below the map pack
that's our website oh nice our so so
that that was my past cabinet business
we I I that is now a
DBA uh we didn't want to so as you can
see here now diving into some of the
potential pains that they have even
though they jumped in this call and they
want more leads right they want to talk
about Google ads or Facebook ads or
whatever leg gen Services I want to know
how their website is I want to look at
their reviews I want to look at what
else I can help them with which then
later sets up the sale when you're
selling go high level SAS the best way
to eliminate objections at the end of
the call is to get your prospect to view
you as a leader one of the best ways
that that anyone can view you as a
leader is by teaching them something new
these guys are pretty techsavvy they
have multiple websites up as you can see
it's ranked really well on Google
however most business owners actually
never check what their business looks
like on Google how many reviews they
have with their website it looks like on
mobile on XYZ so it's actually very easy
to jump in and say look I loaded up your
website on my phone and I saw this
little thing here that's in the way I
can't even you know click your phone
number and it doesn't call so just by
showing little stuff or hey you have
this one bad review on Yelp and it's
showing up at the very top so showing
them something that they haven't seen is
a great way to build trust and also
build rapport there are seven main
beliefs that you have to overcome with
every single Prospect so that way it
eliminates or it's more likely to
eliminate their objections we have pain
doubt cost desire money support and
Trust hopefully you can see all that the
camera so that's seven first one is
always pain dive into their pain see
where they need help now look I'm not
going to dive into each and every single
one and pause the video as we're
overcoming each objection cuz quite
honestly this video would be very very
long and we'd be diving into some pretty
Advanced sales tactics so let's keep on
moving here anything with the website
there's a lot of people in know the name
so we left the website I'm still getting
calls and still getting leads from it
the website that we have now that we're
trying to brand and get people to know
so there there's a there's a flooring
that is separate from me and they kind
of have a bad name people don't
say so that's why a year ago we got rid
of TR we got rid of the name the sign on
our shop right now is honey so the the
one that I'd want you to look at
is it might be ranking for that same
keyword but it would definitely be in
the map pack somewhere you just did that
website several months
ago three months scroll down bit you did
this one three months ago no no that
that one's been about a year or two ago
year and a half maybe and then should be
up there somewhere it it may not be I
haven't tried to optimize for remodeling
keywords really just kchen cabinets
countertops kind of like specific okay
uh how AR again these guys are way more
sophisticated than most uh contractors
ever will be they're optimizing keywords
and building multiple websites so most
clients aren't this as sophisticated
however you can still find pain even if
someone knows exactly what they're doing
yeah I was going to say how come uh you
don't have this one uh this one's
ranking number one which is which is
amazing like and I'm getting calls from
that one yeah I'm getting good calls
from that and you know anytime clients
call me and they ask well I call I call
wir well all of these other websites are
our marketing arm and you know it's it's
really easy for me to handle that
question when it comes up this is you
right here correct correct a lot of it
really is kind of lack of reviews um now
and and that's still I still haven't
seen you f all right so we found the
first paino which is they have one
review and he just said the second paino
hey Pavo I found I saw you found the
first business but I still can't see the
second business Yeah well yeah one thing
oh there there it is at me okay cool
unfortunately so so how come uh I'm just
kind of curious like I and by the way I
don't really uh like so I'm seeing the
even the second business as we found it
cuz we kept scrolling it has five
reviews as well so very very little
reviews all of his competitors have more
reviews than are at the at the top there
my background so the business that I
used to have before we got into Facebook
as was SEO and like Google my business
and that kind of stuff but I'm just kind
of wondering how come you guys don't
have a Google my business listing that's
like up up in the rankings because
typically if you're ranked number one
organic man you should be crushing it
inside this Google M business right uh
that's a great question I hav't I
haven't really optimize for remodeling
keywords primarily that's really the
main reason uh so the way I like to sell
is always with questions instead of me
saying hey you're not ranked in the map
pack I see you're in organic so what you
know I I bet if we get more reviews
you're going to rank higher and that's
going to be amazing so we have this
thing called the Google reviews no
that's not how you sell ask questions
notice how I just asked him hey man yeah
typically like if your website's
optimized like that like why aren't you
in the map pack let him tell you but
also I mean c group's not ranking yet
because we haven't even put products
like list of products on there yet me
know me and were both working SEO select
we were both doing the I was selling a
lot he was building a lot and then
whenever I got a hold of this cabinet
company you know I'm building the
cabinet company and we're just creating
websites to you know keep all of our
leads keep all this under roof and I I
think I'm keeping real busy I mean I've
got him building a website and ranking
it every two months I mean I mean we're
really trying to push him out so I think
he may struggle with um staying on top
of the six that we have so and again
that's why we're excited to talk and
really get the reviews and the posts and
the daily stuff just a system down to
make sure all that stuff happens to keep
us
ranked so can I jump in and ask a
question uh regarding that so like I
understand you guys have this marketing
arm that's getting you leads from all
these different like uh named businesses
right yes but when you do the work it's
out
of right so let's say like the physical
work so yeah so for instance our Roofing
we don't necessarily do the roofing
ourselves we've got contractors that
we're partner you guys understand the
SEO we create the leads we sell the lead
leads and that's what that's originally
what got us out of the military is
creating these websites and selling the
leads again I love the cabinet business
it was family on and operated so I just
took off with it and then it just became
a no-brainer for us to produce our own
leads and for us to take our own
leads so my question regarding that is
like once you finish the work which like
what do the customers know do they know
or the original company that they called
about so that use
yes sir as soon as we get to call we
make sure they understand that it's a
marketing arm of we handle that right
off the bat gotcha so the is what I'm
going to get you guys reviews for is
that correct correct correct yeah that's
what
we're not the other ones correct perfect
okay we're on the same P now and again
you know talk to you a little bit about
the other websites we have and what we
may look into you know as months go on
and it may include the other website you
know you know we're not sure but again
is the um most least aged and it's the
one we're looking to Brand right now I I
want saved in everybody's phone within
100 mile rate so also as they're talking
about all this and in general even if
I'm talking to a client I'm typically
looking through their website I'm
clicking into it these guys have
multiple websites however I'm looking
through their website to find more
things that I can improve and to
genuinely give them more value right
these guys are techsavvy and so I know
if I give them some advice they're going
to implement it and I also know if I
give them good advice and it works and
they see an increase in call volume
they're going to be like wow like you
know what we took some of his free
advice on that call and we're actually
getting more calls now of here for any
remodel work they can they can think
of sounds like a good
goal that's awesome man one thing that I
will say
is uh on the Google Map this is like
before I like show all the all the
Facebook stuff uh I have a client in uh
Vegas and he ended up signing up like a
long time ago uh so we still do some SEO
stuff for him so uh do you know R how
many calls you guys are
getting the SEO stuff you know I'm going
to tell you how many quality calls we
get um from from the four main websites
that you know so in this situation they
have a website that's uh ranking uh well
on Google I have a client that I signed
up a while ago for SEO but his website's
not ranking anywhere on Google except in
the map pack so it's in that like little
map section and we're getting a ton of
calls just from that so just to drill my
point home um I am actually going to
show him the call volume right the
amount of calls that that Google my
business uh listing is actually getting
him take out the roofing take out the
tile from four main cabinet kitchen
remodeling if you have proof this is
probably the best way to show it is just
to casually mention it oh yeah by the
way like if you take this advice like I
have one client that that took it and
look at what he's generating I'm just
going to share my screen and show you
and instead of you bragging like saying
oh we have testimonials and this and
that like no I'll Just sh I'll just
share my screen I'll show them wow that
kind of reminds me of like this right
here uh so yeah if you if you alter that
strategy a little bit you know this
might might be some of the results that
you might see i' say we get two quality
calls a week um you know again I think
does a little bit better because we're
here people drive by our shop we've got
yard signs so people are calling that
number um but as far as the areas we're
not physically in
so on so forth you know it and I you
know I see my stats at the end of every
month there's a lot of people stumbling
Upon Our websites there's a lot of
people um that are actually putting the
map in there you know I can see all the
stats but the the the calls are decent
you know some months are better than
other months but I'd say two there's
another paino right there he's saying I
can see the stats on my website but the
calls are decent so he's saying he's
getting a lot of people to his website
but not enough calls so now I know the
other paino he needs more calls from his
website he needs to improve his
conversion rate on the website this
could be adding a live chat you know
making a bigger phone number that kind
of stuff quality a month from each of
them which you know is given us eight
quality phone calls a week from all of
them for my six sales reps here in our
shop got it so I'm going to show you
something that that we're doing here in
Vegas specifically for kitchen and
bathroom model as you can see here under
the drop down they have a ton of other
services as well but I'm going to take
out like kitchens I'm going to take out
concrete all that stuff this is just
kitchen and bath and we have two um so
it's interesting you're doing this like
multiple website kind of thing this is
what we're doing too except my website
is on like page two or three uh this is
all from that Google my business map
pack that's all literally 82 call
actually you know what here let me go
into unique calls that way it's if
somebody calls twice it only counts one
time right okay so I'll go into unique
and let's pick like kitchens and
bathrooms here so last 30 days you can
see here so 61 calls right and you can
see there's are conversations 3 minutes
3 minutes whatever uh oh we got Angie in
here
Soh not not really Angie is like another
lead source and they cold call freaking
everyone so I made a joke about it but
uh but but most of these people are um
our Leads Here coming in right and this
is all man from Google my business so
this is just like total side note for
you guys I mean dude I would uh I would
absolutely start to getting reviews on
the other Google my business listings
and I would start um you know you you're
ranked really well but one thing I would
do is like for example where's that
listing I would change this it's already
kind this one's already doing well for
kitchen REM modeling I would change this
to kitchen
remodeling and then your ranking is
going to jump up you have the keywords
in there you might jump up to number two
or number three just off of that one
review though is not really enough so
you might be at number four or number
five I would boost that up to at least
10 reviews um just that one listing and
do it honestly your phone calls are
going to double for this location just
if you do that one thing right right so
that's that's the first thing the second
thing you said you're getting website
visitors but not calls I can I can tell
you my rough idea on why that might be
happening we already talked about that
but I'll let pav explain a little bit
more yeah biggest thing man I would say
is just like this website you don't have
your phone number anywhere I mean I
landed on this website I don't even know
how to call you okay y all right right
um
so like we have to really scroll down
and say okay here's this little tax and
by the way some of your demographic is
older right some of them are in their
50s 60s and you know they're you know
they might need to use you know three
pairs of glasses to see this number
right they don't know uh so I would
definitely have that this one though you
guys are crushing it right you have the
phone number nice nice and high up to NE
towards the right I assume it's on
mobile as well I'm not I'm not going to
dive into like the whole like website
thing but anyways that that's just a
couple things oh yeah great I yeah but
the Google my business is low hanging
crew for you guys so I'll always give
some advice and then say you know look
but I'm not going to dive too deeply
into this cuz then this call would be uh
super long it would take us you know
forever for me to go through every page
but anyways that's just a couple things
that I think if you implemented it uh it
might really make a difference in your
business so let's actually dive in here
uh for sure because this is all Google
my business and just in your Niche and
literally the website isn't even ranking
so right um definitely don't uh don't
let that slip there so by the way uh you
did say so I'll show you some of my case
studies because I know you guys have
said that you you've heard of me or
maybe seen my stuff somewhere how did
you guys first come across uh me I guess
in in in some way or how did you how
have you heard me the P You're
associated with somehow right I I have
gone through yeah okay so we both went
through that's amazing I think we're
friends on Facebook I see yourself every
now and again or whatever I think we
spoke before previously but oh nice man
that's interesting small world small
world I was gonna say because uh if you
guys are in this space of remodeling and
whatnot then um which you know it makes
sense how you know the uh the rank and
rent model then um that's kind of what
we did in inside this Vegas thing so you
know about the Google my business and
that kind of stuff and and all that
um yeah okay well cool so this is this
is uh all right so looks like he found
me inside of a group and this is why
part of our Facebook group strategy is
not to always hard sell when you go in
these like groups with lots of business
owners you can clearly see who's a
marketer and who just wants to make a
quick Buck hey I'm doing an experiment
where we're running Facebook ads for
free for 7 days and guaranteeing like no
dude that's a direct call to action
everyone and their Grandma can smell
that as a marketing campaign that's a
marketer that's going to try to sell you
on lots of services what is a better
approach inside of Facebook groups is by
genuinely giving value meaning someone
asks a question about this or that and
just answer the question and say oh this
is what we're doing on Facebook and
we're getting $20 leads and then that's
it no call to action no messaging me
today like none of that just give value
right they're asking a question hey what
are you guys paying per lead just
respond and say yeah we're paying about
$26 per lead we used to pay 100 though
that's it give value post some
interesting things if you learn
something maybe your client changed
something maybe he followed up instead
of following up 3 hours after he now
follows up 5 minutes after and just make
a post saying hey by the way guys like
we're actually closing way more sales uh
if we just follow up 5 minutes after
instead of 34 minutes after that used to
be our average and as soon as we fixed
this our closing ratio actually went to
the roof anyways hope that helps right
like just just give value just give them
something so people can look at your
posts and remember other people are
going to see your comments and your
responses to others and they're going to
like what you have to offer now I'm also
in a unique situation where my my name
is different so it kind of stands out a
little bit however you can all do this
right your profile photo will stand out
just give value help people that's part
of our Facebook group strategy and
remember that you can give give give
give give you can share things you can
take screenshots of your ads if
someone's talking about Facebook or XYZ
if they ask you how you got the leads
just paste in a screenshot right and
just give a lot of value and as you can
also see on this call so far I'm trying
to do the same thing I'm genuinely
trying to tell things that will help
them that if they implement it they'll
get more calls so even if they don't
close they're going to have a good
feeling about me because they're going
to understand that I know what I'm
talking about this positions you as a
leader so also when I say you know bring
them something new you might be thinking
oh well Facebook ads aren't new landing
pages aren't new right doing automatic
email followup SMS campaigns all that
stuff is not necessarily new however
your angle your twist your version of
how you do it that is new right we don't
just do these like review campaigns no
we do reputation management we filter
the reviews for them we send them only
the five stars right we don't just run
Facebook ads no we bring them to a
survey then we qualify them then we even
book the appointment like all this stuff
is new this is my version this is my
Twist on everything that we just
mentioned that has been around for a
very very long time and you're going to
see exactly how I structured it and
exactly uh the service that is new and
exactly why they signed up and
everything here in a second model and
it's all like Facebook and Social Media
stuff but this you know these are kind
of like some reviews and if you want I
can also give you the numbers of like
some of these guys you can speak to them
I don't I don't care I'm sure they don't
care but this the first 30 days of
working together they will pre remodel
jobs everything I do is is like big
remodels full kitchens full bathrooms I
don't do any like tiny stuff this is out
he said we make three to four sales per
month that average between 25 to 35 so
if you don't have case that is if you
don't have testimonials that's fine
honestly you can film like a loom video
or you can film your own testimonial
meaning you don't need to get something
from the client however if let's say you
ran Facebook ads for one client and you
decreased his cost per lead again from
$100 per lead to 20 make a video
explaining how you did it and that can
go on your case studies page here here's
a case study and how we how we decrease
the client's cost per lead from $100 to
$20 per lead also if you're doing Dr
campaigns right and you ran a Dr
campaign you got him four appointments
in seven days use that as a video to
case study and just put it on here th000
per project that sounds like like your
price range right correct correct cool
yeah this is the most recent one that
that I actually just spoke to this guy
last week um said we made over half a
million in four months uh from what you
sent us and we're collecting big
deposits I'm going to show you his
account right now CU he just came in
it's just fresh and everything so right
um I'm going to show you the exact ads
running and all the all the all the
backend stuff as well but anyways yeah
so a bunch more uh that I can scroll
through here but I this call is not
really about me so let's uh dive into
some of these results cuz you're
probably wondering how do you even
generate these
so let's uh dive in here this is my ads
account um as you can see Let me refresh
it right here so you can see these are
these are live uh it's coming in right
now as you can see this is turned
on and when we scroll over let me move
my zoom
icons here out the way so right here you
see we're getting leads uh I don't like
doing Facebook lead form uh I'll show
you kind of what's coming in as you can
see here by the way this is all kitchens
and bathrooms right like I mentioned
earlier these are full remodels I'll
show you some of the ads in a second but
so we got 99 leads coming in at $24 per
lead okay right that's the average lead
price uh this one right here is you know
came in at 30 21 17 all that stuff are
you look are you looking in a specific
market right now or is that's just in
General no no this is this is for one
client in a specific in one location got
it got it got it yeah yeah yeah this is
the live client account um and I'm going
to show you and and after this I'm going
to show you like the text messages that
we're sending the leads how many of them
were booking into estimates so I'll show
you all that stuff in a sec right but
yeah so um that's that's the general
cost per lead uh these metrics are a
little bit off but it's um as you can
see here so
55% well 55 out of 99 actually schedule
an appointment
right so this is kind of the issue uh
with in general like Facebook marketers
this kind of thing and admittedly when I
first started this was kind of like what
we did too uh which is most people when
they come in and they're running ads on
Facebook and by the way have you guys
ever tried Facebook ads or no
no okay have you heard anything about
them or like yes yes we have yeah you
know my my partner you know we've looked
at several different companies we talked
to several different companies we have
several other ideas that you know one
company specializes in just Facebook ads
we've talked to them we've got them on
hold so it's important to ask this
question of what have you heard about
Facebook ads because a lot of times
people have said good things but then
also negative things oh yeah no I heard
Facebook is terrible because the lead
quality is bad so then I know exactly
what objections I have to handle and
also he can tell me this which is yeah
know we've looked into other uh Facebook
ad companies so now I know that what I
have to overcome is is the fact that
we're different I can't just tell them
Facebook ads right I have to go deeper
in depth into why our process is better
than most other Facebook app agencies
and also I can use different language
like here's what most people do and
you'll see that here throughout the
video um right now you guys are our main
interest and and again I I don't know
where exactly I'm at financially to
spend money to get more leads but I want
the the best money spent for the most
most results so that's again you guys
are our most interested party to work
with right now okay cool yeah I mean the
the the best thing um is for sure to
optimize ads around appointments right
because the this is what I mentioned
like I think very early on in the call
as well which is you don't just want a
lot of leads like most companies you you
speak with ask them about their cost per
appointment ask them how many of those
are actually booking into appointments
and then they usually have no idea
because they don't want to track it um
but so yeah uh that is the the initial
like a cost per lead I'm going to show
you some ads and stuff as well if you if
you want to take a look the reason I'm
asking like how much you know about
Facebook this and AD is just so I know
how in- depth I should go um but let me
actually show you some of these ads you
can actually see like what people are
opting into and I'm going to ask you the
kind of questions that we a that we ask
and what we qualify what we um count as
a lead as well okay most companies they
go for lead quantity meaning like we can
get cheaper leads in this I've gotten
leads for 15 bucks but you do these
thing that's called like I'm going to
tell you guys because you're Tech Savvy
um they're called like pre-fill leads
where it takes the person's Facebook
information it takes their Facebook
email their Facebook name and their
Facebook phone number and these are
super cheap to get but you'll get a lot
of people on there that uh are like wait
who are you who is this like why are you
contacting me I just wanted to see some
photos right very low quality low
interest buyers I want I'm in the
opposite end of the spectrum I want I'm
cool with the leads being a higher price
and you guys getting less leads but
every lead is actually interest or at
least responding to you at least giving
you a shot right so yeah I'll never
guarantee that our cost per is going to
be the lowest uh but I care about
quality right so this is like an example
ad copy this is the exact one you know
that brought in that 99 leads so quality
and cost effective um you know kitchen
or bathroom done quickly done right the
first time without feeling overwhelmed
uh uh and by the way this is like
through tons of iterations I'm showing
you the winning ad copy uh so all
complet for free no nonsense practical
real istic consultation you know
practical way will boil down a lifetime
worth of experience in helping people
love their homes again into a single
consultation like just tons of
copyrighting Boom there's the image we
would take your images put them in nice
collage and then you know free measure
and design consultation that's like a
phone call consultation so that's
working well that's funny I don't know
if you noticed but there's like 300
likes on that 20s something shares yeah
that that ad is doing um that ad is
doing very well uh of course of course a
bunch of other ones as you can see here
we're launching a bunch of collages
another another ad that I've seen work
really really well lately and this is
what we're kind of diving into is uh
video ads these ones are slightly more
expensive but they're much higher
quality so I have video scripts on
what's absolutely crushing and like you
know with video ads and I can give you a
script and you can maybe stand in so
I've already identified myself as so
different on so many different levels
hey look we don't do cheap leads we do
quality leads right then I should I'm
look at our copy we are selling your
service right we want quality that is
our main priority now I'm even talking
about video ads look what we've also
seen work well is videos and we have
full scripts for you right what other
Facebook Ad Agency agency is going to
give their clients a video script right
for like a local business hey say this
on video and we're going to run that as
an ad mostly none kitchen or maybe just
stand in your showroom that you have and
you just film a quick selfie video like
this and and just follow along roughly
with my script and just say hey what's
going on this is so and so you know I'm
just standing here in my showroom uh or
you can even say something like hey I'm
standing here in a kitchen we just
finished remodeling this is Susie here
um Susie what do you think about this
new kitchen and then it's very very
casual right very very casual like low
minimal editing and that kind of stuff
and We've ran these ads and these I've
seen have higher conversions these have
higher amount of people that reach out
actually turn into customers because
when you call them they already know
your voice yeah yeah right and pav
wouldn't you say like you know uh here
they would be like absolutely perfect to
display their um you know their their
company right they're the face of their
organization and they're young cleancut
right I mean you guys are going to show
off so well uh on these video ads
so I think it's gonna convert really
well are you are you
he's making a
move move 30 and flirty baby I'm
flattered flirting he's like yeah is
like perfect beard and his perfect
jawline on
camera stop it's I I am putting myself
into the shoes of a a 40 and 50 year old
like women that's that are searching on
Facebook for their like perfect dream
kit that's right you know what what
we're going to do is we're going to
Target females only on all of your ad
that's might work it might
work that's that's going to be the
marketing plan is to do a video and uh
yeah so but yeah man uh you know it's
funny because I I have had you know some
people are not really good on camera uh
I mean as you know with like contractors
I'm sure I'm sure you've worked with
contractors and subcontractors and this
kind of stuff a lot of them are very
rough around the edges man and they I I
give this and some ads don't work with
videos that's why I don't um do it with
everyone because I don't know they're
just like awkward and like they're I
don't know so I think I think with you
guys we can definitely test the video
but if not KAG is also crush it crush it
so after the lead comes in uh let me
actually show you actually you know what
I'm going to show you this exact um
campaign so we can really compare apples
to apples
here so let
me uh and now do you run like Google ads
Google guaranteed ads Google service ads
for any of your your
clients yeah exact along with the
Facebook ads yeah we do we do Google um
the table though will start
with uh Facebook um oh we need I don't
know why it's on last year I need to be
on this year there we go so yeah
typically we'll start with Facebook just
you get some leads coming in and then if
you need an additional lead source so
here's here's the issue that we'll come
across on Facebook um by the way what's
the population size or what kind of like
do you guys go into or no
so right now 26,000 uh is about 30
minutes maybe 25 minutes south of us and
it's
110,000 this is actually important if
you're doing lead generation if it's a
smaller area I found that Google ads can
sometimes work better because on
Facebook if the audience size is too
small then the ads don't perform as well
so he's talking about Google and so if
it's a smaller area it's better to go
across multiple channels versus stick
stick to one and just increase the
budget so it's better to take a big
budget and redistribute it so that's
been our best lead Source prior to
starting and all the stuff
here kind of would be a nice population
kind of dominating well I think the
thought behind rather than doing one or
two first websites when we started a
couple years ago rather than starting in
and having all this competition you know
we hit the lwh hanging fruit around and
then I think we plan on using our
websites that are surrounding doing one
whenever the time comes
okay awesome awesome man um so I think
that should be enough the only issue
that I've come across when I comes to
like scaling Facebook ads like let's say
let's say month one we spent a thousand
so like I had I have had one client
where we were spending a thousand a
month and literally a week and a half in
she's like let's increase it to to 4K a
month and so then we started spending
4,000 a month and the cost per lead went
up like crazy so I started doing um well
initially it was like SEO and that kind
of stuff web design and it was Google
ads and it was Facebook and then I kind
of realized actually you know there is a
place and time for Google ads and local
service and that kind of stuff because
if you're in a market where you're at I
don't think spending like4 or $5,000 a
month is would be profitable I think we
just don't have enough audience if
you're in New York City it's a different
story maybe if you're in downtown
different story so then we need two two
two Avenues right and um you know we
could do Google or maybe for you guys
you know if we're still targeting
females you can make Tik toks of you
dancing and you can run ads to that so
if uh if that's what you want to do we
can certainly do that as well but yeah
so we can do Google I prefer Facebook in
the start so this is the same client
that actually showed you that's this one
right here so actually in the video you
probably can't hear it and I can send
you this link too you can check out if
you want but in this video as you can
see we're looking at the same screen um
he said that he's not tracking the
closed sales properly so this actually
should be way more this is half a
million and so uh with the uh let's see
the intro calls this is what we booked
the intro call um 50 6% actually booked
right so uh out of the leads that came
in 68% actually respond and again there
a live account um 68% respond and then
about 56% uh actually book that's from
the total amount right so out of the
ones that respond most of them book like
80% book right so something along those
lines that's kind of like the
numbers uh oh you're
probably wondering what I'm going to
show you some live leads that are coming
in um um so the the real secret man with
like running these ads and running them
profitably is to do something like this
I'll show
you most people run their ads and not
just optimize around what's getting
cheap leads but they don't even optimize
around appointments on the people that
are no one is optimizing their ads based
around what's actually making you sales
right okay so we can track right here as
you can see and and and by the way I'm
going this far in depth because you guys
are tech savvy but uh like we can see EX
exactly which ad this lead came from so
for example if you mark four leads is
closed I'm going to go in here and let's
say they came in from this ad set let's
say it's like $80 not even 43 $80 a lead
nor a normal person normal agency would
just shut that off Ah that's so
expensive let's keep doing $17 leads
right here I see right I see but we're
seeing dude you closed yeah we're
getting $80 leads but you're closing 50%
of them and guess what we're going to
turn off the cheap leads so we're going
to run these bad boys all day right
because that's making new sales and
that's really the secret SCE as far as
why like you know we're able to get Cas
studies like this um is because we just
track better that's it no and and maybe
I I'm sure you know the answer but maybe
I what what makes the lead more
expensive Yeah so basically it's just
based around like audience for example
if we target um it goes off different
segments let's say right so if we are
running Facebook ads to an entire a
audience of let's say 100,000 people
when you first launch that Facebook ad
let's say in the first week it shows to
5,000 people when you relaunch it it
shows to a different 5,000 a different
5,000 a different 5,000 and also there's
different interests so maybe we find
that the interest of people that are
interested in Like Home Improvement as a
general interest or maybe people that
are interested in design are are are
cheaper leads or are more expensive
leads they're more expensive but they're
higher quality because they they know
they want you know they're interested in
like design and this and they're more
open to redoing their cabinets and you
know doing home improvement type stuff
so that's that's what that's whates cool
thank you you got it so yeah that's uh
that's like a brief breakdown here as
far as what information we collect as
you can see here we have their name
first name last name email phone uh so
we do a survey as you can see it came in
from a survey we can see here it came in
from social media came in from Facebook
we collect our address uh and then we
ask them are you a homeowner what's the
scope with the project kitchen bathroom
timeline for project more than a month
from now so not not the greatest lead
because they want it done a while from
now but still uh that is the information
we ask cool so yeah it's it's literally
huge differentiating factors have been
said here right first thing I said look
we're not optimizing your campaigns
based on how many leads you get it does
not matter we take the leads that you
close and run more ads similar to those
that makes logical sense I have said
this to remodelers that don't know
anything about computers but it still
makes sense differentiates us right huge
thing another thing is lead quality
we're telling them look we have their
full address we have their zip code we
have exactly what they need done like do
you think this is a high quality lead
obviously the answer is yes cuz these a
lot of other agencies are just doing
name email and phone not high quality at
all like a fullon survey they get on a
page and we make them fill out a survey
it's not just a name email and phone
great here's like one of the benefits of
let's say like they're not ready they're
looking for you know 3 four 5 months
down the road what can we do with with
our automation
pav follow up follow up automatically
right with our system so that you guys
aren't like remembering to call them
right we can put it into the system and
they'll send automated text messages at
certain intervals that you guys want
right so that they're always staying on
top of mine corre so just wanted to
mention that yeah my affiliate is on
fire he's on fire I forgot to talk about
the automatic follow-ups that is a huge
thing and I'm glad he buted in and he
knows well he knows well that was a good
addition how are how are you guys
following up right now with your leads
that come in you know I whenever I ran
the company where I was learning the
company I worked off of Paper Trails now
that I'm running the QuickBook system
you know we're Pat been going we've had
our sales reps for six months now so
we're really still building you know
we've got our insurances we've got our
vehicles we're getting our system in
place so we don't have we don't have an
operation for that yet
okay right now we're just hoping we're
hoping another huge pain Point how are
you guys following up uh we don't have a
system open right open for us to come in
and say well do you think you can get
more sales if we just automatically
followed up call them back you know we
here in we we get a lot of phone calls
and people are ready whether it's
Realtors or or homeowners they they call
us and they're ready which you know our
Market here in we've got companies that
we can place an order and have cabinets
three days later so we really appeal to
that
market it's a little different they want
to plan they want to design and of
course we've got more custom Cabinet
lines that it's going to take a little
bit longer uh but again we don't really
have a follow-up procedure right now
okay got it and so what what it what
what's the instruction to your
salespeople as far as when they should
call back when they should follow up are
you telling them hey call them ASAP I
mean are you just hoping and praying
they call them back like what's what's
the strategy you know they came from a
very successful background um with the
countertop company they were with right
now I'm still setting everything up I
haven't put anything in
place okay got it and do you have any
way of like tracking when they're
following up or how many how many times
they're calling back a lead NOP so we've
looked at systems like pril and uh
there's another system that helps our
our lead management but we don't have
that system
yet okay got it got it so okay cuz I'm
just thinking about the best way to also
use the software because um what we
could do is set up like this this
automatic follow-up system and you can
attach it to different sales reps so you
get all your Sal sales reps on here they
each get their own login uh through the
mobile app as well and you can see
exactly how many times like a lead came
in let's say today because especially
now if you're like spending money on
leads and it's not kind of as uh as like
organic you know um you can see okay a
lead came in right here July 27th at uh
942 let's say and then you can see like
as far as they took him 3 hours to
respond and or it took him 5 hours to
call or it took him 5 days to call so
you can also kind of track that a bit
better I think that would be a a smart a
smart thing to do but um also makes
sense to automate where we can also real
quick if you want our client getting
scripts our client getting strategies
our Outreach DMS literally everything A
to Z then you can go ahead and check out
the free course in the description if
you want all of our snapshots imported
into your account I'm providing all of
that it's completely free if you don't
have a highle account then you can sign
up for a free 30-day trial down below
and I will give you access to everything
sales call recordings additional
services that you can actually offer how
to sell those services and how to charge
High ticket everything is in there so
let's dive back into the video right
like like the automatic text messages
man 100% I would link up a form I would
use this on your website and I would
just link up this form and every single
website in here like so if you go back
to uh dashboard
here if you want to track this like
really properly I'm a so I'm a numbers
guy if you haven't guessed and uh if you
scroll down I would set up this like I
would set up this Source right here and
I would put in every single uh website
lead generation website that you have in
here and you can see exactly how many
leads are coming in from each site how
many are open how many are closed and
you can see exactly how many are getting
filled out and I would have a different
pipeline here for every single website
cool that way you can log in here and
take a overview of literally everything
you guys are running right now
cool yeah yeah that's nice it's
necessary it's it's extremely
necessary yeah and that way I mean half
of it's about tracking right so let's
take a look at this so for example like
something we like to do is also book the
initial phone call consultation because
sometimes I'm sure uh you or your
salespeople like you guys are playing
phone tag with the lead where the lead
submits it and then they're at work you
know sitting on the toilet and then they
just remember to call you guys and then
you guys try to call them back and
they're they're busy so one thing I like
to do is send them to a call booking
calendar and so that's that's the funnel
is they come in as a lead and then we
tell them you know what you know thanks
so much for submitting information it
looks like your zip code's available and
we still have a spot let's book in a
phone call right here boom now they're
coming in and they're booking a phone
call now it's going in on your calendar
and you're checking tomorrow okay I got
to call back five leads and they they
all said call me at this time that's
great and they're ready that's great
yeah yeah exactly and that's kind of
like a a huge thing that I found that
that helps so yeah and if they don't
book it by the way we have automatic
text messages that send out to get a
book like like this guy this guy came in
from a lead as you can see Facebook and
then as you can see here Facebook
appointment reminders uh hey we got your
information did you get a chance to book
an appointment boom boom yes I did okay
boom your initial phone call
consultation has been scheduled this is
all automatic July 31st uh it's in a few
days 4 pm please reply with yes to
confirm we got the right time also
please addit to your calendar we look
forward to talking with you soon boom
yes right great so so just this lit
media that what I'm looking at right now
is what I would have access to to see
all mes and it would be set up a
automatically right cool and also you
could be in here as you can see like uh
so we link up your email do you would
have an SMS you can respond to this lead
right so I hope you're starting to see
the value that they're also getting from
all these services that I talk about in
all my videos they have six sales rep no
follow-up process so even if they took
this embedded it in all their websites
even if they have one honestly it's
going to work and we help them increase
their show up rates right we help them
get more leads from their website we
help them automatically follow up how
much value is that going to bring
obviously a lot with six sales reps
that's going to fix the lot and they're
also going to be able to track
everything better it is a no-brainer at
this point and that's what I'm seeing
here uh you can also send them an email
right here and you can you can chat with
them right here and and most people use
this on their cell phone so you download
the app and then just respond to people
you can call them right here through the
app everything
great
so that is part of the software the CRM
and the reporting dashboard that you're
seeing Papa like uh give you a demo
through but absolutely you guys will not
only have access to it but you guys will
be utilizing it you and your sales team
will be utilizing it a great deal
because it's G to and by the way there's
so many other features too that we
didn't cover obviously right and this is
what I mentioned in my other videos is
you don't have to sell every single
service how many services did we cover
here that that high level offers really
only a few we covered automatic texting
and automatic appointment booking which
is just a calendar on a page and then
automatic text reminders and that's
really it and then just
tracking hugely beneficial yes great
yeah and well like I said we've been
really in fact I'm willing to bet that
if I came in here and tried to show him
everything all the opportunities and
payments and social media posting and
all the websites and uh reviews and you
know 10 million other things in a
reporting they would be overwhelmed this
call would be way longer and they might
not have even closed cuz they would
think you know what I actually don't
need all that looking
into a lead source that can help us
track these things and follow up with
these things yeah
absolutely yeah you guys aren't going to
have to pay pay for other software
that's going to do something similar but
worse and it's going to be like
disparate systems right like this is all
this is a holistic approach um
everything that has to do marketing um
we'll be able to take care of that for
you right right great let me tell you
this guy that joined the community he is
he's a killer now when he joined he did
not know much about how to use it and
all of that and now he's uh he's good as
you can see yeah you definitely track
all this in here any landing pages you
guys do for Google Facebook all that
stuff like also um we would track it
inside of here so it would be like under
the under the reporting um all the
metrics and then all the landing pages
and stuff that you guys test would be on
under here uh as you can see right we
got all the all the funnels and
everything but man we covered a lot
today though so what what what do you
guys want to see more
of um you know we think we've been on
this for about 40 minutes now I've
actually got a 12 o'clock meeting up in
so um well let me ask you I mean what
else do you think we need to see there's
a question no one likes to ask which is
they just go into the close but I'm
letting him tell me what he's not sold
on yet hey what what else do you want to
see what else do you want to learn more
about right let him tell you maybe he
doesn't understand something and this is
his opportunity um to to ask and also
notice my language where I don't say hey
do you have any additional questions cuz
he might just say no and then we'll have
to move on I don't like phrasing it that
way typically what I'll do is ask what
else do you want to see what else can I
show you what else would you like me to
answer what else would you like me to
dive deep deeper into that way it's
inviting them to ask me anything and
this gets past any kind of objection
that they have I'm I'm just future
pacing and if he doesn't understand
something it opens the doors and say hey
go ahead and uh and ask me maybe you
want to learn more maybe maybe he just
wants to see more conversations hey can
I just see what other leads have said
hey can I see more ads that you're
running hey maybe can I see a video your
video script right he can ask anything
and I want to be an open book and B's
been a lot more familiar with all this
stuff some of this is new but but
especially a lot of this stuff's over my
head I'm excited to work with a team of
professionals that's going to lead us in
the right direction um anything that you
think we need to
see okay I don't necessarily have any
questions right off the top of my
head okay yeah I mean it's kind of
different for everyone right because uh
some people just need enough leads I
some some people are just kind of not
good at followup and uh it depends so
that that's kind of also why I'm asking
you the question I mean as you can see
here here's all the conversations we're
having um so actually that these are
just the unread ones let's go to all so
you can see here like 26th July 25th
let's load more uh okay 24th 24th you
know 20th 20th so these are coming in
and we just track it all inside here um
but but overall I mean how how does all
this look how does all this sound to you
it looks very professional it looks very
necessary before I ever go into a close
I want to make sure that he actually
wants it right it doesn't make sense if
he says oh yeah it's good but I think
it's too much you know like I I'm never
going to give a price to anyone that
doesn't see the value so I'm first going
to ask how does this look like do you
think this will even work for you do you
guys think this is something that could
that could work for you absolutely yes
it does okay I know I know Conor's I'm
sorry I'm sorry to cutting go ahead pop
finish I was just going to say uh I know
you guys are speaking with a different
Facebook um ads agency and that kind of
stuff uh are they are they doing
something similar to this are they going
this far in depth or like tell me about
now I'm tackling the elephant in a room
they were talking to other Facebook ads
agencies so I'm just asking how does
this compare to what you've seen are
they doing more than us right are they
doing less let me
know nope they didn't go that far in
depth and I think you kind of tackled it
right off the bat whenever you said that
um that you don't necessarily pay
attention to the lowest cost leads they
do and person personally I think a
high-end company a company that's ready
to spend money where money's best spent
wouldn't focus on the most uh uh I'm
ready to spend money to make money uh
and if and if you tell me that it makes
sense to me why the higher price leads
are the most quality leads and that's
what we're looking for so you kind of
took them out of the game when you said
that got it how many leads roughly would
you be looking for per month uh you know
again I want to scale appropriately when
we start getting leads I don't want to
miss leads um I think you know if I were
to throw a number out there like 80 a
month it may be a little unnecessary
considering we don't know the software
we got to get used to the software I
think if we were looking at somewhere
between 30 or 40 leads a month right now
um that may be you know 15 to 20 quality
leads which we are absolutely ready for
and that would help us scale
appropriately so I think 40 may be a
good number to throw out to you okay
what's roughly your your closing
percentage on uh on your uh estimates
the a little better than the other
markets the other markets I've found
that they um ah yeah it's it's you know
again without I've seen my sales team
have different approaches um we've been
hel holding a couple again we've only
been in this building for a couple
months um I've held a couple meetings
I'm kind of seeing what they do again
they're very successful salesman I I
have been very successful uh I closed at
least six out of 10 um uh and that
wasn't just the quality ones I mean even
the unquality ones I could close um with
my follow-ups and my procedures again
I'm moving into a position where I'm
overseeing six sales rep I'm doing a lot
of driving I'm doing a lot of setting up
for the company so I'm really since
we've only been at this with my sales
team for three or four months I'm really
seeing the email traffic come in I'm you
know I hear all the phone calls I take
most of my phone calls from our websites
they come to me I take the notes I
schedule the appointment and I pass them
off um and and again I'm looking to put
Travis's number on our countertop site
I'm looking to put Amy's number on our
designer site uh and that's years to
come but right now you know I I don't
have a good I don't have a good answer
for
you okay gotcha yeah I mean it kind of
makes sense and like I said you guys are
you know just kind of uh getting getting
the ropes of of of all this stuff which
is which is cool congrat congrats on the
on the on the growth by the way you guys
are definitely really fast and that's
that's exciting
all we're all we're all young here and
everything so well and again you know
unfortunately unfortunately but I guess
fortunately as well my family member
that I bought the company from Steve LX
he's retired he's got an amazing
successful business back so another
thing that you can also ask at this
point is how many estimates right how
many sales calls whatever Niche you're
in how many do you do per month right
and then out of the ones that you don't
close what happens to them do you just
throw them out the window how do you
follow up right so you can get that
number from them and you can extract
that and you can say Okay cool so if
every single month you're doing about 20
and you're closing 50% that means
there's another 10 that nothing happens
with right there's another 10 that are
just getting uh forgotten about or
they're just being tossed out the window
and then maybe one day you'll call them
or you know what do your sales people do
with it and also not knowing is also a
problem right so you can take that and
amplify it again you take a gap and you
widen it right so if they are getting 10
leads that are they're not following up
with that they've already spoken to
those are lwh hanging fruit maybe all it
takes is a little bit of followup so you
take those 10 per month and you say look
out of the course of a year that's an
extra 120 opportunities that you are
just throwing out the window from
customers that potentially know like and
trust you do you think if we could just
automatically follow up with them a day
later 2 days 3 days later do you think
you'd be able to make an extra couple
sales if not per month per year and then
once they say yes you can ask okay cool
what is that worth to you what's like a
what's like your average profit margin
how much more would that mean in terms
of Revenue you can ask these questions
that get them thinking in their own
brain you know what I actually am
missing out on a lot of sales and it
makes sense because it's true and this
doesn't even have to be in like high
ticket services like you know Roofing or
like modeling or anything like this
let's say you work with a massage parlor
you can ask them how many phone calls do
you get per day they might say like 10
right cuz they're not doing uh 10 let's
say calls per month or or or 20 per
month they're doing that per day because
it's a lower ticket service so if you
work with massage parlors they might be
getting 10 calls a day and you can ask
them how many customers do you get okay
well we get 150 or we serve 50 people
per month so you can say okay what
happens to all those phone calls that
you don't turn into customers do you
ever follow up with them do you mark
them anywhere do you have any kind of
campaigns that send out to people that
actually become customers cuz unlike
this service right where we close them
one time they get a brand new kitchen
right they don't need another kitchen
they most likely don't need another
remodel that year sometimes they do you
know then they do their basement or they
do their bathroom but in a service like
massage therapy you can get one massage
a week you can get one massage a day if
you really wanted to so what happens
after you get a customer how often do
you follow up
do you do you reach out to them via text
a day later asking for a review do you
reach out over text telling them they
have a second session at 10% off at 20%
off what would it mean to you in the
course of a year if you got an extra ex
clients right just because we installed
an automatic follow-up session how much
is one massage worth you oh it's $100 so
you can still do the same math with
lower ticket Services as well I think
sometimes people think that you need to
be in like this High Revenue new kind of
Niche for this to work and it doesn't it
works even better with massage parlors
cuz then everyone can be customer
again um this was really his just his
side thing he's still involved um I
learned how to run the business from him
the C the physical side unfortunately I
I waited to learn the uh the accounting
side we've got a good CPA on our team
now which again that's taken a lot off
my plate and it's very professional uh
so we're going over and Beyond with this
company we're not doing anything under
the table we're not doing anything um
we want to be the top the most top nuts
the most professional we can be in every
aspect and I think this is going to take
us there okay cool so yeah man um do you
have a a sort of like budget that you
guys have in mind as far as what You'
like to spend uh on ad spend on Facebook
or anything else like
that I'd you know this quote was
impressive um and again I knew that the
ad spend was on top of that I think I
told it'd be nice to be close to a th000
bucks you know to start off um and and
as we build and as we grow and as we see
results continue to increase and then
continue to get you guys more involved
in our other websites um so with his,
1500 quote I you know it's hard for me
to say and I know it's going to take
time to to build these things and get
the reviews and to get more phone calls
I know it's going to take time
um I'd love to give you thousands of
dollars to run with and play with I
think where I'm at on the company with
where my spending is right now you know
I may be able to do another 500 on top
cost to to play with the spend to see
what that looks like and then again as
the reviews come and as people learn us
and more costs come in more money comes
in I I want to continue to increase just
like the story you told me about the
other lady that uh started doing 4,000 a
month with
you okay interesting yeah so I think
that um also if you guys I mean if we
start working together um then obviously
I have your best interest at heart also
and I want you guys to grow and that's
kind of why we've been working on the
software right like it's it's a whole
separate project but as long as it helps
you close more projects at the end of
the day that's that's really what
matters um I would say man if you
optimize just Google my business stuff
that we talked about uh that alone is
going to double your phone calls um is
once you get in that M pack because
you're doing organic which is great but
people are really calling the the map
pack stuff as as you know from being
like the that what I got yeah don't
worry yeah which is I got
you so part of the initial offer that
got them on the phone was to optimize
his Google my business profile so again
my model is software with services in
the beginning it wasn't necessarily Le
gen services like this on Facebook ads
it was Google my business optimization
right and it's relatively simple to do
once you know what you're doing and once
you have a little bit of experience so
he initially pitched them $1,500 per
month to optimize their Google my
business plus set up their high level do
all the followup and and all that stuff
and that's also why he was able to to
command a a higher price uh because he
wasn't just offering high level but that
was the separate service that came with
highle is um which is awesome as far as
like the the Facebook stuff typically uh
we start at about $50 a day when it
comes to ad spend so that's what I
recommend you spend um and this way we
can really test and okay launch enough
ads to where we can see what what
properly works right now you're you're
getting all the best ads out of the gate
because we've AB tested a bunch of stuff
for now many many years however you know
we have to launch it and by the way it
takes five days to launch so from today
until you know whatever five five
business days from now so it would be
you know late next week we can get
everything live and you'll start seeing
leads coming in
that's is there also something that I
always like to do at this point I'm kind
of seeing if he's qualified for the
Facebook ads I'm not 100% sure yet cuz
the number that he gave me was a little
bit under the number that I have in mind
which is $50 a day right that's about
1,500 per month he wants to only spend
500 per month that's three times less
than what we normally charge people
however you can also see that I'm future
pacing a little bit so I'm telling him
the next steps and what's going to
happen next hey it takes 5 days for us
to build this all out for integrated and
also to get leads cuz that sometimes
comes up as an objection so I like to
tell tell him the exact plan and the
exact kind of onboarding process uh if
he were to ask more about the onboarding
I would tell him that but this is me
kind of hinting hey here's the next
thing uh that we can do and here's what
happens next and Pa I know you guys are
are in this thing together essentially I
guess I don't know how you guys mostly
operate but again I'm happy to have both
you on the Fone I'm happy to hear both
of you guys work together and I'm happy
to hear how professional you guys are
you know you're saying, 1500 1500 guys
I'd love to do both of them I'm not
ready right now in your guys' experience
if you were where I was at what should I
focus on and what should I do I mean
would you do would you start pumping out
the ads or would you go with and start
doing the reviews and everything that he
said that he would do on his end well
that's well that encompasses both right
because uh so the the 50 bucks a day is
AD spent meaning that's going directly
to Facebook like we link up your card
and you're you're paying Facebook to
show the ad so we don't have a separate
fee here right and that would bring that
would bring leads in
immediately right exactly correct me if
I'm wrong but you're going to help me in
building our brand you're going to help
me focus on getting reviews this is more
of a long-term investment it's more of a
you're you're building something at that
point um the ad spend is going to get us
leads um which of course I'm attracted
to Bringing money in immediately
bringing more leads in for my team and
for my team's families uh but again I
want to um gosh you guys might might
strangle me and make me try to spend
3,000 a month right off the bat I really
want to um but again I I guess if you
guys don't have a better answer as far
as what dire Direction I should go I
need to make a decision on which
direction I want to go and and and P I
wouldn't want to undercut you and say
listen I can only spend 500 a month with
if you're telling me I need to do 1,500
a month and that's going to make me the
most successful that's what I want to do
so it looks like my decision is going to
be pav which one I'm going to do right
off the bat and hopefully over the next
two or three months maybe that's GNA be
I'm G to be ready for the next one right
so well I mean I'll just kind of jump
into because I think there's a little
bit of confusion so it's not uh me or or
it's uh so it's the, 1500 goes directly
to Facebook that that that mean like
that's that's not my fee at all I get no
commission off of that so the the
minimum is 3,000 got it okay got right
so so so there's no one for for for the
yet for the ads yeah and then if you
also want so if you the the the plan
that and I kind of came up together is
uh so it's 2,000 for everything so
that's everything he's doing and
everything I'm doing and then it's an
extra $50 a day that's going uh directly
to Facebook to actually start generating
the leads so it's 3,500 total okay got
it okay um Can can one of you guys send
that in an email to me let me let me
look it over of course but what so
that's the first objection is can you
send me an email um of of course right
um You can you can send the email but
there's definitely a lot to unpack here
my affiliate doesn't have too much
experience running Facebook ads and so
we thought if he bring brings me on the
call I can also sell them on Facebook
ads maybe even run it or he would run it
and then I would just consult him or we
would run it we were going to figure
that stuff out later if they want ads
but also I start seeing that this is a
bit expensive right as soon as I told
him that hey minimum is 3,000 that is
like you can't spend less than that if
you want to do ads he immediately jumped
in uh with an objection of hey send me
an email so I'm starting to kind of feel
out that I don't think odds are are a
good fit for him at this time not this
in the future he can't do it what are
your like initial initial thoughts of of
that is that is that too much cuz I know
it's well it sounds like it's a little
bit over budget for you if for right for
right now it is um again we're we're in
the planning stages um I I was looking
at several other companies several other
options U those are off the table now
I'll just be straightforward you know I
know we're all salesmen here U but I
think I think nobody's direct anymore
those guys are off the table I'm most
interested in you guys I think you guys
can help us be the most successful I
think you guys are the most successful
in what I've seen correct me if I'm
wrong but we're we're very impressed um
uh yeah yeah it's 3500 is a little high
for me right now with where our business
stands and what our profits are and what
I'm focusing on what we're paying off
the the building loan the vehicles Etc
um I definitely think it's it's again
when I get a goal and I set my mind to
it it doesn't take me long I think I
could absolutely build an account over
the next two months and be able to do
that in hopes that it would juvenate
more leads where I could continue
spending that with you guys but right
now having
that being able to write you guys a
check for that right off the bat it's a
little high for me right now okay got it
got it so yeah we also do do have a
guarantee in place by the way so it's uh
45 opportunities minimum in 90 days
meaning that's that's 45 like you saw
the kind of quality of leads that we're
getting it's not just naming on phone
and again it doesn't mean we're going to
get 45 in 90 days that's just the bare
minimum like if you get below that then
I'll just refund you right so it's um
that is the bare minimum uh that's the
guarantee my suggestion and it's totally
fine if it's a bit High uh I would go
with what what the lowest hanging fruit
is which would be this because you'll
get a ton of business from this so I
would actually work and have him so
again at this point I'm seeing they're
not a good fit for ads because it is
expensive and I'm not going to try to
overcome that I'm not going to try to
get him to spend more on ads I'm just
going to downsell him uh on the go high
level stuff and I'll have my affiliate
take over and service them properly with
the Google my business stuff and to get
everything integrated and to get
everything set up for them and then in
the future if they run around ads then
they can certainly do that but that's
the power of having a downsell is you
have something to sell you can still
give a lot of value even if they're not
a good fit for the ads optimize a couple
of your your Google Business profiles
help him get some of those reviews
because the Google reviews um the Google
reviews campaign is amazing uh I don't
know how how far in depth you went into
it but basically you know we have a
landing page that filters reviews and
anyone that's four or five stars or over
um they they get sent to Google and they
leave a review so what we could do is
take your past customer list you know
that kind of stuff do Google review
campaigns and then sprinkle them into
different Google Business profiles help
them all boost up in rank increase the
phone calls for everything so just go
with they you know just do his plan and
then as you're growing as you're making
money from that and the rankings boost
and everything uh then we can come back
and look at odds and where where it
makes sense
that might be the best plan yeah that
sounds great sounds very doable um very
doable very soon as well I mean two
three months I believe so correct me if
I'm wrong but the U or pav the system
that I was looking at that showed all
the client would we go ahead and be able
to start working with that system with
lit
media that system comes like whether you
work just with me or together with PA
and again it seems like they that that
would even be a great plan that you said
pa considering that we can start working
with we can start building those things
getting more leads in and we can start
working with this system that way
whenever we start running ads and we're
getting another however many leads a
month we're already ready we're already
familiar with the system and we're
already running whenever in that sense I
would love to just blow up with 50 leads
a month 60 leads a month when we're
ready for it and so Pa thank you I think
that's a great plan starting to work
with starting to build the accounts and
learning the system and and training my
sales reps to work with the system with
a few leads that are coming in and then
blow the whole damn thing up the other
thing this does is it also builds trust
because notice how I didn't try to hard
close him hey well well what's stopping
you from moving forward today and
spending $3,000 right like I'm not even
going to say that I'm not going to try
to force him into paying something that
he's not comfortable with and that's the
issue if you're just offering smma and
social media marketing you kind of have
to do that that's what all these courses
and programs tell you to do but instead
I'm like no man just spend less let's
get you integrated let's get everything
imported in here uh let's actually start
tracking everything better let's
optimize these certain things and then
we can revisit this yeah exactly man and
and and I also think that um dude just
link up like just replace for example
chat widget right here right we made an
extra we made this CLI extra $777,000
just by adding in a freaking chat widget
to his website right like simple stuff
like this man that that's the lowest
hanging fruit um and so I would work
with on on getting all this stuff set up
and also as you can see here we're
tracking every lead Source dude start
tracking each lead gen see exactly how
many phone calls are coming in like see
how many leads are coming in get your
sales reps in here you know and by the
way you can redistribute the leads like
uh one location go to this sales rep or
you can like round robin them where they
just get evenly split so up to you but I
would I would start doing that here ASAP
cuz then the ranking is going to
increase on the Google Business profiles
and you know that that stuff works cuz
I'm telling you this one right here in
Vegas we're not even ranking organically
at all this is just Google Business um
so if you start doing that man that's
you're not going to get a cheaper a
cheaper plan uh I mean I guess you could
you could hire some minimum wage person
off Craigslist but um I don't I don't
know if that's going to work well but uh
but yeah man that's that's probably the
best uh the best action plan and then
then you guys are already on the
platform and then I'll come in and uh
I'll I'll plug in so a lot of times I'll
actually add you know look if this is a
bit too expensive I'm sure you can find
it cheaper you can hire some random
Craigslist person for minimum wage and
they'll try to figure out all this stuff
and I I do this with Facebook ads too if
someone's like well why is your fee so
high that's always what I say you know
look you can probably find someone on
Craigslist and I'm sure they've watched
a couple YouTube videos and all of a
sudden they're they're they're a
Facebook expert and you I'm sure you
could hire them for $10 an hour right
but at the end of the day do you think
they're going to get the same results as
someone who's been doing this for
remodelers for years all over the
country probably not that's usually how
I overcome that that price objection
Facebook ads into a machine that's
already running and then we we'll scale
from there so I I know you got to run
but this is what I I will add just to
like clarify everything just to make
everything clear before we all go right
so the work that I am doing it's
building up your organic traffic right
so it's going to be like a slow burn
right so you're not going to expect you
know uh 20 30 40 calls like a day right
so this is good you want to manage and
set
expectations he jumped in here and he
said you know look you're not just going
to activate this and get 10 million
leads right away right we're going to
increase this we're going to change the
name we're going to increase the ranking
we're going to get you more Google
reviews and it will work you will get
more leads but it's not like we're just
going to turn it on and then instantly
you have 15 leads a day coming in right
or even a like the first month that that
you're working with us but what we're
going to do is we're going to fine-tune
everything right uh has done an amazing
job like ranking these websites already
right let's just make some of the little
TW that that P already mentioned you
know putting the chat widget in there um
you know having maybe a better call to
uh call to action uh and by the way they
will get more leads if they do those few
changes and they have a phone number at
the top add the live widget that's
collecting people's information plus add
a calendar after someone opts in to the
form it will improve their lead quality
and it'll actually get them more leads
so they genuinely will see an increase
just by installing High leveler phone
number things like that right let me
handle all of your like Google reviews
right uh we'll run a Google reviews
campaign um and we'll optimize your
Google business profile and we'll also
we talked about um and I know this is
what what what I offered you is Facebook
business management right your social
posts right so that you'll
start software with services that is his
service that he's offering with the
software that is our model to get
additional like followers and and just
people aware of your brand right in the
area and when Pavo comes in to turn on
the Facebook ads that's going to make it
even more effective because number one
you're going to have the system in place
already yes right so that your your
staff you everyone is aware of how
everything works already okay and then
you know finally like they everybody
checks everyone right they don't just
see a Facebook page and then like and
then like um sign up right they're going
to do their research but when they see
your Facebook post and then when they
see your website when they see all your
Google reviews that's going to help you
convert these clients to C uh these
leads to customers right so I think
that's a good plan um so this go high
level affiliate and Community member is
amazing he definitely did his research
he's definitely putting in the work he
knows a lot and he absolutely deserves
this sale I I'll let you pav finish with
you know whatever he was uh continuing
before I I I cut him off but I just
wanted to clarify everything slower and
then when pava comes in it's going to be
like a fire hose worth of like leads
that you guys really need to get ready
for great and and and I'll just jump in
I know that I guess PA you you'll finish
up here but um once we get off the phone
call we'll let everybody go but if you
just want to email me or give me a call
or text while I'm on the road I'll be
ready to move forward with you right
after this phone call sounds good I'll
I'll do that great cool amazing yeah I
mean that that's really my so there it
is he's closed right he's closed on the
deal at 1,500 a month and he's ready to
move forward right after this Zoom
meeting my last question is uh hey man
if you what other questions do you have
I mean what else can I show you because
you know sometimes I mean if you want to
see more ads I mean you have me here uh
we can see more ads if you want I show
you some videos if you want I could we
could dive into more conversations uh
what you I think we'll all stay in touch
so at this point I am not over
complicating the process I'm just asking
again hey is there anything else that I
can show you and you know look sometimes
people over complicate the sales process
I've already seen I've already
identified that he was interested in the
services and that he wants to move
forward and I'm not going to go in here
and asking more questions well what
would this mean to you and your family
if we can help you like you don't have
to ask more questions right and
sometimes people over complicate sales
so much like he's already in here he's
already sold go in here he already said
he wants to pay don't ask more questions
and don't keep dragging it on I'm just
making sure hey do you want to see
anything else or are we all good all I'm
doing here is just checking his
temperature hey where are you at and I'm
just trying my hardest to listen to his
tonality well I want to see this or well
if you hear this kind of like unsure
tonality that means you have to to
tackle more stuff and even though he
said he's interested he might ghost you
after this call now in this situation
Our Community member did not cuz he
actually sent me a uh message and he
told me that he paid the invoice right
after this so it's all good but
sometimes it happens so you want a
temperature check you want to see where
they're at cool is there anything else
that you want to see just see where
they're at check their tonality it
sounds like you two are are constantly
texting about what each other's doing at
night time
but no but I know y stay touch and and
and it is it was weird um but if if you
guys maybe we do this again in a few
months once we get closer and we've been
working with for for a couple months um
but but again I think this was extremely
helpful and um very professional I
appreciate you guys from what I could
understand like for for Connor this
isn't a a money issue it's more like a
cash flow issue so once we figure out
the cash flow right yes and find find
some additional cash that we can
actually pump into uh as an investment
to your business right you'll be able to
actually multiply that in in corre in F
so um correct hit the nail in head to
that y okay cool thank you guys thank
you guys very much cool so you did say
uh you did say you want to move forward
today right correct Okay cool so yeah if
you want to uh get that invoice over uh
to them herea then that should yeah what
I'll do is I'll give you a call uh on
your cell uh directly give me like 5 to
10 minutes uh um it was great meeting
you for the first time um you your
brother
has said a lot of good things so uh I I
look forward to working with you guys
perfect thank you guys I'll be waiting
for your phone call Pavo thank you
appreciate it good awesome nice meeting
you guys and uh you know keep uh keep
doing your thing and uh I'm excited to
see some videos that you guys launch and
uh all the females that we're going to
Target so it's gonna be great I look
forward to working with you in a few
months Pa thank you guys amazing you got
it talk to you later boom client closed
right he's ready to pay he's sold he lik
everything sales call went extremely
well he initially was interested in ads
but we figured out it's not a good fit
form so he is now paying $1,500 per
month for using the software and also
some Google my business management and
posting and while also leaving the door
completely open so that way in a couple
months we can start the ads back up and
he's already all integrated on High
level so all we have to do turn on the
ads link up a form and we are good to go
all the automations the count everything
will be built this was a pretty long
video so I appreciate you sticking
through all the way till the end if you
got to this part of the video then
congrats I'm sure most people will never
make it this far if you want all of this
stuff imported everything we do to get
clients these results everything we do
to onboard them all of our campaigns the
Google revieww stuff the funnels and you
want to go through the same program as
our community member here that closed
this client or that helped me close this
client then check out the link down
below this video here you can join the
free course you can join our community
program we're always adding videos to it
this was an awesome breakdown this was a
giant experiment um me jumping on the
call and basically closing this client
for one of my affiliate members but
obviously it worked out super well and
I'm super excited I was spending too
much money and burning too much money on
horrible opportunities I have experien
with Facebook we've gone through three
or four different people there was
something on your ad specifically that
made me say I'm interested that's what
we need it's great yeah that's exactly
it's exactly what we need I don't have
the diligence like a system like this
does you know oh three days in a row or
three out of four days where this is
responding to them autoresponder I've
wasted so much of my time chasing people
I can't do that so I like your system I
like what you showed me I'm not just
going to jump into into bed with some
Facebook marketer again I want
convenience me doing as little as
possible so it is a 90day program it's
1,500 per month plus the ad spend which
goes directly to Facebook but what do
you need to get moving let's do it let's
roll so I just need your card number is
this going to be Visa or Mastercard
Visa all right 246 how about now amazing
all right yep I can hear you and I can
see you how are you today great how you
doing good good I'm doing well well nice
to meet you actually just tried to call
you so so you did get the link okay I
actually um I actually found it in a
text message so I said you know heck
with it I'll just do it on the phone I
was going to do it on my MacBook but
I'll do it on the phone that's fine so
basically the goal of this call is us to
just get to know each other real quick
and then if it makes sense I can just
share my screen I'll share with you what
what other remodelers are are doing to
land more projects book more estimates
and actually get more appointments and
I'll show you like exactly where they're
finding the appointments all the way
into how many of those appointments are
closing and and everything so we'll dive
into into the weeds as much as you'd
like and you can ask me any questions
let's let's just start here where are
you based out of uh we're in Cleveland
Cleveland I've never been yeah you like
it uh yeah I I like it for the most part
yeah I mean I I was I grew up here was
born here so got it got it yeah I mean
if I kind of don't have a choice but to
like it you know so yeah we love our we
love our city yeah I'm actually from
Buffalo New York originally so I am not
too far away no you're about two and a
half hours yeah exactly ironically I've
never been to Cleveland it's like it's
not far but I guess I don't know when
you're from such a cold place where it
snows a lot you don't really vacation to
nearby places you vacation to warmer
areas why why do you want to go to
another cold place when you live in a
cold place I totally agree exactly agree
exactly perfect um awesome and so you're
run a model company out of Cleveland yes
cool can you tell me a bit more about
that yeah excuse me um yeah so we're
we're uh about 80%
interior um Remodeling and renovation
and we the rest is uh exterior decks and
um you know small additions and outdoor
fireplaces outdoor kitchens and
hardscapes and stuff like that but um
again like I say that's a that is a
small portion of what we do majority of
what we do is kitchens bathrooms room
finishes hard hard surface flooring uh
anything that goes along or goes into um
you know the the whole scope of those
jobs Plumbing electrical all that yeah
got it okay perfect so sounds like you
do quite a quite a bit of work I mean
you do everything from Plumbing to
electrical to remodeling to rennovation
everything we do and anything that's
larger scale Plumbing or electrical
we're not I'm not marketing that
right you know we're that's always going
to be that's going to be subbed out you
know as as part of a larger scope of a
project yeah okay got it got it so a
little bit about us is um I just like to
do the kitchen and bathroom remodeling
side of things uh so the fact that you
guys are all interior is is amazing to
me I mean everyone that we work with uh
does kitchen remodeling or or bathroom
remodeling um for the most part I do
have other clients that have other
services that they wanted to get more
leads and and and appointments in and
that kind of stuff but uh yeah for the
most part it's kitchens and baths how
many projects do you guys roughly close
uh per per
month so we're closing uh about three
per month now and that's uh that's
probably that's two bathrooms one
kitchen okay and what's your goal I mean
how many would you like to be closing
per month yeah we want to close
five a month uh the longterm goal is six
a
month gotcha so by long term that's in a
year from now that's six months from now
what's long ter yeah a year yeah in a
year yeah I don't I don't see any reason
why we shouldn't be why we shouldn't be
closing five jobs a month um I I just
don't I I don't understand why we're not
um there was a time when we were um you
know some things that are that have
happened in the last couple of years
obviously pay a major contributor to
that um we've had some issues with uh
with help we've had some issues with
health um myself
included um so we've kind of had a slow
down a little bit last year was much
better than this year U so I'm trying to
get us back on on the the you know path
of where we were headed so gotcha okay
so when you were doing that amount of
projects when you were doing five or six
a month um why was that
like what uh what was bringing in all
those
projects yeah well the main one of the
biggest reasons was our marketing was a
lot more effective at that time and the
reason it was is um you know I was I had
my eye on it quite a bit more um you
know and like I said I was uh probably a
little too much a little more than I
would want to have it have my eye on
those types of things you know so yeah
um why you and I are talking so you know
I I just haven't really had the
dedication to it and I haven't had been
able to have um you know like I said
I've had uh you know I've had some
issues with my own health with uh you
know family and things like that that
have kind of taken my attention away
from that so we kind of just have pushed
a button and said you know let's hope
for the best type
situation so and that's never you know
that's never going to work out how you
want it to you know for as long as I've
been in this business sure we can
survive and we can make money still but
uh we're not had where we want to go so
uh I need I need some help I need
someone to do that to you know help us
work out that plan come up with the
maybe a better plan whoever's planned
I'm always whoever's planned is the best
wins you know so that's what I want to
do and I want someone else to deal with
it not
me yeah absolutely got it yeah I mean
the the cool thing about like this
industry is that it really comes down to
I mean it's pretty black and white right
it's pretty like like numbers based did
I make money did I not right did I get
an Roi or did I not so in in the past I
mean so what exactly were you like
overseeing that was getting you such
such good results was it just that you
were paying for like the Angie's List
you were paying for leads or you were
doing your your
own marketing so what exactly was
working so well that because I I think
on your application you put Facebook in
house so is that what you're doing
before is that what you're doing
now uh it is uh we're not we are
currently not doing Facebook we're not
doing Facebook or Instagram um I'm
interested obviously in getting back
into both as long as it's done correctly
as long as it's done effectively uh but
we were doing that and it worked a
little bit I was spending too much money
and burning too much money on horrible
opportunities you gota I mean you gotta
hear that a lot I'm sure so yep um and
yeah we had somebody doing it for us and
she was
um in her defense she wasn't a she
wasn't a home improvement or remodeling
specialist she's a she's a Facebook
specialist so you know my thing is I
think that's important and I want
someone who has the knowledge of kitchen
and bathroom remodeling who has the
knowledge of of remodeling in general
and how do we go about getting the right
clients in front of us um because I can
tell you all you want but if you know
nothing at all about how to do that it's
like me you know you telling me you know
as a doctor you know you would like
these types of clients well I don't know
anything about your profession so how do
I go about getting them um you're going
to have to tell me everything and I'm
going to have to you're going to have to
help me way too much so sure I'm GNA
tell you what client we want we want we
want rich people and and that's it
that's all we want right yeah um but of
course we know that that's absolutely
not going to be possible so but in all
seriousness that is the goal we want the
people who are going to say yes and not
B at
that's what we
want so we can do that and I'm confident
we can do that I'm confident that we can
get in front of only that and that's
what I'm looking for through Facebook
and Instagram marketing I don't want to
have to go through 20 leads before we
can find one that's good enough to
actually get in front
of I see okay and so what were you
spending when you were with this
Facebook specialist what were you
spending per month and how many leads
were you generating so our ad budget was
um about 40 bucks a day at the time
between 35 between 35 and $40 a
day um we were getting a lot we were
getting a lot of leads um actually I
wouldn't even exactly right we were
getting a lot of form fill outs yeah um
so you know it got to the point where I
was we we can't reach him we can't
contact them we call him as as quickly
as we can you know within you know try
to get them within 30 minutes you know
when they're still hot and obviously
ideally you want to get them inside 10
minutes um but sometimes we're just not
able to do that we're just not able to
do that so I
need I guess I need to kind of figure
out a way to how how do we keep them
warm before we can actually get them on
the
phone I see so you had quite a few leads
the Facebook form leads I mean I could
turn those on and we can
have $15 lead but at the end of the day
that doesn't matter if they don't
respond or they're completely
unqualified and in fact it's just
skewing your data because then it looks
like you had know 60 leads in a month
but really you talk to 20 people and
then how many did you book estimates out
of is the real question right and then
how many of those were actually
qualified okay so you're spending about
$40 per day so that is that's like what
like 1300 a month or so 1,400 a month do
do you have the numbers on how many
leads you get in a month and how many
estimates and how many sales you would
get in the month from I don't have those
numbers in front of me no I don't have
them in front of me but I tell it was
like a lead a day I'm assuming two leads
A Day lead every other day well we would
get a we would get a couple of leads
slash form fill outs a day and sometimes
we we'd get three or
four
um but again out of out of a month we're
probably
getting maybe 90 80 to 90 total form
fill outs in a
month and we're actually converting
those into
about on
average 5% roughly five to s% of
conversion into leads that we actually
see okay so I'm I'm confused that so 5%
turn into sales or 5% turn into
appointments appointments yeah
appointment yeah so yeah we get 80 leads
we're going to get we're gonna get in
front of four of them that was roughly
the average from our Facebook campaigns
wow the rest were chasing Chase Chase
Chase Chase Chase and and so I'm
guessing I'm guessing you do all the all
the sales yourself right so it's you
calling them yeah Yes W okay that's a
lot that's a lot of time I I can see why
you're on
it yeah I mean I've done this I've been
doing this for a long time for a long
time man I'm I've yes I I have
experiened with Facebook I have
experience I do I've got we've gone
through three or four different people
um you know never airm never someone who
just specializes in this for kitchen
bathroom never just that um because I
can't find we haven't been able to find
one number one we haven't up until just
recently we've been kind of talking to
some other some some people like
yourself so um I I can't do that anymore
uh I can't I cannot waste another not
not only not only
money which is at the end of the day
most important but my the money that I
am wasting from my time spent on this um
and yeah it's not 40 hours a week but
it's hours you know it's hours when I
put my time into it it's hours and
that's too much it's just too much I I
need to be selling I don't need to be
you
know chasing people all over the place
trying to get him on the phone yeah
absolutely so that is absolutely right
um okay and then so and so right now you
turned all that off and you're just
relying on house to get Le so yeah we
still have house um you and house is
what it is we're not we've never gotten
a ton of leads from house but uh their
their lead quality is always very good
um because they serve they they kind of
cater to a little bit of a higher
clientele um you know again this is not
nothing against uh you know people who
live in the city you know we don't
Service Cleveland because they don't
have any money we just don't we serve as
the suburbs we're we're Suburban
contractors um so so and that's kind of
what house caters to um you know the
people who middle and lower middle class
people aren't going on house to look for
stuff like that because the minute they
get on there they're they're seeing
they're seeing products that are way out
of their price range and that's what we
do so um like I said nothing against the
the you know find people on you know
West 79th on West Cleveland but if if
you call me and you want us to come out
and give you an estimate we're
absolutely going to do it we'll do it
but we're going in apprehensive because
that you're not our client we know it so
with that said you may have a giant
stash of money sock the way you've been
saving since you were 15 years old you
know you're a senior citizen and you you
finally decided I want to do this
kitchen okay we're happy to help that's
you know that's one out of every three
so um anyway that's the whole point
about house yeah we still have them and
uh we don't get a lot from them but they
give us good
leads okay y That's cool
um one thing I know about these like
advisor sites like Home Advisor house is
that they usually share their leads I'm
not sure where your agreement is but if
you work with like Ang or Home Advisor I
know for a fact they share their lead
four or five contractors right we we
won't ever deal with a we won't ever
ever deal with your home advisor ever
good on you that's good it's funny
everyone I talk to about that company
they all have nothing positive to say
it's pretty interesting um well cool so
how much due diligence uh did you do on
on us just so I know exactly how much to
cover how much I need to talk about that
um in general did you did you Google my
company did you take a look at some of
our resources and like in case studies
or or or or you literally just booked
the call and you haven't seen anything
just booked a call and I haven't seen
anything I saw you guys on Facebook
ironically and um was Facebook or
Instagram I don't remember uh and I see
I'm sure by now you know that there
are countless types of uh you know
marketing companies and for Home
Improvement there's they're they're
popping up all over the place every
single day I get calls from them all the
time I get calls from them I don't I
don't even run modeling company yeah
you're right so it's it's outrageous and
I that's great I mean but I'm only going
to choose ones where you know it catches
my attention and it looks like something
that I I feel like it could actually
help us um I'm not just going to throw
darts at everybody and say hey let me
call this one this one this one this one
this one so um you know with that said
yes there was something on your ad
specifically that made me say I'm
interested let me what they have to say
got it got it okay perfect and we're
going to go over all that stuff like I
said here I'm going to go over some of
our examples I'm going to show you real
live clients and like leads that they're
bringing in and I'll show you like the
exact uh system that we're doing to
generate the leads and pre-qualify them
and everything and you could tell me if
it's different than what you've done in
the past if it's exactly what you've
done in the pass and you don't believe
it'll work we'll go our separate ways
that's perfectly fine I don't want you
to do something that that doesn't make
sense so a a little bit about me is you
know I am not like these past people
that you worked with with like Facebook
I mean quite frankly um if if being
honest I'm not even that big of a fan on
Facebook like I I I don't really like it
um I I personally don't use it too often
um you saw my ads on Facebook because I
practice what I preach it works right it
it it works for business uh shock me
well when I when I started the company
I'm I'm the owner also um and so when I
started the company five six years ago I
used to do like websites SEO I used to
do Google ads uh which have you have you
tried any of those before yes all of
them I mean I have a well we have a
website yeah and we do um you know we
have a our our uh we do SEO and and it's
you know of course it sends them to our
uh our page fill our page or our form on
our website so yeah oh so you currently
Doo
yeah we do SEO yeah it's very we do very
little of it we don't I'm not throwing
you know I'm not throwing five grand or
more a month at it um you know of course
not but I'm not a big believer in it
myself yeah I well I was gonna say is
what I was going to say is that's how I
started right I started in that space
and I started working with contractors
and I kind of was working with all types
of contractors honestly I've worked with
GCS I've worked with roofers siding
companies flooring companies I worked
with all sorts of different companies I
ended up stumbling upon kitchens and
bathrooms because that just seems like
what everybody wanted and so I was
offering for one client second client
third client and then I realized wait a
minute instead of working with handyman
and getting them 10 projects per month
or you know whatever 15 20 uh I have
these other clients that if I get them
an extra two they love me and they're
doubling everything they're like let's
do this let's do that and that's kind of
how I stumbled upon this space and that
just became our specialty uh I actually
ran Facebook on on not on accident but
because one client begged me to do it I
did not want to run Facebook I stayed
away from it for a long time I used to
tell people that you know with Facebook
you're getting uh with Google it's
better you're getting people that are
typing in kitchen or modeling your me
and it's going to be better and and so
forth or higher intent all that stuff
but then as I just kind of tried
Facebook and everything uh I realized
that yeah lead forms do not work well I
try this with with my other clients and
so I found but as you know it's much
easier to get leads right much easier to
get leads but the problem that I was
able to solve is every all of the in
between right if you can cut out all the
junk and all the people that don't
respond all the people that are not
serious and you can just get the people
that are serious and just attract those
people it still is a cheaper cost per
lead than if you go to another platform
like Google so it still is cheaper so I
realized that if I could just solve the
lead quality Problem by adding
additional steps in between um I I had
this idea of like maybe if I did that
and I made it harder to apply to work
with your company then we can get higher
quality leads because the people will
have to take more steps but if they're
serious they're going to do those steps
and so that's what we ended up doing and
uh we ended up getting amazing results
and so that just became my bread and
butter and then I realized I should
probably get very good at Facebook and
so and so I did uh I learned Facebook
Instagram end up hiring first employee
second now at this point that's pretty
much all that we do I still have other
clients where we do like Google and that
kind of stuff but anyways but like bread
and butter is Facebook and Instagram I
started in this industry without doing
it I I'm only in this space of Facebook
and Instagram just because it works if
sending flowers to people's homes worked
better then I would tell you to send
people flowers like I just I just follow
what works and I I alter my model to
that and it's funny that you say um you
need to talk about speed and everything
we're pretty much everything that you
talked about has just set me up
perfectly because that's exactly what I
I that's the exact problem that I've
encountered and I'm going to show you
solutions to all of that so I'm going to
go ahead and share my screen okay yep
let me know once you can see my screen
here all right this is the Facebook ads
manager I'm gonna yeah I was just going
to say if you you turn your phone
sideways you'll be able to see uh a lot
of the stuff way better and then what we
can do
is okay so I'm going to go ahead
and refresh this and I'm going to make
this bigger for you just give me a
second because I know you're on your
phone I'm G zoom in here cool this is my
Facebook ad account uh this is a
client's account as you can see we have
this set up
already and we have winning outs as you
can see they do flooring they do a bunch
of stuff and what we help them
particularly with is the kitchen and
bathroom remodeling and that's they
wanted more leads in and as you can see
here um this is a screenshot as you can
tell I just refreshed it here is updated
it's maximum they've been with us since
March August now um and so what we can
see here is exactly how many leads that
we generated now one thing that I want
to point out is that um getting leads on
Facebook you were doing form leads right
yes okay and those were very low quality
right yes and you were you were spending
what like $10 you were getting what like
$10 leads $15
leads um yes yeah yeah I I would I would
say if we're
doing yeah and majority of them are
trash that hard heavy majority yeah of
course I yeah I definitely get that I've
been there so here's here's what we did
to solve that problem uh we created more
barriers for people to make it harder
for them to apply to work with you okay
and so let me give you an example so we
had an ad and as you see here it says
website lead meaning this is a uh
website lead that came in on a website
on a landing page okay they cannot what
you had before was a Facebook form lead
meaning they just stay in Facebook they
push a few buttons and it just sends
their
info I I remember we did those campaigns
and I would have people reach back out
to my clients they would say oh sorry I
just didn't know how to exit the form
without pressing submit huh yeah you
know and so these are the leads that we
got so let me show you what I what I did
as you can see here some of the numbers
$17 per lead $31 per lead $57 per lead
3547 $6 and as you can see that $6 one
was turned off and the reason behind all
this is because I optimize the leads
based around what's getting you
estimates meaning if we get three leads
right here that are $6 per lead that's
great and a Facebook marketing
specialist would take that $6 lead and
they'll be like oh my God I'm you know
I'm going to send there 10 million leads
they're going to spend your $40 a day
and they're going to send you these $6
leads but what I see on my end is if
that they don't respond I'm going to
turn it off and if I can get one lead
right I can get a lead for $57 but this
$57 lead contacts you and books an
estimate I'll spend $60 per lead all day
for estimates yeah absolutely yeah and
so that's what that's what I figured out
the secret was and there's a there's a
few things that we do I send it to a
landing page I don't like forms in fact
I don't even I don't even have a form I
don't have a Facebook form and what I
realized is I need to qualify people by
having a survey and that's what really
made it work better have you ever tested
doing a survey before no okay so this is
a survey right here they type in their
zip code let's just say one two 3 four 5
uh they put in they see all of your work
right they land on your page we give
them an offer we show them your previous
work we show them um all of your
testimonials all of your reviews also
real quick if you want our client
getting scripts our client getting
strategies our Outreach DMS literally
everything a toz then you can go ahead
and check out the free course in the
description if you want all of our
snapshots imported into your account I'm
providing all of that it's completely
free if you don't have a high level
account then you can sign up for a free
30-day trial down below and I will give
you access to everything sales call
recordings additional services that you
can actually offer how to sell those
services and how to charge High ticket
everything is in there so let's dive
back into video you have how many Google
reviews do you have there not many we
got a we've got a few we've got uh
probably probably
12 okay that's not bad we can still fill
up a page but I'm G I'm gonna have to
help you with that because we actually
have a review campaign where I can run
it for you and we'll get automatic
reviews uh but 12 should be enough so
we'll feature them like this we have an
about us we have a step-by-step process
if you have video testimonials even
better again it's taking a second to
load because I'm like sharing my screen
and everything um but anyway they land
on a page like this problem with the
website you send people to a website
they start clicking around about us you
know this that and the other thing it's
it's not the same we just have one
intention hey we're the top rated
company you don't you know you want to
learn more you keep scrolling most of
the time we show them everything they
want to see here's what we do do you
want your free measure and so their
offer is free measure and design um I
we'll talk about offers here in a second
but basically they fill out a form tell
us about your project
kitchen
model I don't know how to use a space
bar apparently so here we go we'll hit
next and then from there they fill out
what is your name what is your email and
what is your phone
number so this is much more intentional
right they have to press next they have
to fill things
out so do you see how this is harder to
fill out the survey than it is to just
be on Facebook and fill out a lead form
yes yes so one thing I'll ask is is the
is the thinking behind this the more you
click the more interest you're gaining
instead of just throwing a bunch of
information on a form real easy click
submit you know by the next morning
you've forgotten that you did it anyway
and that's that if you do this it's a
little bit different than that right
correct and not even to mention so what
I've done before too once we start
getting a good cost per lead on this we
just keep adding questions we'll we'll
add like 10 questions we'll make it hard
to to reach out to you because at the
end of the day you want interested
people you don't want just more leads
you want interested people that are
ready to book estimates so we can ask
for their floor plan we we can ask for
their ideas we we can ask what they want
we can ask any question right here to
this floor we can ask for their budget
and we can even put their minimum budget
now I don't remind this in the beginning
but if you're getting a lot of leads and
then so again this is a two-way thing
right so like if you tell me hey Pavo we
did great I booked estimates but one
thing I'm seeing is that they just can't
really afford me so we'll vet those
people out early we'll have on a survey
we'll have hey what's your budget for
this project and we'll have minimum
budget 8,000 10,000 yeah we'll have a
minimum budget and so if they're filling
this out and they see that budget and
they're like oh my God wait I don't I
don't have that they won't even fill it
out right we'll vet them out early and
so there's tons of stuff you can do to
qualify and so this is the thinking that
I had behind Facebook you get the cheap
leads you qualify the bad ones out you
don't waste your time I think that's
exactly what you said you don't want to
waste your time right right we don't
want to do that so that's exactly what
we
ran and as you can see here are the lead
prices uh now I'm assuming you know this
is much higher quality you can see the
lead prices that I'm showing here right
you're on your phone so just making sure
okay yes and so I I mean I'm assuming
you would be okay with paying you know
3157 35 $47 per lead on someone that
that fills out a form like this I
absolutely would yes I tell you what if
I got 30
get us a lead a day for 31 between 31
and
$50 and it's a lead that we're running
I'm
happy I'm just saying as an example I
don't have to have a lead a day we don't
have to have a lead a day right now
right but we we have to have
opportunities because we're not a 100
we're not going to close 100% right so
for sure you know our our our goal
always is to close minimum of 50%
minimum but sometimes it's just it
doesn't matter what we do doesn't matter
um we're High ticket items we're High
ticket um you know we're going to have a
lot of people who say yeah it's
just you know for whatever reason so
right but we have their name we have
their email we're followup we're gonna
we're going to keep hammering them you
know every month so that's all you
forever and you you do all that followup
yep wow you're a busy man
Eric yeah man yeah well I don't do tools
anymore so we don't I don't do that so I
I have a team that does all of that so I
I visit customers I take I do what I
have to to make sure that installers
stay busy and that we still have money
in our bank account outside of my
business account right got it so most
people honestly they don't even go this
far right they like this Facebook ad
expert they see $6 leads they see $30
leads they turn off the $30 leads they
keep the $6 ones even though they're
unqualified right
this most people don't go to this extent
they don't even think to do this so I
did not stop here though uh I thought
you know what this is so much about time
and speed that what I also wanted to do
was to help you with the followup and so
what I actually did I did and I did this
out of necessity because I would have
some clients we would get them 30
leads they would make no sales I had
another client we would get them 15
leads and they would get three sales I'm
like dude what is the difference like
why what what is happening here and what
I noticed was the people that did all
the followup uh now you from what you're
saying it sounds like you have good
follow-up systems and you're good at
talking to people and and you're good at
all that as as you might know in this
industry not everybody's good at this so
what I created to um to help with that
is the software uh and basically what
the software does is it follows up with
the leads for you so for example this is
a real lead that came in as you can see
here lead came in on August 17 so a few
days ago here and as soon as they come
in they appear like this they have their
name let me go and zoom in for you so
you can see it we have their name so
this is Trisha Compton and so as you can
see so Trisha came in she entered in her
name email and phone as you can see here
the tag is FB which means that Facebook
lblp that means Facebook landing page
which is exactly what we saw came in
from Facebook went to our page and they
get an automatic email so Trisha got
automatically an email saying hey we got
your interest a special deal for you um
you can the quickest way to reach out is
just by calling us right and on top of
that they get an automatic text the lead
as soon as they submit the form on the
landing page they get a text and they
get their full their first name
automatically pulled thank you for
reaching out about your project got your
spot reserved while we still have
availability can you tell me a bit more
about what you'd like done you can also
give me a quick
call
excellent excellent that's what we need
so right there
this was sent at 2:41 p.m. so at 2:47
p.m. this was the response we have a
loadbearing wall between the living room
kitchen we want out putting in a beam
ceiling open in the kitchen open floor
plan and we want floors throughout the
home a a gull Kitchener model OKAY a
gull I'm assuming that means a full
Kitchener model instead of go typo new
cabinets new new cabinets countertops
and Island we like that electric B
Plumbing to the new island we have a
crawl space in our home so they give all
the details the client hasn't even seen
the lead
that's exent so it's a so it's a so it's
an amped up
autoresponder exactly because also we
can follow up okay so for example if
Trisha didn't respond two days later let
me just show you a real
example
so okay see this is the lead that came
in 21st this was yesterday right lead
came in lead hasn't responded yet we
sent them a text hey Michelle same text
so the lead doesn't respond here's what
happens they get the email they get the
first text they don't respond one day
later they get a second text just want
to make sure I got uh I want to make
sure I get you everything I can to help
you have you started your project yet
how can I help here's our phone number
then they get a text they get Betty
didn't get a chance to hear from you
yesterday about the free consultation we
reserve that that someone already reach
out please call me when it's convenient
just want to make sure you're taken care
of excellent then they get a third then
they get a third text if for after three
days they don't respond to to us uh we
just move him to the unresponsive queue
but again you don't have to keep cold
calling them that's the big thing here
right not only is it harder for them to
submit themselves to you as a lead but
you don't have to keep calling them
because we'll just keep following up
Betty just checking back with you you
reached out and wanted more info I
haven't heard anything I get it things
come up let me know if I should take off
my list call me when you have a sec we
love the chat boom and that's it yep y
it's great yeah that's exactly it's
exactly what we need um because like
I've already told you it's challenging
to stay on this it's just challenging to
stay on it sure we'll put it in our
they're in our CRM automatically I do
everything I can to stay on it and every
couple of days follow up on these on
these leads that that are just like this
but um and that's similar but I don't
have the diligence like a system like
this does you know uh three days in a
row or three out of four days where this
is responding to them autoresponder I
might I might contact them twice in a
week because
yeah I'm doing too many other things so
right and this is also instant right I
mean this is as soon as they come in
this is instant text so ideally you just
you just look at your phone you see you
have a new lead and you see already
their first text message to you right
responding to so in a perfect world that
was my intention is make the sales part
easier and then we hand it off to you
you can go and and um and do your thing
right reach out to them give them a
quote give them an estimate so that's
that another thing you could do is if
they're unresponsive like this maybe
they're a good lead maybe you gave them
an estimate but you didn't close them we
can create another sequence for you
where once a month we send them a text
hey Betty it's been a month since we
last talked just making sure you're
doing okay anyways uh let me know if you
have any other questions have a good
day we could send that once a month via
text we send that once every other month
we can send we could add them into an
email campaign where we email them once
a
month I can even send them what's
another good campaign is is any any time
you get a new review just taking taking
that review and putting it in an email
and just sending it to everyone everyone
that's ever applied to work with you uh
hey Betty it's been a while and this is
over email not over text because we
don't want to spam but we could just say
hey Betty just got this awesome five
star review uh just reminding me a
little bit about the project that that
you wanted anyways would love to chat if
you're still interested uh if not no
worries let me know I'll take you off my
list that way you're always in front of
people is this does this sound good cuz
I know that you said you have people
like calling you and you have all this I
as far as I know no one's going to the
extent to follow up with and and make
sure that you get estimates like in this
in this way like we
are it it does sound good I have a so I
have a question what would you say and I
don't expect you to have this this exact
number because I know everything is
different from Market to Market and um
what would you say what would you say a
good conver conversion rate is so if you
got me a lead at day so you got me 30
leads in a month what would you say good
be happy with would you say you know 50%
conversion into appointments you know I
get get 30 leads you would you say would
you be happy with 15 converted into
appointments is that too high am I am I
thinking too high is is it more like is
it really going to be more like you know
20% what do you think so what I think is
what I think is this do you want more
kitchen models or bathroom models
bathroom okay so you you you like more
bathroom than kitchen we do um they're
quicker turnarounds for the most part uh
we don't have to wait on material for
weeks and weeks um you know uh I'll do a
couple we'll do a couple of kitchen
remodels a month and I'm H I'm happy
with that um I want to do you I want to
do four bathroom remodels a
month okay so let me let me go and sh my
screen again real quick because one
thing I did not do I just realized was I
didn't show some of my past client
results and so this is actually another
view so we have a pipeline um of leads
that came in leads that responded leads
that were no answer so this client
particularly they have a showroom these
are people that came into the showroom
and again as you can see we could track
here some came from the most of these
came from the Facebook lead form some
came from the website right as as is um
we actually read a Google campaigns you
could see that here but anyways that
that's not what I'm here to show you
that's just another side benefit so the
other thing it depends right so I have
some clients that are super good at
closing like Rob here on the leftand
side um he so we get him anywhere
between 10 to 15 appointments uh per
month and he closes about 30% of them so
that's average is about out to about
three to four sales per month and then
he told me when I spoke with him uh over
here in my interview with him that they
average between 25 to 35 per
project okay mty here clst three in the
first 30 days now in the first 30 days
weird situation because for some reason
he just like it was like the the first
like few appointments he closed and it
was it it was kind of wild I I
definitely don't want to promise that as
like a standard result but yeah but he
did really well too so as far as what's
a good result I mean I'd love for you to
get three to four sales per month that
is ultimately my end goal if you're
closing like I you aim to close about
half that's good I think that's a little
bit High I think around 30% is it's a
bit more realistic and especially cold
leads that are non referral based and
I'll do anything that I can to help you
close more automation follow-ups that
kind of stuff but but yeah I'd like
you'd be closing three or four more per
month um getting anywhere between 10 to
15 appointments per month yeah yeah
that's what I'm and by the way without
wasting your time right without wasting
your time cold calling lead and all this
other like BS that you had to do in the
past without doing
that of course yeah so my my main thing
is my main thing is opportunities it's
going to be opportunities and it's
always opportunities with me and it
always has been well maybe not well now
it is now um because I
just I I like to be real about it
obviously but I know that if you can get
us you get me in front of the homeowner
who's interested who has filled out that
survey from beginning to end and they
requested that I show up to their house
you asked we want you to come out we're
we're glad you could make it you know
yes we asked you to come out you know
and when I get there you don't say well
yeah I thought you were the one that was
offering Us free tickets to the to the
Ball Game you know no yeah that's that
wasn't me so as long as it's not that
I'm confident that I can close I can
close the appointment I'm you know and
if you're not then that's probably why
you're only doing 20 or 30% um so I'm
confident that we can reach that number
40 for sure so you know it's it's got to
be opportunities I want I want 15 solid
opportunities a month that's what I
want so if we can get you know we get we
get 30 of those I and you think we can
convert those into 15 appointments
that's great you know if I'm only
getting five appointments every month I
don't I don't I don't know that that's
so great you
know yeah definitely not definitely
not yeah I agree I can sit here and like
go through all the other testimonials
that I have and like the interviews that
I done with clients and like real
results and and and all that stuff I I
definitely agree with what you're saying
um you know you're in a you're in an
interesting position because you've
tried kind of you know you've tried ads
on the platforms that we try and you've
gotten the quantity but you haven't
gotten quality which I think could be a
positive thing because I'm kind of
showing you how we vet people right yeah
yeah so yeah well like I it's like I
said before I mean we got so many leads
you know we we'd get a couple a day
every day
and they're just it's it's pointless to
even say these because these aren't
they're they're not leads right they're
just people's information it's people's
information who decided they saw
something you know at nine o'clock at
night after their fifth glass of wine
and then at 6:00 a.m. yeah what was I
thinking I'm not going to answer thisy I
don't want to talk to him so that's what
we want to avoid we we want we want real
people who are serious about getting a
project
done right so I mean really that's all I
can I can't I don't know if I can put it
any in a in a different way or stronger
way you know so because I've wasted so
much of my time chasing people I can't
do that so I like your system I like
what you showed me
um everything of course in all facets of
the world is is related to affordability
and budget obviously so it really is GNA
Whoever Whenever I whoever I decide to
do this with it's obviously that's
number one with me is budget right or
onea or 1B right after do I like the
system yep of course yeah now yeah most
other people that you speak to um
they'll stop right here which is okay
6our leads I'm crushing it he's going to
work with me forever and then you're in
a position where you're getting three a
day one a day and you can never talk you
can never even contact them right and so
that's that's kind of just like what
ends up happening um another thing that
I will add so there's a few things also
that I have to to ask um beforehand uh
one is what is your company name I'm
going to Google you very quickly
here I have worked with a client for in
the past where we did everything right
on our part but one thing I didn't do is
I didn't check what their
online presence looks like and what I
didn't realize was that they had a bunch
of negative reviews online and so we
were getting all of our leads we were
booking appointments but they couldn't
close anything and I just thought they
were a bad salesperson and then I
realized that response rates were also
bad and then I was wondering why and
then I Googled them and I realized they
just have one star reviews on like a few
platforms and obviously if someone's you
know if you're asking somebody for 20
grand they're going to Google you and if
you have terrible reviews they're not
going to move forward with you of course
right so that is before we even get
started I want to make sure this can
even work for you because if it doesn't
then I I just want to be upfront there's
nothing I can do to help you um unless
this first problem gets fixed
so I just Googled
you you have a 4.1 rating nine Google
reviews
right yep okay can can we get this up to
about 15 20 25 reviews I can we can we
can get close 25 not at the moment
no okay so here's what I can do we can
run a review campaign so let me show you
if you look at my client's account here
we get reviews automatically so when you
tag someone as project complete in the
system it sends review request so you
probably are too busy probably don't
remember to hey you know leave us a
review here's a link this no you don't
have to do that just Mark him
as Mark him as closed Mark him as you
know job complete and we we will
automatically send in the review request
and we'll ask for the review and it'll
get you reviews like this my family and
I are thrilled for the new kitchen
flooring and half bathro modeling we
enjoyed working blah blah and so forth
right right so I can run this review I
can import a list of your customers and
blast a message out incentivizing them
to leave you a review and within a week
period we can get 10 15 20 plus reviews
are you okay with doing something like
this yeah yeah absolutely I'm I'm okay
with it sure we've got to get we've got
to get the opportunities up for you to
do
that well if you have t customers if you
have a list of name and phone numbers I
can remember I can automatically text
you know a 100 people 200 people at once
and and ask for this also while
incentivizing it yeah yeah I can I can
get them to you yeah cool so that's the
first thing because I want this just to
be a no-brainer for anyone that reaches
out to you and this is going to help
your conversion rates and your business
as a whole but also overall it's G to
help us because it's GNA help you close
more of the leads that we send you right
right so cool that's the first thing
second thing I want to mention is uh
another thing that I like to do is like
you you care about actually estimates
right like you care about how many
estimates you do not really about
leads right yeah I care I care about
whatever's going to get us into get get
us into a home to sell a kitchen or a
bath or whatever right right so here's
an
example of how I can actually see which
ads are bringing in the best leads right
see so this one right here I can tell
right here that they came in from this
ad this exact ad here's the messaging
and so then we can go and side here and
we can actually see which ad they came
from and we do more of that ad so that's
how we get higher quality uh leads and
appointments and actually booked
estimates on your calendar right okay so
so yeah that's a few additional things
that I wanted to ask um so so far I know
I mentioned quite a lot of stuff here is
there anything else that you want so
besides the price I know you already
asked about that besides the price is
there any other any other thing that you
want to ask or to talk about or for me
to show you because because I'm here to
to show you whatever you want if you
want to see more more leads we can do
that if you want to see more ads I could
show you more ads and what they look
like um actually did we even look at one
of these ads I don't think we did right
no okay let me show you some ads so that
was the second one you saw uh here's
what some of the ads look like I upload
some of your projects so that way people
even see what your work looks like if
you if you see
this just like
cool yeah I love it yeah and these are
similar I have a um I mean not that it
matters I could show you some of the ads
that we ran and in from a face a
Facebook ad a lot of these look very
similar um but yeah I mean it's a it's a
that's a nice looking at yeah okay cool
I don't know what your belief I don't
know what your belief is on Facebook ads
as far as length and and verbage and how
long they should be and you know stuff
like that I've honestly I really I don't
really care if you're you know you're
the pro you know what works best um I
don't need to know I don't care until
until it's not working and then I need
to know right yeah yeah yeah yeah well I
mean quite frankly like I just do what
works like I said if sending people
flowers work better then I'll send
people flowers I I just I look at I just
it's really simple like it's it's I
showed you a lot of complex things but
it's very simple at the end of the day I
do more ads that book you estimates I
can see which ones are high quality I do
more of the high quality ones I
automatically follow up with people for
you I just hand you the estimates and
that's it sure okay yeah no I mean I um
I don't think you need to show me any
more of what you've already showed me um
I I uh I like the system I like the
followup system is great um that's the
most important thing for
me um we talked to a few companies over
the last couple of months about similar
systems you know the AIS and the you
know autoresponders and all of that it's
it's it's critical critical that I have
that I so no I'm not just GNA jump into
into bed with some Facebook marketer
again who says you know I can like like
you said I can promise you this much and
it's only going to be you know six eight
bucks a lead you know no I don't I don't
want that it's not what I want um I
want I want convenience I want me doing
as little as possible when it comes to
that so I can do everything else that I
need to be dedicating my time to right
like like going out to estimate and
actually making a sale absolutely yes
like dedicating my time and wiring my
brain to get ready to go into a house
without being you know dog ass tired
from just being able to set myself up to
get into the house right exactly I don't
I don't want to do that anymore right
too much too much to do in the day too
much yeah um I can't and won't spend
thousands and thousands of dollars
upfront um for something I haven't
received yet I
won't
um and that's okay I mean I understand
if that's what it is it's what it is
it's just not what I'm going to do um
it's going to be about value and how
much is it on a you know how much do you
need today and what is it on a monthly
basis since this is a monthly thing and
an ongoing relationship I don't expect
you to ask me for a whole ton of money
up front and then don't worry about the
rest yeah absolutely yeah cool so it is
a 90day program and essentially after
that it's just month to month so it's 90
days it's, 1500 per month plus the ad
spend which goes directly to Facebook
and that is I recommend we spend $45 50
per day or for the ads spend uh judging
off what you told me and then of course
as we optimize you'll get better ideas
of how many estimates you want you want
more estimates we just increase the odds
spent our fee stays the same um and so
forth okay um it's fair and it's h yeah
honestly it's along it's right in line
with what I expected it is
so
um what do you what do you need to get
moving
so to get started obv do we need to do
yeah so it's it's super easy to get
started I just have one onboarding form
and then on the and then I also send you
a Google Drive Link you drop in all your
photos so we can actually make the
creatives takes a week to get everything
built and then you're live on Facebook
so obviously the ad spend starts
spending we link up your card to it so
you see it on your statement it's
everything is built in your account you
own it uh we build all the odds all the
landing pages everything I want you to
get started is that 1500 uh that would
build today and then we do uh a call in
about 5 days from now sometimes we get
it done in you know 3 to four days and
then I show you everything you give me
the thumbs up we go ahead and
launch uh yeah let's let's do it let's
roll cool let's do it so I just need
your card number is this going to be
Visa or Mastercard
Visa all right
2466 got it okay sounds good so what I
will do is I will go ahead and enter
that in here if you can give me one
second um and also one thing that I also
want to mention is what we can do this
is what most clients do is we can take
this platform and this system and we can
actually integrate it with your website
so that way when someone fills out a
form on your website they can get that
automatic response with the text message
and email as
well that's excellent yeah you already
have a web developer we can send him
some code or if you want can have my
team go to your website you you could
just send us logins and we can install
it for you if you want yeah I can do
that I can send you what you need yeah
then what I'll do is I will send over
that um that onboarding document and
then also you'll get the contract and
everything just so we have everything
and and writing and all that on
everything that we're going to deliver
so be perfectly
legit okay awesome well sounds good
congratulations looks like it went
through I see that it's landed or at
least it's sent to your inbox uh if you
want to just double check that you
should have that email you should have
that receipt you have all my details as
well can you hear me now yes sir I can
hear you how are you good good how are
you good good man I'm doing amazing
appreciate you jumping on yeah of course
appreciate you taking this call of
course man of course I know I'm a few
minutes late here apologies I had
another meeting but we went over but but
uh yeah but here we are yeah cool man
yeah let's let's kind of dive in dude
where where are you calling from today
calling from uh
La okay yeah nice
where so right now I'm in we're based
out of uh Las Vegas but right now I'm in
meding Columbia oh okay cool yes sir
yeah bit a bit a bit away but luckily
the time zones are still uh you know US
time zones and yeah so so yeah man you
run a uh a kitchen remodeling bathroom
remodeling company out of LA or or or
what is so the company I'm running is a
it's a Gates and
fences okay like fence installation
fence installations gate installations
gate
repairs okay I'm
doing okay so like vinyl fences yeah
vinyl wood chain link H not chain link
steel
fences um any Custom Fence G
automatic
Gates yeah that's pretty much what the
what my company does here nice that's
awesome what what part of
La I'm
located
which okay nice yeah gooda yeah but I'm
working basically all over LA county and
Orange
County okay nice that's good good yeah
we actually don't have any um we
actually don't have any clients in La so
you're pretty much good man you can
actually yeah pretty much handpick uh
any any any part of La that you'd like
uh which is which is awesome so yeah how
long have you guys been in business I'm
doing the I'm I'm in the business for 18
years oh wow yeah okay nice man and
what's the name of the business uh the
name of the business is
okay cool yeah I just I just this
company actually started just six months
ago W yeah what were you doing the
before you started this company I had a
different company I had a company with a
with a
partner uh and we end up the partnership
and now I I I start this
company I see so you're are you starting
from scratch or do you still have like
customers that kind of thing I still
have customers um I have a ttac account
that working
with um I have my uh my Google
website and yeah and I have in still I
still have customers because I'm I'm
here in La I'm doing it for about five
years so so yeah I still have a lot of
customers nice
and that's that's great to hear what
inspired you to to book the call here
today with
me uh I actually I I started my Facebook
page and Instagram page a few days
ago and I realized that I'm not going to
be I'm not going to be able to do it
alone so I I needed someone and then I I
saw your uh video over I think Facebook
or
Instagram and then I heard what you said
and I want to book the call to to see
how we can uh make this thing
work okay nice sounds good let me uh I'm
going to go in and actually just Google
your company real quick uh because you
did say that you are relatively new so
I'm going to go in actually here I'll
share my screen let me know once you can
see it
okay okay should be good
now yeah no not that was my previous
company so yeah that's the first
one
okay so right now if someone calls this
number where does it go this my to my ex
partner so if someone Googles your
company right now they're going to call
your ex partner yeah that's what that's
what's worrying me actually why don't
you change the
name I think that's what I will have to
do cuz it's yeah now when I'm seeing
that it's
really concerning learning because
they're going to Cod right to them right
and the reason I'm saying this is
imagine if you put up Billboards all
over LA and they say Coastline Gates uh
and they have
your name on them they have even your
phone number but then you know as soon
as someone's driving they're not gonna
they're not going to you know call you
right then and there they might not even
take a photo of it they might remember
the name so they're gonna go to Google
and type in Coastline Gates Los Angeles
and then they're going to call your
partner instead of you thinking that
it's you yeah that's [ __ ] up and I'm
using Billboards because e's an example
but it's also the same thing with
Facebook someone sees a Facebook ad they
go they maybe they see it and then they
just remember it later or maybe they
just want to see that you're a real
business we do see that people just
Google you like we track our Facebook
stuff like you said but typically when
we run like Facebook ads or Instagram or
whatever phone calls increase on the
website too because people just Google
the website and then they call for
yeah I just don't want this guy stealing
you know if you're going to pay for
advertising you don't want him stealing
your your your ads your ad budget right
yeah yeah that's correct and this is
more common than you think by the way
like this is there's tons of people that
have you know a similar name and then
when you Google them like they don't
even know who that company is and then
they just don't realize it
so it can't happen so all of this is
like which one's your website the first
one so this guy
is and you're
just yeah yeah that's way too close man
it's way too close yeah that's I mean
you're basically like the same business
name with one
word I mean the good news is you know if
he's spending money on ads then maybe
someone will land on your website right
I don't know but my website is not you
know uh it's it's new so it's more
likely that he gonna get more jobs yeah
yeah so this is his website
yeah okay this one's
yours
yeah you're on Google guarantee no not
yet okay when did you um did you build
this yourself or did you hire someone to
build this for you I hired someone to
build it nice how much was it like 600
one time yeah oh wow that's that's very
cheap you think it's worth
it uh yeah I mean it's not a badl
looking site I would definitely add your
phone number towards the top you have
this but the thing is like um
it's it says call us now call now like
it's a button but I mean I'm on my
computer so I can't really click call
right so I would just have this number
much much bigger okay
at the very top so I would even maybe
even have it like in the center right
here and I would just have it a little
bit bigger just so people can actually
see uh what is this right here why does
it say divvy I don't know actually okay
so I know what it is divvy is a
WordPress theme so you're using
Wordpress and the theme that he
installed is called divvy I know because
I've used this theme
okay
so so I need to remove it correct you
got to put your logo up there so he just
forgot to put your logo and he's using
an old logo okay yeah that's
all yeah now like really the name is
concerning me right now I never was
thinking about it in this
way yeah I mean I'm just looking at it
as if a normal customer was Googling
you
yeah okay nice uh okay so yeah I mean I
would I would fix that page for
sure okay so if you go on the bottom
these links are broken so I would just
try to fix those okay yeah so none of
these work right here I could tell
watch yeah so projects won't work either
that one doesn't
work so the Link's up top work which is
good okay
interesting cool yeah man I mean it's
not bad it's definitely better than
having no website I see some people man
they have the most atrocious website
from like
1960 so it's good at least that you
don't have that I mean you have the
Baseline things you have a gallery that
people can actually look at and so yeah
man it's really it's it's not that bad
it's definitely worth the $600 I mean we
charge minimum like 4,000 so this is
this is definitely um because we're
we're very expensive so yeah I mean
it'll it'll do uh obviously when you
when you underpay you know things come
broken it's like when you hire the
cheapest fense contractor as soon as you
get a little bit of wind it all breaks
you know so this is kind of one of those
things to where it's like there stuff
broken if if hackers come in I mean
they're going to break the whole thing
but it'll it'll be for now I mean yeah
yeah I wanted something you know that's
just something that's going to be up you
know and I'll be able well you know yeah
yeah I know I know it's not perfect and
it yeah probably need to be much better
that's all right yeah I mean you got the
social proof up there so yeah it
definitely works so what is how are you
mainly getting calls right now is it
just like referrals and uh now just
referrals old customers and
dtac dtac how much are you paying for
lead
um I would say an average of
50 per lead
yeah okay and so how much are you
spending per month roughly like about I
believe 1500
18800 okay so a pretty decent amount
yeah okay got it so when you jumped on
this call uh were
you more interested because you brought
up Facebook uh do you have a certain
direction that you're you're leaning
towards like do you want to test
something like Facebook Instagram uh are
you more interested in like Google I'll
give you my opinion as well but I'm just
curious to see where where you're at
okay um I want to get like I heard like
Facebook uh it's a good platform to
advertise and Instagram too I just I was
working with Google before and I I was
spending like tons of money and I didn't
really get a good result and I
understand that I needs to have a deep
pocket to really work with Google and be
Google ads right yeah Google ads
yeah so that's why I'm not doing Google
anymore I'm not doing Yelp even anymore
just because it's a shitty
lead
yeah I agree honestly dude all of like
the all the companies that are cost
per cost per lead and cost uh that
basically charge you or pay per lead um
and then they they send that same lead
to everyone else in town all those
companies are just kind of tough to work
with because all those customers are are
going to be Price Shoppers naturally
because they're getting quotes by
minimum four or five people and they
don't really know you guys so they're
just going to go with someone that's
cheapest or someone that's like they
just like the most uh but most of the
time it's just cheapest um so yeah
that's that's kind of how that works so
I just Googled like Fence Company La uh
and also gate you guys do gate repair
right yeah I'm doing I want to be focus
more on Gates oh
okay yeah and like fences is also like
part of the company but I will be more
interested in like um be focused on
Gates installations
uh like driveway gates pedestrian
gates nice yeah there's a lot of like a
lot of competitions competition in the
gate repair and the electric gate
repair uh here in
La so I'm kind of don't want to go like
more on a gate repair just because I
know that there is like much more
competition in this category
so you're saying you do want to go after
gate repair because I want to be no I
want to be more uh focused on gate
installations oh I
see well I mean I'm looking at the
searches I mean so right now there's
about almost 600 people that search for
gate repair Los Angeles so it's not um
today or per month per
month that's that's on uh Google yeah so
yeah gate installation man it's around
100 so it's there's five times more
people looking for gate repair versus
gate installation
yeah yeah
okay I see
interesting yeah I thought I I thought
it's much
more yeah it's well I mean it makes
sense I mean more people need to have
their Gates uh repaired than people new
gates right so kind it does kind of make
sense but but that doesn't mean that
it's not worth it I mean if you get paid
way more if your profit margins are much
better for gate installation then we can
certainly focus on that
um yeah I mean if there's less phone
calls then but you're making more money
then it's you know it doesn't matter
it's like back when I used to work with
like contractors in
general uh we they did a bunch of
different services like we do decks and
patios and modeling and Roofing and this
and so a lot of them want to focus on
kitchen remodeling because it was you
know it's like $50,000 for a kitchen 60
and so it's just more you know 70 so
it's just more profitable for them and
so that's kind of became our bread and
butter but this is interesting I mean
it's up to you we certainly could do
both if if we did something on Facebook
we might be able to do both um but on
Google it's it's kind of up to you it's
a little bit hard to necessarily like so
with Google ads man this is what you're
talking about you're talking about like
ranking up here and where sponsored
right you said this was very expensive
yeah I don't want to be there yeah it's
very it is very expensive this it tells
us about I mean it's about eight per
click but it's I mean chances are it's
more yeah and that's just and that's
just to get someone to click on your
website yeah I was paying like for just
phone call like about 400 bucks wow was
crazy expensive that's why
I I st I think I mean if you're did you
set them up yourself or who set up the
Google ad no no no well I have had
someone that were working on the Google
ads you had a
company how much were you paying this
company like ,000 a month that's their
service fee or and okay and and I was
paying for Google like about seven
$8,000 a month seven or 8,000 per month
it goes through
yeah okay okay so you had a pretty
decent budget uh I'm I'm really shocked
as to why it was $400 per call CU I was
going to say if you hired someone you
know overseas you know for $4 an hour
then it's going to be very expensive
because they don't know what they're
doing but that's very interesting
because you you're saying that uh it
sounds like they had had a big enough
budget that's interesting yeah I mean
what I like where I like to be man is
like in the organic section I'm not a
huge fan of of the Google ads just
because you're competing with a bunch of
a bunch of big companies and also you're
competing with like Yelp you're
competing with um you know Home Advisor
you're competing with a lot of these
people now it seems again right so
there's
Angie so yeah
it's it can be quite competitive and it
can be quite expensive because you're
just kind of trying to outbid them what
I more so like is the organic side of
things so for example where right here
if you notice right this is like the map
pack the maps yeah right here we don't
really see like the home advisors right
we don't see the the Angie's List they
yel because this is for local business
owners and what I'm seeing from just
doing the search right now for both gate
installation and gate
repair it's not that competitive I mean
24 reviews you know 31 reviews I mean we
can get that many in the next couple
months I'm sure yeah right I mean how
many customers do you service right now
per month maybe like
15 which is not
enough how many do you want to be doing
per
month I want to go on like
um uh I would
say in a in a month like 60 I want to go
to like 60 70
leads no no uh how many projects are you
doing not 15 right now I can take like
much more I can take like
X3 I could take like 50 projects a month
oh wow okay so you could do like three
times four times more yeah oh I see okay
cool so then you have the capacity uh to
hand on more work which which is also
important but I mean dude even at 15
customers a month I think that I mean we
can still in a few months I mean I'm
sure you can get a review from each
customer right yeah
so I mean you can you can get more than
30 customers in the next or 24 customers
in the next few
days yeah so I think man we can
absolutely rank this up
here uh and I think the organic section
the thing is dude like I can show you
the
results okay interesting I could show
you a lot of the backend work but even
from my data and from my clients that we
work with once you're ranking up here
you're just getting all the phone calls
and no one is charging you per call so
it's not $400 per call it's just anyone
that googles it you know they're not
going to go to click more businesses and
scroll down and try to find someone and
click on next and this like they they
don't shop that much they go to Google
you know sometimes they they call like a
Google ad but a lot of times on on their
mobile phone they scroll down and they
just call one of these guys because it
literally just has like the call icon
and they just call them yeah so it just
makes it way way easier and you can help
me bring like higher yeah so that's kind
of a bread and butter uh is is this
section I'm very familiar with Facebook
ads and that's in fact most of my career
has been Facebook ads um we run it for
our businesses we we still run it for
our clients but there's but there's
times that I think ranking like this in
the
organic is just a better return on
investment yeah because for example on
Facebook odds I mean you're going to be
spending minimum $3,000 a
month
okay
and cost per lead might be 20 $30 per
lead you know $40 per lead 50 $50 per
lead or
so okay which what do you think about
that I think it's fine to pay like $50
for meeting
yeah yeah no no no that's that's not per
meeting that's not per booked estimate
that's like per lead and then out of
those um well it's hard to say the exact
numbers cuz I'm not I'm not too familiar
with the fence space specifically on
Facebook but with Remodeling and us
doing like $70,000 projects and like
really big things uh it is I mean it it
ranges sometimes it's $50 per booked
appointment sometimes it's $100 per
booked appointment but again either way
I mean if I can send a contractor you
know 10 appointments then I mean what's
what's your closing
rate uh one to three I would say out of
10 no uh I'm closing one job out of
three oh okay so about 33% okay so cool
so if you got 10 you'd close at least
like three from 10 I'm closing three at
least three at least okay yeah so then
obviously it still makes sense because
there's you know there's still enough
profit um for you to have that now
obviously we want to get way more than
10 appointments but that's just an
example to keep the number simple so it
could definitely work but the thing
is when we go to Google we just get way
more phone calls than we ever can and
just more people buy like you'll you'll
be closing the the closing percentages
on Google are much higher because if you
think about it like if someone sits down
and types in gate
installation they're a much higher
quality buyer than someone that's
sitting on a toilet and and deciding you
know what I do want to get a new gate or
a new fence
yeah yeah yeah you're right so so we can
get uh so it used to be Google ads we
used to do Google ads but now it's just
dude almost every area H is just way too
expensive especially in a place like La
where you have you know you have some
big big companies and you have some
Heavy Hitters that are willing to spend
a lot yeah and also a profitable Market
yeah I know I know like a lot of those
like big sharks and they they like doing
a lot of
money yeah yeah exactly so so this is a
good way to come in and Sakely just get
all the freaking phone calls yeah and
you know there's really a lot that um
that goes into it but let me just ask a
few more questions so I did have this uh
presentation we'll kind of skip around
here as well because I I like to keep
these pretty interactive but um yeah how
much due diligence have you done on on
my company by the way I'm sorry how much
due diligence have you done on my
company or like on what we
do no not too much not too much all
right so I'll give you a brief
background um I I basically came from
Ukraine and I started this company in
2017 so I've been helping home service
companies for many many years now and
especially around like covid time like
2020 is when we really really niched
down and went much happier uh we have a
7ers team so I'm not a massive company
obviously I'm the owner you're speaking
to me uh we started started with many
many different strategies with Facebook
Instagram we've tested everything man
Tik Tok and like anything you can
imagine we've probably tested it and um
that's because whatever works that's
just what I do so it's not necessarily
like we're not just like a Facebook
company it's whatever gets you better
results and gets gets more booked
estimates that's what we're going to
focus on um so we have a bunch of like
like videos and case studies have you
seen I think when you book this
appointment you should have been
automatically emailed like some of these
case study videos and everything have
you seen some of them yeah yeah I saw I
saw I think one of them okay cool so
yeah well we do have a bunch of also
reviews on like Google on Facebook and
on all that um all five stars so you can
take a look at that if you want uh you
said you already saw some of these so
I'm not going to spend too much time on
this but yeah man instead of promising a
million leads I like quality over
quantity um so you said you've tried
like the Home Advisor the thumb tax you
you you've tried Google ads is there
anything
I
tried um Home Advisor ttac I'm still
with tamt because I I like working with
them agents list I didn't like working
with them not working with Google
anymore and no y so I'm basically just
on ttac right now okay
gotcha so what would you like to do I
mean what you you said thumb tac's kind
of working like do you see yourself
using Thumbtack in the future for a long
time or or what are your thought yeah
yeah I can see yeah I can see myself
still using them because I like I like I
like their their system that when that
you paying uh for per Elite and you
don't have like you know like $3,000 and
then they just get giving you um as much
le as they can in T is just charging you
per lead so if it's like a big job then
they're gonna cost charge you a 100
bucks if it's like a small gate then can
be like 16 bucks or even 25 something
like that that's what I like with
working with
thumac gotcha okay do you think thumac
will get you to your goal of what you
told me about which is you want to get
to about like 40 or 50 a month no I
don't think so not at the moment I I I
think I need to use other platforms to
get this amount of
jobs okay why do you think
that uh because I'm not strong enough in
ttac and they don't have enough
leads I see so you can't just like
increase your
budget I I'm on unlimited budget
so yeah you're like take my money
they're like we can't give you anymore
so but I I'm not spending more than 18 I
didn't spend more than 1,00 a
month uh just because they don't have
enough
leads
yeah that's funny yeah yeah yeah that's
that's yeah I I put there like unlimited
budget because I know that one of three
leads I going to I'm gon to close them
yeah that's really good man if your
closing rate is one of three on thumb
Tac that's really good because you're
competing with a lot of other people
obviously if some comes in from Google
they're a they're way more High intent
and they're actually calling you so
they're expecting to hear right your
voice and especially the way that we
phrase it like you know for example
someone lands on your website right now
there's no photos of you there's no
photos of like who you are and even like
the the about us doesn't I think you
know this can also be like there's no
photo of you no one when people do
business man and and maybe you can agree
but they they do business with other
people right the reason you can close is
because you go into someone's house and
they and they like you right you talk to
them you tell them about your life you
learn about theirs they like you and
they just want to they want to hire you
yeah so we want to portray that on the
website as well
okay yeah because right now you're just
like everyone else I mean if
you you know it just looks like everyone
else uh and so the websites we found
they just convert more they get more
clients from website visitors if you
just have something about yourself yeah
and I need to change the name of the
company like
ASAP yeah honestly it doesn't even
really need to be like an entirely
massive change by the way meaning like
you don't have to change your l C or
your business Corporation or your you
know doing business as like you don't
really have to change anything like that
just buy another domain and use the same
website I mean you you already not you
know don't have a logo so just use the
same website and then just change like
the dot because it's still so new so
just change the do and let's say you
want to call it
like what do you think about only
fence what's up what do you think what
do you think about the name only
fans only fans yeah I yeah I think you
should do it I think you might get sued
but you yeah you can you you can call it
only fans if you want only fans but you
know f n
c oh
only only fence only fence I like it
only fence Los
Angeles I mean dude you're you're you're
in La man people are kind of weird in
Los so I I think they like it I dude I
spent a good amount of time I spent a
good amount of time in LA bro you don't
have to tell me I stayed in Santa Monica
for a few months and okay the people are
crazy I thought maybe only Gates only
Gates and
fences something like that that's true
because you do want gates in your name
yeah yeah only fence and Gates only
fence and Gates what do you think about
this name I like that
and I think I think it'll work well in
LA and Las Vegas if you get another
branch open it in Vegas yeah I'm plan
I'm planning actually to do it another
one in Dallas in
Dallas yeah I heard it's like everything
like is really booming over there yeah
it is you know actually one thing I did
with my other client or with one of my
clients is we actually went in he wanted
to open up a second location and we went
in um to a new area like let's say you
weren't in Los Angeles and we actually
temporarily used an address of one of
his Co I don't know exactly who it was
to him but maybe maybe like colleague
just something like that we use an
address that he gave me and we and we
got a Google Business
verified and then we started getting
reviews from his other customers to the
Google business and we started ranking
the business before he ever move there
so he was getting calls in a new
location before he ever set up his
business really
and then obviously obviously once he
moved then he changed the address and
everything but he just bought a DBA so
he could do the business as that and
then he was getting phone calls once he
got a lot of phone calls then he moved
really which is smart yeah I I would
like
like the the thing is with my location
I'm in Marina del re which is there is
not a lot of
like
uh it's not in a like it's not in the
center you know it's like by the ocean
so I
think like to get a upap in a different
area maybe it would be better for
me well I mean if you look at the top
guys you know they're not exactly in
downtown area either I mean like one of
these guys I mean where's this Payless
guy first first G don't get is it's a
friend of
my which one the the first one oh really
yeah nice you know a bunch of that have
Gates and fences and garage do companies
here in
La yeah are you are you in this area or
where's uh Marina del re you guys are
like here I see it yeah I I thought it
was by the water yeah you guys are right
by the airport yeah I remember that yeah
I I think you're
fine and my my previous company is like
two blocks for me I don't know if if
they're on the
mths I didn't see him you didn't that's
the good news I mean dude they have so
little reviews there it's almost like
irrelevant
yeah and so it's not you're not going to
compete too much with them once we
actually start doing some Google stuff
but but
anyways uh so let's let's keep going so
you just told me about some stuff you've
tried in the past yes so I was asking
about the Home Advisor because I was
curious to know why you didn't just you
know increase your budget and spend more
money on on um on Angie or uh what was
it it was thumb Tac
right uh yeah t I'm I'm like unlimited
budget UN list like I didn't like
working with them just because they
charging you either
way um and they're charging a lot for
per lead and they're sending it to like
many many companies and the people then
most of the time they're not answering
the customers
right yeah and and with the Home Advisor
and agent list they don't have a a
refound
system with ttac it's easier for me to
get refund even on those leads that that
they didn't
close interesting yeah that's
interesting um so the way that we work
is we don't work per lead we are a
marketing agency so so it is it is
monthly
fees okay good just making sure because
we don't do refunds no I know I know
that that's how you guys working okay
yeah so it's not per lead and we
definitely don't do refunds and we're
definitely not cheap yeah yeah okay so
as long as you know that and you're cool
with that okay so uh basically the we
just looked at all all this stuff do you
already have a Google business page or
no Google business page yeah one of
these uh one of these right here I I
hope no no I don't think so no not yet
okay okay so definitely we'll help you
set that up we'll actually be able to
set that up for you if you'd like but
okay yeah let's actually dive into the
system so right now are you just out of
stuff that we talked about are you more
interested in the Facebook ads or in
something like this with
um in which one you you think you can
get get me more
lead so I think longterm long medium to
long term for sure Google and for much
cheaper
okay and for the short term for
shortterm Facebook is almost
instant almost instant yeah it's well
after we set it up we just hit run and
then you get
leads okay but Google it takes time
obviously we can't I can't you know just
set up your business and then all of a
sudden overnight you're a number one
because then everyone would do that it
doesn't work that way right it takes it
takes months and months and months uh
and also it takes a lot of expertise I
mean like your your past company that
you were in I mean they're they're still
nowhere to be found they're right
they're not even on page number two
that's cuz you know you guys you guys
never hired someone to to help you with
this but if you guys have been in
business for that long a you have way
more than nine Google reviews or nine
customers right you have a good writing
on thumb Tac you have a good like this
is all good this listing is very good
you guys have videos on here like
there's people on there you it's just
not optimized if this was optimized it
would be at the top which also tells me
that I mean there's a lot of people here
that don't know what they're doing and
that's it's great for you yeah yeah
that's great for me and if I would like
to
do what's that if I would like to jump
on both of them like the Facebook and
the
Google yeah you can do that
okay I think that if you do Google and
Facebook the way that I would recommend
it and this is what we've done before
for clients is I would recommend that
you run the Google in the background and
then the Facebook should only really run
for like three four months and so
obviously it's going to be more
expensive because you're paying the ad
spend and also we have to build all the
ads for like four or five months but
then as the Google starts to rank up
then you can get rid of Facebook or you
can keep going honestly if if you like
the Facebook and the Google together
then you can just keep them running
together we do have clients that do both
we also have clients that just do what's
called retargeting so anyone that comes
in from Google and like it they land on
a
website you can actually um you can
pixel them meaning there's like a piece
of code that fires and I'm sure you've
experienced this and now if I go to
Facebook I might start seeing their
Facebook ads
okay right and I'm sure you've seen that
right like you've you've probably been
on Amazon you looked at a product maybe
you looked at a new watch or a new plant
that you wanted to buy and then you go
to Amazon and then all of a sudden
you're seeing or no you go back to
Facebook and then and then you're seeing
that product you're seeing more watches
you're seeing more yeah so it's the same
technology
okay so that's also something that's I
think can work very very well
um is that something you open
towards um yeah
like I yeah it might be interesting to
do that it's all depends on how much I
have to spend right now
um because yeah yeah I mean what kind of
budget do do you have in mind like what
are what are you thinking in terms of AD
spend
and how you want to managed
up um definitely I don't want to spend
like the the amount of money I I used to
spend
before um I want to be right now like
about like $3,000 a
month I want to see if I if I'm getting
like of course if I'm GNA get like good
results I'm I gonna I'm gonna raise the
budget right yeah yeah exactly and
that's that's what I would recommend I I
don't think it ever really makes sense
to jump in and just start spending like
we we we had one client uh and they they
went from spending $1,000 um a month
into spending like $1,000 a week right
and so they they increased it very
rapidly so yeah I think that that
certainly does make sense um so there's
a couple other things that I want to do
do you have a past list of customers
that we can potentially reach out to or
no
um or leads that you never closed rather
I have some leads yeah leads that I
never yeah yeah yeah so we we do this
campaign right here so you give us your
previous customer list we send proven
emails and text messages and then we we
basically try to get them on on an
estimate and we're seeing a bunch of
just estimates and job requests come
from that and we again we do this we
book it in in your
calendar okay does that sound sound like
something something that you'd want to
do I no I because I believe my uh the
customer that didn't close with me I
believe they Clos with a different
company okay well we can still try
it we can try it yeah we can try it so
this is kind of How It's it it works for
here the most companies what they do is
they have leads right so contractors
close about like 10 to 20% of these
calls um and from Angie whatever how
like
whatever they they they shop around uh
and if also even if you do Facebook and
Instagram wrong the issue is uh these
are just low quality leads you know if
you just get name email and phone that's
a low quality lead what we like to do is
especially if we're running like
Facebook ads we actually run them
through a survey and on the survey it
asks them a a bunch of questions and it
asks them questions like um you know how
big actually here why don't I do this
I'm just going to show you a Live
account so give me one second I'll put
this up and then I'll give you like
exact questions that's uh we've asked
now it's it's going to be a little bit
different for you because I'll show you
a client that we have that's a
remodeling
client but I'll show you kind of how the
system works okay here it's asking me to
log in with my phone number
here but I in general when you come AC
have you ever tested Facebook ads or
tried that yourself or no I just tried
like a few days ago I just open a
yourself Facebook page myself yeah but
did you run
ads
yeah how'd that
go I'm getting some like uh followers
and likes
but it's not what I'm for I got also one
one
message on messenger but just asked me
where I loc where I'm located and that's
it I repli and he never answered
but yeah okay well yeah I mean we don't
we don't really run that kind of thing
uh we don't do follower campaigns and
like campaigns we do leads man that's
that's the better thing I think um so
and then you can
actually book them and also one thing
that we like to do as well is uh book
consultations as well so let me show you
an example let me let me know once you
can see my
screen yeah I can see that right now
okay so this is a lead this is a
conversation so essentially like we like
to book phone call consultations and so
you you could book for example estimates
but what we've seen is just you know
it's better just to do a phone call
first so you can vet them before you
drive over do you agree with that
or yeah that's what I'm doing with my
customers right now okay cool cool so
yeah so as you can see here so the page
visited uh right now so you can see this
was recent this May 24th um so this
person came in and we automatically so
they automatically booked they visited a
page right so they filled out our survey
right here survey
submitted then they landed under a
booking page and then they booked in a a
session right here and then they hit the
thank you page and so for example they
booked in an appointment let's see under
appointment ments right here boom so
they booked in an appointment 11:45 a.m.
and this came in obviously from Facebook
as you can see here FB right so May 29th
so you can see that under the activities
and so they booked it came in on 24th
booked on the 29th so now you're
probably your next question is okay well
what did they actually like uh what do
they fill out so on the survey this is
what we collected we got their street
address as you can see here we got the
question are you the homeowner what's
the scope of the project uh timeline for
the project of course for you we would
change it from kitchen and bathroom both
to whatever you know fence installations
fence repair Gates installations repairs
anything else you
want this we customize and then timeline
from project so this person said more
than a month from now so maybe not the
best lead but that's roughly how it
works and as soon as that that as soon
as they book that appointment as you can
see so we're making different
opportunities moving them in different
like pipelines and stages and then here
we automatically text them so we say
their name
your initial phone call consultation had
been scheduled and reserved boom
Wednesday please reply with yes to
confirm we've got the right time also
please add it to your calendar right so
we do that and then because they didn't
respond we actually texted them the next
day and we said name do we have the
right time and day so again this is
automatic by the way no one's actually
doing this like this is our this is our
automations and then good morning so
it's a call consultation good morning
yes it is now this is a manual response
this is my client yeah boom
yes good morning uh yes we scheduled the
phone consultation first and then if
we're able to help you blah blah blah
and the reason we do the phone call is
because you know sometimes people just
play phone Tagg and that's what we've
seen so if we just send them we do tell
them to call you we say hey by the way
like if you want to just do this
immediately call them right now but
sometimes it goes to miss call or you're
playing phone tag going back and forth
so so yeah then they said anytime give
you a call okay fine today perfect and
then yeah so excited for design
consultation 10 minutes talk
soon right okay so that's how it works
yeah we can customize a text messages
whatever but this is our software right
here and this is what you're going to
have access to as well uh this is
specifically linked to uh Facebook
you'll see when it says uh social media
or when it says organic if it says
organic it means it came in from Google
so we track both
sources
okay so what do you think about that far
yeah that sounds that sounds sounds good
yeah okay cool uh do you think something
like this would work for your company uh
yeah I think
so okay have you ever tried any sort of
like automated like system like this no
because I I didn't I didn't have enough
lad that's why like I
never netted it oh okay okay well sounds
good so that's like basically how how
that works uh if they come in I'll be
honest if they come in from this page
the Google page it skips a lot of that
because they just call you directly and
then you could just book the estimate so
you just do the immedate consultation so
we do both this is specifically for
Facebook because with Facebook some
other just you know they're just kind of
low quality so we have to filter them
through a survey and then we book the
phone call
consultation okay and tell me how fast I
can be ranked like higher on Google Maps
depends on the area and the competition
but in yours from what I'm seeing
probably like four five months six
months four to six months four to six
months
yep and how many leads I'll be able to
get like after those four four five
first to six months I mean a lot uh I
mean you'll be getting uh if we go you
want to go after gate installation or
repairs uh
installations I mean a lot uh uh this is
one keyword is 110 we have automatic
gate installation driveway gate
installation Electro gate installation I
mean yeah I mean 100 you know 50 60 70
you know phone calls it's a couple phone
calls a day
okay basically you know I would like
more to push the Google the Google
Maps the Google ads h no ads the Google
Map
yeah maps maps yes I
agree I agree man the long run that will
give me more
work yeah and these are and by the way
like you you know you can get more leads
off of uh Facebook than like immediately
than really any other platform like even
if we do Google ads you'll get way less
leads uh but Facebook will get you like
the quickest leads the quickest results
but the Google uh SEO are just the
highest quality traffic because these
are people that are typing in I need
this
service right yeah so so yeah that's
that um let's take a look as this is
kind of how it works obviously right so
this you would this is how the Google my
business uh works one thing we also have
is called The Accelerated five star
review machine and so we essentially
take do you have a past list of
customers like name email phone number
that kind of thing yeah so
yeah do you have it from the past
company that you were with where people
working not anymore okay all right well
how big is that
list right now not too
big let me see like 10 15 30 10 15 20 20
20
30 okay all well that's still good
enough man because the the point is the
same way we reactivate your uh old leads
or you know your old potential customers
we can also go in and send these guys
emails and texts and get them to leave a
Google review and so you get a bunch a
bunch of Google I mean we have clients
that get a ton of Google reviews um I'll
show you some in a in a second when I
actually go over like some actual case
studies but you can see these guys mean
they have 31 24 you know so even if we
can get like 20 reviews we're going to
set up your new business you have 20
reviews and you'll have you'll already
have more than double of what the of
what your part your old partner has yeah
and Google are accepting any review
they're not like deleting review like if
it's a fake review they'll delete it but
if it's from real customers
yeah cool so this is our app that you
just saw as well and I shared my screen
right this is it right here and the the
way it works is we just centralize
everything your phone calls text you
know any messages your website chat your
website forms everything goes into here
and we track it very very carefully so
we can see which lead is coming in from
where and then we follow up with all
those leads and then the leads that
don't actually contact you we keep
following up automatically so if they
don't answer if they don't respond to
you we'll text them again the next day
then we text them again the next day
we're like uh you know look we're saving
your spot let us know if you still want
this if not no problem let us know so we
won't reach out okay does that sound
good
yeah Okay cool so that's kind of the
process here uh of just to bring it all
together so we do the rapid job
collection blast right so the lead
reactivation then we build out the maps
asset the Google Maps asset territory
which is what we talked about the Google
Maps business we do the festar uh review
machine and then we we set up your
actual app so everything is working
seamlessly which is this app right
here okay cool so do you have any
questions so
far um
no does everything make sense because I
know we we're covering a lot of a lot of
stuff here yeah yeah it makes sense to
me yeah okay cool is there something
that you would you would even want to
do I believe so yeah it depend yeah it
depend on the price and how much you'll
be able to spend on that right
now okay sounds good so let me actually
show you uh oh yeah also one other thing
that's I forgot to mention is we only
work with one company per area so yeah
did you know that yeah yeah yeah I you
said that in the in the video that they
emails yeah yeah yeah awesome um yeah so
la is open which is which is good for
you because sometimes in like bigger
areas like LA or like whatever if we do
have a client then we kind of have to
divide it up into what areas we want to
rank but you can just kind of pick
whatever you want so anyways this is one
client uh this is a moving company as
you can see here he has 198 phone calls
uh in the past 30 days and it's all just
from being organic all from being being
just Google we run no paid ads no ad
spends no this or that it's one of the
videos here's another video this is a
remodeling so 173 calls in past 30 days
again all from Google
organic so pretty crazy there
so let me actually show you okay cool so
it's 12-month campaign so after the the
first like 3 to six months we'll hit top
three uh roughly and then we do have a
six-month trial period so basically if
after 6 months you you don't want to
continue that's fine as well we also
have a guarantee just to make sure that
everything is on track so what we
guarantee is that you'll hit top three
the top three businesses they get all
the phone calls top three in that
six-month
period and you'll be getting more leads
or we work for free until you're
actually ranked in that top
three okay and we also do all that in
writing so it's legally back
um but also real quick do you did you
want to do the Facebook ads as well or
just the just the Google stuff I would
like to hear the yeah I want to read the
price for the Facebook too because if
it's if it's GNA be on my budget then
then I'll be able to do that too
but I want to hear cool so this is one
of our tools that we used to track says
so you can see it kind of shows up in
red this means that it's ranked like 20
plus meaning it's not in the in the top
three and then if it's green it means
it's you know ranked number one two or
three and then it'll tell you in what
area you're ranked number one and in
what area you're not ranked number one
that's also how we we continue that
process so so where would you like to go
from here it sound interesting so far
yeah cool so this is kind of how it goes
so this is a pricing per location so as
you can see here you will start getting
you know some calls and some estimates
coming in from Google but the majority
of them that will come in will be after
6 months that's when we're going to be
like really really crushing it okay so
so in general uh this is the the volume
of sales that we see for remodeling uh
then we have year two and this is
sustainment obviously other people are
going to try to come in and rank up
towards the top and so we'll make sure
that you always stay at the top and
you're absolutely rushing it uh this
program that I'm showing you is we
actually revived it I didn't do it for a
while um but I saw one of my best
clients he's been with me since
2019 and we've been doing this since
2019 and he's been crushing
so so for the payment option the
investment is 12,000 it's broken up into
12 monthly payments of $1,000 and then
we do have a discount available if you
pay for the full year upfront which is
2,000
off okay so so the 12,000 are you paying
it for uh for a year to operate all
these things and for the
app yes
everything
okay and on Google I I have to invest
something on
Google no not for the the SEO we we do
all the stuff on the back end um and
there's no like ad spend or anything
else like
that and you're going to set up the um
Google Business yeah the Google business
we set it up right yeah you're send us
all the photos we'll set it up on your
account so you're going to own it you're
going to be the owner uh we'll we'll
help you upload all the photos all the
technical stuff on the back end we'll
do
okay sounds not not that bad and that's
for just for the Google you're saying
that's the Google yeah yeah and by the
way this is in this is in beta uh as in
like this this pricing like we are going
to increase it the plan um our our our
other package that I'll tell you about
in a second
uh the the minimum for that is 2,000 and
then that's Plus ad spend so our normal
packages are 3,000 and up we're doing
this one for a th000 and I mean that
like I'm not just saying this but we we
are going to be increasing it to 1,500
after we get like two or three more
clients so it it will be uh we will be
increasing this so so this one increase
after how I didn't understand well I'm
saying in the future for other people
that want to sign up this will be 1,500
because this is this is too cheap in my
opinion we spend our normal prices are
minimum 3,000 and you know we're
charging a th now so okay that's that's
for Facebook ads
so do you want to hear about the
Facebook ads you were kind of curious
about that right yeah yeah I want to
hear for the on the Facebook yeah so for
the Facebook ads here I'll just remove
this or full screen so for the Facebook
ads the way that works is you we run it
on your account so if you have a
Facebook page it goes to your ads it's
like you know it's everything is coming
into your business so the people see
your your company name your everything I
recommend minimum we do a $50 a day
budget and that goes to Facebook our
service fee to run all this to set it
all up and you're going to get the app
and everything with the Facebook ads as
well like I showed you we used to charge
for it but we just saw that everyone
that uses the app just gets better
results and then they stay with us
longer for Facebook and so now we just
we just give that we just install that
for
free and that our service fee is500 a
month
for for Facebook yeah so total is about
3,000 uh just for uh just for Facebook
the 50 the $50 a day for uh for ads and
then you running uh you running it it's,
1500 correct corre and from from these
50 bucks are there how how many leads
that you think I can get on
Facebook I'm more familiar with the
remodeling numbers to be ful transparent
it's about $40 a lead now again these
are also $50,000 projects yeah fenes and
gates are not that expensive right yeah
yeah but there're still home services so
we're targeting the same people and the
same demographic homeowners people that
want Home Improvement so I think it's
going to be roughly the same I think
it's going to be around $40 to $50 per
lead which means you can expect about
one per day on average on
average
okay that sounds something that I might
also would like to to St
it okay so as in both
yeah I think I think I would like to go
with
both
both and you also like what for the
Facebook what what do you need to get
from
me do you already have a Facebook page
for the business
yeah okay nice so
for that we we just need to get access
so we're going to do an onboarding call
where you actually give us access to
everything like you're going to fill out
a form after this and it has like 12
questions or so and then we we're going
to have a link where you're going to
upload a bunch of photos and like your
project photos and that kind of stuff uh
as you fill that out it's going to guide
you into a calendar and you're just
going to book in an onboarding call and
then so we're going to jump on and
that's where you just give us like
agency access to you know just access so
we can run your marketing on Facebook
and on Google and then from there that's
all you have to do we set up everything
we set up all your systems we link it to
our software and then you just have have
logins to our software and then you just
go in there and you see exactly how many
leads come in when they come in and you
just use our software to respond to
everyone okay and with this Facebook and
the Google Maps my
uh my website will uh rank higher
organically too yes exactly so that
that's the point of the SEO so the
Facebook ads would be my plan for you
for like the next maybe like four months
five months and then we can essentially
remove that and then you can just stay
on the 1,000 a month and get the you
know however many calls just from the
Google organic if you want if you still
want more leads we can keep running I'm
happy to keep running Facebook but if
you if you do want to stop doing the
Facebook then that's
fine
okay yeah like yeah I would like to
start with Facebook just so I can get
like immediate
results
exactly to pay more more for marketing
because how it's working with me I'm as
much as much jobs as I'm closing I would
I want to get like more jobs so I will
spend more on
marketing right yeah and if you want man
like I said you could increase the
budget on Facebook if you if in the
future if you find that you're closing
and you're making money from it and you
want to reinvest and you want to say
okay cool instead of $50 a day let's do
$100 a day I mean La is a big enough
area to where we can just you know we
can do that yeah
Yeah so basically from I'm thinking like
to start with the Facebook right
now um and then I want to get like more
uh more clients so I can get them to put
me review on the on the Google Maps fast
so I don't want to have a Google Maps
like running without to without to have
any reviews on them so I want to get
like At first like a bunch of customers
that will be able uh to write me a
review on Google and then once I'm
opening the Google Maps I already have
like 15 or 20 customer that for sure
going to get me a review right yeah I
think that's yeah I mean with our Google
review campaign you're probably going to
get like an extra 15 reviews like right
out of the gate right and ranking on
Google and being at the top isn't
necessarily all about theevs yeah no I'm
saying it's it's not necessarily about
the reviews that's that's one part of it
right because for example let me let me
share my screen here again so I went
into the Google Maps here let me go back
here so I could show you so right now it
looks that way the top guys is 107 but
really it's more than that because let
me show you most
businesses watch this this guy has 40
reviews but he's not number two right
look at this guy he has four .8 Stars 20
plus years in business 170 reviews he
has more he has way more reviews than
even the number one your friend first
garage door he has more reviews and
better reviews than this number one
guy and yet he's all the way down here
he's like number six or
seven and also look at this guy 216 this
guy's 11 reviews and he's higher than
this guy that's two 216
reviews 25 years so the reviews man are
just a small part and even if you looked
at like what I showed you some of my
clients if you look at the top so if you
look at the the listing we have 10
reviews on this one yeah if you look at
this one we have 38 reviews which is
which is competitive but it's not even
the most these guys are 40 this guy's
80 so the reviews are part of it and if
you want to do the the Google stuff
later then it's going to start the
process later so if you do Facebook ads
for let's say three months and then in
three months you're like hey let's do
Google now then we have to wait you know
we started then and then in four or five
or six months then you'll see the
results for that but if we start them
both today then in you know whatever
four five six months you'll get the
organic calls while the Facebook so will
do two things and then the Facebook can
be running and then also the SEO can be
running in the background I see
all right so yeah that sounds
good can we get on a call um tomorrow
too so we can finalize
everything sure what would you like to
what exactly would you like to finalize
yeah yeah I'm probably gonna go with
both of them
together okay yeah with the Google and
and the and the
Facebook okay nice so what's stopping us
from moving forward today right now
because I have a meeting in
3:40 and it's 15 away 15 minutes away
from here so I'll have to head out okay
yeah man well I definitely don't want to
keep you here for too long uh I mean all
the only next steps man is is just for
us to actually sit down and build it out
so the way it works is I'll just take
your card details here and then and I
can automatically onboard you I'll send
you the welcome email it has the form
you can fill it out later today and then
we can get started tomorrow and then in
about five days business days which will
be early next week we could do a zoom
meeting and that's what we'll show you
everything that we built we'll show you
all the Facebook ads all the pages the
survey we buil
everything okay so how much I will have
to pay right now so it would be
2500
2500 correct um
let me
see let me see what what card I have
ready for that let's do that uh can I
pay right now $1,000 so we can start
with the Google and then tomorrow we're
gonna do the second one yeah sure yeah
we can do the 1,000 today and then you
want to do, 1500 tomorrow yeah okay cool
let's do that all right is that going to
be credit or debit
credit cool and is that Visa or Master
Card uh that's a
discovery okay I'm ready for the number
when you are 61
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